Multicultural  Outreach  –  Coordinated  Effort  Meeting

Target  Ethnicities:  Chinese,  South  Asian,  Filipino,  Korean,  Vietnamese,  Japanese Target  Swing  Ridings Present  at  meeting:  Pam/Barinder,  Jeff,  Brian,  Dave/Mike,  Lorne/Melissa,  Prim,  Fiera,  Kim

Last  updated:  Dec.  8,  2011  at

Action  Items
Coordinated  media  strategy  (Overall  Lead:  Brian)
To  Do  List  for  Strategy  going  forward Ethnic  media  to  be  part  of  media  outreach  every  NR  and  MA i.  Research/Update  media  distribution  lists  in  Caucus  Comms  and  GCPE Translation Identify  potential  people  that  are  suited  in  one  of  above  ethnic  groups  -­‐  MA,EA,  Caucus,  CA,  Party i.  Must  have  the  political  sense  and  be  able  to  tailor  to  each  community Find  out  the  process  on  usage  of  Gov  translation  resources Ethnic  spokespersons Inside  -­‐  Caucus  Leaders i.  Train  and  use  them  –  what  do  they  want  to  hear  &  how ii.  One  per  community iii.  Acquiring  Minister/MLA  meetings  with  key  groups Outside  spokesperson,  third-­‐party  validator i.  must  possess  political  sense  and  be  aware  of  day  to  day  issues ii.  have  key  staff  contact  in  Government  to  assist iii.  proactive  mandate

Lead
Brian Caucus  Comms  &  Brian Brian/Jeff

Support
Cross-­‐ministry

Timeline

2  weeks

Jeff/Prim Brian Prim/Lorne

Prim,  Lorne,  Fiera

Priority 1  week

Pamela

1  month First  Priority 2  month

Brian/Prim

Lorne,  Fiera,  Barinder

2  month

Calendar  of  all  ethnic  events  (Overall  Lead:  Dave  and  Lorne)
Build  and  populate  calendar  of  Significant  Ethnic/Religious  events i.  Compile  Calendar  with  IGR  and  GCPE ii.  Cross  Reference  with  Lorne's  Caucus  Calendar iii.  Program  Staff  research  surrounding  events;  Collect  info  from  staff iv.  Categorize  events  as  PCC,  MHB  or  MLA v.  Structure  the  communications  products  according  to  priority  of  event

Lead
Dave Dave Dave MHB  MO Dave/Barinder Brian

Support
Melissa,  IGR

Timeline
First  Priority 1  week 1  week ongoing ongoing ongoing

Quick  wins,  announcements  for  community  (Overall  Lead:  Barinder)
Workout  a  process  for  letters  &  certificates i.  Greeting  Letters ii.  Certificates:  For  events,  organizers  and  volunteers

Lead
Mike Mike Mike

Support
MO,  PO Brian

Timeline
1  week ongoing ongoing
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Macintosh  HD:Users:joeruttle:Desktop:Copy  of  Multicultural  Strategy  Action  Items  -­‐  Draft  Jan5.xlsx

Action  Items
iii.  Thank  you  letters iv.  Who  should  Letter  be  signed  by? Identify  Potential  Government  Initiatives  and  Projects  to  highlight  in  various  ethnic  communities Video  greetings  –  utilize  more Name  tags  for  Ministers/MLAs  for  multicultural  events Research  community  focused  wins  eg.  "Historical  wrongs" Mike Mike/Barinder Barinder Pamela Fiera/Party Barinder ongoing MO/Organizers Tracy  Pellizzari,  Jeff Brian,  MO First  Priority ongoing 1  week ongoing

Better  coordination  between  Party,  Government  and  Caucus  (Overall  Lead:  Prim)
Get  party  website  in  more  languages  (core  info) Break  down  government  silos  -­‐  share  info  re-­‐multicultural  opportunities i.  Ask  MOs  and  MLAs  to  flag  any  multi  opportunities  for  support  (eg.  Gifts,  Greetings,  Certificate,  etc) Get  caucus  buy-­‐in  on  the  plan Translating  government  collateral  –  health  guides,  school  info,  health...

Lead
Fiera Brian,  Pamela Barinder/Lorne Prim Brian

Support
Lorne/Barinder Lorne Barinder

Timeline
2  month ongoing ongoing ongoing 2  month

Build  lists  (Overall  Lead:  MHB  MO)
Outreach  staff i.  Draft  plan  and  job  responsibilities  re:  necessity  of  partisan  outreach  staff ii.  Secure  funding  (Caucus  or  Party) iii.  Signoff  on  hires  from  following  groups:  PO,  MHB,  Caucus iv.  Hire  3  outreach  staff;  Explain  mandate,  responsibility  and  reporting v.  Feed  in  on-­‐the-­‐ground  intelligence  into  all  parts  of  plan  (Lists,  events,  quick  wins,  etc). ID  how  to  get  right  people  building  the  lists What  kind  of  list,  how  to  use  list Technological  challenges? Catalogue  Invitations  to  track  stakeholders  and  organizations

