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Submitted by

Ellen Heinz, Director,


Norwalk Economic
Development Corporation
Norwalks local economic development
landscape has continued to evolve over
the last 15 months. An estimated $32
million dollars was invested in Norwalk
and the surrounding area in 2012.
Employment numbers are increasing at
many manufacturers, with most at pre-
2009 numbers and a few reaching a nearly
30% increase from where they were in
2008. The community was also fortunate
to experience retention and expansion
projects, many new businesses opening
and several redevelopment opportunities.
One of the areas 2012 expansion projects
was Maple City Ices 13,500 sq. ft. addition.
Fisher-Titus Medical Center, the
communitys largest employer, continues
to be one of the top visionaries in the
area. Leading the way with the greatest
reinvestment in 2012, their innovative
projects and overall expansion of
technology and facilities have been
impressive.
In regards to activity and area trends,
redevelopment of existing properties and
increased offerings in the retail sector
have also been at the forefront over the
last year.
From the purchases of the Norwalk
Theatre and the former Childrens Home
on Benedict Avenue to other previously
vacant properties, there was a lot of
excitement around the transforming
landscape of the community. Local
citizens, developers and businesses
stepped forward to reinvest.
Instead of tearing a building down, there
was increasing interest to redevelop the
space and create a legacy. Many local
families and community members saw
this as a way to show their love for the
area and have held this philosophy for
decades. That feeling appears to be
contagious, with several new individuals
and groups getting involved in the effort.
It is estimated that 20 businesses opened
in the last 18 months and 16 properties
went off the market and were sold or are
being leased. Approximately 10 of the 16
were on the areas Targeted
Redevelopment list.
The Norwalk Economic Development
Corporation is happy to be part of these
efforts. The organization is in its 10th
year and has connected area businesses to
over $14 million dollars in grants and
fnancing, stated Ellen Heinz, Director of
the Norwalk Economic Development
Corporation. We couldnt have done it
without our investors and the community.
We are extremely thankful for their
support.
Heinz added, NEDCs Annual Luncheon,
with around 230 attendees in 2012, is
being scheduled for late September/early
October, and will focus on recognizing
our businesses and the transformation
and redevelopment the community has
seen in the last fve years. If you are
interested in attending, please contact our
offce at 419-663-2030.
Area Highlights:
Some of the new business arrivals over
the last 18 months: Rural King (2013), Ace
Hardware (2013), New Haven Supply/
Brohl & Appell (2013), Savana Cigar
Outlet (2013), LaGuerrero (Mexican Ice
Cream and frozen treat shop) (2013),
Microcharged (2013), DirtSandwich Music
& Entertainment Company (Opening in
2013), Willoughby Supply (2012), Yankee
Biotics (2012), Little Caesars (2012),
When Pigs Fly (2012), Patina 46 (2012),
Stine Family Dentistry (2012), Main Street
Barber (2012), The Chapel South
Campus (2012), Upcycled (2012), Main
Street Barber (2012), Tammys Salon of
Style (2012), Dollar General (2012).
Focus on norwalk:
INSIDE
THIS MONTH
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Published and Owned by
Schaffner Publications, Inc. AUGUST 2013 Vol. 19 No. 8
The Business Voice of Erie, Huron,
Ottawa, Sandusky and Seneca Counties
POSTMASTER: TIMELY MATERIAL. PLEASE EXPEDITE.
Celebrating
19 Years of Service
Were a proud member of the following:
Bellevue Area Chamber
of Commerce
Chamber of Commerce
of Sandusky County
Elmore Chamber
of Commerce
Erie County Chamber
of Commerce
Fostoria Area Chamber
of Commerce
Genoa Chamber
of Commerce
Huron Chamber
of Commerce
Huron County
Chamber of Commerce
Marblehead Peninsula
Chamber of Commerce
Milan Chamber
of Commerce
Oak Harbor Area
Chamber of Commerce
Port Clinton Area
Chamber of Commerce
Put-in-Bay Chamber
of Commerce
Seneca Regional
Chamber of Commerce
Vermilion Chamber
of Commerce
Willard Area Chamber
of Commerce
Norwalk Area Highlights Reinvestment,
New Businesses, Expansions and Redevelopment
See NORWALK, Page 5
Submitted by Melissa James
Executive Director
Huron County Chamber of Commerce
Family businesses, the backbone, the fabric of
America. Our chamber, like most in the area, is
comprised of mostly small (and smaller) family
owned businesses. These enterprises may support
several generations of families, many working from
childhood through their entire careers side by side
with parents, siblings, etc. And clearly they are
priceless in terms of the community. Over the
years we have watched as some have faded away
until there was nothing left. The problems are
complex, family relations, tough business decisions,
one generation not truly turning the business over
and allowing it to go forth, or, the next generation
coming in believing they are going to enjoy the
same community status as their folks or other
relatives. It is sad when it happens but what to do?
Our chamber looked at the number of these
family businesses that have the next generation
starting to assume key roles and decided we needed
to take action. Heres what we are doing.
First, we identifed 5 non-competing family
businesses with young family members starting to
play a more active role within the business. Then
we looked at what the most diffcult issues along
with the most important aspects of running a
business. From there we considered chamber
members that are outstanding in each of those
areas and asked them to be the leader of one
luncheon for our young people. In typical chamber
fashion, everyone we asked stepped right up and
agreed; a hallmark of chamber members.
For the next six months we are sending this
group to various chamber eateries to meet and
have a conversation regarding some aspect of
business. The intention is to help these future
business leaders make contact with their peers in
the business setting and then to also create a
network of resources for them to reach out to
should they need assistance. It will also help them
to see what the Chamber is really all about. Of
course, as it turns out, intentions are fne but
reality may be something else. Our luncheon
facilitators are also learning lots from our young
people. Our young business people are very much
digital. They can book it, pin it, link it and
square it without batting an eye, us older folks,
maybe not so much. So we have the opportunity
to expose our established business leaders with the
future and maybe launch some of them into the
digital age!
Once the luncheons conclude well bring all
parties together to evaluate the good, bad and ugly
of this effort. So far the response has been positive
from all involved and with the remaining line up
of topics and guests we think it will continue to
bring value. Your family business is important.
Make sure you are not only grooming the next
generation to continue what you have built, but
also allow them the space to keep it current,
relevant and sustainable.
2 August2013 North Coast Business Journal www.ncbj.net
205 S.E. Catawba Road, Suite G,
Port Clinton, Ohio 43452
419-734-4838 Fax 419-734-5382
Publisher JOHN SCHAFFNER
Editor JEFFREY H. BRYDEN
jbryden@ncbj.net
DirectorofSales DAVE KAHLER
dkahler@ncbj.net
SalesRepresentative KRISTA CHEEK
kcheek@ncbj.net
AccountingManager ROBIN QUESADA
accounting@thebeacon.net
Layout& GraphicDesign TODD GARDNER
todd@thebeacon.net
MARK SCHAFFNER
marks@thebeacon.net
CirculationManager BRUCE DINSE
North Coast Business Journal is owned and published monthly by Schaffner Publica-
tions, Inc., and is mailed free to chamber of commerce members in a fve-county area:
Erie, Huron, Ottawa, Sandusky, and Seneca counties.
The editorial deadline is the 25th of each month, with the advertising deadline the
end of each month. No part of this publication may be reproduced or transmitted in any
form without the expressed, written consent of the Publishers.
We welcome submissions from readers in the form of letters, articles or photographs,
although we reserve the right to edit and condense any articles submitted. Submissions
should be sent to the editor at the above address. Include a stamped, self-addressed
envelope if you would like an item returned. We prefer material (copy & photos) to be
submitted electronically.
The Business Voice of Erie, Huron, Ottawa,
Sandusky and Seneca Counties
Dining Alfresco at
St. Charles Place
NCBJ Berrysaha0712.pdf 7/30/12 10:27:14 AM
From Jeffrey H. Bryden, Editor
For many years, weve continued the North
Coast Business Journals format of picking a
different city or area each month for our focus.
So in the month preceding
each issue I spend considerable
time making contact with
city, chamber, business,
education and civic leaders by
phone, e-mail or in person.
My purpose is to solicit news
and stories that will best
showcase their economic
news and business highlights
to our readers in the fve
counties we serve.
In some months, to be honest with you, its like
pulling teeth. People are too busy, forgetful or
perhaps reluctant to share their stories. But it
seems that others, like those in the fair city of
Norwalk we feature in this issue, are brimming
(even overfowing) with news -- with success
stories of people and business growth. It makes
my job tougher in one sense trying to ft it all
in. But I much prefer this problem to trying
dig up enough stories to fll the pages.
So thanks, Norwalk, for once again flling our
pages with your good news its the kind of news
we all like to share!
Thanks,
Norwalk, for
some time off!
Huron County Chamber:
Focus on All in the Family?
Submit stories for the North Coast
Business Journal by e-mailing
jbryden@ncbj.net
www.ncbj.net North Coast Business Journal August 2013 3
W W W . F I S H E R - T I T U S . O R G | 4 1 9 - 6 6 8 - 8 1 0 1
Investing in
Simply Smarter Care.
Investing in Our Future
Surgery Services Expansion, 2013-2015
Multipurpose Medical Facility, Rt. 250N,
Norwalk, 2013
New Imaging Services / Pre-Admission Testing &
Infusion Services Area, 2013
Affliation with Cleveland Clinic Heart & Vascular
Institute providing access to world-class heart care for
the region, 2013
First in the area with High-tech
Robotic-assisted Surgery, 2012
New Emergency Department / Admitting Outpatient
Lab Services, 2012
Expansion of Pain Management Center
Services, 2012
Nations 1st All-Digital Smart Community
Hospital, 2010
Investing in our Community
$21.2 million invested in community beneft and
outreach services
At Fisher-Titus Medical Center, we know
that smarter care is made possible by
the investments were making in our
employees, our providers, our quality, our
technology, our infrastructure, and our
community. These investments enable
our team of experienced physicians
and skilled medical professionals to
provide the highest quality of care, with a
personal touch, delivering an outstanding
patient experience. We invite you to visit
fsher-titus.org to learn about the Simply
Smarter Care at Fisher-Titus.
Investing in Quality
Leapfrog Grade A Hospital
Safety Score
American Heart / Stroke Assoc. Get with the
Guidelines Silver Plus Award
Primary Stroke Center, Healthcare Facilities
Accreditation Program
Fully Accredited Chest Pain Center,
Society of Chest Pain Centers
Health Cares Most Wired
HomeCare Elite Top 100 Agency
Level 3 Trauma Center, American College of
Surgeons
Best Cancer Care: Commission on Cancer
Accreditation
American Association of
Respiratory Cares Quality
Respiratory Care Recognition
American Heart Association Fit
Friendly Worksite Platinum Achievement
4 August2013 North Coast Business Journal www.ncbj.net
KITCHEN COUNTERTOPS VANITY TOPS FIREPITS
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GRANITE/MARBLE/QUARTZ/SANDSTONE
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info@traditionalmg.com
traditionalmg.com
(419) 625-3966
10105 US 250 N
Milan, OH 44846
Fax: (419) 625-3866
NEDC NASA Plum Brook Task Force
Activity Report and Update
By Jeff Huber,
Chair, NEDC NASA Plum Brook Taskforce
In our ffth year, the Norwalk Economic
Development Corporations NASA Plum Brook Task
Force, working with our Erie County partners,
continues to promote the economic development
assets and opportunities of NASA Plum Brook
(NPB.)
In 2012, our core group of volunteers expanded
the relationship with our counterparts in Erie
County to offcially form the Friends of NASA
Plum Brook. The newly branded regional group
has worked nonstop to secure the future of NPB
through promotion and advocacy, and will expand
the working group to a formal Regional Partnership
in third quarter 2013.
Activity at NASA Plum Brook continues to increase
thanks to the efforts of many volunteers and the
staff at NPB. Notable developments include a full-
scale payload shroud test conducted by Ruag, a
Swiss company that works with the European Space
Agency.
Space Exploration Technologies (SpaceX) just
concluded testing of their new payload shroud in
the Space Power Facility at NPB. SpaceX was the
frst customer to use the new Acoustical test
chamber to simulate lift-off conditions.
Recently, ATK Aerospace announced that they
would test a new Solar Electric Propulsion system
in the worlds largest vacuum chamber located at
Plum Brook.
The NEDC NASA Plum Brook Taskforce and
Friends of NASA Plum Brook would like to thank
everyone that has helped in our efforts over the
years.
We would like to extend a special thank you to
General David Stringer (NPB Director) for his
leadership and vision and to Tom Kueterman for
his devotion and tremendous work ethic. 2013
promises to be an exciting year.
Accomplishments over the past 15 months
include:
Launching www.spacetest.org as the offcial
web page of the regional group, developing a
logo and expanding our Facebook page
Hosting tours to promote NPB to a number of
high-profle guests. Attendees included: Ohio
Lt. Gov. Mary Taylor, Senator Sherrod Brown,
Congressman Jim Jordan, Congressman Bob
Gibbs, representatives of the Ohio Aerospace
Hub, Dean of The Ohio State University
College of Engineering and team, Norwalk
Rotary, Norwalk Kiwanis and numerous others
Travelling to Washington D.C. and Columbus
to visit Legislators, developing further support
for NPB
Working with partners to support existing
structure and leadership at NPB with the Ohio
congressional delegation
Attending a NASA technology program
focused at stronger business partnerships in
Cleveland to network with aerospace
professionals in attendance
Cultivating a relationship with the Ohio
Aerospace Hub and the Dayton aerospace
community to form an alliance that will
further promote Ohio as a leader in the
aerospace industry
Providing technical
and logistical data
to a prospect
interested in
testing at NPB.
