CASE STUDY

Corporate Social Responsibility

Hindustan Construction Co. Ltd. Punj Llyod Ltd.
Submitted by: Raman Makkar 09102076 Civil

INTRODUCTION
Corporate Social Responsibility (CSR) means businesses and organizations working responsibly and contributing positively to the communities they operate in. It involves working with employees, their families, the local community and society at large to improve their quality of life. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers. Development business ethics is one of the forms of applied ethics that examines ethical principles and moral or ethical problems that can arise in a business environment. Companies that operate in a socially responsible way strengthen their reputations. In business, reputation is everything. It determines the extent to which customers want to buy from you, partners are willing to work with you and your standing in the community.

Hindustan Construction Co. Ltd.

Hindustan Construction Company (HCC) is a construction company based in Mumbai, India, founded in 1926. HCC works in various sectors including transportation, power, marine, oil and gas pipeline construction, irrigation, utilities and urban infrastructure. HCC specializes in large-scale civil engineering, and developing construction technologies. It was the first construction company in India to be certified for ISO 9001, ISO 14001 and OHSAS 18001 for its quality, environmental and occupational health and safety management systems.

With 80 years of experience in construction, it has successfully executed 300 Bridges, 42 Dams and Barrages, 13 Hydel and 4 Nuclear Power plants, 140 Kms of Tunneling and 1,000 Kms of Roads and expressways.

CSR activities by HCC:

HCC has always worked towards improving the quality of life of the communities it serves. Be it within the organisation, the industry or society, we have a strong sense of social responsibility, which is reflected in our values and actions.

Disaster Resource Network (DRN) -HCC is one of the founding companies of DRN Global, an initiative of the World Economic Forum, to implement quick relief during natural disasters. DRN India has provided relief at the time of various disasters and emergencies since its inception in November 2002. HIV AIDS Initiative -HCC believes that HIV/AIDS is no longer a social issue but a socio-economic issue as the maximum people infected are in the working age group of 15 49 years. HCC has undertaken the HIV/AIDS Awareness initiative at its head office and sites across India to educate the most vulnerable group of migrant workers and truck drivers. Educational Initiatives -The challenge of closing the productivity gap vis--vis global competition is more acute in infrastructure sector. Support to technical education is a logical extension of the pioneering vision of building strong infrastructure across the length and breadth of the country. Apart from financial help at critical stages, HCC provides regular support in terms of providing leadership and vision, sponsoring programmes, help in networking, placement of students, and much more.

Punj Llyod Ltd.

Punj Lloyd is an engineering and construction group of India providing design, procurement and project management services for energy and infrastructure sector projects. Punj Lloyd operations are located in the Middle East, the Caspian, the Asia Pacific, the Europe, Africa and South Asia. Punj Lloyd has 50+ subsidiaries and has executed upwards of 200+ projects in 20+ countries. Its main offices are in Gurgaon, Haryana and its stock is listed on the Bombay Stock Exchange [1] and also on National Stock Exchange. Punj Lloyd's turnover is USD 2.4 billion[2]. The Company provides integrated design, engineering procurement construction (epc), Maintenance and project management services in the Oil & Gas, energy and infrastructure sectors. The Company provides integrated design, EPC and management services for infrastructure projects, including roads, highways, flyovers, bridges, elevated railroads, railways, underground tunnels, seaports and airport terminals. The Company operates in four segments: Oil and Gas, Civil and Infrastructure, Petrochemicals and Power.

CSR activities by Punj Llyod:

CSR activities include various educational initiatives and workshops, providing Medicare, supporting a wide variety of charitable organizations whose values match ours and providing training and utilizing local resources at projects. Warring against AIDS Punj Lloyd has been up-in-arms against HIV/ AIDS for many years. The company celebrates World AIDS Day at all its sites globally. Workshops at sites, stringent measures for safety at the work place and community awareness programs are a few of the steps taken by the company to combat AIDS. Medicity Project, Gurgaon, India To strengthen public-private cooperation against the deadly disease, the Indo- US Corporate Fund was launched as part of an agreement between US President, George Bush, and Indian Prime Minister, Manmohan Singh, with the objective of enabling Indian corporates and the US to support the fight against HIV/AIDS in India. Punj Lloyd stepped forward to be the first corporate to fund this initiative. Realizing that construction workers are the mainstay of any project and that their community is susceptible to HIV, Punj Lloyd partnered with SNS Foundation, an NGO in Gurgaon, to focus on its worker community.

Education
Education remains at the forefront of Punj Lloyds philanthropic and voluntary efforts. Understanding the need to develop and educate children for a better tomorrow, Punj Lloyd started an educational project in a backward area of Uttar Pradesh, Sitamarhi. Dayawanti Punj Model School, which opened in 2003 in Sitamarhi, is affiliated to the Central Board of Secondary Education (CBSE), which is the largest educational board in the country. 2. It is a co-educational day-cum-boarding school, with over 1000 students on its rolls, studying from Nursery to Class X. It is expected to grow to the senior secondary level, under the 10+2 scheme soon. 3. Within a period of five years the school has grown from 100 students to an astounding 1000 in number. The school has a total strength of 32 teachers at present who are well qualified in different streams. Scholarships for books, stationery and school uniforms are given to students to encourage education. Housed in a modern three-storey building, the school is equipped with the latest equipment. 4. Education encompassing theoretical to practical learning is imparted to each student through latest teaching aids, computers, project work, exhibitions, practical labs, activity rooms, recreation facilities such as TV room, swimming pool, library, cultural programmes, mid-day meal facilities, dedicated bus service and boarding facilities. Punj Lloyd has also supported fund raising events which strive towards universalization of primary education and aim to reach millions of children in India who are unable to read or write. 1.

Critics:
Businesses are owned by their shareholders - money spent on CSR by managers is theft of the rightful property of the owners.

During hard times, at the time of crisis, doing CSR activities can affect the core business of the company, making CSR the second priority. Its the actual responsibility of politicians to be socially responsible; CSR activities can make them lazier ignoring their own responsibility.

But,

'do the right thing, because there is no disbenefit to your business in doing it'.