Press release

Mobile World Congress 2013 announcement

Insert and Tigerlily are proud to introduce a SoLoMo experience combining the best of the oine world and social web.

Insert, in partnership with Tigerlily, presents its rst interactive advertising oering
creating a new way for brands to start conversations with people on the go.

Putting a twist on traditional poster advertising, we have integrated NFC technology, QR codes, and classic SMS+, allowing marketers to engage with passersby on a deeper level via smartphone, bringing them into a mobile web-app experience. This is an eective way to leverage a business's oine visibility and dramatically increase conversion.

Passbook integration

GO

GO

By accessing the mobile web app, customers get their oers/rewards instantly (via email, SMS, or Passbook). Thanks to geolocation functionality, users can simply nd the closest locations to redeem their oers and, for iOS Passbook users, receive a notication as they approach a participating location. At the POS, the oer is scanned for Redeem redemption.

Geo-localization

The mobile web application leverages major Facebook features including Open Graph to increase a business's visibility online and integrates smoothly with iPhones Passbook to drive in-store trac. This new oering is available on the Tigerlily Social Marketing Platform and is currently featured by Facebook on its Facebook Marketing Page.

Products available

Shop rewards
Oer exclusive promotions to drive trac to POS.

Event rewards
Unlock special oers during events such as festivals, exhibitions, product launches...

City quests
Provide special experiences to your community using the geolocation and mobile coupons to organize treasure quests in order to discover a city, a museum, a concert hall...

Sbastien Romelot, CEO Insert

With more than 100,000 boards targeting over 15 millions urban walkers per day, Insert is backed on the interactive banners for a long term. The frictionless between interactive banners and smartphones owners, thanks to the NFC Technology, classic QR codes/SMS+ and social application developed by Tigerlily, holds the promise of making Insert the rst social outdoor advertiser.

Matthieu Chreau, CEO Tigerlily

We are proud to partner with Insert on the Orange booth at the Mobile World Congress. This is a key milestone for Tigerlily, as it highlights our increasing commitment to lead social marketing innovations both online and oine."

Insert
Insert is a major player in city centers outdoor advertising specialized in billboard and eld marketing. Employing a total of 350 people, the Company has operations in France and Belgium. With its network of 120 000+ advertising panels, Insert has the ability to reach more than 13 million people every day. In 2012, Insert has generated revenues of 26 million.

Tigerlily
Tigerlily is an intelligent social media marketing platform. We help you optimize interactions with your fans and maximize their lifetime social value. Manage your social marketing "All in one": Conversation, Application & Insights. Working with more than 80 iconic brands, the company has run campaigns across 60 countries and serving 72 million people.

Contact: Damien Fischetti - damien.schetti@tigerlilyapps.com / +33 1 82 83 36 24