Summer Training Project Report on Product & Services of Share khan Ltd.

Submitted in Partial fulfillment of requirement of award of MBA degree of GGSIPU, New Delhi

Submitted By Name- Praveen Dubey Enrolment No- 11515603911 Semester/Batch: 3rd/MBA (2011-13)

Northern India Engineering College (Affiliated to GGSIPU) FC-26, Shastri Park, Delhi-110053

Acknowledgement

Expression of feelings by word makes them less significant when it comes to make statement of gratitude.

With regard to my Project with Share Khan, New Delhi, I would like to thank each and everyone who offered help, guidelines and support whenever required.

I am extremely grateful to my college guide, Mrs. Divya Gangwar (H.O.D) a n d a l l t h e f a c u l t y me mb e r o f m y c o l l e g e f o r t h e i r va l u a b l e s u g g e s t i o n s a n d guidance.

I express my deep sense of gratitude to my company mentors, Mr. Jaipal Singh (Assistant Manger) wi t h o u t wh o s e s u p p o r t a n d cooperation successfully. this project could not have been completed

L a s t , b u t n o t t h e l e a s t m y h e a r t f e l t l o ve f o r m y p a r e n t s a n d my friends, wh o s e constant support and blessings kept me

enthusiastic throughout this project.

INDEX S.no. Topic 1. 1. 2. 3. 4. Objectives Company profile Product & services Literature review Research methodology Limitations 5. Analysis Data collection method 6. 7. 8. Findings, conclusion & suggestions 43-46 Bibliography Annexure 47-47 48-50 25-42 Page no. 4-4 5-8 9-16 18-20 21-24

Chapter-1
OBJECTIVE

To know about the product and services of Sharekhan Ltd. To find out the awareness level of online share trading. To find the preferred mode of investments. To find out the level of satisfaction of investors towards products and services of

Sharekhan Ltd. To find out the problems faced by investors regarding customer care services of

brokerage firms.

CHAPTER- 2 COMPANY PROFILE

Sharekhan is one of the leading retail brokerage of SSKI Group which was running sucessfully since 1922 in the country. It is the retail broking arm of the Mumbaibased SSKI Group, which has over eight decades of experience in the stock broking business. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE, NSE, Derivatives, depository services, online trading, investment advice etc. The firms online trading and investment site - www.sharekhan.com - was launched on Feb 8, 2000. The site gives access to superior content and transaction facility to retail customers across the country. Known for its jargon-free, investor friendly language and high quality research, the site has a registered base of over one lakh customers. The number of trading members currently stands at over 3 Lacs. While online trading currently accounts for just over 2 per cent of the daily trading in stocks in India, Sharekhan alone accounts for 32 per cent of the volumes traded online. The content-rich and research oriented portal has stood out among its contemporaries because of its steadfast dedication to offering customers best-of-breed technology and superior market information. The objective has been to let customers make informed decisionsand to simplify the process of investing in stocks. On April 17, 2002 Sharekhan launched Speed Trade, a net-based executable application that emulates the broker terminals along with host of other information relevant to the Day Traders. This was for the first time that a net-based trading station of this caliber was offered to the traders. In the last six months SpeedTrade has become a de facto standard for the Day Trading community over the net. Sharekhans ground network includes over 588 centres in 148 cities in India, of which 32 are fully-owned branches.

Sharekhan has always believed in investing in technology to build its business. The company has used some of the best-known names in the IT industry, like Sun Microsystems, Oracle, Microsoft, Cambridge Technologies, Nexgenix, Vignette, Verisign Financial Technologies India Ltd, Spider Software Pvt Ltd. to build its trading engine and content. The Morakhiya family holds a majority stake in the company. HSBC, Intel & Carlyle are the other investors. With a legacy of more than 80 years in the stock markets, the SSKI group ventured into institutional broking and corporate finance 18 years ago. Presently SSKI is one of the leading players in institutional broking and corporate finance activities. SSKI holds a sizeable portion of the market in each of these segments. SSKIs institutional broking arm accounts for 7% of the market for Foreign Institutional portfolio investment and 5% of all Domestic Institutional portfolio investment in the country. It has 60 institutional clients spread over India, Far East, UK and US. Foreign Institutional Investors generate about 65% of the organizations revenue, with a daily turnover of over US$ 2 million. The Corporate Finance section has a list of very prestigious clients and has many firsts to its credit, in terms of the size of deal, sector tapped etc. The group has placed over US$ 1 billion in private equity deals. Some of the clients include BPL Cellular Holding, Gujarat Pipavav, Essar, Hutchison, Planetasia, and Shoppers Stop. It tie ups with 11 banks: ICICI HDFC IDBI OBC Yes bank Axis bank City bank Indian bank Bank of India
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 Centurian bank of Punjab

