JULY 2013

Top Stories

FINDING YOUR UNIQUE AUTHENTIC VOICE TO SHARE WITH THE WORLD

6 ADVANCED FACEBOOK MARKETING STRATEGIES

PUT YOURE RECYCLING ROUTINE ON STEROIDS

SHARON HADARY
HOW WOMEN LEAD

D
Mimi Zelman Publisher
Mimi

Dear Readers,
We still need to get the Equal Rights Amendment passed in only three more states and North Carolina is one of them! Please write or call you U.S. Senators and Representatives and urge them to cosponsor the resolutions to eliminate the deadline and make the ERA part of the Constitution. We need three more states to ratify and North Carolina is one of them. Ask your friends and family to speak out for the ERA, Begin talking now with your state legislators. Explain why you support the ERA and urge them to support it when it comes up in 2015. Passing the ERA will make sex discrimination illegal in government wherever it exists. Over time, equality would be upheld in credit, wages, employment, insurance, education and sports, just to name a few. So please send out a clear message that discrimination cannot be tolerated and promote the ERA for our general welfare, Have a Happy and Safe 4 of July,

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Publisher/President Mimi L. Zelman mimi@womenwithknowhow.com Creative Director Juliana Lievano www.JulianaCreativeDesigns.com Contributing Writers Terri Bennett Elyshia Brook For more advertising information call Mimi at 704-491-1207 or email her at: mimi@womenwithknowhow.com Copyright 2013

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36 Put Youre 8 Finding Your Unique Recycling Routine Authentic Voice to Share
with the World on Steroids

16 6 Advanced Facebook Marketing

Strategies

On the cover Sharon Hadary

www.womanwithknowhow.com JULY 2013

Contents
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professional spotlight

OWNER OF AMBIANCE SALON

By

Mimi Zelman

NellHicks
of transforming my clients self image & confidence that it became a lifestyle for me.I get so much satisfaction out of giving my clients the hair of their Dreams. I am a mother of two beautiful sons that are the love of my life and my motivation for everything I do. I love to teach and mentor young new talents in my field and help them realize their passions and strong points and push them to work thru their challenges and reach their goals. What is your background-what were you doing before this business?

How did you get started in this business? A girlfriend and I decided to go to cosmetology school for the fun of beauty. I always knew that I would end up beautifying the world around me in any way I was capable of... I always imagined people around me with more flattering hair color & style, pretty & soft make up, fashion and style. I love to be surrounded by beauty and my style is eclectic. When I decided to go to cosmetology school in the eighties I wanted to beautify and continue my love of arts and have fun. Before I knew it I became so passionate about the power
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I was in school. Studying computer science and decided to explore the beauty industry.

and donate to several charities every year.

Who are some of your What is unusual or unique about most notable clients? your business, in comparison to your I have had the honor of doing some competitors or similar businesses? local and national actors and actresses Our clients are the VIPs in our business. The atmosphere is relaxed & friendly What are some of your greatyet professional. And we concentrate est challenges in your business? on all aspects of hair.My specialty and Every client comes in with an idea of passion is hair extensions and color. I what beauty is to them and its my job love beautiful long, healthy and shiny to translate that into their looks, so one hair and with todays technology and of the biggest challenges is communiscience anybody can have it. In my cation and understanding the image business the clients are not just a num- they see in their mind. ber and I truly love every one of them and try my best to give them my all. What would you most like the reader to know about your Is there a customer experience journey in business? you are most proud of? That it is not easy.... But its worth it... I am proud of my personal service to I dedicate a lot of my time to learning each and every client... my trade and Im constantly taking cutting edge classes and immersing myDo you do any charity self in my art. Ive trained in advance or nonprofit work? academies such as Vidal Sassoon, tony There are many charities that are & guy, Frederic Fakkai. And many more close to my heart. The cancer society hair legends.. is one. I participate in pink hair for hope. Have done makeovers for single homeless and battered women trying Nell Hicks/ Ambiance Hair Salon Providence Road, Charlotte, NC to get their lives back on track. Helped 219-1A In Strawberry Hill Shopping Center make childrens Christmas wishes Tel: 704-366-3830 Cell:704-906-9068 come true. Volunteered in retirement nell@ambiancehairsalon.com homes, Fostered and rescued dogs
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marketing

