ComScore State of The Internet Southeast Asia March 2011

State of the Internet with a Focus on Southeast Asia
9 March 2011
Joe Nguyen
Vice President, Southeast Asia | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com
comScore is a Global Leader in Measuring the Digital World

NASDAQ Clients Employees Headquarters Global Coverage Local Presence SCOR 1,600+ worldwide 1,000+ Reston, VA 170+ countries under measurement; 43 markets reported 30+ locations in 21 countries
comScore, Inc. Proprietary and Confidential.
V0910
Global Coverage, Local Presence

comScore Locations
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comScore Leverages Rich Panel Data to Deliver Unique and Broad Digital Business Analytics 2 Million Person Panel 360 View of Person Behavior The Only Global Measurement of Audience and E-commerce
170+ Countries Under Measurement 43 Markets Reported
V0910
The Global Internet Audience
Asia Continues Audience Growth

Growth is flat in North America, European
growth mostly driven by Russia
Worldwide Online Population (Millions)
+8%
30 million new Internet users were added

in the Asia Pacific Region over the past year
1,222
1,324
High percentage growth continues in

MidEast/Africa and Latin America
+6%
505.7 534.0
December 2009 December 2010
Dec 2009 Dec 2010
+8%
336.4 361.7
+3%
198.4 204.0
+32%
85.2 112.5
+15%
96.6 111.4
Asia Pacific
Europe
North America
Middle East Africa
Latin America
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 and December 2010
Online Audience Sizes in Southeast Asia, 15+ Home & Work

Indonesia shows the highest percentage growth over the past year, adding 2
million web users since December 2009
Mature Internet markets posted significantly lower growth rates

Online Population Sizes (MM) Southeast Asia
+11% 10.4 9.4 +32% 8.6 6.5
+16% 5.8 6.8
+16% 4.8 5.5 +8% 4.0 4.3 +3% 2.8 2.9
Malaysia
Indonesia
Vietnam 2009
Philippines 2010
Hong Kong
Singapore
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 to December 2010
In Terms of Reach Worldwide, the Photos Category is Growing Fastest

Key Categories Reach of WW Population, 2009 vs 2010
Search/Navigation Social Networking Directories/Resour Multimedia Retail e-mail News/Information Community Downloads Technology Growth: +5% +4% +4% +6% +3% -4% +1% +4% +11% -2% 85.0% 80.8% 70.5% 67.6% 68.3% 65.7% 66.8% 63.0% 63.9% 61.8% 63.1% 65.8% 60.3% 59.4% 58.1% 55.8% 56.9% 51.3% 53.1% 54.3%
Photos
+24% +3% --+1% -15% +2% -4% -7% +4% -5%
52.7% 42.6% 51.3% 49.8% 50.0% 49.8% 45.5% 45.2% 34.7% 41.1% 32.7% 31.9% 31.5% 32.8% 31.1% 33.6% 29.7% 28.6% 28.8% 30.4% 2010 2009
Games
Blogs
Business/Finance
Instant Messengers
TV
Sports
Auctions
Travel
Education
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Social Networking the Biggest Gainer in terms of Share of Time Spent Online. Instant Messengers and Email Lost Share
Key Categories: Share of Time Spent Online WW Population, 2009 vs 2010
Search/Navigation Social Networking 2.2% 1.9% 6.2% 5.7% 3.5% 3.1% 6.6% 7.2% 2.4% 2.5% 1.9% 2.0% 0.8% 0.8% 0.6% 0.6% 3.1% 3.0% 16.0% 11.9%
Photos Games Blogs Business/Finance Instant Messengers TV Sports Auctions Travel Education
2.6% 0.7% 3.8% 3.9% 0.9% 0.8% 1.5% 1.6% 9.2% 12.2% 0.6% 0.5% 1.2% 1.2% 1.6% 1.7% 0.5% 0.5% 0.7% 0.7% 2010 Share 2009 Share
Directories/Resources Multimedia Retail e-mail News/Information Community Downloads Technology
Southeast Asia Demographics & Internet Usage
10
Emerging Internet Markets in Southeast Asia Skew Very Young

Hong Kong and Singapore skew older even than the global average; Malaysia,
Indonesia, Vietnam and the Philippines have significantly younger audiences Composition of Internet Audience 15+
WW Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 19% 21% 15-24 27% 37% 40% 38% 40% 22% 24% 25-34 35-44
11
26% 26% 32% 33% 30% 25%
22% 22%
14%
11% 9% 6%
17% 15% 20% 23% 19% 55+
7% 9% 6% 8% 12% 9%
27% 45-54
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
Average Usage Highest in Mature Markets

