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AshutoshDwivedi(1012370011)
PREFACE
The MBA programe is well structured and integrated course of business studies. The main objective of practical training at this level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. This programme provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management.
In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field.
Training is an integral part that each and every student has to undergo the training for 6 week in a company and then prepare a project report on the same after the completion of training.
During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life. 1. In todays globalized world, where cut-throat competition is prevailing in the market, theoretical knowledge is not sufficient. Besides, this one needs to have practical knowledge, which would help an individual in his/her carrier activities and it is true that Experience is the best teacher.
ACKNOWLEDGEMENT
It is a great pleasure to have this opportunity for the preparation of this project. I have highly obliged by management department of saroj institute of technology & management for giving the opportunity of this dissertation.
I am heartly grateful Mr. D.vashnaya (center head).. He has always been an invaluable source of inspiration, hard work, sincerity and dedication
I wish to acknowledge my thanks to Mr. Piyush Agarwal (C.O.O), Mr. Y.N Shukla (G.M.), & thanks to our guide Mr. Shaseem sharma (team leader) for Co-operation and efforts in the preparation of this project.
Last but not least, I am also very much thankful to my parents for their continuous encouragement and moral support during this project and other people who helped in preparing this project knowingly and unknowingly.
Date: Place: - SRM Motors Pvt Ltd. [Lucknow]
Khalid mahmood ansari MBA 3rd Sem.
1112370009
DECLARATION
The summer project on TATA NANO Khushiyon Ki Chaabi is the original work done by me.
This is the property of the institute & the use of this report without prior permission of the institute will be considered illegal and actionable.
Date: -
(Signature of student) Ashutosh Dwivedi M.B.A 3rd SEM
Chairman Ratan Tata (C) speaks as Ravi Kant (L), company's Managing Director and P.M. Telang, Executive Director of commercial vehicles, Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs.70, 938.85 crores (US $ 14 billion) in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. The company's 23,000 employees are guided by the vision to be " best in the manner in which we operate best in the products we deliver and best in our value system and ethics." Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat power trains. The company is establishing a new plant at AshutoshDwivedi(1012370011) 7
Sanand (Gujarat). The companys dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India.
Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, with an option to acquire the remaining stake as well. Hispano's presence is being expanded in other markets. In 2006, it formed a joint venture with the Brazil-based Marco polo, a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in Thailand. The new plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck, with the Xenon having been launched in Thailand in 2008.
Tata Motors is also expanding its international footprint, established through exports since 1961. The company's commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia and South America. It has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal. The foundation of the company's growth over the last 50 years is a deep understanding
of economic stimuli and customer needs, and the ability to translate them into customerdesired offerings through leading edge R&D. With over 2,000 engineers and scientists, the company's Engineering Research Centre, established in 1966, has enabled pioneering technologies and products. The company today has R&D centers in Pune, Jamshedpur, Lucknow, in India, and in South Korea, Spain, and the UK. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, Indias first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch, Tata Indica became Indias largest selling car in its segment. In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first indigenously developed mini-truck.
In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the world have been looking forward to. The Tata Nano has been subsequently launched, as planned, in India in March 2009. A development, which signifies a first for the global automobile industry, the Nano brings the comfort and safety of a car within the reach of thousands of families. The standard version has been priced at Rs.100,000 (excluding VAT and transportation cost). Designed with a family in mind, it has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Its mono-volume design will set a new benchmark among small cars. Its safety performance exceeds regulatory requirements in India. Its tailpipe emission performance too exceeds regulatory requirements. In terms of overall pollutants, it has a lower pollution level than twowheelers being manufactured in India today. The lean design strategy has helped minimize weight, which helps maximize performance per unit of energy consumed and delivers high fuel efficiency. The high fuel efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the twin benefits of an affordable transportation solution with a low carbon footprint.
In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile industry, in keeping with its pioneering tradition, by unveiling its new range of world
standard trucks. In their power, speed, carrying capacity, operating economy and trims, they will introduce new benchmarks in India and match the best in the world in performance at a lower life-cycle cost. In June 2009, the exciting new range of premium luxury vehicles from Jaguar and Land Rover were introduced for the Indian market. These include the Jaguar XF, XFR and XKR and Land Rover Discovery 3, Range Rover Sport and Range Rover. The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs. Besides product development, R&D is also focusing on environment-friendly technologies in emissions and alternative fuels. Through its subsidiaries, the company is engaged in engineering and automotive solutions, construction equipment manufacturing, automotive vehicle components manufacturing and supply chain activities, machine tools and factory automation solutions, high-precision tooling and plastic and electronic components for automotive and computer applications, and automotive retailing and service operations. True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to Corporate Social Responsibility. It is a signatory to the United Nations Global Compact, and is engaged in community and social initiatives on labor and environment standards in compliance with the principles of the Global Compact. In accordance with this, it plays an active role in community development, serving rural communities adjacent to its manufacturing locations. With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.
Present Time In present times, Tata Motors continues to be a brand to reckon with. It's no mean task to be the largest car manufacturing company in India. In 2004, Tata Motors got itself listed on the NYSE. In 2005, the company became one of the top 10 corporations in India. In March 2008, Tata Motors acquired the British Jaguar Land Rover business from Ford Motors.
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Popular Tata Motors Brands Some of the popular Tata Motors products have been listed below. Safari 2.2 vtt Tata Indigo eCS Tata Indigo Manza Tata Indica eV2 Tata Indica Vista Tata Nano Tata Grande MK II Tata Motor's Nano Car Tata Aria Tata Venture Victa DI Turbo
Tata Motors is manufacturing a car, Nano that aims to be the world's most inexpensive production car. The Nano car is priced around Rs. 1, 00,000. That has caused other automobile companies like Bajaj Auto and Mahindra-Renault to announce plans to launch cars within the same price range.
International operations In recent years, Tata Motors has expanded globally and now has significant presence in several, major countries of the world. Tata Motors carries out production and assembly operations in the following countries. South Korea Thailand South Africa Argentina
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TATA NANO- Technical Specifications
Model Body Type Number of Doors Seating Capacity Fuel Efficiency City Mileage Highway Mileage Fuel Capacity Fuel Type Fuel Injection
Tata NANO Hatchback 4 04 (Four)
20 kmpl 25 kmpl 15 litres Petrol Multi Point Fuel Injection (MPFI)
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Specifications: Speed Length Width Height Engine Capacity Power Body Type Emission Norms Safety Norms Versions Gear box Wheelbase Ground Clearance Kerb Weight Top speed will be 105 Km/hour (limited). 3.1 meters 1.5 meters 1.6 meters All-aluminum, Rear Mounted, Rear Wheel Drive 624cc 35PS Sheet Metal Bharat Stage-IV compliant Frontal Crash Tested Standard, CX , LX 4 forward+1 reverse 2230mm 180mm 600kg (Std.) , 615 (Cx) , 635 (Lx)
Colours
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Nano Super Drive
Tata Motors right now flagged off Nano Super drive two from Concorde India Ltd., Prabhadevi and Mumbai. Tata Nano Super drive two will be fascinating 28 day voyage, wherever in twelve Tata Nanos would circumambulate India. Tata Motors India set on 26 day prolonged Nano Super-drive in June 2010 that covered 36 cities & an extraordinary distance of 15000 km. The Nano Super drive two is testament to Nano's robustness & reliability and the business will develop a new record of 18000 km with extensive drive the Nano Super drive two, which will witness twelve Tata Nano's travelling across six routes, covering sixty-two cities.
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Tata Nano, an innovation wonder, has obtained an overpowering response by clients in India. By way of Nano Super drive 2 the business plans to take the brand name nearer to consumers by visiting the interiors of state. 2 Tata Nano s would traverse on western route. Starting up from Mumbai the automobiles will touch other cities such as Nagpur, Kolhapur, Solapur, Aurangabad, Amravati, Vadodara and Surat will culminate in Rajkot. The caravan will supply consumers with possibility to engage with the Tata Nanos on choose routes, and take pleasure in the car on-road.
The Tata Nano provides an extremely spacious passenger compartment. With a duration of just 3.1 meters, width of 1.5 meters & height of 1.6 meters, Tata Nano has the little exterior footprint for vehicle in India however is 21% much spacious than smallest car accessible right now. Its little dimensions coupled with the turning radius of just 4meters, makes it extremely maneuverable in smallest of parking slots. A substantial seating placement makes ingress and egress effortless. Nano is 'BS-IV' compliant & arrives with a 2-cylinder aluminum MPFI 624cc petrol engine mated to 4speed gear box. The car is accessible in a few variants Tata Nano Standard, Tata Nano LX & Tata Nano CX
We undertook an epic journey across India 9 Tata Nano 3 different routes More than 15,000 kms of the length and breadth of India On This Epic Journey the Nano faced tough- terrain, traffic, temperatures etc. And found millions of admirers
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TATA NANO
Exterior Dimensions Compact exterior dimensions for easy manoeuvrability in city conditions yet large roomy cabin on the inside for 4 large adults more than its competition
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Wheelbase For given foot print interior space is maximised by packaging the engine at rear and pushing wheels to corners, longer wheelbase than M800
Mono Volume Design Mono volume design for fantastic headroom for front & rear passengers More interior space than M800 & Alto
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Interior Space
Externally it is approximately 8% smaller, bumper to bumper, than current entry level car in India. But internally, it is 21% larger in passenger space.
Lowest Turning Radius Nano has the best turning radius of 4.0 m for easiest manoeuvrability in city traffic and while parking Highest Ground Clearance Best in class ground clearance of 180 mm. Perfect to negotiate pot holes speed breakers & bad roads The Nanos ground clearance of almost equal to that of a Scorpio. AshutoshDwivedi(1012370011) 18
Nano is stylish
Front Prominent Tata Motors Logo Bumper integrated Fog lamps Large Headlamps with integrated turn indicators Chunky wrap around bumper Centre crease line
Side Mono Volume design Large Glasshouse Area A-Pillar Quarter glass Wheels at 4 corners adds to sporty look Style-in-steel wheels 19
Body coloured Door handles Rear
Tall vertically stacked tail lamps fog lamp Centrally mounted exhaust Rear High Mounted Stop Lamp
Interiors Centrally mounted instrument panel- for easier visibility and added safety Fully closing AC vents Rotary AC controls 3-spoke steering wheel
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Nano Performance
35 PS is more than adequate. The 600cc and power of the car was something many were unsure of.
Engine Engine Specs Rear Engined 624 cc 2 cylinder (petrol) 35 ps power@ 5250 rpm 48 Nm torque @ 3000 rpm
We used an all aluminium engine to reduce weight for better PWR & more mileage. Aluminium also helps in better heat dissipation Contemporary Multi-point fuel technology is used for precise injection for fuel into engine. This helps increase power, efficiency and reduces emissions
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Power to Weight Ratio The lightweight design and engine help achieve a power to weight ratio of 58 Ps per tonne which is greater than Maruti 800 that is of 56 Ps per tonne.
Nano has been taken up to the top of the world. Khardungla the worlds highest road the Nano gives A top speed of 105 kmph Grade ability of 30 % (Best in class)
32 Bit ECM The Nano comes with a 32 bit ECM that uses a total of 7 sensors throughout its engine. Manifold absolute pressure sensor Air temperature sensor Lambda (oxygen) sensor Throttle position sensor Engine rpm sensor Vehicle speed sensor Coolant temp. sensor
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Highest Fuel Efficiency The low weight design and efficient engine technologies help make the Nano Indias most fuel efficient car at 23.6 kmpl as per ARAI Efficient & clean technologies makes the Nano gentle on the environment too & meets BS IV emission norms The rear tyres are larger than the front tyres for added traction and better performance
Fuel level of 15 litre fuel tank can be gauged from a digital display. Each bar indicates 2 Litres of fuel. E starts blinking when 3 Litres remain in the tank.
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A heating, ventilation & air conditioning system for a comfortable interior High end gear shift console with provision for cigarette lighter and dual cup holders Dual Sun Visors for driver as well as front passenger. Added convenience
Front Seats can be adjusted for legroom + backrest angle. For added comfort & convenience Dual Sun Visors for driver as well as front passenger. Added convenience Front and rear seat belts to prevent occupants from striking hard surfaces during an impact. This reduces chances for injuries
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Awards & Accolades