By Brooks byElyshia Terri Bennett

Finding Your Unique Authentic Voice to Share with the World

hat is the Message You Want to Share with the World? Your authentic marketing message it what you shout to the world about what you do, what your business has to offer and how you play BIG in your authentic space. When you are pursuing your passion and purpose, you should know how to communicate that to the world; however, some dont know how to or they get stuck on what it should say that attracts clients consistently. What you say and how you say it speaks volumes to your clients and your industry, so it should be simple, concise and come from the core of your soul about your business. The marketing message should also flow throughout your entire marketing, branding and communication strategies. When you know your targeted niche, (divine clients), you can speak directly to what they are in need of which captures them through an effective and soulful message. What you shout to the world should be strong and effective, yet

speaking with confidence that your business is a conscious-centered business that is heart-centered. The more concise your message is the better targeted it is, which makes the approach much simpler. When one is trying to find their authentic voice, there must be some self-discovery that should take place in order to experience and explore the true essence of who they are and what really is significant in walking out their purpose and how it relates to their business. Your purpose, passion and destiny are interconnected and they play out in your personal life and your business. But most significantly, you have a true authentic joy in what you bring to the experience, which is peace and harmony in your life and in your business. They both are interdependent on the other because your business is built on a solid foundation of your values that are intertwined in your lifestyle and how you live your life. You bring joy to both, which is ultimately living authentically because you are doing what brings you joy, peace

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and happiness. When you can live in both worlds as authentically as you can, that says a lot because you cannot live your passion freely and be bottled up.

the understanding that the outcomes could be different for others because all of the clients have different and unique challenges that may or may not result in the same way. Moreover, there are times When you begin to share with the world when clients dont receive the same exactly who you are, you must begin results because they may not do things by telling your story. Your story is your the same way as others but for the most experience, which you have lived and part the process continues to work. In you can give insight on how you went which case, this ultimately relates back through that experience and what you to your authentic brand. did to get out of where you were. That story is what you tell from your heart Learning How to Speak What and your divine clients can relate to you You Do So Others Understand and put themselves in your shoes as you An authentic marketing message have placed yourself in theirs. It is how speaks directly to your niche and they you speak to their pain body and what understand exactly what you are saying gets them hooked on the solutions that because it grabs their attention to your you can provide. When a client reveroffer based on your service or product. It berates with you, they are more under- grabs their attention and their ability to standing and can see you use a signifirelate to where there are no questions cant process that is to better enhance about your product or service and how their life or business in a certain way. it is exactly what they need and it will You perfect your process and systems bring them the results they have been for your clients that yield results consis- seeking. However, when youre develtently; therefore, they can then offer you oping a marketing system and process testimonies based on having worked to speak their language, it will come to with you and have proven that what you and it will pull them in and attract you have done really does work. It is not them because you are answering their about convincing the clients but it is questions and resolving their challengabout telling the truth of how it worked es. The message is authentic, clear and and what the actual outcome really is. concise for their needs. When you are telling the truth it means being sincere and honest with what When you speak to the pain body of works and doesnt work. It comes with your niche they are able to catch and
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Your marketing message is in direct correlation with who you are and your purpose in what you provide and when you are serving in a capacity, you are providing exactly what you are supposed to, to whom you are supposed to serve. There should be no question about what it is that you do and you know you do it well. But the question becomes how do you know what message to put out there that would grab hold of your clients? Their pain body is what you are speaking to and that is the solution that you will provide because that is your expertise and only you can do it like you do. Your brand message and your soulful brand Sometimes, its not until you put your marketing message out into the world is what you bring to the center of your business and thats what you and your divine clients read it, underbecome known for and build your stands it, and connects with it, so that you will gain their interest. This is brand as an expert on your particular why your marketing message has to knowledge and experience. be unblemished and crisp to speak directly to them. In order to speak to your divine clients, you must first identify with them and meet them right where they are in their need. Asking a few questions that would give you clarity and what you should offer and who would purchase your products or services does this. The question consists of the following: grab it so there is a resonation with your offer and it will solve exactly what they are looking for. However, your marketing voice needs to speak their language and it is at the very core of your soul that creates an attachment, which pulls the client in to where they would want to see what you can do specifically for them. There are several people and potential clients that have similar challenges, yet they cannot articulate it, but when they hear it through your authentic marketing message clearly, then it will trigger what they are challenged with and prompts them to call you to inquire.  What is the language that you need to speak to grab their attention?

