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Social

Media Grading Rubric A (translates to 95 percent): Excellent work that would be accepted in any professional environment. B (translates to 85 percent): Good work. Would be acceptable in a professional environment with relatively minor revisions. C (translates to 75 percent) Fair work. Youve done at least the minimum necessary and followed the directions, but your work would need some significant revision to be acceptable in a professional environment. D (translates to 65 percent): Poor work. Yikes. Youve at least turned in something, good for you, which is must better than a zero, but there are some severe issues with your assignment. + or is if you are REALLY close to the upper or lower grade. What am I looking for in a truly rocking assignment: Most important: Effort. Your willingness to work hard, ask for help when you need it, occasionally get out of your comfort zone, and to show me you genuinely care about the quality of your work. I am glad to help you. I want you all to succeed. But I cant do this if all you do is grumble to yourself or just check out. Social media is, contrary to popular belief, not easy. It takes some dedication. People who are good at social media tend to be those who have the best attitude and spend more time trying things out than whining. Original work your own photos, new information YOU dug up, interviews you did, not JUST sharing stuff other people did. Dont get me wrong, sharing cool articles by others from a variety of sources is GOOD!! as is including lots of links. But original, unique work people cant get elsewhere is still really awesome. Your ability to utilize and apply core values and skills of journalism, public relations, and advertising in these new media forms. Using visuals whenever possible, even when not explicitly required. Photos and video and graphics etc. are an important part of all social media, whether it is Facebook or Twitter or blogs. Your participation in the online community, both our class and the larger community out there in the world. Always using links whenever applicable or possible and attributing your work.

Having a strong voice or personality, but backing it up with facts. Im not looking for opinion only. You have to earn the right for others to care about your opinion on a subject through hard work. Good writing, strong grammar, and direct, clear, well-organized writing. Your ability to gain and maintain an audience. Thats hard to do in one semester, but if you can do it, you are a true, bona fide rockstar. Youve showed me that you can think critically about your own work and that of others. Especially important when you are writing about the readings we are doing. I dont want you just to parrot it all back, I want you to engage and apply.

Automatic one letter grade deduction (more if its REALLY egregious) for: Late work (more than 24 hours not accepted unless youve made specific arrangements with me in which weve established a firm new deadline). Work with considerable grammatical errors or typos. One small typo or maybe two is not the total end of the world, but if I see more than one major error, yikes. Thats your credibility. People wont trust a sloppy grammarian. Work that does not follow my directions (I spend a lot of time not only explaining verbally what I need from you but also sending emails and posting on the class blog, so there is no excuse and if you have questions, just ask!) Failure to address edits made by me or your classmates. (Again, this is extremely time consuming and any edits I make are because I genuinely care about your work. Dont ignore them.)

Automatic failing grade: Factual inaccuracy. Plagarism

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