ADITYA BIRLA GROUP

Aditya Birla Groupmarket share is approximate 20%.

INSURANCE COMPANY
Industry Growth is 15%

Insurance Company Market Share Birla Sun life Insurance Market Share approximate 9% HDFC Standard Life Insurance Market Share approximate 12% Reliance Life Insurance Market Share approximate 8%

Relative Market Share 0.75 1.00 0.67

20 STAR
QUESTION MARK

10
CASH COW DOGS

Comment:In the BGC Matrix,Birla Sun life Insurance Company is coming in Cash Cow. Company should use Intensive and Diversification strategy, from the help of Intensive strategy like market and product development we can increase market share of the company.

CEMENT INDUSTRY
Industry Growth is 10%

Cement Company Ultra Tech Cement

Ambuja Cement Ltd ACC Ltd

Market Share Market Share approximate 11% Market Share approximate 10% Market Share approximate 12%

Relative Market Share 0.91 0.83 1.00

20

STAR

QUESTION MARK

10

CASH COW

DOGS

Comment:In the BGC Matrix, Ultra tech Cement is coming under Star. Its means the company position is good in the market, company have option to use different type of strategies. Company should not use defensive strategy because the current position of company not bad. Company can use Diversification, Intensive and Integration strategies.

TELE-COMMUNICATION
Industry Growth is 24%

Company Name Idea Airtel Vodafone Reliance

Market Share Market Share approximate 15% Market Share approximate 25% Market Share approximate 19% Market Share approximate 15%

Relative Market Share 0.60 1.00 0.76 0.60

20

STAR

QUESTION MARK

10
CASH COW DOGS

0 Comment: In the BGC Matrix, Idea is coming in Star portion the market share of company is good but not perfect because there are more competitor which is better than Idea like Airtel, Vodafone. Idea should use diversification strategy, he can use unrelated strategy to provide more facilities for the customer.