Winner - Wall Street Journal Innovation Award for the Tata Nano for the Transportation Category. Global Game changer award at Innovation for India awards 2008 organized by the Marico Innovation Foundation. CNBC TV18 Overdrive 2010 Awards - Car of the Year Award and the Compact Car of the Year Award. Tata Motors, India's Most Innovative Company: Business Standard Tata Motors bags 2 Spikes Asia Awards for Tata Nano launch campaign Three Envies Awards for Tata Nano launch advertising Bronze Lion for Tata Nano at Cannes 2009 Tata Nano game campaign wins Global Brand Excellence Award Frost & Sullivan 2009 Innovation Award for the Tata Nano 2010 Indian Car of the Year (ICOTY) award BS Motoring Jury Award 2010 - Business Standard Motoring Car of the Year (COTY) Awards Car of the Year 2009 award for Tata Nano Car Maker of the Year 2009 award for Tata Motors Entry Level Mini Car of the Year Indian Automotive Design of the Year 2009 Most Value-for-Money Car of the Year 2009 Viewers Choice Car of the Year 2009 award Business Standard Brand Derby - Tata Nano rated among the best launches of 2008 in Brand Derby Tata Nano bags the Gold Prize in the 2010 Edison Awards Transportation category AshutoshDwivedi(1012370011) 25
The Tata advantage Easy maintenance Broader service center Enhanced service Smooth and comfortable operation Reliable and durable performance Powerful turbo engine
Showrooms and Workshops Showrooms and Workshops are well equipped with latest technology and skilled manpower, Customer satisfaction is the prime Moto of the Company and an efficient team of highly experienced personnel do their best to understand the needs of a customer and then suggest the models best suited to his/her requirements. Special attention is given to the models that are popular choices.
Organization has a QUALITY MANAGEMENT SYSTEM Customer satisfaction is the main Moto of the company which gives an edge in the market and makes a brand image.
Organizational structure RAPL has got an edge with other competitors is just because of strong and efficient team headed by C E O. Company has made several departments with department heads for smooth functioning of business under a certain guidelines and certain set principles for smooth flow of system .
Marketing Department: The most important department is headed by the Sales Manager and local administration is in the hand of General Manager. Whole sales team are guided and motivated by the C E O of the Company who takes in principal decision of sales and makes sales policy AshutoshDwivedi(1012370011) 26
considering market situation and other factors which helps sales manger to take decisions. Strong sales team with well coordination with the sales executives, Car sales in the market is one step ahead than other competitors and moreover customer satisfaction is also a key-note for market capture.
Delivery Department: Delivery In charge of this department takes care of the delivery of four wheelers. A Delivery Executive is also appointed to perform the delivery ceremony and make all efforts to make the delivery process quite social and memorable for the customer. Delivery department has also got key role to play.
Customer Care Department: Customer care Department is also important and sensitive department where customer satisfaction is the prime Moto of the company. Company is very much sensitive towards customer satisfaction. Customer care manager does timely PSF and keeps a track of all the customers and passes on information about new advancements from time to time. Customer care manager organizes regular customer meets and encourages more and more customers participation for sharing their car buying experience, learn more about safety tips and warranty clause etc.
Accessories Department: There is a accessories incharge in Accessories Department. Accessories incharge promote the accessories sale with special focus on MGA. Work of accessories Executive is to maintain the stock of accessories purchased and keep a record of the parts that are old he potential while/after delivery in the car. To do the fitting work, there are fitters under the Accessories Incharge.
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Insurance Department: Insurance department looks after the new insurance plans that provide benefits to the customers. Insurance manager maintains record about new insurance schemes as well as the old ones. Insurance executive, who works for the renewal of existing insurance plan, assists him. This department also, has tele-callers to inform customers about the expiry of the insurance of their four wheeler and also about the prevailing offers and schemes for insurance renewal through insurance.
Finance and Accounts Department: Accounts and finance department is the important department, headed by Accounts Managers, controls all accounting, Tax and Banking matter of the Company. In this department support staffs like Accounts assistant ,Computer operator, Cashier looks after the day to day punching , Banking transactions and other financial transaction of the Company. Accounts department is the controlling department for companys income and expenses.
Human Resource Department Human Resource Department is headed by the Human Resource Manager (H R M). H R Manager has a key role to play in the company which consists to Hire and retain competent work force to achieve the goal of the Organization in an effective and efficient manner. Human resource Managers main duty is to look after the overall satisfaction of the employees. The H R executive helps to develop the potential of employees fully and motivate them to sharpen and improve their skills for better performance.
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ORGANISATIONAL CHART
SRM MOTORS PVT LTD Vikas Nagar Ring Road, Lucknow Designation
Managing Director General Manager: Accounts Manager Sales Manager Human Resource Manager True Value Manager Insurance Manager Work Manager Accessories Manager Spare Parts Manager
Accounts Manager:
Accounts assistants Computer Operators
Sales Manager:
Team leaders: Dealer Sales Executives (DSE) Resident Dealer Sales executives (RDSE)
Human Resource Manager

