I.

The
"PISOPRINT" Business
Digital Photo Printing And Services
II. Why PISO PRINT?
1st PISO PRINT is a strong marketing strategy to attract curious customers into your
place.
2nd Printing photos and documents at the lowest price of one peso.
III. Objectives of the Business
To be the first in mind of the customer when it comes in providing cheap (but high
quality) photo printing and Digital ID services, etc.
o as in fast food Jollibee, toothpaste Colgate, soap Safeguard, etc.)
To be the trend setter in the digital photo printing industry.
To build a very competitive photo printing shop.
IV. Product / Services
Basic Services:
o Digital photo printing from digital cameras or cell phones via Bluetooth, Infrared and
all types of memory cards.
o Digital Photo ID
o Document Printing
o Desktop Publishing
Other Possible Services:
o Electronic Loading
o Snacks and beverages
o Typing Jobs
o Photo Invitations
o Plastic lamination
o Calling Cards
o Studio portraits
o MP3 downloads
o MP4, PSP, CP Games Downloads
o Souvenir Items
V. Location
? Near School Area and also in residential place.
? Near Market but secured place.
? Very populated place.
VI. Target Market

? People needing photo requirements like ID.

? Students who do their research and projects in school.
VII. Competitiveness on the Market
? Affordable photo printing
? Cheapest digital ID
? Fastest services
? Customer Friendly Staff
? Well Ventilated Place.
Marketing Strategies
o Promo for Discounts/Membership.
o Flyers and Posters.
VIII. Capital Section
BASIC SERVICES (with existing facilities like computer and photo printer)
Photo paper ------------------------------------P400.00
Ink ---------------------------------------------P600.00
Bluetooth devices-------------------------------P220.00
Memory Card Reader (All-in-1)----------------P200.00
A4 Paper Cutter -------------------------------P900.00
------------------------------------------------------------------P2,320.00
For starting photo printing business: (prices are approximates you can add or remove
items to meet your need)
1. Machines/Gadgets

Computer set with 19in. LED Screen

18,000.00
With table and chair
10,000.00
Photo Printer with conversion
900.00
A4 Paper cutter
3,300.00
A3 Plastic Laminator/li>
300.00
Memory Card reader
350.00
Bluetooth device
300.00
Infrared devices
200.00
USB Port
5,000.00
Digital Camera
2. Supplies
A4 high-glossy photo paper
230gsm (10 packs)
Laminating Film
Bond paper (6 reams @

38,350.00

1,000.00
500.00
900.00

150.00 per ream subs. 20)

3. Fans & Chairs
Electric Fan
Chairs (4 pcs)

2,400.00

1,100.00
1,000.00

2,100.00
4. Signage/Tarpaulin
------------------------------------------------------------------- P 1,000.00
5. License/Permits
DTI
Certificate of Business Name Registration 600.00
Certificate of Accreditation
BIR
Certificate of Registration (form 2303)
PERMITS
Business Permits
Mayors Permit 3000.00
Barangay Permit 250.00
-------------------------------------------------------------------- 3,850.00
6. PC Setup and Training
---------------------------------------------------------------------------------- 3,000.00
Total Investment:
Approx. 50,000.00 with templates and How-tos..........ROI in 1-3 months depends on
your locations
Suggested Prices (you can add or lessen it's up to you)
Photo printing
Text Size......................1.00
Cute Size.....................1.50
Mini-Wallet ..................2.00
Wallet size................. 2.50
2R..................................3.00
3R (3.5x5)................ 5.00
4R (4x6)................... 6.00
5R (5x7)..................12.00
6R (6x8)................. 16.00
8R (8x10)............... 25.00
A4 (210mmx297mm)..25.00
Digital ID
8 pcs. 1x1 .........................................................20.00

