Unnamed Design

Post Exhibition Report

Gwangju Design Biennale 2011

Press Coverage >>> Unnamed team credits Ai Weiwei GDB interview Brendan McGetrick GDB essay Unnamed Exhibits Exhibitor bios

HOME PAGE

TODAY'S PAPER

VIDEO

MOST POPULAR

TIMES TOPICS

Subscribe: Digital / Home Delivery Welcome, mabing8 Log Out

Search All NYTimes.com

1/6/12

From Apple to Occupy, the Design Honors List for 2011 - NYTimes.com

Art & Design

WORLD

A Flurry of Design Events&in Asia BOOKS ART DESIGN and Europe Fill the Autumn Calendar
International Herald Tribune

U.S.

N.Y. / REGION

BUSINESS

TECHNOLOGY

SCIENCE DANCE

HEALTH MOVIES

SPORTS MUSIC

OPINION

ARTS THEATER

STYLE

TRAVEL

JOBS

REAL ESTATE

TELEVISION

VIDEO GAMES

The Guardian article. Visit www.nytreprints.com for samples and additional information. Order a reprint of this article now.

Koreas design biennial: an extreme body of work that This copy is for your personal, noncommercial use only. You can order presentation-ready copies for pushes no products distribution to your colleagues, clients or customers here or use the "Reprints" tool that appears next to any
One exhibit is a pamphlet handed out in Tahrir Square during the Egyptian uprising that advised protesters on the most effective tactics for civil disobedience, including how to improvise a helmet and how to breach police lines. Then there are designs for IEDs (improvised explosive devices) of the kind that kill troops daily in Afghanistan. Theres also a video of the plastic surgery that Ultimate Fighting Championship competitors can undergo in order to bleed less from the nose or above the eyes. (Korea, it should be pointed out, is one of the global hotspots of plastic surgery).

Reprints

Despite the anxiety about Mr. Ai, the Gwangju biennale is scheduled to open Friday as planned. His contribution is an exhibition of Unnamed Design, on which he has collaborated with the DESIGN curator Brendan McGetrick to address the timely theme of the changing definition of design. Can Anybody Be a Designer? They are planning By ALICE RAWSTHORN to explore designs contribution Published:fields with which it has not traditionally been to October 2, 2011 associated, including the invention of computer LONDON and new the following have in common? A bucket made viruses What do financial models, and the orgaout of a basketball? The programming code for aintelnization of political protests Ambitious, computer virus? An inexpensive prosthetic leg? Thegenerously funded, political protest in lectually provocative and logistical plan for a the Gwangju biennale seems set to DNA? of the Cairo? A barcode illustrating a gorillasbe one A cramped metal cage most into a makeshift home? converted compelling design events of the autumn.

Advertise on NYTimes.com

December 25, 2011

NEWS

Ads by Google Holden High School

RECOMMEND TWITTER LINKEDIN www.holdenhigh.org

what's this?

Unique Bay Area Private School Experienced Staff & Proven Results

From Apple to Occupy, design? It would be difficult to argue the case against: collecthe Is all of this behaviour, bombs Design Honors Listtive bland designing a and extreme bodies all require designing.production. for 2011 world rhetoric implicit in so much This tests the better

New E-MAIL
PRINT

What is PMO? Download Can Anybody Be a aDesigner?our Free PMO Whitepapers! www.Metier.com

Project Management Office

York Times

Free Online EMR Platform

Curated in absentia by the Chinese artist and Satisfaction. SINGLE PAGE political activist Ai practicefusion.com was imprisoned Weiwei, who Enlarge This Image The answer is that they are all REPRINTS the final phase of research and banned during Argosy University identified as unsung examples of Earn participate in the installation, from SHARE leaving China to an Education Degree - Find a Location Near You Today! design in Unnamed, an exhibition www.argosy.edu Unnamed explores the role of design in projects running through Oct. 23 at the with which it would not traditionally have been asFrench Culinary Institute Get Info On Culinary School At The French Culinary Institute. Gwangju Design Biennale in South sociated. The show argues that design is not solely www.frenchculinary.com the preserve of professional designers but can also Korea. Curated in absentia by the Barcode activists, be the work of scientists, Software computer proChinese artist and political activist Ai Barcode Inventory Software Free 14 Day Trial. grammers, hackers and anyone else who applies www.Fishbowlinventory.com Weiwei, who was imprisoned during the final phase of ingenuity, originality, strategic thinking and other research and banned from leaving China to participate in Advertise on NYTimes.com qualities that are indispensable to good design. the installation, Unnamed explores the role of design in projects with which it would not traditionally have been TimesLimited E-Mail associated. The show argues that design is not solely the Sign up to receive exclusive products and experiences featuring NYTimes.com's premier advertisers. preserve of professional designers but can also be the work brmcgetrick@hotmail.com of Lab The Biennale as Designscientists, activists, computer programmers, hackers and Change E-mail Address | Privacy Policy Domus Gwangju Design Biennale anyone else who applies ingenuity, originality, strategic A brain computer interface, developed thinking and other qualities that are indispensable to good by Emotive, Australia, featured in This method of selecting and extracting processes and prac"Unnamed" at the Gwangju Design MOST E-MAILED RECOMMENDED FOR YOU design. Biennale. with the maximum degree of political and organisational tices significance from the real world concept of design extreme by is pushed to the as a fluid, instinctive process, open to articles in the past brmcgetrick@hotmail.com The month All Recommendations the Blog Unnamed Design section curated by Brendan McGetrick. everyone, is increasingly popular. Some of the projects in Anonymous design - generally presented not through the ArtsBeat 1. REUTERS BREAKINGVIEWS Unnamed also feature in other current design shows, work of artists but the research of the Unnamed Design Team The latest on the Altering a Deal Without Blocking it including Talk to here from the arts, coverage of - takes on a very different meaning Me at the Museum of Modern Art in collective live events, critical corkscrews, trams, andYork and Power objects whose buckets, New other everyday of Making at the Victoria & Albert 2. Americans Raid Byways of Haqqani reviews, multimedia Insurgents in Afghanistan designers no one knows or Museum in London. The thinking behind open design remembers. The curators want extravaganzas and to demonstrate, for example, how much systematicas being generous and inclusive, much more. Join the discussion. sounds sensible, as well thought and what 3. OP-ED COLUMNIST More Arts Newsprocedures and disturbing apparatus are required but what are its implications? Is there anything to be gained Holding China to Account to carry out a death sentence (Execution Design, instructions Enlarge This Image by redefining things that have long been described, and tools for stoning, lethal injections, hangings, the electric 4. OP-ED COLUMNIST chair, and firing squads), to seemingly successfully, as athletes political, technological manufacture the perfect scientific, Cooperation in Evil body (Athletic Body Design or just plain resourceful as design? And could anything be and Professional Fighting Plastic Surgery), to counterfeit money or detect fake bank notes lost by doing so? 5. Pakistani Is Sentenced in Killing of (Counterfeit Currency and Anti-counterfeit Currency), to create Governor a computer virus (Computer Virus Design, withwas wholly fluid, instinctive and usually Historically, design the Stuxnet code used to sabotage Iranian nuclear facilities), to conduct a from the Latin verb anonymous. The word design comes 6. ECONOMIC VIEW terrorist attack. The Problem With No New Taxes designare, which meant to trace, describe and plan. But Gwangju Design Biennale A DNA barcode Gorilla visualization in the process we now recognize as design was practiced long 7. BIG CITY The International Barcode of Life Every Action Produces Overreaction Project, featured in "Unnamed." before, whenever prehistoric men and women sought to improve their surroundings: say by making a clay bowl to 8. EDITORIAL drink from, rather than cupping their hands. The Supercommittees Stark Choice

Practice Fusion e-Medical Records. #1 EMR in Customer

ceptual material allows for innoAM: Have you ever collaborated with professionals or outsourced vations that those industries might with concepts or is it mainly physnot be aware of? Or is it more an ical production? aestheticizing of discourse? K/K: Although were clearly open K/K: It's nice to imagine that it to collaborative processes, other can result in an equal exchange By ALICE RAWSTHORN The most brazenly provocative exhibit illustrates different forms of public the than projects with other artists and isnt just mining, but LONDON Thank you notes.on to that last Flowers. Apples with and without as blueprintsmajority of art engaged with execution, from lethal injection to stoning, weve tried to hold Candles. vast methods that shred of authorship. So far, weve these fields does just that. With someone had to devise in only relied on outsourcing for our Ideal Work (Creative Solu chunks bitten out of one side. Thousands of mourners left suchmeticulous detail. mementos production services. Although, it tions) series we tried to mock could be very interesting Apple this failed paradigm, All all over the world a section of the biennial on anonymous, or intentionin impromptu iShrines outside to work Stores of the above belong to this collaboratively with, for example, ally reducing the as the Unnamed, design. Curated by Brendan McGetrick, it is intendedutility of solar architects, marketing consultants, panels into non-functional inteautumn to mark the death of Apples co-founder Steve Jobs. antidote to the markets fixation with recognised designers and their valueAI researchers or botanists somerior decor. One notable exceptime soon. tion to this trap is sci-fi, which added authorship. Previous page: KELLER/KOSMAS, Asset-Or-Nothing Sneezeguard, 2011. Mixed materials, 158 Design is so diverse aWhy use that it or sub- x 140 x 40forCourtesy T293, Naples /to assume so Ideal Work (Creative has frequently provided inspiraAM: field materials is unusual cm. one event Rome. Above: KELLER/KOSMAS, A-M-P, Athens. tion or at least a framework for Solutions) Large Diamond, 2010. Mixed materials, 80 x 80 cm. Courtesy jects that, through their obsolestechnologists and researchers much importancecence or period particularayear. Jobss death was an exception within a relevance, elicit to follow. For instance, recentcertain nostalgic feeling? thetics signify nostalgia. Maybe sion that art is ill equipped to ly Samsung submitted a scene because the man hailed bymaybe Economist as the worlds mosthelp very much directly. revered chief K/K: Well, The this goes it is because this sort of imagery from 2001: A Space Odyssey dewithout saying, but technolo- has been used for so long as propicting tablet computers as eviexecutive was also the lasers or holograms or motional material for the utopi- AM:recent superficial en- dence against Apples copyright gies like greatest corporate champion of design of Regarding solar panels are not at all obso- an dreams of the space age. We gagement, would you say that infringement lawsuit, suggesting times. As he said whenthey are ubiquitous and first iMac computer in artists working with non-art situ- that the ideal form for a tablet 1998: It lete introducing the exaggerate this superficial encontinuously improving but it gagement with high-technology ations like science, technology, computer was already settled by looks as though itishas come from another planet. A goodadmis- architecture, design, etc. as a con- the 60s. definitely funny that their aes- as a sort of guilt-ridden planet. A planet

with better designers.

