PH LC

Chng I: Tro lu kim tin vi Facebook, c hi v thch thc Chng II: Cc chiu thc kim 10 - 30 triu/thng t Facebook Chng III: Xy dng h thng phu thu thp database khch hng v tng doanh thu 200% vi fanpage

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

Chng I: Tro lu kim tin vi Facebook, c hi v thch thc

hiu su hn v tro lu kim tin vi Fanpage facebook, bn c th c mt bi bo sau: Nm trong tay nhng fanpage c vi trm nghn ngi n nt like, nhiu bn tr ang kim hng chc triu mi thng t vic cho cc ca hng online thu qung co. Fanpage c cng nhiu fan cng c gi. Sinh nm 1995 ti k Lk, Bo ang nm gn chc fanpage trn Facebook. C n sinh ny ch cho thu ch khng bn t cc trang ca mnh. i tng khch ca c l nhng ca hng bun bn trn mng, cn qung co qua Facebook. Vi mi trang page t hn 200.000 like tr ln, c s cho khong 3 shop cng thu. "Mi ln cp nht rao vt trn trang l 200.000 Fan cng nhn thy ni dung qung co ca bn. Fanpage cng nhiu ngi theo di th ph thu cng cao nhng hiu qu kinh doanh cng rt n", c n sinh ny gii thch. Hng ngy, mi ch shop online c ng ti a 3 post (c th l nh, li rao vt) ln fanpage ny v chi ph l 3 triu ng mt thng. "Nu mun ng nhiu post, mun qung co c cng nhiu th phi tr tin thu t hn. Khi no ht hp ng, mnh s ct quyn admin ca cc ch shop", Bo cho bit. Anh Kin (H Ni), mt ngi hnh ngh "bun like" t nhng ngy u cho bit, dch v ny manh nha t cui nm 2010 khi c nhiu ngi s dng Facebook kinh doanh, qung b hnh nh doanh nghip, sn phm T gia nm 2011 tr i, s lng ngi hot ng dch v ny tng ln ng k.

Nhng ngi tham gia ch yu l sinh vin, c bit nhng bn hc ngnh cng ngh
thng tin. Cng vic ny khng i hi nhiu vn nn mt s nhm sinh vin t t chc
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 3

hot ng vi nhau. iu quan trng l phi thng xuyn thay nhau online chm sc cho fanpage", anh Kin cho hay. Ch nhn mt fanpage rao bn vi 65 triu ng.

Trn mng, khng kh bt gp nhng li rao vt cho thu "mt bng" kinh doanh trn Facebook ca nhng ng, b a ch "fanpage" nh Bo. Duy Nam, H Ni (ngi s hu 5 page vi s fan ton t 500.000 like tr ln) cho hay: "Nguyn tc ca mnh l ch cho thu, khng bn. Cho khong 10 ngi thu 5 page cng c t nht 30 triu mi thng ri. Mnh c mt page ngi ta tr mua t 80 triu nhng vn cha bn". Tuy nhin, mt khch hng ca Duy Nam, ngi ang kinh doanh cng ngh qua fanpage ca Nam cho hay, l do khin Nam cha chu bn chng qua l mun nui "v bo" tip n khi c gi. Khc vi Bo v Duy Nam, on (H Ni) li nui fanpage bn khi t lng fan nht nh. on ang rao bn mt fanpage c hn 200.000 like vi gi 30 triu ng. Fanpage

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

ca mnh ton l cc sinh vin nn nu ai mua li, kinh doanh thi trang, ti xch s rt hiu qu. Khng c thi gian pht trin nn mnh mi bn gi , on cho bit. on nui fanpage trong vi thng, khi lng like ln trn 100.000 th cu s bn. Bt u hnh ngh t nm 2011, n nay on bn thnh cng 3 fanpage vi gi thp nht l 3 triu ng. Hin cu s hu 3 fanpage cha c ch. Nu tm c khch tha thun ph hp gi c th bn ngay, cn khng th tip tc chm sc, cng nhiu like cng c gi, on chia s. Ch nhn ca 2 fanpage khc c gn 400.000 fan cn rao bn gi 1.000 ng mi like. Anh ny cho bit, xy dng c lng fan nh trn, anh phi "chm sc" mt hng nm. "Ai mua li ri cho cc shop qung co hng cng c hng chc triu mi thng ch cha ni n cc li ch khc", anh ny phn tch. Tuy nhin, anh L - khch hng c nhu cu mua li fanpage cho bit, y l mc gi qu cao. Hn na, khng phi c lng fan ng l gi cao, quan trng l tn phi ph hp mi "d lm n". "C nhng fanpage tn qu di hoc cu khch nhng li khng thch hp vi vic bn hng th cng khng nn mua hoc thu", anh L cho hay. Bn cnh vic bn, cho thu, mt s thnh vin ca cng ng Facebook cn cung cp dch v tng like cho fanpage, hnh nh Facebook vi gi 200 ng mt like. Dch v post status, nh... ln cc fanpage gi 50.000 n 100.000 ng mi ln... Vi nm gn y, fanpage - trang do ngi dng t to trn Facebook - c cc t chc kinh doanh trn th gii s dng nh mt cng c marketing hiu qu. Ti trang khi to dch v, Facebook qung co s u vit ca fanpage l khng mt ng ph no, doanh nghip vn c th tip cn vi khong hn 1 t khch hng tim nng, l thnh vin ca mng x hi ny v sng khp ni trn th gii.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

Mt s dch v lin quan Facebook.

