social mediarmation social world

interactive platform for individual or community and share info

brand managment Brand resonance model -------1)Identidy who u r? 2) Meaning Wht r u 3) Response Building brands through fb branding ladder 90's browsing Marketing mix 00's search 10's discover paid ------------print and television owned ----------Store infront & website earned ---------Public relation & world of mouth

Some of todays greatest stories in brandin comes from marketing mix as paid awn ed and earned 1) web is organising around people----------------borders are being repl aced with connection 2) Business are reorganising around the people------------product develo pment ------------industries a re transforming around the people Star bucks kurkure good response got for different taste & coffee /tea ice cubes fans are more valuable when the very im pact their friends 3) Reorganising the people around you purchase funnel------awarness----------needfulfilment------Brand building ------------demand generation-------------target---------google earns from add which are shown after search Facebook Ads-----------------creating from awarness -------------prefrences------------search advertising-------------purchase----Iie from demand generation to demand fulfilment Find your customer begore they search how does a idea is speread outside your friend circle Number of degree of seperation like as on linkdin ----------------it is around 4 creating a community on facebook----------------airtel f1------to promote a bran d Facebook sucess stories----------------ricky engel nike ollack -----------no of case studies on fb -------------jesse st

1 blln people on facebook--------------3.2 blln nts

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build ur facebook page----connect to people with ads------engage your audiance w ith quality content-----------influence your friends of yur fans build a page------------business name-------------profile picture-----------phot os----------likes-------------get existing customer to like the page----------ad d movments -----------business name---------coneecting people with friends----------------market place---------------engagin g photos --------pepsi change the game during the world cup envolving from adds to stories-------------better for people-----clinents ----------facebook(cometitive advantage) open graph on facebook how ads and sponsored stories work together-----from a page post----------sponse red stories----------fans and their friends----------new product offer-----------promoted posts---------hotels like lords plaza------------promoting yourself is also one of the option word of mouth at scale----------------1.6x brand recall --------2x message awarness --------4x purchase intent logout experience on fb -----i.e. adds at the begining and at the end of login page on fb www.facebook.com/advertising & & www.facebook.com/marketing www.Facebook.com/pages

media branding is very less in india as comapred to other counteries?