GWANGJU ORIANNA CACCHIONE: You reveal the design process behind were charged with carrying out Ai objects that are traditionally Not only was Jobs personally passionate about design once wrangling Weiwei's ideas from Berlin during considered design, we created his recent detention. Please first the manuwith the graphic designer PaulDesign BienRand over the position of the . in Stevento Occupy, an installation aboutthe Chinese Orianna CacchioneApple P. From the Design explain the Gwangju facturing process at nale title Design is displayed an unusually sophisticated Jobs on a business card he design is not OC: What objects did you include Honors carry it for Addition- factory Foxconn, which producdesign. ingness to List out. 2011 es iPads. New we have things that people Brendan McGetrick: Artistic in Un-Named Design? ally, York Times understanding of directors Ai Weiwei and is not BM: We focused on designchiefly remembered as design, OC: Was the curatorial process its evolution. of design legacy may be as in- dont usually think of Design that can be spoken HisSeung the H-Sang wanted military eternal design for Apples immaculate design, to devise a incor- vention and problem solving. Inthe importance how, espe- disrupted by Ai Weiweis arrest? styling, butfuller the exhibition we have a basket- As for the other designWei- BM:2011, my was hugely disJobs constantly stressed for example to show stuff. coups of His arrest image of one which wei wanted Volume Magazine porated things in the best of more topical issues, suchthatdesign into a anda the relationship between tinythehistoric design of the displayhad not finished asarent neces- ball that was turned intoThis was vote are funding defense bud- ruptive. Also, we strategies, at a usability et by Chinese farmer. a buck- ciallyfor America, majority of all exhibition sarily considered gets to the Carlo Mollino retrospective at goes They chosen in- innovative With their theme and iPhones, and vast virtual design as anlike iTunes.Kunst in Munich. point when his comments would the biennale manipulated the objects like iPods design show.lineshasthe TaoaTea veryepitome ofnetwork new Haus der design work. We have The outstanding useful. Now Once the opening of that opens up a a drone command center that have been extremely ambitious point of departure: tothat calls open the break itself tervention and requires nothing contemporary shows were Unnamed gotten back to norWay possibility allows you to a drone simuat a consummate the Ching, The control freak, heto the idea itself and a will- as a We also fly ofan IED. To things have dont know if he will definitions of corporate the realand attempt even recast himself the Gwangju have design not the Way isdiscipline Way. The beyond lator. patron mal, but we KoDesign Biennial in South Name that calls itself the Name is be able to attend the opening. redefine it. In phenomenon by enablingBHAGWAN about anyone to rea, in which the Chinese West the term the DIY design thenot the real Name, design triggers a MAHAVEER VIKLANG SAHAYATA SAMITI's prosthetic limb made for less than $10.artist and activistpetitioning the just devise smart, into Design The Biennale is range of rather established but still However,associais design is not design. vague police for an exception. But it is Ai Weiwei challenged traditional definitions tions, design is mostly recognizable as adjective, there is never a moment in the of design; and Talk to Me, ahard to tell. the survey of Biennale when this dress. as in design sofa or designer concept is exfrenzied field of communication designthis year differrent? plained. Instead the exhibition is OC: How is at the www.nytimes.com/2011/12/26/arts/design/from-apple-to-occupy-the-design-honors-list-for-2011.ht 1/4 broken into two sections: Named BM: When Museum of Modern Art in New York. Weiwei was appointThe Unnamed Design exhibition showsDe- a new Design and Un-Named that ed director, the Biennale made the decision that they wanted design definition sign. Named design represents artishould move away from the universally recognized forms of something different. We are dofact or object towards defining systems and rules, design, while unnamed design ing something distinct from most form is consequence to destabilize the concept of works of design, but not design design biennials, which are mainly design. These two types maintain associated with design shows. Im itself. Its about designing frameworks, instead of separate identities throughout the curious to see it all. Named will infills. Its about the design of process instead of Biennale, but they are both arhave a lot of glamorous, beautiful ranged according to the sections product. things, and we will have diagrams of the newspaper. There are three and the basketball bucket. I think other components to the Biennale our section is going to be the ugly as well: Communities, Bienduckling of it. But Im really exnale City and Gwangju Folly. cited about that.

AI WEIWEI: DESIGN IS NOT DESIGN

42 Flash Art

OCTOBER 2011

Press Coverage Unnamed team credits >>> Ai Weiwei GDB interview Brendan McGetrick GDB essay Unnamed Exhibits Exhibitor bios

Unnamed Design Team

Artistic Director: Ai Weiwei Curator: Brendan McGetrick Associate Curators: Hyun Jee Kim, Kayoko Ota Furniture and Exhibition Designer: Jingjing Naihan Li Graphic and Exhibition Designer: Mee Michelle Liu Project Managers: An Xiao Mina, Soik Jung Translators: Christiana Chae, Jisu Choi Research & Design Assistants: Eivind Bjrndalen, Synve Flobak, Oda Forstrom, Michael Goldin, Lene Haus, Jeanette Jacobsen, Petter Kraglund, Anneline Konradsen, Marie Monsen, Kayla Romberger, Colby Suter, Johannes Vaagland Special Thanks To: Hojoong Chung, Sang-In Chung, Chris Dercon, Neven Fuchs, Robert Mangurian and Mary-Ann Ray, Peter Pakesch, Uli Sigg, Manh Tran, Jeremy Wingfield, Inserk Yang, and all of the official and unofficial collaborators featured in this exhibition.

Press Coverage Unnamed team credits Ai Weiwei GDB interview >>> Brendan McGetrick GDB essay Unnamed Exhibits Exhibitor bios

An email exchange between Ai Weiwei and Hyungmin Pai HP: What does a design biennale mean to you, in comparison to other kinds of major exhibitions, biennales and fairs? AWW: I think a design Biennale has more of a purpose than other types of biennales because it is really a survey of whats going on today. Since all the materials are products, the attention now has to be to construct or organize these products through a kind of reality. Also as with any other exhibition, the show has to have a focus and a concept. This kind of concept offers a new perspective or understanding of what is happening in this world or in the fields of design. Yes, I think your characterization of the biennale as an organization of products through a kind of reality is very much to the point. At the same time, our show is very much critical of the product. Do you still think this characterization applies to the present Gwangju Biennale exhibit? I am not referring to a commercial product. For me a concept can be a product. So we are not talking about the same thing here. Its not about brands. Maybe the answer should be, when we are talking about products it includes concepts, processes and arguments that define our existence and our behavior. A product is not necessarily an existing name brand. It doesnt matter in which stage of development it is or how uncertain its future is, because its uncertainty is the product of this time. In light of the fundamental questioning of design that this Biennale pursues, what does this word mean to you as architects, artists, and designers. In fact, would you even call yourselves designers? I think anybody who wants to give a new definition to an object or matter or society is a designer because something new is created in that act. And that something new has its own form, language and way of understanding. It may involve the intention of design or a kind of solution to a problem that it is dealing with. For anybody who has the intention to make a difference, that act is design. You work in diverse disciplines and engage with a wide range of scales, materials, and concepts. I believe, however, the opportunity to direct the Gwangju Design Biennale was something quite new to you. When you were first asked to direct the Gwangju Design Biennale with Mr Seung, what was your first impulse? What were your motivations in getting involved? I have been concerned with the field of design for a long time as an artist and working in architecture. There you always have to deal with history and the current situation and make an interpretation of your work to give a definition to that act. It can come from a new installation or a few minutes of a film or writing texts on Twitter. So when I knew I was going to be co-director of this biennale I was very excited because it gave me a chance to see what other people are doing and what is going on in todays design world. It also gave me an opportunity to explore my own interests in new areas of design.

Has the experience of the past 5 months or so changed your approach to creative work? I dont have a fixed goal in my works, it always goes with the situation. Certainly there are changes in some aspects but this doesnt mean that much, because my work constantly keeps changing anyway and then theres always something that happens afterwards. I dont think my approach changes that much, but the conditions change all the time. The approach is always to identify the current situation and to find a new way of expression that allows us to really see ourselves through that condition. Can you elaborate on what you feel is the new current situation or would this be more the province of your art to elaborate? The new current situation is that my personal freedom has been limited by rules, which are created by an anonymous group, which are limiting my usage of the internet and my conversations with the public. This has cut off my ability of self expression. That is a challenge, but of course I can still work with my mind and express my ideas in a different way to realize other type of works. What are your present pre-occupations as an artist? Im doing many things in the framework of art or design and also writing and preparing for future shows. Do you expect that you may actually be able to see the Gwangju Design Biennale, an exhibition that is constantly being connected to your name despite the fact that your involvement was discontinued for the last 5 months of its preparation? I dont think this sentence is accurate. My effort has never been disconnected. We worked through the concept and the process of the making. Its just that I could not be present in the opening ceremony. I have been connected to this design biennale to give it a certain quality. This in fact reveals a condition of todays design world that it can never really stand apart from social political influence. I understand. Let me then phrase the question in a totally different way. Your engagement in the Gwangju Design Biennale would seem to have worked in a different way from a show in which you had hands-on control. The scale and nature of a biennale setting often disallows the latter. At the same time, this leads me to become curious about your thoughts on the meaning of craft, of the idea of making things. Because your work often involves painstaking craft and labor, do you place this kind of work in the same relation that you have placed the planning of a biennale to social and political influence? I think any concept that involves labor and practice should include the people that are executing it as part of its meaning. A good idea inherits the possibility to be applied to many dimensions. The test of a successful concept is how other people can relate to it, share their talents and their interpretation of it. I dont think art is the result of a single mind. Most of my works are made by other peoples, I only need to understand how it is made, to be able to discuss, give instructions and learn from the process. Only by doing that it has some meaning for me, because the process is always educational. It is the same with this case.

Anybody who wants to give a new definition to an object or matter or society is a designer because something new is created in that act.

Press Coverage Unnamed team credits Ai Weiwei GDB interview Brendan McGetrick GDB essay >>> Unnamed Exhibits Exhibitor bios

,. ,. - --
In August 2010, Ai Weiwei asked if I wanted to curate a section of the Gwangju Design Biennale. It was my first time hearing of the project and the place, and my first ever offer to curate. I accepted immediately. A 30 minute conversation followed wherein Weiwei briefed me on the virtues of the event, including its big budget (bigger than Venice!) and open-minded leadership (they wouldnt have asked me to be director if they werent willing to take risks). He talked about the host city (good food, Koreas democracy movement started there, many, many love hotels) and described the biennale site, a complex of four interconnected galleries containing more than 8000 square meters of exhibition space. As he talked, I started to worry. The scale of the project seemed huge and the expectations high. The biennales theme, a strong, unclear concept derived from the Tao Te Ching and developed by the biennales co-director Seung H-Sang, I found difficult to penetrate. Design Is Design Is Not Design, Weiwei explained, was an epigram implying limitless creativity. It is the end and the beginning, he said. For the biennale, we need to show design not as just a final product, but as part of a continuous process. I scribbled the statement down. I wasnt sure what do with it, but it seemed to me an anchor point, something solid enough to grab on to, extend out from.

The Tao that can be told is not the eternal Tao. The name that can be named is not the eternal name. - Laozi, Tao Te Ching

I needed more! So I dropped the pretense of collaborating and reverted to my journalist roots, transforming our meeting into a desperate sort of interview. I prodded Weiwei with questions; I offered suggestions and requested clarifications, I repeated and rephrased his responses. He confirmed or corrected me, but he rejected nothing. It was as if his ambition was endless and capable of absorbing everything. By the end of the meeting, Id written down dozens of commands (Explore the reasons for similar activities in design), analogies (Exhibition like a body - fat, bone, organs, muscle, skin), conceptual pairings (Stephen Hawking + Buddhism), and seemingly unrelated references (Beat Generation, Big Bang, Food, Kunstkammer, French Almanac, KKK/Abu Ghraib/ Burqa).

At the center of the page, repeatedly underlined and surrounded by a cartoon cloud was the most important, least defined phrase of them all - Unnamed Design. This was the title of the section that I would curate. It was one of several sections in the show, but the only one that Ai Weiwei would oversee personally. Most of the points hed made during our discussion were about Unnamed and when it was over he suggested I write a short statement to declare our intentions. That night I poured over my notes and eventually came up with this:

The Unnamed Design component will explore those facets of the human environment that are not conventionally considered design, yet influence everyday life and the perception of it. The works included in this section will derive from areas of creation where originality, signature, and marketability are not the primary source of value, and where the identity of a product is based on its theoretical force and practical use, rather than its material appearance. Examples from this creative territory range from highly purposedriven virtual designs for social networks to the low-tech, custom manufacturing of low cost artificial limbs. The goal of this theme is to reframe design as a set of strategic solutions to human needs, rather than an egodriven pursuit of subjective beauty. It will expand the concept of design beyond the material and show that it is not only about providing more or less useful goods, but also about the modification of human perception in a rapidly changing, interconnected world.