Chng II: Cc chiu thc kim tin t Facebook

Thng qua chng I phn no bn cng nm r c nhng tro lu cng nh cch thc kim tin t Face m khng cn tiu tn nhiu thi gian, quan trng l bn cn u t thi gian ban u rn luyn kin thc, k nng cn thit, xy dng v pht trin cng ng. Sau khi c c cng ng th vn cn li ca bn l hc cch nhng ngi i trc, nhng ngi thnh cng h khai thc th trng v khai thc theo.
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 6

1. Dch v tng LIKE 2. Cho thu Page thu ph trn mi post 3. Cho thu Page tnh ph theo gi 1 thng hoc 1 nm 4. Dng h thng truyn thng bn sn phm/dch v chnh mnh 5. Bn sn phm/dch v hnh thc affiliate 6. Tip tc nhn bn Fanpage thnh h thng 7. Dch v tng TALKING ABOUT THIS 8. Dch v tng NGI NG K THEO DI 9. Dch v mi ngi tham d event 10. Xy dng mt website cung cp mt chui cc dch v lin quan n facebook

By gi chng ta s cng tm hiu su hn v cc cch thc trin khai cc dch v trn. I. Dch v tng Like cho fanpage: Tro lu kim tin theo hng tng like cho fanpage facebook n r cch y hn mt nm, c rt nhiu ngi thay i cuc sng nh dch v ny, thi gian gn y dch v ny vn tip tc pht trin tuy nhin c rt nhiu bit cch xy dng mt cng ng fanpage hay ni cch khc c rt nhiu i th cnh tranh cng cung cp dch v nh bn, nu bn mun khi nghip v bc chn theo ngh ny bn c th pht trin song song theo hai cch sau: Cch 1: Bn lm mi gii tng fan: Tc l hin nay c rt nhiu cc n v cung cp dch v tng fan gi r. Ti ly v d: H s ly 300d/like, bn c th hp tc vi h v hng phn trm hoa hng, bn c th m phn theo 2 cch: Mt l chit khu phn trm trn tng doanh thu, v d: bn s c hng 20-30% tng doanh thu; Hai l bn thu hn, bn s thu khch hng 400d/like v bn chuyn cho bn dch v trin khai bn hng chnh lch 100d/like, v d khch hng chy Page 100.000fan, bn s c 10 triu, gi s bn lm tt mt thng bn c 3 hp ng vy l bn b ti 30 triu/thng
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 7

m khng phi trin khai. Tuy nhin cch ny bn cnh nhng u im cng c mt s ri ro sau: Bn khch hng khng thanh ton ng hn (bn nn c chnh sch r rng trc khi k kt hp ng trin khai) Bn lm dch v s khng thc hin ng nh trong hp ng v mi trch nhim s thuc v bn v uy tn ca bn s b nh hng. y l hnh thc lm n chp dt, tc l bn ch lm trong thi gian ngn, phi m bo rng bn bit cch gii quyt hi ha gia 2 bn sao cho hp l. Chnh v vy lm n lu di bn cn phi quan tm n cch 2 : T hc cch xy dng cng ng cho ring mnh. Cch ny i hi bn phi c mi quan h tt, v tch cc tm kim khch hng t mi ngun bn s c thu nhp ng k. Cch 2: T xy dng v pht trin cng ng, trin khai dch v facebook marketing V bn cht khi bn xy dng c mt cng ng ng o th bn c rt nhiu hng khai thc, thm ch bn c th tin hnh tt c cc dch v lin quan n facebook nh cp trn: Dch v tng LIKE Cho thu Page thu ph trn mi post Cho thu Page tnh ph theo gi 1 thng hoc 1 nm Dng h thng truyn thng bn sn phm/dch v chnh mnh Bn sn phm/dch v hnh thc affiliate Tip tc nhn bn Fanpage thnh h thng Dch v tng TALKING ABOUT THIS Dch v tng NGI NG K THEO DI Dch v mi ngi tham d event

Mc ph cho thu hay trin khai cc dch v lin quan n facebook, bn c th tham kho bng mc gi phn chng I.
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 8

Cch thc xy dng mt cng ng v duy tr cc ch s tng tc cao bn c th tham kho cun Ebook v Facebook Marketing tp 1: Lm th no tng 100.000fan trong 30 ngy v duy tr cc ch s tng tc cao Khi bn nm c cng thc v k nng xy dng cng ng th vic cn li ca bn l luyn tp v lin kt vi tht nhiu i tc cng thc hin. Bn cht xy dng cng ng th bn phi c cng ng trc , bn c th t xy dng nhng hi chm. Nu trong trng hp bn mun nhanh th bn lm tt cch 1: bn c th dng s tin mua mt cng ng no sau bn dng cng ng kt hp vi cc chiu thc v phng php tng fan m ti chia s vi bn trong Facebook Marketing tp 2, bn s lm dch v c lun. C mt cch khc tt hn nhm gim chi ph m ti cng gi trong Facebook Marketing tp 2 l bn c th tm cch hp tc vi nhng ngi s hu cng ng v cng nhau hp tc pht trin, iu ny hi kh nhng khng phi khng thc hin c, ti tng trin khai theo cch ny v kh thnh cng ti thi im ban u tham gia th trng ny. II. Dch v tng TALKING ABOUT THIS Ch s ny ti ni kh r trong Facebook Marketing tp 2, tuy nhin ti mun nhc li bn hiu hn v ch s ny. Ch s Talking about this: L lng ngi ni v ch ny hay ni cch khc lng ngi to ra cc tng tc (like, share, comment, tag, post) vi Fanpage trong 7 ngy gn nht. Tuy nhin, Facebook cp nht hi chm, c lc 1 ngy cp nht 1 ln, nhng c khi vi ngy cng khng thay i. ch s ny cng cao th page cng cht lng, c nhiu ngi tng tc. Hay ni cch khc ch s ny th hin mc tng tc gia nhng ngi l fan trong cng ng ca bn vi doanh nghip, sn phm/dch v ca bn. Rt nhiu doanh nghip
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 9

mun quan tm n ch s ny bi nu mt fanpage lp ln m ch s tng tc thp th con s like (s lng fan) ln cng ch l v ngha, bn c th nhn hnh nh sau hiu hn ca ti mun truyn ti.

