http://www.youtube.com/watch?

v=Hew-QARTo00

Background

BACKGROUND
A 1991 survey found if 100 males are baptized at eight, then:
79 are ordained deacons at 12 70 become teachers at 14 58 are ordained priests at 16 32 are ordained to the Melchizedek Priesthood at 18

Active members defined as being baptized and attending church at least once every six weeks 1991 survey reported 60 to 80 percent of deacons intend to serve missions Once age of 16 or 17 is reached, intent to serve drops to 55 percent

Background

What We Know
Factors that might discourage fulltime mission participation: monetary concerns, health problems, difficulty to meet high missionary standards, putting off school and career plans or possible other reasons We also need to know what the requirements are to be considered an active member of the church. It would also be nice to know how current church leaders encourage young men to go on missions depending on age groups the young man may be in.

Known

Background

RESEARCH

Known

Research

Research interviews with past bishops, young men leaders and other active LDS men suggested the following: Teach missionary and gospel principles early in the home at two instead in later teens years Emphasize Duty to God program Encourage girls to tell boys to go on a mission

Background

RESEARCH
Inform youth of what missionary work requires Focus on the good aspects on mission rather than negative aspects Define chastity and not gloss over the subject. Encourage going on splits with missionaries Encourage frequent mutual attendance Host more service-oriented activities within youth groups

Known

Research

Background

RESEARCH
Encourage young men to decide and serve missions while young
Teach young women to not steady-date pre-missionaries

Known

Research

Encourage families to use the Preach My Gospel manual and implement lessons from it within the home

Background

RESEARCH

Known

Research

Especially for Youth program dedicates one day of camp to study Preach My Gospel The Church sets asides funds to help those who cant afford to pay for a mission

Background

POTENTIAL
Key Publics
Young men ages 19 through 21 Active partially active part-member Young Men ages 12 through 18 Parents Primary-age boys

Known

Intervening Publics

Research

Publics

Active, inactive and semiactive parents Youth leaders General authorities Stake leaders Current missionaries Bishops Young women Girlfriends Peers Ward and stake members.

Background

SITUATION ANALYSIS

Known

Research

Publics

S.A.

Background

CORE PROBLEM

Known

Research

Publics

S.A.

Core Problem

Within The Church of Jesus Christ of Latter-day Saints, the rate of active young men between the ages of 19 and 21 serving missions has remained stagnant at 32 percent and if this trend continues, the need for missionaries will continue to increase and the Church will not be able to bring the Gospel of Jesus Christ to the four corners of the Earth.

Background

GOAL
Increase the number of active young men between the ages of 19 and 21 serving missions for the LDS Church.

Known

Research

Publics

S.A.

Core Problem

Goal

Background

OBJECTIVES
1. Increase the number of active young men between the ages of 19 and 21 serving missions from 32 percent (16,717) to 35 percent (18,279) in the next two years That is 9140 a year 762 a month 190 a week 27 a day across the whole world 2. Increase the number of young men with a personal commitment to serve a mission from 60 percent to 90 percent in two years 3. Increase advocacy and support for young men serving missions from 30 percent to 40 percent within the next two years

Known

Research

Publics

S.A.

Core Problem

Goal

Objectives

Background

KEY PUBLICS
Active Latter-day Saint Young Men Ages 11 to 16
Self Interests Self-identity and self-esteem Social acceptance from their family, friends and peers, young women Self-image Their own personal perspectives and opinions Message As you are going through a time of major changes and deciding where you want to be - with friends, family, school, church - we invite you to search the scriptures, pray and build your own testimony of the Gospel as well as a testimony of missionary work. As your leaders and parents, we believe you are all terrific and have great potential to give good to the world.

Known

Research

Publics

S.A.

Core Problem

Goal

Objectives

Key Publics

Active Latter-day Saint Young Men Ages 11 to 16

Strategy
Through interpersonal communication, video media, personal coaching and conferences, we will help active Latterday Saint young men feel supported by their leaders to serve a mission and help this public decide for themselves to serve a mission.

Tactics
Shadow ward missionaries Host missionary firesides Mission experience from ward members One-on-one conversations with church leaders about their future missionary service Missionary family home evening lessons in the home Missionary training summit Create attritional missionary Mormon Messages

Background

KEY PUBLICS
Semi-Active Latter-day Saint Young Men Ages 11 to 16
Self Interests Being accepted by peers Enjoying adolescence Personal independence and decision making

Known

Research

Publics

S.A.

