Mobile World Congress 2013

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The mobile ecosystem is expanding at lightning speed, with endless innovation and new applications of mobile technology. From contactless payments and augmented reality to embedded devices and connected cities mobile technology is changing the landscape. The impact mobile will have on the world is limitless. Even the landscape of Mobile World Congress will look different than it has in the past. While the Mobile World Capital Barcelona remains our host, the event is relocating to a state-of-the-art new facility, Fira Gran Via. More information on our even-larger new venue is available on page 4. Whether youve attended MWC for years or are joining us for the very first time, Mobile World Congress 2013 will showcase the industrys news, leadership and excitement better than any event before. At Mobile World Congress 2013: CEOs of the worlds most influential companies will share their visions of the mobile landscape while inspiring attendees in our thoughtleadership Conference (page 9)
More than 1,500 of the industrys leading suppliers of mobile devices, services and technologies will be part of the most exciting and anticipated exhibition of the year (page 53) App Planet will bring together more than 12,000 application developers to be energised, educated and challenged (page 34) The worlds largest consumer brands will join us for mPowered Brands, where we accelerate marketers knowledge of mobile as a marketing medium (page 38) Well recognise the industrys greatest achievements, new technologies, innovative devices and ideas through the 18th Annual Global Mobile Awards (page 49) During the four-day event, more than 70,000 senior mobile professionals will network and exchange ideas some of which may further change the landscape of mobile. We invite you to join us in Barcelona for Mobile World Congress 2013 as together we explore the New Mobile Horizon.
Fira Gran Via, Our New Venue The NFC Experience at MWC Conference Agenda at a Glance Conference Programme MWC App Featured Programmes n App Planet n mPowered Brands n Partner Events n Forum Series Ministerial Programme Global Mobile Awards GSMA Seminars Congress Enhancements Networking Gardens Exhibition Exhibitor & Sponsor Opportunities Mobile World Congress Sponsors & Partners Featured Programmes Sponsors & Partners Social Media at Mobile World Congress My MWC Mobile World Live Choose Your Pass Registration Information Airfare & Accommodation City Information
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MWC 2012 Highlights
To see more video highlights, visit MobileWorldLive.com
Fira Gran Via, Our New Venue

Introducing our New, Larger Venue for MWC 2013 and Beyond
We are pleased to introduce you to Fira Gran Via, the exciting, new home of Mobile World Congress. Located just down the road from our old location, Fira Gran Via is a large state-of-the-art event space which will allow the show to grow and expand.
Layout
Fira Gran Via is comprised of eight exhibition halls under a single roof. The layout begins with Hall 1, located at the South Entrance, and continues to Hall 8 and the North Entrance. In the heart of Fira Gran Via lies Congress Square (shown in black on the map below), which is sure to be a great meeting and gathering point. Halls 1 through 7 are single-level spaces. But thanks to a dual-level walkway connecting the halls, complete with moving sidewalks, escalators and elevators, theres plenty of space for our 70,000 attendees to move along quickly. The only dual-level hall is Hall 8, which will host App Planet, mPowered Brands, and Exhibition space (Hall 8.1), and theatre events such as our Forum Series, App Developer Conferences (ADCs), mPowered Brands Theatres, and Partner Events, as well as our Ministerial Programme (Hall 8.0). Halls 1, 2 and 3 contain Hospitality Suite and Meeting Room space. Halls 3, 5, 6, 7, 8.1, and Congress Square will contain Exhibition stands. Hall 4 will hold our Conference programme.
The physical address of Fira Gran Via is: Av. Joan Carles I, 64 08908 LHospitalet de Llobregat, Barcelona
Fira Gran Via Hall Map
Size
Last but not least, our new home is larger and will give Mobile World Congress the opportunity to continue to grow and expand in the years to come. Fira Gran Via boasts 240,000 square metres of space under one roof, meaning Fira Gran Via is both 100% larger than our previous location, and will be unaffected by Februarys changing weather.
Take The Tour! Visit www.mobileworldcongress.com/orientation Virtual Fly-Thru Take a walk through Fira Gran Via to become comfortable with our new surroundings Where Is It? Feature Get to know where standard event features can be found Transportation and Logistics Learn the transportation options for the new venue Travel Times Estimated travel times from hall to hall so you can plan your schedule
Register today at www.mobileworldcongress.com/register
Welcome to Fira Gran Via! Our new home will make MWC better than ever before. Venue
Fira Gran Via is twice the size of Montjuc, giving us the capacity for more exhibition, more C-Level attendees and more networking than ever before
Fira Montjuc
Venue more centrally located between the airport, port areas and city Fira Gran Via Natural lighting reduces electricity use by 30%
120,000
square metres
Fira Montjuc
240,000
square metres Fira Gran Via
18,000 solar panels make it a greener venue
Exhibition
The exhibition area in Fira Gran Via is 34% larger than Montjuc and all halls are connected for easier access
For Exhibitors: Stand services routed through floor for less cabling
70,000
square metres of exhibition space
94,000
square metres of exhibition space
Fewer pillars and height restrictions for stands More loading bays and routes for easier build up
Conference
A centrally located Conference Village for all sessions, conference lunch and lots of networking space
Networking
8 new themed outdoor networking areas give more space for business development and deal making
Wi-Fi
270 additional hotspots that are more evenly spaced throughout the venue
+21%
conference auditorium seating Main auditorium has an additional 350 seats for the always popular keynotes A more centrally located VIP Networking Lounge with more amenities
+233%
higher peak concurrency
Dining
More food outlets for shorter lines and faster services; restaurants inside each hall
Media Village
Centrally located Media Village with 30% more working stations for press and analyst reporting on the event
Other Benefits
20 bus routes dedicated for MWC attendees Larger taxi ranks to shorten waits Moving sidewalks to speed commute
food outlets Wider range of food options including multiple international choices, vegetarian, Kosher, Halal, and others Onsite kitchens for fresher and hotter food 140% more seats in press briefing and meeting rooms More and better amenities
49
+30%
More convenient VIP Drop-Off Point Better accommodations for attendees with disabilities
Get the latest information at www.mobileworldcongress.com
The NFC Experience at MWC

The NFC Experience
This year, Mobile World Congress will offer a truly interactive experience for exhibitors, vendors, and attendees to participate in an environment where information and transactions are exchanged through mobile using Near Field Communication (NFC) technology.
Be sure to opt in to your NFC Badge when you Register for MWC!
The Starting Point: the NFC Badge

While the new NFC Experience will provide many benefits to attendees, one of the most convenient will be to allow you to use your NFC-enabled device to gain simpler access to the event using our NFC Badge. If you have an NFC-capable handset, and opt-in during registration to use the NFC Badge, you can take advantage of dedicated NFC Badge lanes at Fira Gran Via entrances. As an added bonus, you wont need to show Photo ID every time you enter the venue just the one time you activate your NFC Badge. Get your NFC Badge by opting in to the NFC Experience during registration, then downloading the NFC Badge App. If youve already registered and didnt opt in, you can amend your registration at any time. Full details on how to opt-in, get the app, and activate your NFC Badge can be found at www.mobileworldcongress.com/nfc-badge
Near Field Communication (NFC) enabled mobile phones have a huge potential to make our lives easier by letting us, with a simple touch, enable secure access to new transaction and payment services across a range of sectors and industries. NFC technology has been in existence for a few years now and it is thought that adoption will increase noticeably in the next couple of years. The NFC Experience at the GSMA Mobile World Congress will create an opportunity for you try out some of these services first-hand. As part of this initiative, the GSMA will showcase an integrated range of mobile NFC services throughout the venue and city of Barcelona. NFC touch points will be abundant throughout the exhibition floor, rewarding you when you tap with instant access to information about the event, the city as well as a variety of offers and downloads.
Do You Have a Compatible Handset?

To take advantage of the NFC Experience at this years Mobile World Congress you will need an NFC compatible handset. At www.mobileworldcongress.com/handset-compatibility you can find a current list of NFC-enabled handsets available in the market today. For more information, and to enquire about upgrading to one of these, please contact your local mobile network operator. Note: the NFC Badge app is compatible with supported NFCcapable Android 4.0 and Windows Phone 8 devices.
NFC Challenge
The GSMA will be holding an NFC Challenge during MWC. The competition is open to MWC 2013 exhibitors in the NFC industry with commercialised NFC-related apps, products, services and/or solutions. Submissions will be secretly evaluated by a team of judges at the submitting exhibitors stand during the first two days of Congress. There will be prizes for the winner of the NFC Challenge and their company and the winning submission will be featured in the Mobile World Daily. Dont delay! The entry deadline is 18 February. Learn more at www.mobileworldcongress.com/nfcchallenge
Learn more about the NFC Experience at http://www.mobileworldcongress.com/nfc-at-mwc/
Get involved in the NFC Experience

As a GSMA Mobile World Congress attendee with an NFC-enabled handset you will be able to take advantage of NFC technology at locations throughout the Gran Fira venue and city of Barcelona. These include information points, discount vouchers, and payment capabilities. The variety of locations and incentives offered by the NFC Experience will provide you with a real life experience of Mobile NFC. The experience starts when you arrive at Barcelona airport. Tap on the NFC Experience smart posters at the Barcelona Airport and youll receive a virtual welcome pack. Visit the heart of the NFC Experience at the NFC Centre in Congress Square to speak to our NFC experts and NFC Experience partners. View live demonstrations showcasing how the technology works and the opportunity to collect information and vouchers and take part in many special offers. Walk the NFC Interactive Zones - NFC Interactive Zones will be located throughout Fira Gran Via. By tapping on the NFC-enabled tags on the smart posters, you can use your NFC-enabled handset to access exhibitor directories, venue and agenda information, special offers and much more. Tap and pay at NFC-enabled payment terminals at Fira Gran Via. If you have payment services enabled on your NFC-enabled handset, you can purchase food and drinks from NFC-enabled point-of-sale (POS terminals throughout the venue. Just look for the Contactless Payment Symbol at the POS Terminals.
Tour the city of Barcelona with NFC. The city of Barcelona, in collaboration with Mobile World Capital Barcelona, is providing NFC information points to enhance your enjoyment of the city. NFC touch points will be available at the airport, selected restaurants, in taxi cabs, and central tourist locations, such as: Museo Picasso, Gaudis Pedrera and more. By tapping NFC tags, you will receive discount offers or VIP experiences, information downloads, and access to mobile applications.
Sony Xperia T the official handset for the NFC Experience

The GSMA has partnered with Sony to provide the official handset for the NFC Experience at the GSMA Mobile World Congress 2013. Selected delegates will be offered the opportunity to receive a free Sony Xperia T handset to enable them to enjoy the full NFC Experience. The handset will come preloaded with a mobile wallet containing applications including payment with 15 to spend, vouchers that can be redeemed with NFC throughout Barcelona and the venue, and the official Mobile World Congress application including the NFC Badge
Official Sponsors
Supporting Sponsor
Payment Partner
Payment Partners
Tap your NFC-enabled handset to this poster to access valuable information
Network: MWC2013_FREE_WIFI Password: mwc2013wifi
Look for these NFC Smart Posters while on site.
Conference Agenda at a Glance
09:15 - 11:00
11:30 - 13:00
14:00 - 15:30 Building the Ecosystem for NFC Services
16:00 - 17:30 Growing Pains: The Pros & Cons of M&A, JVs & Partnerships
Networking Break Networking Break Networking Break Networking Break
18:00 - 18:45
Monday 25 February
Networking Break
Keynote 1: Industry Perspective Mobile Operator Strategies
Keynote 2: Vertical Disruption
Networking Break
Apps: Start-ups, Innovation & Building a Successful Business Evaluating the Business Case for Mobile Cloud Services Business Transformation: Reshaping Mobile in the Digital Revolution
Apps: Evolving Ecosystems Big Data: Big Questions, Big Value? Business Transformation: Reshaping the Operator 16:00 - 17:30 Whose Network? Emerging Network Business Models
Mobile World Live Keynote
09:00 - 10:30
11:00 - 12:30
14:00 - 15:30 Smaller but Smarter: Making a Success of Small Cell Networks
18:00 - 18:45
Tuesday 26 February
Networking Break
Networking Break
Keynote 3: Connecting the Next Billions to the Internet
Keynote 4: Future of Communications
Mobile Identity: Opportunities & Challenges for Service Providers Future of the City: Smarter Cities, Smarter Living
Networking Break
Marketing: Brands Go Mobile
Marketing: How Not to Build a Mobile Campaign Regional Focus: Sub-Saharan Africa Mobile Entertainment: The Rise of the Digital Global Event
14:30 16:30 Global Mobile Awards Ceremony 09:00 - 10:30 11:00 - 12:30 14:00 - 15:30 Health: Achieving Scale through Partnerships
Networking Break Networking Break Networking Break
16:00 - 17:30 Health: Innovating for Global Health High-Growth Mobile Tech Investment: From Start-Ups to IPOs QoE: Enriching the User Experience, Enriching the Operator? Retail Therapy: Enhancing the Shopping Experience through Mobile
18:00 - 18:45
Wednesday 27 February
Keynote 5: Operating in the Cloud
Back to the Future: Mobile Innovation 2023 Learning from Consumer Behaviour Future of the Enterprise: Can Mobility Transform the Business?
Keynote 6: Mobile in Media
09:30 - 11:00
11:30 - 13:00 Technology Evolution: Network Operations for Optimal Service Delivery Mobile Money: Navigating the Mobile Wallets Landscape Future of the Home: Battle for the Consumer Connected Living: Business Models in Service Delivery
14:30 - 16:00 Technology Evolution: Revolution in Network Architecture Mobile Money: Enabling Mobile Money Services in Emerging Markets Devices: MWC Round-up and a Look to the Future Connected Living: The Automotive Sector Moves Up a Gear
Thursday 28 February
Keynote 7: Mobile as a Platform for Innovation
Admission to the conference programme and keynotes is included in Silver, Gold and Platinum Passes. Conference agenda as of 5 February. Agenda subject to change; the most up-to-date information is available on www.mobileworldcongress.com 8
Networking Break
Networking Break
Conference Programme
Keynote 1: Industry Perspective Mobile Operator Strategies 09:15 11:00

In the opening keynote of the 2013 Mobile World Congress, the CEOs from some of the worlds largest and most important operators discuss the challenges and opportunities the future holds for the mobile industry. MODERATOR:
Networking Break 11:00 11:30 Keynote 2: Vertical Disruption 11:30 13:00

