Rebeccah Dowell

I am currently involved in making a music magazine that focuses on Pop. My target audience are females aged 15-19 who are interested in Pop music. I would be very grateful if you could answer the following questions about Pop music and music magazines by selecting/ticking the answers that apply.

The Questions are in Black font The responses/ answers are in Pink font
1. Are you :

Female - aged 15-19 and interested in Pop music? (Circle Yes/No)

All of the respondents answered yes.

What Pop music/artists/bands do you currently listen to?:

The most popular answers here ( Over 50%) were Beyonc, Rihanna and Ed Sheeran.
2. What attracts you to Pop music? The lyrics of the songs The instruments and vocals used The image of the Pop genre The artists/bands Other (specify below)

Over 50% of the respondents answered the Instruments and vocals used. Also 25% of the respondents answered the image of the Pop genre.
3. How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than 1 1-2 2-3 3-4 More than 4

All of respondents said they would pay at least 1-2 25% would pay 2-3 So an affordable 1- 2 targets the audience.

4.

Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5.

NO (If No please go on to answer question 6)

Rebeccah Dowell

All respondents answered No, so hopefully my magazine will change their mind.
5. . 6. Why dont you buy and or read music magazines?(tick the answers that apply) I dont really know much about them They dont interest me They dont seem to be aimed at people like me Theyre too expensive I dont buy/read any magazines Other reasons (please specify) Specify which music magazine(s) you buy and /or read.

What do you like about this magazine?

Over 50% of the respondents said They dont seem to be aimed at me, in my magazine I hope to change this and create a magazine aimed at 1519 year olds. Also a small amount (10%) said they didnt interest them, I hope to change this and make a magazine interesting enough for them.
7. What would encourage you to buy a music magazine? (Please Circle) Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming gigs Cheap price other (please specify)

All of the respondents said Exclusive news and interviews is what would encourage them into buying a music magazine, so this obviously is an important topic to have in the magazine. 25% of respondents also said they would like a cheap price. This research suggests a magazine filled with exclusive news and at a cheap price is what will sell.
. Which of the following magazines do you find the most eye-catching/appealing? (circle response)

Rebeccah Dowell

please give reasons Why?

The vote was split here and 50% of respondents chose image B as its eye catching colours and close shot of the artist catches there attention. Whereas the other 50% chose A as it is simple and the black and white is a cool effect.

9.

What would you like to see on the cover of a music magazine?

Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) Preferred images /photographs 0 1 2 3 4 5 for cover of magazine a) Several images b) one main image of key artist/band c) Musical instruments/props d) Bright colours e) Darker colours f) Other-please specify What specific images/ photographs associated with Pop would you like to see on the front cover and would attract you to a music magazine

The results of question 9 A- 2, 3, 2, 0, 3, 3, 2, 2, 1, 2 A n average of 2 B- 5, 5, 5, 4, 5, 5, 5, 4, 4, 5 A very strong average of 5 and an important image to have on the cover. C- 2, 0, 1, 3, 1, 3, 1, 1, 3, 2 Very mixed results for the Musical props however low numbers and 3 is only the strongest and an average of 1 D- 4, 5, 5, 4, 4, 4, 5, 5, 5, 5 The bright colours seemed to be very imporatant and on average a 5 of importance

Rebeccah Dowell

E- 2, 3, 3, 1, 1, 3, 1, 2, 2, 1, A low point score and an average of 1 so dark colours dont want to be seen on the magazine.

10. What contents would you like to see in this Pop music magazine? To what extent do you agree or disagree that the following would be good content for this music mag Examples of appropriate content 0 1 2 3 Gig guides General info about the music scene Info about particular bands/ artists Gossip Latest news Fashion Other (please specify)

Gig Guides- 3, 2, 2, 2, 3, 2, 3, 2, 2, 1 A mixed response to gig guides General info about the music scene- 3, 2, 2, 1, 3, 3, 3, 3, 2, 3 A mixed response to information about the music scene Info about bands- 3, 2, 3, 3, 3, 3, 3, 3, 3, 3 An important feature in the magazine and is vital to have Artists- 3, 3, 3, 3, 3, 3, 3, 3, 2 Another important feature that has to be in the magazine Gossip- 3, 2, 2, 2, 2, 2, 2, 2, 3 Good content to have in the magazine but there might be other important things to have. Latest News- 3, 3, 3, 3, 3, 3, 3, 3, 3, 3 Important content that should always be in a music magazine Fashion- 2, 2, 2, 2, 1, 1, 2, 2, ,2 ,2 A mixed response however good feedback and is a good idea to have in a magazine.

Rebeccah Dowell

11. What would you like to see in a double page spread article that would feature in this magazine: Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) 0 1 Interview with a Pop artist/band Article about Pop scene General article about main Pop developments Musical instruments/props Bright colours Darker colours Other-please specify What specific images/ photographs associated with Pop would you like to see on the front cover and would attract you to a music magazine

Interview with a Pop artist/band Article about Pop scene 2, 5, 4, 2, 3, 5, 3, 3, 2, 2 Important to have an interview, but not sure about the pop scene, General article about main Pop developments 2, 2, 4, 4, 2, 4, 2, 3, 3, 3 A mixed response. Musical instruments/props 1, 1, 2, 2, 1, 2, 2, 1, 1, 1 Doesnt seem to appeal to any of the respondants so I dont think the props will aoppear on the front cover. Bright colours 5, 5, 5, 5, 5, 5,5 5, 5, 4, 5 Important factor to have in my magazine, Darker colours

Rebeccah Dowell

1, 1, 4, 4, 4, 1, 1, 1, 1, 3 Doesnt appeal to the respondents they more want bright colours. What specific images/ photographs associated with Pop would you like to see on the front cover and would attract you to a music magazine Around 50% said they would like to see an artist that appears in the magazine

This information tells me that the audience would like to see a main image on the front cover of the artist who is the main topic in the magazine. The front cover should have a bold bright coloured image being the main focal point however this image could be simple and sleek but still able to catch the attention of the audience. The front cover shouldnt be too fussy with lots of images or musical props/ instruments but just a simple large artist image. The magazine should have all the latest and exclusive news that only the magazine can say and it should be at an affordable price so the target audience (15-19 year olds) can afford to buy.
Thank you for taking part in this research