Nhn vo hnh nh trn bn c th thy c tng s lng fan ln n: 5.351.378fan m s lng ngi tng tc l 69.289fan t l ny qu thp i vi mt fanpage hot ng trong lnh vc kinh doanh, l ti cn cha k n ch s talking about this trn hon ton khng chnh xc. Nu bn hiu su v nhng cch thc tc ng n ch s talking about this th bn s hiu iu ti ni (bn c th c thm Facebook Marketing tp 2), minh chng cho iu ny bn hy xem hnh nh sau v t l tng tc vi mt ni dung bt k trn fanpage trn. Vi mi ni dung a ln c vi chc ngi like hay share th tng trong 7 ngy kh c th ln ti con s 69.289 ngi tng tc.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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 tng c ch s ny c rt nhiu cch, trc tin bn phi hiu c cc yu t no nh hng n ch s talking about this v cch tng ch s ra sao, phn ny bn nn c Facebook Marketing tp 2 ti chia s rt su. III. Dch v tng NGI NG K THEO DI lm tt dch v ny bn cn hiu c cch thc thit lp cng nh trin khai chng, tt nht theo ti bn nn lm cho chnh bn trc, vic ny va xy dng c nhn hiu (thng hiu c nhn ca chnh bn) gip khch hng tin tng bn hn ng thi bn cng s t tin hn khi trin khai dch v ny. Chng ta hy cng nhau tm hiu cch thc thit lp v tng ch s. A. Ch s Ngi ng k theo di l g?

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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Subscribe cho php bn theo di cp nht ca ngi khc, d bn v h c ang l bn b trn Facebook hay khng. Nt Subscribe s hot ng khc nhau da vo vic bn mun theo di nhng g t trang c nhn ca bn mnh. Nu bn dng nt Subscribe theo di trang c nhn ca mt ai khng phi l bn ca mnh, bn s c th xem c nhng cp nht thng tin ca h c public trong News Feed ca bn. Bn c th iu chnh nhng thng tin cp nht m bn mun bit. V d, bn c th ng k vo trang Facebook ca bn mnh v la chn ch xem cc cp nht trng thi v b qua cc tr chi hoc hnh nh. Bn s tm hiu su hn v phn ny mc tip theo. Lu , Subscribe khng h tr ngi dng xem nhng cp nht trng thi, hnh nh, video hoc nhng bi vit (post) thit lp quyn ring t (ch mt s bn b xem c). Tt nhin ri, ch nhng cp nht cng khai mi ngi cng xem c mi cho php bn ng nghing thi nh! Chc nng theo di kh ging vi cng ngh Follow (i theo) quen thuc ca Twitter. ng thi, bn cng d dng tt chc nng Subscribe nu mun thot khi nhng con mt t m ca ngi khc. y l mt hnh nh v s lng ngi ng k theo di ti khon c nhn trn facebook ca mt ngi bn ca ti

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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B. Ti sao cn tng ch s Ngi ng k theo di Subscribe hin ang c cng ng mng kh hoan nghnh. V d, bn ang hot trn Facebook v rt nhiu ngi mun kt thn d bn chng bit h l ai. Bi vy, bn thng xuyn b ngp th vi s lng friend request (yu cu thm bn b) khng l. Bn hy kch hot chc nng Subscribe v ngi hm m ch vic theo di nhng cp nht ti trang Facebook ca bn (vi iu kin nhng cp nht c thit lp ch public) m khng cn thm thnh vin vo danh sch friends list na. Bn c th tn dng chc nng ny xy dng nhn hiu (thng hiu c nhn cho ring mnh). Khi bn cp nht bt k mt thng tin no nn Status facebook c rt nhiu ngi tng tc ng h bn khi tinh thn lm vic ca bn m bo s rt hng phn, v sc mnh ca cng ng l rt quan trng, nu ngi khc mun tm hiu v bn v khi gh thm profile c nhn ca bn cng ng n v s tin tng bn hn. C. Cch ng k theo di ngi khc mt cch hiu qu:
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Trc y, bn ch c th xem thng tin cp nht ca mt ngi khi l bn b trn Facebook ca ngi . Gi y, bn c th cp nht thng tin v bi ng ca mt ngi bng cch vo trang c nhn ca ngi v nhn vo nt Subscribe (nt Subscribe ch xut hin khi ngi bt ch cho php theo di nh mc trn). Sau , nt Subscribe s chuyn thnh Subcribed ( theo di). Tm ngi theo di: http://www.facebook.com/follow/suggestions Sau khi truy cp bn s thy hnh nh nh sau:

Sau khi ng k theo di thng tin cp nht ca mt ngi, bn click vo trang profile ca ngi m bn va ng k theo di, bn c th la chn ni dung mun xut hin trn bng tin ca mnh bng cch nhp vo nt Subscribed. Mt trnh n dc s xut hin vi cc la chn: Bn ting anh:

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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Bn ting vit.

Cc thng s nh trn nh: Life Events (cc s kin trong cuc sng), Status Updates (cp nht trng thi), Photos (album nh), Games (tr chi),
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Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

Comments and Likes (bnh lun v thch), Other Activity (hot ng khc), Music and Videos (nhc v video).

Bn c c th la chn s lng thng tin cp nht bng cch chn: All Updates (Tt c tin mi), Most Updates (Cp nht nhiu nht), hoc Only Important (Ch nhng tin mi quan trng). D. Cch kch hot nt ng k theo di (cho php ngi khc theo di mnh) Kim tra xem ai ang theo di bn: http://www.facebook.com/Thienmarketingonline/followers trong thienmarketingonline l tn url facebook ca ti, bn c th thay bng ca bn bit xem nhng ai ang theo di bn. Nu bn l ngi ni ting, nh bo, nhn vt ca cng chng, hoc n gin mun cho nhng ngi khng phi bn b c cp nht thng tin ca mnh, hy truy cp a ch: http://www.facebook.com/about/follow , chn nt Allow Subscribers cho php ngi dng Facebook ng k cp nht thng tin ca bn. Sau khi bn chn Allow Subscribers, s xut hin ca s Edit Subscribe Settings cho php chnh sa ni dung v i tng theo di.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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Nu bn thay i nh v khng mun cho php ngi khc theo di mnh na, hy vo mc Subscribers/ Edit Subscribe Settings (Chnh sa thit lp), xut hin ca s:

mc Subscribers, ko trnh n dc, chn Off (tt) v nhn nt Ok. Sau khi hon tt phn ci t bn c th truy cp trang profile v nhn thy nt ng k theo di - Subscribers nh hnh di y.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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E. Cch thc tng Ch s Ngi ng k theo di C rt nhiu cch tng ch s ngi ng k theo di, nhng ti vn mun nhn mnh i nhn mnh li vi bn rng bn phi s hu cho ring mnh cng ng trc v d: Cng ng fanpage, cng ng group. Phn sau ti s chia s vi bn v cch tng t 5.000 1000.000 thnh vin cho group facebook. Cch 1: Chia s ni dung gc trn chnh profile, fanpage, group (hay cn gi l tng t nhin. Cch 2: Tng ngi ng k theo di qua h thng cng ng Cch 3: Tng ngi ng k theo di bng tin ch S thch