As more and more verticals and business sectors adopt mobile technology, the Connected Lifestyle seems ever closer to being realised. What can we learn from the success stories and setbacks alike? Join CEOs from across the value chain as they share their thoughts and experiences of the transformative power and disruptive nature of mobile. MODERATOR:
Anne Bouverot
Director General GSMA
KEYNOTE SPEAKERS INCLUDE:
Franco Bernab
Chairman GSMA Chairman & CEO Telecom Italia Group
Rajeev Chand
MD & Head of Research Rutberg Wireless
Randall Stephenson
Chairman & CEO AT&T
Nancy Brown
CEO American Heart Association
Xi Guohua
Chairman China Mobile
Stephen Girsky
Vice-Chairman GM
Csar Alierta
Executive Chairman & CEO Telefnica
Kaoru Kato
President & CEO NTT DOCOMO
Vittorio Colao
Chief Executive Vodafone
Dr Paul Jacobs
Chairman & CEO Qualcomm
Please note the Opening Conference Keynote on Monday will begin at the earlier time of 09:15. Be sure to allow plenty of time to collect your pass, access the venue, and reach the Hall 4 Conference Village. Registration opens at 07:00.
Networking Break 13:00 14:00 Building the Ecosystem for NFC Services 14:00 15:30
NFC services are continuing to be rolled-out by mobile operators, payment providers and handset manufacturers across the world. However, NFC has yet to reach its market potential. According to Strategy Analytics Wireless Device Strategies, 48.7 million NFCenabled handsets were sold in 2011 and this is predicted to grow to 506.9 million units by 2016. As customer awareness of NFC increases, this will encourage a greater use of NFC services such as accessing information and more advanced services requiring larger infrastructure investments such as mobile payments. This session will explore how to build the NFC ecosystem and successfully address consumer needs to drive the continued service adoption, particularly in light of competing technologies. Specific focus areas will include educating service providers and consumers to support NFC and how to achieve alignment on industry standards, specifications and key processes. MODERATOR: Pierre Combelles, GSMA SPEAKERS INCLUDE: Ryan Hughes, Isis Franois-Xavier Godron, Orange Ali Salci, Turkcell Bill Gajda, Visa
The uniquely accessible nature of app design, development and delivery makes it one of the most democratic businesses to get into. But low barriers to entry guarantee only that players in the apps space have a chance at success by no means does even popularity assure profitability. So whats next in mobile apps? And how does a good idea become a good business? From idea to execution, from funding to marketing, hear from the people who have been there and are doing that in mobile apps. MODERATOR: Ewan MacLeod, Mobile Industry Review SPEAKERS INCLUDE: David Kim, Animoca Anshu Dua, comiXology Sanjay Vakil, TripAdvisor
Evaluating the Business Case for Mobile Cloud Services 14:00 15:30
The mobile cloud has long offered the potential to provide mobile operators and other service providers with access to new revenue streams. For consumers, mobile cloud services have largely focused on providing storage and back-up services. Whether service providers provision the network for these services, develop cloud apps or deliver and optimise cloud content for consumers, mobile cloud has yet to reach its potential and moreover, provide significant revenue streams across the value chain. This session will ask if there is really a business case for providing consumer-focused mobile cloud services beyond back-up and storage and if so, what are these services. This session will also discuss whether players can monetise consumer-focused cloud services successfully. MODERATOR: Bengt Nordstrm, Northstream SPEAKERS INCLUDE: Malcolm Nicholas, IBM Paul-Franois Fournier, Orange Chan Kin Hung, StarHub Laura Yecies, SugarSync, Inc.
Apps: Start-Ups, Innovation & Building a Successful Business 14:00 15:30

Apps have sped through an accelerated evolutionary cycle over the last 5 years, from experimental through useful to, in many cases, essential parts of our everyday life. This popularity has also changed the business landscape in many ways, opening up opportunities for everyone from bedroom entrepreneurs with the spark of an idea to established players employing apps to support their existing businesses.
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Business Transformation: Reshaping Mobile in the Digital Revolution

Developed in conjunction with
right approach can be the key to a renewed growth period for a company, repositioning its assets in order to better compete in the future. On the other hand, mistakes can be made and long-term repercussions can be very damaging. Its a difficult decision but one that eventually needs to be made. Mergers, acquisitions, joint-ventures, commercial agreements, strategic collaboration and so forththere are many ways by which a company can decide to develop its long term strategy and this session will discuss the latest and hottest trends and activities involving mobile operators, software companies, OEMs, content providers, Internet players and more. MODERATOR: Monte Hong, Accenture SPEAKERS INCLUDE: Lars Fjeldsoe-Nielsen, Dropbox Daniel Ritz, Etisalat Olaf Swantee, Everything Everywhere Vaughan Smith, Facebook Injong Rhee, Samsung Stephen Shurrock, Telefnica Digital
14:00 15:30
The killer services behind the last 20 years of mobile industry growth are today facing serious competition from the digital revolution, forcing operators to rethink their role and product portfolio. Equivalent pressures and knock-on effects are already affecting the big players throughout the ecosystem while opening the doors for companies with new ideas and ways of doing things. What are the best bets for key players in the ecosystem, and what does it take to rethink your business for the next 10 years of growth? Find out here. MODERATOR: Rob Rich, TM Forum SPEAKERS INCLUDE: Dana Porter, Amdocs Arun Bhikshesvaran, Ericsson Dan Rose, Facebook Li Sanqi, Huawei Frank Boulben, RIM Martin Creaner, TM Forum
Video Highlight
Networking Break 15:30 16:00 Growing Pains: The Pros & Cons of M&A, JVs & Partnerships 16:00 17:30
As the mobile ecosystem evolves, the lines dividing competitors from partners blur as players from different parts of the value chain seek better positioning in this ever-changing competitive landscape. In a global marketplace, assessing the best strategic approach to partnerships is very challenging due to the complexity and variety of aspects that need to be taken into account: economic upside, intellectual property protection, business synergies, corporate culture, geographies and, last but not least, their relative competitive position to one another. On one hand, finding the 11
Sunil Mittal, Chairman & MD, Bharti Airtel, speaking at MWC 2012
Apps: Evolving Ecosystems 16:00 17:30

How is the apps ecosystem changing as apps move further into the mainstream? Its still too early to claim that the disruption started by the proliferation of apps and smartphones has peaked, but the ecosystem around the app industry has clearly moved into a new developmental phase. Old rivalries are being reconsidered as mobile operators reassess their strategies in the face of OTT competition; developers look to the big guys to support them in realising revenue from their startups; handset makers and infrastructure vendors focus on how to maximise the effectiveness of their technology in an apps-based world; and regulators, governments and a whole host of industry segments adjacent to mobile seek to produce and manage apps that aim not so much to disrupt the status quo, but to better it. Experts from across the board will discuss the current state of the apps industry, and consider how the roles and responsibilities within it are adapting as the apps market evolves. MODERATOR: Caroline Lewko, Wireless Industry Partnership (WIP) SPEAKERS INCLUDE: Sam Ramji, Apigee Carlton Hill, AT&T Oke Okaro, Bloomberg L.P. Mauro Del Rio, Buongiorno Jay Sullivan, Mozilla Jose Valles, Telefnica Lynda Smith, Twilio
Big Data: Big Questions, Big Value? 16:00 17:30

Weve all heard plenty of hyperbole about the tsunami of data generated daily in modern life. But this isnt just hype, its a phenomenon: 90% of all the data that exists today has been created in the last two years, according to IBM figures. Audio, video, smart metres, connected cars, social media updates the list of data-generators goes on and on, and is expanding daily. What can we actually achieve with all this data? The power of modern processors and smart analytical tools has put many billions of dollars of potential value into the mobile ecosystem, but this is not just a technical question for the guys in business analytics. It is one that will affect how whole organisations, whether traditionally data-driven or not, comprehend and deliver internal processes and external services. But this enormous potential is inevitably qualified by a number of challenges. Privacy and security concerns never fail to make headlines, the need for partnerships and some agreed standards on network APIs and reporting, and a shortage of qualified personnel all may slow down big-data development in the mobile ecosystem. This session will consider the tangible opportunities in mobile big data and ask how we can make the most of them. MODERATOR: Steven Spittaels, McKinsey SPEAKERS INCLUDE: Ian Ferguson, ARM Khalifa Al Shamsi, Etisalat Linus Bengtsson, Flowminder Paul Bloom, IBM Jung Hee Song, KT Yael Garten, LinkedIn Pablo Mlikota, Syniverse
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Business Transformation: Reshaping the Operator

Networking Break 17:30 18:00 Mobile World Live Keynote
16:00 17:30
The rules have changed for the mobile industry in the past five years, and today demand a radical rethink of operations to enable new services. While voice and SMS continue to be the main revenue source for many operators, these revenues are increasingly at risk or declining. Positioning themselves as providers of coverage and capacity poses problems for operators as profits dont rise in line with costs; but historically they have struggled to compete against agile players in other service ecosystems. Reshaping the business should be a constant challenge to mobile operators these days. Carrying out change while making the most of existing business is a difficult balancing act; in this session pioneering C-level speakers discuss their visions, pain points and surprises leading their companies through genuine business transformation. MODERATOR: Tony Poulos, TM Forum SPEAKERS INCLUDE: Ernest Cu, Globe Hans-Holger Albrecht, Millicom Group Mats Granryd, Tele2 David Thodey, Telstra
18:00 18:45
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Keynote 3: Connecting the Next Billions to the Internet 09:00 10:30

With less than a third of the worlds population connected to the Internet, mobile technology will be instrumental in bringing the next few billion people online. From the networks and devices to the services themselves, find out how the online landscape will evolve as the internet community continues to grow over the coming years. MODERATOR:
Keynote 4: Future of Communications 11:00 12:30

As Internet-based services continue to put pressure on operator margins, the mobile industry is reaching an important crossroads. CEOs from both sides of the debate will take to the stage to share their vision on how the industry will need to evolve in the face of this fundamental shift in consumer behaviour. MODERATOR:
Michael OHara
CMO GSMA
Guy Zibi
Head of Consulting Pyramid Research
Ren Obermann
CEO Deutsche Telekom
Sunil Mittal
Chairman & MD Bharti Airtel
Hans Vestberg
President & CEO Ericsson
Dr Nasser Marafih
Group CEO QTel
Suk-Chae Lee
CEO KT Corporation
Gary Kovacs
CEO Mozilla
Talmon Marco
Founder & CEO Viber
Stephen Elop
President & CEO Nokia
Networking Break 10:30 11:00
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Networking Break 12:30 14:00 Smaller but Smarter: Making a Success of Small Cell Networks 14:00 15:30
Depending on who you listen to, the adoption rate for small cells from indoor femtocells to microcells ranges from the very fast to the astronomical. What is the reality behind the hype? There are first-movers with some very impressive activity. However, while there is undoubtedly progress in many areas to solve issues such as Wi-Fi integration, interference management, backhaul and interRAT handoff there is still a long way to go before the technology is mature. One thing looks certain, however; to gain the most advantage from small cell deployments, both commercial and technical, moving intelligence away from the core network will be key. In this session we will gain some valuable insight into how small cell technologies and capabilities are developing and the new business cases that they create for operators. MODERATOR: Caroline Gabriel, Maravedis Rethink SPEAKERS INCLUDE: Mike Schabel, Alcatel-Lucent Michael Flanagan, Arieso Shayan Sanyal, Bluwan Simon Brown, ip.access Sadayuki Abeta, NTT DOCOMO Manish Singh, Radisys Geun Hwangbo, SK Telecom Il-Hyun Sohn, SK Telesys Mike Gallagher, Spidercloud Chris Gilbert, Ubiquisys J.R. Wilson, WBA
Marketing: Brands Go Mobile 14:00 15:30

The profound shift in the way consumers interact with their phones has meant that big brands must now begin to engage more fully with mobile. For a significant and growing proportion of people, engaging in shopping, social media, gaming, on-demand video and many other consumer activities via a mobile device is the new normal. But big brands have had a tough choice in the last few years when it comes to mobile. The rapid adoption of the technology especially of smartphones and tablets coupled with the diverse ecosystem of developers and users has made it difficult to pinpoint how to invest in this diffuse and quick moving medium. A brands reputation is key to its survival, and mobile has had to prove that it is a robust enough channel to shoulder that responsibility. But brands are now moving out of the experimental stage with mobile advertising and marketing, and taking more confident steps to embrace the medium as fundamental to their communications strategy. In this session, hear from some of the worlds top brands about how they went mobile. MODERATOR: Anna Bager, IAB SPEAKERS INCLUDE: Lisa West, IHG (InterContinental Hotels Group) Mate Oonk, KLM B. Bonin Bough, Mondelz International Keith Weed, Unilever Catherine Ulrich, Weight Watchers
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Mobile Identity: Opportunities & Challenges for Service Providers 14:00 15:30
The adoption of consumer-focused mobile services, particularly those utilising the cloud, is increasing rapidly. The proliferation of user data presents significant opportunities and challenges for service providers in managing transactions securely and protecting users identity, and mobile operators are well-positioned to play a critical role in this scenario. However, opportunities for the development of mobile identity services extend beyond the mobile operator to other service providers such as SIM card manufacturers, security software and data storage companies. Furthermore, the adoption of services can be catalysed through partnerships with governments and other public sector organisations. This session aims to explore the opportunities and challenges for service providers in driving the development and adoption of mobile identity services. MODERATOR: Dave Birch, Consult Hyperion SPEAKERS INCLUDE: Sabine McIntosh, Citi Patrick Fischer, Fischer Consultancy Douglas Daberius, Nokia Siemens Networks
Future of the City: Smarter Cities, Smarter Living 14:00 15:30

Making a city smart, efficient and sustainable is a formidable task, but one that many public- and private-sector bodies the world over agree will be a crucial evolution in the way we live. By 2030, the UN forecasts there will be over 5 billion people living in the worlds cities. This will include not only mega cities well beyond what currently exists, but also many more smaller urban centres that will have to grow quickly to keep up with demand. This growth will draw heavily on rapidly depleting resources, so new ways will have to be found to make the resources we have go further. Mobile networks will be key to delivering some of the digital services that will help citizens live healthier, safer and more sustainable lives in these future cities. A ubiquitous communications structure capable of real-time analytics and response will help with everything from mass transit efficiency to saving money on household bills. Mobile can help not only with environmental and financial concerns, but also with social issues, such as political engagement and social mobility. In this session, hear from the experts at the forefront of this transformation about mobiles contribution to the future of the city. MODERATOR: Mark Newman, Informa Telecoms & Media SPEAKERS INCLUDE: Josh Williams, Facebook Michael Halbherr, Nokia Barbara Flgge, Sybase, a SAP Company Christian Kuhn, Sybase, a SAP Company Erik Brenneis, Vodafone
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Networking Break 15:30 16:00 Whose Network? Emerging Network Business Models 16:00 17:30
The days when a mobile operator owned a mobile network are long gone. However, the advent of LTE and all-IP cores, small cell networks and Wi-Fi integration are taking a re-imagination of network business models to a new level. Technical considerations, cost and planning regulations are driving the increased adoption of multiple business models for network deployment and operation such as network sharing, wholesaling and outsourcing. This session examines the implications of these trends for established and new-entrant mobile network providers itself an increasingly blurry concept. What are the business opportunities, and what does this shift mean for concepts of customer ownership, data ownership, regulation and service delivery? MODERATOR: Emin Grdenli, Azenby SPEAKERS INCLUDE: Gabrielle Gauthey, Alcatel-Lucent Nicolas Ott, Arqiva Magnus Mandersson, Ericsson Evan Kaplan, iPass Eduardo Duato, Orange Spain
Keynote Highlight
Dr. Paul Jacobs of Qualcomm during his MWC 2012 Keynote
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Marketing: How Not to Build a Mobile Campaign 16:00 17:30