Coordinating and
facilitating an
i n f o r ma t i o n a l
presentation, led
by General David
Stringer and Kerry
Taylor, at the Ohio
E c o n o m i c
D e v e l o p me n t
Association Annual
Summi t i n
Columbus
Only $215 a month. With one-time membership fee.
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NCBJ_FBC_06_13.pdf 1 6/26/13 10:43 AM
Ohio Business College (OBC) is
proud to announce four new
business concentration programs at
their Sandusky location, 5202
Timber Commons Drive. New
concentrations include Associate
degree in Applied Business with a
concentration in Accounting,
Human Resource Management or
Marketing and Sales. Each
concentration provides students
with a well-rounded education for
those seeking an entry level position
in business felds, with the added
beneft of having a narrower scope
of a specialized skill, and real world
experience through student
externships in the fnal quarter.
An Accounting concentration
provides progressive accounting
skills in general, tax, and payroll
accounting. This provides the skill
sets needed to perform business and
accounting functions for managerial
decision-making, enabling students
to fnd careers in businesses,
organizations, and frms that apply
accounting principles.
A concentration in Human
Resource Management
educates students
about the laws of
employment processes
and helps them to
apply the laws to their
business. Some of the
focus in this
concentration include,
i n t e r v i e w i n g
techniques, employee
relations, and
compensation and
benefts management.
The Business
A d mi n i s t r a t i o n
Associates degree with
a concentration in
Marketing and Sales
delivers the various
marketing tools used
today, to include
social media and the
internet. The students
will participate in
market research and
analysis to learn how
a successful marketing
campaign is run. With
this area of concentration graduates
could assist businesses with product
development, promotion, branding,
and much more.
Jackie Marshall, Corporate Director
of Education for OBC states, As an
educational provider, it is important
for us to offer the most current and
relevant training programs for our
students that refect the skills
employers are searching for in
potential new hires. Our new
business concentration programs
allow us to do that in this ever-
changing career climate.
In addition to the new
concentration felds, Ohio Business
Colleges Business Administration
Degree program curriculum has
been restructured, providing a strong
background in management,
business law, accounting, leadership
development, and computer
applications. Upon graduation
students can apply their education
in many areas of business to include,
banking, human resource
management, self-employment and
much more.
www.ncbj.net North Coast Business Journal August 2013 5
MAY PAINTING INC.
Family Owned and Operated Since 1933
Serving Commercial & Industrial Accounts
In NW Ohio
Specializing in:
STANDARD ARCHITECTURAL & MULTI-
COLOR COATINGS
WOOD FINISHING
VINYL WALLCOVERING
WATER REPELLENT COATINGS
TWO COMPONENT EPOXY & URETHANE
SYSTEMS
WATER AND SAND BLASTING
Professional Painting Pays
419-332-1363 Toll Free 800-797-6252
446 N. Wood St., Fremont, OH 43420
www.maypainting.com
Norwalk Custom Order Furniture,
LLC experienced their third
consecutive year of double-digit
growth, with many new employees,
their new in-house International
Showroom and the launching of a
new website in November as well as
iPad and iPhone catalog apps
David Price Metal Services has
added over 30 new employees and
have invested in new space, new
equipment, a new machining center
and a variety of support equipment
including tooling and dies
Former Childrens Home on
Benedict Avenue & Norwalk Theatre
were purchased by two different
groups, both making signifcant
investments in securing and
stabilizing the facilities.
Maple City Ice added 13,500 sq. ft.
of warehousing space bringing their
total to over 100,000 sq. ft. Theyve
grown from selling 50,000 cases of
beer in 1934 to 5,700,000 cases this
past year.
Norwalk Concrete Industries
(NCI) was recognized nationally for a
project involving the SuperBowl in
2012. An innovative solution for the
infrastructure underneath the Super
Bowl Village in downtown
Indianapolis earned the company
their award. The venue served an
estimated 1.2 million visitors during
the week before the Super Bowl.
Americraft Carton expanded their
operations, added jobs, increased
space and continued to diversify
their service offerings.
Custom Metal Works had one of
their best 12 month runs in their 31
year history. Added new trucks,
equipment and software upgrades,
including a live integrated job
tracking system for both payroll and
job costing/status.
EHOVE Career & Technical
Centers renovation project is adding
approximately 50,000 sq. feet of new
space, 16,700 sq. feet of renovated
space. Space will be used for: Career
Tech training spaces for high school
and adult programs, state of the art
science labs, two additional computer
labs and other amenities.
Fisher-Titus Medical Center was
named one of the nations Most
Wired Hospitals in health care for the
second year and completed a new
20,243 sq. ft. expansion of the
Imaging & Radiology Department.
This year Fisher-Titus began providing
robotic surgery services to patients
and also started a major expansion of
its surgical wing. New development
of their North Side property will also
be underway soon.
Frontier Communications has
invested in Norwalk/Huron County
again this year. They deployed
Business Metro Ethernet, which is a
data connection to the Internet in
speeds not available in the past.
New Horizons Baking Co. &
Genesis Baking Co. was spotlighted
in the national Baking & Snack
magazines September 2012 issue.
When Pigs Fly/The Piggyback
Foundation opened up a very
popular retail store in Norwalk in
2012 and raised well over $200,000
in the last 5 years, helping more than
100 families in Huron County
RJ Beck Protective Systems Inc.
named to the SDI fast 50. This is a list
of the 50 fastest growing security
integrators in the United States.
American Excelsior added
employees and expanded their
business base.
Summit Motorsports Park marks
their 50th Anniversary celebration in
2013.
Kasper Chevy Buick completed a
major renovation project, expanding
their operations.
Patina46 was chosen as Heritage
Ohios New Business of the Year
award.
Shipleys Offce Supplies, PNC,
Foghorn Designs, North Coast
Sports Apparel and Christian
Roberts Salon & Spa have also
renovated their space, purchased
equipment and/or reinvested in their
businesses, some for the second time
in two years.
Norweco had their 1st Singulair
Green Delivery in Kenya in 2012.
BackOffice Associates, an
innovative high-tech company,
originated in Norwalk just a few
short years ago and has an estimated
50 employees.
Christie Lane Industries (CLI)
added assembly/packaging work
crews (ranging in size from 4 20
workers) at 5 area businesses last year.
Janotta & Herner, Inc. hired many
new employees in 2012 to handle
their increased workload and
continue to build on that success in
2013.
Hills Interiors celebrated their
60th anniversary and Gaymont
Nursing Center, JHI and WLKR
celebrated their 50th anniversaries in
2012.
Huron County Humane Societys
Conway Dog Park plans are well
underway.
Evans Funeral Home added a
crematory to their existing property.
This will be the frst crematory in
Huron County.
NORWALK, from Cover
Ohio Business College
Launches New Business
Concentration Programs
Submitted by Kristie Wert
Program Manager
Main Street Norwalk
Creating a retail destination is a
diffcult task in a culture where bargain
hunting consumers have the world in
the palm of their hands- literally.
Smartphones and tablets have given
shoppers the ability to price compare
while standing in a competing store.
So, why is Norwalks Uptown Historic
District home to a growing number of
new retail shops and becoming a
destination for shoppers? According to
a National Retail Federation study, even
bargain hunting consumers will choose
unique products and intuitive customer
service as long as they are working
together to give consumers an
experience. This is where Uptown
Norwalk has found its niche- unique
merchandise, creative atmospheres,
and excellent customer service all
found in a historic small town America
setting that is garnering attention from
the region.
Repurposing, reusing, and redesigning
are huge trends in our society and all of
the retail shops that opened in the
District in the past year use that trend
to their advantage. From everyday
household items to upscale, creatively
re-designed merchandise shoppers are
heading to Norwalk a place to fnd that
one of a kind item at an affordable
price. Norwalks antique shops-
Maninnos On Main and Northern
Ohio Antique Mall are the original
re-use, repurpose businesses. These two
spots are well known in northern Ohio
for offering quality items at prices that
beat similar shops in Cleveland and
Toledo and Norwalk is beginning to
become a destination for visitors from
the region.
In light of the increased traffc from
new retail shops, anchor businesses are
expanding and enhancing product
lines to meet the needs and wants of
the community and creating some
fresh traffc of their own. Across the
board, Amish Heirloom Furniture has
worked hard to expand lines and offer
more modern looks for the home. New
chic looks in lace and furnishings as
well as inspirational home dcor items
and candles have updated the stores
look and feel. Our District businesses
are creating experiences for customers
with innovative new products,
interesting store layouts, and creative
atmospheres, says Kristie Wert,
program manager for Main Street
Norwalk. Diamond Collection, which
is known in the area for their high
quality jewelry, now carries a line of
lotions, soaps, and candles, adding to
their lines and bringing in a new
customer base. Many businesses are
making an effort to carry locally made
products; from artwork and accessories
for home and body to made-from-
scratch baked goods, giving people a
sense of community pride with their
purchases.
Locally owned businesses are more in
touch with the needs of their shoppers
due to the one on one experience of
shopping local and the personal
relationships built in a small community
like Norwalk. With the world in the
palm of their shoppers hands District
businesses have become a presence on
the internet. Utilizing social media to
post photos of their new merchandise,
promote special events, and connect
with area shoppers they are building
stronger personal relationships with
their customers than ever before.
Christian Roberts Salon & Spa, which
opened in 1996, uses a texting/email
service for appointment reminders and
updates. Daily posts on Facebook with
open appointments offer a great service
to clients that may fnd themselves in
need of some pampering. This type of
customer service goes a long way to
building relationships.
As consumers continue to make the
most of their spending cash, retailers
are making the most of their foor
space. Lindale M Broidery has added a
new area featuring gift items for all ages
which opened earlier this year taking
the place of the used book area. It is the
ability of our business owners to adapt
and relate to local customers that makes
our historic small town a destination
Shopping local has a whole new
meaning with the addition of several
new locally owned retail spots in and
strong, adaptable anchor businesses.
The District is attracting shoppers from
the region that want to experience
shopping small- in a big way. Small
changes made by individuals eventually
make a big impact and as Main Street
Norwalk, a division of the Norwalk
Economic Development Corporation
continues to work to accomplish their
mission to preserve, improve, and
promote the District as a commercial,
cultural, and social center, we will
continue to enhance the community
and create a destination.
Main Street Norwalk is a program of
the Norwalk Economic Development
Corporation. Its mission is to preserve,
improve, and promote the district of
Norwalk as a commercial, cultural,
and social center.
6 August2013 North Coast Business Journal www.ncbj.net
Design/Build
Development
Commercial/Retail
Educational
Industrial/Warehousing
Manufacturing
Offices
Healthcare
Senior Care
Worship Facilities
Metal Buildings
www.telamonconstruction.com
5505 Milan Road, Sandusky, Ohio 44870
Phone: (419) 626-1111
Toll Free: (888) 904-4600
Main Street
Norwalk: Retail Trends
www.ncbj.net North Coast Business Journal August 2013 7
15 Whittlesey Ave., Norwalk
419-668-4402
battlesinsurance.com
Norwalk
Landmark
Thousands of area business people and
families recognize our offce.
Call Battles Insurance and youll speak to a
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dont know in a place youve never been.
Were here when you need us, ready to tailor an
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Battles0712.indd 1 7/26/12 4:10:53 PM
Submitted by Kristie Wert
Program Manager
Main Street Norwalk
Heritage Ohios Annual
Revitalization and Preservation
Awards Ceremony was held on
Thursday, May 23, 2013 in Columbus.
Norwalk business owners and
volunteers were recognized at the
event.
Jeff Siegler, Director of
Revitalization, presented the
Heritage Ohio Business of the Year
award to Amanda Morsher-Hewitt,
owner of Patina46, a unique home
dcor boutique located on East Main
Street in Norwalks historic district.
Patina46 features an eclectic mix of
vintage pieces, modern accessories,
industrial pieces, and reclaimed
furniture.
The building that Patina46 calls
home was built in 1874 and
purchased by the Morsher Family in
October 2011. Amanda and her
family spent 9 months renovating
the historic building where the shop
makes its home. Amanda and
husband, Andy are currently
renovating the upper foor into a loft
apartment that will be their home
when it is completed.
The boutique itself has quickly
become a destination business in
Uptown Norwalk, pulling people
from all over Ohio. Featuring an
eclectic mix of vintage pieces,
modern accessories, industrial
pieces, and reclaimed furniture, the
shop marries big city design with
small town charm. Amanda loves
mixing different eras together into a
creative juxtaposition of design. She
is inspired by the beautiful
craftsmanship of vintage pieces and
the wonderfully imaginative way
she can create new pieces from
salvage materials.
Many communities, organizations,
and individuals submitted
nominations for consideration. The
awards recognize the numerous
preservation and revitalization
accomplishments of downtowns
and neighborhoods across the state.
The Selection Committee reported
an increased level of quality in
nominations, awarding 17 categories
at this years event. This is the frst
time since 2008 that Norwalk
nominations have been chosen to
receive an award, the program is
very competitive. I am thrilled to
have a business honored, said
Kristie Wert, program manager for
Main Street Norwalk.
Main Street Norwalk was also
honored as a nationally accredited
Ohio Main Street Community for
the 12th consecutive year while
program manager Wert was named a
Certifed Ohio Main Street Manager
for the third consecutive year. Only
10 managers throughout the state
earned this recognition which
recognizes those managers that not
only work hard in their community,
but also strive to participate in
preservation and revitalization on a
state and national level as well.
