Q.

Was this the right image for addressing the needs of old and new segment (Saffola as a single brand)? Ans: Yes, this was the right image for addressing the needs of both old and new segment as the fear factor that was vital part of their old branding strategy was now replaced by a culture of trust. This helped them in increasing their reach and also it helped them achieve more penetration. It also accounted for a new thought process and with that a seed of trust in customers heart for Saffola. The thought was to take proactive measure. Start caring for yourself and your loved ones from today itself rather than waiting to start it from tomorrow. This is same application that we have been taught since our childhood Precaution is better than cure.