University of Wisconsin - Whitewater Chapter Plan 2012-2013

Marketing in a New Era

TABLE OF CONTENTS

CHAPTER OVERVIEW COMMUNITY SERVICE FUNDRAISING MEMBERSHIP COMMUNICATIONS CHAPTER OPERATIONS CALENDAR OF EVENTS BUDGET

01 05 06 07 07 08 09 10

PROFESSIONAL DEVELOPMENT 03

UNIVERSITY OF WISCONSIN-WHITEWATER AMA

CHAPTER OVERVIEW
Executive Summary
UWW-AMA needs to be constantly reinventing. We need to challenge the normthe status quo. We need to try different ideas, different technologies, different creative approaches. Because the world is changingtechnology is evolving faster than ever and marketing is entering a new era. In order to address this evolution we have established a new action plan designed to educate our members in sales, marketing and technology, while simultaneously challenging our chapter to achieve new heights. This years action plan considers the over arching objective of finding members jobs and internships. As the technological landscape develops, UWW-AMA strives to continuously advance the chapter and ready students for the new era of business and marketing.

Overview of Key Objectives

The business world is an ever changing landscape and UWW-AMA must keep pace, if not one step ahead, with employer expectations. The action plan being implemented this year gives members direct opportunities to interact and engage in events related to sales, marketing, and technology. In order for students to be selected for competitive jobs and internships, professional development is one of our central themes for 2012-2013. We intend to secure 30 jobs and internships for our members. Giving a helping hand to new members is key to retaining membership throughout. This is why we are reinstating the master mentor program to prepare first time AMA members for their future. Experience in sales is one of the best skills a potential hire could have. In todays business world there isnt a job out there that doesn't involve some sort of selling, so UWW-AMA is working the Institute for Sales Excellence one of UWW-AMAs biggest initiatives to date. With over 100 active student organizations on campus, UWW-AMA recognizes the opportunity for collaboration not competition. Working with other student organizations will allow for further learning experiences outside the realm of marketing. Excellence often breads complacency. We need to strive for continuous improvement through new projects, refinement of continuing events, and persistent development of communication to prepare our students for marketing in the new era.

Strengths, Weaknesses, Opportunities, and Threats

Strengths: Large member base for campus involvement and professional development initiatives Well known within the College of Business and Economics and the campus as a whole Strong professional reputation built by providing clients with excellent market research and consulting reports Chapter includes students with wide variety of interests and majors Active advisors who connect with students and guide leaders towards organizational success New members who are eager and looking for ways to contribute to chapter success Superb job placement rate among graduating seniors Weaknesses: Difficulty coordinating spread of information from executive board to all general members Lack of external communication with alumni and other organizations on campus High costs of active involvement in our chapter (local dues, national dues, development, social events) Opportunities: Partner with student organizations on campus Increase involvement with campus programming Continued development of Sales Institute program to collaborate with campus entities and build real-world sales experience Build professional connections through new certificate programs Create comprehensive database of UWW-AMA Alumni to make connections with potential speakers, corporate event sponsors, and recruiters Threats: Other strong business organizations trying to recruit a similar group of business students Potential complacency based on previous chapter success External factors including class, jobs, and internships interfere with organizational programming and events
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CHAPTER OVERVIEW
Mission Statements
AMA Mission: The American Marketing Association (AMA) is an international professional society of individual members with an interest in the practice, study, and teaching of marketing. Our primary objectives are to urge and assist the professional and personal development of our members and create a social environment that is conducive to establishing lifelong networking opportunities. CMU Mission: Creative Marketing Unlimited (CMU) operates as a student-run marketing research and consulting firm in cooperation with the American Marketing Association (AMA) chapter at the University of Wisconsin Whitewater. CMU is dedicated to furthering the educational experiences of its members by providing marketing services to local businesses and campus entities. Members solve real-world business challenges while maintaining high standards of professionalism, ethics, and excellence.

Executive Boards
AMA Executive Board: The AMA Executive Board works together to establish objectives and oversee committee directors. Through careful planning and budgeting, the Executive Board guides the implementation of events and activities that help showcase our organization as one of the premier collegiate AMA chapters. The Executive Board is excited to continue the legacy of the UW-Whitewater American Marketing Association and look forward to an outstanding year.