Heritage Ohio is the statewide, not-
for-proft preservation organization,
dedicated to encouraging and
assisting people and organization to
protect, preserve, and revitalize
Ohios heritage. Formed in 1989,
Heritage Ohio has members ranging
from individuals and households to
organizations and local governments.
In 2002, Heritage Ohio was
designated as the statewide partner
of the National Trust for Historic
Preservation.
Heritage Ohio encourages the
development, redevelopment and
improvement of the downtown and
neighborhood commercial districts.
Heritage Ohio works as a catalyst for
downtown development by bringing
together downtown organizations,
conducting statewide seminars and
conferences and providing a network
to share knowledge, common
experiences, and challenges
concerning downtowns.
Main Street Norwalk is a member
of Heritage Ohio and a nationally
accredited Main Street Community.
Main Street Norwalk is a program
of the Norwalk Economic
Development Corporation. Its
mission is to preserve, improve, and
promote the district of Norwalk as
a commercial, cultural, and social
center. Learn more at www.
heritageohio.org.
Amanda and Andy Hewitt accept the 2012
Heritage Ohio Business of the Year Award.
Main Street Norwalk: Heritage Ohio
2012 Business of the Year Right Here in Our Town
8 August2013 North Coast Business Journal www.ncbj.net
By Cathy Allen
Another summer beach
vacation, another great
Richard Branson book.
When I want something
fun, light, and wildly
entertaining, there isnt a
better place to turn than
Sir Richard, whose business
success is undeniable and
whose willingness to share the lessons hes learned
along the way is generous and inspiring. So what
if I will never sail the jet stream in a big balloon?
What Sir Richard has to teach about calculated
business risk (and branding!) is just as applicable to
my small business. His book titles are as provocative
as his lifestyle, which is all part of the larger-than-
life image. Since he is now using his vast wealth to
help solve some of the worlds thorniest problems
(like carbon emissions) and since he invests
immense sums in developing entrepreneurs, he is
real role model. I recommend all his books as a
spoonful-of-sugar way to absorb some solid
business thinking and action-provoking insights.
Take one along on your next beach vacation and
see if you dont agree.
Screw It, Lets Do It: 14 Lessons on Making it to
the Top While Having Fun and Growing Greener
by Sir Richard Branson, Virgin Books, Expanded
Edition, 2008.
SUMMARY: Richard Branson is a capitalist. The
one-time high school dropout built a multi-
national corporate brand, earning billions along
the way, by starting small, learning his lessons, and
developing the skills and experience necessary to
take on increasingly large projects with higher-
stakes risks. The 300 companies under the Virgin
umbrella now employ more than 50,000 people a
long way from the student magazine Branson
started from his school room using the pay phone
down the hall. He likes to share what he has
learned and arent we lucky that he does? As in his
other books, Branson weaves together personal
anecdotes with high-quality thinking to yield a
series of conclusions applicable to all of us. Each
chapter is a lesson in personal growth, leadership,
achieving business goals, and living life at full
throttle.
THE LESSONS:
1. Just Do It. You dont get a nickname like Dr.
Yes by constantly telling colleagues what
cant be done, what your worries are, or who
has rules against it. If you have good people
around you, support their ideas. Plan, prepare
and persist. Dont let fears hold you back.
2. Have Fun. If you dont enjoy what youre
doing, do something else. Life is too short to
have stress and anxiety over work. Money
follows passion, so base business goals on
how you want to use your time. Adjust your
plan if the market doesnt respond, but the
pursuit of money alone does not lead to
happiness.
3. Be Bold. Risk taking is not the same as
recklessness. Apply common sense to your
vision, and be willing to pass on foolish ideas.
And if you plan well, work hard, and still fail
after a bold step, move on quickly. Regret has
no purpose.
4. Challenge Yourself. Branson reached a high
level of business success in his twenties, and
might have lived happily ever without
achieving another goal. By stretching himself
after each accomplishment, hes had
tremendous impact on the world, which has
ultimately been more satisfying than
acquiring wealth or living comfortably.
5. Stand on Your Own Two Feet. Consulting
with those around us is an important practice,
but when the time comes to pull the trigger
and make a decision, have confdence in
yourself and take responsibility. Its a more
liberating way to live.
6. Live the Moment. What does one think
about when fying 280 miles per hour at
40,000 feet above the ground? The value of
each second. Branson says it helps to decide
in advance to have no regrets, because that
moves us forward rather than locking us in
the past.
7. Value Family and Friends. Everybodys frst
and best source of support is their immediate
circle. The people who care about us most
may not truly understand what we do, but
they are always worth listening to, and
sometimes we need to lean on them.
8. Have Respect. Traveling to Japan gave
Branson an early opportunity to notice the
difference between how it feels to be treated
absolutely respectfully (even when you are all
wet) and being dismissed. Ones reputation is
about whether others feel good about
themselves in your presence. Be kind, always.
9. Gaia Capitalism. (We dont have to sacrifce
the Earth to grow the economy.) Al Gore got
Bransons attention with An Inconvenient
Truth. Current business practices are
unsustainable in the largest possible sense.
We all have to do our part to turn it around.
As the leader of a multi-national corporation
(including an airline) Bransons part is bigger
than most.
10. Sex Appeal. Believe it our not, putting
himself out there as the brand leader for
Virgin did not come naturally to Sir Richard.
But media coverage sells products, and
outlandish behavior generates media. So, he
learned to step out of his comfort zone and
engage in self promotion. Making customers
fall in love with your image is the marketing
goal.
11. Be Innovative. If at frst you dont succeed.
try again. But dont just keep banging your
head on the same wall. The idea is to fnd
another path. Remember that the system is
not sacred. It can be changed, or at least
gotten around. Identify the problem and be
willing to move laterally, especially if
customer interests are at stake.
12. Do Some Good. We all have something we
can contribute, and it is important to
periodically assess ones life and make sure we
are doing our best. Business leaders, especially,
have an important role to play in advancing
the social good. Money can make things
happen, if we choose to use it that way.
13. Pow! Shazam! (Complexity Can Kill
Innovation.) We humans have a tendency to
make our systems more complex and more
diffcult to change than they need to be.
Ready adaptability is an increasingly
indispensable business attribute and it goes
hand in hand with simplicity.
14. Think Young. Theres no reason why the
wisdom of old age cant co-exist with an
energetic and fresh approach. So often those
who have built something for themselves
become more conservative as they age. But
having a lot to lose also means having a lot to
invest, so stay enthusiastic about new ideas
and keep stretching. The rewards only get
bigger.
Local Consultant Cathy Allen celebrates her
life-long love of books at www.
WhatIsCathyReading.com. She invites visitors to
download her two-page summaries, comment on
her blog, or connect to a fabulous network of
independent booksellers.
The Well-Booked Business
Coming in
September:
Focus on
Port Clinton
Submitted by
Dennis Doughty,
Superintendent
There are defning moments in the
growth of every organization whether it
is a business, a service agency or an
educational institution. The beginning
of this past decade certainly marked the
Norwalk City Schools with an undeniable
and indelible moment in timeAugust
28, 2001, the opening of the new
Norwalk High School for classes. While
the entire building wasnt completed
until January, 2002the impact of this
new building marked a new era in the
school district.
The building of the new high school
began a legacy of pride, growth and
change for the Norwalk City Schools.
Unparalleled involvement with the
community has marked this past decade
within the schools. The addition of the
Art Gallery, the Ernthausen Performing
Arts Center and the Fisher Titus Learning
Center has the facility active throughout
the entire year. Most weekends are
booked by area businesses, organizations,
along with area school system utilizing
these facilities.
If you look closely at this time of great
success of the Norwalk City Schools you
will recognize the mark of Mrs. Virginia
Poling, Superintendent on the many
successes experienced by the district.
Under Virginias steady guidance (along
with her assistant Dr. Wayne Babcanec,
who later became superintendent after
her retirement) the Endowment Fund
for the Norwalk City Schools was
established at the beginning of the
decade coinciding with the new high
school.
The Endowment Fund of the Norwalk
City Schools designed to provide a stable
source of funding for non-required
school programs. Its purpose is to fund
programming in areas such as music, art,
dram and other extracurricular activities.
The funds contributed to the Endowment
Fund are invested and a percentage of
the interest income is distributed for
educational grants, student scholarships
and to the Ernsthausen Performing Arts
Center. The success of this fund is
evidenced by the number of scholarships
given annually to graduating seniors
and to the educational grants provided
to teachers to support excellence in
education. Assets in the Endowment
Fund exceed 650,000 dollars.
In this past decade the Norwalk Athletic
Booster Organization has been extremely
active, making sure the high school
athletic complex on Shady Lane was
second to none. The organization has
contributed in excess of 250,000 dollars
for the construction and improvement
of the softball and baseball felds.
Additionally, a great deal of fnancial
support by this organization has insured
the completion of the soccer felds at the
complex.
The Athletic Boosters set their sights
high for the next major project at the
high school with a goal of doubling the
size of the current weight room to
accommodate the large number of
athletes currently training. It was
determined that the existing weight
room supported approximately
20 athletes at a time while
the proposed weight
room will support 60
80 working out in a
weight training
program. The
number of
individual students
participating in
the high school
football program
has exceeded 100
for the past few
years.
After the opening of
the new high school
brought about a new
organization that has united
graduates from Norwalk High
School. The Norwalk Public Schools
Alumni Association works hard to bring
back graduates from the past by hosting
an annual Alumni gathering at the high
school. Hundreds of graduates have
become re-attached to the Norwalk City
Schools because of this organization.
For over 153 years and more than 12,000
graduates later, the Norwalk City Schools
still welcome home its students to
witness and share their experiences since
high school.
In the past decade, the Norwalk City
Schools invested heavily into the future
of many students through improved
facilities throughout the district. The
re-opening of the old high school as a 5
&6 grade educational complex, the Main
Street School, relieved over-crowding at
the Middle School and in the individual
elementary buildings. By addressing the
particular educational needs of these
students marked an academic success
story that has spread to the middle
school and high school students. Truly
the success experienced by the students
of the Main Street School will positively
impact generations to come.
Technology upgrades have taken place
throughout the district in the past ten
years. Whether it is the installation of
Smart Boards, Elmos, Blended Learning
or the use of tablets (laptop computers);
the Norwalk City School students have
opportunities to grow academically and
technologically along with the nation.
The gl obal
perspective and
t e c h n o l o g i c a l
advances have
d r a m a t i c a l l y
impacted education in
all schools. The
increased requirements
and expectations for all
students are unmatched as the
explosion of new developments and
information touches the entire world.
Improvement has been the focus of the
past decade for the Norwalk City Schools
as far as educational achievement on
standardized tests. In the early part of
the decade, the achievement and
profciency testing program showed the
Norwalk City Schools to be in the
Continuous Improvement level of
achievement and even slipping to
Academic Watch in the early 2,000. A
focused effort on the part of the district
curricular-wise and through energized
staff developmentsteady growth of
achievement has been experienced.
In 2005-2006, the school district
achieved the label or banner of Effective
which it bore for the next three years. In
the last three years, the Norwalk City
Schools has become an Excellent with
Distinction and Excellent District,
respectively. This growth academically
demonstrates a strong commitment to
achievement and hard work by the staff
overall. The challenge is great with a call
for the integration of new and revised
standards which will demand more of
teachers and students.
In 1860, the frst graduate of the
Norwalk City Schools was recognized.
Since the graduation of Sarah E.
Wilkinson, more than 150 years ago, a
legacy of success has been established.
That success has been intensifed and
focused in the past decade because of the
vision of a group of people who decided
a new high school was needed and by a
community who supported that dream.
A new legacy of involvement by many
organizations has been a result of that
vision Certainly the Norwalk City
Schools have experienced an era of
successful growth in the past decade.
www.ncbj.net North Coast Business Journal August 2013 9
The Norwalk City Schools a Decade of Growth
10 August2013 North Coast Business Journal www.ncbj.net
Douglas Gildenmeister,
Senior Vice President,
Investments
Raymond James
Many parents pay for college with
a combination of savings and
fnancial aid. By learning the basics,
youll be able to understand how
the fnancial aid process works,
properly fll out aid applications,
and compare the aid awards your
child receives.
What is fnancial aid?
Financial aid is money distributed primarily by the
federal government and colleges in the form of student
loans, grants, scholarships, and work-study jobs. Loans
and work-study must be repaid (through monetary or
work obligations), while grants and scholarships do
not. A student can receive both federal and college aid.
Financial aid can be further broken down into two
categories: need-based, which is dependent on your
childs fnancial need, and merit-based, which is
awarded according to your childs academic, athletic,
musical, or artistic merit. Most fnancial aid is need-
based.
How is fnancial need determined?
The federal governments aid application, the FAFSA,
uses a formula known as the federal methodology. A
detailed analysis of the formula is beyond the scope of
this discussion, but generally speaking, parent and
child income and assets are tallied and assessed at
certain rates. There are certain deductions and
allowances against income, and certain assets are
excluded from consideration, specifcally, home equity,
retirement plans, annuities, and cash value life
insurance. The result is a fgure known as your expected
family contribution, or EFC. This is the amount of
money you must contribute to college costs to be
eligible for aid. Your EFC remains constant, no matter
which college your child applies to.