H R assistant True Value Manager True Value evaluators Customer Care executive.
Insurance Manager:
Tele Callers Computer operators Insurance assistants. Works Manager :
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Supervisors:
Mechanics Electrician Asst. Mechanic
Accessories Manager:
Accessories Asst.Staff. Spares Parts Manager: Asst. in spares parts.
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KEY STAFF Company Name: SRM Motors Pvt. Ltd. Address: 11/CP-2 Ring Road, Vikas Nagar, Lucknow 226022 Email:srm@srm-motors.com Type: Private Founded : 4 july 2010Key People: Mr. Piyush Agarwal (Managing Director) COO- Mr. Y.N Shukla Managerial Hierarchy SRM Motors Pvt.Ltd Managing Director - Mr. Piyush Agarwal General Manager (COO) - Mr. Y.N Shukla Human Resource Manager - Ms. Anupam tiwari Sales Manager - Mr. Arindam Ghosh (UV) Mr. Arya Vishwash Dwivedi (Car) Dealership Sales Satisfaction Manager (D.S.S.M) - Ms. Swati Samrat Workshop Manager - Mr. Pankaj Malviya Accounts Manager - Mr. Mukesh Sinha
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Sales Hierarchy Director/C.E.O
HR Department Chief Of Operations
Accounts Department
Telecallers
DSSM
Receptionist or Showroom Hostess
Sales manager (Car)
Sales Manager (UV)
Asst. Sales Manager
UP Country
Aria CRO Delivery Officer Safari
Grande Nano Flat Indica Vista Indigo Manza
TL
Sales executive
TL
Sales executive
TL
Sales executiv e
TL
Sales executive
TL
Sales executive
TL
Sales executive
Venture
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[Type text]
Service Hierarchy
Director/C.E.O
HR Department
Chief of operations
Accounts Depart ment
G.M Service
CRM
WORKS MANAGER
Receptionist
CRO
Service Adviser
Tele Caller
Team Leader Spare parts Department Job controller Technician
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Body Shop Hierarchy
Director/C.E.O
HR Department
Chief of Operations
Account Department
G.M Service
Body Shop Manager
PDI
Technician
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WORKSHOP MANAGEMENT Mr. Pankaj Malviya Service Advisor/ Supervisor Pre-delivery Inspection Customer Mechanic Mechanic Jr.Mechanic Electrician-> denter painter Manager Care Accidental Unit Customer Manager Back Office
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Duties and Responsibilities of the Staff To sale maximum vehicles. To maintain all the a/c with honesty. To create healthy environment in the organization. To co-operate with each other in the organization. To maintain good relation with the customers. To be in the office at right time. To provide all the facilities and services to the customers which are given by Company to their customer? To complete the target of selling vehicles of dealers.
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MARKETING RESEARCH Marketing research plays an important role in the process of marketing starting with market component of the total marketing talks. It helps the firm to acquire a better understanding of the consumers, the competition and the marketing environment.
Definition Marketing research is a systematic gathering, recording and analysis marketing problem to facilitate decision making. - Coundiff & Still. Marketing research is a systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services. -Phillip Kotler.
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Marketing research is "the function that links the consumer, customer, and public to the market through information information used to identify and define marketing
opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications." Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes. Marketing research is often partitioned into two sets of categorical pairs, either by target market:

Consumer marketing research, and Business-to-business (B2B) marketing research Or, alternatively, by methodological approach:
Qualitative marketing research, and Quantitative marketing research Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a marketbased economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.
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Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.
Contents

1 Role of marketing research (MR) 2 Marketing research characteristics 3 Comparison with other forms of business research 4 Classification of marketing research 5 Types of marketing research 6 Marketing research methods 7 Business to business market research 8 Marketing research in small businesses and nonprofit organizations 9 International Marketing Research plan 10 Commonly used marketing research terms 11 Selecting a research supplier 12 Careers in marketing research 13 See also 14 Notes 15 References 16 External links
Role of marketing research (MR) The task of marketing research(MR) is to provide management with relevant, accurate, reliable, valid, and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide sound information. Sound decisions are not based on gut feeling, intuition, or even pure judgment. Marketing managers make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and
implementing marketing programs, marketing performance, and control. These decisions are complicated by interactions between the controllable marketing variables AshutoshDwivedi(1012370011) 41
of product, pricing, promotion, and distribution. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies and laws, political environment, competition, and social and cultural changes. Another factor in this mix is the complexity of consumers. Marketing research helps the marketing manager link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. Ongoing marketing research programs provide information on controllable and non-controllable factors and consumers; this information enhances the effectiveness of decisions made by marketing managers. Traditionally, marketing researchers were responsible for providing the relevant information and marketing decisions were made by the managers. However, the roles are changing and marketing researchers are becoming more involved in decision making, whereas marketing managers are becoming more involved with research. The role of marketing research in managerial decision making is explained further using the framework of the "DECIDE" model: The DECIDE model conceptualizes managerial decision making as a series of six steps. The decision process begins by precisely defining the problem or opportunity, along with the objectives and constraints. Next, the possible decision factors that make up the alternative courses of action (controllable factors) and uncertainties (uncontrollable factors) are enumerated. Then, relevant information on the alternatives and possible outcomes is collected. The next step is to identify and select the best alternative based on chosen criteria or measures of success. Then a detailed plan to develop and implement the alternative selected is developed and put into effect. Last, the outcome of the decision and the decision process itself are evaluated.
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Marketing research characteristics First, marketing research is systematic. Thus systematic planning is required at all the stages of the marketing research process. The procedures followed at each stage are methodologically sound, well documented, and, as much as possible, planned in advance. Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses. Marketing research is objective. It attempts to provide accurate information that reflects a true state of affairs. It should be conducted impartially. While research is always influenced by the researcher's research philosophy, it should be free from the personal or political biases of the researcher or the management. Research which is motivated by personal or political gain involves a breach of professional standards. Such research is deliberately biased so as to result in predetermined findings. The motto of every researcher should be, "Find it and tell it like it is." The objective nature of marketing research underscores the importance of ethical considerations. Comparison with other forms of business research Other forms of business research include:
Market research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment (see environmental scanning). Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors. Product research - This looks at what products can be produced with available technology, and what new product innovations near-future technology can develop (see new product development). Advertising research - is a specialized form of marketing research conducted to improve the efficacy of advertising. Copy testing, also known as "pre-testing," is a form of customized research that predicts in-market performance of an ad before it airs, by analyzing audience levels of attention, brand linkage, motivation, entertainment, and 43
communication, as well as breaking down the ads flow of attention and flow of emotion. Pre-testing is also used on ads still in rough (ripomatic or animatic) form. Classification of marketing research Organizations engage in marketing research for two reasons: (1) to identify and (2) solve marketing problems. This distinction serves as a basis for classifying marketing research into problem identification research and problem solving research. Problem identification research is undertaken to help identify problems which are, perhaps, not apparent on the surface and yet exist or are likely to company image, market characteristics, sales analysis, short-range forecasting, long range forecasting, and business trends research. Research of this type provides information about the marketing environment and helps diagnose a problem. For example, The findings of problem solving research are used in making decisions which will solve specific marketing problems. The Stanford Research Institute, on the other hand, conducts an annual survey of consumers that is used to classify persons into homogeneous groups for segmentation purposes. The National Purchase Diary panel (NPD) maintains the largest diary panel in the United States. Standardized services are research studies conducted for different client firms but in a standard way. For example, procedures for measuring advertising effectiveness have been standardized so that the results can be compared across studies and evaluative norms can be established. The Starch Readership Survey is the most widely used service for evaluating print advertisements; another well-known service is the Gallup and Robinson Magazine Impact Studies. These services are also sold on a syndicated basis.