High levels of usage in Hong Kong and Singapore due to availability and ubiquity
of fast internet connections
Larger countries with lower web penetration rates have relatively lower
consumption; size and relative heaviness of usage of younger web users have a large impact on these averages
Internet Users (Millions) Total Online Hours per Visitor
Malaysia Indonesia Vietnam Philippines Hong Kong Singapore
10.4 8.6 6.8 5.5 4.3 2.9
Malaysia Indonesia Vietnam Philippines Hong Kong Singapore
16.1 14.8 23.2 16.7 25.9 22.3
12
15-34 Year Olds Spend More Time Online; Difference Varies by Country
In each country, 15-34 year olds spend more time online on average Young people in Hong Kong and Singapore spend proportionally much more
time online than older web users there; young web users in Indonesia spend almost the same amount of time online as their elders Average Hours Spent Online
31.0 24.4 20.1 16.8 15.0 17.1 14.8 14.6 15.8 25.4 22.4 19.7 Age 15-34 Age 35+
Malaysia
Indonesia
Vietnam
Philippines
Hong Kong
Singapore
13
Composition and Usage by Gender is Even, with some Exceptions

Average usage by males edged out females usage in Indonesia, Vietnam, and
Singapore by 1-2 hours. Elsewhere, usage by gender is relatively even
Male/Female 15+ web population is within a few points of an even split by gender
in all countries with the exception of Indonesia Average Hours Spent Online
23.6 22.6 16.0 16.2 15.3 16.5 17.0 13.8 Males 15+ Females 15+ 25.9 25.9 22.8 21.8
Malaysia
Indonesia
Vietnam
Philippines
Hong Kong
Singapore
47%
36%
46%
48%
14
51%
51%
Female Share of Internet Population
Topics
- Social Networking & Photos - Travel & Low Cost Airlines - Growth of Online Retail - Online Banking on the Rise - Video and Multimedia - News and Blog Sites - Search Snapshot
15
Strong Social Network Penetration in the Region

Vietnam shows the highest year over year growth in reach, but penetration there
is still much lower than in other countries in the region
Philippines, Malaysia, and Indonesia have highest reach, driven almost

exclusively by Facebook Growth in Reach: Social Networks
+13% +4% 68% 70% 81% 91% +1% 89% 90% +35% 66% 49% +6% 90% 95% +11% 68% 76% +1% 81% 82%
Worldwide
Malaysia
Indonesia
Vietnam
Philippines
Hong Kong
Singapore
2009 Reach
2010 Reach
16
Philippines is the Top Facebook Market In the World

Facebook.com Top 15 Markets by % Reach
Philippines 93.7 90.7 90.2 89.5 88.4 88.3 87.8 87.4 86.9 86.7 83.4 82.6 81.4 81.4 81.2
The Philippines, Malaysia

and Indonesia are among the top 15 countries with the highest Facebook penetration
Turkey Israel Chile Malaysia Argentina Venezuela Indonesia Canada Colombia Peru Mexico United Kingdom Puerto Rico Finland
Though Photo and IM usage

is also above average in the Philippines, FB is the most common touchpoint for web users there: FB is the #1 site there, and average usage is 7 hours per user
17
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
Indonesia and Singapore are Among Top Twitter Markets

21 percent of Indonesian web users visited Twitter.com in January, making it the
#4 site in terms of Twitter reach Twitter Top 15 Markets by % Reach
Netherlands Brazil Japan Indonesia Venezuela Canada United Kingdom Philippines Singapore Turkey Chile United States Argentina Mexico Colombia 26.0 23.4 22.0 21.0 19.4 15.1 14.0 13.8 13.6 13.6 13.1 13.0 12.5 12.5 10.7
18
Social Networking spurs Photos Category Growth in Vietnam, Malaysia, Philippines

Sharing photos is becoming a key component of the Social Networking
experience. The high growth in this category in almost every country is being driven by Facebook Photos
Ubiquity of digital cameras and cell phone cameras, coupled with large youth
populations, also contribute to growth in this category Growth in Reach: Photo Sites
+47% +24% 68% 70% 81% 91% +16% 89% 90% +73% 66% 49% +46% +23% 90% 95% 68% 76% +17% 81% 82%
Worldwide
Malaysia
Indonesia
Vietnam
Philippines
Hong Kong
Singapore
2009 Reach
2010 Reach
19
Large Increases in Visiting to Travel Sites in Southeast Asia