Your EFC is not the same as your childs fnancial
need. To calculate fnancial need, subtract your EFC
from the cost at a given college. Because tuition, fees,
and room-and-board expenses are different at each
college, your childs fnancial need will vary depending
on the cost of a particular college.
Example: You fll out the FAFSA and your EFC is
calculated at $5,000. College A costs $20,000 per year
and College B costs $40,000 per year. Your childs
fnancial need at College A is $15,000 and $35,000 at
College B.
Colleges have their own way of determining fnancial
aid. Basically, the process works the same way as with
the federal government, except that the institutional
methodology embodied in the standard college
PROFILE application typically takes a more in-depth
look at your income and assets to determine how
needy your child really is. For example, colleges often
consider your home equity and retirement accounts in
assessing your ability to pay college costs.
Tip: Just because your child has fnancial need doesnt
necessarily mean that colleges will meet 100% of that
need. In fact, its not uncommon for colleges to meet
only a portion of that need, a phenomenon known as
getting gapped. If this happens to you, youll have to
make up the shortfall, in addition to paying your EFC.
College guidebooks compare how well colleges meet
their students fnancial need under the entry average
percentage of need met or something similar.
How do I apply and when?
The FAFSA can be completed manually and mailed to
the regional processor listed on the form, but the better
option is to complete and fle it online at www.fafsa.
ed.gov. The online version fags suspected mistakes
immediately and takes only one week to process
(compared to two to four weeks for paper FAFSAs).
The FAFSA relies on information from your previous
years tax return, so it cant be fled before January 1 in
the year that your child will be attending college (the
offcial federal deadline for fling the FAFSA is June 30,
but many colleges have an earlier deadline). Parents
should try to submit the FAFSA as close to January 1 as
possible because some fnancial aid programs operate
on a frst-come, frst-served basis.
What counts the most?
Your current income is the most important factor in
determining need, but other factors play a role, such as
your total assets, how many family members are in
college at the same time, and how close you are to
retirement age.
Even if you havent completed your federal income
tax return, Uncle Sam lets you base your FAFSA answers
on an estimated return, though you will have to
provide a copy of your fnal income tax return later.
After your FAFSA is processed, your child will receive
a Student Aid Report either in the mail or electronically
(depending on how you fled the FAFSA), which
highlights your EFC. Colleges that you list on the
FAFSA will also get a copy of the report. Then, the
fnancial aid administrator at each school will try to
craft an aid package to meet your childs fnancial need.
Comparing aid awards
Sometime in early spring, your child will receive
fnancial aid award letters that detail the specifc
amount and type of fnancial aid that each college is
offering. When comparing awards, frst check to see if
each college is meeting all of your childs fnancial
need. Then, look at the loan component of each award
and compare actual out-of-pocket costs. Remember,
grants and scholarships dont have to be repaid and so
dont count toward out-of-pocket costs.
If youd like to lobby a particular school for more aid,
tread carefully. A polite letter to the fnancial aid
administrator followed up by a telephone call is
appropriate. Your chances for getting more aid are best
if you can document a change in circumstances that
affects your ability to pay, such as a recent job loss,
unusually high medical bills, or some other unforeseen
event. Also, your chances improve if your child has
been offered more aid from a direct competitor college,
because colleges generally dont like to lose a prospective
student to a direct competitor. Remember, the fewer
loans, the better.
The most common federal aid programs
Here are some names youll be hearing as you navigate
the world of fnancial aid:
Stafford Loan--The most common federal student
loan for college and graduate students. Interest
may be subsidized (paid by the government during
school, the grace period and deferment periods) or
unsubsidized. The interest rate is fxed at 6.8% for
unsubsidized loans and is fxed at 3.4% for
subsidized loans disbursed July 1, 2011 through
June 30, 2013.
Perkins Loan--A federal student loan for college
and graduate students with the greatest fnancial
need. The interest rate is fxed at 5%.
PLUS Loan--A federal education loan for parents of
college students and independent graduate students
available through fnancial institutions. A separate
application is required, though fling the FAFSA
frst is a prerequisite. Parents can borrow the full
cost of their childs education, minus any fnancial
aid received; the only criteria is a good credit
history. The interest rate is fxed at 7.9%.
Pell Grant--The Pell Grant is available to
undergraduates with exceptional fnancial need.
A word about merit aid
In recent years, merit aid has been making a comeback
as colleges use favorable merit aid packages to attract
certain students to their campuses, regardless of their
fnancial need. However, the availability of college-
sponsored merit aid tends to fuctuate from year to year
as colleges decide how much of their endowments to
spend, as well as which specifc academic and
extracurricular programs they want to target.
Besides colleges, a wide variety of groups offer merit
scholarships to students meeting certain criteria. There
are several websites where your child can input his or
her background, abilities, and interests and receive (free
of charge) a matching list of potential scholarships.
How much should you rely on fnancial aid?
With all this talk of fnancial aid, its easy to assume
that it will do most of the heavy lifting when it comes
time to paying the college bills. But the reality is you
shouldnt rely too heavily on fnancial aid. Although
aid can certainly help cover your childs college costs,
student loans make up the largest percentage of the
typical aid package, not grants and scholarships.
As a general rule of thumb, plan on student loans
covering up to 50% of college expenses, grants and
scholarships covering up to 15%, and work-study jobs
covering a variable amount. But remember, parents and
students who rely mainly on loans to fnance college
can end up with a considerable debt burden.
This information was developed by Broadridge, an
independent third party. It is general in nature, is not
a complete statement of all information necessary for
making an investment decision, and is not a
recommendation or a solicitation to buy or sell any
security. Investments and strategies mentioned may
not be suitable for all investors. Past performance
may not be indicative of future results. Raymond
James & Associates, Inc. member New York Stock
Exchange/SIPC does not provide advice on tax, legal or
mortgage issues. These matters should be discussed
with an appropriate professional. Raymond James &
Associates, Inc. member New York Stock Exchange/
SIPC
Estate
www.ncbj.net North Coast Business Journal August 2013 11
Experience Counts
Firelands Corporate Health Center staff have
specialized training & certifications in many
areas of occupational health medicine.
Our team of physicians holds specialized
certifications in the following areas:
Certified Medical Review Officers
Specialized Certifications in
Occupational Health
Certified for Ohio BWC Impairment
Exams & Independent Medical Exams
Medical Examiner for FAA Pilot Exams
Certified Physician Supervisor for
OSHA Audiology Review
Support Staff
Physicians Over 50 years of combined
experience in Occupational Health
Clinic leadership Over 35 years of
combined experience in Occupational Health
Certified Coder
Nurse Case Managers for BWC cases
Full-time x-ray staff
Additional Services
Case management
Educational classes
Employment physicals & specialized
physical exams
Fingerprinting
And much more.
For timely & accurate reports, call the regions
experienced occupational health provider.
firelands.com
Want to Improve the
Health of Your Business?
With 30 years of experience in occupational health,
Firelands Corporate Health Center provides a
comprehensive package of occupational and safety
services to over 800 companies in the region.
Dedicated solely to the practice of occupational
health, you can find the level of experience you
need to control healthcare costs, meet regulations,
and keep your workforce healthy and productive.
To find out more about Firelands Corporate
Health Center, call 419-557-5052.
Hours of Operation: 7 am 5 pm
24/7 coverage for drug & alcohol testing
New Location: 5420 Milan Rd., Sandusky
Submitted by
Ellen Heinz
Director,
Norwalk Economic Development
Corporation
The Norwalk Economic
Development Corporation (NEDC)
and Main Street Norwalk (a program
supported by NEDC) launched a
new Pilot Mini-Faade Grant
Program for Norwalk area businesses.
The pilot year is being funded by
the very generous support of a
number of local banking partners:
Citizens Bank, Firelands Federal
Credit Union, Key Bank and Croghan
Colonial Bank. These partners have
made contributions to support the
pilot year, and funding for the
subsequent years is in the process of
being identifed.
We are so thankful to our banking
partners and are excited to offer this
opportunity to Norwalk area
businesses not just those in the city
limits, but any business with a
Norwalk zip code of 44857 is
welcome to apply for the program.
But note that funds are limited,
stated Ellen Heinz, Director of the
Norwalk Economic Development
Corporation.
Our commercial buildings
represent a valuable resource worth
preserving. The purpose of the
Norwalk Area Mini-Faade Grant
Program is to encourage the
preservation and rehabilitation of
commercial structures within the
Norwalk area, commented Kristie
Wert, Main Street Norwalk Program
Manager.
Heinz and Wert stated their top
priority projects are those that can
demonstrate the most positive
impact on the area and best use of
the limited funds that are available.
The City of Norwalk, through the
utilization of CDBG (Community
Development Block Grant) funds,
has a larger, more formal Faade
Grant program, but the eligibility
area is smaller and limited to the
Uptown Historic Business District,
with a much more involved
application process. The new Mini-
Faade Grant Program is available to
any business in the area that has a
project that meets all of the eligibility
requirements.
The pilot program is based on
input from local property and
business owners looking for funds to
assist with smaller projects, stated
Wert.
The new Mini-Faade Grant
program offers up to a $1,500 grant
match for approved faade
improvements. All grant funds must
be applied for and approved before
any work can be done. This program
only has a three-page application,
which includes the program
guidelines.
The program has been very
successful. Since the end of 2012,
fve projects have been approved for
funding. Applications are available
by contacting the NEDC Offce at
419-663-2030.
Downtown Mansfeld shared the
template for their successful faade
grant program with the Norwalk
team. Downtown Mansfeld has
been great to work with over the
years. Their leaderships cooperative
spirit goes beyond geographical
boundaries, said Heinz.
We all beneft when buildings and
facades are improved on, from
customers noticing attractive
buildings when they drive through
to recruiting people to live in the
area. It all makes an impact on our
visibility and being recognized as a
vibrant community. Connecting
these potential projects with
fnancial assistance to get them
completed is what were focused on
doing, added Heinz.
Norwalk Grant Program
Launched with Support
from Banking Partners
Before
After
12 August2013 North Coast Business Journal www.ncbj.net



Being one of the oldest companies in Sandusky, Ohio,
Brohl & Appell, Inc. has taken the time to perfect the
art of customer service. Interacting with customers
and making them more successful in their jobs and
businesses is what they do best.

Founded March 4, 1889 by Edward P. Brohl and
Herman Appell; Brohl & Appell, Inc. began developing
the plumbing and heating industry in and around
Sandusky. Their business consisted mainly of installing
gas pipe and gas chandeliers; through time this
business evolved into the distribution business for which
it is most well-known today.

Brohl & Appell, Inc. provides full line electrical, factory
automation, plumbing, heating and cooling distribution
to many industrial customers across Northern Ohio.

Owners Neal and Mary Ebert have continued to grow
their business by continually pushing forward with the
latest advances in the markets they serve. We believe
in a fully trained staff and never being satisfied with
what we do and how we do it, said the Eberts. We
continue to expand our product offerings, territories
and services.

Our banking relationship with Croghan Colonial Bank
has afforded us the opportunity to invest in the
community by upgrading our facilities; providing better
working conditions for our employees and a better
service experience for our New Haven Supply Division
customers, said Ebert.
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Tell us what your


business does well!
Derek Newell
419-668-2507

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CCBncbj5x10_7_13.indd 1 7/24/13 10:52 AM
Recently, the Erie County Chamber of Commerce honored a number of
individuals and one local company, at its 114th Annual Meeting. Recognition
was given to the following:
RyanWhaley: Entrepreneur of the Year. Whaley returned to Sandusky
after working in Colorado, and started Green Door MediaWorks; a public
relations, advertising, and web design business. He will also be opening a
speakeasy-style bar in the coming months.
WilliamLally:Marcellus F. Cowdery Educator of the Year. Lally recently
retired as superintendent of North Point Educational Services Center, and
enjoyed a highly successful career as an educator and educational
administrator in Erie County school districts.
JohnClark:Senior Council Award recipient. Clark, who recently lost his
life in a traffc accident, was honored for his very successful work in career
services, working with both traditional and non-traditional students at
BGSU Firelands. He was also very involved in a number of community
organizations.
Gina Vincent: Senior council Award recipient. Vincent is president of
what is now called MCPc Imaging and Printing, the successor frm of RS
Business Machines. She was honored for guiding the company through a
signifcant growth era, which transformed it from a local offce machines
business to having a national presence.
ToddNelson:Business Person of the Year. Nelsons Kalahari Sandusky is
the largest hotel operation in Ohio, as well as the largest indoor waterpark
in the Western hemisphere. He continues to grow the company, which
makes signifcant economic contributions to Erie County.
GeorgeMylander:Lifetime Achievement Award. George Mylander was
honored for his numerous contributions to Sandusky and Erie County
over his lifetime.
Sierra Lobo: Sierra Lobo, a local, high tech engineering services frm,
located in Milan, Ohio, was honored for its growth and contributions to
the countrys aerospace industry. The company was founded with seven
people, and has grown to having a workforce of over 600.
The Chambers awards are selected by its Senior
Council, which is a body of all living past board
chairs.
ErieCountyChamber
HandsoutHonors
And your ad could
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reaching over 23,000
business-focused readers
in fve counties every month
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www.ncbj.net North Coast Business Journal August 2013 13
Tiffin 419-447-1104 Fremont 419-332-6931 Sandusky 419-625-1256
OEMncbjHALFPAGE04_13.pdf 1 4/5/13 6:54 PM
14 August2013 North Coast Business Journal www.ncbj.net
ACCESS TO WORLD-CLASS
HEART CARE
Is Here
F I S H E R - T I T U S . O R G | B E L L E V U E H O S P I T A L . C O M
LOCAL ACCESS: Its what our recent clinical affliation with the Cleveland Clinic Heart & Vascular Institute
ranked the #1 heart program in the country for 19 years by U.S. News & World Report is all about.
