DDB

Worldwide & Tribal Worldwide Announce Participation in Internet Week 2013 Events Executives Participate in Nine Panels at this Years New York Conference
Date May 21, 2013

Location New York, NY

DDB Worldwide & Tribal Worldwide Announce Participation in Internet Week 2013 Events Executives Participate in Nine Panels at this Years New York Conference
New York, NY, May 21, 2013 - DDB Worldwide, a division of Omnicom Group (NYSE), and its Tribal Worldwide division announced today its participation in the Mobile Media Upfront and Internet Week New York, taking place May 20-23, 2013. Admission is free, but space is limited, so attendees are encouraged to register well in advance. Mobile Media Upfront Events Paul Gunning, CEO of Tribal Worldwide, will participate in the panel, View from the Top: Omnicom, OMD, PHD, DDB about how Omnicom is integrating mobile into all of their agencies to help their clients win. The panel will take place on Monday, May 20 at 3:05pm, at New World Stages (340 W. 50th Street, NYC). Rich Guest, President US of Tribal Worldwide, will sit on the panel, Advice from the Experts How Campaign Strategy and Creative will Win in Cannes on Monday, May 20 at 3:40pm, taking place at New World Stages (340 W. 50th Street, NYC). Dirk Rients, SVP, Director of Mobile at DDB Chicago, will participate in Location, Location, Location. This event will take place on Monday, May 20 at 4:15pm, at New World Stages (340 W. 50th Street, NYC).

 Internet Week New York Events At the APPNATION Cross Platform Summit, Dirk Rients, SVP, Director of Mobile at DDB, will moderate a panel titled, Analyzing the Impact of Second-Screen Apps. Panelists will discuss the second-screen app revolution and what we have learned. This panel will take place at 82 Mercer St. on Monday, May 20 at 4:45pm. Paul Gunning, CEO of Tribal Worldwide will participate on a panel, Beyond the Spot: How Are New Ad Formats Shaping Online Video? The panel will take place Tuesday, May 21 at 4:30pm at Eventi A Kimpton Hotel (851 Avenue of the Americas). DDB and Tribal Worldwide will also host three sessions at NYU Tisch Hall (40 West 4th Street, Room 101): Internet Week & DDB California: The Age of The Alchemist, Wednesday, May 22, 9:00am-10:00am Vincent Higgins, DDB California, and Tyler Wilson, DDB California, will walk the audience through this unique parallel, highlighting how we can use brand positioning, consumer mindset as well as technologies of today to bring this Alchemy to life. Internet Week & DDB New York: Storytelling & Social Media, Wednesday, May 22, 10:30am-11:30am The presentation will examine points on storytelling: prehistoric to present, whats next and explore the concept that social media is in fact, not new. Internet Week & Tribal Worldwide: The Finely Curated Life, Wednesday, May 22, 2:30pm-3:30pm Tribal will sit down with leaders in the curatorial world and with experts from the most popular content curation site on the web, BuzzFeed, to examine what needs to be considered when curating a brand and how to innovate in a space thats seems like its all about re-use. Joe Cianciotto, Director of Digital Integration of DDB, will participate in Social Is Now Mobile, But Is Your Social Marketing Plan Ready? on Wednesday, May 22 at 4:15pm. This event will take place at Eventi A Kimpton Hotel (851 Avenue of the Americas). Our significant presence at Internet Week this year is important to us, said Mark OBrien, CEO of DDB North America. We are thrilled to be involved and contributing to the conversations that transpire from a week devoted to celebrating NYCs thriving

Internet community. IWNY, taking place this year from May 20-27 2013, was launched in 2008 in cooperation with the New York City Mayor's Office of Media and Entertainment. It is a week-long festival celebrating Internet business and culture and will attract more than 45,000 Internet professionals, working across all sectors, attending 250+ events produced by IWNY and 150+ citywide event partners. For additional information on Internet Week New York 2013, please visit: https://www.internetweekny.com/ About DDB Worldwide DDB Worldwide (www.ddb.com) is one of the worlds largest and most awarded advertising and marketing networks. In 2012, DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agencys clients include Volkswagen, Reebok, McDonalds, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY. About Tribal Worldwide Tribal Worldwide (www.tribalworldwide.com), a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. In 2012 Tribal Worldwide was inducted into The FWA Hall of Fame and was recognized as a leading mobile marketing agency by independent research firm Forrester Research, Inc. In addition, the networks Canadian offices were honored with Strategy magazines 2012 Digital Agency of the Year award, while its offices in the Asia Pacific region have been consistently named Campaign Asias Digital Network of the Year. Tribal Worldwide was the first digital agency to be named Global Agency Network of the Year by Advertising Age, winning that designation in 2009, and in 2005 took home Adweeks Interactive Agency of the Year. In addition to winning top honors at the Clio

Awards, New York Festivals, Spikes Asia and The One Show, among others, Tribal was the first to win the Grand Prix in Film with an online execution at the Cannes Lions International Festival of Creativity in 2009. Founded in 2000, Tribal consists of 60 offices in over 42 countries with global headquarters in New York, NY. About Omnicom Group Inc. Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com Contact Christie Giera Christie.Giera@ddb.com +1 212 415 2186 # # #