To illustrate the text I created a simple collage of design icons that I thought helped express what our section was aspiring to avoid. This image would provide the opening to every one of the dozens of Unnamed Design explanations Id offer over the next year, the first and most important of which occurred in Gwangju two weeks after my meeting with Weiwei. It was a brief presentation, one of many that day as each of the biennales curators, its two directors, and exhibition designer introduced himself - the team was only men at that point, a mistake eventually corrected - and offered a first take on his appointed tasks. I presented a 30 slide PPT meant as a kind of declaration of intention. It was a lunging statement, short on details but unambiguous about the sections ambitions; a year later, it still provides as good an explanation of our image of Unnamed Design as anything that followed, with a surprisingly high percentage of its proposals eventually making it into the show.

Slide 4: It is important to emphasize that design is not just a product but a process. This is perhaps nowhere clearer than in mass industrial production. This is a photo taken in the Foxconn factory in Shenzhen where more than a dozen workers killed themselves recently. This factory has over 200,000 people working at it. At a scale that large there needs to be a highly developed and strictly enforced choreography of actions. You need to program a workers time almost to the minute in order to produce the millions of iPads and iPhones that we take so much pleasure from. We consider that manipulation of human energy an important and brutal form of design, as well a revealing underside to Apple.

The following is an excerpt, illustrated with the original reference images:

DESIGN NOW

Slide 1: Our ideas for the Gwangju Design Biennale are based on the observation that our current concept of design is too narrow to capture the many forms of creativity and invention available around the world. This image shows a random assortment of artifacts that we feel embodies the prevailing understanding of design. Most of them of commodities or brand expressions. This is a very ungenerous definition of design, but it is the prevailing definition at the moment. In order to maximize its potential, the Biennale should become a platform for highlighting aspects of creativity that are outside of the conventional definition of design.

Slide 5: Another point that we would like to make in this Biennale is that design is not dependent on technology or money. Design is ultimately dependent only on imagination and resourcefulness. This is a good example of that a basketball that was turned into a bucket by a farmer in rural China. It is a masterpiece of design in the sense that it addresses a need by looking at a conventional item in an unconventional way. It implicitly challenges everyone else to do that same.

Slide 10: There are various very radical forms of design currently taking place in bioengineering. This is an image of a macaque that was made to glow in the dark by introducing a fluorescent hormone into it as an embryo. This experiment raises scientific, ethical, and aesthetic issues, none of which are considered in the current design discourse.

Slide 2: One of the primary methods that wed like to use in the Unnamed Design exhibition is deconstruction - breaking apart a finished object to understand the decisions and considerations that produced it. By conducting a kind of dissection of a design object or process, we reveal individual components that when removed from the whole can have their own value and can produce their own kinds of inspiration.

Slide 11: Foreign and domestic tourists exert an overpowering influence on the physical appearance of the places they visit, as cities are increasingly built, planned, and changed under the gaze of outsiders. Wed suggest that this influence constitutes an indirect but nevertheless profound form of design.

Slide 3: One method of deconstruction could involve defining the formula from which a seemingly original design is derived. This image comes from the Graphic Standards Manual for USAid, the American development organization. It represents a critical component of contemporary design - the brand manual - the set of aesthetic and philosophical priorities that designers are instructed to follow in order to ensure consistency for their clients brand. The brand manual makes explicit the fact that design is frequently not a pure creative process; its a highly regulated, top-down activity in which business often has the first and last word.

Slide 12: The tourist fantasy extends from the physical to the virtual via immersive environments that allow visitors to experience their dreams and nightmares. This is a virtual reality theater that is often used by Duke Universitys nursing school to treat patients with severe phobias.

Seite 27: Sind die Basler Schulabgnger weniger fit als jene aus dem Baselbiet?
BaZ online: www.baz.ch
Basler Zeitung Aeschenplatz 7, 4002 Basel Telefon 061-639 1111, Fax 061-631 15 82, E-Mail: redaktion@baz.ch Inserate: Publicitas AG, Tel. 061-275 41 41, Fax 061-275 42 42 Abonnements- und Zustelldienst: Tel. 061-639 13 13, Fax 061-639 12 82

AZ

4002 Basel
Nr. 212

With a few refinements, this would serve as the all-purpose project text that wed use to try to seduce would-be exhibitors, convince unsure collaborators, and promote our exhibition to the public. It was written in September 2010, a year prior to the opening of the show. From there we worked to address three inescapable needs: we assembled a team, added exhibits, and engaged our fellow curators in a discussion about the relationship between the Named and Unnamed sections.

A Newspaper is...

Mittwoch, 12. September 2001 Teil I

Terror gegen die USA 2, 3, 4, 6 Ausland 7 Inland 11, 12, 13 Wetter, Fernsehen/Radio 14, 15 Letzte 16

Teil II

Wirtschaft Wirtschaft Region Brse

17, 18 21 22, 23, 24, 25

In Europe, the idea of design is well established but poorly understood. Over the past century it has been repeatedly altered to reflect changes in the political climate, elite preferences, or popular mood. In its current form, design projects the values of the free market. It is a vague amalgamation of clothes, home furnishings, personal hygiene, art, antiques, and user interfaces. It is western-centric, commoditydriven, and wealth-dependent. It is hugely influential and much copied, but it somehow loses depth with each incarnation. In Asia, the notion of design is newer. Its status remains unclear and its limits are undefined. We propose that the 2011 Gwangju Design Biennale seizes this ambiguity as a source of strength. Where in the West design is a often tool for exclusion, in Gwangju it can be inclusive, accepting contributors from across cultures and classes. Rather than proposing a single, globalized template for the world to follow, at the Biennale design can become a codeword for the invention of new forms of difference new slang, new relationships, new hairstyles, new religions. As its name suggests, Unnamed Design will challenge the myth of the designer. The exhibition will background issues of authorship in order to focus on effects - the ways in which design alters perceptions, reinvents, and reveals hidden truths. It will expand the boundaries of design to include fields such as bioengineering, virtual communication, permaculture, pre-modern technology, and performanceenhancing drugs. It will reject marketability as the primary means of evaluation and acceptance as the ideal audience response.

- Fresh - Temporary - Local From the first presentations it was obvious that Named and Unnamed overlapped; we shared common interests, in our earliest presentations we - International shared several proposals. In order to make it work we needed to find definitions that distinguished each section without enclosing it. The discussion - Unpredictable went on for months, animating (and dominating) the biennales meetings, - Dramatic sometimes to the detriment of other sections. Eventually we came to a consensus, expressed best by Anthony, co-curator of Named: The differ- Rigorous ence between Named and Unnamed is based on work being produced within the design field and that outside of it... The field of art, graphics, - Personal fashion, etc. constitute an acknowledged design practice. This is what we consider to be Named Design... This phenomenon of name functions in - Eclectic contrast to practices that are not necessarily acknowledged as design
(in the academic sense).

Todespfleger: Neue Infos.

16

Gucci: Kompromiss.

18

Beispielloser Terror gegen die Supermacht USA

Die Supermacht USA wurde am Dienstag mit den schrecklichsten Anschlgen in der Terrorismus-Geschichte konfrontiert. Die mit Przision ausgefhrten Selbstmordangriffe auf Macht- und Finanzzentren in New York und Washington mit entfhrten Passagierflugzeugen als fliegende Bomben kosteten wohl mehrere tausend Menschen das Leben.
New York/Washington. SDA/BaZ. Bei einer beispiellosen Serie von Terroranschlgen auf New York und Washington sind vermutlich Tausende von Menschen gettet worden. Das von zwei Flugzeugen getroffene World Trade Center strzte ein. Zwei Linienflugzeuge bohrten sich um 8.45 Uhr und 18 Minuten spter in die Zwillingstrme des 411 Meter hohen World Trade Centers (WTC) in New York. In den Trmen brachen Grossbrnde aus. Rund eine Stunde nach dem Anschlag strzten sie im Abstand von etwa zehn Minuten in sich zusammen. Bei den Maschinen soll es sich um entfhrte Inlandflge von American und United Airlines gehandelt haben. Beide Gesellschaften verloren am Dienstag nach eigenen Angaben je zwei Maschinen. Noch Stunden nach dem Anschlag war niemand im Stande, Angaben ber die Zahl der Toten und Verletzten zu machen. Man msse sich auf einen schrecklichen Verlust von Menschenleben einstellen, erklrte Polizeichef Howard Safir. In den WTC-Trmen und den dazu gehrenden Gebuden waren etwa 40 000 bis 50 000 Menschen beschftigt. Zehntausende arbeiteten in benachbarten Husern. New Yorks Brgermeister Rudolph Giuliani ordnete an, den Sdteil Manhattans zu evakuieren. Wer hinter den Anschlgen steht, war bis zum Abend (MESZ) nicht bekannt. US-Regierungskreise vermuten mit Osama bin Laden in Verbindung stehende Kreise hinter den Anschlgen. Kurz nach den Anschlgen in New York strzten in Washington Teile des Pentagons (Verteidigungsministerium) ein, nachdem auch dort ein Flugzeug auf das Gebude gestrzt war. Aus dem Aussenministerium wurde nach der Explosion einer Autobombe Feuer gemeldet. Das Pentagon wurde evakuiert, ebenso smtliche Regierungsgebude in Washington, darunter das Weisse Haus. Auch aus Washington lagen bis zum Abend keine Angaben ber allfllige Tote vor. Ein viertes entfhrtes Flugzeug strzte rund 150 Kilometer sdstlich von Pittsburgh im US-Bundesstaat Pennsylvania ab. Zum Zeitpunkt des Absturzes gegen 10 Uhr Ortszeit hatten die Luftfahrtbehrden bereits smtliche Flge ber den USA eingestellt und alle Flughfen geschlossen. US-Prsident George Bush wandte sich am Dienstag mehrmals an die ffentlichkeit. Die Verantwortlichen fr die Anschlge wrden gejagt und bestraft, sagte Bush im US-Sender CNN. Das Militr sei in erhhter Alarmbereitschaft. Die Anschlge seien ein Angriff auf die Freiheit selbst. Die USA wrden der Welt aber zeigen, dass sie diese Prfung bestehen. Das World Trade Center war schon im Februar 1993 Ziel eines verheerenden Anschlags. Damals wurden

00212 9 771420 300001

Rund eine Stunde nach dem Anschlag sind die beiden Trme des World Trade Centers in New York im Abstand von zehn Minuten in sich zusammengestrzt. Die Zahl der Opfer ist noch unklar. Foto Christensen/Reuters

After the meetings in Gwangju, having been inspired by the biennales executive vice president Yongwoo Lee, director Seung H-Sang, Minsuk Cho and Anthony Fontenot, curators of the Named Design section, Francisco Sanin, the biennales master planner, and Massimiliano Gioni, the director of the 2010 biennale, whom I never met but who nevertheless provided invigoration and anxiety via his exhibition, I wrote a second, more grandiose expression of Unnamed Design.

Unnamed Design became a kind of codeword for the forms of creativity excluded by the architecture/interiors/fashion/graphics/furniture/home furnishings design definition found in most blogs and magazines. It allowed us to escape issues of authorship and fame and concentrate on the idea of design itself. It also made apparent the lack of definition within our section. Our list of exhibits was growing by the day; Weiwei was providing a steady stream of intriguing, confusing suggestions - low cost medicine, wikileaks!, nuclear smuggling ring - and I knew we needed some way to situate it all. I made some proposals: the first was to organize Unnamed according to Chinas traditional five elements of wood, fire, earth, metal, water. Based on the biennales Tao Te Ching foundation, I thought this might be an elegant way to incorporate the everything under the sun subject matter that Weiwei seemed to want. He dismissed it out of hand. After that we tried a geographical organization, then grouping according to the sections of the newspaper, then according to a complicated but maybe interesting interpretation of cause and effect. In the end, the newspaper idea won out. To firm up the concept, we made a survey of high and low brow papers from around the world and devised eight sub-categories based on the most frequently occurring section titles. We rearranged our exhibits to fit: six pieces in Politics, seven in Money; fifteen in Body, five in Culture; five in Home, seven in Environment; nine in Science, two in Sports. In a curatorial meeting in Gwangju, I proposed organizing the exhibition according to these sections. A good biennale shares the traits of a good newspaper, I announced. It should be timely and international in orientation, it should combine complex and common subject matter and should engage emotional and rational thought with equal energy. Our exhibition should encourage the collisions that occur everyday as readers pass through collections of curated news stories, before ending up at the sections that most closely match their interests. In the following months filled out the categories, adding, moving and removing exhibits, defining positions and deciding on story lines in a process that was essentially editorial.

