Alex B Final 2

Event Management at Media Exhibitors (KRISHI 2011)
INTRODUCTION
Every time when you saw a program like 'Filmfare' awards or those pop concerts and beauty pageants you would have wondered how people managed to set up such brilliant shows. Every tiny detail from your entering the venue to your going out is a result of rigorous planning. Wellthat's event management for you. One of the fastest and the most glamorous upcoming professions today, it means rubbing shoulders with who's who of the crme-de-la crme layer of the city. Event management, the most profound form of advertising and marketing, is a glamorous and thrilling profession. It provides an opportunity for unleashing one's creative potential to a very high degree. It demands a lot of hard work and effort but at the same time offers enormous scope. Event management is a process of organizing a professional and focused event, for a particular target audience. It involves visualizing concepts, planning, budgeting, organizing and executing events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching etc. Event Management is a multi-million dollar industry, growing rapidly, with mega shows and events hosted regularly. Surprisingly, there is no formalized research conducted to access the growth of this industry. The industry includes fields such as the MICE (Meetings, Incentives and Events), exhibitions, conferences and seminars as well as live music and sporting events. On the profession side, event management is a glamorous and exciting profession that demands a lot of hard work and dynamism. The logistics side of the industry is paid less than the sales/sponsorship side, though some may say that these are two different industries.
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Company profile
Media exhibitors
An Event Management company established in 1996, the Company is working as a major event management firm in various fields, managing exhibitions on different themes. Media Exhibitors has successfully organized Krishi in 1998, 2000, 2003, 2005, 2007, 2009. Media Exhibitors owns various trade fair brands namely KRISHI, AYURVEDA, BAL MAHOTSAV, INDIA WINE SHOW are among them. The company comprises an efficient team of professionals having expertise in advertising, marketing & public relations .It has also been involved in promotional Campaigns and product launchings of Companies like Mahindra & Mahindra (Tractor Div.), Bajaj Auto, Toyota, etc. The company comprises an efficient team of professionals having experience in Advertising, Marketing & Public relations.
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Some of the events organized by Media Exhibitors:
KRISHI:
NATIVE:
Bal Mahotsav:
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EVENT MANAGEMENT:
MEANING OF THE WORD EVENT Culture and social life

In cultural and social life, an event refers to a social gathering or activity, such as: A festival, for example a musical festival A ceremony, for example a marriage A party, for example a birthday party
Science
In science, an event is something that takes place at a particular place and time. Specifically, event may refer to: Phenomenon, something observable at a given time A point in space time, a concept of the theory of relativity Event (particle physics), a set of elementary particle interactions Event (probability theory), a possible outcome of an experiment Extinction event, when a large number of biological species die out in a relatively short period of time.
Programming
In programming, an event is a software message that indicates something has happened, such as a keystroke or mouse click.
Common usage
In common usage, an event (as opposed to a special event) has a connotation of an occurrence which is more common than a phenomenon (due perhaps to the difference between a two syllable word and a four syllable word). Thus, in common usage, a keystroke is an event, where the Big Bang might be connoted a phenomenon (a special event which denotes the beginning of the universe). For example, portal: current events denote events rather than phenomena.
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MEANING OF THE WORD MANAGEMENT
The term "management" characterizes the process of and the personnel leading and directing all or part of an organization through the deployment and manipulation of resources (human, financial, material, intellectual or intangible).
According to the Oxford English Dictionary, the word "manage" comes from the Italian maneggiare (to handle). Management has to do with power by position, whereas leadership involves power by influence.
Functions of management
Management operates through various functions, often classified as planning, organizing,
leading/motivating and controlling. 1. Planning: Deciding what has to happen in the future (today, next week, next month, next year, over the next five years, etc.) and generating plans for action. 2. Organizing: Making optimum use of the resources required to enable the successful carrying out of plans. 3. Leading/Motivating: Exhibiting skills in these areas for getting others to play an effective part in achieving plans. 4. Controlling: Monitoring checking progress against plans, which may need modification based on feedback. 5. Staffing: Appointing skill and unskilled workers, and efficient personnel.
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EVENT MANAGEMENT
Event management is the application of the management science of project management to the creation and development of festivals and events.
Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics, coordinating the technical aspects before getting down to actually executing the modalities of the proposed event.
The recent growth of festivals and events as an industry around the world, means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games or the Dubai Shopping Festival, have a large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Every industry, charity, society and group will hold events of some type/size in order to market themselves raise money or celebrate.
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TYPES OF EVENT MANAGEMENT
Corporate Event Management Global Event Management Private Events Small Events Grand Events Musical Events Sports Events Fashion Shows Children's Events Exhibitions And Trade Fairs Event Marketing & Event Promotion Conference Event Management Product Launch Event Management
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CORPORATE EVENT MANAGEMENT
One of the most important aspects of any company is the varied events that are organized not only within the company, but also for the clients and customers. This is because one of the prime objectives for hosting events is to build on relations. Usually corporate houses encourage in-house events for the staff in order to motivate them from time to time, as well as to upgrade the knowledge and skills, in order to be along with the times. They also encourage staff to attend seminars, conferences and conventions in order to keep them abreast with the latest trends.
Such corporate events also become a meeting point for others from the same field to share varied aspects. This is more like a formal social forum for executives and managers. These are rather serious events and are mainly handled by the corporate, itself. However, in order to organize a formal event on a larger scale, this may be delegated to the public relations company handling the companies PR activities, or then maybe given to a corporate event management company.
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Apart from the serious events, there are the fun, celebratory ones. These maybe organized to celebrate the main festivals, or then the success of a project. These are mainly organized in order to build an environment of closeness amongst colleagues. This is because human resource executives and managers realize the importance of encouraging healthy inter-personal relations in the office to maximize staff efficiency.
Corporate event management services India includes the in-house events, as well as the larger once to launch and promote products and services. Most service providers double up to even take on the role of public relations and media relations. More often than never company event management planning is done on an annual basis. The event calendar is determined according to the budget set aside for the events, as well as other aspects that differ from one corporate house to another.
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Global Event Management
The biggest events are those that are arranged at a global level. These international events are mainly the sports events, like the international competitions that are hosted by various countries each year. In fact, for global event management for an event like the Olympics, preparations begin well in advance, which amounts to five to six years prior to the event. These large-scale events also require Government involvement in order to meet expenses and ensure safety and security of delegates from varied nations.
While international sports largely represent the term global event management, but it also includes other events, such as live performances by international artistes. For instance, the pop stars and rock stars being brought to India for their concerts and shows. These are mainly hosted by the large event companies and sponsored by the bigger corporate houses, as this becomes a major advertising vehicle for them.
Then there are the international social and cultural events hosted at an international level. These are mainly those that created to create widespread awareness with regards to varied global problems such as global warming. Take for instance, the Hollywood stars being roped in by WHO in order to make people aware of the dangers and problems of AIDS. They travel across the world spreading awareness.
There are numerous event management consultants who render their services in the varied departments of event management. It is not possible for just a few people to put together a global event, and do require the services of a number of consultants, who can be delegated important tasks for the event. Usually, event companies prefer working with consultants, who are roped in
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Private Events
Not all events need to be large-scale ones where one and all are invited. There are certain private events that are hosted for a selective guest list. The guest list is pre-determined. In fact, for events such as these usually the guest list is the first stage in planning and the rest, such as budgeting and venue finalization, follows. These events are not just weddings and birthday parties, but also corporate and celebrity events.
Amongst the slightly larger scale private events are product launches and movie premiers. In such situations the event manager/company is provided with the list of people to be invited. The manager/company is also assigned the responsibility of designing the invitations, which are then generally circulated by the company hosting the event. The guest list could be limited to family and friends of the company, or then a selection of loyal customers and clients. The reason for these events being called private is that they are not open to the general public, but only strictly for invitees.
Events on a private basis, as mentioned are also the weddings and birthday parties. Nowadays, an increasing number of people are delegating their wedding plans and event to wedding planners who manage everything for them, including sending out invitations if asked to. The same is with childrens birthday parties. Working parents find it rather difficult to organize a party for their children and so prefer to assign the task to an event management company that can professionally manage the entire event and give the children name morable party The reason why an increasing number of people appoint companies to manage their events, because of the professional way in which everything is managed, without the host/hostess having to go through any stress. They do not mind shelling out a fee for the event being organized then them running all over the place putting the whole thing together. It just makes things simpler when it is all organized, than organizing.
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Small Events
Whether the event is a small one or a grand one, it does not matter, as the organizing the event requires the same process. It is just the scale at which they are organized that differs. At the very base of any event is the planning stage. This first involved understanding the small events at hand the purpose and target audience. This sums up as the objective of the event. .
Once this is decided then budget that is allocated for the event needs to be decided. Based on this the accountant or finance manager is required to make a statement of cash flow. When preparing this he/she should maintain a margin of about 5% to 15% over the aggregate calculated budget, in case the need arises. This is known by many, as the emergency fund. This person should also be in-charge of allocating funds as and when required and monitoring the cash outflow, as well as inflow when it is a commercial small event management assignment..
When it comes to party event management, fewer people are required to put it together. First, the event manager needs to sit with the client to finalize the preferred venue. If the client desires a theme party, then all arrangements have to be made. In fact, then the manager is required to make all arrangements in accordance to theme. For instance, if the party is a black and white party, then invitations and the entire dcor should be in the combination of black and white. Also, the guests need to be informed about this, so that they are dressed up accordingly..
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Grand Events
For those in the field of event management field that there could be no more excitement than there is in this profession. Yes, there are times of anxiety and stress, but these come and go like the rain clouds on a sunny day. Otherwise it is all about fun and games at work. And those working for companies that host grand events have a lot more fun than others; they get to meet celebrities from various walks of life. And when they meet the one they have always, they feel all their hard work has been paid back.
The events on a grand scale include international events such as the concerts and live performances, wherein rock stars and pop stars are invited from around the world to perform here. Or then, the events are a part of the stars world tour, with a stop over on Indian soil. These events include the likes of the live performances by Michael Jackson, Bryan Adams, U2, amongst numerous others.
There are also the global fundraising events that are delegated to event companies by world social and non government organizations such as WHO, UNESCO, UNICEF, amongst others. These events mainly have international celebrities spread awareness regarding varied global concerns on various platforms and stages, depending on the decision made by the association they represent..
A prime amongst all the events on a grand scale is the sports events. These include all types of sports such as cricket, hockey, table tennis, swimming, tennis, squash, etc. In the recent past some corporate houses have come forward to host international sporting events in India..
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Musical Events
Music is an important aspect of almost every. It is not only a form of entertainment, but also a way to relax and be at ease. In fact, many are ready to pay any amount of money to attend a live performance by their favorite singer/musician. No wonder, musical events have been a success through the years. These include the international performances, as well as those by the performing artistes of the nation. Musical shows go almost packed, with people struggling for tickets as the date of the performance approaches.
However, in order to meet such success the company has to undergo a long process in making the event happen. For international performances, the company has to make a lot more arrangements, and one of the biggest challenges in front of them is that of security. When arranging a globally renowned performer the company is responsible for the taking care of the performers stay in India, as well as his/her tour through the cities that have been short-listed for the performances.
In the case of music event management, the company stands to earn from sponsorships, as well as sales of tickets. However, no company can depend solely on the sale of tickets to recover expenses. And the fact is that a number of companies are ever ready to sponsor and support such functions as they realize the potential these events to create awareness of their products and services. For such events one has to be on their toes throughout, and whether the performer is from the international or domestic arena, the fact is that big budgets are involved.
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Sports Events
One of the most important aspects of peoples lives is sports. In fact, most people around the world, of all ages are passionate about some sport or the other. They either pursue it as a hobby or leisurely activity, or are involved in it as participants at competitions of varying levels; then they are mere spectators at sports events. Keeping this in mind, since eras together, events in the arena of sports have been an integral part of society, at large. .
Sports event management, whether at the inter-school or inter-collegiate level, as well as those at a larger level requires a lot of planning? This is not just about the venue, but the entire event the presports (qualifying rounds) leading up to the final day event. In fact, sporting events such as the international football, cricket, tennis competitions, for instance need planning and implementations well in advanced. .
Preparations for the Olympics begin five to six years prior to the event. And this is not only about preparing the various venues, but ensuring that the infrastructure of host country is ready to accommodate participants and spectators from around the world. Managing events in the field of sports cannot be done by a team of ten to twelve people. Hundreds of people are involved in putting together international events.
There is a also a lot of money involved in the management of sporting events. And the sponsors are ready to lend their complete support, knowing that during events such as the World Cups, the spectators amount up to hundreds of thousands. Apart from ground sponsorships, there are companies, who advertise on the channels that own rights to relay the events. Thus, the sources of income for these events are varied and numerous.
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Fashion Shows
The fashion industry is an integral part of daily life. In fact, today, in India this industry is growing by leaps and bounds, each year. It is not only about the domestic fashion gurus, but also world fashion that is reaching Indian shores almost at the same time a new trend is launched in the west. Another vital achievement is that a number of Indian fashion designers are rubbing shoulders with those of the west.
One of the most important platforms for fashion designers to showcase their work are the fashion shows. Today, not only are Paris and Milan important fashion centers, but the list also includes India on the global fashion map. These shows are not meant for the day-to-day consumers, so to speak, but are used as marketing and launch platform. This is more like a glamour event. .
In fact, any designer with his or her own label, launch each new season with a show. They hire the top ranking fashion models who walk the ramp in their range of clothes. Buyers and sellers form the larger section of the audience. Apart from the designers, textiles designers, and other players in the industry also showcase their line of products at such events and shows. These are then relayed on various television channels for the general public. .
One of the most important requirements in a fashion related show is the security event management system. This is vital, as those attending the show are high profile professionals from various walks of life. Usually this task is handed over ot a professional security company that has guards posted at various positions in order ot ensure the smooth run through of the event.
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Children's Events
In the present day and age, professionally handled events seem to be the call of the day. And this is the way most parents are opting to celebrate their childs birthday. Since it is a once-a-year occasion, most are prepared to spend extra bucks on giving their child a celebration to remember. For this they approach managers and organizers, who are also into childrens events. . Event planning management for childrens events is more often than never theme based. Apart from the birthday parties there are the festive parties such as Christmas, Diwali, Childrens Day, etc. the list also includes special camps during vacations. .
The managers are responsible for arranging the entire occasion, after sitting in consultation with their client over the theme of the party. In fact, most event companies have a fixed budget for such events and in accordance give their entire price list and then organize the party. .
Kids birthday parties are in fact rather simple to put together. And companies, as well as individuals specializing in this area of events have a fixed team with which they have to coordinate to put the party together. The team usually includes the caterers, performers, novelty item suppliers (for the take home gifts for other children), the music providers and entertainers, as well as a couple of people, who look after the kids so the parents are absolutely free and can enjoy the party themselves. In fact, these form the very basis of birthday party event management. .
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Exhibitions and Trade Fairs
For every business to flourish, through the year they need to be a part of various business related events. These are primarily the exhibitions and trade fairs. There are certain companies that organize such events in their related industry. These are held either at a local, national or then global level. These are extremely important forums to create further awareness within the industry, as well as amongst other consumers. Thus there are trade fairs and exhibitions that are in the ranking of business-to-business, as well as business-to-consumer.
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Event Marketing & Event Promotion
One of the most important aspects of event managements is promoting and marketing the event. And advertising as a tool cannot be underestimated in event marketing & event promotion. Almost every event, except for the private parties and events have keep aside a budget to cover advertising costs. And those involved in event marketing & event promotion need to first analyze what type of media would reach their target audience.. And the choices include:

Commercial Television Cable Television Radio Print Roadshows
There are also other means of advertising that include hoardings and sky balloons, amongst others. Commercial television is being regarded as the most effective means of reaching out to the masses. And today with the television boom and the increasing number of channels, this is being proven as an effective means of promoting events. However, for advertising on television, a large sum of money needs to be kept aside. Ideally, the event organizer should tie up with sponsors that already have advertising slots. In order to reach out to the local audience then cable television marketing is effective. Radio, another medium of broadcast mass media, is also proving to be effective, in the recent times, with the increasing number of FM channels. A medium that has been tried and tested through the last century has been the print media. Apart from advertising events, companies also seek genuine write ups in the various publications. For this they host press conferences.
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Conference Event Management
With every passing year there is a lot of advancements beings made in every avenue of life. This is because of the research and development in every field and industry. And this calls for the need for constant upgrading of information and knowledge in order to keep oneself and staff abreast with all the latest developments. These held and hosted at various levels. .
There are the in-house conferences, which are hosted by the company, only for its staff. This is usually related to the new advancements that need to be incorporated in the company, in order to bring it up to the present time. Generally, experts from outside are invited to address the participants at the conference, taking the shape of a workshop. .
Then there are the conferences that are held by the association that represents a group of companies, or an entire industry. Here the goal is the same as for any other conference to share all the latest that there is in the industry. Some companies also announce their latest plans, as well as share varied industry related grievances. There are also forums for professionals, such as conferences for doctors, dentists, people associated with non government organizations, etc. .
Conference event management also includes those that are held at a global level. These have delegates from varied countries coming together and sharing the progresses and problems they face in their home country. Another term for conference is convention. Essentially, as mentioned earlier these are forum for sharing all aspects of the represented community in the working arena.
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Product Launch Event Management
In the present day and age, there is much competition to be faced by every walk of life. One walk down the mall and one can see the amount of competition amongst companies to maximize buyers. And the fact is that there is always room for more. Competition means improving and improvising quality in order to maximize profits. Thus, there are companies that are ever ready to walk down the risk highway and launch new products. .
However, in order to ensure that the launch is actually profitable, there is a lot of planning that needs to put in. The launch is not just about placing the product in the market, but also announcing it in an alluring manner to the consumers. This entails not only appropriate advertising channels, but also events that crate further product awareness. .
Gone is the time when hoardings and advertisements would do the magic. Today, companies have to think out of the box in order to create widespread product awareness. This is where product launch event management comes in. The event managers, in tandem with the company launching the product have several brainstorming sessions to decide on the varied events for the launch. .
Nowadays the preferred ways of launching products is through interactive events. Some companies host events wherein they invite people who have won contests and competitions held by them. Or then they host an exclusive party for their select loyal customers in order to showcase their new range. This is something done by automobile companies amongst others.
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EVENT MANAGEMENT AS AN INDUSTRY