Message The Church of Jesus Christ of Latter-day Saints understands how you sometimes feel lost and alone. We promise by attending meetings, reading the scriptures and listening to the advice of your leaders youll feel a peace in your life.

Core Problem

Goal

Objectives

Key Publics

Semi-Active Latter-day Saint Young Men Ages 11 to 16

Strategy
Through social media, we will persuade young men between the ages of 11 and 16 to immerse themselves in gospel discussions and learn more of the benefits of serving a mission.

Tactics
Create Facebook group for prospective current and returned missionaries Create a Twitter hash tag Create YouTube playlist centered on missionary work Create Pinterest for the Church that includes missionary related Create Tumblr that will reflect positive missionary experience Expand the Duty to God program to include an application

Semi-Active Latter-day Saint Young Men Ages 11 to 16

Tactics
Invite active young men to reach out to semi-actives in their wards and invite them to church and activities Ask young men leaders to reach out to the semi-actives in their wards and invite them to church activities Ask bishopric members to reach out to the semi-actives in their wards and invite them to church activities

Strategy
Through interpersonal communication from peers and leaders will persuade semi-active young men between the ages of 11 and 16 to see the personal blessings in serving missions.

Semi-Active Latter-day Saint Young Men Ages 11 to 16

Strategy
Through coordinated events we will persuade semi-active young men between the ages of 11 and 16 to see the benefits of a gospel-centered life.

Tactics
Stake Conference Stake Youth Conference Trek Especially for Youth Scout Camp

Background

KEY PUBLICS
Active Latter-day Saint Young Men Ages 17 to 19
Self Interests Financial burden Decision of completing some college education Current or potential relationships with girlfriends How to spiritually prepare Message As a young man with the time of your mission fast approaching, we understand the extra pressures, appointments and time commitment you have to put into preparing. After dedicating yourself to a full-time mission and serving to your fullest potential, you will be able to further understand any emotion, spiritual and financial concerns with ease and confidence because of your commitment to the Gospel and the Lord.
Objectives

Known

Research

Publics

S.A.

Core Problem

Goal

Key Publics

Active Latter-day Saint Young Men Ages 17 to 19

Strategy
Through interpersonal communication, conferences and personal coaching we will help active Latter-day Saint young men between the ages of 17 and 19 relieve their stress of the of preparing for a mission. We will help them understand the benefits and blessings that will come before, during and after they serve an honorable, full-time mission.

Tactics
Counseling with young men leaders, the bishop and stake president Give Preach My Gospel to the young man when he begins his mission papers Create interactive missionary preparation classes Prepare ward, stake and regional missionary conferences where this public can learn more

Background

KEY PUBLICS
Semi-Active Latter-day Saint Young Men Ages 17 to 19

Known

Research

Publics

Self Interests Follow examples of priesthood holders who served missions Encouragement from church leaders and parents Increase social acceptance among their peers

S.A.

Core Problem

Message Voice your commitment to the Gospel by serving a mission for the LDS Church. Many strong and capable men have served their God to make tangible differences in their lives both spiritually and temporally. You have the same opportunity. The blessings from serving a mission will influence you and your future family.

Goal

Objectives

Key Publics

Semi-Active Latter-day Saint Young Men Ages 17 to 19

Strategy
Through the use of social media and interpersonal communication, we will persuade young men between the ages of 17 and 19 of the benefits and blessings of serving missions just as leaders in the church have done so before.

Tactics
Create I am a Missionary video campaign Create Facebook group for prospective missionaries Invite semi-active young men to go on splits Create Facebook forum for prospective missionaries

Background

KEY PUBLICS
Apathetic Parents
Self Interests Physical safety and emotional well-being of children Strengthening their family Providing best environment for children to learn and grow physically and emotionally Ensure a good life for children

Known

Research

Publics

S.A.

Core Problem

Message Serving a mission for the LDS church is an opportunity that should not be overlooked. Those young men who serve missions leave as boys and return as responsible, refined and experienced men. What better way for young men to develop and polish their study skills, personal relation skills and independence than by serving Gods children worldwide? Although your son will leave home for two years, a mission will strengthen your son and unify your family.

Goal

Objectives

Key Publics

Apathetic Parents

Strategy
Through interpersonal communication apathetic parents will be able to serve as a positive impact on their sons and encourage them to serve missions for the Church.

Tactics
Encourage

Preach My Gospel usage

in families Incorporate family home evening activities and/or lessons once a week