Web users in Southeast Asia are rapidly gaining confidence in using the web to
research and book travel
The large number of low cost airlines servicing the region is a primary contributor
to this growth Growth in Reach: Travel Sites
+14% +4% 29% 30% +14% 25% 28% +62% 27% 20% 8% 17% -1% 32% 32% 41% 47%
+42% 22% 15%
+159%
Worldwide
Malaysia
Indonesia
Vietnam
Philippines
Hong Kong
Singapore
2009 Reach
2010 Reach
20
LCAs Among Most Visited & Post Highest Growth in Each Country
Unique Visitors (000) & YOY Growth Top 3 Airline Sites per Country Malaysia
AirAsia Malaysia Airlines Firefly Airlines 1,088 444 -10% 223
+49%
Vietnam
Qantas Airlines Tiger Airways Vietnam Airlines
Hong Kong
Cathay 122 +40% Pacific Group 101 +1,381% Tiger Airways 92 AirAsia 151 +8% 75 +1,904% 36
Indonesia
Lion Air AirAsia Garuda Indonesia
Philippines
375 +123% Cebu Pacific 311 Philippine Airlines Air Phil Express 409 +58% 203 +41% 114
Singapore
Tiger Airways Qantas Airlines Singapore Airlines 276 +40% 150 -10% 145
---
193 +106%
21
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2010 and January 2011
Online Retail is Growing Rapidly in Southeast Asia

Hong Kong and Singapore show relatively flat growth for Retail, still below the
global average
Emerging markets are showing signs of catching up, led by Vietnam with 69%
reach and fastest year over year growth Growth in Reach: Retail Sites
+3% 62% 64% +36% +9% 41% 44% +20% 50% 41% 69% 51% +11% 43% 48% +6% 58% 62% -1% 59% 58%
Worldwide
Malaysia
Indonesia
Vietnam
Philippines
Hong Kong
Singapore
2009 Reach
2010 Reach
22
Vietnams Top Retail Sites are Almost Exclusively Local Indonesia Also Has Local Representation Among Top Sites
Unique Visitors (000) Top 5 Retail Sites per Country
Malaysia
Amazon Sites Apple.com Worldwide Sites Alibaba.com Corporation AVG.COM Hewlett Packard 1,110 777 663 251 207
Vietnam
VATGIA.COM THEGIOIDIDONG.COM 5GIAY.VN MUACHUNG.VN DENTHAN.COM 2,743 740 682 524 469
Hong Kong
Alibaba.com Corporation Apple.com Worldwide Sites PRICE.COM.HK Amazon Sites DCFEVER.COM 997 788 446 445 315
Indonesia
Amazon Sites INDONETWORK.CO.ID Apple.com Worldwide Sites BHINNEKA.COM SMADAV.NET 761 659 474 322 320
Philippines
Amazon Sites Apple.com Worldwide Sites Alibaba.com Corporation Yahoo! Shopping AVG.COM 991 571 173 146 127
Singapore
Apple.com Worldwide Sites Amazon Sites Alibaba.com Corporation GMARKET.COM.SG SINGTELSHOP.COM 575 423 227 150 89
23
Online Banking on the Rise in Southeast Asia

Visitation to Online Banking sites grew by
double digits in all six countries
Malaysia is the largest online banking

market, with 2.7 million users in January
Indonesia nearly doubled its online banking

audience over the past year
+16% 2,746 2,360 +72% 435 Malaysia 749 +35% 949 701 +39% 377 525 +18% 1,304 1,543 +14% 779 889
Growth in Unique Visitors (000): Online Banking
Indonesia
Vietnam Jan-10
Philippines Jan-11
Hong Kong
Singapore
24
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2010 vs January 2011
Local Banks Secure Top Ranking in Most Markets

Besides Hong Kong, where HSBC led as the most-visited online bank, all other
markets saw local brands secure the top spot
Global banking brand Citigroup also secured positions within the top rankings of
several countries
#1 Online Banking Destination Maybank Group Bankmandiri.co.id Vietcombank.com.vn Bpiexpressonline.com HSBC Dbs.com.sg #2 Online Banking Destination Cimbclicks.com.my BNI.CO.ID Acb.com.vn Citigroup Bochk.com United Overseas Bank Group #3 Online Banking Destination Pbebank.com Citigroup Dongabank.com.vn HSBC Standard Chartered PLC Citigroup
Country Malaysia Indonesia Vietnam Philippines Hong Kong Singapore
25
A Clear Appetite for Multimedia in Southeast Asia