A Newspaper is... - Fresh - Temporary - Local - International - Unpredictable - Dramatic - Rigorous - Personal - Eclectic

The Most Common Newspaper Sections:

Based on: The Sunday Times (print & online editions), The Guardian (print & online editions), The Evening Standard (print & online editions), The Sun (online), The New York Post (online), USA Today (online), Wall Street Journal (online), The Village Voice (online), The International Herald Tribune (print and online editions), The Week (print), The New Yorker (print & online editions), Bloomberg Businessweek (print), The Economist (online), Der Spiegel (online), El Pas (online), Le Monde (online), Libration (online), NRC Handelsblad (online), Volkskrant (online), Frankfurter Allgemeine Zeitung (online), Sueddeutsche Zeitung (online), Chosun Daily (online), Jooang Daily (online), Hankyoreh Daily (online), Donga Daily (online)

Combined Named & Un-Named Proposals Grouped according most popular news sections :

46

BaZ-Seite 1

As humankind enters the second decade of a new century, it is increasingly obvious that the standard means of describing our world are no longer adequate. The words and values engrained in our books and magazines, in film and online, are unable to accurately describe the forces shaping our lives. If we are to make the most of the present and think more intelligently about the future, we first need to refresh our language. To begin this process, we propose a radical reevaluation of design.

BaZ-Seite 1

Schwarz Cyan Magenta Gelb

159. Jahrgang

Ausgabe Dorneck, Thierstein, Laufental Ausgabe Fricktal

Fr. 2.20 (inkl. MWSt), DM 2.80, S 23, Alsace F 9., France Sud F 14., Pts. 350, Lit 3800, Dr 600, Cyp. 1.10

Teil III

Region Basel Basel Veranstaltungen Baselland, Gemeinden Dreiland, Kultur aktuell

27 29, 30, 33 34, 35 37, 38, 39 41, 42

Teil IV
Feuilleton Bestattungen Sport

43, 44, 45 46, 47 48, 49, 50, 51, 52

Teil V
Journal Computer Forum

53 55 57

Sommercasino: Wie weiter?

42

Saisonbeginn am Theater.

43

Informierte Patienten.

53

sechs Menschen gettet und mehr als 1000 verletzt. Als Urheber gilt der in den USA inhaftierte islamische Geistliche Scheich Omar Abderrahman. Mehrere seiner Komplizen wurden zu hohen Haftstrafen verurteilt. Die Anschlge vom Dienstag haben weltweit Entsetzen ausgelst. Zahlreiche Regierungen verurteilten die Terrorakte. Auch der Schweizer Bundesrat zeigte sich schockiert. In einem Telegramm an den amerikanischen Prsidenten drckte Bundesprsident Moritz Leuenberger sein Beileid aus. Die Anschlge haben die Aktienund Devisenmrkte weltweit ins Chaos gestrzt. Der SMI notierte zum Handelsschluss mit 5695,1 Punkten um 7,1 Prozent im Minus gegenber dem Vortag. Nach den Anschlgen haben Anleger panikartig Dollarbestnde verkauft. Der Euro stieg, und auch gegenber dem Franken fiel der Wert des Dollars.

Telefon-Hotline
Angehrige von Schweizerinnen und Schweizern, die sich in den USA aufhalten, knnen sich an folgende Telefonnummern wenden: EDA: 031/322 27 62, Kuoni: 01/283 39 99 Swissair: 01/253 48 95 und 022/710 88 80 BL-Alarmzentrale: 061/926 74 20 Mehrere Schweizer Firmen scheinen bei den Anschlgen gegen das World Trade Center in New York verschont worden zu sein. Die 800 Angestellten der Credit Suisse First Boston konnten rechtzeitig evakuiert werden. Sie htten sich in einem angrenzenden Gebude und nicht in den WTC-Trmen befunden, die spter einstrzten, sagte Paul Rimmer, Sprecher der Credit Suisse First Boston. Die Basler Transportfirma Natural hat ebenfalls Bros in Manhattan, allerdings einige hundert Meter von den beiden Trmen des World Trade Centers entfernt. Das Personal habe problemlos evakuiert werden knnen, sagte ein Vertreter der Firma in Basel. Der Flughafen Zrich hat nach den Anschlgen in den USA ebenso wie der Genfer Flughafen Cointrin keine besonderen Sicherheitsmassnahmen ergriffen. Die Flge, die am Dienstag den Flughafen Richtung USA verlassen haben, werden voraussichtlich alle wieder nach Zrich zurckkehren. Von der Swissair waren zum Zeitpunkt der Anschlge laut einer Sprecherin acht Flugzeuge aus Zrich und eines aus Genf unterwegs nach den USA.
Tageskommentar 2 Bin Laden unter Verdacht 2 Internationale Reaktionen 2 Chronologie des Grauens 3/4 Chaos in Washington 4 Terror-Diskussion in Israel 6 Konsternation in der Schweiz 6 Krise an den Finanzmrkten 17

Basler Zeitung, September 12, 2001

A Biennale should be... - Fresh - Temporary - Local - International - Unpredictable - Dramatic - Rigorous - Personal - Eclectic

64

30

18

127
16

33
2

17

64

49

*Numbers indicate frequency of occurence

In April, Ai Weiwei disappeared. His studio was shut down and his staff temporarily scattered to safe havens around China and elsewhere. I remained in Beijing and tried my best to hold things together. The remaining team was made up mostly of students from the Oslo School of Architecture, an ambitious, inexperienced group that by this point was accustomed to the precariousness of working with Ai Weiwei. Just a couple of months earlier, theyd had to relocate after the local government demolished Weiweis Shanghai studio; now it seemed their space in Beijing could go too. They carried on, nevertheless, often from their apartments and local cafes. We met regularly but my mind was elsewhere.

To be more precise my mind was nowhere. After Weiweis arrest I spent most of a month in a highly active, agitated and almost totally unproductive state, a kind of 24-hour news channel of the mind. I participated in circular conversations about the where/why/hows of Weiweis detention and theoretical release. I sought out the opinions of journalists and lawyers and thoughtlessly parroted their talking points about the Partys rules of conduct. I listened to supposed friends offer anti-Ai opinions straight from the State papers opinion pages. I read gruesome, baseless stories about his treatment. I witnessed the international outcry and made a mix of rebel music overlaid with vocals from Weiweis TED talk. My website was hacked and taken offline. I stopped going to the restaurants were we used to meet. As a coping mechanism, I re-doubled my efforts to develop the Unnamed section. The project became a kind of tribute in my mind, a testament to the artists vision and an uprising against the powers of info control that were attempting to delete him from Chinese consciousness. In an effort to preserve his presence, I made a document called Ai Weiweis Advice, a sort of greatest hits compilation I made from four months of meeting notes. It contained commands like: You have to find a way to make people understand You dont have to say much but you have to be very clear about what youre saying Always emphasize the bigger theme Always give another definition to what youre presenting

FREE AI WEIWEI

Expensive Jewelry

The points were typical of Weiweis direction - vague but unambiguous, resolute in his commitment to communication and unafraid of misinterpretation or disagreement. We tried our best to uphold these virtues: we scrutinized our exhibits for hidden angles, we cultivated uncertainty and devised display strategies that emphasized clarity over spectacle. In this effort, we received invaluable, undercompensated assistance from Jingjing Naihan Li and Mi Michelle Liu, two Beijing-based architects who have chosen to forgo The Worlds Fastest Urbanization in favor of furniture and graphic design, respectively. They joined in the days following Weiweis disappearance, spurred by their support for the artist and pity for his panicked collaborator, and their professionalism and clarity of vision brought the project back from the brink. With the return of An Xiao Mina, a member of Ai Weiweis FAKE Studio who was forced to relocate to the Philippines following his arrest, and the continued support of Hyun Jee Kim and Kayoko Ota, Unnameds associate curators in Seoul and Tokyo, we formed the Unnamed Design Team and set about finalizing the look and content of the sections seventy exhibits. It was a complicated process. Our commitment to featuring fields such as bioengineering, virtual communication, permaculture, pre-modern technology, and performance-enhancing drugs meant that most of our artists had no prior exhibition experience. For many, the design element of their work exists in disembodied form. In order to convince the audience that what we were showing - a political protest manual, DNA barcodes, execution procedures, a transcontinental monetary system - qualified as Unnamed Design, we needed to understand the thinking that powered them. We needed to make clear, in our minds first and then hopefully in the minds of others, that design extends past the physical to include intellectual creations of all kinds: it includes intangibles like software, law, and political strategy; most important, it includes the generative impulses of our inventions to encourage more invention, more experimentation, more self-enhancing connections. From this perspective, design becomes a much richer and much simpler concept: if a well made website qualifies as good design, then the 1000 lines of code that determine it must qualify as well. If these 1000 lines of HTML qualify then Tao Te Chings 5000 characters of Chinese must as well. They both can change our behavior, alter the course of events, and enable future inventions. A workout regimen and an earth projection, then, are in the same category as Miess Farnsworth House and Apples iPhone. They are design; they are, to borrow Kevin Kellys phrase for describing technology, something useful produced by a mind.
E5 E4 E3

A couple of months before the exhibition opening, Ai Weiwei re-appeared. His release was as sudden as his arrest and considerably less predictable. By that point our effort had achieved a self-sustaining energy and Weiwei was content to let the project play itself out. We met several times, but mostly about logistics - Has everyone been paid? - and communication Please tell them I appreciate their support and hope I can come to the opening. In the end, he couldnt. The police still held his passport and couldnt risk an outburst outside their jurisdiction. We all missed him. We wanted to eat and drink and force him to dance at the opening. I wanted him to see what wed done. It wasnt to be, but maybe that doesnt matter. Ai Weiwei had made his essential contribution almost a year before. From there his idea was taken over, complicated, violated and improved by a messy collective of people committed to his vision, locked in an unpredictable and occasionally painful process of unnamed design.

To enact these ideas in our exhibition, we developed an active, micromanaged approach to curating. In a manic two-month push, the Unnamed Design Team produced over thirty original exhibits, with thirty more attributed to outside designers but developed and produced by us in Beijing. We conducted interviews, transcribed and edited videos, made models and illustrations. We educated ourselves on subjects we knew nothing about and visualized the lessons. To compensate for the non-standard nature of our material, we applied standard display techniques - wall prints, monitors, cases, pedestals, etc. We designed the furniture ourselves, based on a strictly limited pallet of plywood, acrylic, and steel. I wrote descriptive texts for the catalog and gallery walls in a stripped down style to match: Afterlife Design presents promotional material from commercial services for disposing of dead loved ones. These services are drawn from a rapidly developing design field that incorporates superstition and science in order to modernize the memorial ritual.