Customized services offer a wide variety of marketing research services customized to suit a client's specific needs. Each marketing research project is treated uniquely. Limited-service suppliers specialize in one or a few phases of the marketing research project. Services offered by such suppliers are classified as field services, coding and data entry, data analysis, analytical services, and branded products. Field services 44
collect data through mail, personal, or telephone interviewing, and firms that specialize in interviewing are called field service organizations. These organizations may range from small proprietary organizations which operate locally to large multinational organizations with WATS line interviewing facilities. Some organizations maintain extensive interviewing facilities across the country for interviewing shoppers in malls. Coding and data entry services include editing completed questionnaires, developing a coding scheme, and transcribing the data on to diskettes or magnetic tapes for input into the computer. NRC Data Systems provides such services. Analytical services include designing and pretesting questionnaires, determining the best means of collecting data, designing sampling plans, and other aspects of the research design. Some complex marketing research projects require knowledge of sophisticated procedures, including specialized experimental designs, and analytical techniques such as conjoint analysis and multidimensional scaling. This kind of expertise can be obtained from firms and consultants specializing in analytical services. Data analysis services are offered by firms, also known as tab houses, that specialize in computer analysis of quantitative data such as those obtained in large surveys. Initially most data analysis firms supplied only tabulations (frequency counts) and cross tabulations (frequency counts that describe two or more variables simultaneously). With the proliferation of software, many firms now have the capability to analyze their own data, but, data analysis firms are still in demand. Branded marketing research products and services are specialized data collection and analysis procedures developed to address specific types of marketing research problems. These procedures are patented, given brand names, and marketed like any other branded product.
Types of marketing research Marketing research techniques come in many forms, including:
Ad Tracking periodic or continuous in-market research to monitor a brands performance using measures such as brand awareness, brand preference, and product usage. (Young, 2005) Advertising Research used to predict copy testing or track the efficacy of advertisements for any medium, measured by the ads ability to get attention (measured with AttentionTracking), communicate the message, build the brands image, and motivate the consumer to purchase the product or service. (Young, 2005) Brand equity research - how favorably do consumers view the brand? Brand association research - what do consumers associate with the brand? Brand attribute research - what are the key traits that describe the brand promise? Brand name testing - what do consumers feel about the names of the products? Commercial eye tracking research - examine advertisements, package designs, websites, etc. by analyzing visual behavior of the consumer Concept testing - to test the acceptance of a concept by target consumers 45
Coolhunting - to make observations and predictions in changes of new or existing cultural trends in areas such as fashion, music, films, television, youth culture and lifestyle Buyer decision processes research - to determine what motivates people to buy and what decision-making process they use Copy testing predicts in-market performance of an ad before it airs by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ads flow of attention and flow of emotion. Customer satisfaction research - quantitative or qualitative studies that yields an understanding of a customer's of satisfaction with a transaction Demand estimation - to determine the approximate level of demand for the product Distribution channel audits - to assess distributors and retailers attitudes toward a product, brand, or company Internet strategic intelligence - searching for customer opinions in the Internet: chats, forums, web pages, blogs... where people express freely about their experiences with products, becoming strong opinion formers. Marketing effectiveness and analytics - Building models and measuring results to determine the effectiveness of individual marketing activities. Mystery consumer or mystery shopping - An employee or representative of the market research firm anonymously contacts a salesperson and indicates he or she is shopping for a product. The shopper then records the entire experience. This method is often used for quality control or for researching competitors' products. Positioning research - how does the target market see the brand relative to competitors? - what does the brand stand for? Price elasticity testing - to determine how sensitive customers are to price changes Sales forecasting - to determine the expected level of sales given the level of demand. With respect to other factors like Advertising expenditure, sales promotion etc. Segmentation research - to determine the demographic, psychographic, and behavioural characteristics of potential buyers Online panel - a group of individual who accepted to respond to marketing research online Store audit - to measure the sales of a product or product line at a statistically selected store sample in order to determine market share, or to determine whether a retail store provides adequate service Test marketing - a small-scale product launch used to determine the likely acceptance of the product when it is introduced into a wider market Viral Marketing Research - refers to marketing research designed to estimate the probability that specific communications will be transmitted throughout an individual's Social Network. Estimates of Social Networking Potential (SNP) are combined with estimates of selling effectiveness to estimate ROI on specific combinations of messages and media. All of these forms of marketing research can be classified as either problemidentification research or as problem-solving research.
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There are two main sources of data - primary and secondary. Primary research is conducted from scratch. It is original and collected to solve the problem in hand. Secondary research already exists since it has been collected for other purposes. It is conducted on data published previously and usually by someone else. Secondary research costs far less than primary research, but seldom comes in a form that exactly meets the needs of the researcher. A similar distinction exists between exploratory research and conclusive research. Exploratory research provides insights into and comprehension of an issue or situation. It should draw definitive conclusions only with extreme caution. Conclusive research draws conclusions: the results of the study can be generalized to the whole population. Exploratory research is conducted to explore a problem to get some basic idea about the solution at the preliminary stages of research. It may serve as the input to conclusive research. Exploratory research information is collected by focus group interviews, reviewing literature or books, discussing with experts, etc. This is unstructured and qualitative in nature. If a secondary source of data is unable to serve the purpose, a convenience sample of small size can be collected. Conclusive research is conducted to draw some conclusion about the problem. It is essentially, structured and quantitative research, and the output of this research is the input to management information systems (MIS). Exploratory research is also conducted to simplify the findings of the conclusive or descriptive research, if the findings are very hard to interpret for the marketing managers. Marketing research methods Methodologically, marketing research uses the following types of research designs: [6] Based on questioning
Qualitative marketing research - generally used for exploratory purposes - small number of respondents - not generalizable to the whole population - statistical 47
significance and confidence not calculated - examples include focus groups, indepth interviews, and projective techniques Quantitative marketing research - generally used to draw conclusions - tests a specific hypothesis - uses random sampling techniques so as to infer from the sample to the population - involves a large number of respondents - examples include surveys and questionnaires. Techniques include choice modelling, maximum difference preference scaling, and covariance analysis.
Based on observations
Ethnographic studies - by nature qualitative, the researcher observes social phenomena in their natural setting - observations can occur cross-sectionally (observations made at one time) or longitudinadddlly (observations occur over several time-periods) - examples include product-use analysis and computer cookie traces. See also Ethnography and Observational techniques.
Experimental techniques - by nature quantitative, the researcher creates a quasi-artificial environment to try to control spurious factors, then manipulates least one of the variables - examples include purchase laboratories and test markets
Researchers often use more than one research design. They may start with secondary research to get background information, then conduct a focus group (qualitative research design) to explore the issues. Finally they might do a full nation-wide survey (quantitative research design) in order to devise specific recommendations for the client. Business to business market research Business to business (B2B) research is inevitably more complicated than consumer research. The researchers need to know what type of multi-faceted approach will answer the objectives, since seldom is it possible to find the answers using just one method. Finding the right respondents is crucial in B2B research since they are often busy, and may not want to participate. Encouraging them to open up is yet another skill required of the B2B researcher. Last, but not least, most business research leads to strategic decisions and this means that the business researcher must have expertise
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in developing strategies that are strongly rooted in the research findings and acceptable to the client. There are four key factors that make B2B market research special and different to consumer markets:

The decision making unit is far more complex in B2B markets than in consumer markets B2B products and their applications are more complex than consumer products B2B marketers address a much smaller number of customers who are very much larger in their consumption of products than is the case in consumer markets Personal relationships are of critical importance in B2B markets. Main Steps Involved In Marketing Research Defining the Marketing Problem to be tackled and identifying the market research problem involved in the task. Define the problem and its objectives: - This includes an effective job in planning and designing a research project that will provide the needed information. It also
Define the problem and its objectives. Identify the problem Determine the information needed. Determine the sources of information. Decide research methods. Tabulate, Analyze and interpret the data. Prepare research report. Follow-up the study.
includes the establishment of a general framework of major marketing elements such as the industry elements, competitive elements, marketing elements and company elements.
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Identify the problem: - Identifying the problem involves getting acquainted with the company, its business, its products and market environment, advertising by means of library consultation and extensive interviewing of companys officials.
Determining the specific Information needed :- In general the producer, the manufacturer, the wholesaler and the retailer try to find out four things namely :What to sell When to sell Where to sell How to sell
Determine the sources of information:(a) Primary Data: - Primary datas are those which are gathered specially for the project at hand, directly e.g. through questionnaires & interviews. Primary data sources include company salesman, middleman, consumers, buyers, trade associations executives & other businessman & even competitors.
(b)Secondary Data:- These are generally published sources, which have been collected originally for some other purpose. Source are internal company records, government publication, reports & publication, reports & journals, trade, professional and business associations publications & reports.
Decide Research methods for collecting data :- If it is found that the secondary data cannot be of much use, collection of primary data become necessary. Three widely used methods of gathering primary data are A) Survey B) Observation C) Experimentation
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A) Survey Method: - In this method, information gathered directly from individual respondents, either through personal interviews or through mail questionnaires or telephone interviews.
B) Observation Method: - The research data are gathered through observing and recording their actions in a marketing situation. This technique is highly accurate. It is rather an expensive technique.
C) Experimental Method: - This method involves carrying out a small scale trial solution to a problem, while at the same time, attempting to control all factors relevant to the problem. The main assumption here is that the test conditions are essentially the same as those that will be encountered later when conclusions derived from the experiment are applied to a broader marketing area.
D) The Panel Research:- In this technique the same group of respondents is contacted for more than one occasion, and the information obtained to find out if there has been any in their taste demand or they want any special quality, color, size, packing in the product. a) Preparation of questionnaire b) Presetting of questionnaire c) Planning of the sample
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Tabulate, Analysis and Interpret the Data:The report must give/contain the following information:a) The title of research b) The name of the organization for which it has been conducted The objectives of research The methodology used Organization and the planning of the report A table of contents along The main report containing the findings Conclusion arrived at end recommendations suggested Appendices (containing questionnaire / forms used, sample design, instructions)
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RESEARCH DESIGN Advertising is a paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.
Research designs are concerned with turning the research question into a testing project. The best design depends on your research questions. Every design has its positive and negative sides. The research design has been considered as a "blueprint" for research, dealing with at least four problems: what questions to study, what data are relevant, what data to collect, and how to analyze the results. Research design can be divided into fixed and flexible research designs (Robson, 1993). Others have referred to this distinction with quantitative research designs and qualitative research designs. However, fixed designs need not be quantitative, and flexible design need not be qualitative. In fixed designs the design of the study is fixed before the main stage of data collection takes place. Fixed designs are normally theory-driven; otherwise its impossible to know in advance which variables need to be controlled and measured. Often these variables are quantitative. Flexible designs allow for more freedom during the data collection. One reason for using a flexible research design can be that the variable of interest is not quantitatively measurable, such as culture. In other cases, theory might not be available before one starts the research. Experimental design In an experimental design, the researcher actively tries to change the situation, circumstances or experience of participants (manipulation), which leads to a change in behaviour of the participants of the study. The participants are assigned to different conditions, and variables of interest are measured. All other variables are controlled Experiments are normally highly fixed before the data collection starts. Read more about experiental research designs here Experiment.
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Non-experimental research designs Non-experimental research is almost the same as experimental research, the only difference is that non-experimental research does not involve a manipulation of the situation, circumstances or experience of the participants. Non-experimental research designs can be split up in three designs. First, relational designs, in which a range of variables is measured. These designs are also called correlational studies, since the correlation is most often used analysis. The second type is comparative designs. These designs compare two natural groups. The third type of non-experimental research is a longitudinal design. See Longitudinal study. Quasi experiment Quasi research designs are research design that follow the experimental procedure, but do not randomly assign people to (treatment and comparison) groups. See Quasiexperiment and natural experiment for more details. RESEARCH PROBLEM Seek the general perception of consumer towards commercial vehicles. To find the performance of vehicles vis--vis other Brands. To know the consumer psyche and their behavior towards the car.
RESEARCH OBJECTIVES & related sub objectives To know the earning (liability) of Tata Nano To know awareness of people towards passenger vehicles. To know which passenger vehicle is most liked by the consumer To know which advertisement tool is mostly preferred by people. To know the preference of TATA Nano with comparison to other competitive brands. To know the market share of Tata Nano
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Choice of research design alternatives & choice The two general types of research are: Despite the difficulty of establishing an entirely satisfactory classification system, it is helpful to classify marketing research on the basis of the fundamental objectives of the research. Consideration of the different types, their applicability, their strengths, and their weakness will help the student to select the type best suited to a specific problem.
Exploratory research Exploratory research seeks to discover new relationship, emphasis on discovery of ideas. Marketing researches devote a significant portion of their work on exploratory studies when very little is known about the problem being examined.
Conclusive research Conclusive studies attempts to determine the frequency with which something occurs or the relationship between two phenomenons. Usually conclusive studies assume certain under underlying characteristics of the market or have some precise statement of research questions/hypothesis.
Research instrument used - details & why? If one wants to know what type of dentifrice people use, what they think of, television commercials, or why they buy particular brands of cars, the natural procedure is to ask them. Thus, the questionnaire method has come to be the more widely used of the two data collection method. Many consumers are now familiar with the telephone caller who greets them with We are making a survey, and then proceeds to ask a series of questions. Some interviews are conducted in person, others by telephone, and others by mail. Each of these has its special advantages and disadvantages and limitations. The questionnaire method in general, however, has a number of pervasive advantages and disadvantages. Discussion of particular variations will be more meaningful if these characteristics of the general methods are brought out first.
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A questionnaire consists of list of questions to be asked from the respondents and the space provided to record the answer / responses. Questionnaire can be used for the personal interviews, focus groups, mails and telephonic interviews. The choice among these alternatives is largely determined by the type of information to be obtained and by the type of respondents from whom it is to be obtained.
The common factor in all varieties of the questionnaire method is this reliance on verbal responses to question, written or oral.
Questionnaire in the project consists of: Multiple choice questions Open end questions Dicthomus
Multiple choice questions: Questions of this type offer the respondents an alternative to choose the right answer among others. It is faster, time saving and less biased. It also simplifies the tabulating process.
Open end questions: In this type respondents are free to answer in their own words and express the ideas they think are relevant, such questions are good as first questions or opening questions. They introduce the subject and obtain general reaction.
Dicthomus: These are the questions which are Boolean in nature. These answers are straightforward and respondents have to answer them in a straight way. That means the answer can only be either Yes or No.
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Sampling Technique Used & Sample Size Sample design is a definite plan of obtaining some items from the whole population. The sample design used in this project is two state sampling i.e. Cluster and convenience. In the probability sampling methods, each items in the sample is chosen one at a time from a complete list of universe elements. In marketing research practice, it will sometimes be more expedient to select clusters or groups of universe elements, rather than to choose sample items individually. Sampling methods in which universe elements are chosen in groups ---- rather than individually -- are called cluster-sampling methods. They are widely used in the sampling of human populations. When no complete universe listing exists, a type of sampling is called area sampling may be the only practically feasible form of probability sampling.
Non-disguised, structured techniques The non structured techniques for attitude measurement are primarily of value in exploratory studies, where the researcher is looking for the salient attributes of given products and the important factors surrounding purchase decisions as seen by the consumer. Structured techniques can provide a more objective measurement system, one which is more comparable to a scale or a yardstick. The term scaling has been applied to the efforts to measure attitudes objectively, and a number of useful scales have been developed.
Sampling methods Sample design is a definite plan of obtaining some items from the whole population. The sample design used in this project is two state sampling i.e. cluster sampling and convenience sampling. The total sample size was 100.
Cluster Sampling Here the whole area is divided into some geographical area and a definite number of consumers were to be surveyed. AshutoshDwivedi(1012370011) 58
Sampling 1. Sampling Technique: Non probability sampling (A non probability sampling technique is that in which each element in the population does not have an equal chance of getting selected) 2. Sample Unit: People who buy passenger car available in retail outlets, superstores, etc 3. Sample size: 100 respondents (Age ranging between 20 yrs to 50 yrs) 4. Method: Direct interview through questionnaire. 5. Data analysis method: Graphical method. 6. Area of survey: Lucknow District. 7. Timing of survey: 10.00 am to 6.00 pm