Together, were ensuring that heart patients in our communities and region have access to the highest level
of cardiovascular medicine and thoracic surgery in the nation, while receiving the outstanding care theyve
come to expect from their local hospitals.
Around the country, elementary school teachers
and students are ready to have some fun with the
start of the Veggie U program in the fall. Tasting
new and different vegetables, getting their hands
dirty on planting days, glimpsing the secret
underground life of worms, and having fun while
learning about life science are all part of the fve
week program. As graduates of Veggie U, students
will know the importance of good nutrition,
sustainable agriculture and how vegetables are
grown.
It always amazes me that the children think peas
come frozen in bags, said Karen Sherwood, a 4th
grade teacher at Drake Elementary in Strongsville,
OH. The students learn so much with Veggie U.
The program is so hands-on and appropriate for
every ability level. Karen has taught Veggie U for
the past fve years.
The mission of Veggie U, a 501c(3) non-proft, is
to promote the well-being of children through a
healthy lifestyle, with a focus on making wise food
choices. Veggie U is an effective way to combat the
growing epidemic of childhood obesity and
diabetes, and the onslaught of packaged food
marketing aimed at schoolchildren. Over 4000
classroom garden kits have been placed in 31 states
and Washington DC.
Veggie U students learn a great deal over the
course of the 25 daily lessons-- and have a great
deal of fun! We have demonstrated over the years
with the Veggie U program that it does change our
students attitudes toward eating fresh vegetables,
said Lynne Eirons, Education Coordinator for
Veggie U. The children are excited to start the
program and they retain the information.In
addition to a hands-on, scientifc approach to
learning about plants and their components, the
Veggie U curriculum incorporates extensive journal
activities, mathematics, language arts and fne arts,
providing an interactive and enjoyable way for
students to study these core concepts. The
classroom lessons include studies of soil,
composting, planting, nutrition and plant
anatomy. The students also care for a worm farm,
raise a mini crop, and celebrate the end of the
program with a vegetable Feast Day. Veggie Us
curriculum was inspired by chefs and farmers, and
developed through the volunteer efforts of a
nutritionist, doctor and local educators. The team
recognized that children would greatly beneft
from understanding the connection between what
they consume and how that food is grown.
Educating children in an engaging, experiential
way helps them to learn. Veggie Us science-based
program offers a hands-on seed-to-planting-to-
harvest experience. A complete grow kit is provided
along with a comprehensive teachers manual
written to cover state and national science
standards. Veggie Us attitude surveys show that
participation in the program increases the
likelihood that vegetables will remain a healthy
choice in the students diet. Visit www.VeggieU.org
for more information.
Schoolchildren Beneft from Start of Veggie U Program
www.ncbj.net North Coast Business Journal August 2013 15
To learn more, call 419.385.5721,ext. 6001,
or visit toledozoo.org/holidayparties
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Submitted by Linda Bersche,


Executive Director
Norwalk Area United Fund
Every nation has people in poverty, they always
will. However in the past four to fve years the
number of families who have fallen into poverty
has grown. Statistics show high numbers in
unemployment fgures, students on school lunch
programs and foreclosure rates. So, in addition to
families in generational poverty, we also have
families who are in situational poverty and in
peril of becoming generational if we dont tackle
the issue now.

Although the economic forecast is brighter, every
community continues to struggle to assist the
growth in the number of families who need safety
net services on the one hand - and to support our
local businesses who work hard to stay in business
and grow their customer base on the other. Those
seem like two very different ideas in one sentence
but they are linked when it comes to hiring the
people you need to make your business work and
maintaining a healthy customer base.
Part of business growth means fnding good
employees to make that happen. Training and
keeping great employees is a tough job. It helps if
middle class employers and management
understand the family dynamics of their employees
who are in poverty especially generational
poverty.
If you havent heard about Bridges Out of Poverty
started by Dr. Ruby Payne in the early 1990s, lets
get started. Bridges works with over 60 businesses
in the U.S. to help management communicate
with their employees in a meaningful way that
benefts all involved.
To that end, our United Fund Board is partnering
with United Way of Erie County to bring in proven
strategic process training for communities and
businesses that helps us understand the habits of
people in poverty including everyday life struggles
for resources, language register, family dynamics
and work habits.
Our Huron County Bridges Task Force, Sharon
Harwood chairperson, Erie County Matters and
our sponsors invite you to join us to hear and
interact with the very accomplished Bridges
international speaker, Jodi Pfarr. The 3-hour
business specifc training will be held at the Fisher-
Titus Learning Center, Norwalk High School in
Norwalk from 5-8pm on Monday, October 21.
Jodi will also hold training sessions on Tuesday,
October 22 and Wednesday, October 23 for Basic
Bridges Training and Bridges Application at BGSU
Firelands Cedar Point Center.
Please call the United Fund at 419-668-0269 for
more information about the 3-hour business
training on Monday, October 21st. If you already
know that Bridges training can help your business
and want to participate in the Day 1 & 2 Training
on the 22nd and 23rd of October, please call Pam
at United Way of Erie County at 419-625-4672 for
a brochure and fee schedule.
So, again, lets get started! Implementing Bridges
concepts that will not only help our communities
but help your successful business as well.
Bridges for Norwalks Businesses
Schaffner Publications is
proud to announce its newest
publication, North Coast
Parent News. The publisher
claims it will be the regions
must-read resource for
parents and grandparents
raising their children in
todays society. This exciting
parent magazine will reach
a fve county area: Erie,
Huron, Ottawa, Sandusky
and Seneca.
Its target readers will be
parents with newborns,
toddlers, tweens and teens.
It hopes to provide its readers
with pertinent information
on issues such as health care,
educational needs, daycare
provider services, and much
more. The North Coast
Parent News frst monthly
edition is planned for
September.
New Parent
Publication Coming to
Serve the Five Counties
FREE September 2013
Scrapbook
Fun in the sun on the
North Coast of Ohio................ 3
Tweens &Teens
The pros and cons of
using the Internet to
complete schoolwork.............4
Education
Howto encourage
kids to read ............................... 5
16 August2013 North Coast Business Journal www.ncbj.net
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When your business needs to stay up and running no matter what
call Diversied Insurance Service today and ask about Agility Recovery.
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In the midst of a disaster, its nearly impossible to service your customers, run your
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oers Agility. They will take care of everything you need to get your business back in
business, including power generators, oce space, computers, servers, phones and
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Call today for your commercial roofing needs
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If youre buying or selling a business...
Its time to talk to Payne Nickles.
If you are considering buying or selling a business, then you may be looking for help
placing a value on that business. Payne Nickles has worked with hundreds of local
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18 August2013 North Coast Business Journal www.ncbj.net
In the ever-changing
world of health care,
Fisher-Titus Medical Center
in Norwalk remains a
strong independent, local
hospital that delivers high-
quality health care to
families, friends and
neighbors in Huron
County and the
surrounding area. Fisher-
Titus has a strong tradition
of investing in the latest
medical technologies,
mai nt ai ni ng an
experienced and skilled
workforce, bringing the
highest quality physicians to the
region, and expanding services and
facilities to meet the needs of the
communities it serves by providing
safe, quality care to patients.
A signifcant change for Fisher-Titus
was the retirement of President Patrick
J. Martin on July 1 after 37 years at
Fisher-Titus. Ross A. Matlack, the new
President and CEO, is now at the helm
as the top leader of the Medical Center.
On June 3, Matlack, formerly of
Crookston, Minn., began his frst day
as the new President and Chief
Executive Offcer of Fisher-Titus. This
provided Matlack an opportunity to
work with Martin during the month-
long transition.
For most of my life, I have lived and
worked in Ohio, said Matlack.
Whenever I heard Fisher-Titus
mentioned, it was always associated
with some great achievement or
innovation. I am truly humbled by
the opportunity to join and lead such
a strong organization, and I look
forward to continuing the great
traditions that Pat Martin and his
team have established.
Focusing on Continuity
Matlacks focus as he begins his
career at Fisher-Titus is continuity, not
immediate change.
I am striving for a soft footprint
right now and a seamless transition,
the new President said. I intend to
continue the phenomenal track record
of providing the great service and care
that the community and our patients
have come to know at Fisher-Titus.
The health-care world is changing
so much as we work through local,
state and federal health-care reform.
Health care as we know it
will be different and as a
health-care organization,
Fisher-Titus will need to be
even smarter in how we
function so we can
continue to be a successful
local, independent
hospital.
One way to accomplish
this, according to Matlack,
is by looking for ways to
collaborate with other
health-care organizations.
I bel i eve
collaborations will provide
opportunities to offer more
services for our community close to
home, Matlack said. For example, in
June, both Fisher-Titus and The
Bellevue Hospital affliated with
Cleveland Clinics Sydell and Arnold
Miller Family Heart & Vascular
Institute.
While each organization remains
independent, the affliation with
Cleveland Clinics Heart and Vascular
Institute strengthens all elements of
heart and vascular medicine and
thoracic surgery to provide the highest
level of cardiovascular and thoracic
care to the six-county region served by
Fisher-Titus and The Bellevue
Hospital.
Another important goal for Fisher-
Titus is to enhance the continuity of
care our patients receive and provide
positive experiences for them and
their families within the Medical
Center and the community.
We have a long-term commitment
to provide a positive experience at
every level of carewhether it is at the
Fisher-Titus Medical Care Family
Practice in Wakeman or the Emergency
Department in the Medical Center,
said Matlack. Our goal is to provide
the same standards of care across the
entire organization.
Expanding Services in the
Medical Center and Beyond
Fisher-Titus continues to evaluate
the needs of the community and
expand services based on that
information. Recently, the Medical
Center and The Bellevue Hospital
announced its affiliation with
Cleveland Clinic, which will be
bringing world-class heart care to area
residents and providing greater access
to Cleveland Clinics academic,
clinical and research best practices in
cardiovascular and thoracic care.
The affliation is the result of a
comprehensive study and assessment
of the current level of cardiovascular
and thoracic services available to
residents in the two hospitals service
areas. The year-long study revealed
the need for expanding these services
to provide a higher level of care for
area residents in their own
communities.
This is another great example of the
long-standing relationship between
our two independent community
hospitals working together on
initiatives to beneft our patients and
communities, said Matlack. In the
past, Fisher-Titus and The Bellevue
Hospital have worked together to
recruit specialty physicians in
pediatrics, urology, neurology, and
plastic surgery who serve patients in
both our service areas and at both our
hospitals. This new affliation provides
us the opportunity to bring word-class
heart and vascular care and a
comprehensive thoracic surgical
program to our patients.
The two hospitals serve a combined
six-county region which includes Erie,
Huron, Lorain, Richland, Sandusky
and Seneca counties. This affliation
brings these communities four new
physicians and Cleveland Clinics best
practices and reputation in heart and
vascular care.
Working with Fisher-Titus and The
Bellevue Hospital, Cleveland Clinic
will hire and employ a physician team
initially including two cardiologists, a
vascular surgeon and a thoracic
surgeon who will work in the hospitals.
The physicians will begin seeing
patients in September.
The Cleveland Clinic physicians
will augment and complement the
physicians who are currently providing
heart and vascular care to area patients,
and will work with clinical support
teams employed at Fisher-Titus
Medical Center and The Bellevue
Hospital, said Suzanne Inglis,
Fisher-Titus Medical Center: A Tradition
of Independent and Local Health Care
Ross A. Matlack,
President and CEO
of FTMC
Norwalk proclamation: In March, Norwalk Mayor Rob Duncan (pictured in
center) presents a proclamation to Lorna Strayer (left), Executive Vice Presi-
dent of Fisher-Titus Medical Center and Patrick J. Martin, who was President
of Fisher-Titus when this was presented, to commemorate the completion of
new space for Fisher-Titus Imaging Services and Pre-Admission Testing/Infu-
sion Therapy Services. Pictured in the background is a special effect light
wall in the Imaging Services Reception Area featuring X-rays of maple leaves
in recognition of Norwalk as The Maple City.
www.ncbj.net North Coast Business Journal August 2013 19
assistant vice president of
nursing at Fisher-Titus
Medical Center.
C o n s t r u c t i o n
Continues
Over the past decade,
Fisher-Titus has invested
more than $200 million in
facility expansions for the
community including a
four-story Patient Pavilion,
Walcher Rehabilitation
Center, Cancer Care Center,
Snyder/White Heart &
Vascular Center, Letterly
Pain Management Center,
and new space for
Emergency Department,
Registration Area, and
Outpatient Laboratory. The
most recent project was a
state-of-the-art Imaging
Services and Pre-Admission
Testing area that opened in
April.
The Imaging Services
project repositioned the
department to allow quicker
access for emergency patients and a more comfortable reception area and
additional privacy for outpatients receiving diagnostic tests, said Lorna Strayer,
executive vice president of Fisher-Titus Medical Center. In addition, it has
realigned the Imaging Services Department by grouping services into suites
increasing staff effciencies and patient privacy and comfort.
The area includes a nuclear medicine suite; a womens health suite with digital
mammography, ultrasound, DEXA Scan, breast stereotactic, and future growth
into tomosynthesis; a computed tomography (CT) suite with a 64-slice CT
scanner; an X-ray suite with state-of-the-art wireless digital X-ray equipment;
and a new open Magnetic Resonance Imaging (MRI) suite featuring scenic
ceiling panels and side lights provide a
comforting environment for patients.