Press Coverage Unnamed team credits Ai Weiwei GDB interview Brendan McGetrick GDB essay Unnamed Exhibits >>> Exhibitor bios

Felipe Ridao Political Campaign Posters Mural (posters) Political Campaign Posters is an adhoc inventory of the means through which political figures present themselves to the public. Sampled from various cultures, political systems, and ideological positions, the posters present a cross section of contemporary political communication. The exhibit was made in collaboration with: Alberto Nanclares, Marina Ridao, Carla Sanguinetti, Mara del Mar Reyes , Miguel Rodrguez, Pablo Rey, Heidi Uusivirta, Marcelo Daz, Luca Fernndez, Shabnam Hosseini, Lucas Caravia, Veera Vehkasalo, Uchenna Ikonne, Francisco Fascioli, Rosario Snchez, Francisco Bac, Alba Florio, Miguel Angel Rodrguez, Sylvia Battaglino, Miguel Fasciol, Daniela Vzquez, and Anna Monge

Barrak Alzaid, Fatima Al Qadiri, and Aziz Alqatami Diwaniya Installation (couches, panels, television) Diwaniya recreates an interior design typology common in Kuwait. Through its carefully-considered, standardized arrangement, the Diwaniya transforms virtually any environment into a communicative space capable of fostering conversations of vast thematic and emotional variety.

Unnamed Design Team Non-Violent Revolution Design Installation (posters, film, busts, blackboard) Non-Violent Revolution Design presents protest strategies developed by Egyptian pro-democracy activists. Centered on an instructional pamphlet distributed throughout Cairo, this exhibit attempts to illustrate the pre-meditated and highly organized manner in which nonviolent protestors organize themselves in order to maximize their impact while minimizing their vulnerability. Documentary footage shot in Tahrir Square on February 1 2011 provided by Oliver Wilkins.

Stephen Lavelle Increpare Games Crowd Control Online Game Installation (game, computers, speakers, wallpaper) Crowd Control Online Game features the work of interactive designer Steven Lavelle as part of a larger commentary on kettling, a crowd control technique developed by police in the United Kingdom. According to this technique, police form a human perimeter around a protest, effectively containing its members and preventing forward movement. Lavelles game addresses the frustration, hunger, and boredom which frequently ensues. Photo by Jonas Naimark

Unnamed Design Team Japanese Police Mascots Mural (stickers, posters) Japanese Police Mascots provides an overview of cartoon characters used to represent various Japanese law enforcement agencies. These carefully designed characters perform as friendly ambassadors from organizations associated with the political power and the rule of law.

Trevor Paglen Secret Military Organization Insignias Installation (framed patches, posters, book) Secret Military Organization Insignias is based on the work of Trevor Paglen, an American artist who collects and researches patches made by workers in secret units of the US Defense Department. Above a framed collection of blackops patches, one example is dissected and annotated in order to reveal its hidden meanings.

Unnamed Design Team IED Equipment Installation (table, chair, mobile phone, batteries, wire, wood, posters, television) IED Equipment provides a partial overview of the material needed to create an Improvised Explosive Device, the low cost weapon widely used by insurgents in Iraq and Afghanistan. Presented as bomb-making lab, the exhibit attempts to convey the highly flexible and idiosyncratic nature of IED design and production. An animated inventory of IED attacks in Afghanistan from January 2004 to December 2009 is provided by Shannon Larratt.

Predator Drone Command Station Installation (computer, monitor, controller, speakers, keyboard, desk, chair, panels) Predator Drone Command Station simulates the environment in which US military officers remotely control attacks by unmanned aircraft. The exhibits screens display information on and evidence of this rapidly expanding form of asymmetrical warfare. Drone attack simulation video provided by Raytheon Company. Unnamed Design Team Swiss Bank Dress Code Installation (clothing racks, clothes, accessories, booklets) Swiss Bank Dress Code draws inspiration from Dresscode UBS a fashion manual distributed to employees of the global financial services company UBS. It compiles examples of acceptable and unacceptable clothing and accessories, as determined by the manuals authors.

Unnamed Design Team Blast-proof Vehicles Technical drawings (paper) Blast-proof Vehicles performs as a counterpart to the IED Equipment exhibit, providing examples of the increasingly elaborate and expensive strategies applied by engineers to protect vehicles from IED attacks. A stack of paper mixed among the bomb making equipment illustrates the strengths and weaknesses of common military vehicle models.

 / Identity

1948 1948 ( " " ). . , . 1951, " " . . , , , , () . .

2004 Revision The logo was updated in 2004 to make it easier to read and reproduce.The typeface was changed to a sans serif, and the Agency name was repositioned around the shield to increase clarity; the handclasp was redrawn to be gender neutral and anatomically correct.These minor updates improved the overall communication, yet maintained the integrity and long heritage of this important U.S. symbol. A brand name and tagline also were added to ensure people understand the assistance is provided by U.S. taxpayers. 2004 Revision The logo was updated in 2004 to make it easier to read and reproduce.The typeface was changed to a sans serif, and the Agency name was repositioned around the shield to increase clarity; the handclasp was redrawn to be gender neutral and anatomically correct.These minor updates improved the overall communication, yet maintained the integrity and long heritage of this important U.S. symbol. A brand name and tagline also were added to ensure people understand the assistance is provided by U.S. taxpayers.

Brand Name Tagling

Original1948 design This original 1948 design was adapted from the Great Seal of the United States with the words,For European Recovery Supplied by the United States of America, in the center. It was translated into the languages of the recipient countries. The slogan became obsolete when military aid was added to the economic program, and when some Near East and Asian countries were added to the roster of recipients under President Trumans Point IV Program. In 1951, the slogan became,Strength for the Free World from the United States of America. In several countries, the slogan could not be translated into local dialects, so different designs and slogans were used. Moreover, the wide variety of containers needed made it necessary to have a range of labels, decals, metal plates, tags, and stencils in all sizes. As a result, the value of the overall message was lost due to a lack of uniformity.

(billions of constant FY2005US$) ( FY2005US$)

1953 1953 ( ) , . , " " , . " ' .

Camp David Peace Accord

Early '90s Revision In the early 1990s, a completely new logo was developed. It combined a modern image of the globe and U.S. flag, with USAID prominently displayed for the first time.This image was viewed as too radical a change, and it was soon rejected. Early '90s Revision In the early 1990s, a completely new logo was developed. It combined a modern image of the globe and U.S. flag, with USAID prominently displayed for the first time.This image was viewed as too radical a change, and it was soon rejected. Mid '90s Revision The Agency returned to the shield in the mid-1990s as the primary symbol of U.S. foreign assistance, but moved the stars and stripes to the lower third of the design and added USAID to the top. Color also was removed from the handclasp to ensure no specific race was identified. Mid '90s Revision The Agency returned to the shield in the mid-1990s as the primary symbol of U.S. foreign assistance, but moved the stars and stripes to the lower third of the design and added USAID to the top. Color also was removed from the handclasp to ensure no specific race was identified.

/ Logo

/ Brandmark

1953 Revision In 1953, Eleanor Gault, an employee in the Marking and Labeling Office of the Mutual Security Agencya USAID predecessorrevised the emblem. During her research, Gault discovered that clasped hands have been recognized as a sign of unity, goodwill, and cooperation for centuries. She concluded that clasped hands,could serve to identify the aid as part of the mutual effort with mutual benefits shared by our country and friends around the world.

70

'' Soviet 'containment' strategy released

. Peoples Republic of China established

2001 Revision In 2001, the Agency seal with,United States Agency for International Development, in a circle around the shield was adapted as the official marking to ensure people understood the assistance provided was from the United States Government. 2001 Revision In 2001, the Agency seal with,United States Agency for International Development, in a circle around the shield was adapted as the official marking to ensure people understood the assistance provided was from the United States Government.

60

50

40
( ) Korean War Peace Corps created

Cuban missile crisis Prague Spring

Camp David Peace Accord

Mid-East supplimental military aid peak

30

Invasion of Grenada Cold War ends Gulf War

2001 - Afghanistan War 2001-Present Wye River Peace Aid Colombia Counternarctics

20

Marshall Plan launched

Vietnam War Fall of Saigon Panama Canal Treaties Deficit reduction measure enacted

Foreign Aid for Iraq Reconstruction

10

9.11 September 11 terrorist attacks

- Iraq War 2003-Present

00 46 50 55 60 65 70 75 80 85 90 95 00 05 10

(/ 12 year)

Unnamed Design Team US Aid Visual Identity Mural 2011 500 x 200 cm US Aid Visual Identity charts the evolving visual representation of the United States Agency for International Development. Through a combination of timelines and excerpts from US Aids own Graphic Standards Manual, this exhibit attempts to connect the United Statess military and humanitarian campaigns to the Agencys ongoing effort to better represent its intentions.

Evert Ypma Evert Ypma & Associates Continental Currency Design Timeline (wallpaper, light boxes) Continental Currency Design charts the development of the Economic and Monetary Union of the European Union and its common currency, the Euro. In a timeline spanning over 60 years, the design of the worlds first continental currency is laid out, including a collection of examples from the public competition to define the Euros image. The exhibit was made in collaboration with the European Central Bank.

Unnamed Design Team Counterfeit Currency Installation (displays, CH3COCH3, paper, ironing board, scissors, gloves, tissues, pencil, envelopes, measuring cup, book) Counterfeit Currency provides an overview of the material needed to counterfeit American dollars, the worlds most often counterfeited currency. Manipulated correctly these materials have produced passable counterfeits and inspired a number changes to the design of the dollar bill.

Unnamed Design Team Anti-counterfeit Currency Installation (acrylic panels, suitcase, paper, television) Anti-counterfeit Currency illustrates new security features added to the re-designed $100 bill. Though not yet released to the public, this bill is supposedly the worlds most difficult to counterfeit. The exhibit was made in cooperation with the US Treasury Department.

Unnamed Design Team Stock Market Visualizations Installation (computer, monitors, controller, speakers, keyboard, desk, chair, panel, trash, water cooler) Stock Market Visualizations simulates the environment in which stock traders monitor and respond to fluctuations in the market. Four screens display various commercially available products for the visual processing of trading information.

Designing the uro

Cyprus Slovenia Estonia Belgium Malta Luxembourg Spain Ireland France Italy

Economic and Monetary Union of the European Union

eu: euro south korea: won us dollar japan: yen brazil: real canada: dollar israel: shekel
uk: pound

australia: dollar

mexico: peso

russia: ruble

india: rupee

Euro sign compared with other currency signs

ion lat pu Po ld or W

Gro ss D om est ic Pr od uc tW
ld or

paletino

eureka sans

prestige

officina

slala sans

rockwell

ld or W

The European Central Bank (ECB) in Frankfurt, Germany is the institution of the European Union (EU) which administers the monetary policy of the 17 EU Eurozone member states. . 17 .

calisto

times

american typwriter

handwriting dakota

ocr a

pixelfont

Euro sign in various letter fonts

Slovakia

Netherlands

Portugal

GDP EU

Austria

Finland

Germany

Greece

EU
ozon e ur

one D Eu P G v

roz

17 member states of the Eurozone and their f lag (2011). 17 (2011)

European Union (EU) and Eurozone (2011) (EU) (2011) EU member states and part of the Eurozone (17) (17) EU members states without Euro (10) (10) Candidate member states EU (Kosovo and Montrenegro) ( )

Emblem and f lag of the European Union and the European Council, and also used to represent the Euro or Eurozone member states. The blue represents the West, the number of stars represents completeness while their position in a circle represents unity. The stars do not vary according to the members of either organization as they are intended to represent all the peoples of Europe, even those outside European integration. The emblem is designed by Arsne Heitz and Paul Lvy in 1955. . . , , . . . 1955 .

Population of the Eurozone, the EU, and world. The world has 6.8 billion inhabitants. 502 million people of them live in the European Union (EU), and 332 million of them are living in the Eurozone. , , . 68 . 52 , 3320 . (Eurostat/UN, 2011, /, 2011)

Gross Domestic Product (GDP) World: 62.9 trillion Dollar US$ European Union: 16.2 trillion Dollar US$ Eurozone: 12.2 trillion US$ (GDP) : 62.9 : 16.2 : 12.2 (IMF, World Bank, 2010, IMF, , 2010)

Inspiration for the symbol itself came from the Greek epsilon ( ) a reference to the cradle of European civilization and the first letter of the word Europe, crossed by two parallel lines to certify the stability of the euro. (() . . .

