PRESCRIPTION

EDGE
THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

A QUARTERLY MAGAZINE

PRESCRIPTION EDGE MAGAZINE

THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

OFFICIAL MEDIA KIT

 PRESCRIPTION EDGE MAGAZINE
THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

T
here are many publications on the market that focus on
beauty, fashion, and health topics. With magazines
overpopulating the market, the niche that Prescription
Edge Magazine fills is a fashion, beauty, entertainment, and
lifestyle publication catering primarily to the healthcare community.
Over the years, healthcare has been the least to be affiliated with
fashion or beauty. In fact, healthcare professionals may be less
concerned about the need to be fashionable or beautified because
there has not been a publication that entertains this demographic or
takes their best interests to heart.

Prescription Edge Magazine is a unique and upscale quarterly

publication that will not only target the healthcare community, but
will also embrace the general community of men and women between
the ages of 20-50, who are well-educated, social, active, and aiming for
happier, healthier, and wealthier lives. Because of the healthcare
community that the magazine serves, it will also provide its readers
materials with added benefits that are health-conscious.

Beyond fashion, beauty, and health, Prescription Edge Magazine will

provide its readers with personal health guide and address other
health related issues affecting our communities. It will embrace
charity and other humanitarian programs. Overall, Prescription Edge
Magazine will be able to communicate to its readers that living
healthy can also mean living ‘edgy’ lifestyles.
 PRESCRIPTION EDGE MAGAZINE
THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

L A L A S I N C E R E LY ™

L
a La Sincerely, Inc., was founded in 2007 to contribute to
the fashion industry. La La Sincerely is not only impacting
the world of fashion, but it is revolutionizing the medical
uniforms worn by healthcare professionals. It is leaving
behind the old, white uniforms and dull, not-so flattering scrubs/uni-
forms, and replacing them with glamorous, edgy, and professional
attire. La La Sincerely is the first company to reinvent the designs of
medical attire with patent pending ideas.

La La Sincerely will continue striving to grow and meet the needs of

its consumers. The overall goal of this parent company is not just to
house a number of innovative brands, but to also be a leading com-
pany on its own while providing a variety of products and services.

CONTACT INFORMATION:
PUBLISHER & EDITOR-IN-CHIEF
LALE SOSANYA • PRESCRIPTIONEDGEMAGAZINE@YAHOO.COM • 301.332.7010
ART & DESIGN DIRECTOR
MARY FORD • FANDPDESIGN@VERIZON.NET • 410-488-3032
 PRESCRIPTION EDGE MAGAZINE
THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

P
rescription Edge Magazine provides its readers with a range
of topics such as:

• BEAUTY • FASHION • FAMILY • FOOD •

• HEALTH • RESEARCH • ENTERTAINMENT •
• CHARITY • FITNESS • SELF-MOTIVATION •
• STRESS MANAGEMENT • NATURE & OUTDOORS •
• SPORTS • CAREER • BUSINESS • POLITICS •
• LIFESTYLES • HEALTH DISCOVERIES •
The content will aim to provide benefits to already established
approaches.

EDITORIAL PROFILE
• Upscale advertising platform that is designed to capture new and
upcoming brands.
• Exciting and informative articles that will educate readers on their
everyday lives.
• Feature stories that will tie-in with the essence of the magazine.
PRESCRIPTION EDGE MAGAZINE
THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

BEAUTY
• Innovative beauty ideas, products, and
technology that would provide benefits to
routine approaches.
• Simple tips and approaches to keeping skin
younger and healthier.
• Taking natural or 100% pure approach to
beauty makeups and cosmetics.

FASHION
• Innovative health fashion that features
medical scrubs/uniforms for healthcare
workers: “Health Goes Glamour”.
• Every day modern fashion for men and
women.
• Fashion trends across the globe and what to
wear, how to wear it, and where to buy it.
• Environmentally conscious fashion.

HEALTH
• Health-related topics capturing the
importance of preventive medicine and risk
factors to watch for.
• New developments in healthcare.

ENTERTAINMENT
Entertainment that enlightens, interviews with
celebrities in medicine and entertainment, gen-
eral TV and medical TV shows, music, and film.
PRESCRIPTION EDGE MAGAZINE
THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

FITNESS &
STRESS MANAGEMENT
Yoga and general fitness articles teaching
readers to enrich their minds, bodies and souls.
• Stress management/Self-motivational.

FAMILY
Articles encouraging family togetherness and
introducing various activities that promote
activities within families.

FOOD
• Healthy living by adding organic foods to
traditional dishes.
• How to add organic gardening to kitchen
creations.

CHARITY
• Bringing awareness of the charity community
to our readers.