Event management is catching the attention of companies and graduates alike. It does not have a textbook definition and to try and define it would mean to borrow heavily from mainstream management and media concepts. It usually consists of conceptualization, planning, budgeting, and execution of below-the-line activities such as exhibitions, stage shows, fashion or rock shows, music concerts, celebrity appearances, fashion or charity shows, conferences, weddings, product or brand launches, and sports shows to name few.
Events begin where the glamour ends. EM is the most intimate form of marketing. It is a controlled activity aimed at the target audience. Events have always been there. In the past meeting, organizing and project planning were the form of event management as a profession. Today it is much more professional and more organized a sector than, a decade ago. Event management was started, the moment multinationals started pouring in, when our markets liberalized in the 80s. It is difficult to pinpoint exactly when event management broke away from mainstream course and started carving a niche for itself in the industry. Maybe it was around 1996 that it rapidly gained importance as a professionally managed niche of marketing. Companies realize that through events they can reach out to customers more closely, more intimately and it is cheaper than mainstream or conventional forms of communication, say television or print. It can be called as 'experiential marketing', or niche marketing, where the environment is controlled to suit the needs of the product or the show being showcased and the output being far tangible that that of the conventional media. An event is a niche communication medium that allows companies to reach their target audience directly with tangible outcomes, which are not possible through conventional forms of advertisement. Through events, we can select and reach out directly to our target audience, we can control our budgets and at the end of the event tangibly analyze if the event was a success or not. This is quite difficult, in mainstream communications, where the results are intangible and we are not sure who is seeing it and whom the communication reaches out to.
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Event Management as a Marketing Tool
Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients (and potential clients). They might target their audience by using the news media, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event.
PROVIDING A PLETHORA OF SERVICES
Companies approach event managers with a vague idea and a budget in mind. It is then entirely up to the event manager to develop and improvise and turn the idea into a success. Once the idea and the budget are settled, event managers begin coordinating with sponsors and performers, arranging travel, security, and accommodation for the stars if there is a show. They also have to supervise ticket and stage design, arrange music, sound and lights, and look into those numerous details that go into making an event successful. Security is another big issue that is dealt with by event managers. In India, shows usually have to end before midnight at the latest, even earlier in some places. Event managers have to ensure that events conclude on time, and in case they stretch beyond the permitted hours, they have to handle the police and the local bureaucracy.
Bad security could ruin an otherwise well-organized event. Unwanted guests, stampedes, fights, and harassment of performers are a few things event managers have to tackle during public events. Event management companies service a variety of areas including corporate events (product launches, press conferences, corporate meetings and conferences), marketing programs (road shows, grand opening events), and special events like concerts, award ceremonies, film premieres, launch/release parties, fashion shows, private (personal) events such as weddings and bar mitzvahs. Clients hire event management companies to handle a specific scope of services for the given event, which at its maximum may include all creative, technical and logistical elements of the event. (Or just a subset of these, depending on the clients needs, expertise and budget).
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Meaning of an Event Manager
The Event Manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audiovisual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multidimensional profession.
Educational Support
There are an increasing number of universities which offer Graduate Degree/ Diploma in Event Management; especially in the UK where they have been quick to catch on to the new interest and many are now offering certificate, diploma, degree and masters courses. In addition to these academic courses, there are many associations and societies that provide courses on the various aspects of the industry. These courses though not official, are still useful additions to your resume.
Study includes organizational skills, technical knowledge, P.R., marketing, advertising, catering, logistics, decor, glamour identity, and human relations, study of law and licenses, risk management, budgeting, study of allied industries like television and other Medias and several other areas.
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Event Management Software
The field of information technology is constantly engaged in making life simpler for everyone, no matter what the field. This is also for the field of event management. The fact is that in the recent past, software developers have been inventing, or rather creating event management software, which reduces the burden of budgeting and accounting amongst the other tasks that can be recorded as software. . There are some companies that have hired information technology professionals to work in tandem with their teams in order to create complete event in management software solution. This means that the software is not just to make things simpler for the finance and accounting department, but also for the rest of coordinators. With the click of the mouse they can source out the required contractors. .
There is also the event management calendar software for companies to keep track of the events they are assigned to take up. This is essential as some companies are so burdened with work that they tend to overlook tasks of certain projects and at the last moment work under immense stress. An important aspect of the calendar is the processing scheduling event management software, wherein the entire scheduling for the event is maintained with reminder alerts for the tasks to be done. .
There is also the specialized supply chain management software, which is used by malls and event companies delegated events for retail outlets. This is largely that software, which is required by companies that have a chain of outlets. There is also the client event management software, wherein the event company maintains a track record of the yearly event plan for the company. At the end of each event, a proper report is prepared in order to review if things went as per plan, or not.
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EVENT MANAGEMENT PROCESS
There are 2 stages of event management process namely, Event planning and Event control.
1. Event Planning
To plan an event we must consider the following areas of an event, viz, feasibility, promotion, site choice/design, staging, shutdown, site map, event proposal.
2. Event Control
To control an event we must look on the following areas logistics, negotiations, costing & cash flow, event manual, I.T., decision making and change, risk management.
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A}. PLANNING THE EVENT
A significant part of event project management is the planning. It is a process of mentally fitting all the components together. It includes foreseeing any problems and solutions. However, to see all the problems is impossibility. It is more realistic to regard event planning as a method of reducing the number of problems. In this sense the aim of event planning is to plan all the tasks that can be planned so that changes and unforeseen problems can be dealt with in a focused way. Although most aspects of the event can be organized, the fluidity of event preparation means there is always the unexpected.
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Event Project Life Cycle

The basic tenet of event planning is that there will be changes as the event is organized. The staff will grow as the event nears. Some event companies go from 2 people during the early concept stages to over a thousand staff and volunteers on the day of the event. The concept that the event has a life cycle is a metaphor for the growth and change of the planning and implementation. The diagram below shows the event project life cycle.
The event starts with an idea or concept, the first question to ask is Is it feasible? The feasibility is fed back into the concept (iteration) and the concept may need to develop. Once it looks feasible, the event planning can start. This is not a mechanical or linear model. The planning may uncover opportunities or risks that need to modify the event concept. Aspects of the plan may be implemented while other areas are still in the planning phase. For example promoting the event may start well before site planning. All these processes feed into each other.
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There are some aspects of shutdown that may well begin during set up. The areas of risk, content and cost as well as the schedule have to be managed along the life cycle. A risk may be very different over the event project life cycle. This means that event plan is not a static document. The only certainty is that there will be change. Internal change includes the increase in event staff, the increase in contract management as more suppliers are involved. Internal change may also be unexpected. The event company may take on other events while the one event is being planned. External change could be the all-too-common change of venue or it could be on a grand scale with the change in overseas currency exchange rate. No matter what change occurs the event will need to work within constraints set by the client - such as making a profit - or by legal and ethical issues. The former form the event life cycle objective functions. There may be far more subtle constraints implied by the clients working culture - such as the corporate culture.
o Scale
The written event plan can be as short as one page or as long as a book. It depends on the level of detail or scale in the planning. This level of detail will depend on such factors as: Complexity of the event Scale of the event Familiarity of the event management, staff and suppliers with the type of event Legal and stakeholder requirements Time and other resources allocated to the task of planning
The process of writing a plan assists in the structuring of the event. It is also a communication tool and a project baseline from which the event can be measured. It is not written in stone and will need revising as the organization of the event life cycle proceeds.
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o Risk
There is a risk that a written plan will become the master of the event rather than a method of obtaining a successful event. The Assessment -> Plan -> Implement -> Evaluate procedure is an oversimplification of a complex series of overlapping processes. This explains the reticence of event managers to create mission statements and objectives. In the volatile environment of event organization, these can easily become milestones around the neck of the event management. There is enough to do without having to revisit and rework all the objectives. As well, there is a tendency in academic writings on event management to see planning as the panacea of all event problems. They stress that the major failures of events are a result of poor planning. This is a tautology and a result of 20 20 hindsight. If planning is defined as foreseeing all problems before they arise then ipso facto there has not been enough planning. It is good example of turning an historical description into a prescription. In the real world of event organizing, change (and problems) can come from anywhere. A local Prince may dislike the event and cancel it. The result of any change in a complex system made up of a fixed number of related variables cannot be predicted. For example, if there are 200 tasks to set up an event and one of these tasks changes or a new one is introduced, the relationship between all the tasks may change i.e. 200x 199 relationships, which may well change all the relationships again and so on ad infinitum. In other words a small change can easily have unforeseen results.
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1) Feasibility Study
A major element in a feasibility study is to provide a choice of various models for the event and discuss the implication of these models.

Setting out the aims of the study Choice of time and place
o o o
Factors in Site Choice Draft of Suggested Places Factors in the Choice of Date
Logistics
o o
Sourcing Transport
Costing Revenue
o o o
Ticket scaling Ticket distribution Funding sources - sponsorship, foundations, grants
Event Content Event Options or Models Comparison of Event Models Administration including contracting and organization structure Risk issues -including possible insurance Assessment of similar events Recommended Option
The most important section of the event feasibility study is the comparison of the choices - options or models. The comparison must use the same aspects of the event.
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2) Event Promotion
In the world of marketing 'promotion' generally refers to a one-off event that provides a stimulus for the public to buy a service or product. A special event can be part of a more general promotion campaign of a company wanting to draw attention to their product. The Absolut Vodka venue at the Opera House during the Sydney Festival was an example of this. A local council may create a festival as a way of promoting their region. As used by the event industry the word promotion has come the full circle. It uses all the marketing techniques. As it is project based it has a definite life span. The risks involved in one off or first time events mean that the event manager has to be acutely aware of the tools of promotion. The audience does not have a reference point for the event other than that created by the promotion. With repeat events and festivals the audience and suppliers have at least an idea of the type of event, venue and scale. For special one off events, the promotion is strongly linked to the reputation of the organizing company, sponsors and other stakeholders as well as the actual program or event content. As with all areas of event management, event promotion must be dynamic and able to respond to opportunities as they arise. Other areas of the event planning should also be able to respond to the unforeseen products of promotion. A good bit of PR can result in a surge of interest in the event and the event company needs to be able turn the response to the advantage of the event.
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The promotion schedule is only a tool to assist the planning of the event - not the event's master.
Tools of Promotion
o o o o o
Advertising Public Relations Direct marketing Word of mouth Hospitality
3) Site Choice And Design

