1.

2.
3.
4.
5.

Sender (Most Important!)

Message
Receiver
Channel
Feedback

( )

1.
2.
3.
4.

()

= ******
****
Watch Dog
1
2
3
4

( / )
( ****)

****
1.
2.
3.
4.
5.

()
( 3. )

Declaration of the Right of Men and Citizens :

- , ., ,
-

..

1. Gatekeeper
--
-- **** Gatekeeper
-- ****

-- ****

?
2. Agenda-setter

-- **** ()

-- ****

3. Public watchdog ** **
-- / / /
4. Guard dog / servant of state
--

.. - ****

..
..

1.Auto Service 2.Information 3.AI 4.Bio 5.Nano 6.Space

7.

(/)
()
( / )
()
( )

-
-
-

 () ()
4 ()
- (receiver)

sms
* (
// // )
- (as mass)
feedback
- (Public or Social Group)
(/// )
- / (Consumer or Marget)

- (Social group)
o : / /
o : / /
- (Media audience)
o : / /
o : EFM / 3 / a day

3
-
-
-
**Lull**
-
- .
-
-
-

** **
** **
** **
3
1.
2.
3.
3

Reception > Reading > Identity

-
Fake!
-

-
-
-

-
-

(Media Literacy / Media awareness)

()
+

*** ( )
,
Passive 4
1.
2.
3.
4.

(Group)
(Crowd)
(Public) . .
(Mass)