Method used for data collection-field work Questionnaire was prepared keeping the objective of research in mind. Questions were asked to respondents as regards to their willingness to purchase passenger car. The help of questionnaires conducted direct interviews, in order to get accurate information. In order to get correct information I had to approach consumers ranging from 23 yrs to 70 yrs. I visited as many respondents as I can and asked them their real likings about any passenger car and also got an idea, how a passenger car should be?
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WAY OF ADVERTISING
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
1. Advertising through NEWS PAPER.
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2. Advertising through POSTERS & BANNERS.
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3. Advertising through TATA branding strategy.
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Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, in different business, science, and social science domains. Data mining is a particular data analysis technique that focuses on modeling and knowledge discovery for predictive rather than purely descriptive purposes. Business intelligence covers data analysis that relies heavily on aggregation, focusing on business information. In statistical applications, some people divide data analysis into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA). EDA focuses on discovering new features in the data and CDA on confirming or falsifying existing hypotheses. Predictive analytics focuses on application of statistical or structural models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a species of unstructured data. All are varieties of data analysis.
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Primary tabulation & interpretation 1. The nature of the job of the respondents? Business - 50% Service - 50%
Nature of job
service 50%
business 50%
INFERENCE 50% respondents in the region of Lucknow have a business while 50% are in service 2. Have you any commercial vehicles? Yes - 50% No - 50%
CAR OWNERS
YES 50%
NO 50%
INFERENCE 50% respondents in the region of Lucknow have a passenger car while 50% do not have?
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3. Do you think Nano fits in the city traffic? Yes- 85% No - 0% Not sure -15%
Does Nano fits in the city traffic
NOT SURE NO 15% 0%
YES 85%
INFERENCE Most of the people motivated to purchase car from advertisement which is 51%.
4. Are you interested in owing Nano, if so then when? Within a week 15% Within a month - 70% Not decided 15%
Sales
Within a week Within a month Not decided
INFERENCE Most of the respondents are planning to purchase Nano within a month AshutoshDwivedi(1012370011) 66
4. Peoples satisfaction with Nano?
consumer satisfaction
Unsatisfied 33%
satisfied 67%
Satisfied - 67% Unsatisfied - 33%
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Limitations There is Limited time available for interviewing the respondents. As a result of
this it was not possible to gather full information about the respondents.
As summer training is going under summer season so sometime people are
less interested in filling up questionnaire.
If the respondents answer does not falls between amongst the options given
then it will turn up to be a biased answer. Some respondents do not tell their actual details
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My Findings There are equal numbers of people who are self employed and in service. During the survey I found that still there are 50% people who were not having any passenger car. Most of the people said Nano fits in the city traffic During the survey I found that young people are more attractive towards feature of the model. I found that most of the people have a TATA companys car. 80% people satisfy with the performance of car. In my finding TV channel is more effective media for advertisement. Comparison of model is more effective advertisement.
Suggestions Tata has always been a product centric company. Its no way a consumer oriented company. It is visible from all the passenger products it has launched. The only advantage it enjoys presently is its first mover advantage but it cant enable you to sustain competitive advantage for a longer period. Nano and Indica good initiatives but where are the looks of a passenger car. Look at the roof, the positioning of tail lamps, indicator positioning of headlamps, no side indicator in Nano etc. the difference between a transport vehicle and a passenger must be evident strongly.
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Conclusion Tata is one of the biggest Automotive Industry of India. It has a great goodwill in the Automotive Market. There are many big automotive companies are in the Indian Automobile Market.
Advertisement is more effective tools for sales of passenger car. So Advertisement plays an important role to purchase a car.
According to my survey young people are more influence by advertisement for purchasing the passenger car. In this age group the people more like and believe the advertisement which shows feature of the model it means what is the speed, looks, mileage etc.
In my conclusion TV channel is more effective media for giving the advertisement.
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www.google.com www.marketresearch.com Research Methodology.( Harper W.Boyd, C. R. Kothari ) News paper www.tatamotors.com.
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QUESTIONNAIRE
S
1.
ECTION 1 WHEELER
1 UNDERSTANDING CUSTOMER AND HIS CURRENT TWO
Which vehicle do you own currently? (MULTIPLE RESPONSE POSSIBLE) Two wheeler Car None CONTINUE IF HE SAYS TWO WHEELER ELSE TERMINATE THE INTERVIEW
1. (A) Under what price range does your existing two wheeler falls? a. Rs 30,000- Rs 40,000 (Economy segment) b. Rs 40,000-Rs 50,000 (Executive Segment) c. Rs 50,000 and above (Premium Segment) d. Others ___________ 2. Which make and model of vehicle do you own currently? (MULTIPLE RESPONSE POSSIBLE) Entry/ Economy Segment Bikes (Rs 30,000-Rs 40,000) Hero Honda CD Dawn Hero Honda CD Deluxe Bajaj Boxer Bajaj Caliber TVS Star City TVS Max 100 Others (Rs 30-40,000 1 2 3 4 5 6 A A 30-40,000 B B
bikes)_____________ Others (Rs
bikes)_____________ Executive Segment Bikes (Rs 40,000-Rs 50,000) AshutoshDwivedi(1012370011)
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Bajaj Discover DTS-Si Bajaj Platina Hero Honda Glamour/ Achiever Hero Honda Splendor/ Plus/ NXG/ Super Splendor Hero Honda Passion Pro/Plus
7 8 9 1 0 1 1 1 2 1 3 1 4
TVS Victor
Honda Shine
Honda Unicorn Others (Rs 40-50,000
C C
bikes)_____________ Others (Rs 40-50,000
D D
bikes)_____________ Premium Segment Bikes (Rs Rs 50,000 and above) Hero Honda CBZ/ XTREME
1 5 1 6 1 6 1 8 1 9 2 76
Hero Honda Karizma/ Hunk
Bajaj Pulsar 135
Bajaj Pulsar 150
TVS Apache Honda VFR/ CBR/CB 1000/ CBF AshutoshDwivedi(1012370011)
0 Others (Rs 50,000 and above E E and above F F
bikes)_____________ Others (Rs 50,000
bikes)_____________ Scooters Hero Honda Pleasure
1 4 1 5 1 6 1 7 1 8 1 9 2 0 2 1 2 2 2 3 2 4 G G 77
Honda Activa
Honda Aviator
Honda Dio
Mahindra Duro
Mahindra Flyte
Mahindra Rodeo
Suzuki Access
TVS Scooty
TVS Scooty Pep
TVS Streak
Others ( Scooters Specify)_______
Others (Scooters )______________
G G
3. 4. 5.
What is the age of your TWO WHEELER? 1 year 2 years 3 years 4 years 5 years and above What do you use your current TWO WHEELER for? (MULTIPLE RESPONSE POSSIBLE) Travelling to work Daily Travelling to work Occasionally Travelling to school/ college Daily Additional vehicle for day today work For family outing Occasionally For my Business purpose Others please specify _____________ How many kms you drive per day? Less than 5 5-10 kms 10-20 kms 20-30 kms 30-40 kms 40-50- kms 50 and above
6. What was the mode of purchase of your 2 Wheeler? Cash down Finance purchase/Loan purchase(down-payment and EMI )
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ECTION 2 UNDERSTANDING NEED FOR NEXT PURCHASE
6.Are you planning to buy a vehicle in next few months/ shortly? Yes No 7. 8. 9. Which vehicle are you planning to buy? Car Two wheeler Others Please Specify In how much time are you planning to buy a vehicle? Within 3 month Within 6 month Within 1 year Within 2 years More than 2 years Not yet decided For whom are you planning to buy this vehicle? Who will be the prime user of this vehicle? Self Spouse Children Parents Relatives/Friends Others
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Those planning to buy Car [selected Car in Q 8] 10. Which make and models are you considering buying?
Tata Nano Maruti Suzuki 800 Std/ AC Maruti Suzuki Alto Maruti Suzuki Omni Hyundai Santro Chevrolet Spark Maruti Suzuki Zen Estillo Maruti Suzuki WagonR Maruti Suzuki A-Star Hyundai i10 Ford Figo Chevrolet Beat VW Polo Nissan Micra Maruti Suzuki Swift/ Ritz Hyundai Accent/Verna Tata Indica Tata Indigo/ Manza Suzuki SX4 Swift Dzire Ford Ikon Ford Fiesta Honda City Others 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 99
Those not planning to buy Car [not selected Car in Q 8] 11. Why are you not planning to buy a car? (MULTIPLE RESPONSES POSSIBLE) Car is out of my budget. Low fuel economy of car Low running cost/ maintenance cost/ low cost of operation I dont have a need of a car right now. I dont have parking space for a car. Dont know driving a car/ Difficult to drive a car in traffic Other reason 1 ______ Other reason 2 _______ Ask from those not planning to buy a car and saying Car is out of my budget as one of the reason [not selected Car in Q 8] & [selected Car is out of my budget in Q 12]
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12. Did you know that EMI of Tata Nano is just 100 Rs. more than a 2 W? Yes No Ask from those not planning to buy a car and saying Car is out of my budget and said NO in question above i.e. they are not aware that EMI of Tata Nano is Rs 100 more than a 2 wheeler [not selected Car in Q 8] & [selected Car is out of my budget in Q 12] & [selected No in Q 13] 13. Now that you know, will you now consider buying Tata Nano? Yes No Ask from those who say No in the question above [not selected Car in Q 8] & [selected Car is out of my budget in Q 12] & [selected No in Q 13] & [selected No in Q 14] 14. Why do you still not consider buying Nano? _____________________________________________________________________________ _____________________________________________________________________________ ________________
15. What are 1/2/3 things that will make you buy Tata Nano? _____________________________________________________________________________ _____________________________________________________________________________ ________________
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Those planning to buy 2-wheeler 16. Which make and model of vehicle do you plan to buy? Entry/ Economy Segment Bikes (Rs 30,000-Rs 40,000) Hero Honda CD Dawn Hero Honda CD Deluxe Bajaj Boxer Bajaj Caliber TVS Star City TVS Max 100 Others (Rs 30-40,000 1 2 3 4 5 6 A A 30-40,000 B B
bikes)_____________ Others (Rs
bikes)_____________ Executive Segment Bikes (Rs 40,000-Rs 50,000) Bajaj Discover DTS-Si Bajaj Platina Hero Honda Glamour/ Achiever Hero Honda Splendor/ Plus/ NXG/ Super Splendor Hero Honda Passion Pro/Plus
7 8 9 1 0 1 1 1 2 1 3 1 4
TVS Victor
Honda Shine
Honda Unicorn Others (Rs 40-50,000
C C 82
bikes)_____________ AshutoshDwivedi(1012370011)
Others
(Rs
40-50,000
D D
bikes)_____________ Premium Segment Bikes (Rs Rs 50,000 and above) Hero Honda CBZ/ XTREME
1 5 1 6 1 6 1 8 1 9 2 0 above E E and above F F
Hero Honda Karizma/ Hunk
Bajaj Pulsar 135
Bajaj Pulsar 150
TVS Apache
Honda VFR/ CBR/CB 1000/ CBF Others (Rs 50,000 and
bikes)_____________ Others (Rs 50,000
bikes)_____________ Scooters Hero Honda Pleasure
1 4 1 5 1 6 1 7 1 83
Honda Activa
Honda Aviator
Honda Dio Mahindra Duro AshutoshDwivedi(1012370011)
8 Mahindra Flyte 1 9 2 0 2 1 2 2 2 3 2 4 G G G G
Mahindra Rodeo
Suzuki Access
TVS Scooty
TVS Scooty Pep
TVS Streak
Others ( Scooters Specify)_______
Others (Scooters )______________
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ECTION 3 UNDERSTANDING PERCEPTIONS OF NANO For those not considering buying a Tata Nano [not selected Nano in Q 11]
Not yet seen on the roads Nano has not yet proven itself The model has a long waiting list The parts are expensive It is too expensive The range does not contain a model/variant that appeals to me Availability of spare parts There are not often deals/offers available Not much information is available about it in magazines/online Low resale value Difficult to resell Not recommended by car enthusiasts/mechanics Quality of vehicle is not good Engine performance is not up to mark Is not comfortable and luxurious Is not safe Exterior is not good Interior is not good Poor fuel economy Design of the vehicle is not appealing Does not have fuel options available Does not have features I wanted Due to recent reports of fire in Nano
17. What was the reason you did not consider Tata Nano?
1 2 3 4 5 6 7 8 9 10 11 12 14 15 16 17 18 19 20 21 22 23 24
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Others ______ Others______