The reality of mobile advertising and marketing has not always lived up to its promise, but the reality is finally gaining ground on the hype. As a new screen, mobile was always going to take time to be accepted and understood, and to become a mature and respected medium for marketers. But the industry is rapidly becoming more sophisticated in its understanding of how best to use mobile, so what can we say about the future of mobile advertising and marketing in light of the way its been done in the past? They say we learn from our mistakes. In this session, mobilemarketing experts will do the next best thing and help you learn from others. MODERATOR: Paul Palmieri, Millennial Media SPEAKERS INCLUDE: Victor Malachard, Adfonic Stephen Upstone, LoopMe Media Brian Wong, Kiip Dave Gwozdz, Mocean Mobile (a division of Mojiva, Inc.) Stphanie Hospital, Orange Digital Audience and Advertising Mike Zarrilli, The Weather Channel Companies
Regional Focus: Sub-Saharan Africa 16:00 17:30

Sub-Saharan Africa is one of the fastest-growing regions globally for mobile penetration, usage and revenues. While the world has been rocked by economic crises, the regions mobile ecosystem has seen continued subscription growth and now accounts for over 454m connections, according to Wireless Intelligence, making it one of the worlds largest pools of mobile subscribers. It has taken a significant role in applying mobile to verticals such as education, healthcare and finance, buoyed by the innovation of home-grown entrepreneurs. Nevertheless, there are significant challenges for Sub-Saharan Africa as a region, such as maintaining operator profitability and revenues as mobile penetration spreads to less affluent customers; and ensuring regulation keeps pace with the potential of the region. The solutions it finds have the potential to teach the mobile industry across the rest of the planet. MODERATOR: Bradley Shaw, Africa Telecoms SPEAKERS INCLUDE: Manoj Kohli, Bharti Airtel Lars Linden, Ericsson Her Excellency Mrs Omobola Johnson, Federal Ministry of Communication Technology, Nigeria Nic Rudnick, Liquid Networks Sifiso Dabengwa, MTN Group George Ferreira, Samsung Africa
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Mobile Entertainment: The Rise of the Digital Global Event 16:00 17:30
No-one could predict the part that mobile played in the consumption and delivery of content during the London 2012 Olympic Games. When London was named the host city in 2005, there was concern that mobile networks might not be able to support the influx of visitors and content at the event. Seven years later, a combination of sophisticated mobile content and the seamless delivery of live coverage across multiple devices made London 2012 a powerful example of the impact of mobile content delivery. Looking towards future large-scale events, like 2014 FIFA World Cup, what lessons can be taken from this positive example of the marriage of mobile and live content? How did the mobile industry meet customers needs and what planning was involved? Hear from the people that made it happen at London 2012 and those hoping to improve the mobile experience at future large scale events. MODERATOR: Justin Springham, GSMA SPEAKERS INCLUDE: Alex Balfour, Alex Balfour Consulting Ian Brown, Axell Wireless Phil Fearnley, BBC Rikard Steiber, Google Derek McManus, O2
Networking Break 17:30 18:00 Mobile World Live Keynote 18:00 18:45
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Keynote 5: Operating in the Cloud 09:00 10:30

With revenues from traditional services set to fall over the coming years, the long term outlook for mobile operators appears challenging. The growing importance of cloud computing seems to present operators with an important opportunity and they seem ideally poised to take a central position within this emerging ecosystem. How can operators leverage their network assets to ensure they remain as relevant as possible in this rapidly evolving and competitive IT revolution? What kind of services will prove most commercially successful and how will these fare in an already competitive marketplace, famed for its disruptive nature and rapid pace of innovation. MODERATOR:
Networking Break 10:30 11:00 Keynote 6: Mobile in Media 11:00 12:30

The advent of the Internet has already had dramatic and farreaching consequences for traditional media. A second round of disruption is under way as consumers rely more and more on their mobile phones and other devices as a new access point for content, news and entertainment. How will the media and advertising landscapes shift in response, and what can the mobile industry learn from industries that have already had their models tested by digitalisation and the Internet? KEYNOTE SPEAKERS INCLUDE:
Tom Wheeler
Paul Gunning
MD Core Capital Partners
CEO, Tribal DBB Worldwide & Group Chief Digital Officer DDB
Drew Houston
Founder & CEO DropBox
Susan Whiting
Vice Chair Nielsen
Kevin Johnson
CEO Juniper Networks
Video Highlight
Kevin Johnson, CEO, Juniper Networks, speaking at MWC 2012
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Networking Break 12:30 14:00 Health: Achieving Scale through Partnerships 14:00 15:30
How can mobile reach its potential to improve both the outcomes and the economics of global health? One way is through crossindustry partnerships that will allow mHealth solutions a scale that would be out of reach to the mobile and health industries in isolation. There are hundreds of live and pilot mHealth deployments currently underway across many and diverse territories, but many of these projects, both commercial and pilot, will remain short term or small scale and will fold once initial funding is exhausted. To reach scale, mHealth systems must in many cases be designed to integrate with existing health systems. This is not something the mobile industry can achieve alone, despite operators expertise and experience in delivering end-to-end services to their customers, and will require strong working partnerships between mobile network operators, health applications and health IT providers. Speakers in this session will showcase examples of mHealth projects that have gone beyond the small scale and pilot stages. They will seek to identify best practice in making mHealth sustainable, and will discuss the progress and challenges in partnering for mHealth. MODERATOR: David Wood, Accenture SPEAKERS INCLUDE: Pamela Goldberg, Massachusetts Technology Collaborative Kirsten Gagnaire, MAMA - Mobile Alliance for Maternal Action Oscar Gmez, Telefnica Digital Chris Mulley, ZTE
Back to the Future: Mobile Innovation 2023 14:00 15:30

Visit the future of mobile communications at the next-generation mobile innovation session in Mobile World Congress 2013. This demo-heavy session will attempt to predict the mobile future through pitch presentations from young, inventive start-ups and keynote speeches from established industry innovators. Delegates will be invited to vote on the innovation that will make the most impact to the future of communications and social interaction in 10 years time as 6 companies pitch their concept in a battle for recognition by our panel of industry investors and to gain the lead in our audience vote. Join us as we go back to the future in this years Mobile Innovation session. MODERATOR: Paul Lee, Deloitte Research SPEAKERS INCLUDE: Patrick Ostiguy, Accedian Iain McCready, Cortexica Ddac Lee, Inspirit & Barcelona FC Board Member Peggy Johnson, Qualcomm Gianluca Dagostino, Neomobile Promod Haque, Norwest Venture Partners Jon Lindn, Procera Networks Carlos Domingo, Telefnica Digital
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Learning from Consumer Behaviour 14:00 15:30

Around the world, mobile experiences are redefining how consumers act and what they want from their telecoms provision. Some of these general trends are fairly clear, such as better data speeds leading on average to more data consumption. However, looking in more detail at the evolving behaviour and implicit or explicit demands of different customer groups holds the key to improving customer revenues, loyalty and profitability if only the information can be acted upon effectively, which typically involves collaboration across business units. This session will provide valuable data and analysis of how customer activities and desires are changing, followed by the opportunity to learn from the challenges and triumphs of companies using their customer insight to develop winning propositions. MODERATOR: Simon Burckhardt, Route30 SPEAKERS INCLUDE: Aldo de Jong, Claro Partners Liz Miller, CMO Council Jeremy Copp, comScore Igor Sarenac, Convergys Caroline Noublanche, Doro Pat McCarthy, Ericsson Miguel Carrero, HP Naveen Tewari, InMobi Bob Burgoyne, TNS
Future of the Enterprise: Can Mobility Transform the Business? 14:00 15:30
Businesses are increasingly seeing the value of mobility as an enabler of business transformation to drive greater efficiency, agility and customer engagement within their organisations. At one end, larger enterprises are accepting that mobility is a source of competitive advantage and it is often being embraced as part of an enterprise mobility strategy. At the other end, smaller enterprises are often choosing mobile as a growing, critical channel through which to go to market with their services. This session will examine how enterprises of all sizes and from a variety of industries are embracing mobility to achieve tangible business benefits. It will also explore whether bring your own device (BYOD) is an enabler or a hindrance in this endeavour. MODERATOR: Nick McQuire, IDC SPEAKERS INCLUDE: John Marshall, AirWatch Jim Somers, Antenna Software Tarun Nimmagadda, Mutual Mobile Nick Brown, SAP Jos Luis Gamo, Telefnica Multinational Solutions
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Networking Break 15:30 16:00 Health: Innovating for Global Health 16:00 17:30
Bringing together the traditionally fast-moving mobile industry and the traditionally slow-moving health field was always going to provide a fertile ground for innovation. The frontier between mobile and health is peppered with opportunities to make a massive difference to the lives of many people very quickly. But innovating for health is not necessarily an easy way to make a living. The diversity of the mobile and health industries means that, whilst there are many opportunities, there are also many challenges. Regulation, privacy concerns, questions surrounding funding and revenue models both industries still have much to address to capitalise on the exciting new ideas emerging from the intersection of mobile and health. Speakers in this session will take a look at whats new and whats coming through in mobile health. Innovators will showcase the future of health, from new uses for standard mobile tech to new devices with the potential to revolutionise the field, and will ask what makes an enabling environment for mobile health innovation. MODERATOR: Dan Shey, ABI Research SPEAKERS INCLUDE: Ben Chodor, Happtique Marcus Sigurdsson, McCann Health Benjamin Sarda, Orange Healthcare Rick Valencia, Qualcomm Life Arjen Swank, Text To Change
High-Growth Mobile Tech Investment: From Start-Ups to IPOs 16:00 17:30

Despite the global economic issues, or perhaps as a consequence of them, the mobile technology industry has been a rising star in the investment community. Capital is abundant and the marketplace for venture capital and private equity firms is a very competitive one, even showing signs of saturation. But unlike capital, good opportunities are not abundant and finding the right companies to invest is what dictates successful. As investors look for the next home run in terms of returns, they also need to understand that this is a very risky business, where mortality rate is very high. In this context, the role of incubators and accelerators is critical in order to identify and seed early stage start-ups, providing business guidance, vision and getting them pitch-ready, in an inversion of the regular entrepreneur seeking funding story. On the other side of the spectrum, big companies need to seek funding via M&A, IPOs or other financing tools in order to expand and realise their strategies, as keeping the competitive edge in an innovation-centric industry is very expensive. This session will bring together key players in this value chain to discuss the current state of mind in the investment community when it comes to mobile tech start-ups, from venture capital, private equity, accelerators, entrepreneurs and large corporations. MODERATOR: Laureen Cook, IFC SPEAKERS INCLUDE: Sean Park, Anthemis Group John Malloy, Blue Run Ventures Timothy Lee, Sequoia Capital Jon Bradford, Springboard Tracy Isacke, Telefnica Digital
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QoE: Enriching the User Experience, Enriching the Operator? 16:00 17:30
The mobile users overall Quality of Experience has never been more important to operators or as tricky to measure and manage. Network-oriented measures of QoS are being superseded by more holistic ways of understanding the users expectations and experience interacting with the operator and its services. Throwing more bandwidth at users is no longer an option: unless operators improve the whole user experience other players will continue to pressure operators. This session will provide practical ideas and coordinated approaches allowing operators to measure, improve and profit from users QoE throughout the customer lifecycle. MODERATOR: Vladimir Dimitroff, Prism Consulting SPEAKERS INCLUDE: Andy Holcombe, Comverse Poppy Crum, Dolby Laboratories David Edmondson, eRecycling Corps Philippe Leon, HP Khalid Attia, Huawei Noah Chancellor, STC Cayetano Carbajo, Telefnica David Ffoulkes-Jones, WDS
Speakers will include representatives from across the mobile ecosystem and retailers from different high growth verticals who will provide an overview on the opportunities and challenges in the retail space and showcasing the latest mobile innovations. MODERATOR: David Gosen, Nielsen SPEAKERS INCLUDE: Danielle Lee, AT&T Ambarish Mitra, Blippar Marcelo Claure, Brightstar Corporation Steve Yankovich, eBay Mobile David Katz, Groupon Ercan Kilic, GS-1 Benjamin Burghardt, METRO Group Sandra Alzetta, Visa Europe
Networking Break 17:30 18:00 Mobile World Live Keynote 18:00 18:45
Retail Therapy: Enhancing the Shopping Experience through Mobile 16:00 17:30
This session will examine the latest uses of mobile technology in the retail environment. From customer engagement on-device and online to driving footfall and innovation in-store, mobile is revolutionising the retail experience. Over 90 minutes the true impact of mobile will be tracked through its entire lifecycle supported by case study presentations and live demonstrations.
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Keynote 7: Mobile as a Platform for Innovation 09:30 11:00

Mobile technology has proven itself to be a remarkable platform for innovation, with smartphones now the dominant computing platform. In the final keynote of the 2013 Mobile World Congress, pioneers of the new digital revolution will share their insights and experiences on what it takes to become a successful innovator in the mobile space. KEYNOTE SPEAKERS INCLUDE:
Networking Break 11:00 11:30 Technology Evolution: Network Operations for Optimal Service Delivery
Axel Dauchez
CEO Deezer
11:30 13:00
Providing a superior customer experience will be one of the main objectives for operators in coming years. They will need to enhance the end-to-end quality of service provided by their networks while increasing network capacity. This goes hand in hand with optimised, converged operations to improve the cost base, service time-to-market and overall flexibility. This session will give insights into how to measure end-to-end QoS (Quality of Service) and to identify the main parameters impacting customer experience. Furthermore, industry leaders will introduce the latest methods to operate future networks efficiently and will present initiatives to define requirements for unified operations standards.
Dennis Crowley
Founder & CEO Foursquare
Marc Dillon
CEO Jolla
Video Highlight
MODERATOR: Claude Achcar, Actel Consulting SPEAKERS INCLUDE: Rati Thanawala, Alcatel-Lucent Pawel Lopata, Comarch Craig Farrell, IBM Jae Woan Byun, NGMN Mark Cummings, Orchestral Networks Jinsung Choi, SKT Joachim Horn, Tele2 Juan Manuel Caro, Telefnica
Dennis Crowley, Foursquare, Speaking at MWC 2012
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Future of the Home: Battle for the Consumer 11:30 13:00