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 Who is authentically drawn to you that they get you? Your business, personality and your purpose?  Who are you drawn to work with and are able to do your best work?  Who consistently finds your service or products valuable and appreciates you and your business? W  hat problems does your potential clients have that you have the solutions to? Your marketing niche has to be refined and solve the anxieties of others and when you know that, you can consistently bring positive results over and over to the same problem. When you

make it your positioned brand and purpose, it can create a successful business. It becomes a process and you have to be willing to endure the process because it is not always going to come easily to you, but you should know that you are honoring who you are as you serve in your capacity.
Elyshia Brooks, MBA /CEO/President Elyshia Brooks International, Inc. Personal Authentic Branding Coachsultant ElyhiaBrooks.com T: 800.511.5410 Author Branding The Authentic You Twitter: @ElyshiaInc

Advertising and Graphic Design

w w w. J u l i a n a C r e a t i v e D e s i g n s . c o m

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Photography: Paul Purser

400 Hermitage Road | Charlotte, North Carolina 704.714-4400 or 1-800-202-1009 | www.dukemansion.org The Duke Mansion, listed on the National Register of Historic Places, is a nonprofit supported by its patrons, donors and neighbors.

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technology

by Mercedes Tabano

6 Advanced Facebook Marketing Strategies

espite all its recent bad press and sluggish stocks, theres no doubt that Facebook is still THE place for businesses to be online. Over 1.6 BILLION people worldwide use Facebook. Even better, most teens have abandoned Facebook in favor of different social media sites. The average age of a person on Facebook is now 35. That makes Facebook even more of a marketers paradise. If you already have a Fanpage for your business, you could be wondering how to get more out of it. These advanced Facebook marketing techniques will show how to make your Fanpage work harder for you. Change the Cover Once, marketers knew the Facebook cover as the land of no. Despite having all that space, there was so much you couldnt do with it. You couldnt have contact information, calls to action, arrows pointing to the like button, or offers. Today, thats all changed.

In Facebooks most recent round of updates, theyve decided to lift many of the restrictions that plagued the covers. Of course, theres still a catch; the new cover cant be more than 20% words. The words can now say whatever you want; they just cant be the dominant feature. The Return of the App Third party apps are nothing new to Facebook. They are wonderful ways to snazz up your page, present offers, contests and more. Best of all, people can do all of this without ever leaving Facebook. Once, third party apps were a business best friend. Then Facebook decided that all apps had to have SSL certificates and the industry came to a screeching halt. Today, many app companies have recovered, but few individual business use apps. You can take advantage of this by adding fun, attractive apps to your Facebook page. Though there are many types of apps you can use,

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the best ones are from your own autoresponder and the one from Static HTML. Static HTML is an Iframe app. That means you can insert any single webpage and make it look like its on Facebook. This is particularly useful for blogs, opt in pages, contests, offers and more. Any page from your website can be shown to your fan without your fan ever leaving Facebook. This builds up the know, like and trust factor. Its the most effective way to utilize your tab feature. Best of all, theres no individual SSL certificate required. Your Autoresponder If you already have an autoresponder service, it most likely has a built in app to allow you to integrate it with social media sites like Facebook. This enables you to collect the names of all your Facebook followers then market to them with emails. Its also insurance. When the crowd moves away from Facebook, youll still be able to reach out to your many fans. Ads are Advantageous Though everyone knows the power of Facebook is in the socializing, dont underestimate the power of ads. Ads can help you grow a Fanpage form 0 to 2000 people in under 10 days. Once you have more people to mar-

ket to, you will also have more people seeing your marketing efforts. At some point, your page will start growing exponentially. Then you wont have to buy any more ads for it. Marketing with Memes Memes are those pictures youve seen on Facebook with captions on top or underneath. A meme can also be a quote with any kind of picture. Memes are often funny with an unexpected twist or deep wisdom. They also have the best chance of going viral. Grumpy Cat The Most Interesting Man In The World and What I Think I Do are some of the most common memes. Though they look hard, they are easier than ever to create. There are many kinds of free and paid meme generators online. These generators provide you with everything from the pictures, to suggestions, to collections of popular, brandable memes. Poll Perfection Polls are not only a great way to engage your audience; they are also a great way to gather market research. For example, lets say you sold widgets. You have a new one coming out, but you dont know if it should be blue or purple. Using the polls,
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www.womanwithknowhow.com JULY 2013

you can simply ask your fans and make what they want. This works for any kind of service or widget. In fact, many businesses are finding this kind of research even better than the focus groups of yesteryear. Plus, polls often go viral. Theres an old saying in marketing that to get the most new clients, you go where they are. With over 1.6 billion people, most of whom are adults, Facebook is the place to be. Your

customers are already there. If youre there too, then these advanced marketing features can help you get more fans, delight your existing fans and have more people interested in buying your services later.
Mercedes Tabano mercedestabanoii.com/ www.facebook.com/DynamicDimensionsMarketing \t _blank https://www.facebook.com/ DynamicDimensionsMarketing LinkedIn: Mercedes Tabano II LION mt@mtddm.com

