Lena Rose-Claxton

8015 Stoneham Court Matthews, NC Phone: 704-817-0343 lena@minnapress.com

Professional Experience
Freelance writer for the Web. Ghostwrite articles and books. Provide instructional leadership online to community college adult continuing education divisions. Expert in the technical, conceptual and content development of business collateral, educational, information products and educational curriculum for adults. Workshop leader and business coach helping individuals, companies and profit/non-profit organizations grow their businesses online. New media and traditional marketing professional with 15+ years experience leading corporate marketing and internal communications for companies across diverse industries.

Major Accomplishments
Co-Author, How to Say It Marketing with New Media (Published by Penguin-Prentice Hall Press), 2008. Available in the U.K. and 25 countries worldwide. New Media Blogger Forbes.com Business and Financial, Lenovo Small Business (formerly IBM) 2008 Present. National Speaker (Speak at various venues throughout the U.S. e.g. San Francisco Chamber of Commerce, Charlotte Chamber of Commerce, National Association of Women Business Owners etc.). New Media Advisory Board Member (Enterprising Women Magazine).

Professional Experience
MINNA PRESS Charlotte NC/Jamaica A Publishing & Creative Services firm Writer & Publisher 2011 to Present Freelance writing for the Web. Assist authors in self-publishing their books from ghostwriting to printing and marketing. NEW MEDIA MAVENS Charlotte NC/Jamaica A New Media Marketing Company New Media Marketing Strategist (Consultant) 5/2005 to 2010 Developed online strategies and implement social media campaigns for companies in a variety of industries including healthcare. Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create programs for clients to build their respective brands and businesses. Instructed small business owners on developing their own information products (viral products) such as e-books, audio and video products. CENTRAL PIEDMONT COMMUNITY COLLEGE - Charlotte Adult Continuing Education Online /Offline Facilitator 2006-2008 Developed original course curriculum to meet student needs; moderated online discussions; graded according to rubric and provided feedback; promoted interactivity using various multimedia tools video, audio, PowerPoint presentations; provided mentorship for those starting or boosting their existing businesses. Responded to group and individual queries in timely manner.
Lena Claxton Resume Page

Selected Accomplishments: 1. Write course guides and create information products. 2. The social media initiative for a community hospital earned a 2010 Aster Award by Healthcare Today. 3. Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of their products and services. 4. Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average). 5. Created and sustained relationships with target audience to create top-of-mind awareness. 6. Increased database from 0-10K within one year. BAKER & TAYLOR INC. Charlotte, NC Major U.S. distributor of books and multimedia Marketing Manager Selected Accomplishments: Closed new accounts as a member of business development team. Managed corporate marketing and communications functions, overseeing marketing budget. Directed brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Initiated and implemented market launch of 10 new products. Identified opportunities, researched new product possibilities, collaborated with sales team and created campaigns generating significant increase in annual sales. Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for sales reps. Wrote catalogs, course guides and training brochures that enhanced the sales reps understanding of complex product features and helped them sell more effectively. GREENBAUM ROWE SMITH ET AL Woodbridge, NJ Law Firm Marketing Coordinator Direct mail campaigns and sales collateral for diverse clients and projects. Selected Accomplishments: Served as primary copywriter on marketing collateral and press. 4/2000 to 8/2003

1997 to 12/99

Technology
Software: Moodle, Blackboard, Articulate, Camtasia, QuarkXPress, Adobe Photoshop, MS Project, MS Office (Word, Access, Excel, PowerPoint). WordPress, TypePad, Twitter, Facebook, E-mail Marketing Platforms, HTML, Dreamweaver, Fireworks, Search Optimization.

Web/Multimedia:

Education
RUTGERS UNIVERSITY NEW JERSEY BACHELORS DEGREE, 2000; DUAL MAJORS: ENGLISH AND JOURNALISM UNIVERSITY OF PHOENIX ARIZONA Masters Degree, 2005; Major: Adult Education and Distance Learning - Graduated with high honors
Lena Claxton Resume Page