FEATURES OF SHAREKHAN LIMITED

ExperienceSSKI has more than eight decades of trust and credibility in the Indian stock market. In the Asia Money broker's poll held recently, SSKI won the 'India's best broking house for 2004' award. Ever since it launched Sharekhan as its retail broking division in February 2000, it has been providing institutuonal-level research and broking services to individual invcestors. Technology With our online trading account you can buy and sell shares in an instant from any PC with an internet connection. You will get access to our powerful online trading tools that will help you take complete control over your investment in shares. Accessibility Sharekhan provides ADVICE, EDUCATION, TOOLS AND EXECUTION servies for investors. These services are accessible through our centres across the country (Over 588 locations in 148 cities) over the internet (through the website www.sharekhan.com) as well as over the Voice Tool. Knowledge In a business where the right information at the right time can translate into direct profits, you get access to a wide range of information on our content-rich portal, sharekhan. You will also get a useful set of knowledge-based tools that will empower you to take informed decisions.

Convenience You can call our Dial-N-Trade number to get investment advice and execute your transactions. We have a dedicated call-centre to provide this service via a Toll Free Number 1800-22-7500 & 1800-22-7050 from anywhere in India. Customer Service Our customer service team will assist you for any help that you need relating to transactions, billing, demat and other queries. Our customer service can be contracted via a toll-free number, email or live chat on www.sharekhan.com. Investment Advice Sharekhan has dedicated research teams of more than 30 people for fundamental and technical researchs. Our analysts constantly track the pulse of the market and provide timely investment advice to you in the form of daily research emails, online chat, printed reports and SMS on your mobile phone. Benefits Free Depository A/c Secure Order by Voice Tool Dial-n-Trade. Automated Portfolio to keep track of the value of your actual purchases. 24x7 Voice Tool acess to your trading account. Personalised Price and Account Alerts delivered instantly to your Cell Phone & Email address. Special Personal Inbox for order and trade confirmations. On-line Customer Service via Web Chat. Anytime Ordering.

CHAPTER- 3 PRODUCTS & SERVICES

CLASSIC ACCOUNT This is an User Friendly Product which allows the client to trade through website www.sharekhan.com and is suitable for the retail investor who is risk-averse and hence prefers to invest in stocks or who do not trade too frequently. Features Online trading account for investing in Equity and Derivatives via

www.sharekhan.com Live Terminal and Single terminal for NSE Cash, NSE F&O & BSE. Integration of On-line trading, Saving Bank and Demat Account. Instant cash transfer facility against purchase & sale of shares. Competative transaction charges. Instant order and trade confirmation by E-mail. Streaming Quotes (Cash & Derivatives). Personlized market watch. Single screen interface for Cash and derivatives and more. Provision to enter price trigger and view the same online in market watch.

TRADE-TIGER TRADE-TIGER is an internet-based software application, that enables you to buy and sell in an instant. It is ideal for active traders and jobbers who transact frequently during days session to capitalise on intra-day price movement. Features Instant order Execution and Confirmation. Single screen trading terminal for NSE Cash, NSE F&O & BSE.
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Technical Studies. Multiple Charting. Real-time streaming quotes, tic-by-tic charts. Market summary (Cost traded scrip, highest calue etc.) Hot keys similar to broakers terminal. Alerts and reminders. Back-up facility to place trades on Direct Phone lines.