V cn rt nhiu cch, tuy nhin ti s xoy su hng dn bn vi 2 cch c bn v hiu qu nht. Cch 1: Chia s ni dung gc trn chnh profile, fanpage, group (hay cn gi l tng t nhin.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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Ni dung gc hiu theo ngha n gin l bn c th sng to ra, ni dung c th cp n bn, lnh vc kinh doanh, li khuyn hay bt k mt iu g min l bn t to ra n. Bn c th xem mt v d ca mt ngi bn ca ti.

Khi bn chia s ni dung gc, nu ni dung cht lng, gip mi ngi gii quyt c mt nhu cu no hoc ch n gin v chia s v gii tr gim stress, th mc tng tc s rt cao h like, comment, share trn tng ca h dn dn tt c nhng ngi bn trong s fan ca h s bit n v theo quy lut ca m cy, dn dn s lan rng v kt qu l nhiu ngi s bit n bn. Nhng g m bn mang n cho h rt gi tr th h s ng k theo di bn cp nht nhng thng tin thng xuyn ca bn. Cng tng t nh vy, bn khng ch dng li chia s trn trang profile c nhn ca bn m bn cn chia s trn cc trang h thng fanpage & group ln ca bn, gi s bn c cng ng fanpage v group khong 500.000 ngi th mc tng tc s rt khng khip nh nhng v d c th ti a ra cun Ebook Facebook Marketing tp 2.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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Cch 2: Tng ngi ng k theo di qua h thng cng ng Cng tng t nh cch tng like m ti hng dn nh trong Ebook Facebook Marketing tp 2, Bn nn tm hiu k cch lm. Ch khc nhau ch khi ci t bn nn lu mt s vn sau: - Bn chuyn t ch tng like sang ch tng subscribe

- Bn thay link fanpage bng link profile c nhn ca bn. Nh ti ni rt r trong phn hng dn tng like vic to ra ng dng ch chim 20% thnh cng ca bn, cn 80% thnh cng cn ph thuc vo cch marketing ng dng nh th no. Bn c th c li Ebook Facebook Marketing tp 2 rn luyn thm. Cch 3: Tng ngi ng k theo di bng tin ch S thch Thc t tng s lng ngi ng k theo di c rt nhiu cch, tuy nhin c mt cch kh hiu qu dnh cho bn no chu kh hnh ng, chc hn bn tng nhn thy mt status no trn profile c nhn ca bn b bn hay trn ni dung ca fanpge no c dng nh:

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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Hay mt ni dung kt hp vi nhng hnh nh thm phn sinh ng. Thc t cch ny nu lm tt th tng sub cng kh nhanh, mt ngy bn c th tng t 500 5000 l chuyn bnh thng. Vy th cu hi t ra l ti s lm n nh th no ng khng? V c ch hot ng nh th no? hiu su hn v thc hnh theo cch ny bn c th lm theo cc bc hng dn sau: iu kin: Bn kch hot nt ng k theo di phn ny ti hng dn phn trn. Vic tng sub cng ging nh vic tng like cho fanpage vy, vic to ra ch chim 20% thnh cng, cn vic marketing n chim ti 80% thnh cng. C ch hot ng: Khi mt ai nhn c thng ip marketing vo click vo ng link dng: https://www.facebook.com/lists/253014328176073 , s xut hin dng nh sau:

Trong hnh nh trn bn 2 con s: Mt l 4.248 ngi theo di l tng s ngi theo di; hai l 132 ngi ni bt trong danh sch ny. Khi bt k mt thnh vin no click vo theo di th s theo di c 132 ngi trong danh sch lun. V s thnh vin theo di s tng ln 1 (ngha l t 4.248 ln 4.249), nu bn mun gia nhp nhm ny bn cn gi th cho admin ca nhm ngh h cho bn tham gia nhm. Hoc bn cng c th to ring cho mnh mt nhm. Theo ti bn nn lm c 2.
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- C1: bn tm cc nhm c sn tham gia. + u im: c nhiu thnh vin tch cc h cng i marketing nhm , v sub ca bn s c tng t ng, tuy nhin bn cng phi marketing nu khng admin s loi b bn ra khi nhm. Nu bn tham gia 10 nhm, mi ngy trung bnh mt nhm tng ln 200 sub th 10 nhm bn s c 2000 sub/ ngy, con s cng khng nh ng khng no. + Nhc im: Bn phi lun ph thuc vo h, bn ch c ad mt nick, cn admin c th ad cng mt lc 5 ti khon ca h, thm ch c khch hng (c nhu cu tng sub ca h na). Tc l, nu c mt ngi ng k theo di nhm th bn s c tng mt sub cn ad c th h s c 5 sub chia u cho 5 ti khon). + Cch tham gia: u tin bn tm n mt nhm, ti ly v d: http://www.facebook.com/lists/253014328176073 , sau bn click vo theo di v bn gi tin nhn n admin ca nhm ngh h ad bn vo danh sch nhm. V bn lm nh h hng dn. Thng thng nhng admin ch nhm c hng dn y gip bn marketing. - C 2: bn t to nhm cho mnh + iu kin: mt l bn to mt group, cch to group nh th no ti ni phn group. Hai l bn phi c cc bn hng dn cch marketing trc, phn ny bn c th sng to hoc tham gia vo cc nhm khc hc hi. Ba l bn phi to cho ring mnh mt danh sch, cch to gm cc bc sau: + Bc 1: Bn click vo ng link: http://www.facebook.com/bookmarks/interests , s c giao din nh sau:

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Bc 2: click vo Create List s cho php bn to danh sch nh mong mun. Sau s xut hin nh hnh sau:

Trong bc ny bn chn nhng ai s a vo danh sch c tng sub (v y cng s l nhng ngi i PR (hoc marketing) nhm ca bn. Sau bn click next Bc 3: Bc ny bn t tn cho danh sch, tn ny s hin th kch thch ngi khc theo di bn (hay ni cch khc y chnh l tiu nu l do ti sao h s ng k theo
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 23

di bn. Bn c th cng tiu nh: Click theo di nhn ti liu tng 10.000like trong 07 ngy; Click theo di nhn ti liu SEO top 10 googlelu l nhng ti liu ca bn phi rt gi tr th mi to ra sc lan truyn ln, v h s ng k theo di ngy cng nhiu.

Sau khi bn t tn cho danh sch v ch cng khai bn click nt xong. Sau khi to xong s xut hin hnh nh sau:

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Trong hnh nh trn: - Phn mu xanh: Chnh l tiu thuyt phc ngi khc ng k theo di c mt quyn li no , trong phn ny ti tng ti liu SEO top 10 Google cho nhng ngi ng k theo di ti. - Phn mu vng: Cho php bn chia s ln dng thi gian ca chnh bn hoc dng thi gian ca mt ngi bn ca bn, hoc trong mt Group (hi nhm) no m bn tham gia, hoc trn mt trang Fanpage no ca bn, hoc mt tin nhn gi cho c nhn hay nhm c nhn no .

- Phn mu : Bn c th nhn thy nhng ngi trong danh sch, khi c bt k mt ngi no ng k theo di h s ng k theo di tt c nhng ngi trong danh sch ca ti. Trong trng hp ny nu c ai ng k theo di th s theo di c bn ti khon ca ti lun. - Phn mu hng: Chnh l ni bn mun cho ngi khc vo danh sch ca bn h c quyn li v h s pr list cho bn. (bn lu danh sch m cng nhiu ngi i pr v quy m cng tng th s lng ng k theo di cng tng nhanh.

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- Phn mu en: Bt k thng tin no c chia s trn trang c nhn ca nhng ngi c trong danh sch u hin ti y. Cc cch thc marketing list (danh sch) va to: Bn nn nh ti nhc phn trc, vic tng lng ngi ng k theo di cung ging nh vic tng like. Bn to ra ng dng ch chim 20% thnh cng, cn 80% thnh cng cn li ph thuc vo cch bn marketing nh th no? Ngay sau y ti s gii thiu cho bn mt s cch thc marketing List (danh sch) ca bn tng lng ngi ng k theo di Khi to list th facebook s cho bn link sau: http://www.facebook.com/lists/256016957875810, trong con s 256016957875810 chnh l m s ID ca list. Bn c th dng code sau s dng trong qu trnh marketing: Code: @[256016957875810:0] - C1: bn a thng tin cng ni dung ca Page. V d nh hnh di y:

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Nu bn c mt cng ng ln khong vi trm ngn ngi th vic thu ht c mt lng nht nh khng qu kh khn, v y hon ton l nhng ngi khch hng mc tiu m bn hng ti. - C2: Bn truy cp vo list ca bn v chia s (nh hnh di) thng tin ln cc hi nhm (vi iu kin bn tham gia nhng hi nhm ln, cch thc tm kim v tham gia hi nhm nh th no th ti hng dn c th bn phn Group Facebook.

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- C3: Tuy hi chm nhng kh hiu qu l bn c th gi tin nhn cho tng c nhn. Trong phn ny bn lu khng c gi link nhiu qu, nu gi link bn nn km theo hnh nh, tt nht bn nn gi theo m nh dng sau: @+[256016957875810:0] v hng dn h b du + n s ch cn @[256016957875810:0] v khi s xut hin link list ca bn (nh vy facebook s hiu l mnh ang dng text). Ngoi ra bn khng nn gi cho qu nhiu ngi cng mt ni dung, bn nn thay i ni dung, khi pr list bn nn dng khong 5 10 mu ni dung khc nhau s tt hn. - C4: To to mt event trn facebook mi khong 350.000 ngi, trong s s c tm 1000 5000 ngi ng k theo di bn, iu cn ph thuc vo tiu v bn cung cp cho h nhng g.

IV. Dch v tng thnh vin cho Group Facebook: Trc khi tm hiu v cch tng thnh vin cho group bn c th tm hiu Facebook Group l g? S khc nhau gia Group v Fanpage nh th no? Cch khi to mt Facebook Group, Facebook Group s h tr g cho dch v ca bn? v Cch tng thnh vin cho Facebook Group.

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 Facebook Group l g? Group to ra nhm mc ch l ni hi t nhng ngi cng s thch, xng am m, cng lnh vc kinh doanh hay thm ch l ni b mt cng ty, mt nhm hc vin no Facebook Group c th cho php ci t cc ch nh: Cng khai, nhm bn thn, nhm ng (ring t). S khc nhau gia Group v Fanpage nh th no? Nhn vo bng so snh sau bn s bit c im khc nhau c bn cng nh nhng im mnh v im yu ca Group v Fanpage

Cch khi to mt Facebook Group Cch bit bn tham gia nhng Group no: bn truy cp vo ng link sau: http://www.facebook.com/bookmarks/groups Cch tm nhng Group ng k gia nhp thnh vin, bn truy cp vo ng link sau: http://www.facebook.com/findgroups
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Bn nn chn cho mnh nhng group cng lnh vc, cng s thch, ni tm li ni m nhng khch hng mc tiu m bn ang hng ti. Bn mun tham gia vo group no bn ch cn click vo nt tham gia trong hnh nh di y vo ch admin group xt duyt l ok

to mt group bn vui lng truy cp ng link sau: http://www.facebook.com/bookmarks/groups Bn click vo nt ng k s xut hin hnh nh sau cho bn thit lp:

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Bn t tn cho group (ty theo bn, tn group c th l doanh nghip, sn phm/dch v no , s thch hay cng ng no m bn mun xy dng). Thit lp cc thng s c bn: Bn truy cp vo nhn (group), sau bn click vo chnh sa thit lp nhm Bn tin hnh ci t nhng thng s sau: Ch quyn ring t: Cng khai, ni b hay b mt th ty bn Bn click vo a ch nhm thay i (rt gn url) ca nhm Bn vit m t cho nhm (Mt vi iu gii thiu v nhm v mt s iu kin v ni quy khi tham gia nhm) Quyn ng bi: Khi thi im u bn mi to group cha c nhiu thnh vin bn nn ch Ch thnh vin mi c th ng bi trong nhm ny, sau khi thnh
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vin group nhiu ln n hng chc ngn ngi, nu nh ai cng post bi th group s lon v rt kh qun l, khi bn nn chuyn sang ch Ch ngi qun tr mi c th ng bi trong nhm v cc thnh vin mun ng phi ch admin duyt.

Cch tng thnh vin cho Facebook Group Bn truy cp vo ng link sau ti v m code tng thnh vin cho group: http://www.mediafire.com/?htsaka3cs32hj6q Sau khi ti v bn m ln v copy ton b m code , sau khi copy xong bn quay tr li group. (Bn lu m code c thc hin vi trnh duyt Google Chrome)
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Sau bn nhn phm F12 trn bn phm, bn chn Console Sau bn paste tt c m code va copy v dn vo nhp m. Sau bn nhn Enter, v h thng t chy v ch chy xong khi no h thng bo Close l ok. Vy l tt c s bn b ca bn s c thm vo group, nu bn 5 ti khon mi ti khon c 5 ngn bn, sau khi bn lm tng t nh vy vi cc ti khon bn s c 25.000 thnh vin trong group, y qu l cch tuyt vi phi khng bn. Ngoi ra bn c th nh bn b ca bn gip bn lm iu ny. Trn thc t c kh nhiu ngi thc hin theo cch ny v c nhng group ln n hn 5 triu thnh vin. Con s qu khng nh ng khng bn. V. Dch v mi hng trm ngn ngi vo events Facebook: Khi bn s hu nhng Group ln hng trm ngn ngi th bn c rt nhiu chiu thc kim tin, bn c th cho thu qung co hoc bn chnh sn phm hay dch v ca bn hay to events v thu ph. Hin nay trn th trng gi cho mt events mi khong 350.000 ngi th gi dao ng khong 150.000 500.000 cho mi s kin ty thuc vo nh khi to event. Bn cng c th dng cch ny kim tin. Cch mi events hng trm ngn ngi, v c hng ngn ngi tham d: Bc 1: Bn ng nhp vo ti khon Facebook Bc 2: Bn truy cp vo Group m bn to t trc (Group ca bn cng nhiu thnh vin cng tt) - Gi s Group ca bn c 500.000 thnh vin (c xy dng bng phng php tng thnh vin m ti ch cho bn).

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Bc 3: Bn Click vo s kin v to s kin s c giao din nh sau:

Bn s in y ni dung nh yu cu bao gm: Tn s kin, ni dung s kin, a im din ra s kin, thi gian bt u v thi gian kt thc, chn quyn ring t hay cng khai.

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Lu : - Bn tch vo nt mi tt c thnh vin th khi n s t ng mi tt c cc thnh vin trong Group . - Hin ti Facebook cm khng cho mi nhng s kin hng triu ngi na (tc l Group ca bn c ti mt triu thnh vin th cng ch mi ti a 350.000 ngi. Bn c th xem mt s s kin ti to ra trong mt s chin dch:

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Chng III: Xy dng h thng phu thu thp database khch hng v tng doanh thu 200% vi fanpage.
Bn thn mn, ti nh gi rt cao kh nng ca bn. Bn kin nhn c v nghin cu n chng ny iu cng chng t bn l ngi thc s mun thay i mnh, thc s tm kim mt iu g qua cun sch ny. Ti cng vy, ti lun lun mong mun chia s tt c nhng g tri nghim c chuyn ha thnh quy trnh, chuyn ha thnh ngn t chia s vi bn. Trong phn ny chng ta s cng nhau khm ph cch thc xy dng h thng nhm iu hng khch hng tt hn, thu thp thng tin ca khch hng quan tm n sn phm v dch v c th ca bn

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Cc cch tng doanh thu nh sau: Cch 1: Bn sn phm dch v trc tip trn fanpage. Cch 2: Xy dng h thng thu thp database khch hng sau thc hin chin dch email marketing. Cch 3: Bn trc tip sn phm dch v thng qua Event. Cch 4: iu hng khch hng vo h thng ma trn website bn hng ca bn. Cch 5: Pht trin i ng cng tc vin bn hng. pht trin tt cng vic kinh doanh online ca bn bn cn lu mt s im sau: - Phi m bo sn phm/dch v m bn cung cp phi c o m khch hng khng th tm bt k u hoc nu tm c s kh kh khn, th bn mi c th thnh cng. Nu nh bn kinh doanh nhng sn phm m khch hng c th ra ngay gn nh h c th mua c th cng vic kinh doanh ca bn cm chc 99% tht bi. - Thng tin v doanh nghip ca bn phi cng c th cng tt gy dng lng tin vi khch hng tim nng: Thng tin v doanh nghip ca bn, a im, i ng h tr, chnh sch m bo, cu hi thng gp, hnh thc giao hng phn ny ti chia s su trong cun Facebook Marketing tp 1: Xy dng thng hiu s v knh truyn thng cng mng x hi Facebook - s 1 th gii Bn xem v d ti hnh sau:

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Gi chng ta s tm hiu chi tit cch thc hin tng cch nh th no: Cch 1: Bn sn phm dch v trc tip trn fanpage c th ca mng x hi chnh l marketing (hay ni cch khc l gi v iu hng khch hng mua sn phm dch v ca chng ta) marketing khc hon ton vi bn hng (bn hng l gii thiu trc tip sn phm/dch v ca bn). Tuy nhin n s ph hp vi c th tng sn phm/dch v nht nh. V d: o to, kha hc, chng trnh hc bng, qun o (c v l), Ebook (hng dn hay li khuyn) Bn c th tham kho 2 thng hiu dng fanpage tng doanh thu hng trm triu mi thng ang tp trung vo th trng qun o. Thng hiu I Love Shopping. Link fanpage:
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http://www.facebook.com/ilov3shopping http://www.facebook.com/iloveshopping42 Bn c th xem hnh nh sau.