CMU Executive Board: Creative Marketing Unlimited (CMU) goes beyond the classroom to provide students real world experience through hands-on research and marketing plan development. CMU board members are also active AMA members, participating in professional development opportunities and attending weekly events. CMU is an integral part of our AMA chapter and is a great opportunity for our students to make the college-to-career transition.

AMA and CMU Executive Boards: While AMA and CMU boards are considered separate entities, both work together as a cohesive group. When AMA needs and extra hand, CMU is always there to help out and vice versa. The boards hard work, dedication, and drive for excellence on both boards push our chapter to new and greater heights than previous years.

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PROFESSIONAL DEVELOPMENT
UWW-AMA strives to offer all members opportunities in which to build upon and refine business and marketing skills by networking with professionals, participating in market research accounts (CMU), and developing integral skills outside of the classroom setting, such as leadership, communication, networking, and teamwork.

CREATIVE MARKETING UNLIMITED: GOALS Have at least 50 members actively involved in CMU accounts and projects Assist with 28 marketing studies for Fort HealthCare Assist Applied PhD Research on AMA Saves Laves project Generate $22,000 across all projects; including those that arise in the Spring of 2013 Generate awareness of sustainability throughout the campus community using interactive events and social media STRATEGIES Promote CMU at AMA meetings; highlight experience and resume building benefits Generate project proposals, presentations, research, marketing plans and new leads for current and future accounts Sponsor two workshops each semester Devote one AMA general member meeting per semester to CMU initiatives (our research and marketing agency) CERTIFICATE PROGRAMS (UPDATED): GOALS Develop five AMA Certificate Programs related to sales, marketing, event planning, e-commerce, and finance Present students with real world situations to improve problem solving skills Give students the opportunity to gain valuable business contacts Have at least three companies commit to each certificate Register 300 participants over the course of the year STRATEGIES Seek qualified companies interested in hiring students for jobs and internships Ensure that each company provides students with hands-on learning experiences transferable to the job market Provide professional networking opportunities Promote Certificate Programs through external communication (website, social media, brochures, email blasts and digital signage) and internal communication (eupdate, AMAzings, and weekly video updates) CASE COMPETITION: GOALS Establish a core base of at least 10 students and a secondary team of 30 students to create a repot that will be selected to present at the National Conference

STRATEGIES Promote the Case Competition at weekly member meetings Establish a central leader for the Case Competition team and elect four small group team leaders to lead and carry out secondary research, focus groups, in-depth interviews, survey design, distribution, statistical analysis, creative ideas and writing Assign teams under small group team leaders Hold meetings with the central leader, team leaders and advisors at least once a week Hold mandatory meetings for entire team at least twice a week REGIONAL CONFERENCE (UPDATED): GOALS Have an overall attendance of 400+ students; including 200 paid registrants Attract a minimum of 75 UW-Whitewater AMA members along with representatives from 15 other universities Have at least seven speakers give presentations on the Regional Conference topic Selling in a New Era Have 25+ companies participate in the Career Corner that are looking to hire students for jobs and internships Have 10+ business professionals participate in the Career Luncheon Have 30 students participate in the sales competition during the conference Skype in 3 AMA Chapters from around the country Generate $4,000 is sponsorship funds Donate $3,000 to Donate Life America STRATEGIES Create an on-and-off campus communication plan to attract UW-Whitewater students, UWW-AMA members and other AMA Chapters Promote Regional Conference through external communication (website, press releases, social media, brochures, email blasts, digital signage and personal calls) and internal communication (e-update, AMAzings, board meetings, and weekly video updates) Find and select speakers who are knowledgeable in the areas of sales, marketing and technology by using personal contacts, board member contacts, professors and members connections Utilize the Career Corner to generate sponsorship revenue Highlight the sales competition to make Regional Conference more interactive