While selecting a site/venue for an event, we have to look into for following considerations, o o o Size of the event Large scale or on a Medium or for a shorter scale event has to be carried out. Location Distance, accessibility, neighbors, history of other events, suitability to the event, etc. are the factors to be considered under locating a venue for an event. Design of the site Site/venue design is an essential part of event management. The temporary nature of events means there is limited time for corrections to the design. Therefore the event manager cannot forget that any element of design has an aesthetic as well as logistical - or practical - function. o o Layout of the venue points to be considered are facilities to be provided, size and shape of the room, viewing potential, flow of men and material, etc. while deciding a site. Flow of people and equipment - Although it seems obvious, the flow of people and equipment around a site is often not considered over the whole event. In particular there are different flow patterns at deferent times. As well the event manager must be aware of the 'flow' during an emergency.
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4) Staging
The staging of an event involves bringing together all the event elements around a theme. It is where the 'action' takes place at an event - where the audience looks. Staging is the heart of event management- it is basically the 'show'. All other aspects of event management surround it.
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The elements of staging revolve around a theme. It could be Children's Circus, the Blues tent or a corporate dinner party theme. However the theme has to work within constraints - available resources, what the client expects....
The efficient management of events is dependent on deciding what is most important in the given time span- i.e. priority. Different types of events place different emphasis on the staging elements. The staging is all about the guest/audience experience of the show- whether the 'show' is a sports competition, fun run or performance. An event manager doesn't need to know all about lights, sounds, audio-visual effects, special effects, etc. - but it is imperative that the manager at least knows the special terms used.
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The Event Proposal

A response to a request for tender is a common way for an event company to obtain work. In some cases it is the only way a new event company can enter the field. Government and semi government companies are required by law to put their needed supplies and services out to tender. Most private companies will do this as a matter of good business to make certain they are receiving competitive quotes. The event industry is no different. An event company will put together tender documents in much the same way as any other supplier. Depending on the quality of their work they may be placed on a preferred supplier list and regularly asked to put in a tender. This can be an arduous task as the event company does not want to be dropped from the preferred supplier list but may not want the work. Below is a checklist of what could be contained in the event proposal.

Cover Letter Title Page Proprietary Notice - cautions about unauthorized disclosure Table of Contents (TOC) List of Abbreviations Executive Summary Body of Proposal:
o
Profile of the Event Company:

General: including mission, background, credentials Specific: including previous similar events and resources available
o o
Project partners and their profiles Event Specific information:

Objectives Scope of Work Stakeholders Themes, design and ideas Site/venue assessment Resources required: AV, entertainment, catering, staff, suppliers... Marketing and promotional services needed
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Possible sponsorship Budget - corresponding to functional areas of program elements Control management - reporting processes, organization structure responsibilities Schedules - planning, transport, running order, promotion Environnemental impact - Natural environnent, trafic, transport. Risk issues including insurance.
5) Venue /Site Map

With the exception of cyber events, all events have to exist in 3D space. It sounds obvious but it can be easily overlooked. The place of the event can create so many problems and provide so many opportunities. All the event managers place the site of the event as their highest priority. Most event mangers will not bid on an event unless they have carefully looked at the site. Professional conference organizers will stay a few days in the conference hotel venue just to make sure that nothing is overlooked. The map can be used in these areas:

Communication Planning - event design and logistics Promotion History and evaluation
However the map is only effective if it can be understood.
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6) Planning and Control Documentation

It is one thing to plan the event it is another to communicate this plan to the various stakeholders. Correct event documentation is vital to effective management. The advantages are:

It communicates the plan of the event to the staff and volunteers The documents provide an ongoing record of the event's progress They provide a history of the event planning which may be used in any liability issues They provide a written basis on which to improve the methods of event management By standardizing the documents, different events can be compared The production of the documents creates a discipline in the planning .
One of the most common fears in event management is what happens if the event manager falls ill (run over by a bus' is the colloquial saying). As long as the details of any event are in the head of one person there is this risk. The results of the project management process are documented as various schedules, responsibility and action sheets. Each event company has evolved their own style of sheets. They are called by various names : production schedules, task lists, output matrix, timelines, run sheets, critical paths, checklists, event order, milestone lists, show schedule, show sequence ... The terms used generally reflect the past work experience of the event manager. However they all converge into six planning and control documents:

Contact Sheet Responsibility Chart Task or Action Sheet Work Package Checklist Run Sheet or Production Schedule - (the implementation schedule) which concerns the program of task at the actual event and can be further subdivided into specific Run Sheets - such as Rehearsal, Technical, Shut down ...
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B}. EVENT CONTROL 1) Logistics

Logistics is both a science and an art. It is also a convenient way of classifying an aspect of event management.
In logistics the areas of importance to the events are supply, transport, linking, flow control, and information network.
Each of these elements can be thought of as contributing to the sourcing and flow of the customers. They all require a checklist. The event product can be intangible as well as tangible items. However they all need to be supplied efficiently to the event. The facilities are the third element that needs to be analyzed in logistical terms. Supply - sourcing and flow - both to the event, around the event and out of the site.
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2) Negotiation
It seems obvious but it is often forgotten - an event is a one-time occurrence. Every year the annual festival is different. Change is fundamental to event management. Change will mean entering into different business relationships for every event. The result is that negotiation skills are fundamental to event management. Negotiation does not mean tricky dealings - it means coming to a mutually satisfying business arrangement. A large part of event negotiation concerns the resources used to create the event. They can be divided in to:
Standard resources - the negotiation for standard resources is fairly straightforward as most of the constraints and parameters are already known. For example in hiring a venue there will be a standard contract. The event manager needs to know the contract terms and the history of the use of these resources at events.
Customized resources - these are specialist resources created for the specific event. There may not be a standard contract or process. In this case the negotiation has to be well researched with risk and contingencies thought out. An example of this is the harbour floats for the Sydney's New Year's Eve event.
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3) THE EVENT MANUAL

The Generic Manual The manual can serve as both a list of procedures to successfully plan and implement the event, and a record of the procedures. It is part of the intellectual capital of an event organisation. The discipline involved in creating a manual can assist in the systematic planning of event operations. Many large companies have a generic operation and logistic manual that can be used in similar events organized around the world. Of all the areas of event management, the exhibition industry has created the most comprehensive event operation manuals. These manuals can take the event manager from the idea of an exhibition through the suggested marketing schedule to sourcing venues and creating floor plans. As they are going to be used with different operation teams, such areas as common terms and definitions and a plan for the filing system (both digital and paper) become an important section of the manual. These manuals can be set up on the web or the company intranet and become part of their knowledge management system. In general the manual is the document outcome of the project management process. The event operation manual can vary in its content. It is the result of the project management process combined with experience and advice- no matter how informal or unstated. This process is illustrated below. The checklist below is for a specific event operation manual - it is the manual to be used on the day of the event. Design

Strongly bound, colorful, and plastic cover so it can be used and found on the day Tabs with program elements (stages) for quick reference Cover with logo Contents page also show tab list Index
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Contacts

Event coordinator mobiles Emergency Services - police/ambulance/fire numbers Lost children procedure Lost property Headquarters - where and when open Police - where on site First Aid - where on site 'On the Day' Event Contact List (one page) Road and Traffic Authority Venue Management Defence forces Infolines for event Performer contact list - listed by stage, parade Radio channel list Two-way radio operation guide
Production

Event summary - time/action/location Map of event site Production Schedule by locations (stage) Set up schedule - date, action, supplier, crew number, option Crew (backstage) schedule - bump in and bump out times Crew catering requirements Crew accommodation Information booths and map of their location Security information Security............
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4) Information Technology for Events Information Technology is rapidly changing the way events are both planned and controlled. Areas of event planning and control that can benefit from IT:

Scheduling Financial control and Budgeting Promotion Distribution Control and reporting Risk management and scenario building Contact management Site/venue layout Staffing and volunteer management
Possible limitations of IT for events:

Financial costs Retraining staff Limited access, passwords and computer security Information loss Refocusing the event Software compatibility Restructuring the event company - particularly corporate culture problems and power shifts as a result of knowledge and skill ownership.
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Use of information software in
a. Design stage

Presentation software such as PowerPoint Spreadsheet software to establish budget scenarios such as Excel and Lotus CAD Graphics software in the creation of themes and logos
b. Planning process and basic business support:

Word processing packages such as MS Word and Word Perfect Accounting software packages such as Quicken and MYOB and spreadsheets Project Management software including MS Project Data Management software including Dbase and Outlook Communication software including Eudora and MS Outlook
c. Marketing of the event:

Ticketing and Smart card use Tracking Internet Marketing and Web sites
d. Implementation:

Registration in both sport and conference software Audio visual software Video production and editing software CDROM production Digital broadcast Scoring and scoreboard display
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5) Risk Management
In the event field as in so many project based industries the identification and management of risks is a high priority for management. There are special circumstances at events that add to the importance of risk management such as

Large crowds Use of Volunteers and inadequately trained staff Untried venues and sites Quick decisions and inadequate time, particularly as the event gets closer Complex and specialist activity Thrills and Spills - i.e. activity that is meant to seem like it is a risk. Need for good community relations Untried communications New event company Little 'continuing work' control over subcontractors and suppliers
When combined the above points provide a very good reason to identify and control as many problems as possible.
Risk Identification
Part of the knowledge gained by event experience is the ability to identify risks. It would then make sense to ask those people with the most experience. In many cases this is the subcontractors and suppliers. Although the event may take a year to plan and be over in a day, the suppliers are continually working at various events and their knowledge is invaluable to the event manager.
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Other methods of identifying risk are: 1. Meetings with stakeholders 2. Employing risk management experts 3. Raising the issue at staff and volunteer meetings 4. Through the local councils and police 5. Asking the emergency service suppliers Brainstorming is a common method of identifying risk. The brainstorming meeting can apply itself to the whole event or to particular sections. The use of test events, event modeling and 'event incubating' are methods for risk identification. The Olympic Organizing Committee carries out a detailed schedule of smaller events that test aspects of their overall plan. As yet there is little computer modelling of events. However, simple financial scenarios, using spreadsheets and project management software, are used as a method of risk identification. On a larger and more scientific scale, events can be 'incubated' in a controlled environment or on a small scale and the finished plan is used as the basis of a larger event or franchised to other regions.
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Careers in Event Management
Off late event management has been considered as an exciting career option. In fact, until five to six years ago there were not too many event management companies, and as industry the turnover was no more than 18 Crores, in the early 90s. However, things began to change and by the end of the financial year 2007-2008, the industry is expected to be worth no less than 1800 Crores. . Careers in event management seem to be alluring more and more youth. In fact, even homemakers have stepped into the industry and organize small and private events in their spare time. Also, there are event management companies that that take on consultants, who work with them on a freelance basis, as and when the need arises. Thus there is a lot of scope in the field of event management. And the event manager jobs are ever increasing. .
Earlier one was employed and learnt the ropes of the trade on the job. But now there are vocational courses diploma and degree in this field. These courses provide theoretical information, which then is implemented during the internship period. And on the completion of the course, one is almost like any other seasoned event manager.
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Amongst the job openings in event management are those in the following departments:

Visualizing concepts Planning Budgeting Marketing Organizing Coordinating Executing
One can also select a few areas of event specialization that include :

Fashion shows Musical concerts Corporate seminars Exhibitions Wedding celebrations Theme parties Product launching
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Nationalized institute of event management
THE INSTITUTE
Event Management is done at a very huge scale in India. We have the greatest stage and television shows in the world. The growth of sophisticated and mega companies have brought forth a spurt of Meetings, Seminars, Exhibitions, Conferences, Product launches and all have to be a matter of class and style. Then come the celebrity shows, international artist shows, shows for a cause, road shows, competitions and you name it and India has it. In India even personal functions like Marriages and Birthday parties have become such important social matters, that they have to be managed professionally.
Research showed that there was no formalized education to teach Event Management. Event Management Companies found that they had to spend a lot of time in training personnel and they will lose a perfectly trained person to a competitor for better bait. Companies found that their executives lacked expertise to handle events, and hence a growing need was felt, to have a formalized training in Event Management.? But it was not so easy because Event Management encompasses all; it includes Organizational skills, Technical and Production Knowledge, P.R. Marketing, Advertising, Catering Logistics, Dcor, Glamour Industry, Human Relations, Study of Law Licenses, Risk Management, Budgeting Study to Allied lines like Television and other Medias, and the list just does not end here. So it took a painstaking three years research to start a course on Event Management. National Institute of Event Management was formed to cater to the growing needs of the huge multi-dimensioned Event Management Industry in India.
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MISSION & VISION

NIEM believe that creation and dissemination of knowledge is essential for any effective management. NIEMs mission is to create future leaders, managers and professionals in the Global Event Management field by offering superior learning opportunities, engaging in research and scholarly activities along with a perfect blend of practical training on some of the most awesome and glittering sets of the worlds biggest events.
NIEM are guided by their commitment to achieve excellence in research and knowledge on event management and promote entrepreneurial spirit by encouraging the intellectual and diversified development of their faculty and students.
Through their distinctive curriculum and post graduate program they challenge the students to think and communicate and with a supportive climate of civility and freedom of expression their students become ethical, informed, wide spectrum med and articulate participants in society.
NIEM aims to
o To create a new generation of Event Personnel and groom them to become Event Organizers of the future. NIEM has already done it. It has created the largest number of event personnel in the world. o o To professionalize the field of event management. To organize the event sector and bring Indian events to the class of global events.
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ORGANISATION STRUCTURE (A) The Executive Board

Dr. Hoshi Bhiwandiwalla is a M.Com, D.M.S., D.H.E., PhD (Bombay), PhD (USA), has more than 25 years of teaching and Event Management experience. He received the Prestigious Rashtriya Ekta Award in Education (a National honor). He is the Dean & Director of NIEM. Mr. Rajiv Zaveri is B.Com, MMS, and DIEM and has huge Event Management experience. He is the Senior Joint Director of NIEM. Prof. (Mrs.) Binita Thakore has 25 years of teaching experience and is the Joint Director of NIEM. Mr. Chandrakant Shah is a banker and executive and a Joint Director of NIEM. Mrs. Niti Bengali is a graduate in Commerce. She is the Registrar and Joint Director of NIEM. Mr. Sunil Shirodaria is a Chartered Accountant and a Joint Director of NIEM.
(B) The Faculty

1) Prof. (Dr.) Hoshi Bhiwandiwalla (M.Com, DHE, DMS, PhD, PhD (USA).) He is the Dean & Director at NIEM. He has a rare blend of expertise in Event Management & Teaching and hence is a real expert in Training in this field. He was awarded the Rashtriya Ekta award (A National honor). 2) Prof. Cyrus Gonda B.Com, MHRDM, HAFT (Hotel Adm. & Food Technology) with distinction. He is a certified Auditor for ISO 9000 & 14000, certified Quality Team facilitator for ODI UK, Life Member of ENSA and Banking Management Association. He teaches at various Management Institutes, Zee Education of IITC, Naval Institute of Technology, Sophia Polytechnic and various other colleges. 3) Prof. Nisar Merchant is B.Com, C.A. He is a consultant at ShoBiz India P. Ltd. and Karmali & Co. He is a member of All India Management Association, Asia Academy of Management and has 11 years experience in Advertising field, and also has designed and directed Events. Page 51 of 92 pages
4) Prof. Seema Mahajan is a highly qualified Marketing & Ad Teacher. She is a faculty member of NMIMS and also for ZED education. She has worked for major Ad agencies and has associated in the making of a number of Ad films. 5) Prof.Kalim Khan, Deputy Director of Rizvi Institute of Management is BE &MMS. He conducts training programs in Marketing, Productions and Quantities training. 6) Prof. Swati Iyer is MBA in Marketing and has worked in Hungama TV, MTV & Cartoon Network. 7) Prof. Daryl Suchita, Sr. Manager at Lintas, Mudra, Indian Express and Wizcraft. He is now Sr. Manager at 360 Degree Times Event Co. There are a lot of other leading faculties from MBA School and Event companies.
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VARIOUS PROJECTS UNDERTAKEN BY NIEM & ITS STUDENT

NIEM students have worked on various projects and come out with credit and flying colors. Ceat Cricket Ratings Lata Mangeshkar Night Deep Purple Concert Zee Cine Awards Mahindra Scorpio Launch SirElton John Concert Sansui Awards Alpha Gaurav Awards Tele Awards Mata Sanman Pune Festival V. Shantaram Awards Miss Pune International Film Festival Pune Movie Premiers Alpha Mumbai Gaurav Puraskar Drishti - Indian Express Bryan Adams Concert Manikchand Dandiya Priti - Pinky Dandiya Times Utsav Dandiya Falguni Pathak Dandiya Sankalp Miss Mumbai
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THE WAY, NIEM MANAGES EVENTS

NIEM is an institute which manages and organizes events by working in the teams. These teams are defined on the basis of the type of events they manage and organize. Normally, NIEM handles 2 types of events, viz. In-house Events and Out-house Events.
EVENTS
The events managed by NIEM are basically classified into two types, viz, In-House Events and OutHouse Events.
1. IN-HOUSE EVENTS
In-House Events are the events that are totally managed and organized by the NIEM. These events are normally managed and organized by the students of NIEM. Various events organize by the NIEM are o o MR AND MS UNIVERSITY ALL INDIA RADIO FM
And many more..
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2. OUT-HOUSE EVENTS
Out-House Events are the events that are manages by the NIEM students but are organized and controlled by the event management companies or event managers other than that of NIEM. Various events handled by the NIEM students but organized by the others are o o o o o o ZEE CINE AWARDS SANSUI AWARDS BRYAN ADAMS CONCERT STAR SCREEN AWARDS MTV LYCRA AWARDS 2003 MTV IMMIES 2003
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TEAMS
A team comprises of any group of people linked in a common purpose. Teams are especially appropriate for conducting tasks that are high in complexity and have many interdependent subtasks. No significant task can be accomplished without the help of essentially all team members, team members typically specialize in different tasks, and the success of every individual is inextricably bound to the success of the whole team.
NIEM manages all its events by working in teams. These teams depend upon the type of events which NIEM handles. Generally, these teams are named after the event types. i.e. In-House Team for managing In-House Events and an Out-House Team for managing Out-House Events. These teams are decided by the Principal of NIEM. These teams are further sub-divided into sub-teams and committees depending upon the nature of events.
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1. OUT-HOUSE TEAM
Out-House Team is formed for managing the Out-House Events. These events are organized by the event managers and the event management companies other than NIEM. Hence, we can say that the events which are not managed by the NIEM are said to be the Out-House Events. This Out-House Team is completely managed by the event managers and event management companies. The head of this team is not a NIEM member. The student who has first worked with the In-House Team is only given the opportunity to work in the Out-House Team. Here, also, there is no restriction on the no. of members that should be present in the team. The nature of working of Out-House Team completely depends on the nature of the event management company.
2. IN-HOUSE TEAM
In-House Team is formed for managing and organizing In-House Events. In-House Events are the events that are totally managed and organized by the NIEM students. This In-House Team is further sub-divided into smaller teams and committees. This team is responsible for the whole event. There is no limitation on the no. of members to be present. Any no. of members can form the In-House Team. The Principal allocates the work to the sub-teams and committees. In-House Team is completely managed and organized by the students of NIEM. And at the top level of these teams students only handle the work and responsibilities. This In-House Team is further subdivided into Event Planning Team and Event Control Team. As the name suggests, that Event Planning Team would be looking after the work of planning the whole event and the Event Control Team has to control the whole event.
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EVENT PLANNING TEAM
The aim of Event Planning Team is to plan all the tasks so that changes and unforeseen problems can be dealt with in a focused way. This team deals with the planning of the site/venue selection or design, preparing the feasibility report, promoting the event, designing the stage for the event, and planning the human resources. The above functions of event planning are divided into further sub-teams based on the area of responsibility.
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o SITE/VENUE SELECTION & DESIGN TEAM