Euro coins 2./ 1. / 0.50 / 0.20 / 0.10 / 0.5 / 0.02 / 0.01 (Euro cent) Each Euro coin has a common side representing the Eurozone. 2./ 1. / 0.50 / 0.20 / 0.10 / 0.5 / 0.02 / 0.01 ( ) .

Selection of Euro coins. The backside of the Euro coins are used as national side on which each Eurozone member state is represented through country specific figurative symbols. , . 1. Current Euro banknote design Designer: Robert Kalina, Austria : ,

European Coal and Steel Community

1939-1945
The Second World War devastates Europe. 50 million are killed. 2 . 5 .

1947
US Secretary of State George C. Marshall announces a multibillion dollar plan for European economic recovery. As a condition for receiving Marshall Plan aid, European governments are required to collaborate on a framework to implement the program. C . .

1949
To fulfill the Marshall Plan condition that European countries collaborate on the fair distribution of aid, eighteen European countries form the Organization of European Economic Cooperation. , 18 .

1950
French Foreign Minister Robert Schuman announces plans for the European Coal and Steel Community (ECSC), a six-nation organization based on the principle of neutralizing conf lict by sharing resources. (ECSC) . 6 .

1951
The ECSC is formally established in the Treaty of Paris. Its members include Belgium, Netherlands, Luxembourg, West Germany, France, and Italy. . , , , , , .

1958
The Treaty of Rome marks several milestones in European integration, establishing the European Economic Community (EEC), as well as the European Atomic Energy Community (EAEC). The f lag of the ECSC is unveiled at World Expo in Brussels. The design features two stripes - blue for steel and black, coal - as well as the six stars representing the six member states. The stars increase with the addition of members until 1986 when they are fixed at twelve. When the ECSC treaty expires in 2002 the f lag is replaced by the current EU f lag. . (EEC) (EAEC) . . , . 6 . 1986 12 . 2002 (EU) .

1965
The ECSC, EAEC, and EEC are consolidated into a single political framework for the European Community (EC). (ECSC), (EAEC), (EEC) (EC) .

1970
Luxembourg's Prime Minister Pierre Werner chairs a committee of European financial experts. The committee presents a threestage plan to achieve a European Monetary Union (EMU) by 1980. . 1980 3 .

1972
As part of the Werner committee plan, the six members of the ECSC establish a European currency management system by which they agree to limit the margin of f luctuation between their currencies. 6 . .

1973
The UK, Ireland, and Denmark join the European Community. , , .

1977
Roy Jenkins, the first British Chairman of the European Commission, re-introduces the idea of a European Monetary System, including the establishment of a virtual currency: the European Currency Unit (ECU). (ECU) .

1979
The European Council establishes the European Monetary System, based on the ECU. EEC governments set up the Exchange Rate Mechanism (ERM) to reduce volatility between European currencies. The UK stays out of the new system. (ECU) . (EEC) (ERM) . .

1981
Greece joins the European Community. .

1985
The European Community adopts a symbol: it is a circle of gold stars, symbolizing unity, against a blue background. As part of the "Schengen Accord," the member states agree to co-operate to make cross-border travel easier. ; . ' ' .

1986
Spain and Portugal join the European Community. .

1991
Under the Maastricht Treaty, the European Community (EC) becomes the European Union (EU). Member states agree on extended qualified majority voting, strengthening the role of the Parliament by giving it the right of co-decision and convergence criteria for the Euro. Under Maastricht, all EC members are committed to join the European Monetary Union (EMU). , (EC) (EU) . . . , (EMU) .

1995
The European Currency Unit (ECU) becomes the Euro. Other suggested names are rejected for various reasons, particularly national connotations. These include the Ducat, Ecu, Florin, Franken, or using the euro as a prefix to existing currency names Euromark, for example. A symbol for the new currency is selected through an international competition. The winning entry is designed by Belgian Alain Billiet. although the German metal engineer, Arthur Eisenmenger claims to have designed the symbol twenty years earlier. According to the European Commission, "Inspiration for the symbol itself came from the Greek epsilon ( ) a reference to the cradle of European civilization and the first letter of the word Europe, crossed by two parallel lines to certify the stability of the euro." Austria, Finland, and Sweden join the European Union. (ECU) () . . , ECU, , , '' (: ). . "" () . 2 . 20 . , .

1996
The European Monetary Institute, the forerunner of the ECB, launches a design competition in February 1996. It attracts 44 design proposals. A jury of fourteen independent experts in marketing, advertising, design and art history appraise the designs and draw up two shortlists. The Council of the European Monetary Institute selects the winning design series in December 1996 on the basis of the jurys findings and the results of a public survey. The winning series is the work of Robert Kalina, a banknote designer from the Oesterreichische Nationalbank in Vienna. 1996 2 44 . , , , 14 2 . . .

1998

The Euro is launch currency in the in press. The Europe replaces the Europ Bureau; it is head

Frankfurt, German

,
|

Unnamed Design Team Foxconn Industrial & Social Engineering Installation (video, posters, model) Foxconn Industrial & Social Engineering engages the work of Foxconn, a Taiwanese company that produces products for Apple, Sony, Nintendo, and Dell, among others. A model of Foxconns signature product the Apple iPhone 4, dismantled and labelled according to the price of each part, is juxtaposed with a documentary about worker conditions in Foxconns Longhua plant, produced by the Hong Kong-based labor organization Students & Scholars Against Corporate Misbehavior (SACOM).

19

20

15

12 13

16 10 9

5 4

6 17

11 3 18

7 14

Evert Ypma Evert Ypma & Associates Korean & European Place Brand Maps Light boxes (wood, fluorescent lighting, plexiglass) Korean & European City Logos illustrates the efforts of cities across Korea and Europe to establish a visual identity for themselves. The work is based on a study conducted by Dutch designer Evert Ypma on the notion of city branding in Europe. The designers have updated their work for the 2011 Gwangju Design Biennale by creating a Korean equivalent, a map that positions the city logos of over 150 South Korean municipalities on a single canvas.

Theo Deutinger TD Architects Alpine Village Image Design Installation (wood, model, video, wallpaper, MDF) Alpine Village Image Design is a creation by Austrian architect Theo Deutinger inspired by the influence of tourism on the look and function of villages in the Austrian alps. In a pavilion divided into six subdivisions, Deutinger represents the ambiguous line between Alpine village myth and reality.

Unnamed Unnamed Design Team Gwangju City Souvenirs Installation (glass, steel, porcelain, plastic) Gwangju City Souvenirs is a collection of objects produced to represent Gwangju to locals and visitors. Collected in a display case and organized non-hierarchically, the souvenirs reveal the citys incomplete public image.

Eric Adjetey Anang Kane Kwei Carpentry Workshop Ghana Coffin Workshop Workshop (wood, paint, tools, tables, safety equipment, barricades) 460 x 441 x 200 cm Ghana Coffin Workshop is a combination of industrial design, painting, and live performance, created within the Biennale gallery by renowned coffin designer Eric Adjetey Anang. During his week-long workshop, Anang created an original coffin design based on Korean cultural motifs.

Comparison of Faces-outlined.pdf 1 2011-7-31 19:55:43

Unnamed Design Team Computer-generated Composite Faces Light boxes and projection (steel, plexiglass, fluorescent felt, projector, lap top computer, camera) Computer-generated Composite Faces features material from Attractive Composite Faces of Different Races, a project by Dr. Seung Chul Rhee, orginally published in the journal Aesthetic Plastic Surgery. A sequence of light boxes display the results of Dr. Rhees work, while a screen at the center projects a composite face made up of daily portraits taken of Gwangju Biennale visitors.

CM

MY

CY

CMY

Unnamed Design Team Cosmetic Transformation Tutorial Installation (wood, steel, light bulbs, rug, television, photographs, cosmetics) Cosmetic Transformation Tutorial focusses on a make-up tutorial created by Jungyeon Sung. Embedded in a make-up table, a screen plays the step by step process through which Sung designs her face.

E-TOMB_1.pdf 1 2011-8-26 12:19:32

lifegem-2.pdf 1 2011-8-26 11:49:34

Ecological burial-1.pdf 1 2011-8-26 11:39:58

CM

MY

CY

CMY

lifegem-1.pdf 1 2011-8-26 12:13:34

CM

MY

CY

CMY

angel aire_text outlined_use this.pdf 1 2011-8-27 7:15:34

CM

MY

CY

CMY

CM

MY

CY

CMY

CM

MY

CY

CMY

E-TOMB_2.pdf 1 2011-8-26 11:45:07

Ecological burial-2.pdf 1 2011-8-26 11:47:10

THE ECOLOGICAL BURIAL PROCESS

1. The corpse is frozen down to -18 C.

2. The coffin with the deceased is lowered into liquid nitrogen. The body becomes very firm and brittle.

CM

MY
C

CY

CMY
Y

K
CM

MY

CY

CMY

3. The coffin and the body are exposed to a light vibration, disintegrating into dust.

4. Mercury and other metals are separated using and induced magnetic field.

E-TOMB E-TOMB is a conceptual tomb for the information age. Its revolutionary aspect is that it can save the network information of the person passed away, such as blog, facebook and so on, but only has the traditional function. E-TOMB is good destination of peoples network life voyage, which is also a new way for relatives and friends in remembrance of the one passed away. They can visit the blog or facebook etc. of the decedent by using mobile phones. E-TOMB has been designed for people in the information age to provide a more emotional form of tomb.

5. 25 30 kg of the powder now remains. This is put into a coffin made from maize starch of potato starch.

6. The starch coffin is buried shallowly and will turn into compost in 6 12 months time. A tree can be planted on the grave. It will then absorb the nutrients given off.

Unnamed Design Team Afterlife Design Installation (posters, video, monitors, paper, animation) Afterlife Design presents promotional material from commercial services for disposing of dead loved ones. These services are drawn from a rapidly developing design field that incorporates superstition and science in order to modernize the memorial ritual.

Emotiv Brain-Computer Interface Interactive Installation (laptop computers, headset, MDF, posters, video) Brain-Computer Interface features the work of Emotiv, a technology company that is exploring thought-based interactions between humans and machines. Its signature product, the Emotiv EPOC, and its related software are freely available for public play.

Anders Johansson Circulation Design: Mecca & London Installation (posters, video, animation, photographs) Circulation Design: Mecca & London features the work of Anders Johansson, an urban researcher and former consultant to the Kingdom of Saudi Arabia. Johanssons work centers on mapping human flows - of pilgrims in Mecca and commuters in London - and providing proposals for improving circulation. decreasing congestion, and improving safety.

Graffiti Research Lab Free Art and Technology Lab Eye Tracking Software & Interface Interactive Installation (laptop computers, Eyewriter, MDF, posters, video, projection) Eye Tracking Software & Interface features the latest iteration of the EyeWriter, low-cost eyetracking apparatus & custom software that allows artists with paralysis resulting from Amyotrophic lateral sclerosis (ALS) to create new work on the computer. Visitors are encouraged to use the EyeWriter to create temporary exhibitions of their own.

Unnamed Design Team Veils & Body Coverings Installation (bust and mannequins, scarves, veils, posters) Veils & Body Coverings presents examples of womens garments from throughout the Muslim world. An adjacent information wall provides explanations of where the garments are worn as well as where they are outlawed.

Unnamed Unnamed Design Team Therapeutic Mirror Box Installation (cardboard, wood, mirror, video, posters) Therapeutic Mirror Box features the work of Vilayanur Ramachandran, a neuroscientist who developed the Mirror Box as a low cost method for treating phantom limb pain, a condition suffered by amputees under which the brain experiences painful cramped sensations emanating from the amputated limb. According to the design, the patient inserts her hand into one of the boxs two holes, and her phantom into the other. When viewed from an angle, the brain is tricked into seeing two complete hands, often relieving the neurological condition which produces phantom pain.