Serving the connected home is seen by many as a great opportunity to expand their share of consumers wallets. Sectors as diverse as entertainment, fixed and mobile telecoms, utilities, healthcare, consumer electronics and home automation all have their sights set on delivering a better experience in the home. Moreover, each sector has the opportunity to secure share of wallet at others expense, creating a potential battle. However, many companies and industries are only approaching a piece of the puzzle, expanding their influence into multi-screen entertainment, for example, or heat and lighting controls. To date, the one thing that unifies them all is the potential to use tablets or smartphones to access and control objects or services remotely. Big questions remain, however: does anybody have the vision and influence to deliver a truly comprehensive connected home offering? And, if so, where is the mobile opportunity in all this? Find out in this session. MODERATOR: Janice Hughes, Redshift Strategy Consulting SPEAKERS INCLUDE: Kevin Petersen, AT&T Raffaele de Peppe, DLNA Mark Curtis, Fjord Patrice Slupowski, Orange Bart Vercammen, Technicolor Weijun Lee, ZTE USA
Mobile Money: Navigating the Mobile Wallets Landscape 11:30 13:00

Mobile wallets, which enable payments and other transactions, are one of the most frequently talked-about technologies of the mobile age. Banks, credit card companies, mobile operators, payment providers, retailers and technology vendors are rolling out mobile wallet solutions en masse, but despite their apparent popularity, consumer adoption of mobile wallets remains low. While more information would seem the obvious solution to drive usage of mobile wallets, in this fast-changing market, consumers are looking for quick, intuitive services without the need for education. If mobile wallets are to become more pervasive, communicating the value proposition to consumers is key the providers that offer the strongest value propositions will be the likely winners in this market. This session aims to provide an overview of the mobile wallets landscape and the critical success factors. It will also consider how to drive consumer usage, or indeed whether mobile wallets are presenting a solution to a problem whose time has not yet come. MODERATOR: Eden Zoller, Ovum SPEAKERS INCLUDE: Marco Quatorze, America Movil Naveed Sultan, Citi Transaction Services Peter Hazlehurst, Google Wallet Ed McLaughlin, MasterCard Hill Ferguson, PayPal Emre Sayin, Turkcell
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Connected Living: Business Models in Service Delivery 11:30 13:00

The market opportunities for connected living services (also known as M2M) are well-established but their market potential has yet to be realised. Service delivery faces numerous challenges, including a fragmented ecosystem and deriving profits from services, particularly considering the falling cost of mobile modules. Given the complexity of these services, selecting the right business model is a critical component in building a successful, profit-making, go-to-market strategy. This session intends to explore different business models in delivering connected living services to market. Regional versus global models, partnerships and joint ventures and revenue-sharing frameworks are some examples of the different aspects which will be considered. MODERATOR: David McClure, SBD SPEAKERS INCLUDE: Marc Overton, Everything Everywhere David Foote, Hitachi Communication Technologies Americas Surya Guedes Mendona, Telefnica Digital Dan Amir, Telit
Virtualisation and Software Defined Networking promise to significantly impact the core networks scalability, adaptability and ability to deliver new services. This session will explore the requirements, the roadmap and the new opportunities that will arise through those revolutionary steps in RAN and Core architecture development. MODERATOR: Balazs Bertenyi, TSG SA, 3GPP SPEAKERS INCLUDE: Padmasree Warrior, Cisco Axel Clauberg, DT Ulf Ewaldsson, Ericsson Yang Chaobin, Huawei Reinhard Kreft, Vodafone
Mobile Money: Enabling Mobile Money Services in Emerging Markets 14:30 16:00
The most successful mobile money services in the world are in emerging markets. As more customers start to become active users of mobile money services, particularly bill payments and person-to-person money transfer services, we see deployments are starting to broaden the range of products that they offer and are introducing new financial services to customers via the mobile phone. These second generation services include government-toperson payments, micro-insurance and micro-credit loans. However, there are some significant challenges in delivering these services to customers and driving usage, such as establishing effective new partnerships, educating customers about the benefits and overcoming regulatory hurdles. This session aims to explore the most effective strategies to enable the next wave of mobile money services in emerging markets. MODERATOR: Seema Desai, GSMA SPEAKERS INCLUDE: Adam Kerr, Ericsson Franois-Xavier Roger, Millicom Group Frdric Blehaut, Orange Mazen Mrou, MTN Uganda Roar Bjaerum, Telenor Pakistan
Networking Break 13:00 14:30 Technology Evolution: Revolution in Network Architecture

14:30 16:00
Operators today face the challenges of exponential growth of mobile data traffic and of customers continuously demanding new applications. Hence, they need to identify ways to maintain and even increase the efficiency of the networks, reduce architectural complexity and enable flexible service delivery. Traditional architectures need to be reviewed and radically redefined.
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Devices: MWC Round-Up and a Look to the Future 14:30 16:00

Too busy to catch up on all the new devices at MWC? Then join us in this session, where experts will help you to leave Barcelona with the latest news on the trends and stand-out announcements from the show floor. But there is also a world beyond MWC (difficult as that may be to imagine) where the new device technologies that will feature at future events are being developed as we speak. Thought leaders from across the ecosystem will also provide a glimpse in this session of whats up and coming in the devices space. MODERATOR: Paul Pugh, frog SPEAKERS INCLUDE: Ian Drew, ARM Peter Santos, Audience Pete Cunningham, Canalys Avi Greengart, Current Analysis Kobus Smit, Deutsche Telekom Dave McQueen, Informa Telecoms & Media Raj Talluri, Qualcomm
Connected Living: The Automotive Sector Moves Up a Gear 14:30 16:00

The automotive sector has emerged as one of the biggest market opportunities for connected living services mobile connectivity is opening up opportunities for a range of in-car services. Consumers are increasingly seeking in-car access to real-time information on traffic and driving conditions as well as news and entertainment services. In addition, governments are calling for cars to be equipped with in-car systems that can automatically alert emergency services in the event of an accident. These services are increasingly being offered by automotive manufacturers in cars through partnerships with mobile operators and technology providers. This session will discuss the most effective strategies to deliver connected automotive services to market. MODERATOR: David McClure, SBD SPEAKERS INCLUDE: Eddie Seymour, NVIDIA Thierry Viadieu, Renault Andrea Sroczynski, Telenor Connexion
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WELCOME TO
TM
Visit us at
Mobile World Capital - Barcelona Congress Square
To arrange a visit or for more information go to www.mobileworldcapital.com or contact info@mobileworldcapital.com
Founding Partners:
MINISTERIO DE INDUSTRIA, ENERGA Y TURISMO
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LEAP AHEAD
MOBILE WORLD CAPITAL BARCELONA
FROM NOW ON, BARCELONA IS THE WORLDS CAPITAL OF MOBILE, SUCCESSFULLY LEADING COMPANIES TO TAKE ADVANTAGE OF MOBILE TECHNOLOGYS LIMITLESS OPPORTUNITY. THE AIM OF THE MOBILE WORLD CAPITAL IS TO RADICALLY ACCELERATE THE GLOBAL GROWTH OF MOBILE. TAKING ADVANTAGE OF THESE OPPORTUNITIES REQUIRES A GLOBAL VISION, ONE THAT GOES BEYOND BUSINESS AS USUAL, AND THE RESOURCES OF EACH COMPANY.
IN ADDITION TO THE MOBILE WORLD CONGRESS, THE CAPITAL COMPRISES THREE OTHER UNIQUE CHANNELS:
The Mobile World Hub, focused on the design and management of key projects that will transform the worlds mobile economy. The Mobile World Centre, an open platform and exhibition showroom where citizens are able to understand and experience how mobile is enhancing our lives. The Mobile World Festival, inviting citizens to celebrate the mobile lifestyle through a series of creative leisure and entertainment events. Becoming the Mobile World Capital was a strategic bid for Barcelona, and consolidates our leadership as a benchmark city for new technologies, This will give a significant boost to the image of our city brand associated with a sector, that of mobile communications, which will experience strong growth in the next few years. Xavier Trias, Mayor of Barcelona. All of the cities who competed for this title presented extremely innovative and compelling bids, but in the end, Barcelona truly demonstrated that it deserves the title of the Mobile World Capital, with its combination of outstanding exhibition and conference facilities, its transportation and hospitality infrastructure, its commitment to expanding the reach of mobility throughout Barcelona, Catalonia and Spain, and the strong support of the public and private sectors. This is an exciting time for Barcelona and for the mobile industry as a whole. John Hoffman, CEO, GSMA Ltd.
www.mobileworldcapital.com
MWC App
Make the most of your time at Mobile World Congress by having all the event information in the palm of your hand! When you use the GSMA mobile app, all your preferences, appointments and favourites will instantly sync with My MWC* and be ready for you! Select your mobile device to visit the download page for our free app today! For Android Devices Visit http://bit.ly/MWCAppAndroid
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Mobile App Features

Personalised Event Schedule* Browse the schedules and select which sessions you want to attend. Then access your personal schedule while onsite Favourite Speakers* Browse the list of speakers and bookmark the ones you want to see Attendee Networking Browse the list of attendees or search attendees based on keywords Business Matchmaking See who you should meet by searching on interests or business role (buyer, seller or partner) Messages & Meeting Requests Once you find who you want to meet, send them a message or request a meeting while youre in Barcelona Favourite Exhibitors Browse the vast list of exhibitors and bookmark the ones you want to visit. Find them quickly on the interactive venue maps News & Social Stay informed through the integrated news and social feeds. Follow the #MWC13 hashtag or see updates to the MWC Facebook group directly through the portal or app Exhibition Maps Plan your route through Fira Gran Via with our new exhibition maps and in-route planning tools (coming online in February) Mobile World Live Watch videos from MWC and keep up with daily news coverage of the industrys biggest stories NFC Badge Link to the NFC Badge app directly from Android devices (4.0 and higher)
All Other Internet-Enabled Mobile Phones ** Visit http://customers2.eventgenie.com/gsma on your mobile phone.
Download the Event App
* Log in to My MWC is required to sync between online portal and mobile app. ** The mobile website can be accessed on virtually all mobile phones. Some features may be limited due to device browser limitations. Data roaming charges may apply. Please contact your service provider for more information.
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Featured Programmes
Featured programmes are focused on a specific audience or industry topic. These include App Planet, which encompasses the mobile apps universe; mPowered Brands, which centres on mobile marketing; Partner Events, used to explore new programme initiatives, emerging market trends, product development, or important announcements; Forum Series, day-long sessions on industry topics such as LTE, Mobile Cloud and Mobile Security; and Training, professionally led training courses targeting key business decision makers.
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Network: MWC2013_FREE_WIFI Password: mwc2013wifi
HALL
Featured Programmes At A Glance

Monday, 25 February Tuesday, 26 February Wednesday, 27 February Thursday, 28 February
App Planet Exhibition App Planet ADCs mPowered Brands Zone mPowered Brands Theatres mPowered Brands Mobile Ambassadors
Nokia
A four-day app-focused exhibition showcasing the framework that shapes, enables, and drives the app industry. Car Connectivity Consortium OneAPI Plantronics App Planet Open Forum WIP Samsung
A dedicated mobile marketing-centric area where marketing agencies, marketing services providers, and associated vendors showcase their offerings, content, insights, and solutions for mobile marketing excellence. InternetQ mPowered Brands Open Forum Rubicon Project Nielsen InternetQ McCann Worldgroup Mobile-Loco Shelly Palmer Digital Leadership MWC 2013 VIP Floor Tour ClickSoftware GTI Summit MasterCard Taisys MNO Developer Cloud Forum Award Solutions Applied Innovation Institute Catalonian Government Education Workshop MobileMonday
Fastback Networks
Open Mobile Alliance
Partner Events
IBM
Forum Series Training Events
LTE Forum Mobile Security Forum Award Solutions
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App Planet Print Ad
App Planet Print Ad
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App Planet
Celebrating its fourth year at Mobile World Congress, App Planet the Centre of the Apps Universe will once again connect the application development community and ecosystem to explore The New Mobile Horizon. Building on the success of the past several years, App Planet will again provide opportunities for developers and mobile professionals, including operators, value-added service providers, and equipment and device manufacturers from around the world, to sharpen their knowledge as well as connect and network with major apps influencers.
Monday, 25 February Wednesday, 27 February: 09:00 19:00 Thursday, 28 February: 09:00 16:00
Hall 8.1 App Planet App Planet is a forward-looking app-focused exhibition showcases the framework that shapes, enables, and drives the app industry. More than 200 app-specific exhibitors will be on-hand to showcase their products to the developer community.
Official Sponsor
Mix and Mingle App Planet is the perfect place for the app development community to connect, network, and explore the New Mobile Horizon. Fira Gran Via provides a greater opportunity to meet people in the application development industry. Networking opportunities are bigger than ever within Hall 8.1 App Planet, where you will find over 200 exhibition stands, plus metres and metres of hallway space to meet someone new, run into an industry friend or talk strategy with a colleague about a theatre session you may have joined. Hall 8.0 Theatre District is located downstairs and includes several app-focused sessions where you may have a chance to meet leaders in the industry and other folks in the app community. The App Lounge is a great spot to relax and read complimentary publications from our media partners and exchange ideas with others in the app development ecosystem to accelerate the future of mobile.
App Planet is open to all pass holders each day of the Congress and focuses on the latest technology from the fast-moving apps community. This year App Planet, located in Hall 8.1, will showcase more than 200 exhibition stands and offer unlimited networking opportunities with those who are a part of the mobile app ecosystem. The Theatre District, located in Hall 8.0, features a number of high-profile programmes including App Developer Conferences which focus on the most influential mobile platforms in the marketplace. They are presented by various industry leaders focusing on the explosive growth in the mobile apps market.
Supporting Sponsors
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App Developer Conferences reach out to the application development community. Programmes feature keynote presentations, panel discussions, and encourage audience interaction on a wide range of topics. Attendance at ADCs is granted by invitation from our ADC sponsors.
Tuesday, 26 February
Monday, 25 February
MirrorLink: Developing Applications for Tomorrows Connected Car

09:30 18:30 Hall 8.0 Theatre District, Theatre C
Nokia App Developer Conference

11:00 18:30 Hall 8.0 Theatre District, Theatre B The Nokia App Developer Conference is a unique opportunity to learn more about Nokias global application development ecosystem and speak face-to-face with Nokia experts. The Nokia App Developer Conference will kick off with a morning keynote session at 11:00. This session will bring you up to date on the latest Nokia platform, product, and developer programs. In the afternoon, youll be able to attend several Nokia technical and business-focused breakouts, allowing you to more deeply engage with Nokia experts. To register visit: www.developer.nokia.com/mwc The Nokia Developer Lounge will be open all day to anyone looking to engage, get refreshed, and share ideas one-on-one with Nokia partners, engineers, marketing professionals, and businessdevelopment specialists.
Connected cars are the next great business opportunity for app developers. MirrorLink, a non-proprietary technology developed by the Car Connectivity Consortium (CCC), is the most promising standard for allowing applications for in-vehicle use. The technology creates an ecosystem for app developers to bring their solutions to market and enables their apps for use in cars. These sessions will explain how MirrorLink works and will also discuss driver distraction guidelines, app certification processes and business models for the ecosystem. There will be focus areas for app developers, mobile operators, auto OEMs, Tier 1 suppliers, mobile vendors and O/S vendors.
Web Apps and Network APIs Whats in it for Developers?