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PROFESSIONAL DEVELOPMENT
INSTITUTE FOR SALES EXCELLENCE (NEW): GOALS Hold three certificate programs directly related to sales Hold one small (minimum 30 people) and one large (minimum 60 people) sales competitions Have a minimum of 10 people receive jobs and/or internships through the sales program Provide participants hands on activities with employers Facilitate other College of Business & Economics (CoBE) student organization participation and collaboration STRATEGIES Promote the Sales Institute through external communication (AMA website, UWW website, press releases, social media, brochures, email blasts, digital signage, etc.) and internal communication (e-update, AMAzings, board meetings, and weekly video updates) to attract AMA members, CoBE student organizations, and other students Find and select speakers who are knowledgeable in sales and marketing by using personal contacts, board member contacts, professors and members connections MULTIPLE EMPLOYER TOUCH POINTS (NEW): GOALS Provide members with numerous opportunities to connect with employers Employ 90% of graduating seniors in their desired field STRATEGIES Invite employers to multiple events throughout the year Provide opportunities for members to network and interview at UWW-AMA sponsored events WORKSHOPS (UPDATED): GOALS Offer five workshops outside of regularly scheduled member meetings that augment regular activities over the course of the year Complete both workshops offered by AMA National Have CMU offer at least two workshops a semester Have an average of 25 people attend each workshop STRATEGIES Use connections to seek knowledgeable professionals and professors to conduct workshops Promote workshops through internal and external communications Utilize lecture and hands-on workshops across a wide range of topics related to sales, marketing and technology RESUME DATABASE (UPDATED): GOALS Collect at least 50 members resumes Have 50 members attend a resume workshop Provide younger students with excellent examples of resumes to help them create their own STRATEGIES Post resumes on UWW-AMA website, organized by year and major Work with faculty, executive board, and general members to generate traffic to the online database of resumes

AMA NATIONAL COMPETITIONS: GOALS Enter all AMA National competitions Place in the Outstanding Marketing Week Competition Place in the Website Competition STRATEGIES Provide members and board with appropriate information Create a calendar with timelines and deadlines for competitions DAY IN THE FIELD: GOALS Tour four different businesses to provide members with onsite business examples and networking opportunities Minimum of 15 members attending each tour STRATEGIES Contact alumni and regional businesses that are of interest to members Promote with internal communication tactics PROFESSIONAL SPEAKERS: GOALS Conduct a minimum of thirteen speaker meetings (1) being an alumni panel and (2) eight of which present internships and/or job opportunities Have and average of 75 members attended each meeting STRATEGIES Find and select professional speakers who fulfill the variety of interests that our members have by using personal contacts, professors, member connections, and alumni STUDENT ORGANIZATION AFFILIATION (NEW): GOALS Improve disconnect between AMA and other CoBE student organizations Organize four major events with a minimum of four different CoBE student organizations Have eight different CoBE student organizations attend regional conference Have six different CoBE student organizations participate in AMA certificate programs STRATEGIES Contact CoBE student organizations and establish a line of communication Invite CoBE student organizations to sit in on our executive board and general member meetings Join CoBE student organizations at their executive board meetings, general member meetings, and special events Have an AMA student representative attend all Deans Advisory Council (DAC) meetings to ensure proper communication with other CoBE student organization DAC representatives

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COMMUNITY SERVICE
UWW-AMA strives to offer service that will benefit the campus and community, through monetary donations, volunteering of members time, and participation in charitable events. We consider all community service projects to be an opportunity to dev elop members marketing, interpersonal communication and public relations skills. CHARITY RAFFLE: GOALS Generate $10,000 in donations for Donate Life America Have 70 members involved; either through planning, marketing, and/or participation in actual events Collect at least 30 donated prizes to be raffled at events STRATEGIES Work with the Student Entertainment Awareness League on campus to attract local, popular talent Work with local businesses to generate prizes and monetary donations Create on-and-off campus communications and Public Relation plan to attract community members, student organizations, and AMA members AMA SAMES LIVES: GOALS Host four AMA Saves Lives events throughout the year Have 40 members participate in AMA Saves Lives events Generate 10,000 video views Place in the Top 5 in all AMA saves Lives Competitions Stay active in various AMA Social Media sites STRATEGIES Provide point incentives for members who participate in various events and activities Inform and work with other organizations on campus using both internal and external resources to spread the word about AMA Saves Lives Ensure AMA Saves Lives presence at campus activities such as sporting events and campus wide activities CHAPTER MENTORSHIP PROGRAM (NEW): GOALS Provide three other AMA Chapters with information and aid on how to improve their chapters Provide one mentoring session each semester for other chapters to attend and learn first had STRATEGIES Contact various regional and international AMA Chapters to facilitate conversations about improving their Chapter Encourage mentorship programs at AMA Presidents Council calls Allow other AMA Chapters to call or email with question whenever needed CHARITABLE GIVING: GOALS Donate a minimum of $25,000, including pro bono consulting to local and regional causes STRATEGIES Inform board and general members of donation goals Have a system on the UWW-AMA website to track progress of reaching the $15,000 goal Create a timeline with incremental steps to achieve main goal