“THE CIRCULAR”
• Rotating section with articles that could change
per issue depending on its season, such as
business, politics, letters from readers, sports,
travel, career, outdoor/nature, and technology.
 PRESCRIPTION EDGE MAGAZINE
THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

CIRCULATION
• Market: Atlanta Regional Area
• Circulation: 5,000 copies for market
• Distribution: By market to high-traffic news stands, regional book
stores, health care teaching facilities, medical practices, dental offices,
hospitals administrators, residencies and waiting areas
STATISTICS
Magazine Readership: 50,000+ per market
Male 40%/Female 60%
Median Age: 32
Household Income: $75,000
College Educated: 85%
Doctors/Professionals: 35%
The average magazine reader spends about 45 minutes per isssue. Source: MRI Subscriber Survey, Fall 2007

WHY ADVERTISE IN
PRESCRIPTION EDGE?
• UPSCALE, NICHE TO TARGET HEALTHCARE PROFESSIONALS
• ONLY MAGAZINE PLATFORM TO REACH
MEDICAL COMMUNITIES
• ONLY MAGAZINE PROVIDING TOPICS RELATED TO
FASHION , BEAUTY, ENTERTAINMENT AND LIFESTYLES OF
HEALTHCARE PROFESSIONALS WHILE STILL ADDRESSING
HEALTH-RELATED ISSUES
•A PLATFORM FOR AUDIENCE WITHIN DEMOGRAPHICS TO
GET INTRODUCED TO GROUND-BREAKING TECHNOLOGIES
AND BENEFIT FROM INNOVATIVE PRODUCTS AND SERVICES

• PREMIUM PLACEMENT OF ADS: 10% UPCHARGE • AGENCY DISCOUNTS AVAILABLE •

 PRESCRIPTION EDGE MAGAZINE
THE ORIGINAL FUSION OF HEALTH BEAUTY AND FASHION

AD RATES FOR 2009/2010

2 FULL PAGE 1 FULL PAGE
OR COVER 1/2 PAGE 1/4 PAGE
SPREAD
PAGE 8.5” X 5.5” 4.25” X 5.5”
17” X 11”
8.5” X 11”

1X 2X 3X 4X
2 FULL PAGE SPREAD 2,000 3,800 5,600 7,400
1 FULL PAGE 1,500 2,850 4,200 5,500
1/2 PAGE 750 1,425 2,100 2,775
1/4 PAGE 500 950 1,400 1,850
BACK COVER 2,500 4,300 6,100 7,900
INSIDE BACK COVER 2,000 3,800 5,600 7,400
INSIDE FRONT COVER 2,000 3,800 5,600 7,400
• ALL ADS SUBMITTED BY CLIENTS, AGENCIES OR FREELANCE DESIGNERS MUST BE ON CD ROM OR PLACED ON AN FTP SERVER, OR EMAILED IF FILE SIZE IS UNDER 8MB.• THE PROGRAMS WE
USE ARE QUARK XPRESS, ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR AND FREEHAND. WE USE MACINTOSH COMPUTERS.• IMBED ALL FONTS.• INCLUDE ALL PLACED ARTWORK, EMBEDDED
GRAPHICS AND ALL OTHER RELEVANT MATERIALS. FILE FORMATS FOR ANY IMAGES PROVIDED MUST BE .TIF OR .EPS.• PLEASE MAKE SURE YOUR 4-COLOR IMAGES ARE CMYK, NOT RGB TO EN-
SURE PROPER PRINTING OF YOUR AD. THE IMAGE RESOLUTION MUST BE AT LEAST 300DPI OR HIGHER. PLEASE BE SURE TO WATCH YOUR FILE SIZE.• WHEN SAVING A FILE AS AN .EPS OR .PDF,
PLEASE MAKE SURE THERE IS NO .JPG ENCODING. • WHEN USING ADOBE ILLUSTRATOR TO CREATE AN AD, PLEASE MAKE SURE ALL TYPE IS CONVERTED TO OUTLINES.• ANY ADS CREATED ON A
PC MUST BE TRANSLATED TO .EPS OR .PDF FILE, WHICH CAN BE READ BY ADOBE ILLUSTRATOR OR ADOBE PHOTOSHOP. IF YOU ARE USING COREL DRAW, PLEASE CONVERT ALL TEXT TO CURVES
AND EXPORT YOUR AD TO .PDF FILE.• WE CANNOT ACCEPT ANY FILES CREATED IN ADOBE PAGEMAKER, MICROSOFT PUBLISHER, MICROSOFT WORD OR ANY NON-GRAPHIC PROGRAM.
• 2 FULL PAGE SPREAD: 17”X11”, 1 FULL PAGE: 8.5”X11”, 1/2 PAGE: 8.5”X5.5” AND 1/4 PAGE: 4.25”X5.5”. PLEASE ALLOW FOR 1/8” BLEED ALL AROUND.• PLEASE MAKE CHECKS PAYABLE
TO: LA LA SINCERELY INC. • SUBMIT IMAGES 8MB AND UNDER TO FANDPDESIGN@VERIZON.NET FOR LARGER THAN 8MB FILES, CONTACT ART DIRECTOR, MARY FORD.

2009 PUBLISHING SCHEDULE

(JULY/OCTOBER/DEC-JAN/APRIL)
Mail Materials to: La La Sincerely Prescription Edge Magazine
P.O. Box 675082 Marietta, GA 30006-0009

ISSUE PERIOD THEME MATERIALS DUE ADS CLOSE SALE DATE