09:30 13:00 Hall 8.0 Theatre District, Theatre A Do you want to know what influential industry players have to say about Web technologies and Network APIs, and have the opportunity to find out more? Then join us at our Partners Developer Day. A range of partners will talk about whats hot in the industry, opportunities for developers, on-going initiatives related to Web Apps, HTML5 and web-based Network APIs. We will discuss operator activities of uniting Network APIs and their engagement in open cross-industry initiatives such as OneAPI. The core vision of OneAPI is to unify access to network functionality and by this allow global reach and further revenue opportunities.
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App Planet
Is Contextual Intelligence the Next Disruptive Technology for Application Developers?

09:45 13:00 Hall 8.0 Theatre District, Theatre E Imagine your mobile intuitively telling you the most likely things you were going to do next, such as bring up sales figures and route you to a cheaper network. This is Contextual Intelligence at work and its creating a new level of Enterprise Business Value. Contextual Intelligence is helping businesses better understand their customers lifestyles, their purchase criteria and behaviours, resulting in reduced churn and an enhanced customer experience. Big Data, Cloud for Hosted UC, and Soft clients using Web RTC and BOYD are driving technology developments and shaping the future of Smarter Working devices connected to the Internet anywhere. Learn during this Application Developers session, how this Disruptive Technology can impact and generate new business throughout vertical enterprises.
Samsung Developer Day

09:00 19:00 Hall 8.0 Theatre District, Theatre B Learn. Share. Network. Be a part of the Samsung Developer Day to learn about the latest Samsung technologies and development tools. Meet the latest Samsung smart devices and discover our developer services through in-depth technical sessions on our APIs, the S Pen SDK, and much more. Check out our exhibition zone to meet the latest Samsung technologies and then expand your horizons at our exclusive developer networking party. For further information visit the Samsung Developers website at developer.samsung.com or download our Samsung Developer Day App now from Samsung Apps or Google Play!
Thursday, 28 February
Wednesday, 27 February
WIPJam @ MWC13 App Planet Open Forum presented by APPNATION

10:00 18:30 Hall 8.0 Theatre District, Theatre A APPNATION is excited to present the App Planet Open Forum, a new thought leadership program that explores the state of the global app economy. Join us for feature presentations from leading global platforms including Flurry, Velti, Telefnica, Amazon, Google/ AdMob, Twitter and Windows Phone. Dont miss this timely and engaging developer-focused thought leadership series. Presented by: 09:00 16:00 Hall 8.0 Theatre District, Theatre B Its the biggest and the best Day for Developers at MWC. WIPJam is back for Year 6! This year look for more Storytelling, UnPanels, Discussion Groups, Technical Workshops and Pitches. Back by popular demand are interactive demos, a coding challenge plus a surprise or two! Get connected to industry leaders and fellow developers; learn about the tools and resources to shoot your way to the top! WIPJam Sessions are interactive and definitely not boring so start banking your AZs now for the last day of MWC. No PPT, No Panels and No Ties! Tune in to updates at www.wipconnector.com/wipjam/entry/mwc2013
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mPowered Brands
mPowered Brands Zone Monday, 25 February Wednesday, 27 February: 09:00 19:00 Thursday, 28 February: 09:00 16:00
Hall 8.1 App Planet A mobile marketing-centric exhibition area located in Hall 8.1 where marketers, ad agencies, media companies and fulfillment technology companies showcase their offerings, content, insights and solutions to brands and their agencies.
The Place for Enabling Business

mPowered Brands serves the marketing and advertising community by accelerating marketers knowledge and utilisation of mobile as a marketing and service delivery medium. Building on its successful launch in 2012, GSMA is expanding the programme to further develop marketers and enterprise leaders mobile knowledge and to fast-track their use of mobile.
mPowered Brands Theatres

Video Highlight
mPowered Brands Theatres are located in Hall 8.0 Theatre District and are the place where marketers discuss and debate their needs related to mobile; where mobile thought-leaders, country and demographic experts offer insights; where solution providers simplify the challenges of multi-channel marketing that increasingly includes mobile.
Relive the highlights of mPowered Brands from MWC 2012
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Monday, 25 February
mPowered Brands Open Forum presented by Telefnica: Building a cross-operator ecosystem for mobile advertising & m-commerce
09:30 12:45 Hall 8.0 Theatre District, Theatre E Hear how Telefnica Digital are partnering with other operators to pave the way for Marketers and Advertisers to unlock the full potential for mobile marketing from hyper-targeted advertising and m-commerce. Learn how this new approach of cooperation is creating a single point of access for Advertisers & Agencies to access audiences at scale. The program will include a presentation featuring research conducted in 54 countries with over 54,000 consumers worldwide. The research study, jointly undertaken by the GSMA and the WIN/ Gallup International Association, presents fresh insights collected from October 2012 through January 2013. Presented by: Research provided by:
Mobilising Monetisation: Driving Higher Advertising Revenue for Publishers

09:00 13:00 Hall 8.0 Theatre District, Theatre C Rubicon Project , leading advertising technology company for the comScore 500, reaches more than 646 million global unique visitors monthly, the largest reach on the Internet (as measured by comScore). Rubicon Projects real time trading platform, REVV, helps publishers make more money by automating and optimising monetisation of their digital media advertising inventory through a real time auction to digital ad buyers, while ensuring brand safety, pricing control and reduced operational costs. Hundreds of buyer channels representing more than 70,000 advertisers access and bid on inventory through the REVV platform, forming one of the largest-scale transaction marketplaces in any industry.
From Disruptive to Definitive: How Global Brands Are Embracing the Mobile Revolution to Win in the Marketplace
15:00 19:00 Hall 8.0 Theatre District, Theatre E
The Social Entertainment Forum

15:00 19:00 Hall 8.0 Theatre District, Theatre C Its a kind of magic... as the world spins forward at a rapid BPM (beats-per-minute) level, InternetQ confidently conjours up some magical Social Entertainment Sessions; which present the impact of social music that weve witnessed on people around the planet. A whistle-stop tour of the five pillars of Social Entertainment form the headline act, followed by uncanny insight into the passionate world of Akazoo.com, all topped-off with trade secrets from the industrys magic circle when it comes to successfully promoting Apps. Roll up, roll up and get a front row seat - you dont want to miss a thing!
Understanding the mobile behaviour of global consumers is key in order for brands of all kinds to deliver the right experience for the right audience. During this session, Nielsen will examine the intersection of technology, content and commerce taking place within the mobile universe, and how consumers everywhere are using mobile devices in their daily lives. Incorporating Nielsens wealth of cross-platform media research and featuring frank conversations with senior executives from some of the worlds most important brands, attendees will walk away with actionable mobile insights that can transform and grow their businesses.
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mPowered Brands
The Social Entertainment Forum

09:30 13:00 Hall 8.0 Theatre District, Theatre C Its a kind of magic... as the world spins forward at a rapid BPM (beats-per-minute) level, InternetQ confidently conjours up some magical Social Entertainment Sessions; which present the impact of social music that weve witnessed on people around the planet. A whistle-stop tour of the five pillars of Social Entertainment form the headline act, followed by uncanny insight into the passionate world of Akazoo.com, all topped-off with trade secrets from the industrys magic circle when it comes to successfully promoting Apps. Roll up, roll up and get a front row seat - you dont want to miss a thing!
Mobile-Loco: The Future of the Mobile Location Revolution

09:30 13:00 Hall 8.0 Theatre District, Theatre E Mobile-Loco is the centre stage for Social, Local and Mobile trends at MWC for the second year in a row. Learn how brands are leveraging emerging technologies and solutions to build lasting brand engagement, relationships and presence in a chaotic and noisy marketplace. Hear how startups and platforms are creating next generation targeting, advertising, and social platforms that take advantage of mobiles unique role in consumer lifestyles, purchasing behavior, and communication.
McCann Worldgroup presents the Truth About The Connected You

16:30 19:00 Hall 8.0 Theatre District, Theatre D McCann Worldgroup curates sharp content and industry insights to provide stimulation, inspiration, and practical guidance on the mobile ecosystem, while at the same time launching our new McCann Truth Central Study, The Truth About the Connect You. Hear from industry insiders, McCann tech experts, and our Truth Central team as we reveal the global study findings, which explore the dimension of consumer behavior in the context of the mobile space. We will also be showcasing our new Mobile Personality Test so come and find out what personality type you are.
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mPowered Brands Mobile Ambassadors

In its second year at Mobile World Congress, the mPowered Brands Mobile Ambassador programme serves the business community by providing educational and knowledge-broadening experiences that accelerate business leaders knowledge and utilisation of mobile as a marketing and service delivery medium.
Monday, 25 February Wednesday, 27 February Morning and Afternoon Tours Available

Tours will depart from Hall 2, Meeting Room 2MR58
We are pleased to announce, as part of the Mobile Ambassador programme, Shelly Palmer, the prolific author and American TV personality who speaks on a wide range of topics relating to the challenges of digital disruption, is bringing his Digital Leadership Series to Mobile World Congress. Shelly Palmer and his team of experienced tour guides will conduct bespoke tours during the event for business leaders who seek to rapidly get up to speed on mobile industry trends and opportunities to build an actionable roadmap for their business. To learn more about the Shelly Palmer Digital Learning Series and how you can participate, please visit: www.mobileworldcongress.com/faq/#programs
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Partner Events
Partner Events are an opportunity for our partners to gather and discuss new programme initiatives, emerging market trends, product development, or important announcements. It is an excellent way to network with industry peers, develop new relationships, and collaborate on common goals. These diverse events will be conducted by various partners and will speak to both wide audiences and private groups.
social, and security technologies can help enterprises capture new markets, efficiently extend their businesses to mobile employees, customers and partners and maintain the integrity of their assets. To learn more please visit www.mobileworldcongress.com/ibm
Monday, 25 February
Wireless GigE Service Edge: Backhaul Transformation for Small Cells and Beyond
15:00 18:30 Hall 8.0 Theatre District, Theatre E The Path to New Services Revenue for Mobile and Fiber Network Operators Small cell backhaul is a key stumbling block for adoption and monetization of next generation mobile services. This forum brings together mobile operators, Ethernet backhaul providers, and equipment vendors to address a transformation of backhaul that removes the stumbling block, and also extends wireless delivery of the fiber service edge to any location, creating new business opportunities for backhaul and commercial services. The forum, led by Michael Howard, Co-founder and Principal Analyst, Infinities Research, features speakers from the leadership of mobile services, operators and technology providers including representatives from AT&T, Small Cell Forum, Juniper Networks, Cisco Systems, COLT Technology Services, and others.
The Power of Enterprise Mobility

15:00 19:00 Hall 8.0 Theatre District, Theatre A Join The Power of Enterprise Mobility and not only will you have the opportunity to win one of 10 iPads Minis or 40 iPod shuffles you will learn how enterprise mobility can impact efficiency, service delivery and profitability in your organization. Hear about the latest mobile trends and technologies from the experts, everything from HTML 5, BYOD, Enterprise apps and cloud: Agenda highlights include Nick McGuire, Mobile Analyst at IDC, ClickSoftware customer, Portugal Telecom, Mobile Analyst, Kevin Benedict and CEO and Chairman of ClickSoftware Dr. Moshe BenBassat, all followed by a cava reception. We hope you can join us!
Business. In Motion. Speeding Innovation and Extending Reach Securely with IBM Mobile
15:00 19:00 Hall 8.0 Theatre District, Theatre D Mobile is everywhere and businesses are transacting in motion from exchanging information to exchanging goods and services, from employee self-service to customer service. Join us to learn how organizations can rapidly turn every interaction into an opportunity to drive return on engagement and investment. IBM will show how combining deep industry expertise with mobile, analytics, cloud,
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Tuesday, 26 February Wednesday, 27 February

LTE TDD/FDD International Summit
09:00 11:30 Hall 8.0 Theatre District, Theatre B GTI Summit is hosted by Global TD-LTE Initiative (GTI) and China Mobile and supported by GSMA, NGMN Alliance, TDIA and XGP Forum. GTI is pleased to announce the following confirmed speakers: Sunil Bharti Mittal, Chairman & Managing Director, Bharti Airtel Erik Prush, CEO, Clearwire Xi Guohua, Chairman, China Mobile Anne Bouverot, Director General, GSMA Shin Jong-Kyun, President, Samsung Paul Jacobs, Chairman & CEO, Qualcomm Hans Vestberg, President & CEO, Ericsson Rajeev Suri, CEO, Nokia Siemens Networks Jo Harlow, Global Executive Vice President, Nokia Dai Weili, Co-founder, Marvell Technology Group Tucker Grinnan, Head of Telecoms and Media Research, Asia Pacific, HSBC More speakers are to be announced soon. For more information, please visit http://lte-tdd.org/event/gti_201302_summit
Open Mobile Alliance Demo Day

15:00 - 19:00 Hall 8.0 Theatre District, Theatre C The Open Mobile Alliance and OMA member companies Comverse, CSR, FOKUS, Gemalto, Huawei, Interop Technologies, Invisitrack, Red Bend, Sensinode and Telecom Italia bring you the future of wireless with demos spanning M2M, Rich Communications Services (RCS), Enterprise Cloud Solutions, Federated Social Networks, Augmented Reality, Mobile Advertising and Location-based Services (LBS). Find out how the entire wireless value chain comes together to deliver open specifications for next generation mobile services. Doors open at 15:00. Demos will run throughout the afternoon. Presentations begin at 15:30. Beer, wine and soft drinks served at 17:30. Gifts for the first 100 pre-registered guests to arrive. To register, visit www.mobileworldcongress.com/open-mobile-alliance
GreenRoam Platform
15:00 - 19:00 Hall 8.0 Theatre District, Theatre E
MasterCard Payments Global Symposium

09:30 19:00 Hall 8.0 Theatre District, Theatre D MasterCard believes in a world beyond cash and mobile technology is a key driver in realizing this vision, providing access to the economic mainstream and enabling millions of consumers to lead a more connected life a life where the digital and physical worlds converge. The MasterCard Payments Symposium will showcase the global leaders and industry influencers driving the mobile payments discussion. Join us to hear how leaders around the world are navigating the convergence of the digital and physical worlds, scaling mobile commerce and successfully managing NFC payments and mobile money.
TAISYS brings global mobile connectivity and generates incremental and recurring income, on top of traditional roaming revenue, through GreenRoam platform. By applying GreenRoam, it eliminates the hassle and cost of issuing and distributing legacy SIMs to the roaming service subscribers, and also offers aggressive customer acquisition and retention plans by enabling the cross selling business model. By joining the GreenRoam alliance with MNOs/MVNOs in different countries, you become a member of interconnecting platform in international traveler market. Secure your opportunity to participate in the next generation roaming program with TAISYS GreenRoam.
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Partner Events
Thursday, 28 February
Catalonian Government Education Workshop

09:00 16:00 Hall 8.0 Theatre District, Hall C Mobilising Schools: The mLearning Challenge of Catalonia GSMA is partnering with the Generalitat de Catalunya on a number of mobile initiatives in secondary schools to increase the use of technology in order to better engage students, improve their learning and reduce drop-out rates. An international panel of leading practitioners from the education world will be sharing their experience of mobile learning and mobile education with those who influence Catalonian education policy. Participants will also have the change of voting in the Global Business School Competition for Best Education App and watch the winning videos of the Mobile Learning Awards an initiative of the Mobile World Capital Foundation in co-operation with Generalitat de Catalunya and Ajuntament de Barcelona for the most engaging mobile learning project.
University Mobile Challenge

09:00 16:00 Hall 8.0 Theatre District, Theatre D Presented by Applied Innovation Institute The Applied Innovation Institute is a non-profit network of Innovation and Entrepreneurship Faculty from the worlds top universities. In addition to the academic programs that consist of curriculum sharing, exchange placement, sabbatical placement, and publishing opportunities, the Institute also runs global, intercollegiate entrepreneurship competitions between student startups. At this Mobile World Congress, the Institute will be running the 3rd Annual University Mobile Challenge where 12 finalist student companies will each represent their university to see which has developed the best Mobile App company over the past year. This event is made possible through the generous sponsorship of companies such as Facebook and GSMA.
Bringing the Community Together @ MWC!

