MANAGEMENT THESIS

SYNOPSIS

A STUDY ON GOLD LOAN AS A BRAND BUILDER OF MUTHOOT FINANCE

MANOJ.D 8NBKO012

INTRODUCTION
Muthoot Group forayed into the corporate corridors of power way back in 1887, albeit a small beginning with Muthoot Bankers. The foundation stone was laid down by Mr. Ninan Mathai Muthoot and Mr. M. George Muthoot at their hometown Kozhencherry in Kerala (South India). With steadfast resilience and a commitment to cater to the needs of the common people, the Group has captured the trust and faith of its customers, in no time at all. And has grown to become one of the largest financial groups of its kind in India. Today, Muthoot Group stands proud on the portal of development as one of the largest business groups in India, with interests in multiple domains such as Finance, Healthcare, Education, Hospitality and Real Estate among others, contributing to the significant progress in all fields of operation. The visionary zeal, constant innovation and customer-oriented product & service delivery deployed at every phase of its growth are indeed exemplary. And Muthoot Group is now all set to go places, backed by its assets built by extraordinary people and high values

OBJECTIVE OF STUDY
To study about the nbfc To the product and services offered by nbfc

To study the muthoot group

To the product and services offered by mothoot group To study the gold loan of muthoot finance

DESCRIPTION OF THE PROJECT

To study the core services of Muthoot finance ie, gold loan and how their product helps the organization to make a brand image in the NBFC in India .

JUSTIFICATION FOR THE STUDY

NBFC are growing very fast compared to banks .the reason is that government as well as RBI polices are very liberal than banks. so growth is accumulating day by day Muthoot group is one of the fast growing diversified business grope in India. They are updating their product and services time to time

DATABASE
Primary data : Collect directly from Muthoot ,kollam ,Open question surveys Secondary data : books ,websites

METHEDOLOGY
The questionnaires can be used for collecting databases and can be analyzed by using statistical measures Direct interview Telephonic surveys

PROJECT SCHEDULE
I would like to complete my management thesis within next eight weeks. Projects start on 14th December2009.

Week 1&2 Week 3,4& 5 Week6&7 Week 8

Study the sector and company Conducting survey Analyzing the data Preparation of report

REFERENCE
Books Financial Services M.Y Khan Indian financial system - M.Y Khan Banking and finance Outlook money magazine Websites www.muthootgroup.com www.indiastat.com www.rbi.org