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family

HIGH-TECH DEVICES MUST-HAVE GADGETS DESIGNED TO ELIMINATE PET PEEVES

Companies are rolling out hot new technology to keep you connected, organized and entertained. Yet, many create pet peeves. Whether you are hanging out at home or travelling on vacation, heres a round-up of tech gadget must-haves that get rid of top gadget pet peeves. Calls Going Straight to Voicemail zBOOST SOHO Nothing is more annoying than dropping or missing a call because of a weak signal. zBoost SOHO cell phone signal booster kit increases signal up to 3000 square feet, making it perfect for your home or office. Priced at $399, yet available and heavily discounted at most e-tailers, the device supports multiple users simultaneously with increased voice and data transmission. Check it out at www.wi-ex.com. Lost luggage TRAKDOT Anyone who has ever lost luggage or simply wondered what happens to their bag after leaving it at the check-in counter will want this gadget available at www.trakdot.com. The device, priced at $50, constantly monitors the cellular network to determine its city location. It sleeps while in flight but wakes up and emails your cell phone when it lands. Tuck it into your checked luggage and know immediately if your luggage landed in the same city. It also sends a friendly greeting when you are within 30 feet of your luggage very handy for finding your black wheeled bag among all the others. There is a small one-time activation fee and an annual service fee. DEADZONES WHILE DRIVING zFORCE Hate dropped calls or those dreaded dead zones? The zForce YX240 signal booster by zBoost captures outside signals and amplifies it on the inside of your car. The result is increased reliability and an improved signal for voice and data and no more dropped calls. The zForce works with your cell phone or smartphone, such as iPhone, Android or BlackBerry. Priced at $99 to $129, the device comes with a cradle for handsfree operation and promises to extend battery life. Check out www.wi-ex.com for more information.

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Packages that wont open with a good yank SWISS ARMY KNIFE Imagine being moments from a huge presentation and needing to clip a loose thread from a suit jacket, scan notes with an emergency flashlight and move your notes onto a backup computer. Now, imagine doing it all with the Victorinox Swiss Army with flash USB. It features all of the tools that you see in the little red classic, including knife blade, scissors and flashlight, plus an integrated 32G flash USB. See everything this little $220 device can do at www.swissarmy.com. Needing A Pen And Paper SKY WIFI SMARTPEN This $200 high-tech pen records everything you write and hear then automatically transfers it wirelessly to your tablet, laptop or smartphone. The 4GB smartpen can hold more than 400 hours of audio and thousands of pages of notes. It can also give you the answer to any

addition, subtraction, multiplication or division problem you write down. Livescribe smartpens do require the use of special paper printed with a unique pattern of tiny microdots. This tiny pattern acts like a map for the smartpen, allowing it to capture the exact location of everything you write or draw. Learn more at www.livescribe.com. Trying To See Pics, Docs Or Videos On Someone Elses Phone POCKET PROJECTOR Compact, portable and rechargeable, the HDMI Pocket Projector takes you from business presentations to game time with friends to family movie night. Priced at $300, it connects to most smartphones, tablets, computers, video players, game consoles and digital cameras. It delivers an incredibly sharp, clear image up to 60 inches diagonal on any flat surface. So, those movies you have stored on your smartphone can be viewed by the whole family at once. Find out more at www.brookstone.com.
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Outshine the Fireworks this July 4th with Sparkling Sweets

Fireworks dont have to be the only party element that makes guests ooh and ah during July 4th festivities. With colorful sweets that sparkle and a themed tablescape exploding with red, white and blue, your party is sure to be the best on the block. party by turning traditional summertime foods into amazing sweet treats. Try these dessert ideas from the Wilton test kitchen for a celebration that ends with a bang: Burgers with a Sweet Bite: Traditional burgers are a staple for sumAdding patriotic flair to your Indemer parties; switch things up with pendence Day celebration is easy Sweet Sliders and build your burgers with the right recipes and decorating with unexpected ingredients. Start with whoopie pies for the buns, add a accents, said Nancy Siler, vice president of consumer affairs at Wilton. Put brownie patty, roll yellow fruit candies into thin layers for cheese, and your personal John Hancock on the

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top it off with red and yellow Sparkle Gel for ketchup and mustard. Playful Twist on Summer Fruit: Make mouths water by serving up slices of delicious watermelon ... cheesecake! Strawberry cheesecake dotted with mini chocolate chips imitates the center of the fruit, and a pistachio and coconut crumble crust mimics the watermelon rind.