09:40 15:00 Hall 8.0 Theatre District, Theatre D Join the global network of industry visionaries, developers and influential individuals from MoMo chapters in 100+ locations worldwide. We are thrilled to welcome members, partners and organizers at our hospitality suite located at Hall 2, Meeting Room 2MR150 during the week, and in Hall 8.0 Theatre District, Theater D on Thursday, 28 February for an exciting full-day agenda to include Developers Research, Emerging Funding Models and an Innovation Showcase presented by attending chapter founders from around the world and our content partners Vision Mobile and Grow VC. We are looking forward to seeing you soon - Where the Money Meets the Talent - for more details please visit: www.mobilemonday.net
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Forum Series
Forums are one-day programmes focused on a specific topic. A Forum consists of sessions led by different Forum Presenters. The Forum Presenters will develop their session content to align with the Forum topic.
Mobile Security Forum LTE Forum

The 4G revolution in mobile data is underway in Europe, North America, and Asia. Join us as the LTE Forum Presenters share their vision on the latest advances in LTE and how this all-IP architecture continues to revolutionise current network designs, providing challenges and opportunities for network operators. Smartphones and tablets are the logical next target for viruses, malware, and spyware. The Mobile Security Forum is designed to enable developers and solution providers to focus on mobile security issues and learn about new tools and techniques coming to the market.
Monday, 25 February (11:45 18:30)

Hall 8.0 Theatre District, Theatre A 11:45 13:00 Mobile Security Forum presented by AdaptiveMobile 13:00 14:00 Lunch Break
Monday, 25 February (11:45 14:00)

Hall 8.0 Theatre District, Theatre D
Deliver 4G Promises with ZTE Adaptive Cloud Radio

11:45 13:00 LTE Forum Presented by ZTE 13:00 14:00 Lunch Break
Upon global acceptance in 2012, the industry is now facing challenges around efficient and effective LTE network deployment. As we enter the Cloud Era, technology and architecture innovations are keys to deliver the user experiences promises. ZTE and a panel of operators and vendors will bring their insight into this topic.
For a second year AdaptiveMobile is a sponsor at the Mobile Security Forum. They will host an interactive panel session followed by a networking lunch. During this session industry leaders, including Verizon, PhonepayPlus, Syniverse and AdaptiveMobile, will discuss the challenges facing operators to protect the borderless network. To register for this Session, email mwcmeetings@adaptivemobile.com
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Forum Series
Consumer Mobility and Privacy: Monetisation without Alienation
14:00 15:15 Mobile Security Forum presented by AVG 15:15 16:15 Networking Break
MNO Developer Cloud Forum

Cloud computing is revolutionising mobile application delivery as well as the MNOs role in the cloud space. The MNO Developer Cloud Forum Partners will explore how operators are competing in this space by providing efficient 4G networks with the capability and capacity to operate their own cloud platforms.
There are now more mobile-connected devices on the earth than people. But how far can vendors and services companies go to monetize mobility whilst maintaining users privacy? It may just be a matter of time before consumers turn off and take back control of their online identity.
Wednesday, 27 February (09:30 14:00)

Hall 8.0 Theatre District, Theatre D
Offense or Defense: Security in an LTE World

16:15 17:30 Mobile Security Forum presented by Juniper Networks 17:30 18:30 Cocktail Reception
The Realities of Deploying Network, Session and Application Control in the Cloud
09:30 10:45 MNO Developer Cloud Forum presented by Metaswitch Networks 10:45 11:45 Networking Break
Juniper Networks and industry thought leaders will discuss the elements of LTE that require a different approach to mobile security, with a vision that connects the endpoint, infrastructure and service protection to improve security efficacy. Customer case studies will highlight solutions for the new attack surfaces and threats created by LTE migration.
Network, session and application control planes are destined for virtualisation. Rising above the hype and rhetoric, Metaswitch has defined a clear path towards the deployment of this critical carrier infrastructure within private cloud environments. In this workshop, Metaswitch outlines a realistic roadmap while detailing the intricacies involved in achieving this goal.
ZTE CoCloud Leading Service & Technology Innovation

11:45 13:00 MNO Developer Cloud Forum presented by ZTE 13:00 14:00 Lunch Break
Cloud computing is regarded as the next revolution of science and technology industry, which will bring fundamental changes to working and business models. ZTE is the earliest manufacturer of cloud computing technology for research and commercial use and possesses nearly 200 cloud computing patents. Join ZTE and a panel of operators and vendors as they bring their insight on this topic. 46
Training
We are thrilled to announce professionally led training courses targeting key business decision-makers. There is an additional fee to attend and the training courses will be delivered by Awards Solutions. These organisations specialise in enabling executives and companies to develop and execute a focused mobile strategy. They provide opportunities for attendees to expand their knowledge base and fulfill their personal and professional goals through the latest knowledge and practical application. For details and registration details visit: www.mobileworldcongress.com/training
Keys to Successful LTE Networks

11:30 17:00 CC1, Room 1.4 Fee: 430
Monday, 25 February
Making an Impact with VoLTE

11:30 17:00 CC1, Room 1.4 Fee: 430 Gain critical knowledge into the practical design and deployment considerations needed to successfully transition voice to LTE-IMS and VoLTE. Drive enriched communication services, extend multinetwork interoperability, and empower 4G LTE networks with VoLTE. In addition to the detailed LTE technology coverage, this session also incorporates cutting-edge LTE research from Wireless Intelligence.
Explore the key questions and essential strategies needed to deliver peak performance and operational efficiency within 4G LTE networks. Take advantage of the features in 4G LTE to deliver an exceptional user experience, and prepare 4G LTE networks for the continued growth of wireless devices. In addition to the detailed LTE technology coverage, this session also incorporates cuttingedge LTE research from Wireless Intelligence. Lunch is provided. Register at: www.awardsolutions.com/mwc2013.aspx
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Ministerial Programme
Who Can Attend?

Attendance at the Ministerial Programme is granted by invitation only, and according to the following criteria: An integral part of Mobile World Congress, the annual GSMA Ministerial Programme is a high-level platform for dialogue between governments, regulators and senior representatives of the mobile industry. The programme offers an invaluable opportunity for policy makers and industry leaders to discuss relevant industry topics from both a policy and industry perspective. Topics in 2013 will include the role of mobile in delivering future healthcare, mobiles socioeconomic impact on the developing world, infrastructure planning for mobile broadband, emerging opportunities for mobile, and regulatory frameworks to maximise investment. Last year the Ministerial Programme attracted senior decision makers from 132 delegations, including 60 government ministers and 75 regulatory authority heads. More than 140 delegations and 65 government ministers are expected to attend this year. To learn more about the Ministerial www.ministerialprogramme.com Programme, visit National telecommunications ministries National telecommunications regulatory authorities Senior representatives from selected international organisations and inter-governmental bodies C-level and senior regulatory representatives from the mobile industry, including mobile network operators and vendors
Platinum Sponsors
Supporting Sponsor
Technology Service Provider
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Global Mobile Awards
Global Mobile Awards Ceremony About the Global Mobile Awards

The GSMA Global Mobile Awards recognise and celebrate contributions made to the ever-evolving and developing mobile industry. The nominees for the 18th Annual Global Mobile Awards have now been announced and the winners will be presented on Tuesday, 26 February at the Mobile World Congress, in an afternoon ceremony. This year the GSMA received well over 600 entries and nominations for the 37 awards, the largest-ever number of honors to be presented at the Global Mobile Awards. The awards were judged by a panel of independent experts, analysts, journalists, academics and, in some cases, mobile operator representatives. A full list of nominees and awards categories can be found at www.globalmobileawards.com/nominees-2013/ Social & Economic Development Category Sponsor
Tuesday, 26 February 14:30 16:30, Hall 4 Conference Village, Auditorium 1

The 2013 Global Mobile Awards will include the presentation of 32 awards. Eligible finalists, Platinum, Gold and Silver Pass holders, as well as accredited media, are eligible to attend. For more information, please visit www.globalmobileawards.com
Apps of the Year Category Sponsor
Introducing Your Host for 2013

This year, the Global Mobile Awards will be hosted by British Writer, Actor, Fundraiser and Comedian David Walliams. David Walliams shot to fame through his work with Matt Lucas to create the television series Little Britain and latterly Come Fly With Me. Little Britain has won numerous international awards including three BAFTAs, showing in over 100 countries. In addition to a wide variety of television, stage and film roles, Walliams David Walliams has worked tirelessly for charity raising over 7 million, and in September 2011 he swam the length of the River Thames (140 miles) for Sports Relief, raising 1 million in the process. He has also authored a number of bestselling childrens books and is also a judge on Britains Got Talent. Best Mobile Services & Connected Life Category Sponsor
For further information or to become a sponsor of the 2013 Global Mobile Awards, please contact the GSMA at awards@globalmobileawards.com
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GSMA Seminars
Open to all Mobile World Congress attendees, GSMA Seminars provide insight and developments on key GSMA and industry initiatives. They offer a unique opportunity to hear from industry experts and further your knowledge in the topical areas that really matter to the industry.
Tuesday, 26 February Connected Living: mAutomotive Navigating the changing landscape of connected cars what does the final destination look like? Connected Living: New Business Models in Action Meeting Womens Wants and Needs Through Mobile (This session to be held in Room CC1.5) Connected Living: mEducation The Future of Learning Rich Communications: Can You Afford Not To joyn? Near-Field Communication: Can Mobile NFC Enrich Transportation Services? Wednesday, 27 February Generation M: How Young People Are Driving and Innovating The Mobile Industry Enablers of Our Mobile Future
08:30 - 10:45
11:00 - 12:00
12:00 - 15:00
12:15 - 13:30
14:00 - 16:30
17:00 - 19:00
09:00 - 10:30
11:00 - 12:30 13:00 - 15:30
The seminars will run throughout the four days of Mobile World Congress and are open to all attendees on a first-come, first-served basis. All GSMA Seminars take place in the GSMA Seminar Theatre in Room CC1, above the South Entrance building, unless otherwise noted. Full session descriptions and schedule are available at www.mobileworldcongress.com/agenda
Near-Field Communication: Can Mobile NFC Expand The Horizon For Retail? Thursday, 28 February OneAPI: Unlocking Value In The Mobile Ecosystem with Network APIs Connected Living: Solving a Global Problem mHealth for Non-communicable Diseases
09:00 - 10:30
Monday, 25 February Energy+Mobile for Development Taking Mobile Agriculture Innovation To Market Fast Track your Mobile Identity Proposition: Put the I back into ID Mobile: A Lifeline in Disasters 09:30 - 11:30 12:00 - 14:00
11:00 - 12:15
Connected Living: mHealth Making A Positive Difference To End Users The Mobile World Capital Barcelona mHealth Competence Centre Government Activity in mHealth and Opportunities for Mobile
12:30 - 13:30
13:45 - 14:45
14:30 - 16:30 17:00 - 19:30
15:00 - 16:00
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Congress Enhancements
Free Public Wi-Fi

Offering attendees free Wi-Fi connectivity has been hugely popular and very much welcomed by attendees. For the third straight year, we will not only offer free public Wi-Fi connections, but are again expanding the service to better meet attendee needs. At our new venue, attendees will enjoy the following: We are increased network capacity by 250% so more people can connect We have increased the number of hotspot areas by 50% over 2012 Easily accessible spaces will be covered at Fira Gran Via restaurants, public areas and outdoor areas will also be connected to assist attendee networking In fact, Mobile World Congress 2013 will be one of the worlds largest public wifi offerings ever. Full details, including a list of hotspot locations, will be available soon on www.mobileworldcongress.com
GSMA Connected City
HALL
A real city street, at the heart of Mobile World Congress. Building on last years Connected House, MWC13 will feature the GSMA Connected City. The GSMA Connected City is a real city street complete with a car showroom, office, town hall, department store, mobile shop, apartment, electrical store, hotel and caf. Visit the GSMA Connected City to find out how homes become smart, city and transport networks will be optimised, healthcare reach extended, and the growing needs of mobile consumers and businesses will be met with mobile solutions. Learn how mobile is driving innovation in order to deliver economic growth, successful products, customer value and new business opportunities. Discover how intelligent wireless connections will create more value, drive efficiency and deliver a richer experience. The GSMA Connected City where AT&T, Deutsche Telekom, GSMA, KT, Telenor, Vodafone and their partners bring to life a world where everything intelligently connects.
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Networking Gardens
A key reason to attend Mobile World Congress is the opportunity to meet face to face with potential partners and clients. Were pleased to introduce you to the perfect venue in which to build relationships in 2013: the Networking Gardens at Mobile World Congress. These eight outdoor Networking Gardens will be a great place to hold impromptu meetings, meet clients, and mingle with other attendees. The Networking Gardens are designed for networking with ample seating opportunities, nearby facilities, and food & drink outlets, for your convenience.
The Greens Networking Garden isnt just green in colour but is equipped with golf greens, so you can network while sinking putts. The Wood, Slate, Tin, Brick, and Glass Networking Gardens are more intimate spaces but still provide plenty of networking and relaxation space.
Eight Great Meeting Points

Looking for a meeting point to connect with prospects or colleagues? The Networking Gardens are individually named and themed, making it simple for all parties to agree to a meeting place. The Mediterranean Networking Garden is the largest of all the Networking Gardens. Its also open the latest (22:00), so feel free to stop in and sit under the olive trees throughout the evening hours. The Water Networking Garden is designed as a tranquil place to recharge yourself from the bustle of MWC.
Join us Monday, 25 February