With the exception of Indonesia, visiting to Multimedia sites from these countries
outpace the global average
Even in countries where high-bandwidth connections are less common, e.g. the
Philippines and Vietnam, there is clearly high demand for multimedia content Growth in Reach: Multimedia Sites
+6% 63% 67% +11% 65% 72% -1% 56% 55% 49% +36% 67% +11% 66% 73% 61% +17% 72% 7% 72% 77%
Worldwide
Malaysia
Indonesia
Vietnam
Philippines
Hong Kong
Singapore
2009 Reach
2010 Reach
26
Average Video Viewer in High-Bandwidth Hong Kong and Singapore Watched Twice as Much Video as Viewers in Malaysia
Among the three markets in Southeast Asia where comScore measures actual
video consumption, Malaysia has the largest number of online video viewers but the lightest average usage
The average Hong Kong web user who watched online video in January viewed
almost 12 hours of video content over the course of the month
Total Unique Video Viewers (000)
Malaysia
Videos per Viewer

Malaysia 62
Hours per Viewer

Malaysia 5.0
8,188.6
Hong Kong
3,748.6
Hong Kong
127 Hong Kong
11.9
Singapore
2,343.6
Singapore
114
Singapore
10.7
27
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
Large Nonresident Population Drives Visiting to Philippine News

Filipino News sites source the majority of their traffic from outside the country In Vietnam, local sites are preferred, but traffic from outside the country is minimal
Visitation to Local News/Info Sites In-country vs Out-of-country Traffic Vietnam
VnExpress 24H.COM.VN Dan Tri VietNamNet Bridge VIETBAO.VN Within Vietnam 78% 86% 76% 85% 83%
Global UV (000)
Philippines
INQUIRER.NET GMANEWS.TV PHILSTAR.COM ABSCBNNEWS.COM MB.COM.PH 37% 41% 46% 33% 36%
Global UV (000)
5,254 3,722 3,721 2,903 2,615
765 574 468 650 412
Outside Vietnam
comScore, Inc. Proprietary and Confidential. 28
Within Philippines
Outside Philippines
Blog Use is Also Robust in this Region

All six countries outpaced the global reach of Blogs The growth of the category, however, is flat in Hong Kong and Singapore Blogs are a key political channel in some countries; higher growth in the
Philippines may be a result of increased political activity in a presidential election year Growth in Reach: Blog Sites
+8% 54% 58% +8% 68% 63% +1% 56% 57% 43% -2% 56% 55% -9% 60% 55%
--
+18% 51%
50% 50%
Worldwide
Malaysia
Indonesia
Vietnam
Philippines
Hong Kong
Singapore
2009 Reach
2010 Reach
29
Search Snapshot for Southeast Asia

Searchers in the Philippines had the highest average number of searches per
searcher; Users in Hong Kong and Singapore were also heavy searchers
Google accounts for 67% of all searches globally; in this region, with the clear
exception of Hong Kong, users were more likely to use Google for their searches
Total Searches (MM)
Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 501 304 960 746 563 788
Avg Searches per Searcher

Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 98.7 91.4 86.4 150.4 125.1 115.4
Google Share of Searches

Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 76% 85% 93% 69% 37% 77%
30
Internet Audience 15+ accessing Internet from Home or Work Source: comScore qSearch, January 2011
Country Overviews
31
Social Networking, Photos, Blogs Index High in Malaysia

Key Categories Reach in Malaysia vs WW Average
Social Networking Search/Navigation Photos Multimedia Blogs Directories/Resources e-mail Downloads Community Games
Index: 129 103 154 108 117 85 91 93 91 102

53%
91% 70% 88% 85% 81% 72% 67% 58% 50% 58% 68% 57% 63% 53% 57% 53% 58% 52% 51%
Technology News/Information Retail Business/Finance Instant Messengers Travel Sports TV Education Auctions
93 79 70 86 104 95 63 59 54 44
20% 32% 19% 33% 15% 29% 14% 31%
50% 53% 48% 60% 44% 64% 39% 46% 36% 35% 28% 30%
Malaysia Worldwide
32
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
Central Malaysia Accounts for Half of the Countrys Web Activity