The area provides three entry points for
patients: fast-paced access for emergency
patients; direct access for patients from the
inpatient unit or Norwalk Memorial Home;
and convenient access for outpatients.
This $11.8 million project marked the
sixth phase of construction projects at
Fisher-Titus that began with the Patient
Pavilion in 2005. It also includes new areas
for Pre-admission Testing and Infusion
Therapy Services to improve access for
patients and to have a direct connection
with Imaging Services.
Although completed during the Imaging
Services phase of construction, the new
Pre-admission Testing (PAT) area is actually
an early component of surgery
construction, which began mid-March.
This $16 million project, scheduled for completion Spring 2015, is an estimated
35,000-square-foot area that will include seven operating rooms, two endoscopy
rooms, a minor treatment room and a procedure room. In addition, the design
team has worked to address patient comfort and privacy, as well as family needs
as loved ones undergo surgery. The new Surgery Seating Area, which is one of
the frst parts of the surgery construction project to be completed, was designed
for families and friends to wait while their loved ones are undergoing surgical
procedures. Staff provides them with information about the patients status and
Fisher-Titus volunteer Tina Moore sits at the desk
in the new surgery seating area, which offcially
opened on Tuesday, April 30. The new surgery
seating area, which is one of the frst parts of
the surgery construction project to be complet-
ed, was designed for families and friends to wait
while their loved ones are undergoing surgical
procedures.
See FISHER TITUS, Page 21
Submitted by
Kristie Bilger
Director & Curator
Firelands Historical
Society
One of the best kept
secrets in Norwalk,
Ohio may be no
longer. On July 10 the
Firelands Historical
Soci et y i n
collaboration with the
Norwalk Public Library
blew the lid on a well-
kept local secret. Over
twenty little diggers
and their family came
to the Firelands
Historical Society for a program entitled Dig In.
What these little diggers found was a wealth of
information and one giant sloth. Well known to
those that are members and supporters of the
Society, the sloth has long been revered and
appreciated for its monumental place in pre-
historic Huron County, but to most the remains of
this Ice Age animal are unknown.
The sloth remains were frst discovered in a bog
by Roe Niver in Huron Countys Norwich Township
in 1915. Roe Niver, the original little digger who
unearthed this extinct, once massive 2, 855 pound
animal made history but it wasnt until 1998 when
the sloth bones were
rediscovered that this
fossil was recognized for
its importance. Matt
Burr a longtime Firelands
Historical Society
member found the
bones and realizing their
importance and
si gni fi cance as
something beyond your
average backyard fnd,
contacted the Cleveland
Museum of Natural
History and its Curator
of Archaeology Brian
Redmond. After a series
of carbon-dating tests,
Dr. Redmond revealed that Roe
Nivers discovery was well over
13,500 years old and provided the
earliest evidence of humans in
Ohio. Not bad for Huron County
to have claim to one of only three
specimens in the world of this
creature that disappeared and become extinct in
the Ice Age around 11,000 to 10,000 B.C.
Such a monumental archeological fnd is not just
important to Norwalk or Huron County but to the
entire world. As the little diggers realized through
a series of interactive digs, shifting through three
layers of earth fnding arrowheads, seashells,
pottery shards, and other remains of humans and
civilization that the wonders of the world can be
found right in your backyard. So dig in and look
around your neighborhood, and discover the
wonders of your town just like Norwalk has at the
Firelands Historical Society.
20 August2013 North Coast Business Journal www.ncbj.net
102 Madison St. 419-960-7546
Port Clinton, OH 43452
Open Daily for lunch and dinner
Located within the historic Island
House Hotel in downtown Port Clinton,
Ohio, 1812 Food & Spirits brings you a
classic fine dining experience with local
favorites like Lake Erie yellow perch and
walleye, to culinary treats like prime rib
rolls and our Steak Alaskan.
Book your next professional banquet or
business luncheon. Your employees will
enjoy elegant dining in our beautifully
decorated meeting room. We are
minutes from the water. Let us plan your
next business event while you enjoy a
professional retreat.
www.1812foodspirits.com
Giant Ground Sloth? Yeah, We Have That!
www.ncbj.net North Coast Business Journal August 2013 21
Some of the brightest
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to nationally recognized physician experts and a cancer program
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13MAG0002 CANCER AD (10x5) bw.indd 1 4/25/13 4:47 PM
Lessons to be learned from the
Zimmerman/Martin tragedy and the
part insurance coverage may play in the
civil suits that are bound to occur in this
case.
Submitted by: Mark T. Reilly
The recent not-guilty verdict in the
Zimmerman murder trial has been met
with very emotional responses. Now that
the case has been decidedwhat comes
next? My feeling is the courtroom will once again be
hearing about this case in civil litigations. What will the
civil suits address and how will insurance play a part?
Zimmerman has already fled suit against a media outlet
for defamation. This is a form of personal liability that
accuses the media outlet of making libelous or slanderous
comments about him. He in turn, potentially faces the
same allegations because of the way he characterized the
victim in this case. These allegations are often protected by
a coverage called Personal Injury Protection.
Most liability policies cover what is called Incidental
Bodily Injury. This would cover a business that takes steps
to protect their property or people from injury by use of
physical force. Certainly the Zimmerman team would
allege that he used this type of force to protect himself.
Another group that will probably be under scrutiny is the
Homeowners Association. They will probably have to
answer to the claim that they approved of armed
neighborhood watch security. The HOA most likely has
wrongful acts coverage that they will look towards for
their decision to allow this type of security. A loss of this
type is only one of a few examples of how you are liable
sometimes for not only your actions, but others acting on
your behalf.
I thought the narrow scope of this topic was important,
because if you are a business owner or managerwhat can
you do to Stand Your Ground, and what coverage would
you have if you did. My recommendation is to review
your current coverage and more importantly your limits.
Contact Mark Reilly of Diversifed Insurance Service at
800-848-2788 for more information on managing
property risks or to review your HOA insurance policy.
Insurance
Standing Your Ground Could
Cause You to Lose Your Ass...ets!
help to answer any questions
they might have.
Wired for Simply Smarter
Care
Fisher-Titus continues to set the
pace in Norwalk, Huron County,
surrounding communities and
the nation with the latest medical
advancements and technology.
The Medical Centers 49.5-acre
campus provides the regions
residents a full continuum of care
that includes Fisher-Titus
Memorial Hospital (licensed
99-bed acute care facility), a Level
3 Trauma Center, Norwalk
Memorial Home, The Carriage
House of Fisher-Titus, and a Home
Health Center.
In 2010, Fisher-Titus Medical
Center in partnership with Cerner
Corporation became the nations
frst all-digital "smart" community
hospital after implementing a
fully integrated electronic health
record system and interactive
technology in "smart" patient
rooms. The Medical Center has
FISHER TITUS, from Page 19
See FISHER TITUS, Page 22
By Steven J.
Krisfalusy
Employers are
often faced with
the diffcult task of
addressing problem
behavior with their
employees. It is not
an easy task and
must be handled
with care. Some of
the more common or more obvious
behavior problems involve excessive
absenteeism, tardiness, substance
abuse, negative attitude or
insubordination. Some of these issues
are a little easier to address because
they are more quantifable IF you
have a good HR Employee policy
manual & policies in place to use as a
baseline. Attempting to address those
issues if you do not have a proper
policy in place already can come back
to haunt you.
In this article we are going to discuss
2 behavior problems that are usually
obvious to most but harder to address
such as: Negative or discontent
employees that verbalize their
thoughts throughout the company;
Insubordination. Too often I hear
Oh that is just how Jim is! When I
ask if they are happy with that, they
usually say no! In small businesses
the owner often gets to close (friends
with) to the staff and put themselves
in a position of walking on egg
shells and doesnt know how to
break the cycle. The best answer is
bring in a 3rd party professional who
does not have those ties.
Negative or discontent
employees: These are the people
who bad-mouth the company,
management and fellow employees.
Documenting and tracking these
actions can be diffcult but usually
everyone knows about them and
unfortunately lives way to long with
them.
The internal negative impact of
these people is also hard to see on a
P&L but it is there and can cost tens
of thousands of dollars to even a
small business. For example, what is
it worth when someone negatively
affects overall morale? Hard to
measure but simple math tells us that
if you have 10 employees who are
not as productive for one hour each
per day or week; and you then take
the average pay you can quickly see
how this adds up.
It can even cause good employees to
leave and that gets expensive. One
formula used to estimate costs/losses
when you have turnover states it
costs you approx. 150% of that
persons annual pay to replace them.
That formula was created before our
current staffng crisis. I personally
think the multiplier number is even
higher these days.
Externally it can and does affect
your customers and even vendors/
suppliers. Too often you will never
know until you dont see the
customers name on any accounting
reports anymore and then it is too
late. Furthermore, the damage or
poor relations they create may be
irreversible. Worse yet, trying to
discipline someone at this stage in
the process becomes a risk dangerous
to the business.
Insubordination: This behavior
is more common than most realize
and it can be even harder to identify
& document. Usually it surfaces as
missed due dates because of an excuse
when in reality the intent was there
all along. It can range from a minor
to a major issue. It can impact all
levels internally & externally and is
usually not obvious. It is better
hidden because the person is smart
enough to know how they can work
the system, press the limits and still
get away with things or blame
something/someone else.
Based on my experience, dont wait
any longer! It only gets worse. If you
are not comfortable in having that
initial conversation, get some help
yes it is that important. Possibly have
a witness (someone in Mgmt. or HR)
and document the entire
conversation. In some cases convert
the notes to a document, print a copy
for the employee and have them sign
off that they received it.
A key to all of this is before your
initial meeting ends, schedule a
follow up conversation and ideally
lay out some measureable
expectations to review. I prefer the
2nd being in about 2 weeks to
reinforce the habit change. Then I
schedule a 3rd approx. 45 days out to
measure if things actually changed.
We all know that an employee who
wants to be there and wants to help
the company & team will do a better
job! A better job drives right down to
your bottom line quickly! Good
Luck!
Steven J. Krisfalusy/ Beringer Group
LLC have been helping small
businesses address these types of
issues for decades. Offering
professional help only when you
need it is part of our mission.
22 August2013 North Coast Business Journal www.ncbj.net
Human Resources
Employee Behavior Problems
achieved Stage 6 on Healthcare
Information Management Systems
Society (HIMSS) Analytics Electronic
Medical Record (EMR) Adoption
Model, ranking it among the most
automated and safest hospitals in the
nation. For the second consecutive
year, Fisher-Titus has been recognized
as one of the nations MOST WIRED,
according to the results of the 2013
Most Wired Survey released recently
in the July issue of Hospitals & Health
Networks magazine. Of the 1,713
hospitals surveyed, Fisher-Titus is one
of only 331 to receive the designation
of Most Wired for 2013 and one of
only21 Ohio hospitals in this
designation.
Its an honor to be recognized for
the second year in a row as a Most
Wired hospital, said Ross Matlack,
president and CEO of Fisher-Titus
Medical Center. As an organization,
Fisher-Titus has always strived to
provide our community with the most
advanced technology available.
The Fisher-Titus Information
Services Department has achieved
many milestones throughout the
years as it progressed from a three-
person data processing department in
1978 with a spotlight on supporting
the fnancial aspects of the hospital to
a 22-employee information services
department today with a major focus
in the clinical areas and patient care,
said John Britton, vice president of
FISHER TITUS, from Page 22
See FISHER TITUS, Page 25
www.ncbj.net North Coast Business Journal August 2013 23
Bellevue Chamber of Commerce
31 MadRiver&NKPMuseum
8thAnnualCar&TruckShow
9:00a.m.3:00p.m.
Erie County Chamber
of Commerce
26 OPENFORBUSINESSGolf
Outing;
PlumBrookCountryClub.
8amStart
Advanceregistrationrequired
byAugust16th.
Genoa Chamber of Commerce
8 ChamberBoardMeeting
RayzCaf,7:30am
9,10 Town-wideGarageSale
22 BusinessAfterHours
GenoaLibrary
5-7pm
27 SuperCruise-InCarShow
5-8pm
28 GenoaCivicTheatre
BoardMeeting,7:00pm.
Huron County Chamber
of Commerce
8 SafetyCouncilGeneralRisk,
7:30am,Chamberoffce,
RSVPrequired
15 SafetyCouncilManufacturing,
7:30am,Chamberoffce,
RSVPrequired
Marblehead Peninsula Chamber
of Commerce
15 BusinessAfterHours
Hostedby:OtterbeinNorth
Shore
5-7pm
17St.PaulLutheran
Church
PeachFestival4-7pm
18 HolyAssumptionOrthodox
Church
HalupkiFestival11:30-6pm
24LionsPerchFestival,
JamesPark10-5pm
29 ExecutiveMeeting
ChamberOffce10:00am
30-31EastHarborStatePark
LaborDayWeekendEvents
419-734-4424for
moredetails.