SUSTAINABILITY PROGRAM (NEW): GOALS Hold a minimum of eight events promoting sustainability on campus Improve UWW Sustainability social media prescience Have 15 members involved; either through planning, marketing, and/or participation in actual events STRATEGIES Create on-and-off campus marketing and PR plan to spread the word about sustainability to community members, student organizations, and AMA members Work with local businesses to generate awareness and raise monetary donations Work with Facilities Planning and Management, sustainability student organizations, sustainability leaning communities, and students/staff in sustainably academics to increase awareness and the practice of sustainability FOOD DRIVE GOALS Collect a minimum of 100 non-perishable food items to donate the local Whitewater food pantry STRATEGIES Promote through internal communications Use press releases to inform members and Whitewater community of project MAKE-A-DIFFERENCE DAY: GOALS Provide the Whitewater University with 15 person AMA team to help clean up campus and the city Volunteer a minimum of five hours per person STRATEGIES Provide point incentives for members who participate in various events and activities Promote through internal communications FRESHMAN MOVE-IN DAY GOALS Provide Res Life with a 15 person AMA team to help move the freshman into the dorms Volunteer a minimum of five hours per person STRATEGIES Provide incentives with free t-shits and points Promote through internal communications

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FUNDRAISING
UWW-AMA strives to offer members plenty of opportunities to fundraise in order to help pay for, not only AMA Nationals, but also all of the great events, programs and leaning experiences we provide. UWW-AMA tries to find the most worthwhile fundraising events so that they can also be an opportunity to develop members marketing and communication skills.

CREATIVE MARKETING UNLIMITED: GOALS Complete four marketing projects over the course of the year, two of which have already begun, in order to fundraise $22,000 STRATEGIES Contact various businesses in which relationships are already established and offer services Connect with other local businesses to find new clients Work with advisors and CMUs executive board to assign duties and accomplish the tasks in a strategic and timely matter CORPORATE SPONSORSHIPS: GOALS Collect $4,000 from local and national businesses STRATEGIES Utilize speakers, local businesses, board member contacts, general member contact to find sponsorships Offer incentives for donations: such as tax incentive and recognitions as sponsor on newsletters, website, apparel, etc.

COLABRATIVE STUDENT ORGANIZATION EVENT (NEW): GOALS Contact four other CoBE student organizations and host multiple fundraisers where all proceeds will go to Donate Life America Generate $1000 for Donate Life America Have at least 20 members participate or be present as spectators for each event STRATEGIES Use internal and external communications to generate interest among the organizations Use Toppers sponsorship to provide pizza for players Charge each player $10 to play or watch and in return receive a t-shirt from event QDOBA NIGHT: GOALS Raise $100 each semester from Qdoba fundraising STRATEGIES Offer point incentives for members to attend Recruit customers via internal and external communications

NATIONAL CONFERENCE FUNDRAISING

WARRIOR DASH (NEW): GOALS Raise $1,000 for National travel expenses Cover at least 30 shifts throughout the event Visit Red Frog corporate headquarters after volunteering STRATEGIES Motivate board members to participate with the incentives of fundraising money, free t-shirts, and free food Network at event with Red Frog employees BADGER FOOTBALL GAMES: GOALS Generate a sum of $1,500 for members personal National accounts by selling programs Provide minimum amount of 10 workers for each Badgers home game STRATEGIES Inform members of rewards of working W-Club games at general meetings Utilize free admittance into games after volunteering Offer point incentives for members to attend BREWERS GAMES AT MILLER PARK: GOALS Generate $3,500 from working 10 Brewer Games by staffing concession stands with at least 6 people for each game Team up with another CoBE student organization to help them fundraise STRATEGIES Motivate board members to participate with the incentives of fundraising money and end of season banquet Attend other CoBE student organization meetings to recruit them for fundraising Offer point incentives for members to attend BADGER WOMENS BASKETBALL GAMES: GOALS Generate a sum of $1,500 for members personal National accounts STRATEGIES Inform members of rewards of working W-Club games at general member meetings Offer point incentives for members to attend