Web users in Negeri Sembilan, Selangor
and Kuala Lumpur make up 54% of the countrys Internet population
Reach of Key Categories
Banking Instant Messengers e-mail Social Networking Travel News/Information Retail Online Gaming Central Region
27% 27% 49% 50% 43% 45% 33% 39% 27% 25% 36% 34% 59% 57% 90% 91%
Web users in the Central region

are more likely to visit Banking sites and to use IM and webmail
Online Gaming sites are more

likely to be visited by users outside Central Malaysia
Highest-indexing categories are

in fact location-specific categories such as Job Search, Maps, and Real Estate
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), January 2011
Rest of Malaysia
Online Video in Malaysia
8.2 78 45 505 41 62 5.0
MM Unique %
Viewers
Percent of 15+ Internet Audience Percent of Total Population Total Videos Total Hours of Video Videos per Viewer Hours per Viewer
MM
MM
Malaysian Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
SNs, Photos, Blogs, News Most Popular in Indonesia

Key Categories Reach in Indonesia vs WW Average
Social Networking Search/Navigation Photos Blogs News/Information e-mail Multimedia
Index: 128 100 129 Index: 143 103 136 154 109 108 89 117 83 85 81 91 91 93 88 91 102
53%
90% 70% 85% 85% 76% 68% 50% 66% 60% 56% 63% 55% 67% 55% 68% 53% 58% 50% 57%
Retail Technology Games Instant Messengers Business/Finance Education Sports Travel Health TV
78 91 84 78 56 85 73 73 83 49
27% 35% 25%
50% 64% 48% 53% 43% 51%
46% 24% 29% 23% 32% 22% 30% 18% 21% 16% 33% Indonesia Worldwide
Directories/Resources Community Downloads
35
Instant Messengers, News are Key Categories in Vietnam

Key Categories Reach in Vietnam vs WW Average
Search/Navigation News/Information Community Instant Messengers Retail
Index: Index: 107 128 149 100 129 Index: 124 143 103 206 136 154 108 109 108 97 89 117 100 83 85 105 81 91 94 91 93 112 88 91 102
35% 69% 64% 67% 68% 67% 67% 66% 63% 66% 70% 60% 53% 60% 72% 58% 72%
91% 85% 90%
Downloads Blogs Games Photos Business/Finance Education Sports Auctions Automotive TV
100 113 109 86 82 128 112 113 119 70

37% 46% 37% 29% 35% 32% 35% 31% 28% 24% 23% 33% 50%
57% 57% 57% 56% 51% 45% 53%
Directories/Resources Multimedia e-mail Social Networking Technology
Vietnam Worldwide
36
Photos, Social Networking and IM Index High in the Philippines

Key Categories Reach in the Philippines vs WW Average
Social Networking Photos Search/Navigation Multimedia e-mail Directories/Resources Games Downloads Community Blogs
Index: 135 128 Index: 100 129 Index: 167 143 103 102 136 154 109 109 108 100 89 117 90 83 85 118 81 91 105 91 93 89 88 91 102
95% 70% 88% 53% 87% 85% 73% 67% 63% 63% 61% 68% 60% 51% 60% 57% 52% 58% 51% 50%
Technology Retail News/Information Instant Messengers Travel Business/Finance Sports Education TV Health
95 75 79 123 92 53 74 76 58 72
35% 27% 30% 24%
51% 53% 48% 64% 47% 60% 43%
46% 23% 32% 22% 29% 19% 33% 15% 21% Philippines Worldwide
37
Business/Finance and News are Key in Hong Kong

Key Categories Reach in Hong Kong vs WW Average
Search/Navigation Social Networking Multimedia News/Information e-mail Photos Retail Directories/Resources Business/Finance Community
Index: 100 107 107 119 106 125 97 90 122 95

46% 55% 58% 53% 62% 64% 61% 68% 56% 76% 70% 72% 67% 71% 60% 67% 63% 66%
85% 85%
Blogs Technology Games Downloads Instant Messengers Auctions TV Travel Education Sports
109 100 99 84 130 129 115 107 83 60
55% 50% 53% 53% 51% 51% 48% 57% 45% 35% 40% 31% 38% 33% 32% 30% 24% 29% 19% 32% Hong Kong Worldwide
38
Online Video in Hong Kong
3.7 86 60 476 45 127 11.9
MM Unique %
Viewers
MM
MM
Hong Kong Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
Travel, IMs, Photos are Highest Indexing in Singapore

