Multicultural

Outreach Coordinated Effort Meeting

Target Ethnicities: Chinese, South Asian, Filipino, Korean, Vietnamese, Japanese Target Swing Ridings Present at meeting: Pam/Barinder, Jeff, Brian, Dave/Mike, Lorne/Melissa, Prim, Fiera, Kim

Last updated: Dec. 8, 2011 at

Action Items
Coordinated media strategy (Overall Lead: Brian)
To Do List for Strategy going forward Ethnic media to be part of media outreach every NR and MA i. Research/Update media distribution lists in Caucus Comms and GCPE Translation Identify potential people that are suited in one of above ethnic groups - MA,EA, Caucus, CA, Party i. Must have the political sense and be able to tailor to each community Find out the process on usage of Gov translation resources Ethnic spokespersons Inside - Caucus Leaders i. Train and use them what do they want to hear & how ii. One per community iii. Acquiring Minister/MLA meetings with key groups Outside spokesperson, third-party validator i. must possess political sense and be aware of day to day issues ii. have key staff contact in Government to assist iii. proactive mandate

Lead
Brian Caucus Comms & Brian Brian/Jeff

Support
Cross-ministry

Timeline

2 weeks

Jeff/Prim Brian Prim/Lorne

Prim, Lorne, Fiera

Priority 1 week

Pamela

1 month First Priority 2 month

Brian/Prim

Lorne, Fiera, Barinder

2 month

Calendar of all ethnic events (Overall Lead: Dave and Lorne)

Build and populate calendar of Significant Ethnic/Religious events i. Compile Calendar with IGR and GCPE ii. Cross Reference with Lorne's Caucus Calendar iii. Program Staff research surrounding events; Collect info from staff iv. Categorize events as PCC, MHB or MLA v. Structure the communications products according to priority of event

Lead
Dave Dave Dave MHB MO Dave/Barinder Brian

Support
Melissa, IGR

Timeline
First Priority 1 week 1 week ongoing ongoing ongoing

Quick wins, announcements for community (Overall Lead: Barinder)

Workout a process for letters & certificates i. Greeting Letters ii. Certificates: For events, organizers and volunteers

Lead
Mike Mike Mike

Support
MO, PO Brian

Timeline
1 week ongoing ongoing
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iii. Thank you letters iv. Who should Letter be signed by? Identify Potential Government Initiatives and Projects to highlight in various ethnic communities Video greetings utilize more Name tags for Ministers/MLAs for multicultural events Research community focused wins eg. "Historical wrongs" Mike Mike/Barinder Barinder Pamela Fiera/Party Barinder ongoing MO/Organizers Tracy Pellizzari, Jeff Brian, MO First Priority ongoing 1 week ongoing

Better coordination between Party, Government and Caucus (Overall Lead: Prim)
Get party website in more languages (core info) Break down government silos - share info re-multicultural opportunities i. Ask MOs and MLAs to flag any multi opportunities for support (eg. Gifts, Greetings, Certificate, etc) Get caucus buy-in on the plan Translating government collateral health guides, school info, health...

Lead
Fiera Brian, Pamela Barinder/Lorne Prim Brian

Support
Lorne/Barinder Lorne Barinder

Timeline
2 month ongoing ongoing ongoing 2 month

Build lists (Overall Lead: MHB MO)

Outreach staff i. Draft plan and job responsibilities re: necessity of partisan outreach staff ii. Secure funding (Caucus or Party) iii. Signoff on hires from following groups: PO, MHB, Caucus iv. Hire 3 outreach staff; Explain mandate, responsibility and reporting v. Feed in on-the-ground intelligence into all parts of plan (Lists, events, quick wins, etc). ID how to get right people building the lists What kind of list, how to use list Technological challenges? Catalogue Invitations to track stakeholders and organizations

Lead
Brian

Support
MHB MO

Timeline
Complete Complete (until end of fiscal) Complete 2 hired Ongoing

MHB MO MHB MO Fiera / Party Mike

Brian Brian Brian Fiera/Party

Tying faith into plan - reaching through faith (Overall Lead: Pamela)
Build list (AMSSA) - do research & contact people with experience Multi-faith roundtables with all ethnic faith groups Targeted strategy to meet with faith groups ID caucus to reach out to faith groups Prioritize multi-faith holidays/events - use IGR ID our supporters in key faith groups

Lead
Brian Lorne / Pamela Pamela Lorne MO Fiera

Support
MHB - MO Caucus Comms Brian

Timeline
Priority

Opposition research (Overall Lead: Blair)

Utilize Caucus Research i. Analyze Multicultural readiness and weaknesses

Lead
Blair Blair
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Support
Prim Prim

Timeline

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ii. To look into every nominated candidate iii. How these candidates are perceived in their communities Find Divisions on Multiculturalism stance/policies Analyze our record concrete & tangible items Blair Blair Blair Blair Prim Prim Prim Prim

Catalogue our strengths (Overall Lead: Jeff)

Strength - free enterprise (most ethnic groups value) - others? Weakness - lack of diverse caucus - languages spoken

Lead
Jeff Jeff

Support
Blair / Prim Blair / Prim

Timeline

Using our resources (Overall Lead: Lorne and Prim)

Survey MLAs/CAs/LAs/MO staff and other staff from ethnic communities/connections Riding executive members

Lead
Lorne / Prim - survey Fiera

Support
Fiera, Jeff

Timeline
Priority

Engage/Consult with communities - Fostering a 2 way conversation (Overall Lead: MHB MO and Barinder) Lead
Organizers i. Focus on listening; Focus on reaching out to community leaders and groups ii. Find out how we should talk about specific issues iii. Determine Asks and feed into government MHB i. Listening and outreach tours ii. Determine asks and feed into government iii. Political asks (as election nears) Premier i. Focus on 'blockbuster' events and meetings Ethnic social media i. Facebook, Twitter, Alternatives? Language? Multicultural Advisory Committee i. Who, What do they do, How do they work, gov or party Pamela, MHB MO Brian Pamela, MHB MO MHB MO MHB MO MHB / Barinder Barinder , Pamela Brian Barinder / Kim Barinder / Kim

Support
MHB - MO

Timeline

Brian Brian

Kim MHB - MO First Priority First Priority

ER - Overall Lead: Lorne (Held Ridings) and Fiera (Unheld ridings)

Identify Ethnic chair Get ethnic lenses on swing ridings/teams - Coordinate flow of information Teams for ethnic target groups i. Setup, membership, etc Train ridings and give them tools - provide consistent support Win 2013 software - ability to create ethnic lists

Lead
Barinder / Lorne Lorne/Fiera Fiera/Barinder/Pamela Barinder Party - Fiera Party - Fiera

Support
Party, M. Robertson, Brian Jeff

Timeline
First Priority

Lorne Mark Robertson Mark Robertson

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i. Ethnic Database (problems when 2nd generation, IDing by last names only) Fiera Mike

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Last updated: Dec. 8, 2011 at 11:00am

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