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MEMBERSHIP
RECRUITMENT AND RETENTION (UPDATED): GOALS Fall: Have 180 people attend first meeting of the semester Spring: Have 150 people attend first meeting of the semester Convert 70% to full membership status STRATEGIES Have board members speak at beginning level business and general education classes. Speak to at 20 classes including Marketing 311 (350 students) Create a large communications campaign each semester to attract the attention of business and non-business students by using flyers, utilizing electronic signs in buildings, coupon book, campus signboards, involvement fair, etc. Designate first meeting to educating new and general members about UWW-AMA and what AMAzing things to expect throughout the semesters MENORSHIP PROGRAM (UPDATED): GOALS Assign veteran board members 10 to fifteen new members to make them feel comfortable and encourage involvement Host three mentor-mentee events each semester to allow members to get better acquainted STRATEGIES Mentors will team up and create small communities between themselves and mentees for internal competitions Have mentors contact their mentees weekly to update them on current activities via email, texts, calls and in person TOTAL MEMBERSHIP GOALS: GOALS Fall: 125 local dues paid members Spring: 105 local dues paid members 160 National members for the year (overlapping) STRATEGIES Utilize all previously mentioned membership strategies Influence members to pay by limiting activity if they have not paid by deadline Assign a deadline for paying local dues at $25/semester or $40/year. Once deadline passes, add late fee of $5

AWARDS AND MEMBER APPRECIATION: GOALS Award two Marketer of the Month awards per month Have 30 general members, each semester, attend the end of the semester banquet, award ceremony, and party STRATEGIES Encourage participation by rewarding members who get involved publicly, at general meetings and semester banquet MEMBERSHP DATABASE: Awards serve as resume builders for general members GOALS Collect data on members including major, minor, academic MEMBERSHIP PARTICIPATION: status, contact information, business affiliations, and GOALS payment status of dues Provide 40 professional, educational and social events per Keep database updated weekly and use to evaluate semester for the enjoyment and benefit of members membership for Annual Report Achieve average attendance rate of 60% across programs Create separate database of members who cant make STRATEGIES general member meeting and keep them involved Continuously provide events that are of interest to members STRATEGIES Inform members of events in advance through internal Distribute member forms at first meeting and a few general communications and through the AMA semester planner member meetings following to collect information Create a warm, friendly atmosphere with an outgoing and Designate board members to keep databases up-to-date caring member base, starting with board members

COMMUNICATIONS (INTERNAL)
WEEKLY ELECTRONIC NEWSLETTER (UPDATED) GOALS Notify members of upcoming events and deadlines STRATEGIES Designated board member will collect information and work with directors and president to send out e-mail to database THE AMAZING: GOALS Publish weekly newsletters with board updates and two week calendar of events STRATEGIES Designated board member will collect information and work with directors to publish and make paper copies for meeting WEEKLY VIDEO UPDATES: GOALS Notify members of upcoming events and deadlines in video recorded news room format STRATEGIES Upload weekly video to website for members that cant make weekly general member meetings ANDROID APP GOALS Launch app for spring semester with 100+ downloads Develop a clean, useful and user friendly interface STRATEGIES Develop internal and external app launch campaign UNIVERSITY OF WISCONSIN-WHITEWATER AMA | 07

COMMUNICATIONS (EXTERNAL)
MONTHY NEWS LETTER: GOALS Provide 100+ student organizations on campus, AMA Alumni, University faculty, staff, and local companies with ties to UWW-AMA with a monthly newsletter to communicate upcoming events and past successes STRATEGIES Utilize student organizations mailboxes in Leadership and Development to distribute the newsletter Utilize alumni, faculty and past member databases Post newsletter to the UWW-AMA website WEBSITE (NEW): GOALS Create a new, simple, streamline, and clean website that board members with little knowledge of coding can update Update events and home page on a monthly or bi-monthly basis depending on upcoming events Update pictures and events on bi-weekly basis Create a payment page for dues, apparel, certificates and other events STRATEGIES Designate a board member and directors to update website Integrate social media and Android app Provide relevant content and professional look Develop simple navigation within the site SOCIAL MEDIA (UPDATED): GOALS Update and maintain UWW-AMAs accounts on social networks such as Facebook, Twitter, Linked-In, and Google+ with relevant content STRATEGIES Designate board members and director to update sites Keep networks up-to-date and professional Encourage members to share photos from events and marketing related topics PUBLIC RELATIONS: GOALS Board members work with directors to submit timely press releases to inform external media about events and accomplishments Average two media mentions per month STRATEGIES Work with UW-Whitewater Marketing and Media Relations and Royal Purple to receive placement in local news ALUMNI DATABASE (NEW) GOALS Create a digital database of 75+ strong AMA alumni STRATEGIES Utilize current board members, advisors, current hard copy and email list to create one easy to use master online file