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18. What are 1/2/3 things that will make you buy Tata Nano? _____________________________________________________________________________ _____________________________________________________________________________ ______________ For those considering buying a Tata Nano [selected Nano in Q 11] 19. What are the reasons for intending to buy Tata Nano?
Low Price of the car Small but spacious car The car is easily maneuverable Is something new in the market It is safer than a two-wheeler It is more comfortable than a two-wheeler It is more comfortable than using public transport It is a vehicle for the whole family Is an exciting brand Is a car that is comfortable to ride in(in tough roads condition, in long journey) Is an attractive looking car Has easily available spare parts Has good after sales service Has a reasonable cost of ownership (such as running/ maintenance cost) Is a car with good fuel economy Is a car with innovative technology Is a safe car 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
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Is a car I would be proud to own Is a modern car Has good engine performance Good Interiors Good exteriors Because of Tata brand name Stable at high speeds Is available everywhere (no. of outlets are high) Car seen a lot on roads/ many people are using it Others______ Others ______
18 19 20 19 20 21 22 23 24 25 26
20. For what all purpose you will use your Nano Daily for office For travelling during my business Regularly for household work Commercial purpose Others 1______ Others 2______ 21. Would you like to take a test drive of Nano? Yes No 22. Do you know how to drive a car? Yes No
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ECTION 4 - PERSONAL INFORMATION
23. Education School Diploma Graduate Post graduate Professional Not willing to tell 24. Occupation Employed Business Retired Student Housewife Not Employed Not willing to tell 25. Monthly Income Below 10,000 10,000-15000 10,000-15,000 20,000-30,000 30,000-40,000 40,000 and above Not willing to tell 26. Age 18-24 24-34 34-44 44-55 55 and above 27. Gender M F
88
28. Number of members in the family 2 3 4 5 or More than 5
89
CUSTOMER NAMEADDRESSMOBILE NOQ1.How much your NANO has done? (A) More than 1000 kms (B) more than 2000 kms Q2.Each day how much distance you cover with your NANO? (A) More than 30kms (B) More than 50kms
MODELCOLOURREGISTRATION NO-
(C) Less than 100kms
Q3. How much over all mileage you are getting? (A) Good (B) very good (C) Excellent
Q4. What do you think about maintainence of NANO? (A) Less (B) High (C) very high
Q5. Are you satisfied with your NANO after sales services? (A) Satisfied (B) Unsatisfied
Q6. From where you are getting services of your NANO done? (A) SRM Motors pvt.ltd (B) Others
Q7. Are you happy with the services provided? (A) Average (B) Good (C) excellent
Q8. What is feed back of your family members? (A) Average (B) Good (C) excellent
Q9. Are you going to suggest your friend or your family members to own one? (A) Yes (B) No
Q10. Can you provide any reference? (A) (B) .
Q11. Any suggestions to improve the services? (A) .. (B) ..
90
CUSTOMER NAMEADDRESSMOBILE NOQ1.How much your NANO has done? (B) More than 1000 kms (B) more than 2000 kms Q2.Each day how much distance you cover with your NANO? (B) More than 30kms (B) More than 50kms
Q3. How much over all mileage you are getting? (B) Good (B) very good (C) Excellent
Q4. What do you think about maintainence of NANO? (B) Less (B) High (C) very high
Q5. Are you satisfied with your NANO after sales services? (B) Satisfied (B) Unsatisfied
Q6. From where you are getting services of your NANO done? (B) SRM Motors pvt.ltd (B) Others
Q7. Are you happy with the services provided? (B) Average (B) Good (C) excellent
Q8. What is feed back of your family members? (B) Average (B) Good (C) excellent
Q9. Are you going to suggest your friend or your family members to own one? (B) Yes (B) No
Q10. Can you provide any reference? (B) (B) .
Q11. Any suggestions to improve the services? (C) .. (D) ..
91
CUSTOMER NAMEADDRESSMOBILE NOQ1.How much your NANO has done? (C) More than 1000 kms (B) more than 2000 kms Q2.Each day how much distance you cover with your NANO? (C) More than 30kms (B) More than 50kms
Q3. How much over all mileage you are getting? (C) Good (B) very good (C) Excellent
Q4. What do you think about maintainence of NANO? (C) Less (B) High (C) very high
Q5. Are you satisfied with your NANO after sales services? (C) Satisfied (B) Unsatisfied
Q6. From where you are getting services of your NANO done? (C) SRM Motors pvt.ltd (B) Others
Q7. Are you happy with the services provided? (C) Average (B) Good (C) excellent
Q8. What is feed back of your family members? (C) Average (B) Good (C) excellent
Q9. Are you going to suggest your friend or your family members to own one? (C) Yes (B) No
Q10. Can you provide any reference? (C) (B) .
Q11. Any suggestions to improve the services? (E) .. (F) ..
92
CUSTOMER NAMEADDRESSMOBILE NOQ1.How much your NANO has done? (D) More than 1000 kms (B) more than 2000 kms Q2.Each day how much distance you cover with your NANO? (D) More than 30kms (B) More than 50kms
Q3. How much over all mileage you are getting? (D) Good (B) very good (C) Excellent
Q4. What do you think about maintainence of NANO? (D) Less (B) High (C) very high
Q5. Are you satisfied with your NANO after sales services? (D) Satisfied (B) Unsatisfied
Q6. From where you are getting services of your NANO done? (D) SRM Motors pvt.ltd (B) Others
Q7. Are you happy with the services provided? (D) Average (B) Good (C) excellent
Q8. What is feed back of your family members? (D) Average (B) Good (C) excellent
Q9. Are you going to suggest your friend or your family members to own one? (D) Yes (B) No
Q10. Can you provide any reference? (D) (B) .
Q11. Any suggestions to improve the services? (G) .. (H) ..
93
CUSTOMER NAMEADDRESSMOBILE NOQ1.How much your NANO has done? (E) More than 1000 kms (B) more than 2000 kms Q2.Each day how much distance you cover with your NANO? (E) More than 30kms (B) More than 50kms
Q3. How much over all mileage you are getting? (E) Good (B) very good (C) Excellent
Q4. What do you think about maintainence of NANO? (E) Less (B) High (C) very high
Q5. Are you satisfied with your NANO after sales services? (E) Satisfied (B) Unsatisfied
Q6. From where you are getting services of your NANO done? (E) SRM Motors pvt.ltd (B) Others
Q7. Are you happy with the services provided? (E) Average (B) Good (C) excellent
Q8. What is feed back of your family members? (E) Average (B) Good (C) excellent
Q9. Are you going to suggest your friend or your family members to own one? (E) Yes (B) No
Q10. Can you provide any reference? (E) (B) .
Q11. Any suggestions to improve the services? (I) .. (J) ..
94
CUSTOMER NAMEADDRESSMOBILE NOQ1.How much your NANO has done? (F) More than 1000 kms (B) more than 2000 kms Q2.Each day how much distance you cover with your NANO? (F) More than 30kms (B) More than 50kms
Q3. How much over all mileage you are getting? (F) Good (B) very good (C) Excellent
Q4. What do you think about maintainence of NANO? (F) Less (B) High (C) very high
Q5. Are you satisfied with your NANO after sales services? (F) Satisfied (B) Unsatisfied
Q6. From where you are getting services of your NANO done? (F) SRM Motors pvt.ltd (B) Others
Q7. Are you happy with the services provided? (F) Average (B) Good (C) excellent
Q8. What is feed back of your family members? (F) Average (B) Good (C) excellent
Q9. Are you going to suggest your friend or your family members to own one? (F) Yes (B) No
Q10. Can you provide any reference? (F) (B) .
Q11. Any suggestions to improve the services? (K) .. (L) ..
95
CUSTOMER NAMEADDRESSMOBILE NOQ1.How much your NANO has done? (G) More than 1000 kms (B) more than 2000 kms Q2.Each day how much distance you cover with your NANO? (G) More than 30kms (B) More than 50kms
Q3. How much over all mileage you are getting? (G) Good (B) very good (C) Excellent
Q4. What do you think about maintainence of NANO? (G) Less (B) High (C) very high
Q5. Are you satisfied with your NANO after sales services? (G) Satisfied (B) Unsatisfied
Q6. From where you are getting services of your NANO done? (G) SRM Motors pvt.ltd (B) Others
Q7. Are you happy with the services provided? (G) Average (B) Good (C) excellent
Q8. What is feed back of your family members? (G) Average (B) Good (C) excellent
Q9. Are you going to suggest your friend or your family members to own one? (G) Yes (B) No
Q10. Can you provide any reference? (G) (B) .
Q11. Any suggestions to improve the services? (M) .. (N) ..
96
CUSTOMER NAMEADDRESSMOBILE NOQ1.How much your NANO has done? (H) More than 1000 kms (B) more than 2000 kms Q2.Each day how much distance you cover with your NANO? (H) More than 30kms (B) More than 50kms
Q3. How much over all mileage you are getting? (H) Good (B) very good (C) Excellent
Q4. What do you think about maintainence of NANO? (H) Less (B) High (C) very high
Q5. Are you satisfied with your NANO after sales services? (H) Satisfied (B) Unsatisfied
Q6. From where you are getting services of your NANO done? (H) SRM Motors pvt.ltd (B) Others
Q7. Are you happy with the services provided? (H) Average (B) Good (C) excellent
Q8. What is feed back of your family members? (H) Average (B) Good (C) excellent
Q9. Are you going to suggest your friend or your family members to own one? (H) Yes (B) No
Q10. Can you provide any reference? (H) (B) .
Q11. Any suggestions to improve the services? (O) .. (P) ..
97
CUSTOMER NAMEADDRESSMOBILE NOQ1.How much your NANO has done? (I) More than 1000 kms (B) more than 2000 kms Q2.Each day how much distance you cover with your NANO? (I) More than 30kms (B) More than 50kms
Q3. How much over all mileage you are getting? (I) Good (B) very good (C) Excellent
Q4. What do you think about maintainence of NANO? (I) Less (B) High (C) very high
Q5. Are you satisfied with your NANO after sales services? (I) Satisfied (B) Unsatisfied
Q6. From where you are getting services of your NANO done? (I) SRM Motors pvt.ltd (B) Others
Q7. Are you happy with the services provided? (I) Average (B) Good (C) excellent
Q8. What is feed back of your family members? (I) Average (B) Good (C) excellent
Q9. Are you going to suggest your friend or your family members to own one? (I) Yes (B) No
Q10. Can you provide any reference? (I) (B) .
Q11. Any suggestions to improve the services? (Q) .. (R) ..
98
CUSTOMER NAMEADDRESSMOBILE NOQ1.How much your NANO has done? (J) More than 1000 kms (B) more than 2000 kms Q2.Each day how much distance you cover with your NANO? (J) More than 30kms (B) More than 50kms
Q3. How much over all mileage you are getting? (J) Good (B) very good (C) Excellent
Q4. What do you think about maintainence of NANO? (J) Less (B) High (C) very high
Q5. Are you satisfied with your NANO after sales services? (J) Satisfied (B) Unsatisfied
Q6. From where you are getting services of your NANO done? (J) SRM Motors pvt.ltd (B) Others
Q7. Are you happy with the services provided? (J) Average (B) Good (C) excellent
Q8. What is feed back of your family members? (J) Average (B) Good (C) excellent
Q9. Are you going to suggest your friend or your family members to own one? (J) Yes (B) No
Q10. Can you provide any reference? (J) (B) .
Q11. Any suggestions to improve the services? (S) .. (T) ..
99
CUSTOMER NAMEADDRESSMOBILE NOQ1.How much your NANO has done? (K) More than 1000 kms (B) more than 2000 kms Q2.Each day how much distance you cover with your NANO? (K) More than 30kms (B) More than 50kms
Q3. How much over all mileage you are getting? (K) Good (B) very good (C) Excellent
Q4. What do you think about maintainence of NANO? (K) Less (B) High (C) very high
Q5. Are you satisfied with your NANO after sales services? (K) Satisfied (B) Unsatisfied
Q6. From where you are getting services of your NANO done? (K) SRM Motors pvt.ltd (B) Others
Q7. Are you happy with the services provided? (K) Average (B) Good (C) excellent
Q8. What is feed back of your family members? (K) Average (B) Good (C) excellent
Q9. Are you going to suggest your friend or your family members to own one? (K) Yes (B) No
Q10. Can you provide any reference? (K) (B) .
Q11. Any suggestions to improve the services? (U) .. (V) ..
100
CUSTOMER NAMEADDRESSMOBILE NOQ1.How much your NANO has done? (L) More than 1000 kms (B) more than 2000 kms Q2.Each day how much distance you cover with your NANO? (L) More than 30kms (B) More than 50kms
Q3. How much over all mileage you are getting? (L) Good (B) very good (C) Excellent
Q4. What do you think about maintainence of NANO? (L) Less (B) High (C) very high
Q5. Are you satisfied with your NANO after sales services? (L) Satisfied (B) Unsatisfied
Q6. From where you are getting services of your NANO done? (L) SRM Motors pvt.ltd (B) Others
Q7. Are you happy with the services provided? (L) Average (B) Good (C) excellent
Q8. What is feed back of your family members? (L) Average (B) Good (C) excellent
Q9. Are you going to suggest your friend or your family members to own one? (L) Yes (B) No
Q10. Can you provide any reference? (L) (B) .
Q11. Any suggestions to improve the services? (W) .. (X) ..
101
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AshutoshDwivedi(1012370011)