Youre invited to stop by any of the eight Networking Gardens, Monday evening, 25 January. Enjoy complimentary food and drinks, as well as musical entertainment, in each Networking Garden. Youre welcome to take in the ambience of a single Networking Garden, or go with your colleagues and visit each Networking Garden to find the one with the environment you like best. Its a great time to further explore our new venue and enjoy a beverage before your evening plans.
Enjoy the olive trees and sunshine in the Mediterranean Networking Garden
Take in the sunset while holding a meeting in the upper level Slate Networking Garden
Visit the Water Networking Garden for a brief respite from the bustle of the exhibition 52
Meet potential new partners while sinking a putt in the Greens Networking Garden
Exhibition
The exhibition at Mobile World Congress provides an excellent opportunity to see the latest products, solutions and technologies. Attendees will have ample time to speak with to telecoms personnel; IT, software and services creators, and more. The exhibition features more than 1,500 companies from 60+ countries and occupies more than 90,000 square metres of exhibition and hospitality over eight halls. While youre onsite, be sure to visit these zones and pavilions where you can find themed exhibits and displays:
App Planet Exhibition

A forward-looking app-focused exhibition showcasing the framework that shapes, enables, and drives the app industry. More than 200 app-specific exhibitors showcase their products before 12,500 members from the developer community.
Operator Village
New for 2013! The Operator Village located in the heart of Congress Square showcases products and services for GSMA Members and Mobile Network Operators.
Embedded Mobile Devices Pavilion

This market-development programme is designed to accelerate the adoption of wireless connectivity in a wide range of devices across the consumer electronics, healthcare, automotive and utilities sectors. Visit this area if your intent is to experience mobiles future possibilities.
NFC Centre Exhibition
Green Technology Pavilion

New for 2013! This dedicated zone in the heart of the exhibition Congress Square showcases NFC-enabled handsets and their various capabilities. This area also serves as a central location for all vendors participating in the NFC Experience, including local Barcelona restaurants and information points. This pavilion exhibits solutions to motivate decision-makers seeking to understand alternatives to the rapidly rising energy costs of network expansion and maintenance. Stop by to see the latest green power technologies with a growing community of mobile network operators seeking green alternatives.
For more information on the NFC Experience, see page 6.
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Exhibition
GSMA Pavilion
Join the GSMA in the heart of Congress Square, where we will be showcasing our key programmes: Mobile NFC, RCS, Spectrum, Connected Living, and Mobile Identity. Find out how you can participate and in the programmes that are driving our industry strategy. Visit us to find out how your business can benefit from GSMA Membership, experience the new InfoCentre2 and our Members are welcome to join us in our exclusive Members Lounge for networking and cocktails every day of the show beginning at 16:00. And watch our Mobile World Live TV big screen which will cover live interviews, highlights from Congress, and coverage of the Mobile World Live keynotes.
Mobile Health Pavilion

Visit the Mobile Health Pavilion to investigate how to catalyse the expansion of the global Mobile Health market through partnership with telecoms and healthcare sectors. See the latest mobile health devices and talk to the companies making strides in this important industry.
Mobile Cloud Pavilion

The Mobile Cloud Pavilion explores how bringing together cloud technology vendors and the greater mobile technology ecosystem will define and develop the potential of cloud computing in the mobile space.
See our 2013 Exhibitor list at www.mobileworldcongress.com/ 2013-exhibitors
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mPowered Brands Zone

A dedicated mobile marketing-centric area where marketing agencies, marketing services providers, and associated vendors showcase their offerings, content, insights, and solutions for mobile marketing excellence.
Wi-Fi Zone
New for 2013! Brought to you by the Wireless Broadband Alliance (WBA), the Wi-Fi Zone will promote the work of the WBA organisation and its rapidly expanding membership. Stop by for presentations from key WBA figures and members, executive briefings, and product showcases.
NFC & Mobile Money Pavilion

The increased use of smartphones in the developed world and the rising popularity of applications are driving the use of mobile banking services. See for yourself the services being offered in the mobile finance ecosystem and talk to those developing industry assets and driving the industrys requirements for standardisation, certification and processing.
Exhibition & Hospitality Hours
Date
HOSPITALITY AREAS
(Halls 1, 2, 3)
CONGRESS SQUARE
EXHIBITION AREAS
(Halls 5, 6, 7, 8.1 [App Planet])
Monday, 25 February Tuesday, 26 February Wednesday, 27 February Thursday, 28 February
07:30 - 22:00 07:30 - 22:00 07:30 - 22:00 07:30 - 16:00
08:00 - 20:00 08:00 - 20:00 08:00 - 20:00 08:00 - 16:00
09:00 - 19:00 09:00 - 19:00 09:00 - 19:00 09:00 - 16:00
Please note that Exhibitors have different access times than those shown above; see the Exhibitor Manual for details.
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Exhibitor & Sponsor Opportunities
Become an Exhibitor at Mobile World Congress

Participate in Mobile World Congress by purchasing an exhibition stand or hospitality suite. An exhibition stand gives you an unrivalled opportunity to demonstrate and showcase your products and services. Benefits of Exhibiting at Mobile World Congress Face-to-face meetings with your best prospects Recognition for products and services New partnerships and alliances Complimentary exhibition passes But hurry, the exhibition for 2013 is filling up fast!
Choose from these target groups: Ministerial programme Global Mobile Awards Attendee promotions VIP promotions Networking & hosting promotions Press & Media promotions In addition, if your objective is to deliver your thought leadership industry insights, company solutions, product roadmaps, announcements, product and service demonstrations, case studies, or workshops consider: App Developer Conference mPowered Brands Session Forum Series Session Partner Event
Highlight Your Organisation through Sponsorship

Enhance your brand, increase your exposure, and attract visitors to your stand or website by becoming a sponsor of Mobile World Congress. We offer a variety of sponsorship types and price points. Do you want to be seen as a leader in a particular field, such as Augmented Reality, Cloud or LTE? Perhaps you want to target VIPs, CEOs or members of the media. Whatever your goal or client strategy, were sure to have or can create an opportunity that will complement. By affiliating your brand with the worlds foremost mobile industry event, you can take a leadership position within the global mobile industry. Sponsorships at Mobile World Congress deliver costeffective marketing exposure and branding of your company to your target audience.
Advertise in Mobile World Daily

Mobile World Daily is a printed publication available each morning at the venue and provides extensive coverage of the conference and exhibition through feature articles and interviews, a conference guide, and exhibition floor plan. Each edition covers important atshow news and provides detailed industry analysis. Its the perfect place to showcase a new product or share exciting company news. Learn more about Advertising opportunities by contacting our Sales team or reach out to the Editor for editorial opportunities through showdaily@mobileworldcongress.com
Ensure your company stands out from the competition! To contact the GSMA regarding exhibition, hospitality and sponsorship opportunities, please e-mail sales@mobileworldcongress.com Explore Exhibitor Case Studies at www.mobileworldcongress.com/exhibitor-interviews to learn about the first-hand experiences and benefits that come from participating in Mobile World Congress.
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Mobile World Congress Sponsors & Partners

Official Global Partner
Official Suppliers
Official Media Partners
Supporting Sponsors
Supporters
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Get access to the most prominent events, initiatives and information sources for the mobile communications industry
Barcelona | 24 27 February 2014
www.mobileworldlive.com
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Learn more at www.gsma.com
Featured Programmes Sponsors & Partners

Ministerial Programme
Platinum Sponsors Supporting Sponsor Technology Service Provider
Global Mobile Awards

Apps of the Year Category Sponsor Social & Economic Development Category Sponsor Best Mobile Services & Connected Life Category Sponsor
App Planet
Official Sponsor
Supporting Sponsor
Media Partners
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Featured Programmes Sponsors & Partners

mPowered Brands
Supporting Sponsors
Media Partners
Partner Events
University Mobile Challenge presented by Catalonian Government Education Workshop presented by The Power of Enterprise Mobility presented by Wireless GigE Service Edge presented by LTE TDD/FDD International Summit presented by Business. In Motion. presented by
MasterCard Mobile Payments Global Symposium presented by
Bringing the Community Together @ MWC! presented by
Open Mobile Alliance Demo Day presented by
GreenRoam Platform presented by
Forum Series
LTE Forum presented by MNO Developer Cloud Forum presented by Mobile Security Forum presented by
Training Partner
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NFC Experience
Official Sponsors Supporting Sponsor Payment Partners
Supporting Partners
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Social Media at Mobile World Congress

Join the conversations on key platforms!
Twitter
The GSMA team is on Twitter. Follow @GSMA for event updates and use the hashtag #MWC13 Well be sharing live posts prior to the event on our website as well as through our Tweetwall during conference sessions If you have a question, tweet @GSMA_Care and our social media team will respond within 24 hours Mobile World Live will be reporting live through @mobileworldlive during the show https://twitter.com/gsma and https://twitter.com/mobileworldlive
YouTube
The GSMA and our Mobile World Live teams have their own YouTube channels. Watch videos and subscribe to updates on: https://www.youtube.com/GSMAOnline and http://www.youtube.com/mobileworldlive
Foursquare
If youre addicted to Foursquare, youll certainly be checking-in at locations during MWC. Follow our page and checkin at various locations throughout Fira Gran Via to unlock the MWC13 badge for a chance to win a pass for Mobile World Congress 2014. https://foursquare.com/gsmamwc
Facebook
We have a very active Mobile World Congress Fanpage at http://www.facebook.com/ mobileworldcongress, with over 25,000 members We encourage you to share your own photos and stories about Congress well certainly be sharing ours! Take our fun pop quiz for the opportunity to win a new mobile device. Test your knowledge today with our Mobile Culture Trivia Challenge!
Pinterest
GSMA is on Pinterest and well be sharing our pictures and visuals in the lead up and during Mobile World Congress. Pin our Infographics and Speakers today. http://pinterest.com/gsmaonline/
Sina Weibo
For news and interaction around Mobile Asia Expo in Chinese, visit our Sina Weibo presence and interact with thousands of followers at http://e.weibo.com/maexpo
Linkedin
Use Linkedin to start a discussion or stay in touch with those you met at a past event. We have an active group join us at http://bit.ly/MWClinkedin
My MWC
Dont forget our event management tool, My MWC offers the opportunity to connect with fellow attendees of the show. Schedule meetings before the event and plan your days down to the minute! Stay in touch with all of the news from the show! Be sure to pick up your free copy of Mobile World Daily at the venue entrances and in spots around the venue, for all of the latest news and interviews. Well also distribute digital copies each day to all attendees and those unable to attend.
Google+
GSMA has a presence on Google+ at http:// mwl.me/gsmagoogleplus add our page to your circles today!
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My MWC
Conference Presentations* Access speaker presentations after the event Attendee Networking Browse the list of attendees or search attendees based on keywords Business Matchmaking Discover who you should meet by searching on interests or business roles (buyer, seller or partner) My MWC, the Mobile World Congress event portal, will return for its fourth year with many exciting improvements and new features. My MWC is designed to enhance your MWC experience by helping you plan your schedule for our world-class conference, maneuver through the worlds largest industry exhibition, and network with 70,000+ key decision-makers. With My MWC, you arent limited only to the four days in Barcelona, but have access to exclusive content before, during, and after the event. The online portal will seamlessly sync with the new Mobile World Congress mobile app, now on iTunes and Google Play. Plan your trip prior to your arrival in Barcelona and then access all your information via your smartphone while onsite. Messages & Meeting Requests Once you find who you want to meet, send them a message or request a meeting while youre in Barcelona Favourite Exhibitors Browse the vast list of exhibitors and bookmark the ones you want to visit, then find them quickly in the interactive venue maps News & Social Stay informed through the integrated news and social feeds. Follow the #MWC13 hashtag or see updates on the MWC Facebook Fanpage directly through the portal or mobile app 3-D Exhibition Maps Plan your route through the new Gran Via venue with our 3-D interactive exhibition maps (coming online in December) As in the past, My MWC will be the only place to access and download the conference presentations after the event, so make sure you opt-in during registration. Log in today at http://bit.ly/mymwc2013 and start planning with My MWC! * Functionality available to Conference Attendees (Silver, Gold and Platinum pass holders) only
My MWC Features
Personalised Event Schedule* Browse the schedules and select which sessions you want to attend, then access your personal schedule while onsite Favourite Speakers* Browse the list of speakers and bookmark the ones you dont want to miss
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Mobile World Live

Wish Mobile World Congress happened more often than just once a year? Want to get up to speed on mobile industry news and happenings before arriving in Barcelona?
Mobile World Live is the online communications hub for the global mobile industry. Our content includes daily news coverage of the industrys biggest stories, as well as regular analysis and blog features from our experienced team of tech reporters. This content is complemented by weekly video features offering exclusive interview access to the highest-profile C-Level executives in our business, as well as special features that analyse the industrys most topical issues. Our content covers four vertical channels mobile apps, mobile devices, mobile health and mobile money and we publish five regular eNewsletters: Mobile World Live Daily (formerly Mobile Business Briefing) Mobile World Live Apps Mobile World Live Devices Mobile World Live Health Mobile World Live Money In addition, Mobile World Live produces webinars, the Show Daily publications for all GSMA events (including the annual Mobile World Congress) and Mobile World Live TV the award-winning broadcast service of Mobile World Congress. Mobile World Live is also the exclusive home to all GSMA event keynote presentations. Learn more or contact the Editor at www.mobileworldlive.com
While at Mobile World Congress, youll want to be sure to catch Mobile World Live TV. Broadcast live from the show across giant screens at the venue, as well as online www.mobileworldlive.com and across Barcelona on its own TV channel. Accessible in approximately 20,000 hotel rooms, our programming includes exclusive interviews with C-level executives from the worlds largest operators, device makers and equipment vendors; exclusive live keynotes; panel discussions; press events and reports direct from the show floor. In short, Mobile World Live TV allows you to stay ahead of all the news from the show.
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Choose Your Pass

Mobile World Congress 2013 has something for everyone and we offer four types of passes to meet the needs of all attendees. Whether youd like to browse the exhibition, attend the industrys best thought-leadership conference, or experience five-star platinum networking, we have an offer for you: Exhibition Silver Pass Visitor Pass (EVP)
Gold Pass
Platinum Pass
My MWC Our exclusive event planning tool Exhibition 1,500 exhibitors showcasing the latest products, devices and technologies GSMA Seminars Insight and developments on key GSMA and industry initiatives Featured Programmes App Planet, mPowered Brands, Forum Series, Partner Events and more! (Note that pre-registration and acceptance may be required for attendance) Keynotes & Conference Sessions Includes post-event access to conference presentations via My MWC Global Mobile Awards Ceremony Tuesday, 26 February. Watch as the industrys best receive recognition Wireless Intelligence Report Receive a complimentary copy of the Fourth Quarter Wireless Intelligence Report VIP Networking Lounge Access Find a seat, hold a meeting or make new contacts in the exclusive VIP Networking Lounge Congress Lunch Network with fellow attendees in the centre of the action Dedicated Pre-Event Customer Service Receive expedited assistance when contacting Mobile World Congress Customer Care Pre-Event Mobile World Live Webinar Participate in a pre-event update from key leaders in the mobile ecosystem The Platinum Experience Experience unparalleled networking opportunities and exclusive access to key industry leaders
699 Pricing Notes & Discount Information

GSMA Members are eligible to receive a 30% discount on all purchases The official currency of Mobile World Congress is the Euro Above prices do not include VAT Accepted forms of payment are credit cards and wire/bank transfer
2,199
2,699
4,999
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This year, a Mobile World Congress pass has more value than ever before. One of the ways weve done this is through our expanded opportunities for our Gold and Platinum Pass holders.
VIP Networking Lounge

Once again, were bringing an elite lounge atmosphere to the centre of Mobile World Congress! Included in the Platinum and Gold Passes, the VIP Networking Lounge will offer you an ideal place for conversing with fellow industry leaders. Whether you want to make connections with attendees, sit quietly or catch up with the office back home, youll find a comfortable spot in the VIP Networking Lounge to do so. Amenities include: Complimentary food and beverages, including a selection of beer and wine Access to complimentary wireless Internet connections, computer workstations, printing and photocopying services Comfortable seating groups to accommodate casual meetings, and enclosed meeting rooms for more formal or private meetings Meeting rooms may be booked upon arrival. (Meeting rooms are complimentary for Platinum Pass holders and available to Gold Pass holders for a nominal fee.) The VIP Networking Lounge is easily accessible and centrally located on the Upper Walkway between Halls 2 and 3.
The Platinum Experience

The Platinum Experience at Mobile World Congress offers an exclusive experience for our most distinguished attendees. Whether youre looking for outstanding networking opportunities or simply firstclass treatment, the Platinum Experience is for you! The Platinum Experience includes: An elite, private networking reception where you can mingle with industry CEOs, GSMA senior management and other Platinum Pass attendees Preferred, five-star treatment on site, including reserved seating and an exclusive Fast Track entrance at the Conference keynotes and the Global Mobile Awards ceremony, as well as a dedicated customer service at the Platinum Pass Help Desk, located inside the VIP Networking Lounge Unlimited access to the VIP Networking Lounge with complimentary food, drinks, and business services, as well as meeting space reserved exclusively for Platinum Pass holders Pre-event dedicated customer service contacts for the GSMA and Barcelona Business Pass Onsite dedicated customer service at the Platinum Pass Help Desk Platinum-level service at the Barcelona airport, to facilitate your arrival Learn more at www.mobileworldcongress.com/the-platinum-experience
Tip!
Throughout this brochure, look for the Pass Icons shown below to help you identify which activities are included in your chosen pass!
Upgrade Your Pass at any time!