DIAL-N-TRADE Along with enabling access for your trade online, the CLASSIC and TRADE-TIGER ACCOUNT also gives you our Dial-ntrade serives. With this service, all you have to do is dial our dedicated phone lines 1-800-22-7500, 3970-7500. PORTFOLIO MANAGEMENT SERVICES 1. ProPrime: 2. ProTech: Research & Fundamental Analysis. Technical Analysis. -Thrifty Nifty -Beta Portfolio 3. ProArbitrage: - Exploit price analysis

IPO ON-LINE You can apply all the forthcoming ipo online hasselfree, paperless and time saving work.

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CHARGE STRUCTURE
Structrue for Post Paid - Account Individuals: -

Charge

Classic Account

Account Opening Rs. 750*/- with 5000 margin money

Brokerage

Intra-day-0.10 % & Delivery-0 .50 % (*750 is Adjuested as brokegare for 6 month)

Monthly Commitment Second Slab

Rs. NIL

Rs.15000 as margin money & A\C opening free

Brokerage 0.05% for Intra Day & 0.25% for Delivery Third Slab Rs.25000 as margin money & A/C opening free Brokeragae 0.05% for Intra Day & 0.25% for Delivery

We offer an On-line Trading Account along with the Demat A/c for the benefits to the employees of your company.

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Depository Charges Margin money Annual Maintanance Charges Rs. 5,000-10,000 (at least) Rs. NIL first year, Rs.400/= p.a.

PRODUCT DETAILS Online Trading: CLASSIC ACCOUNT: A/C Opening charges: Rs. 750/DEMAT A/C free for first year and Rs.400 from 2nd year onwards (Annual Maintenance charges). Trading through website Live terminal. No brokerage commitment required. NSE and BSE online. Both Cash & F&O. EXPOSURE : 10 TIMES for Intraday (ON MARGINE MONEY) : 4 TO 6.7 TIMES for 5 days (ON MARGINE MONEY) Online IPO's available We have tie up with Nine banks for online fund transfering i.e. HDFC, ICICI, IDBI, CITI, Union Bank of India, Oriental Bank of Commerce, INDUSIND, UTI bank , Bank of india, Deutsche Bank & Yes Bank for online money transfer. FOLLOWING DOCUMENTS REQUIRED TO OPEN AN A/c WITH SHAREKHAN LTD.:

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Photo ID Proof Pan Card (Mandetory)

Residence Proof (Permanent) Passport (valid) Voter's ID Driving

Passport Driving Licence Licence (valid) Bank Statement (latest) Voter's ID MAPIN UIN Card Telephone Bill (latest) Electricity Bill (lates) Ration Card Flat Maintanance Bill (latest) Insurance Policy (latest) Leave-

Licence/Purchase Agreement

2 Photographs (Passport size,Coloured & front face) One margin money cheque in favour of "Sharekhan Ltd." & one cancelled cheque for Bank linkup facility. Xerox copy of Bank Passbook (in case of Account holder's name is not printed on cheque leaf).

Product & Services

Equity/Cash Market Trading Trading is done according to the availability of the fund. Derivative IPO 4.Mutual Fund Currency NSEL (National Spot Exchange Limited) PMS (Portfolio Management System) Commodity MCX (Multi Commodity Exchange), and NCDX (National Commodity & Derivative Exchange) Future Option

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Benefits: Free depository A/c Instant cash transfer Multiple bank option Dial-N-Trade Automated portfolio 24x7 Voice tool access to your trading account Live chat facility Online customer service Buy/sell even single share Anytime ordering

Sharekhan offers the following Services:1) Classic Account:This is a user friendly product which allows the client to trade through website www.sharekhan.com and is suitable for the retail investors who is risk-averse and hence prefers to invest in stocks or who does not trade too frequently.

Features:
Online trading account for investing in Equity and Derivatives

via www.sharekhan.com Live Terminal and Single terminal for NSE Cash, NSE F&O & BSE. Integration of On-line trading, Saving Bank and Demat Account. Instant cash transfer facility against purchase & sale of shares. Competitive transaction charges. Instant order and trade confirmation by E-mail. Streaming Quotes (Cash & Derivatives). Personalized market watch. Single screen interface for Cash and derivatives and more.
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Provision to enter price trigger and view the same online in market watch.