6 pcs. 1x1 ID (2 persons)................................ 30.00

15 pcs. 1x1 ID (customer supplied pic).. .........15.00
4 pcs. 2x2 .........................................................20.00
6 pcs. PASSPORT ...............................................25.00
6 pcs. 1.5x1.5 ....................................................25.00
6 pcs. 2x2 ..........................................................30.00
COMBO A ............................................................20.00
COMBO B ............................................................30.00
COMBO C ............................................................30.00
SAMPLE PROFIT COMPUTATIONs
PISO PRINT DOCUMENT
EXPENSES:
1 ream short bond paper (subs. 20) = P160.00 or 0.32/pc.
1 black ink @ 100.00/100 mL good for 5 reams or 0.05/pc
Electricity/pc. (approx) -------------------------------------0.01/pc
===========================================
------------------------------------------------------------------ 0.38/pc
Total expenses per rea,************Or 190.00/ream
PROFIT 500 190 310.00/ream*
*P1/page
If you have an average of 2 reams in a week = 620.00 x 4 weeks = 2,480.00 per month.
*Note: For black TEXT printing only. Simple font. Print Grayscale Mode in your
printer so that it will not use color inks. Printer used color inks though it is printing
only black.
RUSH ID PRINTING
EXPENSES:
1 pack A4 high glossy professional photo paper (230 GSM) costs 100.00/pack of 20
(you can get it at even lower price of 50 pesos per pack if quality is same as CDR-King
paper) which can create
20 2x2 ID pictures in one piece (A4)
times 20 pcs./pack = 400 2x2 ID pictures in 1 pack of A4 paper
Expenses:
P100/400 pcs. = P0.25/2x2 ID picture
Ink cost (approx. based on observation and actual experience and simple computation)
for 1 pack of A4 size (color) = P100.00
Total Expenses for 1 pack of A4 = P100 (paper) + P100(ink) = P200.00
SALES:
For an ID package of 4 pcs. 2x2 @ P20.00 or P5.00 per piece
P5.00/pc. x 400 pcs. = P2,000.00

Sales: 2,000.00
Paper -100.00
Ink -100.00
Electricity - 50.00
-----------------------------------Net Profit--P1,750 per pack of A4
So if you can use 2 packs in a week, P1,750.00 x 2 = P3,500.00 per week
Thats, P14,000 per month! (This profit is for P20.00 per 4 pcs. 2x2 ID in comparison
to the P60.00 per 4 pcs. in other shops)
For 1x1 ID, Passport, 1.5x1.5: Say you have 10 packages in a day x P20.00 =
P200.00/day x 28 days = P5,600.00 - P200(ink/electricity cost)=P5,400.00
For 1x1, PASSPORT Size or 1.5x1.5 PHOTOs: You only spend for the ink and
electricity. This we teach you how in the tutorials.
PHOTO PRINTING
PRICE: P5.00 per 3R (3.5x5) (Note: I only used here for 3R pictures)
SALES:
1 pack makes 80 pcs. 3R
(80 x P5.00) 400.00
EXPENSES: (PER PACK)
1 pack photo paper 100.00
Ink ...........................100.00
Electricity................... 50.00
................................. 250.00 for 80 pcs. 3R pictures
= 400 250 = 150 pesos per pack
In a day, say you have an average of 2 packs A4:
160 pcs. x P5 = P800 x 7 = 5,600.00 /week or P22,400.00 per month
SUMMARY: (PER MONTH AVERAGE)
PISO PRINT............................................................. 2,480.00
RUSH ID ................................................................19,400.00
PHOTO PRINTING ..................................................22,400.00
ID LAMINATION ...........................................................260.00
OTHER SERVICES .....................................................3,000.00
-----------------------------------------------------------------------------Average Income ....................................................47,540.00
Salary of 2 personnels @ P200 per day.............................. -12,000.00
Rent (if renting, remove this if you are home-based).............-3,000.00
..............................................................................P32,540.00

Therefore, a 50,000 pesos will have an ROI of 1-2 months in the average.