CHAPTER OPERATIONS
EXECUTIVE BOARD RETREATS: GOALS Each semester conduct one board retreat to nurture teamwork and community between board members Obtain 75% attendance STRATEGIES Work with board members in advance to set best dates Budget accordingly for each semesters retreat Utilize teambuilding and bonding games FOCUS GROUPS: GOALS Conduct two focus groups per semester with a minimum of ten members to evaluate chapter programs Generate and refine new ideas STRATEGIES Encourage general members and board members to stay for a focus group right after normal meeting times Use a practiced focus group mediator EXCUTIVE BOARD MEETINGS: GOALS Conduct at least 28 mandatory board meetings where all board members are in attendance AMA and CMU presidents each others respective meetings STRATEGIES Work with board members in advance to set best dates Contact Room reservations to coordinate location GENERAL MEMBER MEETINGS: GOALS Conduct at least 12 general member meetings on Wednesdays at 4:00PM per semester STRATEGIES Contact Room reservations for consistent room location and time SPEAKER EVALUATION: GOALS Quantitatively assess value of guest speakers Measure engagement with speaker STRATEGIES Assess value of speakers via online surveys and focus groups Evaluate number of questions asked during and after presentation

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CHAPTER OPERATIONS
BOOKS OF KNOWLEDGE: GOALS Maintain and update information on flash drives year round Keep flash drives organized STRATEGIES Continuously remind board members to update Have a set end date when everything needs to be updated BOARD TRAINING: GOALS Create mini board member training program with basics of each board members duties Create less confusion at the start of the new semester STRATEGIES Designate last board meeting as changing of the boards Have past board members give tips, tricks, and advise to new board members Allow time for suggestions and questions MID SEMESTER BOARD AND MEMBER SURVEY: GOALS Each semester identify chapter strengths and weaknesses STRATEGIES President and Vice President develop survey Administer to entire database, analyze, discuss results and improve

CHAPTER PLAN: GOALS Create realistic and challenging goals for the year Have each board member read the finished chapter plan STRATEGIES Use Chapter Plan as a guideline and evaluation criteria Emphasize goals to general and board members by posting chapter plan on website for all to view ANNUAL REPORT: GOALS Achieve 90% of goals presented in Chapter Plan STRATEGIES Write Annual Report in small pieces when events are current Create strong relationships with community, campus, general members, board members, alumni and advisors to ensure success of planed activates Refer to Chapter plan goals throughout the year Utilize all available resources within our organization, campus and community to assist in successes of chapter activities and annual report

