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Displeased Sex: Representation of Thai Sexual Pleasure, 1978-1997

By
Mr. Napak Serirak
A Thesis Submitted in Partial Fulfillment of the Requirements

for the Degree of Master of Arts Program in Anthropology
Faculty of Sociology and Anthropology
Thammasat University
2012

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(1)
Abstract
The thesis on Displeased Sex: Representation of Thai Sexual Pleasure,
1978-1997' analyses construction and representation of meanings of normative sexual
intercourse' and sexual pleasure' in Thai Society. The core data of this study are letters
to medical sex advice column Sep Som Bor Mi Som' (Displeased Sex) in popular
newspaper daily news', together with published replies. Letters in this study date from
1978 to 1997, a period this column powerfully influenced Thai sexual knowledge, from
its most straightforward and explicit writings on sexual matters.
The main findings are: Firstly, the column represents sex-as-pleasure' and
thus sexual pleasures are deserved when one has sexual intercourse. Consequently
sexual intercourse practice itself is sex-for-the-sake-of-sex' not sex for procreation.
Secondly even though the column represents sex-as-pleasure' and sex-for-the-sakeof-sex', ultimately the column emphasizes ethics of heterosexual nuclear family which is
the site that provides the most pleasurable sexual pleasure.
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