Patriotic Treat Pops: For the grand finale, nestle Red, White and Blue Treat Pops in a bowl of red Cinnamon Drops. Layer on the festive colors with vanilla cake, colored icing and star-shaped sprinkles. Finish with stars and stripes Rocket Treat Pops Toppers or red, white and blue pinwheels. For more celebration ideas, visit www.wilton.com.

Red, White and Blue Treat Pops

Makes about 12 Treat Pops Whoopie Pie Cakes: 1-1/2 cups all-purpose flour 1-1/2 teaspoons baking powder 1/4 teaspoon salt 6  tablespoons butter, softened 2/3 cup granulated sugar 2 egg whites 1-1/2  teaspoons imitation clear vanilla extract 2/3  cup milk Filling: 3 cups buttercream icing Christmas red icing color Royal blue icing color Patriotic mix sprinkles Rocket Treat Pops Toppers  Preheat oven to 350F. Prepare mini whoopie pie pan with vegetable pan spray.  In large bowl, stir together flour, baking powder and salt.

 In large bowl, beat butter and sugar with electric mixer until light and fluffy. Add egg whites and vanilla extract and beat until well combined. Alternately add flour mixture and milk in three additions, beating until just combined. Spoon one tablespoon batter into each cavity.  Bake 9 to 11 minutes or until tops of cakes spring back when touched. Cool in pan 3 minutes. Cool completely on cooling grid.  In separate small bowls, tint 1 cup buttercream red, 1 cup blue and reserve 1 cup white.  To assemble: Place one cake in bottom of treat pop. Pipe a swirl of blue icing from back edge following the curve of the container to the front, then filling in the center; add sprinkles. Add second cake. Pipe a swirl of white icing; add sprinkles. Top with another cake. Pipe a swirl of red icing. Top with Patriotic Sprinkles or Rocket Treat Pops Toppers. Convenience tip: Substitute vanilla wafer cookies for whoopie pie cakes.

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SHARON HADARY

by Vilma Betancourt- ODay Resort on the wrong bus as we dispersed for the different restaurants for dinner and subsequently ended up at the Latin Restaurant with Erin and Debbie. Chapter 8 of the book has a section called Be Open to Serendipity. How appropriate is that? Meeting Sharon Hadary has changed my life forever. I attended her workshop the next morning and was very impressed with her presentation style. She has the gift of engaging her audience while discussing statistical information. All of the women in attendance had many questions and comments we wanted more time with our fearless leader. I left hungry for more information. In her childhood, Sharon was an avid reader (loved historical novels) and enjoyed writing. Her favorite classes were English and Social Studies/History. From an early age she was always fascinated by the history of previous civilizations and had a sense of how important it was to learn about them. As a young woman, Sharon was very active in her schools drama club although she was never on the stage as an actor. Rather, she worked behind the scenes as a stage manager: planning, mobilizing, bringing people together to achieve a goal: isnt that what leaders do? At the time, she did not know that managing projects and having them come to fruition is a vital skill that exceptional
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Do you believe in serendipity? There I was, having tapas at a Latin restaurant in Palm Beach County, Florida, with two new friends (Erin Toung and Debbie Diaz) who were also attending the National Women Business Owners Corporation Decades of Excellence event. Approaching our table was our young waitress with a petite woman carrying a small suitcase. We invited our new friend to join our party and we immediately started questioning her about her business background. She very graciously and patiently answered our questions. Erin, Debbie and I were very engaged in the conversation with our new friend and then A Wall Street Journal article was mentioned and I, in my usual boisterous way, said that I had just clipped that article into my Evernote digital WBE binder. I then realized that this petite woman with whom we were sharing our meal, was one of the authors of How Women Lead, a book that I just happened to have brought with me to the conference. Imagine my excitement after discovering that I was sitting across the table from Sharon Hadary! Yes, I could not resist, and I asked her to autograph my copy of the book. And yes, I was star-struck. Serendipityindeed. That memorable evening I ended up leaving the PGA

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leaders must possess, she was not aware of that type of language, as she is now. Children sometimes think of leaders as individuals who are charismatic, at the forefront, i.e. teachers or the President of the United States people who are very important, she says. Are we born to be leaders? Can we learn to be effective leaders? What does it mean to be a leader? In my conversations with Sharon I have learned that being a leader does not necessarily mean being the first in line, waving the flag or being in a position of authority. She tells me that as we mature, the perception of leadership becomes a more robust concept for us.