This is a team which decides the venue or site where the event has to take place. The team is totally responsible for the venue designing and selection. They have to prepare a report on the site selection that why they are selecting this venue, what are advantages of the venue, and more related queries on the venue location. They also have to design the venue that means how the location should be, which object should be present where, and many others.
o EVENT FEASIBILTY TEAM

Event Feasibility Team has a very important task to do. That is, the team has to prepare a feasibility report about the whole event. The team has to make a research that whether organizing that event would be profitable or not and what are the implications of that event on the reputation of the organization or whether the transportation/logistics cost would not be high by organizing event at a particular place or are their any risk that would arise out of the event and more related aspects.
o EVENT PROMOTION TEAM

Event promotion team, as the name suggests, is responsible for promoting the event to the target audience. This team has to plan a perfect combination of 5 areas i.e. advertising, public relations, direct marketing, word of mouth and hospitality for promoting the event. This team has a control over the tools of promoting an event. We can say that the team is the one which creates a stimulus in the minds of the people.
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o STAGING TEAM
Staging team is responsible for designing the stage. Staging is the heart of event management. This team has to decide particularly about a stage that how the stage should be looking or where the sound system should be kept or how the cameras would be placed or how the dcor should be maintained and many other related areas. This team has the work to be done well in advance but their work is seen and felt only at the time of the actual event.
o HUMAN RESOURCE PLANNING TEAM

The Human Resource Team is able to decide that what number of staff is required during the event, before the event and after the event. This helps the event management organization to hire the staff for the actual event as per the need.
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EVENT CONTROL TEAM
The aim of Event Control Team is to control the various factors for organizing an event. The whole event is controlled with the help of factors such as finance, logistics, I.T., etc. The Event Control Team is further sub-divided into finance team, I.T. team, logistics team and risk management team.
o FINANCE TEAM
As the name suggests, finance team deals with the financial implications of the event on the organization. The finance team estimates the event costs, cost for promotion, logistical costs, human resource cost, etc. That means the finance team has to look after the various factors that affects the profitability of the event management organization.
o I.T. TEAM
I.T. team deals with technological aspects of the event. It deals with the areas where the technology is used for managing the events. Those areas could be promotion of the event, designing the event, controlling the technical areas on the stage, etc. Hence the team is responsible for all these areas.
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o LOGISTICS TEAM
This team mainly deals with the logistics and transportation factors of the event. The team has to identify the risks and benefits arising out of the transportation of various equipments, etc.
o RISK MANAGEMENT TEAM

The team has to identify the various risks arising during and before the actual event. The organization has to control those risks by identifying them earlier and finding appropriate solutions to avoid those. The various risks can arise out of large crowds, using inadequately trained staff, negative publicity, and many more.
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NIEMs view about Event Management as an Industry
Event Management is a multi-crore industry with mega shows and events hosted regularly. In India personal functions like marriages and birthday parties have become important social matters, and have to be professionally managed. The growth of sophisticated and mega companies have brought forth a spurt of meetings, seminars, exhibitions, conferences, product launches with everything being a matter of class and style. Then comes the innumerable celebrity shows, international artists shows, shows for a cause, road shows, competitions, that India has seen of late. More than 200 companies have forayed into events. The early 90s has seen events spend at a mere 20 crores but now it has increased to over 500 crores. Growth is therefore 200% annually. The FICCI has estimated event management to be a 3500 crore industry by 2005. But surprisingly, research showed that there was no formalized education to teach event management and Companies found their executives not up to the mark to handle events. It was not so easy to train because event management includes organizational skills, technical knowledge, P.R., marketing, advertising, catering, logistics, decor, glamour identity, human relations, study of law and licenses, risk managements, budgeting, study of allied like television and other Medias and several other areas. The Present Scenario is extremely positive and this is the right time to open small & medium sized Event Companies. NIEM students are taught how to form an Event Company and many of them have successfully done it.
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Factor that distinguishes NIEM from its Competitors in the Industry
Regency International Institute of Tafe is situated at Adelaide South Australia, and it is a world class Institute wholly owned by the Government of South Australia. It specializes in Food, Leisure and Event studies and has a very high name in Australian study circles. Impressed with NIEMs excellent track record in the field of events and its 5th position in the world and first in Asia, Regency chose NIEM as its INTERNATIONAL PARTNER and gave an opportunity to NIEM students to get an additional elite diploma called DIEM (Diploma in International Event Management) from this coveted Institute. NIEM students are the ONLY PRIVILIGED STUDENTS IN INDIA to get this elite International Diploma which no other Indian students of any University, Institute or college can get, i.e. the DIEM. The advantages of holding the DIEM are:1. Its exclusivity that you are the only few Indian students holding an International Diploma. 2. The power it adds to your C.V as an additional world class diploma. 3. You get it with the regular NIEMs DEM & PGDEM, so no waste of extra study time. 4. You learn two subjects in International Event Management. Your Diplomas will also carry the rare honor of having the logo of the Government of South Australia along with the Regency logo. The cost and procedure is kept simple to be of great use to NIEM students and you can do it without sparing extra time or efforts.
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MEDIA OPINION ABOUT NIEM

