2013 3

ARO / MMX
3 ARO / MMX

IX Survey
22
33

2013 3

I
X

ARO / MMX

2013 3

A
R
O

20132eMarketer2012B2C1201121.1%
20131.3

2013 3

eMarketer Ecommerce Sales Topped $1 Trillion for First Time in 2012

eMarketerB2C2012

ARO/MMX3

33.5%201331.5%

()

201233%3,324.6

20132

30.5%201330%

85.3%52.4%17.0%

4,330

91.2%9

33.4%

A
R
O

20132

MIC2012
2012
6,605

85.3%

52.4%

()
17.0%

91.2%
(10,668,398 )
2013 3

comScore Media Metrix 2013 2

A
R
O

20132998.73

6,90079,700
25-34
24-48
1 3% 11% 24-72
29

2013 3

comScore Media Metrix 2013 2

A
R
O

Yahoo!(Buy)
2013247240%
Yahoo!
(Mall)23120%
Yahoo!
24Yahoo!
PChome3

2013 3

comScore Media Metrix 2013 2

A
R
O

Yahoo!
Yahoo!
PChomemomo

PChome
Yahoo!

2013 3

comScore Media Metrix 2013 2

A
R
O

PayEasy(62%)
PChome(57%)PChome(53%)31%1524PChomemomoPChome35

PChomePChome35
Yahoo!34
2013 3

comScore Media Metrix 2013 2

Segment Metrix

(Composition Index UV)

momo

PChome

Yahoo!

2013 3

comScore Segment Metrix; Media Metrix 2013 2

A
R
O

A
R
O

20132612.6
34,10073,400

2013221%
10%
2013 3

3
24-4825-34
15-24

comScore Media Metrix 2013 2

A
R
O

Yahoo!(36.3%)425
52.4
5.1244.7
20.9%29
5.476.36.5%
3.5
Yahoo!1.7

2013 3

comScore Media Metrix 2013 2

A
R
O

Yahoo!44.8
5.241.2
5.4Yahoo!

2013 3

comScore Media Metrix 2013 2

A
R
O

Yahoo!
346
Yahoo!Yahoo!34
525-3445-54
2013 3

comScore Media Metrix 2013 2

A
R
O

Segment Metrix

(Composition Index UV)

Yahoo!

2013 3

Yahoo!

162.1244.7
507.5
43.4%
162.1
38%Yahoo!66%

comScore Segment Metrix; Media Metrix 2013 2

A
R
O

20132199
1,5002,900

64%
23%67%
2013 3

25-44
25-4429%
24-7250%
comScore Media Metrix 2013 2

A
R
O

Yahoo!17Life Coupon (17P)

GROUPON.COM.TWYahoo!

Yahoo!GOMAJI

1 Yahoo!20132UDM
2 comScore(UDM)UuU
UDMuUDM
2013 3

comScore Media Metrix 2013 2

A
R
O

GROUPON.COM.TW123.COM.TW
Yahoo!123.COM.TW

2013 3

comScore Media Metrix 2013 2

A
R
O

Yahoo!6
5123.COM.TW346GOMAJI35
ihergo7:345
425-341/325-44
2013 3

comScore Media Metrix 2013 2

Segment Metrix

(Composition
Index UV)

A
R
O

Yahoo!/

17Life

GROUPON

GOMAJI

2013 3

comScore Segment Metrix 2013 2


eMarketer

Yahoo!

Yahoo!

MIC20122012
6,605

10,668,39820132

PChome

5Yahoo!

()9

2998.7(85.3%)

Yahoo!

17LifeGrouponGOMAJI

2013 3

A
R
O

IX

2013 3

I
X

2013 02 27 03 08
, 3,811

2013 3

Key Findings

(59%)

(74%)

(47%)

I
X

(67%)
1,000
1,039

2013 3

(58.9%)
(46.8%)
18.4%
BabyHomeFacebook

19.5%

2013 3

I
X

74.1%
47.3%

(32.9%)(28.2%)

(18.6%)

2013 3

I
X

I
X

GOMAJI(29.5%)
Groupon(26.7%)17LIFE(11.8%)
10%

2013 3

67.2%

(29.0%)(18.6%)

9.1%

GOMAJI

2013 3

I
X

1,000
75.7%1,039

2013 3

I
X

(65.2%)
5.5%

2013 3

I
X

(57.5%)
8.3%
(42.8)

(37.3%)(36.5%)
(33.6%)

2013 3

I
X

1954

51.3%

1858

48.7%

19

761

20.0%

20-24

414

10.9%

25-29

409

10.7%

(IX Survey)

15

2013/02/272013/03/08

N=3,811
95%,
1.59%

2013 3

30-34

512

13.4%

35-39

436

11.4%

40

1280

33.6%

1817

47.7%

954

25.0%

1040

27.3%

I
X

IX
The sales scale of group-buying in
China was about 3.41 billion USD

2013 3

The sales scale of group-buying in China was about 3.41 billion USD

20123.414.56

800
201234.1
201193

I
X

4.5645

2013 3

The sales scale of group-buying in China was about 3.41 billion USD

15.2544.720.771
22.610.413
12.110.34410.09

I
X

0.2938.59 0.064
1.88

22.8522.50
46.4719.8920123

2013 3

The sales scale of group-buying in China was about 3.41 billion USD

2012
500
320500

Groupon

I
X

320Groupon

2013

http://socialmediainasia.blogspot.tw/2013/01/thesales-scale-of-group-buying-in.html
2013 3

IX
The Future of the Australian Daily Deals
Industry

2013 3

The Future of the Australian Daily Deals Industry

I
X

2013 3

The Future of the Australian Daily Deals Industry

64
2080
24

I
X

44

2013 3

The Future of the Australian Daily Deals Industry

40
2629

I
X

58

77

8.1

2013 3

The Future of the Australian Daily Deals Industry

7218

31
2%

I
X

67

31

42

2013 3

The Future of the Australian Daily Deals Industry

15.32

I
X

13.68
10.35
15

http://blog.competitions.com.au/infographics/thefuture-of-the-australian-daily-deals-industryinfographic/
2013 3

m
c

marcom@insightxplorer.com
(02) 3322-2882