1) Provide in suitable instalments.

For Rural population: At lowest rung in consumer segments , R4 : 43% ($36 / month) R3: 41%($50/month) R2: 12%(80) R1: 4%(118) For Urban: D: 29%(51-63) E: 23%(75) 200*10(months) = 2000 2) Virtual Boiling effect a. Sound of boiling water b. Visual effect

3) Simple design: Rural area Sophisticated design: Urban in case of Marvell 4) Can sell it in Mandi Bazar also (Weekly Bazar)

Porters five forces: 1) Threat of new entrants: a. Rural distribution Project Shakti b. Panchayat level 2) Threat of Substitutes: a. Boiling water: Economic analysis Changes the taste. Tedious process. b. Well and tap water: Chemical analysis?????????? c. New Technology: P& G powder 3) Bargaining power of buyer: a. In Rural areas: Bargaining power is less b. In Urban : Kent, EFL,Tata,Whirlpool and Philips 4) Bargaining power of suppliers: a. As such there is no bargainin power. But suppliers of chemical and specific membrane provider can have some power. 5) Segment Rivalry: a. Government policy: Remove local players b. Provide filters which will last long