Media Plan Final

Media Plan for Rock and Roll Hall of Fame and Musuem
Prepared by Lauren Trump Oct 15th, 2012

Media Buy Overview
Media Vehicle
No. of Insertions
Total Cost
CPM
Television
VH1(Rock and Roll Fantasy Camp)
Travel Channel(Mysteries at the Musuem)
TOTAL/AVG TV
57
60
117
$
$
$
301,340.00 $
95,160.00 $
396,500.00 $
25.74
32.00
28.87
Radio
New York City-WAXQ-FM 104.3
Chicago- WRXQ-FM 100.7
Minneapolis- KQRS-FM 92.5
ALL RADIO TOTALS/AVG
70
40
40
150
$
$
$
$
207,746.00
4,240.00
55,752.00
267,738.00
$
$
$
$
1.31
33.71
1.08
12.03
Magazines
Rolling Stone
Billboard
Circus magazine
TOTAL/AVG MAGAZINES
2
2
6
10
$
$
$
$
345,650.00
18,300.00
39,637.50
403,587.50
$
$
$
$
9.85
50.83
22.02
27.57
Newspapers
Chicago Tribune
The New York Times
Star Tribune
TOTAL/AVG NEWSPAPERS
16
6
6
28
$
$
$
$
531,520.00
157,872.00
66,000.00
755,392.00
$
$
$
$
21.46
4.39
17.08
14.31
8,484.00
4,242.00
1,414.00
2,828.00
707.00
2,828.00
5,656.00
2,828.00
2,828.00
4,242.00
565.60
4,242.00
40,864.60
Internet
Rollingstone.com
Billboard.com
antimusic.com
vh1.com
Allmusic.com
Youtube.com
Facebook.com
Pandora.com
loudwire.com
travel channel.com
artistdirect.com
Historychannel.com
BANNERS TOTAL/AVG
1,200
600
200
400
80
400
800
400
400
600
80
600
5,760
$
$
$
$
$
$
$
$
$
$
$
$
$
Google Search, AdWords
9,700
TOTAL/AVG
305
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
9,314.00 $
1,046.67
$ 1,823,217.50 $
20.69
Media Plan for Rock and Roll Hall of Fame Musuem

Prepared by Lauren Trump Oct. 15th, 2012
Magazine Placements
Magazine Name
Cost Per Ad
Ad Size Ad Position
Rolling Stone
Billboard
Circus magazine
$ 172,825.00 1 page
$ 9,150.00 1 page
$ 6,606.25 1 page
Magazine Totals/Avg
$ 62,860.42
Magazines Considered But Not Used

Blender
$ 84,000.00 1 page
4th Cover
4th Cover
Inside
Inside
Number of
Insertions
Total
Circulation
Campaign Cost
Passalong
estimate
Total
Audience
(000)
CPM
2 $ 345,650.00
2 $ 18,300.00
6 $ 39,637.50
1,462
20
100
12
9
3
17,544 $ 9.85
180 $ 50.83
300 $ 22.02
10 $ 403,587.50
1,582
18,024 $ 27.57
2 $ 168,000.00
744
2,976 $ 28.23
Newspaper Placements
Publication Name
Chicago Tribune
The New York Times
Star Tribune
Newspaper Totals/AVG
Day of
Week
Section
Thursday Arts & Entertainment

Friday
Travel
Sunday Travel
Ad Size
(col in.)
44
22
22
29.33
Cost /
Col. Inch
Cost per Ad
$ 755.00 $ 33,220.00
$ 1,196.00 $ 26,312.00
$ 500.00 $ 11,000.00
$ 817.00 $ 23,510.67
Number of
Insertions
16
6
6
28
Total Cost
$ 531,520.00
$ 157,872.00
$ 66,000.00
$ 755,392.00
Total
Circulation Pass-along
Audience
(000)
estimate
(000)
516
1,000
322
1,838
3
6
2
3.7
1,548
6,000
644
8,192
CPM
$
$
$
$
21.46
4.39
17.08
14.31
Media Plan for Rock and Roll Hall of Fame Musuem

Prepared by Lauren Trump Oct. 15th, 2012
Radio Placements
Program

All Radio Totals/AVG
Format
Classic Rock
Class Rock
Classic Rock
Daypart Rating Rating (%)
AM
AM
AM
3.8
0.2
6.9
3.6
3.80%
0.20%
6.90%
Persons 12+ in Listeners of

Market
Station
15,669,500
7,862,200
2,712,500
Cost per
point
(CPP)
Cost per :60 No. of