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Sharon spent twenty years working for IBM where she received a world class education. During her last five or six years at IBM, she worked in New York while her husband and her home were in Washington, DC. After traveling extensively for so many years, she began to consider her options as she wanted to be in one place and spend more time in DC, strengthening her bonds with her family and her community. During a downsizing at IBM, she accepted a buy-out offer from them. Shortly after her retirement from IBM she began to seek employment at what she hoped would be another large company in the DC area. She actually enjoyed working at a big corporation. Serendipity really means to be flexible and open to new things you did not originally think were a part of the plan and to be willing to go down that path and see what you can learn from it, says Maria Coyne, Executive Vice President, Consumer and Small Business Segment Head, Key Bank Member, Executive Council at KeyCorp as quoted in How Women Lead. The book teaches us that serendipity in business means staying nimblegive yourself the freedom to experimentdevote time to thinking strategically about your business. During her search for new employment, she met the women who were starting the Center for Womens Business Research (the Center), a non-profit.

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Connect And Grow With Women In Our Community

Since Sharon did not have any fundraising experience she was not a candidate for the Center and she did not want to run a non-profit. They agreed that she would work there, part time, for three month, to help them get started and put in place all the processes and procedures - strengths she developed during her tenure at IBM. As life would have it, she was its Executive Director for twenty years.

They met and subsequently worked with a gentleman who was already pulling information from the Census Bureau reports. They asked him to breakdown the data by gender, which he had not done before. Initially he thought there would be no differences between the genders, but the data proved otherwise.

He was very supportive and provided the information to the Center at no It was the late 1980s and the Womcost to them. The Center developed a ens Business Ownership Act had just method for putting together the data, passed; the Small Business Administra- and for the first time, they were able tion had funding available for organiza- to track the trends and the growth of tions capable of training women to start women owned businesses. The Center and run their own small businesses. truly became the premiere source of The Center felt that they should focus research-based knowledge of women on supporting women entrepreneurs owned businesses. Their first report and decided to put together a strategic was published in 1992 with the title of plan. During the strategy phase, they Women Owned Businesses: The New realized that they were not making a Economic Force. unique contribution by simply training their female customers as many other As the Center grew, and their growth organizations were also providing this was very strategic, so did their datatype of service. They discussed about base. They started to study other topfive different areas they could explore ics affecting women business owners, but ultimately decided that no one was like access to capital, leadership and doing any research on women owned management styles, challenges and businesses and making the economic contributions. Their success was not case for this segment of the population. only due to their ability to produce deThe Center was the premier (and only tailed reports outlining the trends and source) for womens business research. other subject matters affecting women It was a strategic decision to move into business owners, but they were able doing research, Sharon says, and that is to communicate the information in a how they became a research institute. compelling manner.
www.womanwithknowhow.com JULY 2013

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The Center received sponsorships for their research in some cases because the sponsors were impressed with their ability to get headlines when they communicated the data to the public. Research can be very difficult to communicate. At one event, after Sharon presented a report with statistical data, the audience applauded. Another speaker at the event told her that she is the only person she knew that could get applauded for presenting statistics. Sharon and her staff had mastered the skill of presenting numbers that had meaning and the audience loved the data. The Center is now run at Babson College and works on a global level. Sharon says she has lived her life in increments of twenty years: 20 years at IBM, 20 years running a non-profit and the third twenty years are being spent taking everything she learned in the first forty years and synthesizing it: writing, speaking and teaching about womens leadership. She is now an Adjunct Professor in the Doctoral of Management Program at the University of Maryland University College. She loves to teach. Her mission, she says, in her third twenty years is to get the word out about women as leaders so that women understand and value their strengths and to give them the practical knowledge they need to get ahead and to achieve their aspirations. Through her book,
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Connect And Grow With Women In Our Community