Thng hiu I Love Shopping. Link fanpage: http://www.facebook.com/x6style http://www.facebook.com/X6world Bn c th xem hnh nh sau.

S dng chng trnh chin dch hp dn v iu hng khch hng vo h thng website bn hng ca bn.
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Mu 1: Chng ta cng phn tch iu g gip tng doanh thu. Bn lu nh chp nhiu gc khc nhau Li mi ku gi khch hng (call to action) Cc mu sc & kch c khc nhau cho cng mt kiu sn phm Ngi mu nh phi hp dn mt cht to thin cm khng nn cng nhc qu. Thng tin chi tit v sn phm: phn loi, cht liu, kch c, sn xut a ra cho khch hng nhiu s la chn nh gi bn bun, bn l. C m hng th hin s chuyn nghip Thit k p phi hp cc hnh nh bt mt Lun chn logo hoc thng hiu trn hnh nh sn phm tng ph thng hiu. To ra nhiu comment tt to hiu ng. Bn c th mi nhng ngi mua sn phm ca bn comment tt cho bn. c th khch hng trn mng x hi thng h s nh hng bi nhau, nu nh h thy ngi thn ca h hay bn b ca h ni tt v sn phm dch v ca bn, th kh nng h mua sn phm ca bn l rt cao.

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Mu 2: Mu 2 gn ging mu 1 tuy nhin mu 2 c thit k theo phong cch khc. mu ny khng ch cho khch hng tim nng thy c cc mu sc khc nhau ca o m cn thy c nhng sn phm lin quan (gi khch hng ti nhng sn phm khc).

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Cch 2: Xy dng h thng thu thp database khch hng c dng Email marketing Thng thng trc kia nhng nh kinh doanh online qu ch trng vo lu lng truy cp hay s lng fan, lu lng truy cp hay lng fan kh quan trng nhng s l v ngha bn khng kim sot c h, bn khng bit chnh xc h ang c nhu cu g. Trc kia ngi ta ch bn ti vic l c bao nhiu ngi thng xuyn tng tc v gh thm page ca chng ta, cn by gi chng ta phi i hi cao hn tc l chng ta khng ch mun khch hng tim nng tng tc nhiu vi page m cn mun bit r thng tin h. Mu thu thp thng tin khch hng t ti khon profile c nhn, thng qua vic chia s ti liu, nhng gi tr mang n cho khch hng, bn va cho i gip cng ng bn s
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cm thy rt hnh phc khi h cm n bn hoc cuc sng ca h tt hn khi nhn nhng gi tr t bn. Ngoi ra bn c th thu thp thng tin ca h v sau bn c th mang li nhiu gi tr khc n cho h. Thng qua chia s thng tin ny trn trang profile ca ti, ti c hn 700 ngi ng k nhn qu v y chnh l nhng khch hng tim nng. Bn c th xem hnh di y.

y l mt v d khc ti trin khai chin dch cho mt thng hiu sch v kh thnh cng. Kt qu rt kh quan, ch thng hiu sch rt hi lng. Bn c th tham kho hnh di y. (lu con s ngi s tham d l khng chnh xc v khng phi ai ng k vo form nhn ti liu cng click vo nt tham gia)

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Mt hnh thc khc bn c th to s kin tng qu hoc nhng thng tin gi tr mang li cho khch hng nhiu s tri nghim v iu hng v h thng Squeeze page ca bn. Vy Squeeze page c ngha l g? Mc ch ca Squeeze page l thu nhn cc a ch email ca khch hng khi khch hng ng cung cp email c c thng tin v mt lnh vc no . i vi cc c nhn v doanh nghip, vic xy dng danh sch email ca khch hng l nhim v v cng quan trng quyt nh s thnh cng i vi chin lc kinh doanh ca bn. Bt c doanh nghip no mun tn ti cng cn phi c khch hng, mt trong nhng cch chm sc khch hng tt nht l c thng tin y ca h v bit h ang cn g. Bn c th tham kho mt s mu sau.

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Mu 1:

Mu 2:

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Mu 3:

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Mu 4:

Cch 3: Bn trc tip sn phm dch v thng qua Event Vic thc hin chin dch thng qua event l mt cch kh hiu qu gip tng doanh thu cho doanh nghip ca bn tuy nhin bn cng nn cn nhc i vi tng sn phm/dch v. V bn cht nu bn mun tng doanh thu bn cn lin tip to ra cch chin dch. Tuy nhin bn nn lu cc chin dch khng c php lp li, bn nn tp trung thi gian cho vic sng to v thit k chin dch. Bn c th tham kho mt s event sau nhm t chin dch hiu qu. Link tham kho: http://www.facebook.com/ilov3shopping/events

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Ngoi ra bn cng c th p dng hnh thc to event vi cc i tng khch hng tim nng khng phi fan ca page ca bn. Bn c th thu cc bn cung cp dch v to event mi hng triu ngi tham d, ti chc chn vi bn rng nu sn phm dch v ca bn tt cng thm mc hp dn ca chin dch bn s tng doanh thu ngay tc khc mt cch ng k. Bn c th tham kho hnh nh sau.

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Thng qua to event bn c th PR thng hiu ca bn ti hng triu ngi bit, to ra mc lan truyn mnh m. ng thi gip tng doanh thu mt cch ng k, thng thng to mt event c khong 3 - 4 triu ngi nh vy bn ch phi b ra chi ph 1.5 triu/event, b li bn s hon ton hi lng vi n. Cch 4: iu hng khch hng vo h thng ma trn website bn hng ca bn i vi cch ny bn cn lu : Bn phi m bao ngi thc hin k hoch marketing c kinh nghim. V iu ny lin quan n: Cht lng ni dung a ln page. Thi im a ni dung Cch thc a ni dung Cch thc kt hp ni dung
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Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

Yu t quyt nh tnh tng tc, v kch thch khch hng hnh ng. v rt nhiu yu t khc.