2) SPEED TRADE
SPEED TRADE is an internet-based software application that enables you to buy and sell inan instant. It is ideal for active traders and jobbers who transact frequently during days session to capitalize on intra-day price movement.

Features
Instant order Execution and Confirmation. Single screen trading terminal for NSE Cash, NSE F&O & BSE. Technical Studies. Multiple Charting. Real-time streaming quotes, tic-by-tic charts. Market summary (Cost traded scrip, highest clue etc. Hot keys similar to brokers terminal. Alerts and reminders. Back-up facility to place trades on Direct Phone lines. Live market debts.

3) DIAL-N-TRADE Along with enabling access for trade online, the CLASSIC and SPEEDTRADE ACCOUNT also gives Dial-n-trade services. With this service, one can dial Sharekhans dedicated phone lines 1800-22-7500, 3970-7500. Beside this, Relationship Managers are always available on Office Phone and Mobile to resolve customer queries. 4) SHARE MOBILE Share khan had introduced Share Mobile, mobile based software where one can watch Stock Prices, Intra Day Charts, Research & Advice and Trading Calls live on the Mobile.
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(As per SEBI regulations, buying-selling shares through a mobile phone are not yet permitted.) 5) PREPAID ACCOUNT Customers pay Advance Brokerage on trading Account and enjoy uninterrupted trading in their Account. Beside this, great discount are also available (up to 50%) on brokerage. Prepaid Classic Account: - Rs. 2000Prepaid Speed trade Account: - Rs. 6000 6) IPO ON-LINE Customers can apply to all the forthcoming IPOs online. This is quite hassle-free, paperless and time saving. Simply allocate fund to IPO Account, Apply for the IPO and Sit Back & Relax. 7) Mutual Fund Online Investors can apply to Mutual Funds of Reliance, Franklin Templeton Investments, ICICI Prudential, SBI, Birla, Sundaram, HDFC, DSP Merrill Lynch, PRINCIPAL and TATA with Share khan.

A Sharekhan outlet offers the following services:

Online BSE and NSE executions (through BOLT & NEAT terminals) Free access to investment advice from Sharekhan's Research team Sharekhan Value Line (a monthly publication with reviews of recommendations, stocks towatch out for etc) Daily research reports and market review (High Noon & Eagle Eye) Pre-market Report (Morning Cuppa) Daily trading calls based on Technical Analysis Cool trading products (Daring Derivatives and Market Strategy) Personalized Advice Live Market Information
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 Depository Services: Demat & Remat Transactions Derivatives Trading (Futures and Options) Commodities Trading IPOs & Mutual Funds Distribution

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CHAPTER- 4
Literature Review
1. Stock The stock or capital stock of a business entity represents the original capital paid into or invested in the business by its founders. It serves as a security for the creditors of a business since it cannot be withdrawn to the detriment of the creditors. Stock is distinct from the property and the assets of a business which may fluctuate in quantity and value. The stock of a business is divided into shares, the total of which must be stated at the time of business formation. Given the total amount of money invested in the business, a share has a certain declared face value, commonly known as the par value of a share. Ownership of shares is documented by issuance of a stock certificate. A stock certificate is a legal document that specifies the amount of shares owned by the shareholder, and other specifics of the shares, such as the par value, if any, or the class of the shares. 2. Stock derivatives A stock derivative is any financial instrument which has a value that is dependent on the price of the underlying stock. Futures and options are the main types of derivatives on stocks. The underlying security may be a stock index or an individual firm's stock, e.g. single-stock futures. Stock futures are contracts where the buyer is long, i.e., takes on the obligation to buy on the contract maturity date, and the seller is short, i.e., takes on the obligation to sell. Stock index futures are generally not delivered in the usual manner, but by cash settlement. A stock option is a class of option. Specifically, a call option is the right (not obligation) to buy stock in the future at a fixed price and a put option is the right (not obligation) to sell stock in the future at a fixed price. The most popular method of valuing stock