Key Categories Reach in Singapore vs WW Average
Search/Navigation Social Networking Multimedia Photos e-mail Community Directories/Resources Retail News/Information Blogs
Index: 102 116 116 128 103 112 87 91 96 110

70%
87% 85% 82% 77% 67% 68% 53% 65% 63% 65% 58% 59% 68% 58% 64% 58% 60% 55% 50%
Technology Games Downloads Instant Messengers Travel Business/Finance TV Sports Education Auctions
102 102 88 137 157 96 84 85 83 60

27% 33% 27% 32% 24% 29% 19% 31% 35% 47% 30% 44% 46%
54% 53% 52% 51% 50% 57% 48%
Singapore Worldwide
40
Online Video in Singapore
2.3 78 58 266 25 114 10.7
MM Unique %
Viewers
MM
MM
Singaporean Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
Thank You!
42
State of the Internet with a Focus on Southeast Asia

9 March 2011
Joe Nguyen
Vice President, Southeast Asia | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com

ComScore State of The Internet Southeast Asia March 2011

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State of the Internet with a Focus on Southeast Asia

comScore is a Global Leader in Measuring the Digital World

comScore, Inc. Proprietary and Confidential.

Global Coverage, Local Presence

comScore, Inc. Proprietary and Confidential.

170+ Countries Under Measurement 43 Markets Reported

comScore, Inc. Proprietary and Confidential.

The Global Internet Audience

comScore, Inc. Proprietary and Confidential.

Asia Continues Audience Growth

30 million new Internet users were added

High percentage growth continues in

Dec 2009 Dec 2010

Middle East Africa

comScore, Inc. Proprietary and Confidential.

Online Audience Sizes in Southeast Asia, 15+ Home & Work

Mature Internet markets posted significantly lower growth rates

+16% 5.8 6.8

+16% 4.8 5.5 +8% 4.0 4.3 +3% 2.8 2.9

comScore, Inc. Proprietary and Confidential.

In Terms of Reach Worldwide, the Photos Category is Growing Fastest

+24% +3% --+1% -15% +2% -4% -7% +4% -5%

comScore, Inc. Proprietary and Confidential.

Directories/Resources Multimedia Retail e-mail News/Information Community Downloads Technology

comScore, Inc. Proprietary and Confidential.

Southeast Asia Demographics & Internet Usage

comScore, Inc. Proprietary and Confidential.

Emerging Internet Markets in Southeast Asia Skew Very Young

26% 26% 32% 33% 30% 25%

17% 15% 20% 23% 19% 55+

comScore, Inc. Proprietary and Confidential.

Average Usage Highest in Mature Markets

Malaysia Indonesia Vietnam Philippines Hong Kong Singapore

10.4 8.6 6.8 5.5 4.3 2.9

Malaysia Indonesia Vietnam Philippines Hong Kong Singapore

16.1 14.8 23.2 16.7 25.9 22.3

comScore, Inc. Proprietary and Confidential.

comScore, Inc. Proprietary and Confidential.

Composition and Usage by Gender is Even, with some Exceptions

Female Share of Internet Population

comScore, Inc. Proprietary and Confidential.

comScore, Inc. Proprietary and Confidential.

Strong Social Network Penetration in the Region

Philippines, Malaysia, and Indonesia have highest reach, driven almost

comScore, Inc. Proprietary and Confidential.

Philippines is the Top Facebook Market In the World

The Philippines, Malaysia

Though Photo and IM usage

comScore, Inc. Proprietary and Confidential.

Indonesia and Singapore are Among Top Twitter Markets

comScore, Inc. Proprietary and Confidential.

Social Networking spurs Photos Category Growth in Vietnam, Malaysia, Philippines

comScore, Inc. Proprietary and Confidential.

Large Increases in Visiting to Travel Sites in Southeast Asia

+42% 22% 15%

comScore, Inc. Proprietary and Confidential.

comScore, Inc. Proprietary and Confidential.

Online Retail is Growing Rapidly in Southeast Asia

comScore, Inc. Proprietary and Confidential.

comScore, Inc. Proprietary and Confidential.

Online Banking on the Rise in Southeast Asia

Malaysia is the largest online banking

Indonesia nearly doubled its online banking