CALENDAR OF EVENTS
APRIL 12 6 Brewers Game MAY 12 7 Changing of the Boards 8,21,22 Brewers Game JUNE 12 6,20 Brewers Game JULY 12 14,17 Brewers Game AUGUST 12 1,7,17 Brewers Game 6-10 DMEF I-MIX 18 Warrior Dash 29 Freshman Move-In SEPTEMBER 12 1,15,22 Badger Games 3,10,17,24 Board Meetings 7-9 Board Retreat 12 Involvement Fair 12,19,26 Member Meetings 19 Alumni meeting 20 AMA Social Cook-Out 26 Financial Certificate 26 Qualifying round NIU Sales Competition 26 Speaker Meeting OCTOBER 12 1-4 Marketing Week 1-4 Event Planning Certificate 1-4 Event Planning Event 1,2,3,4,10,17,31 Speaker Meetings 1,8,15,22,29 Board Meetings 3,10,17,24,31 Member Meetings 5 Mentor/Mentee Event 5 Mid Semester Survey 6,20,27 Badger Games 9 Chapter Plan Due 10 Financial Certificate 11,12 Farris St. Regional Conference 15 First Round NIU Sales Competition 15-20 Homecoming Events 23,30 Marketing Research Workshop 24- CMU Meeting/Focus Group 25,26 UWW-AMA Regional Conference 26 AMA Saves Lives Event 31 B2B Certificate NOVMBER 12 3 AMA Saves Lives Event 5,12,19,26 Board Meetings 7,14,,28 Member Meetings 7,14,28 Speaker Meetings 7- Financial Certificate 8-11 UPENN Regional Conference 12 Workshop 15 Finance Association Event 16 Day in the Field 28 B2B Certificate 30 Day in the Field DECEMBER 12 1,8,15 Badger Games 3 Board Meeting 5 Member Meeting 5 Board Elections 7 Awards Banquet 10 Changing of the Boards 12 Case Document Due JANUARY 13 11-13 Board Retreat 14,21,28 Board Meetings 17,24,31 Board Meetings 19,26 Badger Games 24,31 Speaker Meetings 24,31 B2B Certificate 28 Workshop FEBUARY 13 4,11,18,25- Board Meetings 6,13,20,27- Member Meetings 6,13,27- Speaker Meetings 6, 27- Retail Certificate 8,22 Mentor/Mentee Events 20 Annual Report Due 20 CMU Meeting 13 AMA Saves Lives Event/ Focus Group/Mid Semester Survey 25 Workshop MARCH 13 4,11,18,25- Board Meetings 6,13- Member Meetings 6,13- Speaker Meetings 6- Retail Certificate 20-24 AMA Nationals APRIL 13 1,8,15,22,29- Board Meetings 3,10,17,24- Member Meetings 10,17,24- Speaker Meetings 10,24- Retail Certificate 19 Charity Raffle 24 Focus Group/End Semester Survey MAY 13 6- Board Meeting 1- Member Meetings 1- Board Elections 3,4 Awards Banquet 6 Changing of the Boards

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BUDGET
EPECTED REVENUES
Professional Development Regional Conference Registration Regional Conference Sponsorships North Western Mutual Federated Insurance Milwaukee Tool Career Corner Community Service Charity Raffle Ticket Sales Charity Raffle Donation Charity Raffle Sponsorship Charity Raffle Admission Charity Raffle 50/50 Sales AMA Foundation Grant Fundraising- Organizational CMU Corporate Sponsorship Student Organization Events Qdoba Night Donate Life America Fundraising- Nationals Brewers Games Bader Basketball Games Bader Football Games Additional Fundraisers Membership National Dues Local Dues $3,900 $2,500 $1,000 $1,000 $2,400 $500 $1,500 $2,500 $4,000 $730 $1,000 $22,000 $1,500 $800 $200 $5,000 $2,000 $1,750 $1,700 $2,000 $8,700 $4,000

EXPECTED EXPENSES
Professional Development Regional Conference Food Regional Conference Gifts Regional Conference Misc. CASE Competition Day in the Field Marketing Week Professional Relations Professional Speakers Resume database AMA Saves Lives Community Service Charity Raffle Casino Rental Charity Raffle Donations Charity Raffle Food Charity Raffle Misc. Additional Charitable Giving Donate Life America Fundraising- Organizational CMU Account Expenses Corporate Sponsorship Fundraising- Nationals Badger Basketball Games Badger Football Games Additional W-Club Fundraisers Membership National Dues Awards Member Appreciation Mentorship Program Events Recruitment Communication Ad Graphics The AMAzings Monthly Newsletter Website Chapter Operations Executive Board Retreat Books of Knowledge Focus Groups Chapter Plan Annual Report Miscellaneous Regional Conference Expense Homecoming National Conference Expense Total Expected Expenses $2,500 $800 $1,000 $1,500 $300 $200 $700 $500 $20 $1,000 $2,500 $1,000 $800 $400 $15,000 $5,000 $5,000 $200 $1,000 $1,000 $1,500 $8,700 $1,000 $500 $500 $50 $150 $150 $150 $500 $1,800 $50 $25 $50 $50 $2,500 $1,000 $8,500 $67,595

Total Expected Revenues Expected Profit Gain

$70,680 $3,085

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