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options is the Black Scholes model. Apart from call options granted to employees, most stock options are transferable. 3. Shareholder A shareholder (or stockholder) is an individual or company (including a corporation) that legally owns one or more shares of stock in a joint stock company. Both private and public traded companies have shareholders. Companies listed at the stock market are expected to strive to enhance shareholder value. 4. Trading The shares of a company may in general be transferred from shareholders to other parties by sale or other mechanisms, unless prohibited. Most jurisdictions have established laws and regulations governing such transfers, particularly if the issuer is a publicly-traded entity. The desire of stockholders to trade their shares has led to the establishment of stock exchanges. A stock exchange is an organization that provides a marketplace for trading shares and other derivatives and financial products. Today, investors are usually represented by stock brokers who buy and sell shares of a wide range of companies on the exchanges. 5. Buying There are various methods of buying and financing stocks. The most common means is through a stock broker. Whether they are a full service or discount broker, they arrange the transfer of stock from a seller to a buyer. Most trades are actually done through brokers listed with a stock exchange. There are many different stock brokers from which to choose, such as full service brokers or discount brokers. The full service brokers usually charge more per trade, but give investment advice or more personal service; the discount brokers offer little or no investment advice but charge less for trades. Another type of broker would be a bank or credit union that may have a deal set up with either a full service or discount broker.

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6. Selling Selling stock is procedurally similar to buying stock. Generally, the investor wants to buy low and sell high, if not in that order (short selling); although a number of reasons may induce an investor to sell at a loss, e.g., to avoid further loss. As with buying a stock, there is a transaction fee for the broker's efforts in arranging the transfer of stock from a seller to a buyer. This fee can be high or low depending on which type of brokerage, full service or discount, handles the transaction.After the transaction has been made, the seller is then entitled to all of the money 7. Bear and Bull Markets A bull market is one where prices are rising, whereas a bear market is one where prices are falling. 8. Stock Exchange It is a common platform where buyers and sellers come together to transact in stocks and shares. It may be a physical entity where brokers trade on a physical trading floor via an "open outcry" system or a virtual environment. 9. Index An Index comprises stocks that have large liquidity and market capitalization. Each stock is given a weightage in the Index equivalent to its market capitalization. At the NSE, the capitalization of NIFTY (fifty selected stocks) is taken as a base capitalization, with the value set at 1000. Similarly, BSE Sensitive Index or Sensex comprises 30 selected stocks. 10. Initial Public Offer An IPO is an abbreviation for Initial Public Offer. When a company goes public for the first time or issues a fresh stock of shares, it offers it to the public directly. This happens in the primary market.

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CHAPTER- 5
RESEARCH METHODOLOGY
To fulfill these objectives i.e. to find out, Investors Behaviour towards products and services provided by Sharekhan Ltd, the researcher interacted with the Businessman, Bank Employees, Army Personnel who were investing in various financial products and services at that time. I visited almost 100 investors. Data collection method To achieve the primary data of 'Investors Behaviour towards Shares provided by Sharekhan Ltd. Investor's survey was conducted through a questionnaire. This questionnaire contains questions with 2 to 5 options. 1. A pilot survey was conducted before finalizing the questionnaire. 2. Data collection was also done with help of Random sampling method. 3. After completion of survey, the data was analysed & conclusions were drawn. 4. At the end of all the information was compiled in the form of a Project Report.

SAMPLE AREA : Jhandewalan, New Delhi SAMPLE SIZE : 100

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LIMITATIONS

Though special care was taken to find out realistic picture of the present scenario for what the research was conducted still the study may suffer from some drawbacks. These drawbacks may be due to following reasons :

The questionnaire was exclusively close ended, so respondents might not be able to give exact facts what they wanted because they were having only limited choice.

Some respondents may have distorted the figures / facts or may have not disclosed the true information because of the hesitation to tell the right data likesalary.

No tool for the cross-checking of the facts / figures was employed. As most of the times respondents were busy and were unable to spend a considerable amount of time. So they may not have been able to give the exact figures / facts.