Bhagwan Mahaveer Viklang Sahayata Samiti Low Cost Prosthetic Limbs Installation (table, steel, rubber, plastic, video, posters, prosthetic components) Low Cost Prosthetic Limbs showcases the Jaipur Foot and Jaipur Knee, two low cost prosthetic devices developed by Bhagwan Mahaveer Viklang Sahayata Samiti, an Indian non-governmental, voluntary society for helping the handicapped.

Tenga Male Please Item Installation (MDF, glass, posters, video, TENGA products and component parts) Simulated Erogenous Body Parts features the work of TENGA, an industrial design company that has developed a range of highly sophisticated sex toys. The companys signature product, the OnaCup, applies the latest in material technology to simulate the sensation of a vagina while maintaining a distinctly non-sexual outward appearance.

Chris Rainier Tattoos & Body Markings Photographs (glass, wood, steel, paper) Tattoos & Body Markings features the work of documentary photographer Chris Rainer. Rainer has travelled the world documenting forms of body modification and ornamentation. His work identifies the body as a kind of universal canvas and communication platform.

Unnamed Design Team Nano Tattoo Proposal Paper Installation (MDF, paper) Nano Tattoo Proposal Paper presents Dissolvable Films of Silk Fibroin for Ultrathin, Conformal BioIntegrated Electronics, an academic paper by an international collective of scientists which explores the possibility of integrating electronics into the skin to create, among other uses, new forms of tattoos.

Unnamed Design Team Execution Design Installation (posters, glass, wood, steel, plastic, fabric, military and medical equipment) Execution Design illustrates the techniques used in the six forms of execution currently applied by state governments. The rigorous and generally inflexible process of capital punishment is presented through step-by-step instructions, supplemented by examples of the implements used.

Howard Schatz and Beverly Ornstein Shatz/Ornstein Studio Athletic Body Design Mural (wallpaper, vinyl) Athletic Body Design is based on Athletes Standing a photography project by Howard Schatz and Beverly Ornstein. Athletes of various sizes, shapes, ages, and races are presented on a continuous mural of over 30 meters. The photographs are supplemented with information about the diet and training regimens of selected athletes as a way of emphasizing the careful design of the athletic physique.

Unnamed Design Team Animal Shooting Targets Installation (MDF, steel, wood, paper, video) Animal Shooting Targets presents targets used at Norwegian shooting ranges in their true to life scale. The targets are illustrated with varying levels of realism and detail; some include mythical elements designed especially for hunting.

Unnamed Design Team Televised Sportscast Design Video Televised Sportscast Design is based on a live broadcast by Korean television station SBS. This video work captures the improvisational, real time design of live sportscasting by juxtaposing a soccer match broadcast with footage of the directorial process taking place in a van outside the stadium.

Unnamed Design Team High Performance Prosthetic Limb Installation (video, projection, MDF, fiberglass, sound) High Performance Prosthetic Limb features ssurs Flexfoot Cheetah, a custom-built, high performance carbon fiber foot designed primarily for sporting activities. An example of the device is presented together with diagrammatic explanations of its design and footage of the device in use by world champion sprinter Oscar Pistorius.

Unnamed Design Team Professional Fighting Cosmetic Surgery Installation (video, MDF, busts) Professional Fighting Cosmetic Surgery features the work of Dr. Frank Stile, and American plastic surgeon who has develop a number of procedures to improve the performance of competitive fighters. Against a backdrop of surgery and match footage, busts display the areas identified by Dr Stile as particularly vulnerable to injury and bloodletting.

Jiang Jun Urban China Basketball-Bucket Installation (photograph, wallpaper, basketball, steel, MDF) Basketball-Bucket is a re-creation of an informal design discovered in the Chinese countryside by Urban China magazine. Through a minor adjustment of perspective, a malfunctioning punctured basketball is transformed into a highly effective and nearly spill-proof pail.

Design That Matters Low Cost Incubator Installation (NeoNurture prototype, acrylic, steel, glass) Low Cost Incubator presents an annotated example of NeoNurture, a baby incubator made from automobile parts. The NeoNurture repurposes discarded car equipment to control incubator systems like heat and airflow - systems that frequently break on the more technologically advanced units when operated in the developing world. Its components are annotated to create a three dimensional diagram of the design.

Jock Brandis Full Belly Project Low Cost Nut Sheller Installation (sheller, peanuts, video, projection, cement) Low Cost Nut Sheller features the work of Jock Brandis and the Full Belly Project, a non-profit organization dedicated to transforming life in rural communities by training local people to manufacture appropriate technologies. The device is designed for maximum simplicity of operation and production; its use radically reduces the amount to time needed to shell nuts, creating new possibilities for previously occupied shellers.

Unnamed Design Team Computer Virus Design Installation (animation, projection, posters, newsprint) Computer Virus Design presents excerpts of the code behind Stuxnet, a highly sophisticated computer worm that was used in 2010 and 2011 to sabotage equipment used in Iranian nuclear power stations. The author and precise purpose of this code remain unknown; to emphasize this mysterious dimension of Stuxnet, a number of speculative news features are exhibited together with a project of the code.

RNL Bio Commercial Pet Cloning Advertisement (television) Commercial Pet Cloning displays an advertisement by RNL Bio, a Seoulbased stem cell bank and the worlds leading service for cloning pets.

Martin Oeggerli Micronaut Colorized Microscopy Installation (glass, steel, table pc, book, wood) Colorized Microscopy features the work of Martin Oeggerli, a Swiss microscopic photographer and colorization specialist. Oeggerli uses a combination of scientific rigor and individual aesthetic to reveal designs hidden from the naked eye.

E5

E4

E3

Golden Rice Project Biofortified Rice Installation (MDF, plastic, rice, panels) Biofortified Rice features the work of the Golden Rice Project, an initiative spearheaded by Professors Ingo Potrykus and Peter Beyer that works to alleviate malnutrition through the development and distribution of a genetically modified strain of rice. Golden rice is the first purposefully designed biofortified food and has been at the front lines of the global debate over genetic engineering.

Unnamed Design Team Wildlife DNA Barcode Installation (animation, wallpaper, television) Wildlife DNA Barcode features examples from the International Barcode of Life, a biodiversity genomics initiative that involves hundreds of scientists and technicians from countries in every region of the world in a campaign that is using DNA barcode technology to create a reference library for all multi-cellular life. To emphasize the far-reaching scope of the project, IBOLs twenty-first century method of annotating plant and animal life is presented on a background of engravings from Joris Hoefnagels 1592 work Archetypa Studiaque Patris.

Annie Ling New York Tenement Housing Photographs (MDF, steel, acrylic) New York Tenement Housing documents the living conditions in 81 Orchard, a low-cost, high density tenement in New York City, which is home to an informal community of Chinese immigrants. Images of life at 81 Orchard are complimented with quotes and observations about the experience of living there, as told to the photographer Annie Ling.

Unnamed Design Team Hong Kongese Cage Home Installation (panels, steel, television, clothing, linen, mattress, kettle, video) Hong Kongese Cage Home documents the living conditions created by Hong Kongs limited land area and high cost of living. An example of a cage home, a steel bunk bed frame enclosed by steel mesh, is presented together photographic documentation of cage home communities shot by Brian Cassey.

Unnamed Design Team High Cost Emergency Shelter Installation (video, MDF, wallpaper, wood) High Cost Emergency Shelter is a work based on advertisements for Vivos, an American developer of underground shelter networks. Vivoss commercial material is presented in a narrow space meant to emphasize the advertisements atmosphere of anxiety and limited options.

Urban China Magazine Chinese Hybrid Mansions Installation (panels, MDF, cardboard) Chinese Hybrid Mansions illustrates three examples of houses designed and built by newly affluent Chinese farmers. The designs combine architectural motifs from various cultures and time periods, producing a highly postmodern architecture that serves as an emblem for the increasing quality of life of Chinas peasants.

Daniele Pario Perra Low Cost Home Furnishings Installation (wallpaper, MDF, steel, wood) Low Cost Home Furnishings features the work of Daniele Pario Perra, an artist and documentarian of European low cost design. The selected photos feature designs inspired by domestic life, usually based on reimagining common objects.

Unnamed Design Team American Residential Developments Floor stickers American Residential Developments is a collection of floor stickers based on satellite photos of incomplete residential complexes in undeveloped sections of the US state of Florida. The photos are combined with information on the states real estate bubble and resulting bankruptcies.

Unnamed Design Team Climate Engineering Strategies Model (wood, acrylic, paint, plastic, steel) Climate Engineering Strategies is a three dimensional diagram that provides an overview of geo-engineering, a radical design field that seeks to deliberately manipulate the Earths climate to counteract the effects of global warming.

Reineke Otten Gwangju Streetology Installation (paper, wood, glass, plastic, fabric) Gwangju Streetology features the work of Reineke Otten, a photographer and classifier of global street life. This exhibit was made especially for the 2011 Gwangju Design Biennale and features snapshots from Gwangju, rigorously organized according to object typologies defined by Otten and complimented with artifacts collected from the city.

Unnamed Design Team Trans-continental Renewable Energy Grid Media display (acrylic, LED, steel, paint) Transcontinental Energy Grid depicts the climate research and visionary renewable energy production strategies of The DESERTEC Foundation, an international network of politicians, academics and economists. The work - a 2-meter x 1-meter map printed on acrylic panels embedded with LED lights - showcases DESERTECs most ambitious design - a transcontinental renewable energy grid that will link Africa and Europe, taking advantage of the disparate renewable energy resources in those regions, including solar, wind, biomass, and geothermal.

Shimizu Corporation Synthetic Mobile City Installation (model, panels, video) Synthetic Mobile City is an exhibition of Green Float, a visionary design for a floating city currently being developed by the Shimizu Corporation. Through video, image, and object the exhibit highlights a project that is equal parts pragmatic and utopian.

Theo Deutinger TD Architects Satellites & Space Junk Animation (video, postcards) Satellites & Space Junk is an animated image of the man-made bodies orbiting earth, based on the research of TD Architects. The functioning and non-functioning satellites and various other forms of debris are quantified and grouped according to their countries of origin. The effort reveals the extent to which humans quest to explore and exploit space has lead to an unplanned re-design of our atmosphere.

008_Cornucopia.indd 1

2011-8-2 16:19:23

1915_Butterfly.indd 1

2011-8-1 14:04:23

Unnamed Design Team Earth Projection Design Digital scans (glass, steel, acrylic) Earth Projection Design presents a sequence of snapshots of earth as we have imagined it through the ages. Over the course to ten, chronologically ordered panels, the political, racial, and religious prejudices that once motivated map makers gradually recede, replaced by a rigorous commitment to ever greater accuracy and accessibility.

Press Coverage Unnamed team credits Ai Weiwei GDB interview Brendan McGetrick GDB essay Unnamed Exhibits Exhibitor bios >>>

Unnamed Design Team The Unnamed Design Team is an informal collective of curators, architects, artists, and designers working under the direction of Ai Weiwei and Brendan McGetrick. Felipe Ridao Felipe Ridao manages the open and mobile studio USTED from which he executes many different activities related to art, graphic design, architecture, communication and spectacle. Barrak Alzaid, Fatima Al Qadiri, and Aziz Alqatami Barrak Alzaid is Artistic Director of ArteEast and a queer performance artist and scholar. His most recent performance work includes Seera Kartooniya [Bushwick Open Studios], and his article, Fatwas and Fags: Violence and the Discursive Production of Abject Bodies is available in The Columbia Journal of Gender and Law. He is a graduate of the Performance Studies Masters Program at New York University. Fatima Al Qadiri is an artist and musician based in New York. She has performed and exhibited at the Tate Modern (part of K48 Kontinuum), MoMA P.S.1. and Art Dubai. Al Qadiri is a contributing editor at DIS Magazine and contributor to Bidoun magazine. She has produced music as a solo act under her name, as Ayshay and in the duo, CHLDRN (with Shayne Oliver). Stephen Lavelle Stephen Lavelle was born in 1985 in Ireland, studied Mathematics in Dublin. Recently moved to Cambridge, UK to live with some other artists. Has been making freeware games for three years now. Wished his works were more caring, but found that people welcome even the most bumbling gestures of solidarity. Evert Ypma Evert Ypma is a design researcher, design strategist, and lecturer. From 2005-2010 he lead CAS Corporate Design Multiplicity & Visual Identities, an international postgraduate study program and research initiative on collective identities, corporate design and visual representation. This was based at the Institute for Design Research of the Zurich University of the Arts. Further he is educator at the Basel School of Art and Design MA program and regular guest lecturer at international universities, expert meetings and business seminars. Trevor Paglen Trevor Paglen is an artist, writer, and experimental geographer based in Oakland. He holds a BA from UC Berkeley, an MFA from the School of the Art Institute of Chicago, and a PhD in Geography from UC Berkeley. His practice deliberately blurs the lines between social science, contemporary art, and a host of even more obscure disciplines to construct unfamiliar, yet meticulously researched ways to interpret the world around us.