Ad
Insertions
Total Cost
CPM
(listeners)
595,441 $
15,724 $
187,163 $
781 $ 2,967.80
530 $ 106.00
202 $ 1,393.80
70 $ 207,746.00 $
40 $
4,240.00 $
40 $ 55,752.00 $
1.31
33.71
1.08
798,328 $
504 $ 1,489.20
150 $ 267,738.00 $
12.03
Television Placements
Program
New York City
Chicago
Minneapolis
Total/AVG
New York City
Chicago
Minneapolis
TV Show 2/AVG
All TV Totals/AVG
Rating Rating (%)
TV HH in
Market
HH Viewing
Program
#/HH
Total
Viewers
(000)
Cost per
Point
(CPP)
Cost per
:30 Ad
No. of
Insertions
Total Cost
2
2
2
1.90%
1.90%
1.90%
7,558,300
3,497,500
1,707,500
143,608
66,453
32,443
80,834
2.5
2.5
2.5
359
166
81
202
$
$
$
$
4,950.00
1,890.00
1,090.00
2,643.33
$
$
$
$
9,900.00
3,780.00
2,180.00
5,286.67
19
19
19
57
$
$
$
$
188,100
71,820
41,420
301,340
1.8
1.8
1.8
1.80%
1.80%
1.80%
7,558,300
3,497,500
1,707,500
136,049
30,735
30,735
65,840
2.5
2.5
2.5
340
77
77
165
$
$
$
$
4,950.00
1,890.00
1,090.00
2,643.33
$
$
$
$
8,910.00
3,402.00
1,962.00
4,758.00
20
20
20
60
$
$
$
$
178,200
68,040
39,240
95,160
117 $
396,500
146,674
367 $ 2,643.33 $ 5,022.33
CPM
(Viewers)
$
$
$
$
27.58
22.75
26.88
25.74
$
$
$
$
26.20
44.28
25.53
32.00
28.87
Internet Placements
Websites
rollingstone.com
Billboard.com
antimusic.com
vh1.com
Allmusic.com
Youtube.com
Facebook.com
Pandora.com
loudwire.com
travel channel.com
artistdirect.com
Historychannel.com
Banners Total/AVG
Cost/1,000
Impressions
$7.07
$7.07
$7.07
$7.07
$7.07
$7.07
$7.07
$7.07
$7.07
$7.07
$7.07
$7.07
Total Impressions
/month (000)
300
150
50
100
20
100
200
100
100
150
20
150
Total Cost/
month
$2,121.00
$1,060.50
$353.50
$707.00
$176.75
$707.00
$1,414.00
$707.00
$707.00
$1,060.50
$141.40
$1,060.50
$10,216.15
No. of Months
4
4
4
4
4
4
4
4
4
4
4
4
Total No. of
Impressions
(000)
1,200
600
200
400
80
400
800
400
400
600
80
600
5,760
Total Cost
$8,484.00
$4,242.00
$1,414.00
$2,828.00
$707.00
$2,828.00
$5,656.00
$2,828.00
$2,828.00
$4,242.00
$565.60
$4,242.00
$40,864.60
No. of unique
visitors /
month (000)
1,180
1,538
150
2,032
828
156,043
159,712
15,098
149
830,834
625,522
3,711
149,733
CPM
$1.80
$0.69
$2.36
$0.35
$0.21
$0.00
$0.01
$0.05
$4.74
$0.00
$0.00
$0.29
$0.87
Prepared by Lauren Trump, Oct. 15, 2012
Google Keyword-based Search Buys

Google Keyword-based ads
Rock and Roll Music
Classic Rock
Rock History
Rock
Rock radio
Rock music
Google Totals/AVG
Cost per Click Total Clicks

(CPC)
per Month
$
0.45
400
$
0.95
500
$
0.34
350
$
3.00
500
$
0.60
1,000
$
0.94
1,200
$
1.05
3,950
Number of
Months
4
4
2
2
2
2
Total Clicks
1,600
2,000
700
1,000
2,000
2,400
9,700
Total Cost
$
$
$
$
$
$
$
720.00
1,900.00
238.00
3,000.00
1,200.00
2,256.00
9,314.00
CPM (CPC)
$ 450.00
$ 950.00
$ 340.00
$ 3,000.00
$ 600.00
$ 940.00
$ 1,046.67
Prepared by Lauren Trump, Oct. 15, 2012
Campaign Schedule
April
May
Week 1 Week 2 Week 3 Week 4 Week 1
June
Week 2 Week 3
Week 4
Week 1
July
Week 2 Week 3 Week 4
Week 1
Week 2 Week 3
Television
Radio
Magazines
Rolling Stone
Billboard
Circus
x
x
x
Newspapers
Chicago Tribune
The New York Times
Star Tribune
x
x
Internet
rollingstone.com
Billboard.com
antimusic.com
vh1.com
Allmusic.com
Youtube.com
Facebook.com
Pandora.com
loudwire.com
travel channel.com
artistdirect.com
Historychannel.com
Week 4
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x

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Media Plan Final

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Media Plan for Rock and Roll Hall of Fame and Musuem

Prepared by Lauren Trump Oct 15th, 2012

Google Search, AdWords

Media Plan for Rock and Roll Hall of Fame Musuem

Magazines Considered But Not Used

Thursday Arts & Entertainment

Media Plan for Rock and Roll Hall of Fame Musuem

New York City-WAXQ-FM 104.3

Daypart Rating Rating (%)

Persons 12+ in Listeners of

Cost per :60 No. of

Rating Rating (%)

367 $ 2,643.33 $ 5,022.33

Google Keyword-based Search Buys

Cost per Click Total Clicks

Week 1 Week 2 Week 3 Week 4 Week 1

Week 2 Week 3 Week 4

Travel Channel(Mysteries at the Musuem)

New York City-WAXQ-FM 104.3

Chicago- WRXQ-FM 100.7

Minneapolis- KQRS-FM 92.5

The New York Times

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