Oak Harbor Chamber
of Commerce
8 BusinessOverBreakfast
VFWMemorialHall
7:30am-9am
11 LogCabinMusic
Joe&NancyYoung
YoungLoveMinistries
6:30p-7:30p
15 BoardMeeting7:30am
OakHarborChamberBuilding
23-242ndSemi-AnnualGarage
SaleDays
DowntownOakHarbor
24 FarmersMarket
FlatIronPark
9am-1pm
25 LogCabinMusic
FourCornersQuartet
(ContemporaryChristian
Music)
6:30p-7:30p
Port Clinton Area Chamber of
Commerce
3 JerryLippusMemorial
ClassicCarShow
DowntownPortClinton
10:00AM3:00PM
5 ChamberGovernment
Relations&Communications
Committee
MeetingatChamberOffce
8:30AM
6 ChamberAdministration
MeetingatChamberOffce
8:30AM
8 MainStreetPortClinton
OrganizationExecutive
Committee
MeetingatMSPCOffce
8:30AM
RibbonCuttingforNew
Landscaping
WaterworksPark
1:00PM-2:00PM
PublicMeetingfortheMaster
PlanforWaterworksPark
ElksLodgeinPortClinton.
6:00PM
9 PortClintonAreaChamber
BeneftsCommitteeMeeting
atChamberOffce8:30AM
12 PortClintonAreaChamber
BoardMeetingatChamber
Offce8:30AM
13 MainStreetPortClinton
DesignCommitteeMeetingat
MSPCOffce8:30AM
15 MainStreetPortClinton
BoardMeetingatMSPCOffce
8:30AM
21 MainStreetPortClinton
WalleyeFestivalCommittee
Meeting8:30AM
22 MainStreetPortClinton
PromotionCommittee
MeetingatMSPCOffce
8:30AM
22 DowntownRoundtablefor
BusinessandPropertyOwners
at Knights of Columbus
Hall
5:007:00PM
27 Workshop at Ida Rupp
PublicLibrary
8:30AM
Sandusky County Chamber of
Commerce
7ChamberBoardofTrustees
Meeting,7:30a.m.,
Chamberoffce
15 AffordableHealth
CareAct
RoundtableatVanguard
Technology&CareerCtr.
Auditorium,
1306CedarStreet,
FremontOH.
7:30a.m.-9:00a.m.
21-26ChamberAgTent
SanduskyCountyFair
21 ChamberAmbassador
Meetingfollowingopening
ceremonies,ChamberAg
Tent@Fairgrounds
Seneca Regional Chamber of
Commerce & Visitor Services
10 DowntownTiffn
FarmersMarket
9amto1pm.
13 EducatorsAppreciation
Breakfast7:30am
OutstandingEducatorAward
CommunityCivicCenter.
RSVP:email
info@tiffnchamber.com
orcall419-447-4141.
14 SmallBusinessBasicsSeminar
9:30amto11:30am.
Free,two-hourseminarby
OhioSmallBusiness
DevelopmentCenter
atTerraCommunityCollege.
ChamberOffces

21 CashMobatStaples
9amto7pm.
JointheChamber
Ambassadorstosupportlocal
business
CHAMBER CALENDARS for August
24 August2013 North Coast Business Journal www.ncbj.net
As part of Memorial Hospitals $2
million facility enhancement project
that has been underway during 2013,
the hospitals outpatient laboratory
(lab) has been renovated and moved.
The outpatient lab renovations
include the creation of a new, lab-
specifc waiting area and restroom, as
well as a completely new lab draw
area, located near the main entrance
of the hospital.
Karla Falls, Memorial Hospital Vice
President of Ancillary and Professional
Services, feels this portion of the 2013
renovations will signifcantly improve
the patient experience at the hospital.
According to Falls, Memorial
Hospitals outpatient lab is a high-
traffc area, so these renovations are
absolutely necessary to ensure
patients have a positive hospital
experience.
In 2012 alone, more than 280,000
lab tests were administered by
Memorial Hospital professionals.
Before the new outpatient lab was
completed, Memorial Hospitals lab
patients shared a waiting area with
diagnostic imaging/radiology
patients. Diagnostic imaging/
radiology is another high-volume
department. This shared space would
often be at capacity, which is not
ideal for waiting patients and families.
In addition to the new lab space,
another waiting area was constructed
in late 2012 for patients and families
at Memorial for CT scans and MRIs.
The addition of these new waiting
areas ensures a comfortable, private
space for patients and their families
during their visits.
The outpatient lab project was
initiated in response to patient
feedback. Memorial Hospitals lab
provided us with an excellent
opportunity to respond directly to
patient comments, Falls added.
The new 1484 square foot outpatient
lab waiting and draw area at Memorial
Hospital is located on the ground
foor in an area previously occupied
by fnancial counselors and other
miscellaneous offces. The waiting
area and restroom have been designed
with warm colors and soft lighting.
New director of laboratory
named
Will Yenrick started as the director
of the lab at Memorial Hospital.
Yenrick is a graduate of The Ohio
State University Medical Laboratory
Science Program. Previous to joining
Memorial, Yenrick served as Med
Tech III at the ProMedica Fostoria
Community Hospital Laboratory.
Will has participated as part of
ProMedica Labs CAP inspection
team, and has served on the St. Lukes
Laboratory Process Improvement
Team. Yenrick is also a faculty
instructor for the ProMedica The
University of Toledo Medical
Laboratory Science Program.
New Outpatient Laboratory
Constructed in Memorial Hospital
Lab director Will Yenrick (center) with Peggy Krumnow (left) and Priscilla
Martinez (right) in the new outpatient lab at Memorial Hospital.
The Terra State Community
College trustees recently chose a
local frm to serve as general
contractor for the renovation of
the General Technologies Building,
commonly known as Building B.
With a bid of $3,608,800,
Telamon Construction, Inc. of
Sandusky was awarded the contract
to complete renovation primarily
to the second foor of Building B.
The improvements will consist of a
new hospitality management
culinary laboratory and the
relocation and expansion of the
kitchen and dining services for the
campus entire food service
operation.
There will also be some building
mechanical upgrades, restroom
updates and deferred maintenance
included in the scope of this
project.
The college has outgrown its
current kitchen and dining facility,
which was originally meant to be
just a snack bar. Expanding and
updating the existing campus food
service and dining operations will
provide the college with a new full
kitchen which will be utilized for
the overall campus food service
operation as well as catering in
other buildings on campus and in
the colleges new conferencing
center.
The renovation will also include
the addition of a new state-of-the-
art culinary learning lab for
students in the hospitality
management program. The lab
will promote not only the honing
of basic culinary skills for Terra
State students but also will promote
the hospitality management
program to future students and
members of the community.
Funding for this project includes
$1.7 million in bond proceeds, $1
million from the State of Ohio
capital allocations, and $908,800
from auxiliary reserves.
Construction will begin this fall
and is expected to be complete by
spring 2014.
Terra State Chooses General
contractor for Building B renovation
An architects rendering of the entrance to the new space
Submit stories for the North Coast
Business Journal by e-mailing
jbryden@ncbj.net
By Larry D. Friedman, CPA, MT
Barnes Wendling CPAs
Ohio Governor John Kasich
signed Ohio House Bill 59 (H.B.
59) on June 30, 2013, creating
several signifcant changes to
Ohio's tax system. The changes
move Ohio away from an
income-based tax structure and
towards a consumption-based
tax structure. The Act is intended to attract small
businesses and investors to the state to promote job
growth. Individual income, sales and use, and
business tax changes were enacted as a means to
accomplish that goal.
For individual taxpayers, personal income tax
rates will be reduced by 10% across the board,
phased in over a three year period. The rates will
be reduced by 8.5% in 2013, then an additional
decrease of 0.5% in 2014, with the last 1% reduction
occurring in 2015. H.B. 59 will also implement an
earned income tax credit at the state level for low-
income taxpayers that are eligible for the credit at
the federal level. The credit amount will be
calculated at 5% of the federal earned income tax
credit. Finally, the deduction for gambling losses to
offset gambling income, which was to begin in
2013, was eliminated.
As an incentive for Ohio small businesses, a new
deduction for owners and investors in pass-through
entities was created. One-half of the frst $250,000
of qualifed Ohio small business investor income
will be deducted from Ohio taxable income. This
means that up to $125,000 ($62,500 each for
married fling separate) will not be subject to Ohio
taxation. The deduction will be claimed on the
owners/investors individual income tax returns.
Ohio small business investor income is income
derived in the regular course of trade or business,
apportioned or allocated to Ohio, and does not
include income from non-business income such as
rents, royalties, interest, or dividends.
Sales and use tax changes will consist of a rate
increase and an expansion of goods subject to tax.
The state sales and use tax rate will increase from
5.50% to 5.75% on September 1, 2013. Digital
products, such as music, videos, and books, will be
subject to sales tax as of January 1, 2014 while cable
and video services will be exempt from sales tax
effective October 1, 2013. There are provisions
within the bill that will allow the state to conform
to federal legislation with regard to collection of
sales tax from remote sellers, also known as the
Streamlined Sales Tax Project.
The Commercial Activities Tax (CAT) imposed on
the privilege of doing business in Ohio measured
by gross receipts from business activities in Ohio,
has also been modifed. The tax rate of .26% and
the exclusion of the frst $1 million of sales remain,
but the minimum tax will change from a fat $150
to a variable amount tied to the level of gross
receipts. Taxpayers with annual taxable gross
receipts of $1 million or less will pay $150;
taxpayers with annual taxable gross receipts over
$1 million and up to $2 million will pay $800;
taxpayers with annual taxable gross receipts over
$2 million and up to $4 million will pay $2,100;
and taxpayers with annual taxable gross receipts
greater than $4 million will pay $2,600 on the frst
$1million of taxable gross receipts. The change in
rate structure will occur starting in January, 2014.
Motor fuel refneries and terminals will shift from
the Commercial Activities Tax and now pay a
motor fuels receipts tax. The tax will go into effect
July 1, 2014 and taxes the suppliers gross receipts
derived from the sale of motor fuel. Retailers will
no longer pay the Commercial Activities Tax on
receipts from motor fuel. The revenue collected
from this new tax will
be used for the purposes
of maintaining and
funding cost related to
pubic highways and
enforcing traffc laws,
and should not affect
gas prices at the pump.
In addition, the
homestead exemption
will no longer apply to
senior homeowners
unless their income is
$30,000 or less. Seniors
who are already
receiving the beneft
will remain in the
program regardless of
income.
The preceding issues
represent a few of the
highlights in H.B. 59.
As each taxpayer has
their own unique tax
situation, other items
in H.B. 59 not
mentioned above may
be of interest to you.
If you have any
questions regarding
the items mentioned
above, contact Larry
Friedman, Director of
Tax Services at
800.369.6375.
www.ncbj.net North Coast Business Journal August 2013 25
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Taxes
Changes in Store for Ohio, Is It
Enough to Promote Job Growth?
information services at Fisher-Titus.
Since going live with Cerner in 2010, Fisher-
Titus has many health-care systems that have
traveled to Norwalk to see components of the
system.
We continue to lead the pack in integration,
Britton said. In 2012, Fisher-Titus has hosted 21
national and international hospitals that sent
representatives to view our system in action.
Fisher-Titus continues to be ahead of the curve
by integrating devices such as the iPhones into
patient care. An interactive patient portal where
patients can access their Fisher-Titus health
records online also will be introduced to the
community in August.
FISHER TITUS, from Page 22
26 August2013 North Coast Business Journal www.ncbj.net
John K. Flickinger, CIC
30 E. Main St. Norwalk, OH 44857 www.fickingerins.com 419-668-4406
Flickinger
Insurance
Commercial
Health
Personal
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2FIonestopJOHN.indd 1 7/20/11 2:52:20 PM
By Roger Bostdorff
Recently I was presenting to a
National Associations Annual
Conference near Las Vegas. The
presentation was entitled, Selling in
a Tough Economy. This presentation
discussed the status quo of our
economy and then described why
some marketing representatives
(fancy word for salesman) and
companies, in spite of the challenging
times, are successful and others are
not!
While delivering my presentation I
had someone in the audience stand
up and tell me that he was just like
everyone else in the audience. He and
his company could not do or make
anything any different than the other
participants in the room. In fact, the
same was true with the folks in his
industry that resided in China, they
could just make the product for
substantially less $$. He certainly had
an interesting perspective!
These comments were made after I
had already led an interactive
discussion on the need to differentiate.
How do you think he liked the
presentation up to that point? By the
way, 21 out or the 24 participants
provided feedback that the
presentation was either good or
excellent. My bet is this person was
one of the three that had another
opinion.
I had to do some fast thinking to
save this presentation. However,
before I could fully think thru my
response I had another participant
stand and layout how he differentiated
his product from the one he competed
with in China.
He told the story that he actually
made a trip to China to see if he
could source his items from China. At
least that was the story he told his
Chinese competitors. He sought and
brought back competitive items to
what he made here in the states. After
he returned he had the metal analyzed
and found out that it did NOT meet
the specifcations of the end user
customer. He then took this analysis
to his distributor who had already
told the manufacturing company
that the distributor was going to sell
the Chinese sourced product. The
conference participant then explained
that the distributor could compete
with the Chinese
product or the ones
made here in the
US, this was the
distributors choice.
However, if the
Distributor decided
to go with the
Chinese product
my participant
would be contacting
a competitive distributor and be
conveying the information in regards
to the inferior product. This would
obviously lead to a lack of credibility
with the end user customer and
provide very good odds the distributor
to would lose this order and many
others in the future.
This manufacturer differentiated his
product from the low cost alternative.
He went the extra mile to do so. By
the way, I am not sure the guy that
went to China did not have a
conversation regarding buying the
company of the person who thought
his company and products were like
everyone elses!!
These two individuals were in the
same industry, competing for the
same type of business. They each had
their own perspective regarding how
their company could be successful.