Date: Place: - SRM Motors Pvt Ltd. [Lucknow]

Khalid mahmood ansari MBA 3rd Sem.

(Signature of student) Ashutosh Dwivedi M.B.A 3rd SEM

TATA NANO- Technical Specifications

Tata NANO Hatchback 4 04 (Four)

20 kmpl 25 kmpl 15 litres Petrol Multi Point Fuel Injection (MPFI)

Nano Super Drive

Body coloured Door handles Rear

Awards & Accolades

Human Resource Manager

Sales Hierarchy Director/C.E.O

HR Department Chief Of Operations

Receptionist or Showroom Hostess

Sales manager (Car)

Sales Manager (UV)

Asst. Sales Manager

Aria CRO Delivery Officer Safari

Grande Nano Flat Indica Vista Indigo Manza

Accounts Depart ment

Team Leader Spare parts Department Job controller Technician

Body Shop Hierarchy

1. Advertising through NEWS PAPER.

2. Advertising through POSTERS & BANNERS.

3. Advertising through TATA branding strategy.

4. Peoples satisfaction with Nano?

Satisfied - 67% Unsatisfied - 33%

As summer training is going under summer season so sometime people are

less interested in filling up questionnaire.

In my conclusion TV channel is more effective media for giving the advertisement.

1 UNDERSTANDING CUSTOMER AND HIS CURRENT TWO

bikes)_____________ Others (Rs

bikes)_____________ Executive Segment Bikes (Rs 40,000-Rs 50,000) AshutoshDwivedi(1012370011)

Honda Unicorn Others (Rs 40-50,000

bikes)_____________ Others (Rs 40-50,000

Hero Honda Karizma/ Hunk

Bajaj Pulsar 135

Bajaj Pulsar 150

TVS Apache Honda VFR/ CBR/CB 1000/ CBF AshutoshDwivedi(1012370011)

0 Others (Rs 50,000 and above E E and above F F

bikes)_____________ Others (Rs 50,000

bikes)_____________ Scooters Hero Honda Pleasure

TVS Scooty Pep

Others ( Scooters Specify)_______

Others (Scooters )______________

ECTION 2 UNDERSTANDING NEED FOR NEXT PURCHASE

bikes)_____________ Others (Rs

Honda Unicorn Others (Rs 40-50,000

1 5 1 6 1 6 1 8 1 9 2 0 above E E and above F F

Hero Honda Karizma/ Hunk

Bajaj Pulsar 135

Bajaj Pulsar 150

Honda VFR/ CBR/CB 1000/ CBF Others (Rs 50,000 and

bikes)_____________ Others (Rs 50,000

bikes)_____________ Scooters Hero Honda Pleasure

Honda Dio Mahindra Duro AshutoshDwivedi(1012370011)

TVS Scooty Pep

Others ( Scooters Specify)_______

Others (Scooters )______________

Others ______ Others______

ECTION 4 - PERSONAL INFORMATION

28. Number of members in the family 2 3 4 5 or More than 5

(C) Less than 100kms

Q10. Can you provide any reference? (A) (B) .

Others Others