How Women Lead, she shares not only her and Laura Hendersons experiences, but also the know-how of other successful and effective women leaders that she says, both she and Laura Henderson are very privileged to know. We are grateful to the women interviewed for the book for dedicating the time and energy to share their stories. Sharon and Laura Henderson wanted to take all the new research that is available and compile it so that they can share it with women that aspire to leadership and who want to make a difference. It is their mission to share the experiences of highly successful women so that we can all learn from them. Whether we are starting a new career or business, are at a point in our lives where we ask ourselves what and where we want to go next, this book can help guide us, with its 8 essential strategies, which are: 1. Lead Like a Woman 2. Own Your Destiny 3. Be the Architect of Your Career 4. Advocate Unabashedly for Yourself 5.  Translate the Stories Numbers Tell to Drive Strategic Results 6. Create Exceptional Teams 7. Nurture Your Greatest Asset: You 8. Turn Possibilities into Reality Sharon says that the tipping point for highly successful women was the mo-

ment that they realized they were recare of your health and your life-long sponsible for their own outcome, taking learning. Treat your time and energy charge of their destiny by setting goals as a scarce resource, as scarce as any and pursuing them. She states that we resource in your family or business must value and understand our strengths budget. Consider how you will use as women. We see our lives as integrated: the scarce resource to move ahead family, profession, community and perand achieve the goals that are imporsonal. But we also view decision making tant to you right now. It is about takthe same way. We understand that when ing care of yourself and realizing that making decisions there are many factors you cannot do everything yourself to be considered. We are very rich in our and you cant do everything at once. decision making, we are collaborative, By setting priorities you will be focusbring people together to solve problems, ing on the right things. create teams, create shared values. 6.  And finally, be open to serendipity. Be open to the possibilities that may I asked Sharon what her recommendations come along. would be for the younger generation now Two words kept coming to mind as I entering the workforce and entrepreneur- spoke to this incredibly talented and ship. She broke it down for me as follows: generous woman: Sharon = Strategy + Serendipity. 1.  Take charge of your destiny by deciding where you want to go, whats im- Thank you to Sharon Hadary for her kind portant to you, what your goals are; words and for sharing her knowledge 2.  Recognize your value, act based on with us. As I already mentioned, I had your skills; purchased the book before I met her and 3.  Advocate for yourself. Ask for what I highly recommend it to everyone both you want and go for it! Quantify how males and females because we can all you can contribute to the success of learn from it. Meeting Sharon Hadary in an organization; my favorite place on earth (South Florida) 4.  Life is about integrating what you are was quite a serendipitous event in my life! currently doing in your family, in your Do you believe in serendipity? I sure do. profession, in your community, in your personal life. Set priorities on how you Sharon Hadary will use your time and energy. Email: shadary@verizon.net 5.  Understand that you need to invest Phone: 301-656-9579 in and protect yourself by taking http://www.sharonhadary.com/
www.womanwithknowhow.com JULY 2013

going green

by Terri Bennett

Put Youre Recycling Routine on Steroids

1) White Vinegar Works Wonders White vinegaris a natural disinfectant that works just about everywhere. Mix a half-and-half solution of white vinegar and water for a germ-busting disinfectant to clean kitchen counters, bathrooms, and even most floors. Add 1 cup of vinegar to your dishwasher to clean out its inner workings. Or cook cup of vinegar with 1 cup of water in your microwave to loosen stuck on food and grease. One warning, dont use vinegar on marble or other porous surfaces. 2) Baking Soda Solutions Baking soda works well on most things in the kitchen because it doesnt scratch. That makes it a good choice for countertops, oven tops, stainless steel, and the sink. If you have stubborn stains, make a baking soda paste. Just use 3 parts baking soda and one part water. Let it sit for awhile, scrub the area, and then wipe clean. And baking soda is also an excellent deodorizer for carpet. Sprinkle with baking soda, let stand for at least fifteen minutes, then vacuum. 3) Tackle Bathroom Blues with Borax Boraxis an effective mold killer and works well on hard water deposits. Use a paste to scrub the sides of the tub to a sparkling white, or mix a solution of 1 cup of borax with 1 gallon of warm water to eat away at mold in tile grout. Let 1 cup of borax sit in the toilet bowl overnight, and swipe it clean with a toilet brush the next morning. 4) Chose Air Fresheners Which Dont Pollute Most popular air fresheners contain dangerous ingredients like formaldehyde. Many times, they will also contain VOCs which can slowly emit toxic chemicals for years. Fresh air, baking soda (sprinkled in everything from garbage cans to tennis shoes), and soy candles are healthier options. 5) Green Your Laundry Routine Green uplaundry dayby switching to a phosphate-free plant-based detergent. For softer clothes add cup of vinegTerris Top 7 Green Cleaning Secretsar to the rinse cycle as a natural fabric soft-

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Connect And Grow With Women In Our Community

7) Safely Dispose of Household Hazardous Waste Household Hazardous Wasteincludes common household items like old 6) Break the Paper Towel Habit paints, used motor oil, batteries and Paper towels are made from the trees. more. These items should never be Wean your family off of paper towels by thrown in the trash where they can contaminate the land and water. Do Your keeping a drawer ofreusable clothes. Part and take your household hazardYou can make your own by cutting up ous waste to a proper recycling facilold t-shirts and towels, or invest in new sustainable bamboo dish clothes. What- ity in your area. To find one near you, search for Household Hazardous Waste ever you choose, the key is in quantity. Make sure you have plenty of options on atEarth911.com. hand for wiping down the counters or cleaning up a unexpected coffee spill. ener. For a more efficient use of energy and water, only wash full loads and set the water temperature to cold.

