Proposal to sponsor reality show on TV

1. Executive Summary Evidence from our marketing department and research proves that Forever Delicious should sponsor a reality show Raja Lawak. To improve our marketing strategy so that it will increase our brand image and sales in local market. The recommended sponsorship will cost RM250000 and will improve our marketing strategy and compete with our competitors along with to get a high rating above others. 2. Background Our records for the last six months prove that we need to sponsor a reality show on TV. A research that have been conduct by marketing department show that many of our competitor have sponsor a reality show get a high rating in our local market. In addition, the reality show Raja Lawak that we will sponsor is most popular reality show, so it will give us an opportunity to acknowledge people about our product. 3. Data sources The data used to create this proposal came from our marketing records and also a research conducted from marketing department. 4. Problem Brand image for Forever Delicious is very important. Before, we are use mass media as marketing strategy such as radio, television, Internet and newspapers. However, we never get a chance to collaborate with the reality show on TV. 5. Solution If we can get a chance to collaborate with the reality show Raja Lawak , it will give us more benefits to our company. To increase our sales, we should sponsor a reality show on TV. 6. Objective The purpose of this proposal is to improve the brand image of the Forever Delicious products, so that people will recognize our brands. 7. Cost The sponsorship for reality show will cost RM250000. The following budget details the expenses for this project.

Sponsor for the prize Sponsor for advertisement Sponsor for foods Total

RM100000 RM100000 RM 50000 RM250000

8. Conclusion If Forever Delicious can sponsor the reality show Raja Lawak, our rating will increase. We might face a decrease in the numbers of sales if we only use same strategy in marketing. This proposal is a corrective as well to improve our brand image. Forever Delicious will get benefits from this sponsorship. We recommend that RM250000 be allocated in operating budget for the sponsor to reality show Raja Lawak. This sponsorship will enhance our image at a reasonable cost.