SACOM Students and Scholars Against Corporate Misbehavior (SACOM) is a new nonprofit organization founded in Hong Kong in June 2005. SACOM originated from a students movement devoted to improving the labor conditions of cleaning workers and security guards under the outsourcing policy. The movement attained relative success and created an opportunity for students to engage in local and global labor issues. SACOM aims at bringing concerned students, scholars, labor activists, and consumers together to monitor corporate behavior and to advocate for workers rights. Eric Adjetey Anang Eric Adjetey Anang is a member of the Kane Kwei carpentry workshop and the grandson of its founder Kane Kwei. His work has been featured in publications and exhibitions around the world. Celestis, Inc. Celestis helps families honor the memory of loved ones through unique, post-cremation memorial spaceflights. Celestis, Inc. is an affiliate company of Space Services, Inc., a Houston, Texas-based aerospace company and a leader in public participation spaceflight. Promessa Organic AB Promessa Organic AB is developing and offering a new method of laying the dead to rest. An environmentally friendly form of burial that takes full consideration of the biological realities to which a corpse is subjected. Entrustet Entrustets mission is to allow people to quickly, easily and securely prepare last wishes for their digital assets. Entrustet was founded in November 2008 to address the need to integrate online assets such as email, banking and investment accounts, photos and videos, and online memberships into legally endorsed estate plans. Memorials.com Memorials.com is Your Premier Online Source for all your Funeral and Memorial needs! We offer one of the largest selections available for memorials, urns, headstones, grave markers, cremation urns, caskets, cremation jewelry, flag cases, memorial rocks, keepsakes, statues,cremation art as well as pet memorials, pet urns, pet cremation jewelry, pet keepsakes, pet grave markers and pet caskets and many other memorial products for humans or pets. Angel Aire Angel Aire is a company dedicated to the successful and reverent dispersal of a loved ones ashes. Suspended Animation Suspended Animation is a for-profit corporation with the goal of providing the best possible standby, stabilization, and vitrification procedures for members of cryonics organizations.

LifeGem LifeGem was formed in 2001 after completing over three years of intense research to create the most unique memorial product ever invented, the LifeGem diamond. The patented LifeGem is a certified, highquality diamond created from the carbon of a loved one as a memorial to their unique life. With the LifeGem, we provide families with a more individualized and personalized approach to memorializing their loved ones. Theo Deutinger Theo Deutinger is an architect and the head and founder of Rotterdam-based office TD. His work has been published in magazines including Mark, Wired, and Vrij Nederland and has been exhibited at Archilab 2008, Work Now Z33, and the Ostrale in Dresden. Deutinger is engaged as a teacher and lecturer at academies and universities across Western Europe. Emotiv Emotiv is a neuroengineering company that has brought to market a breakthrough interface technology for digital media taking inputs directly from the brain. This technology utterly transforms the way we interact with computers. Emotivs vision is to revolutionize human-computer input in the same way the graphic user interface did 20 years ago. Free Art and Technology Lab The Free Art and Technology Lab is an organization dedicated to enriching the public domain through the research and development of creative technologies and media. The entire FAT network of artists, engineers, scientists, lawyers, musicians and Bornas are committed to supporting open values and the public domain through the use of emerging open licenses, support for open entrepreneurship and the admonishment of secrecy, copyright monopolies and patents. Tenga Tenga Co., Ltd. is a producer to masturbation tools based in Tokyo, Japan. Founded by former car mechanic Koichi Matsumoto, Tengas Onacup (Onanism cup) is designed to bring you never-beforeexperienced sensual sensations. It has sold more than 2 million units and is the most popular sex toy in Japan. Anders Johannson Dr. Anders Johannson is Senior Research Associate at the Centre for Advanced Spatial Analysis, University College London as well as CTO of Crowd Vision, Ltd. BMVSS Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) a formally registered society in India. Established in Jaipur in 1975, it is a non-governmental, non-religious, non-sectarian, non-regional, non-political society, for helping the physically challenged, particularly the financially weak among them.

Chris Rainier Chris Rainier is considered one of the leading documentary photographers working today. His mysterious images of sacred places and indigenous peoples of the planet have been seen in the leading publications of the day including: Time, Life, National Geographic publications, Outside, Conde Nast Traveler, The New York Times, Smithsonian, Mens Journal, Islands, The New Yorker, German and French Geo, and the publications of the International Red Cross, The United Nations, and Amnesty International. V.S. Ramachandran V.S. Ramachandran is Director of the Center for Brain and Cognition and Distinguished Professor with the Psychology Department and Neurosciences Program at the University of California, San Diego, and Adjunct Professor of Biology at the Salk Institute. Ramachandran initially trained as a doctor and subsequently obtained a Ph.D. from Trinity College at the University of Cambridge. Ramachandrans early work was on visual perception but he is best known for his experiments in behavioral neurology which, despite their apparent simplicity, have had a profound impact on the way we think about the brain. The Golden Rice Project The Golden Rice Project was the result of an initiative by the Rockefeller Foundation, and is based on a widely recognized need for a sustainable biofortification approach to contribute to alleviating the scourge of micronutrient deficiencies worldwide. It was this initiative that brought together Profs Ingo Potrykus and Peter Beyer, who in an exemplary collaboration created Golden Rice to help mitigate the problem of vitamin A deficiency in the world. International Barcode of Life The International Barcode of Life (iBOL) project is the largest biodiversity genomics initiative ever undertaken. It involves hundreds of scientists and technicians from countries in every region of the world in a campaign that is using DNA barcode technology to create a reference library for all multi-cellular life. Within the next five years, iBOL collaborators will gather DNA barcodes from five million specimens representing 500,000 species. Martin Oeggerli Martin Oeggerli is an internationally recognized Swiss photographer specialized on scientific microscopy and fine art. His work is based on his scientific expertise and personally-executed high-tech microscopy and post processing. His images are regularly published by the greatest names in science and photography, such as BBC, CELL, Nature, VOGUE, and National Geographic.

RNL Bio RNL Bio is a premier biotechnology company focused on the research and development of adult derived stem cell therapies. RNL has conducted two Phase II clinical trials for Buergers Disease as well as Osteoarthritis and one phase I trial for spinal cord injury. RNL is a publically traded company listed in the Korean Stock Exchange (Code 003190) and is expanding its operations throughout the world. Design that Matters Design that Matters (DtM) is a 501c3 nonprofit based in Massachusetts, USA that creates new products that allow social enterprises in developing countries to offer improved services and scale more quickly. DtM has built a collaborative design process through which hundreds of volunteers in academia and industry donate their skills and expertise to the creation of breakthrough products for communities in need. Full Belly Project Full Belly Project is a non-profit organization dedicated to empowering people in rural communities by training local people to manufacture appropriate technologies. Full Belly Projects machinery is intended to increase incomes by adding value to local crops. In the developing world women and children are the primary beneficiaries of its technology. Jiang Jun Jiang Jun is an architect, designer and critic whose main focus is on urban development and experimental design research. In 2003 he founded Underline Office in Guangzhou, and is editor-in-chief of the Urban China Magazine. Jiang Jun teaches at the University for Visual Arts in Guangzhou and is translator of works by Tony Godfrey and Rem Koolhaas and is one of Chinas most prominent urban theorists. He organized exhibitions in the NAI, Rotterdam, and the Whitney Museum, New York, among others. Shatz/Ornstein Studio The photographs of Howard Schatz are exhibited in museums and photography galleries internationally and are included in innumerable private collections. He has received international acclaim for his work. Frank L. Stile Dr. Frank L. Stile is a Plastic Surgeon, certified by The American Board of Plastic Surgery. ssur ssur is a company specialized in developing, manufacturing, and selling non-invasive orthopaedics The companys headquarters are in Reykjavk, Iceland. The company also has extensive operations in the Americas, Europe, and Asia, with numerous distributors in other markets. In 2006, Ossur Asia opened its latest outpost in Shanghai, China.

Shimizu Corporation Shimizu Corporation is a leading architectural, engineering and general contracting firm, offering an integrated, comprehensive planning, design and build solutions for a broad range of construction and engineering projects worldwide. It has annual sales of approximately US $14 billion and has been widely recognized as one of the top 5 contractors in Japan and among the top 20 in the world. DESERTEC The DESERTEC Foundation was established in 2009 as a non-profit foundation with the aim of promoting the implementation of the global DESERTEC Concept Clean Power from Deserts all over the world. Founding members of DESERTEC Foundation are the German Association of the Club of Rome, members of an international network of scientists as well as committed private individuals who have already been supporting the DESERTEC idea for a long time. The Vivos Group Vivos, also known as The Vivos Group, is a California-based company founded by Robert Vicino that is building a worldwide network of hardened underground shelters designed to withstand future disasters and life-extinction catastrophes, whether natural or man-made.[1][2] The shelter spaces are sold fractionally, with Co-Owners investing $25,000 to $50,000 per person for an undivided equitable ownership interest in their respective Vivos shelter. Daniele Pario Perra Daniele Pario Perra is a relational artist, researcher and designer engaged in exhibitions, research projects and teaching. His work ranges across different disciplines: art, design, sociology, anthropology, architecture and geopolitics. In 2001 he started the Low-cost Design database, which contains over 7000 photographs of the transformations of objects and public spaces in Europe and around the Mediterranean. A selection of the material was published by Silvana Editoriale as the book Low Cost Design. Urban China Magazine Founded in 2005, Urban China is the only magazine devoted to issues of urbanism published in and about China. In addition to offices in Beijing, Shanghai, and Guangzhou, the magazine has a network of correspondents and collaborators around the world who work to meld elements of photojournalism, geography, architecture, graphic design, anthropology, statistics, and historical research together in an investigation of how cities, particularly rapidly developing cities, function today.

Brian Casey Brian Casey is a photographer currently working for numerous Australian and International media, principally covering news and sport. His work has been recognised with numerous awards both in Australia and Internationally. Brian is a member of the photographers collective fotostrada - an award winning group of talented & experienced photojournalists based in Australia. Annie Ling Born in Taipei, Annie Ling is a Canadian artist and documentary photographer, currently based out of New York City. Drawing from a nomadic upbringing, her work often explores the relationship between permanence and the ephemeral and addresses subject matters of a socio-environmental nature. An explorer at heart, her passion for picture making grows with every discovery of a people, place or situation in need of a voice or in need of celebration. Dove to Rabbit Dove to Rabbit is a digital marketing, interactive media, mobile application, and digital video studio based on Seoul. Reineke Otten Reineke Otten investigates social divisions and urban development in various cities. She is a member of the Dynamic City Foundation and in 2006 she published her photo book China Daily Life. In 2007 Reineke regained and extended her Skin Color project and exposed it during the Biennale of Architecture and Urbanism in Shenzhen. In 2008 she worked with OMA on the project: Dubai Next, Face of 21st Century. Reineke is a teacher at the department of Well Being at the Design Academy Eindhoven. In 2009 she launched the website Urban Daily Life.