'No Body can organize like National Institute of Event Management'- Bombay Times 'And rest assures, the institute isn't one of the many that springs up in every street corner, it has come in to existence as an autonomous body only after painstaking and detailed research in the field'-Bombay Times
'Said the Events Manager of ZEE the students of NIEM were so good that its like ZEE-NIEM marriage and we will definitely work together in future'-Bombay Times
'A programme that adds Power to your CV- Head Start'- Indian Express 'According to a study, DEM Graduates will draw 50 percent higher salary compared to a Management graduate'-Kaleidoscope- New Woman
'In April 2000 NIEM was set up. It is considered to be on par with Event Management Institutes around the world'. 'It is very different from other courses It is very interactive and a lot of emphasis is given on practical training. You learn a lot more than in other management courses'. The response entertainment industry has given NIEM is very encouraging'.-Mid Day
'Dr Hoshi Bhiwandiwalla rightly called the Father of Event Management in India'-Mid Day 'NIEM was the only institute to speak on Event Management on All India Radio- FM NIEM signs historic international event study agreement. So impressed were the authorities of Regency with NIEM credentials that it was recommended for international tie-up Bombay Times.
Students of NIEM are the backbone of Mr. & Ms. University Bombay Times
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Media Exhibitors
-Krishi
Krishi - Agriculture Trade Fair being organized since 1998 has evolved a balanced relationship between Indian Farmers, Agriculture Industry & technologically savvy minds. This exhibition is helping Indian Farmers to solve the problems and making them ready for the challenges of changing global scenario. Active participants & visitors are well aware that this event is a better avenue for all those who think of today and plan for a better tomorrow..
KRISHI endeavors to create an amicable platform, for sourcing agri-inputs to agri-produce processing, to not only benefit the farmers but also the business community, by exhibiting their farm oriented products enabling enhancement of agriculture produce..
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KRISHI invites all experts, researchers, organizations, manufacturers, traders etc. globally, to participate in this EVENT to share their knowledge for the benefit of agriculture and mankind. Let us unite to generate solution for addressing more complex future problems to transform agriculture into a lucrative venture.
Participation from all major organizations & Companies those are having Innovations, products, solutions and services that are of professional interest to agriculture. Exhibition will represent the entire spectrum of Agriculture & allied Industry. in: Manufacturers, Dealers, Traders, Exporters, & Consultants
Agriculture, Floriculture, Aquaculture, Sericulture, Wormiculture, Animal Husbandry, Poultry &
Hatchery, Goat Farming, Dairy Machinery, Tissue Culture, Agro Forestry, Medicinal Plantation.Farm Equipment, Farm Machinery, Pipes, Electrical Machines & Motors, Protective Nets, Shade Nets, Agro Tourism, Pesticides, Fertilizers, Organic Manure, Seeds. Irrigation Systems, Green House / Poly House, Cold Storage, Agricultural Universities, Transporting Systems, Agricultural Consultants, R & D Agencies & Insti., Solar Equipments, Cottage Industries, Packaging & Processing, Financial Institutes, Windmills, Telecommunication, Instruments, Rural Housing, Agricultural & Allied Publications, Tractors, Govt. Organizations, Tribal Development, Water Management, Machinery & Equipment p. For Sugar Factories, Pollution Control, Oil Mills and Biogas, Food Processing Technology & Equipments.
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The previous show held in year 2009 that met with almost unanimous acclaim:
95% of visitors found it highly relevant. UNEQUALLED NATIONAL & INTERNATIONAL REPRESENTATION. A AGRICULTURE SHOW THAT NOBODY CAN AFFORD TO MISS. 63% of visitors are leading users: 50% of visiting farmers have farms of over 15 Acers One in two visitors owns live stock. 25% of visitors are distributors, dealers, importers, business-owners, etc.
50% of visiting farmers have farms of over 15 Acers 50% of visiting farmers have farms of over 15 Acers
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Event Profile
Krishi Agriculture Technology Fair and Conference which is being organized since 1998 has evolved a balanced relationship between farmers and technology savvy minds. In its constant endeavor to make KRISHI a world class show for the Indian Agriculture Industry, Krishi is planning a robust lineup in 2011 of not only the latest technology and products but also quality learning and business opportunities. Krishi 2011 is not a just another trade show but a combination of display, knowledge sharing and networking activities to showcase dynamic realities of Indian Agriculture Sector.
Till today a majority of India's economy largely relies on agriculture. The Government is inclined to boost agriculture not only in monetary terms but also by providing basic necessities, education, infrastructure, etc. The rural sector is rapidly adopting the urbanized infrastructure while keeping its identity intact. Latest technology is being used in the agriculture sector to explore irrigation where water is a scarcity. New cash crops are now being grown and facilities of cold storage and food processing are being ramped up to ensure a sustainable supply chain. Agri-exports from India are now accepted globally and have immense potential..
India is already one of the global leaders in the agricultural sector. It is the largest producer of milk, fruits, pulses, cashew nuts, coconuts and tea in the world, the second largest producer of rice and wheat in the world and fourth largest in grains. India is also one of the largest producers of cotton, sugarcane, peanuts, jute, tea, and an assortment of spices. India is poised to become the world's food basket in terms of both quantity and quality. India has the potential to feed not only her large population but also to export its produce.
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Exhibitor Profile
We welcome all organizations & companies those are having Innovations, products, solutions and services that are of professional interest to agriculture. Exhibition will represent the entire spectrum of Agriculture & allied Industry. Seed Technology Farm Implements & Machineries Post Harvest Technology IT in Agriculture Planting Material & Propagation Organic Inorganics Aquaculture Rural Development Agencies Education in Agriculture Certification Agencies Agriculture Allied Services Farm Technology Horticulture Food Processing Water Managements Technology Plant growth regulators Live Stock & Dairy Government Agencies State Marketing Boards
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Visitor Profile
Krishi draws in over 225000 visiting participants on a regular basis, making it one of the most attended trade shows of its kind in the country. Delegates from both the host nation, as well as from Australia, Israel, Italy and France attend the show. Around 94 per cent of the total visitors attend the show to get acquainted with the latest innovations in the agricultural sector and the event is attended by farmers in large numbers. Manufacturers of agricultural machinery, traders and research agents are also present at the Krishi 2011Show. Governmental bodies and state marketing boards participate at Krishi as well.
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INDIAN AGRICULTURE INDUSTRY and KRISHI
Agriculture and allied sectors are considered to be the mainstay of the Indian economy. They are the important source of raw material and demand for many industrial products, particularly fertilizers, pesticides, agricultural implements and a variety of consumer goods. They contribute nearly 22% of India's Gross Domestic Product (GDP). About 65-70% of the population is dependent on agriculture for their livelihood. .
India's varied agro-climatic conditions are highly favourable for the growth of large number of horticultural crops, which occupy around 10% of gross cropped area of the country producing 160.75 million tonnes. India is the second largest producer of fruits and vegetables in the world. It is also second largest producer of flowers after China. It is also the leading producer, consumer and exporter for spices and plantation crops like tea, coffee, etc. .
Although Indian Agriculture has come a long way, there are certain aspects that need to be urgently addressed. Indian Agriculture sector needs well functioning markets to drive growth, employment and economic prosperity in rural areas of the country. To provide dynamism and efficiency into the marketing system, large investments are required in post-harvest and cold chain infrastructure nearer to the farmers' fields. Indian agriculture also has to diversify into high-value crops, raise productivity, restore soil health and enhance the application of modern technologies including biotechnology. Hence, there exists innumerable business opportunities in the agriculture and allied sectors. Investors and global agricorporates from all over the world are looking at India with great interest to bridge these market gaps and are making investments into the sector to take advantage of its immense potential. The increased credit flow of $105bn promised in Budget 2011, presents a massive opportunity to Indian agri-corporates in the form of joint ventures, technological tie ups and marketing partnerships in India.
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In the global economy, opportunities for Indian companies are not just in India, but also in overseas markets. With improving infrastructure, favourable government policies, improving image of Brand India, the time is ripe for Indian agri-corporates to pursue potential in overseas markets.
Agriculture and allied sectors are considered to be the mainstay of the India economy. Today, the Indian economy is characterized by a liberalized foreign investment and trade policy, India has grown to become a trillion dollar economy with largely self-sufficient agriculture sector, Indian markets have significant potential and offer prospects of high profitability and a favorable regulatory regime to pursue investors .
Welcome to The Agri Business Forum aims to explore and map various opportunities for agri business in the internationally-integrated and globalized economic environment.
What is Agri Business Forum? Agriculture Business Forum will discuss strategies to enhance business in agriculture sector and provide a platform for Indian and overseas corporates involved in the agri-sector to network and explore mutually beneficial business opportunities. The Agri Business Forum will have a Conference and a Business to Business Matchmaking event specially arranged for the Indian and overseas Corporate participants.
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Topics for overseas delegates
Case studies of companies from the different sub sectors who have been successful in accessing Indian markets Opportunities for companies in India Incentives available from the government for doing business in India Technical and strategic collaborations Requirements of Post harvest management of crops Trends in Integrated crop management and how India can benefit from it New Irrigation Technologies and their potential in India Power Generation opportunities through BioFuels
Objectives of the conference
Gaining an insight into the Indian markets Understanding the market forces at work Getting practical and actionable information on how to access the Indian markets
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Facts & Figures of previous exhibition held in the year 2009: Exhibitors: 235 Total Exhibition Area: 10 acres Seminars: 10 Conferences: 02 Total Audience for Seminar: 5185 Total Visitors: 225000 International Participation / Visitors from: Israel, Italy, Belgium, France, and Australia
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Agri Business doesnt get any more direct than this Ever see a marketing campaign that can build awareness, generate leads, close sales, correct misconceptions, earn editorial coverage, build data base and conduct market research all under one roof.
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Process and planning of KRISHI:
Strategy:

Massive Advertising and news campaign on National Level along to ensure massive response. Posters, Hoardings, Handbills in key areas. Mobile Video Van to tour villages to promote Krishi 2009. Over one-lakh invitations earmarked for key persons and establishments in the field of Agriculture.
Grand & glamorous opening and closing ceremonies. Several competitions and shows for participants with impressive prizes & gifts.
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B2B Meets The B2B Meet is a unique concept of pre-fixed meetings, presentations and one to one session. The B2B Meet is providing a customized floor for organizations to meet, discuss, consult and transact business with specific names in the Industry and for the countries/corporates/manufacturers to make product specific or project specific presentations to a pre fixed niche audience. - One to one meets Participants can meet one-on-one with their respective customers/clients/prospective partners to further their objectives towards creating new alliances of fostering potential relationships. - Precious time saved by meeting selected decision-makers. - Concrete projects and productive meetings. To fix up your B2B meets please feel the following form & submit, if your request is accepted by the visitor, your appointment will be organized in a dedicated VIP space within the heart of the show.
The B2B Meet is a unique concept of pre-fixed meetings, presentations and one to one session. The B2B Meet is providing a customized floor for organizations to meet, discuss, consult and transact business with specific names in the Industry and for the countries/corporates/manufacturers to make product specific or project specific presentations to a pre fixed niche audience. - One to one meets Participants can meet one-on-one with their respective customers/clients/prospective partners to further their objectives towards creating new alliances of fostering potential relationships. - Precious time saved by meeting selected decision-makers. - Concrete projects and productive meetings.
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To fix up your B2B meets please feel the following form & submit, if your request is accepted by the visitor, your appointment will be organized in a dedicated VIP space within the heart of the show.
FLOOR PLAN:
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STALL CHARGES:
EXHIBITORS FEES - INDIAN EXHIBITORS PRE FABRICATED STALLS IN HALL Stall Size Stall Dimesion Participation Fees
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5 Sq mtr
2.5 mtr x 2 mtr
Rs 4500/- per sq mtr + 10.3% Service Tax Rs 4250/- per sq mtr + 10.3% Service Tax Rs 5100/- per sq mtr + 10.3% Service Tax Rs 4250/- per sq mtr + 10.3% Service Tax Rs 4800/- per sq mtr + 10.3% Service Tax Rs 4000/- per sq mtr + 10.3% Service Tax Rs 4800/- per sq mtr + 10.3% Service Tax
9 Sq mtr
3 mtr x 3mtr
10 Sq mtr Premium Stall
5 mtr x 2 mtr
10 Sq mtr
5 mtr x 2 mtr
6 mtr x 3 mtr
18 Sq mtr
6 mtr x 3 mtr
5 mtr x 4 mtr
Premium stall marked red in layout ( Premium Stall - Corner Stall with 2 side openings) CANOPY IN OPEN SPACE ( Pre Fabricated) 5 Sq mtr Canopy Stall 2.5 mtr x 2 mtr Rs 5100/- per sq mtr + 10.3% Service Tax
OPEN SPACE 25 Sq mtr 5 mtr x 5 mtr Rs 3200/- per sq mtr + 10.3% Service Tax
EXHIBITORS FEES - INTERNATION EXHIBITORS
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PRE FABRICATED STALLS IN HALL Stall Size 9 Sq mtr 18 Sq mtr OPEN SPACE 25 Sq mtr 5 mtr x 5 mtr US $ 175 per sq mtr + 10.3% Service Tax Stall Dimesion 3 mtr x 3mtr 6 mtr x 3 mtr Participation Fees US$ 250 per sq mtr + 10.3% Service Tax US $ 225 per sq mtr + 10.3% Service Tax
SPONSORSHIP OPTIONS Sponsorship / Branding options are available such as Principal Sponsor, Conference Sponsor along branding options where your brand can meet the target audience. Sponsorship Head Principal Sponsor Co Sponsor Associate Sponsor Activity Sponsor Nos 1 3 5 5 Amt Rs 25,00,000/- + 10.3% Service Tax Rs 15,00,000/- + 10.3% Service Tax Rs 10,00,000/- + 10.3% Service Tax Rs 5,00,000/- + 10.3% Service Tax
SPONSORSHIP:
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Sponsorship Options Sponsorship/Branding options are available such as conference sponsorship, Branding on gates, pillars and banners, where your brand can catch the eye of the participants Principal Sponsor 1 No Amt: INR 2,500,000 Co - Sponsor 3 Nos Amt: INR 1,500,000 Associate Sponsor 5 Nos Amt: INR 1,000,000 Activity Sponsor Amt: INR 500,000 Display Pillar Sponsors size 4' x 4' x 12' Amt: INR 125,000 each *Service tax @10.3% would be charged over and above the sponsorship fee
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Advertising
Discover the communication tools provided for you to make your company stand out and benefit from enhanced visibility at the exhibition. .You can choose the communication tool that best suits the image and spirit of your company from a number of options.
Exhibitors and companies are welcome to advertise in FAIR CATALOGUE the Fair Catalogue of Krishi 2009 International Agricultural Trade Exhibition. The Fair Catalogue contains information of fair. Print Size : 115mm x 180mm (Process - Offset) Fair Catalogue - Advertisement Rates Details Full Page B & w Full Page Colour Cover Page 2 & 3 Book Cover ( Col) Rates (INR) 6,000/12,000/22,000/32,000/-
PROMOTION VAN
Associated publicity with mobile van. Branding on Handbills, Audio Video Films & Van which travel in rural areas to promote the event - 30 Days Tour. Rs. 1,50,000/- + 10.3% Service Tax (Each Van)
ADVERTISING PANELS
DISPLAYAdvertising display panels in walk-through areas and exhibition boundary. Located at prominent locations
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like exhibition boundary visible from parking & while -Display entering Size of one in panel = exhibition. 10 x 8
- Minimum booking 5 panels @ 10000 per panel = 50,000/(Includes flex & M S pipe frame)
ADVERTISEMENTS IN NEWSLETTERS The newsletter is sent out to our targeted, continuously-updated database.. - Circulation of Newsletter - 1, 00,000Advertisement Rates 100/sq cm (Black & white)
- Size of Newsletter - Tabloid
ADVERTISEMENTS DISPLAY PILLARS
ONDisplay pillars in walk-through areas near entrance & located at prominent locations.. Marked as S, T, U, V, W, X, Y, Z in exhibition layout.
-For pillar Marked S, T - - Amt. Rs. 1, 00,000/(each) + 10.3% Service Tax. -For Pillar Marked U, V, W, X, Y, Z - Amt. Rs. 75,000/- (each) + 10.3% Service Tax
Glimpse of Krishi 2011
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Opening ceremony of Krishi 2011
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INDIA WINE SHOW AT KRISHI:
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CONCLUSION Event management is a glamorous and exciting profession which demands a lot of hard work and dynamism. As the name suggests, it means conceptualizing, planning, organizing and finally executing an event. The event could be of any type - musical show, concert, exhibition, product launching etc. This industry is just six years old in India, but holds a lot of promise for expansion. It offers enormous scope for ambitious young people. Event management is the planning and implementation of events, large and small that meet the marketing goals of an organization. Event management is an area that is growing rapidly, and is expected to have a phenomenal growth rate in the next decade. Typical events organized by professional event managers include product launches, parties, sponsored events, sporting events, competitions, concerts and festivals, fundraisers, trade shows, corporate open days, seminars and tours.
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RECOMMENDATIONS & LEARNINGS 1. Proper logistics management is like the backbone of the event. Hence, it is necessary to create a proper network and manage inventory properly. 2. Judge efficient people; indulge in proper human resource planning to ensure trained staff during the event. 3. Never blindly rely on anyone. Think independently. 4. Make best use of modern methods of communication to ensure a good promotion of the event before its actual day and smooth flow of all the activities during the actual event. 5. Advertise properly do not save money on advertisements. 6. Create a brand of the program rather than selling it as a mere classical program, let the name of the program indicate everything. 7. Being an autocratic type of leader especially during the event helps a lot to avoid the uncertainties. 8. Loss of data, the most terrifying thing to happen. Appoint a separate committee to take care of the same.
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ANNEXURE CASE STUDY Latin Academy of Recording Arts & Sciences Situation Analysis The Latin GRAMMY awards, organized by the Latin Academy of Recording Arts and Sciences (LARAS) were first held in Miami in 2000. The following two years they were held in Los Angeles, to the chagrin of officials in Miami. Miami-based Cuban-American protest groups, on the other hand, were opposed to the awards, which sometimes honored artists resident in Cuba. Challenges It took a year for LARAS to settle on Miami as a host city, having looked at bids from Los Angeles, Atlanta, New York, Puerto Rico and Miami. However, moving the show back to Miami was not easy, as the powerful Cuban-American lobby was fiercely opposed to the awards in general and to a Miami venue, in particular. Burson-Marsteller was charged with laying the groundwork to align political, economic and public interests in order to create the proper environment for the 4th Annual Latin GRAMMYs to take place in Miami, while generating positive publicity for the show. B-M also handled ongoing local community relations, public affairs and issues management. The agency team was also charged with event planning and management, and strategic global media relations, including publicity-related initiatives for the domestic, U.S. Hispanic and international interests surrounding the signature Latin GRAMMY Award event and LARAS' related educational, philanthropic and cultural events.
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Objectives
- Align political, economic and public interests to allow the show to go on, in Miami, and avoid a major controversy. - Grow the 4th Annual Latin GRAMMY Awards show increase media, audience, sponsor and market share to make it a more valuable brand and broadcast property in the future. Strategy & Implementation Given a tight budget, Burson-Marsteller's strategy was to use the media as a vehicle for delivering targeted messages to all audiences. Using Burson-Marsteller's global research resources, the team amassed market and media intelligence, past and present, to stay aware of what key influencers were saying around the world and to prepare LARAS spokespeople accordingly. Media: Burson-Marsteller handled all media relations efforts on behalf of the Latin Recording Academy, from media training its executive spokespeople to drafting crisis plans. Burson-Marsteller partnered with Marsteller Interactive to develop an online credentialing program which made the task of paring down 1,600 media applications to 486 much easier. Event Management: Burson-Marsteller coordinated and staffed over a dozen events, including a Gala Event & Fundraiser and the Latin GRAMMY Nomination press conference. Issues Management: Burson-Marsteller worked closely with the Latin Recording Academy, business and governmental leaders on key issues that could impact the quality, reputation and safety of the 4th Annual Latin GRAMMY Awards show.
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Results
As a result of six months of very close collaboration, B-M and the Latin Recording Academy executed seamless communications for the 4th Latin GRAMMYs, held in Miami, on September 3rd. Success is evaluated in terms of positive international publicity, increased domestic viewing audience numbers, higher ratings for CBS (holder of exclusive broadcasting rights), increased community involvement and acceptance, enhanced and new relationships with members of the national and international media and overall client/team satisfaction. Objective 1: Burson-Marsteller and the Latin Recording Academy effectively executed a campaign to hold the Latin GRAMMY Awards show in Miami and minimized the protest threat. B-M garnered massive and positive coverage for the Latin Academy, its executives, its artists and its educational, cultural and philanthropic programs in numerous international, U.S. Hispanic and domestic media outlets. Objective 2: Burson-Marsteller helped grow The 4th Annual Latin GRAMMY Awards the show posted double-digit gains. CBS's domestic ratings for the show grew 17%; viewership levels in Florida equaled the Super Bowl! Market Penetration: The 4th Annual Latin GRAMMY Awards performed best in Miami receiving a "whopping" Nielsen rating of 16.3 and a 23 share, indicating that almost one-quarter of the TV viewers in Miami watched the Latin GRAMMYs that night. Value-Added: A: 30-second TV spot was being offered at $150,000 - $175,000 in 2002; in 2003 the rate was fixed at $175,000 indicating that the show's value increased, even in a difficult economy.
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Bibliography
Primary Data : Organization Staff Company Website
Secondary Data : www.niem.com www.eventmanagement.org www.google.com
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Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Some of the events organized by Media Exhibitors:

Event Management at Media Exhibitors (KRISHI 2011)

MEANING OF THE WORD EVENT Culture and social life

Event Management at Media Exhibitors (KRISHI 2011)

MEANING OF THE WORD MANAGEMENT

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

TYPES OF EVENT MANAGEMENT

Event Management at Media Exhibitors (KRISHI 2011)

CORPORATE EVENT MANAGEMENT

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Global Event Management

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Exhibitions and Trade Fairs

Event Management at Media Exhibitors (KRISHI 2011)

Event Marketing & Event Promotion

Commercial Television Cable Television Radio Print Roadshows

Event Management at Media Exhibitors (KRISHI 2011)

Conference Event Management

Event Management at Media Exhibitors (KRISHI 2011)

Product Launch Event Management

Event Management at Media Exhibitors (KRISHI 2011)

EVENT MANAGEMENT AS AN INDUSTRY

Event Management at Media Exhibitors (KRISHI 2011)

Event Management as a Marketing Tool

PROVIDING A PLETHORA OF SERVICES

Event Management at Media Exhibitors (KRISHI 2011)

Meaning of an Event Manager

Event Management at Media Exhibitors (KRISHI 2011)

Event Management Software

Event Management at Media Exhibitors (KRISHI 2011)

EVENT MANAGEMENT PROCESS

Event Management at Media Exhibitors (KRISHI 2011)

A}. PLANNING THE EVENT

Event Management at Media Exhibitors (KRISHI 2011)

Event Project Life Cycle

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Ticket scaling Ticket distribution Funding sources - sponsorship, foundations, grants

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Advertising Public Relations Direct marketing Word of mouth Hospitality

3) Site Choice And Design

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

Event Management at Media Exhibitors (KRISHI 2011)

The Event Proposal

Profile of the Event Company:

Project partners and their profiles Event Specific information:

Event Management at Media Exhibitors (KRISHI 2011)

5) Venue /Site Map