If you wish to upgrade your pass, you pay only the difference between the listed pass prices. Upgrade an Exhibition Visitor Pass to a Silver Pass for 1,500, or a Silver Pass to a Gold Pass for just 500! Save time on site by upgrading before you arrive by logging in to the registration system at any time.
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Registration Information
Cancellations
ALL SALES ARE FINAL. Cancellations and no shows will be liable for the entire registration fee. No refunds shall be given. Paid attendees can send a substitution if they are no longer able to attend. Downgrades of passes are permitted but attendees will still be liable for the full registration fee of the original pass purchased. Cancellation of travel reservation and hotel reservation are the exclusive responsibility of the registrant. The GSMA reserves the right to cancel your registration without notice for lack of payment as required by the Terms and/or the relevant registration form. GSMA is not responsible for any damages, direct or indirect, resulting from such a cancellation. All payments must be submitted within the time frames set forth in the relevant registration form. Should GSMA cancel the event, paid registered delegates will be refunded their registration fee only. No other costs, including but not limited to travel and accommodation, will be refunded. For complete information on GSMA event Terms and Conditions, visit www.mobileworldcongress.com/event-terms
Age Restriction
Admission to Mobile World Congress is restricted to industry professionals and application developers over the age of 16. In the event a person under the age of 16 wishes to attend, they must secure prior written permission from the GSMA by writing to registration@mobileworldcongress.com This policy is strictly enforced.
Required Photo Identification

Photo identification is required to collect your badge and to enter the venue at all times. Accepted forms of photo ID include driving licence (with photo), national ID cards and passports. We cannot accept any ID with non-European characters (e.g. Chinese, Korean, Arabic or Japanese characters). Please ensure you carry photo ID with you at all times. Please note that under no circumstances will badges be given to anyone other than the badge owner. Photo ID checks will be performed and badges are only given to the person matching the name of the registration and Photo ID. Those attempting to collect badges on behalf of others, even with the owners Photo ID, will not be given the badge.
Substitutions
Substitutions between attendees from the same company and at the same invoice address may be made by providing the GSMA with written notice of the name of the original attendee and full details of the substitute attendee. Once a badge (Smartcard or Virtual Badge) has been issued or collected, no substitutions are allowed. To arrange a substitution, please e-mail full details of the original and new attendee to registration@mobileworldcongress.com
Opt in to your NFC Badge when you Register for MWC! Learn more at www.mobileworldcongress.com/nfc-badge
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Registration Enquiries
If you have further registration queries, visit www.mobileworldcongress.com/registration-faq for our Registration FAQ or contact our registration team: General Queries: registration@mobileworldcongress.com Exhibitor Queries: exhibitorregistration@mobileworldcongress.com Tel: +34 93 274 63 73 (Mon. to Fri. 08:00 - 16:00 GMT)
Onsite Registration
Final Confirmations Attendees will receive a Final Confirmation only after they have completed their registration and paid in full. The Final Confirmation email must be brought with you onsite to collect your badge. Only fully paid registrations will be sent a confirmation e-mail. Please note that under no circumstances will badges be given to anyone other than the badge owner. An ID check will be performed and badges will only be given to the person collecting the badge and who matches the name of the registration and official ID. Anyone attempting to collect a badge on someone elses behalf, even with the badge owners ID, will not be given the badge. Fast Track at Barcelona Airport! Following last years successful badge collection point at Barcelona Airport in Terminal 1, we will be increasing the capacity of Fast Track badge collection points. More information on badge collection, including a map of registration locations, will be provided on the Registration section on our website www.mobileworldcongress.com/register closer to the event. Note: Airport registration usage is limited to Fast Track guests only. Your Final Confirmation will let you know if you are eligible to collect your badge at the airport.
Onsite Registration Opening Hours
Visit www.mobileworldcongress.com/onsite-registration for more information.
Date
Airport (Terminal 1) Fast Track Only 09:00 18:00 07:00 20:00 07:00 20:00 07:00 19:00 07:00 14:00 N/A
Fira Gran Via 09:00 18:00 09:00 - 20:00 07:00 20:00 07:30 - 19:00 07:30 - 19:00 07:30 - 16:00
Saturday, 23 February Sunday, 24 February Monday, 25 February Tuesday, 26 February Wednesday, 27 February Thursday, 28 February
Please note the Opening Conference Keynote on Monday, 25 February will start at the earlier time of 09:15. Be sure to arrive within plenty of time to access the venue and/or register before the Conference begins. Registration will be open from 07:00.
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Airfare & Accommodation
Airline Discounts
Hotel Accommodation
International Travelers Save Up To 20% with the Star Alliance Network The Star Alliance Members Airlines have again been appointed as the Official Airline Network for GSMA Mobile World Congress 2013. To obtain the Star Alliance Conventions Plus discounts please follow the below steps to access the Conventions Plus online booking tool: Visit www.staralliance.com/conventionsplus/delegates Under Delegates login enter conventions code LH22S13 The online booking tool opens in a separate window Registered participants plus one accompanying person travelling to the event are automatically granted a discount of up to 20%, depending on fare and class of travel booked. The participating airlines for this event are: Adria Airways Aegean Airlines Air Canada Air China ANA Asiana Airlines Austrian Airlines Blue1 Brussels Airlines Croatia Airlines EgyptAir Ethiopian Airlines LOT Polish Airlines Lufthansa Scandinavian Airlines Singapore Airlines South African Airways SWISS International Air Lines TAM Airlines TAP Portugal THAI Turkish Airlines United US Airways
Once again, we are proud to appoint Barcelona Business Pass (BBP) as our Official Supplier for Hotel Accommodations for Mobile World Congress. In partnership with the Barcelona Hotel Association, BBP has secured a range of great accommodation solutions at every price point and is ready to assist with accommodation bookings at more than 300 hotels from two-star budget to five-star luxury in the Barcelona area. BBP has negotiated with the majority of the citys hotels to provide the best possible rates for MWC attendees. BBPs rates are usually 25% to 50% lower than rates on the direct market (depending on the type of room). So save time and money by using this one-stop solution. Book your accommodation today while great locations and prices are still available! Tel: +34 93 550 03 50 Fax: + 34 93 414 17 86 Email: mobileworldcongress@b-beyond.com Web: www.mobileworldcongress.b-beyond.com
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City Information
Travelling to and around Barcelona

Barcelona is a large international and domestic destination, with frequent direct flights from most international destinations. More than 110 airlines operate from the Barcelona Airport, which is 10 minutes away from the Congress venue, Fira Gran Via. The AVE high-speed train connects with the European rail network via Madrid (2.5 hours), and Barcelona is a mere 90 minute drive from France. Barcelona city centre has rapid transport links, including eight metro lines, five FGC lines and an extensive fleet of buses. Once in town, we encourage attendees to make use of public transportation and Barcelonas excellent underground Metro system combined with the train system, Ferrocarriles de la Generalitat de Catalunya (FGC). More than 10,400 taxis are also convenient and easy to hail. To get to Fira Gran Via, simply ask your driver to take you to Fira Gran Via in LHospitalet de Llobregat. For additional Barcelona travel information, including restaurant booking services and city tour information, visit www.mobileworldcongress.com/travel
MWC Travel Guide

This year, award-winning travel and mobile journalist Sascha Segan at PCMag.com has prepared a full guide to the Fira Gran Via area. The MWC Travel Guide covers all the best places to eat and drink near Fira Gran Via, along with how to get there, how to stay connected, where to shop, short side trips, and what to do in the evenings. View the MWC Travel Guide at http://bit.ly/MWCtravelguide
Provided by
There are wonderful sights to explore in town. Find information & plan your Barcelona visit at www.mobileworldcongress.com/travel
Barcelona Tour Packages

Together with our Official Partner Barcelona Business Pass we are happy to introduce Barcelona Tour Packages, combining the mustsee sites, tours, and exciting activities into convenient packages, to coincide with MWC 2013. Dont miss this opportunity to enjoy Barcelona in the most exciting ways possible! Schedule daytime or night time events and see the city as you never have before! Visit http://bit.ly/barcelonatours for more information and to book tour packages.
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City Information
Golf Outing in Barcelona

Take Advantage of Discounted Pricing at one of Barcelonas best golf courses! During the week of Mobile World Congress, GSMA and Real Club de Golf El Prat have organised reduced pricing for all attendees, exhibitors and sponsors attending MWC. The Real Club de Golf El Prat, located only 25 minutes from Barcelonas city centre, is an idyllic setting merging playability and aesthetics. The 45-hole course is adaptable to all levels of play whilst also holding the achievements of many awards in Europe and many of its members playing on the different national and European circuits. For more information on the course, please see www.realclubdegolfelprat.com. Booking details are available at www.mobileworldcongress.com/tourist-information
Security Tips
Barcelona is a safe city. Nevertheless, while you are here we suggest taking common-sense precautions as you would when visiting any major city: Remove your Congress pass upon leaving the venue Do not display large amounts of cash; carry only as much as you need Keep your personal belongings with you, both inside and outside the venue Be vigilant in crowds, restaurants and on public transportation; watch out for people creating distractions and diversions It helps the city to fight petty crime if you report incidents, so if youre involved in an incident, call +34 900 77 2013, a free 24-hour security telephone number for assistance and information during the event days. This service covers the entire city of Barcelona (not just the event venue) and the number will appear on the back of your pass for easy reference. In the event you do encounter trouble during Congress, we have teams on motorcycles available to travel to you to provide whatever assistance you require.
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In an effort to minimise the environmental impact of our events, the GSMA has created the MWC Green Initiatives programme to promote reduced material usage and waste at Mobile World Congress. This item is delivered digitally to reduce our production of printed materials.
GSMA and Mobile World Congress logos are property of the GSM Association. All other trademarks and logo marks are the property of their respective owners.
13.4 Pub. 08/02/2013

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Ofcial Media Partners

MWC 2012 Highlights

To see more video highlights, visit MobileWorldLive.com

Fira Gran Via, Our New Venue

Fira Gran Via Hall Map

Register today at www.mobileworldcongress.com/register

18,000 solar panels make it a greener venue

Get the latest information at www.mobileworldcongress.com

The NFC Experience at MWC

The Starting Point: the NFC Badge

Do You Have a Compatible Handset?

Learn more about the NFC Experience at http://www.mobileworldcongress.com/nfc-at-mwc/

Register today at www.mobileworldcongress.com/register

Get involved in the NFC Experience

Sony Xperia T the official handset for the NFC Experience

Tap your NFC-enabled handset to this poster to access valuable information

Network: MWC2013_FREE_WIFI Password: mwc2013wifi

Look for these NFC Smart Posters while on site.

Get the latest information at www.mobileworldcongress.com

Conference Agenda at a Glance

14:00 - 15:30 Building the Ecosystem for NFC Services

Keynote 1: Industry Perspective Mobile Operator Strategies

Keynote 2: Vertical Disruption

Mobile World Live Keynote

Keynote 3: Connecting the Next Billions to the Internet

Keynote 4: Future of Communications

Marketing: Brands Go Mobile

Mobile World Live Keynote

Keynote 5: Operating in the Cloud

Keynote 6: Mobile in Media

Mobile World Live Keynote

Keynote 7: Mobile as a Platform for Innovation

Keynote 1: Industry Perspective Mobile Operator Strategies 09:15 11:00

Networking Break 11:00 11:30 Keynote 2: Vertical Disruption 11:30 13:00

KEYNOTE SPEAKERS INCLUDE:

Chairman GSMA Chairman & CEO Telecom Italia Group

MD & Head of Research Rutberg Wireless

KEYNOTE SPEAKERS INCLUDE:

CEO American Heart Association

Executive Chairman & CEO Telefnica

Get the latest information at www.mobileworldcongress.com

Apps: Start-Ups, Innovation & Building a Successful Business 14:00 15:30

Register today at www.mobileworldcongress.com/register

Business Transformation: Reshaping Mobile in the Digital Revolution

Get the latest information at www.mobileworldcongress.com

Apps: Evolving Ecosystems 16:00 17:30

Big Data: Big Questions, Big Value? 16:00 17:30

Register today at www.mobileworldcongress.com/register

Business Transformation: Reshaping the Operator

Networking Break 17:30 18:00 Mobile World Live Keynote

Get the latest information at www.mobileworldcongress.com

Keynote 3: Connecting the Next Billions to the Internet 09:00 10:30

Keynote 4: Future of Communications 11:00 12:30

Head of Consulting Pyramid Research

KEYNOTE SPEAKERS INCLUDE:

KEYNOTE SPEAKERS INCLUDE:

Networking Break 10:30 11:00

Register today at www.mobileworldcongress.com/register

Marketing: Brands Go Mobile 14:00 15:30

Get the latest information at www.mobileworldcongress.com

Future of the City: Smarter Cities, Smarter Living 14:00 15:30

Register today at www.mobileworldcongress.com/register