Despite a great care was taken to choose sample size and sample unit, it might not be accurate to my desire or perception.

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23

COMPARISON BETWEEN MAJOR COMPETITORS OF SHAREKHAN DURING JULY, 2012

Company name Contact details

Services offered

UNICON
1800 103 3388

RELIGARE
1860 25 88888 Equities Commodities IPO Mutual Fund Insurance Distribution Debt Funds PMS Asset Mgmt.

INFOLINE
011 41514991 Equities Commodities WMS Credit and Finance Insurance Investment Banking

SHAREKAHN LTD.

1-800-22-7500
Equities Commodities IPO Mutual Fund Wealth Mgmt. PMS Investment Banking Property Broking

Equities Commoditi es IPO Mutual Fund Insurance Distribution Wealth Mgmt. PMS Investment Banking Property Broking

Brokerage

Average 1.5-2 paisa

Intraday Delivery

0.03 0.30

Basic

0.05

Variable 0.02 Delivery 0.50

Intraday 0.05 Delivery 0.10

AMC Software offered

NO CHARGE
Unisoft (NIIT), Uniconswift

Rs. 500
Odeon

Rs. 1000
TT5/TT advance

NO CHARGE TRADE TIGER FAST TRADE NEWFAST TRADE CLASSIC SOFTWARE

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CHAPTER-6
ANALYSIS

Q.1 Invest Yes No

How many respondents invest money?

No. of Respondents 100 0

No. of Respondents
100 90 80 70 60 50 40 30 20 10 0 Yes No No. of Respondents

25

Q.2

Where they invested?

Investment Options Bank Govt. Securities Bonds Gold Insurance Property Shares IPO Mutual Funds

No. of Respondents 6 8 3 12 15 26 16 8 6

No. of Respondents
30 25 20 15 10 5 0 No. of Respondents

26

Q.3.

Do they have the knowledge of share market? No. of respondents 20 80

Response Yes NO

No. of respondents

Yes 20%

NO 80%

27

Q.4.

Do they have d-mat account?

D-mat Account Yes No

No. of Respondents 95 5

No. of Respondents
100 90 80 70 60 50 40 30 20 10 0 Yes No No. of Respondents

28

Q.5

What is the source of their investment information ? No. of Respondents 22 38 12 28

Source

Consultants Friends Family Any other

40 35 30 No.of Respondents 25 20 15 10 5 0 Consultants 22

38

28

12

Friends Sources

Family

Any other

29

Q.6.

Do they invest into the share market?

Response

No. of respondents

YES

60

NO

40

No. of respondents
60 50 40 30 20 10 0 YES NO No. of respondents

30

Q.7.

In which company they have your d-mat account?

Companies Sharekhan India bulls Any Other

No. of Respondents 42 28 30

42 45 40 35 No.of Respondents 30 25 20 15 10 5 0 28 30

Sharekhan

Companies

Indiabulls

Others

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Q.8.

How much they want to invest in shares?

Capacity Rs.5000-50000 Rs.50001-1 lac Rs.1 lac - 2 lacs Above 2 lacs

No. of Respondents 33 37 18 12

40 33 35 30 No.of Respondents 25 20 15 10 5 0 Rs.5000-50000

37

18 12

Rs.50001-1 lac

Rs.1 lac - 2 lacs

Above 2 lacs

Capacity

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Q.9.

What is the duration of investment?

Duration 0-6 months 6 months-1yr 1 yr - 2 yrs Above 2 yrs

No. of Respondents 48 22 19 11

48 50 45 40 No.of Respondents 35 30 25 20 15 10 5 0 0-6 months 6 months-1yr 1 yr - 2 yrs Above 2 yrs Investment Duration 11 22 19

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Q.10. How do they deal with their broker? Trading Off-line On-line

No. of Respondents 12 88

Trading Pattern of Investors

100 80 60 40 20 0

On-line 88%

Off-line 12%

Off-line On-line

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Q.11 What type of investor they were? Type Regular Once in Time Sometimes

No. of Respondents 55 18 27

Regular Investor- Who invest frequently on daily or weekly basis Once in Time Investor- Who does not trade frequently. Sometimes- Who does trading once in a month
60 50 40 30 20 10 0 Regular Once in Time Investment Type Sometimes 18 27 55

No.of Respondents

35

Q.12. How much risk involved in share market? Risk High Moderate Low

No. of Respondents 67 19 14

No.of Respondents

70 60 50 40 30 20 10 0 High Moderate Low No.of Respondents

36

Q.13 Why do they have d-mat account with other brokerage firm other than Sharekhan Ltd?