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recipe

American Classic Potato salad is the perfect

dish for a picnic or potluck
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Connect And Grow With Women In Our Community

No picnic or potluck is complete without potato salad. Whether its served warm, cold, creamy, cheesy or with a splash of vinegar, the dish is a true American cookout classic. Potato salads are easy to make and even easier to pack full of flavor. Craft your own potato salad by cutting a delicious, Idaho potato into cubes with the skins still on. Boil in water for about 8 to 15 minutes, then check for doneness by piercing a cube with a fork or skewer. If the fork goes through the potato with little resistance, drain the potatoes and return them to the pot. Add your favorite dressing and
Potato Picnic Salad
Yield: 6 to 7 servings For the Salad Dressing 1/3 cup red wine vinegar 1 teaspoon Dijon mustard 1/4 teaspoon salt 1/4 teaspoon pepper 1 clove of garlic, chopped 2/3  cup olive oil For the Salad 3 pounds Idaho potatoes, about 7 medium 1/2  pound cooked green beans 12 cherry tomatoes 2 hard boiled eggs, peeled 1 cup cooked corn kernels 1/4  cup minced celery, about 1 stalk 1/4 cup pitted black olives 2  tablespoons fresh parsley, chopped

ingredients while the potatoes are still warm. Warm potatoes more easily absorb the delicious dressing. These decadent dishes are best eaten the day after theyre made to give the flavors time to meld. When youre ready to serve your potato salad, keep it cold by placing your serving dish in a larger bowl filled with ice. Family meals are always better with delicious, flavorful potatoes. Always look for the Grown in Idaho seal to be sure youre buying genuine Idaho potatoes. For more recipes for salads and other potato dishes, visit www.IdahoPotato.com.
 For salad dressing, combine vinegar, mustard, salt, pepper and garlic in a large salad bowl. Whisk in olive oil and set aside.  For the salad, bring 2 quarts of water to a boil in large saucepan. Cook unpeeled potatoes in water for about 15 minutes until just fork tender. Drain potatoes and cool immediately under cold running water. While potatoes are cooling, cut green beans into 1-inch pieces; halve cherry tomatoes and quarter eggs. Combine beans, tomatoes and eggs with cooked corn and celery in bowl with the salad dressing. Peel cooled potatoes, then cut into 2-inch pieces and toss with the dressing.  Sprinkle salad with olives and chopped parsley just before serving.

www.womanwithknowhow.com JULY 2013

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Making An Impact
News about Awards, Events, Promotions and Business Meetings

Around Town
Metropolitan Business and Professional Women
Meets 3rd Wednesday of every month 11:30- 1:00pm Note we will now be meeting AT Sullivans Steak House on South Blvd.

SOS Intl announces that Terri Rehkop has been promoted to Director of Marketing and Melissa Sease has joined the team as Director of Public Relations.
About SOS Intl:A leading provider of training and consulting services to the power industry, SOS Intl delivers a full suite of services across all areas of power utilities from generation to distribution, helping entities manage risk and ensure reliability for the North American power grid. SOS Intl offers classroom, online and custom courses, accompanied by sophisticated computer simulation all designed using the latest systematic approach to training. Since 2002, SOS Intl has provided training and compliance consulting to thousands of employees working on the Bulk Electric System across the United States and Canada.

Send us your announcements that you would like to make or if you are an organization that focuses on business women send info to: mimi@womenwithknowhow.com (Deadline is the 15th of every month for upcoming issue)

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Connect And Grow With Women In Our Community

Our Farmers Thank You

Some of the 1,200 farm families who own Cabot.

cabotcheese.coop

Will your money last? With a retirement plan it can.

Having a plan and the right financial solutions can help you put a confident retirement within reach. As an Ameriprise financial advisor, Ill work with you to define your retirement dreams. Then, Ill apply our disciplined financial planning approach, considering all aspects of your finances. And together, well create a plan that works for you with the products and strategies that are right for your goals. Learn how you can put your confident retirement more within reach. Our Advisors. Your Dreams. MORE WITHIN REACH
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