Imagine

when theyre parked.

Inspiring Halifax, Canadians to $ave millions

July 18, 2013 GoGreen Communica>ons The Childrens Clean Air Network

Canadians spend at least $3 Billion parked, annually.

80% are ready to be inspired by Canadas leading IDLE-FREE Campaign.

Canadas leading IDLE-FREE campaign

Endorsed by U.S. industry 2010 Olympics SEE the #1 Slideshare.

Building owner/manager PEER leadership

Green PR at home, across Canada Social media amplica>on Industry PEER-leadership ripple eect Anity with moms, millenials, health, educa>on, sustainability

Community icons social video

Dr. Richard Goldbloom

Well-known community leaders LIKE IDLE-FREE for our kids They can be powerful inuencers on social media in support of building owner/manager PEER-leader

Ruth instantly LIKED our campaign. See why.

Building owner/ manager PEER leadership

Leverage sound, simple IDLE->me advice into a signicant green PR advantage Tenants, partners, employees:

Save $100Ks fuel & maintenance annually on personal vehicles Pride on clearing the air for our kids

NEXT STEP Brief: week of July 22

Objec5ves

1. Longer term WIN-WIN partnership 2. Shorter term: Natal Day amplica>on

Natal Day IDLE-FREE Pace Car

Audience of thousands at event Social media acer glow / amplica>on

More context

PEER Leaders
Credible people well believe

GREEN LIGHT 80% buy-in

Weve saved tens of thousands in fuel annually.

Bus guy - Dennis Campbell

President, Ambassatours Gray Line

Hear the in-depth interview

PEER Leaders
Credible people well believe

GREEN LIGHT 80% buy-in

IDLE-Cme is hard Cme on todays engines.

Car guy Al MacPhee

MacPhee Ford, Past Chair - CADA

Hear the in-depth interview

How might Halifax respond to Southwests PEER-Leadership?

Social Media Release via MarketWired

Clean Air Day 2013 Flash Mob Photos

Clean Air Day 2013 Flash Mob Video

Our next IDLE-FREE Bus footprint: Eastern Canada / Eastern U.S. seaboard

Canadas rst IDLE-FREE for our kids sportsplex (2014)

FaciliCes like ours want an eecCve IDLE-FREE strategy. We like IDLE-FREE for our kids.
General Manager - IDLE-FREE for our kids fan since 2008

Cause MarkeGng / Branding

Where Public Aairs intersects with Marke>ng

Insighlul BusinessWeek supplement here.

From Canadian IDLER to IDLE-FREE Guy Stories fuel our campaign.

The IDLE-FREE Guy

Former radio / TV host fell into Canadas leading IDLE-FREE campaign.

Hockey dads journey began at his kids school in 2006. SEE A Fathers Story

From Canadian IDLER to IDLE-FREE Guy

An accomplished speaker who has transformed car guys, bus companies, enlisted major media outlets

The IDLE-FREE Guy

An expert social & community engager he inspires audiences to do this one lille thing for our kids. It can save $Billions.

Lessons / principles can be applied to green eet or sustainability strategies.

His ability to inspireextraordinary.
Dr. Martha L. Jodrey, Canadian Red Cross Humanitarian 2012

Green S hiX Road M ap

What about drive-thrus?

You might be surprised.

Get answers to frequently asked ques>ons HERE.

IDLE.FREE . for.our.kids

GoGreen Communications
Go green. Save green. Get the green PR you deserve.

Ron Zima ADpPR 902.456.2550 ron@GoGreenComm.com

GoGreenComm.com
Green Shi) Road Map

GoGreen CommunicaGons / The Childrens Clean Air Network - SERVICES

Motor Coaching / Story Telling

Plan and deliver training/coaching across your organiza>on (on-site and web) Transform driver behavior, cutng IDLE->me, fuel & maintenance costs Inspire all stakeholders to save tons of fuel and emissions in personal vehicles enhance corporate culture, employee pride

Branding
Brand your buildings / eet / organiza>on IDLE-FREE for our kids Dis>nguish your brand as the PEER-leader on cutng excess vehicle emissions earn authen>c green PR

Social / Community Engagement

Plan what to say, how to say it, when to say it, who to say it with - from news media to social media to engaging with community.