Reasons Better Service Easy Available Near to Operate Any other

No. of Respondents 39 18 15 28

No. of Respondents
80 70 60 50 40 30 20 10 0 Yes No

No. of Respondents

37

Q.14. Are you updated with information relating to your investing pattern? Updation Yes No No. of Respondents 71 29

Updation with Information

No.of Respondents

71

29

Yes No

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Q.15. Did you face any problem dealing with broker?

Faced Problem Yes No

No. of Respondents 27 73

80 60 40 20 0 Yes No 27

73

No. of Respondents

39

Q.16. What type of problem they faced? Problem Type Brokerage Updation Better Service Any other No.of Respondents 9 24 35 32

40 35 35 30 24 No.of Respondents 25 20 15 9 10 5 0 Brokerage Updation Types of Problem Better Service Any other 32

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Q.17. Would they like to switch their D-mat A/c, if they get the opportunity in Sharekhan Ltd?
Responses No. of respondents

Yes

60

No

20

Undetermined

20

No. of respondents

60 50 40 30 No. of respondents 20 10 0 Yes No. of respondents No Undetermined

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Q.18. Reasons to choose Sharekhan Ltd.?

Factors Product & services Trading softwares Less brokerage No AMC

No. of responses 40 20 25 15

No. of responses
45 40 35 30 25 20 15 10 5 0 Product & services Trading softwares Less brokerage No AMC No. of responses

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CHAPTER-7 FINDINGS
After studying the data obtained from the respondents and other sources I am able to say following thing or various findings of my study are as follows. Sharekhan has a good reputation in the minds of the investors as integral service provider and offering a large variety of the services. Sharekhan is known by majority of the public for its services.. Its highly competitive manpower, latest technology, comprehensive infrastructure, and total customer focus has positioned it to as emerging giant. All these factors have made it possible to diversify its services to such a large extant and attracting a huge database of the investors. As far as Shares investor services and distribution of Shares is concerned, the response of investors towards share market is not so satisfactory. Many of people dont know about various products and services provided by Sharekhan Ltd. Investors like to invest in the equity schemes and short term plans because they have risk taking ability and want quick returns on their investment. Investors want proper, fair and timely guidance for various investments because it is their hard earned money and safety of the investment is the major issue.

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SUGGESTIONS 1) FOR COMPANY

SEGMENT THE CUSTOMERS:- Understanding the different needs of different customers and serving each customer individually i.e. mass customization should be the approach of the company. POSITION THE SERVICE IN THE MARKE PLACE:- Customer should be aware of the cost and benefits of different services. CREATING A COMPETITIVE POSITION:- Company should know its strengths as well as its weakness and accordingly try to take a position at which it can sustain. ANTICIPATING COMPETITIVE RESPONSE:- Before embarking on a specific plan of action, management should consider the possibility that one or more of the competitors might pursue the same market position. CHANGING PERCEPTION THOUGH ADVERTISING :Sometimes, however

weaknesses are perceptual rather than and real and hence can be changed through advertising. UNDERSTANDING THE DEMAND PATTERN :- According to the changes in demand of the product, following strategies may be followed :

Product variations Modifying the timings and location of the delivery Pricing strategies Communications efforts

CUSTOMER LOYALTY :- If you currently retain 70 percent of your customers and you start a program to improve that to 80 percent, youll add an additional 10 percent to your growth rate.