Lead
Brian

Support
MHB  MO

Timeline
Complete Complete  (until  end  of  fiscal) Complete 2  hired Ongoing

MHB  MO MHB  MO Fiera  /  Party Mike

Brian Brian Brian Fiera/Party

Tying  faith  into  plan  -­‐  reaching  through  faith  (Overall  Lead:  Pamela)
Build  list  (AMSSA)  -­‐  do  research  &  contact  people  with  experience Multi-­‐faith  roundtables  with  all  ethnic  faith  groups Targeted  strategy  to  meet  with  faith  groups ID  caucus  to  reach  out  to  faith  groups Prioritize  multi-­‐faith  holidays/events  -­‐  use  IGR ID  our  supporters  in  key  faith  groups

Lead
Brian Lorne  /  Pamela Pamela Lorne MO Fiera

Support
MHB  -­‐  MO Caucus  Comms Brian

Timeline
Priority

Opposition  research  (Overall  Lead:  Blair)
Utilize  Caucus  Research   i.  Analyze  Multicultural  readiness  and  weaknesses

Lead
Blair Blair
Macintosh  HD:Users:joeruttle:Desktop:Copy  of  Multicultural  Strategy  Action  Items  -­‐  Draft  Jan5.xlsx

Support
Prim Prim

Timeline

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Action  Items
ii.  To  look  into  every  nominated  candidate iii.  How  these  candidates  are  perceived  in  their  communities Find  Divisions  on  Multiculturalism  stance/policies Analyze  our  record  –  concrete  &  tangible  items Blair Blair Blair Blair Prim Prim Prim Prim

Catalogue  our  strengths  (Overall  Lead:  Jeff)
Strength  -­‐  free  enterprise  (most  ethnic  groups  value)  -­‐  others? Weakness  -­‐  lack  of  diverse  caucus  -­‐  languages  spoken

Lead
Jeff Jeff

Support
Blair  /  Prim Blair  /  Prim

Timeline

Using  our  resources  (Overall  Lead:  Lorne  and  Prim)
Survey  MLAs/CAs/LAs/MO  staff  and  other  staff  from  ethnic  communities/connections Riding  executive  members

Lead
Lorne  /  Prim  -­‐  survey Fiera

Support
Fiera,  Jeff

Timeline
Priority

Engage/Consult  with  communities  -­‐  Fostering  a  2  way  conversation  (Overall  Lead:  MHB  MO  and  Barinder) Lead
Organizers i.  Focus  on  listening;  Focus  on  reaching  out  to  community  leaders  and  groups ii.  Find  out  how  we  should  talk  about  specific  issues iii.  Determine  Asks  and  feed  into  government MHB i.  Listening  and  outreach  tours ii.  Determine  asks  and  feed  into  government iii.  Political  asks  (as  election  nears) Premier i.  Focus  on  'blockbuster'  events  and  meetings Ethnic  social  media i.  Facebook,  Twitter,  Alternatives?  Language? Multicultural  Advisory  Committee i.  Who,  What  do  they  do,  How  do  they  work,  gov  or  party Pamela,  MHB  MO Brian Pamela,  MHB  MO MHB  MO MHB  MO MHB  /  Barinder Barinder  ,  Pamela Brian Barinder  /  Kim Barinder  /  Kim

Support
MHB  -­‐  MO

Timeline

Brian Brian

Kim MHB  -­‐  MO First  Priority First  Priority

ER  -­‐  Overall  Lead:  Lorne  (Held  Ridings)  and  Fiera  (Unheld  ridings)
Identify  Ethnic  chair Get  ethnic  lenses  on  swing  ridings/teams  -­‐  Coordinate  flow  of  information Teams  for  ethnic  target  groups i.  Setup,  membership,  etc Train  ridings  and  give  them  tools  -­‐  provide  consistent  support Win  2013  software  -­‐  ability  to  create  ethnic  lists

Lead
Barinder  /  Lorne Lorne/Fiera Fiera/Barinder/Pamela Barinder Party  -­‐  Fiera Party  -­‐  Fiera

Support
Party,  M.  Robertson,  Brian Jeff

Timeline
First  Priority

Lorne Mark  Robertson Mark  Robertson
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Macintosh  HD:Users:joeruttle:Desktop:Copy  of  Multicultural  Strategy  Action  Items  -­‐  Draft  Jan5.xlsx

Action  Items
i.  Ethnic  Database  (problems  when  2nd  generation,  IDing  by  last  names  only) Fiera Mike

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Last  updated:  Dec.  8,  2011  at  11:00am

Action  Items
Status

Status

Status

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Action  Items

Status

Status

Status

Status

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Action  Items

Status

Status

Status

Status

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