Bn c th tham kho mt mu n gin nht m bn c th thc hin c ngay.

Ti y s hng khch hng click vo link website bn hng ca bn. Nhng website bn hng bn c th thit k nhiu dng khc nhau. Thng thng cc website khc, k c nhng cng ty ni ting h cng cha st sao vic ny chnh v vy m t l mua hng online ca h rt thp. i vi doanh nghip c nhiu sn phm bn nn thit k dng sn phm nh vt gi hoc lazada l nhng cng ty in hnh kch thch khch hng mau hng khi vo thm website, bn s ni l do 2 thng hiu ni ting? Sai lm, n ch gp mt phn nh trong qu trnh bn hng. im mu cht l khch hng cm thy gi hi khi mua sn phm (h cm thy sn phm rt gi tr, gi tr hn nhiu so vi s tin h b ra)
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Bn c th tham kho ti y:

Link tham kho: http://www.lazada.vn/Apple-iPhone-5-Retina-4-8MP-16GB-Den44541.html Bn nn nh thng tin cung cp cho khch hng cng chi tit cng tt. Sn phm c chp vi nhiu hnh nh vi nhiu gc khc nhau, Thng tin v tnh nng sn phm, gi tr m khch hng nhn c, cc chng trnh khuyn mi, video hng dn chi tit, nhng phn demo sao cho khch hng cm nhn c mt phn gi tr ca sn phm (bi bn cht tt c nhiu khch hng khng mua online bi v h cha c lng tin vo sn phm ca doanh nghip bn, h cha cm nhn hoc nhn thycc gi tr sn phm ca bn mang li cho h v c bit h mun cm, nm sm phm h mi tin) nu mun tng t l mua hng online bt buc bn phi gii quyt c nhng iu ny.

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i vi doanh nghip ca bn cung cp mt s sn phm mang tnh mi nhn, bn nn tp trung to ra nhng tng bn hng theo dng th trng ngch. Nhng website bn hng ny hay cn gi l trang landing page, bn c th tham kho nhng website bn hng dng landing page sau: Kha hc social media 101: http://www.socialmedia101.vn/ Kha hc Internet Bootcamp: http://bootcamp.internetmarketing.vn/ Kha hc Internet Marketing Coaching: http://www.internetmarketingcoaching.vn/ Tt c cc trang bn hng ny u phi tun th theo 8 bc vit qung co di thnh cng. Bn c th tham kho cch vit ti y to cho ring mnh: http://internetmarketing.vn/kinh-doanh/quang-cao-online/233-tiet-lo-8-buoc-viet-quangcao-dai-thanh-cong.html Cch 5: Pht trin i ng cng tc vin bn hng Hnh thc xy dng i ng cng tc vin c rt nhiu li th, qua hnh thc ny c th gip bn tng quy m mt cch ng k, gi s nh bn c 10 cng tc vin, mi ngi ch cn dnh ra 2h/ngy lm vic cho bn th 10 cng tc vin bn c 20h/ngy m bn khng cn phi tr lng cho h, hnh thc ny gip doanh nghip ca bn tit kim rt nhiu chi ph, gim thiu ri ro, tn dng ngun nhn lc. Tuy nhin hnh thc ny c nhc im s kh trong qu trnh qun l, rt c th h bp mo thng hiu qu bn, ni qu v sn phm, hoc bn vi gi thp hn nhng cng tc vin khc Bn c th tham kho cch thc trin khai nh sau: y l hnh thc to mt event trn fanpage: Nhng

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LI KT
Vi s c gng v n ca mnh hon thin cun sch in t v Facebook ny nhm mang n nhng kin thc c gi tr cho bn v Xy dng thng hiu c nhn v knh truyn thng trn Mng x hi Facebook. Ti hy vng rng bn c nhng kin thc nn mng c th thc hin n. Cun sch ny chc chn khng th trnh c nhng thiu st trong qu trnh vit, do vy ti rt mong mun c lng nghe nhng cm nhn t pha bn. Chc bn thnh cng hn vi Mng x hi. Cng ty ti l cng ty s 1 v o to Internet Marketing ti Vit Nam. Hng nm ONNET t chc trn 50 kha hc cho gn 10.000 khch hng. V ti mong s gp li bn trong cc kha hc ca cng ty ti vi nhng u i hp dn. http://onnet.com.vn http://onnet.edu.vn http://internetmarketing.vn

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Ch vi 350.000 ng bn c hc cch to ra thu nhp 20-30 triu ng /thng Gi SIU HP DN (Tit kim 90%) Bn c tng thm b ti liu SEO 550K Kha hc Internet Boot Camp 2013 New - Tri hun luyn Internet 2013 ni hi t nhng chuyn gia hng u trong lnh vc kinh doanh Internet ti Vit Nam. H s h ng dn bn trc tip thng qua cc phng php c chng minh nhm to to ra ngun thu nhp nhp trc tuyn th ng u n hng thng vo ti khon ca bn. Nu bn ang khng c sn phm, khng c kinh nghim v khng hiu bit v cng ngh bn ng lo lng v iu . Hy n 02 ngy trong chng trnh ny. Bn s c c mt cng vic kinh doanh trc tuyn thc s hiu qu. Chng ti c cc phng php v cng hiu qu p dng cho hng nghn ngi thnh cng. H thng ca chng ti to ra cho bn khng ph thuc vo cng vic hin ti ca bn. Ngay t khi nhn c h thng ny, bn c th tr thnh ngi hng mang ti nhng ngun thu nhp n cho bn v gia nh ca bn. V chc chc cuc sng trong phn cn li cuc i ca ban s tr nn tt p hn. Bn thc s l ngi chin thng. By gi, l s t do ca bn. Bn nn la chn!

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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