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USE COMPLAINTS TO BUILD BUSINESS :- When customers are not happy with your business they usually wont complain to you instead, theyll probably complain to just everyone else they know and take their business to your competition next time. Thats why an increasing number of businesses are making follow-up calls or mailing satisfaction questionnaires after the sale is made. They find that if they promptly follow up and resolve a customers complaint, the customer might be even more likely to do business then the average customer who didnt have a complaint.

2) FOR INVESTORS
ASSESS YOURSELF: One should identify the degree of risk bearing capacity one has and also clearly state the expectations from the investments. Irrational expectations will only bring pain. INVEST, DONT SPECULATE: Dont put all the eggs in one basket: This old age adage is of utmost importance. No matter what the risk profile of a person is, it is always advisable to diversify the risks associated. So putting ones money in different asset classes is generally the best option as it averages the risks in each category. BE REGULAR: Investing should be a habit and not an exercise undertaken at ones wishes, if one has to really benefit from them. DO YOUR HOMEWOK: Always go through with financial news of the market. FIND THE RIGHT FUNDS: Finding the right funds is important and one should also use these funds for tax efficiency. KEEP TRACK OF YOUR INVESTMENTS: Finding the right fund is important but even more important is to keep track of the way they are performing in the market.

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CONCLUSION
The basic objective of Shares is to provide a diversified portfolio so as to reduce the risk in investments at a lower cost. The Shares industry worldwide is based on this premise. sInvestors who take up Shares route for investments believe that their risk is minimized at lower costs, and they get an optimum portfolio of securities that match their risk appetite. It is unfortunate that the fund managers are not taking due care for minimizing the risk and are in a race to post higher and higher returns during the phase of bull-run. They should understand that the investors forget the high returns posted in any specific period very soon but they take hell lot of time to forget the burns they get during periods of losses. Hence for maintaining the confidence of the retail investors it is very important to control wild fluctuations in the NAVs. Poor performance, poor servicing to clients and failure of third party service providers, are the three major risk factors identified in the survey. These are also going to be crucial in a rapidly growing competitive scenario. Under this setting, it is not just growth that should be the focus area but also better management of all risks and hence, AMCs would do well to keep the investor and his interest in mind before taking any decision.

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CHAPTER-9 BIBLIOGRAPHY
WWW.SHAREKHAN.COM Kothari, C. (2012). Resaerch Methodology (2nd Edition ed.). New Delhi: New Age International Pvt.Ltd. M.Y.Khan. (2012). Financial Management. New Delhi: Tata McGraw-Hill. Research on the Indian Capital Market: A Review,Vikalpa, 19(1) (with S.K. Barua and V. Raghunathan) Indian Money Market: Market Structure, Covered Parity and Term Structure, ICFAI Journal of Applied Finance, 3(2)

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ANNEXURE QUESTIONNAIRE Q.1 Did you invest your money? Yes Q.2 Where have you invested? Bank Gold Shares Q.4 Govt. Securities Insurance IPO Bonds Property No

Do you have knowledge about share market? Yes No

Q.3

Do you have d-mat account? Yes No

Q.4

What is the source of your investment information ? Consultants Family Friends Any Other

Q.5

In which company you have your d-mat account? Sharekhan Karvy Any Other

Q.6

How you got the information about Sharekhan? Newspaper Friends Magazine Local Channel

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Q.7

How much are you interesting to invest in shares? Rs.5000 50000 Rs.1 Lac 2 Lacs Rs.50001- 1 Lac Above 2 Lacs

Q.8

What is the duration of your investment? 0-6 months 1 yr 2 yrs 6 months 1 yr Above 2 yrs

Q.9

In which way you deal with your broker? On-line Off-line

Q.10 What type of investor you are? Regular Once in time Some times

Q.11 How much risk involved in the share market? High Moderate Low

Q.12 Why do you have your d-mat account with anyone? Better Service Near to operate Easy available Any other

Q.13 Are you updated with information relating to your investing pattern? Yes No

Q.14 Did you face any problem dealing with broker? Yes No

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Q.15 What type of problem you are facing? Brokerage Better Service Up dation Any other

Q.16 Would they like to switch into Share khan? Yes No

Q.17 Why would they like to switch into Share khan? Product brokerage services No AMC trading software response

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