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Culminatus Case Study - Central Collection Corp.
Culminatus Case Study - Central Collection Corp.
MILWAUKEE, WI
President
John L. Deh
ring
3055 N. Brookf ie Brookfield, W ld Road, Suite 31 is. P: (262) 754.22 53045 F: (262) 754.22 22 E: jdehring@ce 24 nt W: www.cent ralcollectioncorp.com ralcollectioncor p.com
SITUATION
Central Collection Corp. has been performing business development presentations with outdated marketing material. The materialcreated over a decade agowhile accurate in some respects was antiquated and restrictive, especially when compared to the material of emerging competitors. Additionally, their web presencewhich ranked low organically and has not generated a single lead since launch has not been updated since initial publication.
OUTCOME
After engagement, Culminatus went to work researching local and national competition. A new collateral package and web site concept was then designed and implemented. The new print package now includes a pitch book, business cards, stationery, post cards, and most importantly, print-on-demand flyers. The new web site and newly-introduced blog has enhanced user navigation, maximized search engine optimization, and fresh content.
SUCCESSES REACHED
R anked #1 for numerous collection search terms, specifically in metropolitan area. I ncreased web traffic 67%, all from search engine queries. G enerating approximately two to three new leads weekly; all from website visitors and search traffic. MAKING YOUR BRAND BETTER, EVERYWHERE.
C U L M I N AT U S
3815 N. Brookfield Rd, Suite 104124, Brookfield, Wis. 53045 / info@culminatus.com / (414) 678-1895 / culminatus.com