What perspective do you have at the
moment? Have you spent any time
quantifying your differentiation
factors? What makes your product or
service unique or special? Or are you
the same as everyone else in your
marketplace?
The economy is tough, no doubt
about it. It has been tough for some
time. This might be an excellent time
to take the temperature of your
perspective. Trust me; it matters to
you, your employees and to your
companys longevity and success!
Good luck and good selling!
Roger Bostdorff is the President of
B2B Sales Boost. He spent over 30
years with IBM in sales and sales
management. B2B Sales Boost is a
consulting company helping
organizations improve their sales
and overall business processes. He is
also available for business speaking
engagements. You can fnd more
regarding B2B Sales Boost on the
web at www.b2bsalesboost.com or
calling 419-351-4347. If you would
like to receive the B2B Sales Boost
Newsletter please send an email to
sales@b2bsalesboost.com.
Sales
Perspective
New offcers for the Erie County
Chamber of Commerce, along with
four new directors, were recently
installed at the Chambers annual
meeting.
New offcers are:
Connie Lamb, Chairwoman.
Mrs. Lamb is vice president of
marketing and public relations for
Firelands Regional Medical Center.
Gary Borchardt, Vice Chairman.
Mr. Borchardt is in sales and business
development for Hanson Aggregates
Allen R. Nickles, CPA, Treasurer.
Mr. Nickles is a senior partner in the
accounting frm of Payne, Nickles &
Company
Edmond Hoty, Immediate Past
Chairman. Mr. Hoty owns a number
of businesses, including Ed Hoty Real
Estate, Feddersens Bakery, and
Weazys Italian Eatery.
Four individuals were elected to the
Board of Directors of the Erie County
Chamber of Commerce, with three-
year terms commencing July 1, 2013.
They are:
Justin Harris: Mr. Harris is an
attorney, and a partner in the frm of
Reminger Company.
Jim Krancevic: Mr. Krancevic
heads the human resources
department of Citizens Bank
Bill Monaghan: Monaghan is
an Erie County Commissioner, and
retired business executive.
Mel Saferstein: Saferstein is a
local attorney, and is a member of the
Erie County Board of Elections.
The Erie County Chamber of
Commerce was founded in 1899, as
the Sandusky Chamber of Commerce.
Erie County Chamber Announces
New Offcers and Directors
Design Build General Contractor
Janotta & Herner, recently hosted
United Way Chapters in their operating
area in celebration of the companys
Christmas in July event. Each July for
the past nine years, JHI has presented
monetary donations to United Way
Chapters located in counties where
Janotta & Herner operates. According
to JHI Public Relations Director Robb
Harst, Since the programs inception,
we have given just over $75,000 to
north central Ohio charities through
the United Way. Our goal is to give
back to the communities that have
supported us for over 50 years.
Ohio United Way President and CEO
Barbara Sykes stated, Its companies
Like Janotta & Herner that are helping
our local chapters create new programs
and fund existing programs that are
crucial to those in need in our State.
We are very grateful for their support.
In addition to the Christmas in July
event, JHI served as the meeting place
for a networking session for the United
Way Directors as they shared ideas,
programs and events. Over the many
years we have conducted this event,
we have become good friends with
many of the long standing Directors.
We very much look forward to this
gathering and hope to be able to
continue supporting these very hard
working Chapters for many years to
come. adds Harst.
Janotta & Herner Hosts
Ten Area United Ways
www.ncbj.net North Coast Business Journal August 2013 27
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ncbj1111AHAC.pdf 11/2/11 11:18:48 AM
By Sheila Ehrhardt, Director
Huron Chamber of Commerce
The Huron Chamber of
Commerces Don Billman Memorial
Golf Outing event is planned for
Wednesday, September 11, at
Thunderbird Hills North Course.
The outing is dedicated to Billman,
who founded the golf outing in the
early 1980s. He served as treasurer
of the Chamber for two decades,
until his death in 1996.
Participation by Huronites and
area residents is invaluable to the
success of
this event,
which is one
of the
Chamber s
m a j o r
fundraisers.
T h e s e
o u t i n g s
enable the
Chamber to
continue its
work of helping area businesses
grow and prosper, even in these
tough economic times.
With events such as this, the
chamber has been able to:
Provide nearly $20,000
scholarships to HHS graduates for
more a decade.
Provide Chamber members with
opportunities for discounts on
health insurance, credit card
processing and workers
compensation premiums.
Provide tourism information for
visitors to our area
Participate in numerous
community activities throughout
the year.
The Chamber has been a vital part
of the greater Huron community for
more than six decades. We hope
that you will consider joining us for
a fun-flled day on the links. Phone
the Chamber offce, 419-433-5700
for further information.
Hurons Billman Outing Marks 17
Years of Great Golf, Good Times
Magruder Hospital recently earned
the recognition of Healthcare's Most
Wired - Small & Rural based upon
the results of a national survey
conducted by Hospitals & Health
Networks. This recognition puts
Magruder among some of the top
institutions in the country that have
successfully implemented
technology that improves patient
documentation, advances clinical
decision support and evidence-based
protocols, reduces the likelihood of
medication errors and rapidly restore
access to data in the case of a disaster
or outage.
In 2010, Magruder Hospital and
Fisher Titus Medical Center in
Norwalk collaborated with the
Cerner Corporation, a leading global
healthcare technology corporation,
to become two of the frst all-digital
hospitals in Ohio.
It was a challenge, to say the least,
but today we are a truly integrated
hospital that is pushing the envelope
when it comes to better patient care
with the support of medical
technology," says Chuck Dellick,
Magruder's Director of Information
Technology (IT).
In order to achieve Most Wired
status, Hospitals & Health Networks
looked at the level of Magruders IT
infrastructure, business and
administrative management, clinical
quality and safety and clinical
integration.
This year's Most Wired organizations
exemplify progress through
innovation," says Rich Umbdenstock,
president and CEO of the American
Hospital Association. "The hospital
feld can learn from these outstanding
organizations ways that IT can help
improve effciency."
Magruder Hospital Earns
Most Wired Designation
Edgewood Manor Health
and Rehabilitation Center
has been selected as a 2013
recipient of the Silver
Achievement in Quality for
its outstanding performance
in the health care profession.
The award is one of three
distinct awards possible
through the National Quality
Award program, presented by
the American Health Care
Association and National
Center for Assisted Living
(AHCA/NCAL). The
competitive award program
highlights select facilities
across the nation that serve as
models of excellence in
providing high-quality long
term care.
Edgewood Manor Receives
Silver National Quality Award
Port Clinton facility recognized by national
program for best practices in quality care
28 August2013 North Coast Business Journal www.ncbj.net
By Jeff Roth
Young couples
often think they do
not have enough
assets to consider
estate planning.
The most important assets they have
are their children and most young
parents have not taken the time to
plan for their childrens care if
something were to happen to them.
HOW DO YOU DECIDE WHO
SHOULD TAKE CARE OF YOUR
CHILDREN IF YOU WERE GONE?
Lets face it; no one can take care of
your children like you can.
Exasperation sets in; communication
stops and no decisions are made. You
owe it to your children to make the
mutual decision for today even if it
will change in the future.
MY PARENTS ARE CLOSEST TO
MY CHILDREN.
That probably is true, but they may
have served their time. It is important
to acknowledge the age factor. They
will be there for the grandchildren
but they may be the frst to admit
that the twenty-four hour
commitment may not be realistic. We
also have the problem with the
decision of which side of the family.
Each grandmother may think that
she would be best suited for the job.
Normally, grandparents should stay
in the grandparent role and you
should move to the next generation.
WHO SHOULD BE THE
GUARDIAN?
Getting past the family element,
you should consider the couple who
shares your beliefs, religion, lifestyle
and morality. Where they live is also
very important. Your brother may be
best qualifed, but to uproot your
children and move them to another
State may not be the best idea.
This is one time you are allowed to
be very opinionated and place
yourself in the shoes of the guardian
and also your children to see if it
would all work out. The obvious
choice is not always the best choice.
The guardian is of the PERSON. The
guardian may also handle the funds
but many times a trustee or third
person will control and protect the
funds for the beneft of the child. The
guardian loses jurisdiction and
authority over the child when he or
she turns eighteen but a trustee can
control the funds for an extended
period of time.
HOW DO YOU MAKE THIS
SELECTION?
A WILL is the instrument where you
list your choice for Guardian. It is
best that you name more than one in
case your frst named is unable to act.
If your named guardian should
decline, then the person next named
will be appointed. If you were
divorced, it would be all but automatic
that the former spouse who is the
natural guardian of the child would
be named. Many people still name a
guardian in case that former spouse
would be determined to be unft or
predecease. You have at least made
your thoughts known. This is an
ongoing process and your choice may
change through the years as your
children change. Once the decision is
on paper, it should be reviewed
periodically to insure that the right
decision is made.
Jeff Roth is a partner with David
Bacon and associate Jessica Moon of
the frm ROTH and BACON with
offces in Port Clinton, Upper
Sandusky, Marion, Ohio and Fort
Myers, Florida. All members of the
frm are licensed in Ohio and Florida.
Mr. Roths practice is limited to
wealth strategy planning and elder
law in both states. Nothing in this
article is intended for, nor should be
relied upon as individual legal
advice. The purpose of this article is
to provide information to the public
on concepts of law as they pertain to
estate and business planning. Jeff
Roth can be reached at
o h i o f l o r i d a t r u s t @a o l . c o m
(telephone: 419-732-9994) copyright
Jeffrey P. Roth 2013.
Legal
Guardians
North Coast
Business Lending,
LLC. is a
cooperative effort
between Firelands
Federal Credit
Union, Clyde
Findlay Area
Credit Union and
Erie Community
Federal Credit Union. This
collaboration resulted in a
commitment by the founders to
provide business borrowers with the
same level of personal service and
expertise already offered to credit
union members.
NCBL offers commercial loans to
members who live, work, worship or
attend school in Crawford, Erie,
Hancock, Huron, Sandusky and
Seneca Counties. Projects in Lorain,
Ottawa, Wood and Wyandot
Counties may also be included for
consideration if borrowers meet the
criteria for credit union membership.
Amy Haitonic, North Coast
Business Lending President/CEO
commented, "This is a very exciting
opportunity for current members of
local credit unions to have access to
business lending services.
On The Move
Business Lending Cooperative
Now Serving the North Coast
The Port Clinton Area Chamber of
Commerce and Main Street Port
Clinton held a ribbon cutting
ceremony for The Cakerys Bakery
located at 109 Madison Street on
Monday, July 1. Representatives
from the City of Port Clinton, Port
Clinton Area Chamber, and Main
Street Port Clinton congratulated
Michelle and A.J. Kodak on their
grand opening and commitment to
downtown historic Port Clinton.
Grand Opening Celebration Held in
Port Clinton for The Cakerys Bakery
Pictured left to right: Mayor Vince Leone; Dana Bacak-Lynd, Main Street
PC Board Member; Christie Sewell, PC Chamber Board Vice-Chair; Michelle
Kodak, owner; A.J. Kodak, owner; Roseann Hickman, Main Street PC Board
President; Nicole DeFreitas, City Councilwoman; Laura Schlachter, Port
Clinton Chamber President and Main Street PC Program Manager; and
Keith Fleming, Main Street PC Board Member.
www.ncbj.net North Coast Business Journal August 2013 29
Rebecca S. Shank, R.N.
Executive Director
With Community
Hospice Care, its not
the destination, but the
journey that matters
Visit our website: www.communityhospicecare.com
or contact us via email at: info@communityhospicecare.com
Proudly Serving
Seneca & Huron counties
since 1983
Not for Profit - No Patient ever
receives a bill for our care
Community Hospice Care
181 E. Perry Street; Tiffin, OH 44883
(419) 447-4040
NCBJCommHospice_08_12.pdf 8/20/12 5:37:24 PM
NCBJfrontier_07_13.pdf 1 7/18/13 10:59 AM
On The Move
Steve Davey
joined Goodwill
Industries of Erie,
Huron, Ottawa and
Sandusky Counties
as Vice President of
Operations on July
1. As Vice President
of Operations,
Davey will manage
Goodwills Commercial Services
Division, Retail Operations, and
Workforce Development programs.
Goodwill employs nearly 300
employees in the four county area,
with 70% classifed as disabled or
facing other employment challenges.
Most recently, Davey served as
Launch Manager for Standayne
Corporation in Jacksonville, North
Carolina where he was responsible
for the $18M implementation of the
GDi Fuel Pumps, generating $90M in
revenues. Davey is the former Plant
Manager for General Motors/Delphi
in Sandusky, where he was responsible
for $275M in revenues and
management of 1,000 employees.
During his tenure at GM, he served as
the Global Product Line Manager,
Wheel Brakes with manufacturing
operations in the US, Mexico, China,
Thailand and Korea, and as Plant
Manager in Saltillo Mexico
Operations. He has served on the
Board of Directors of Ambrake and
PBR Knoxville Joint Ventures.
Davey holds a B.S. degree from
Kettering University, with
postgraduate studies at MIT,
University of Pennsylvania,
Northwestern University and Indiana
University. He and his wife Phyllis
are residents of Perkins Township.
Davey Joins Goodwill as
Vice President of Operations
GenoaBank, a
locally owned,
i nde pe nde nt ,
c o m m u n i t y
bank, today
announced Brad
W h i t e s
appointment as
new Mortgage
Loan Originator.
White, an Oregon, Ohio resident,
earned his Bachelor of Business
Administration from University of
Toledo; majoring in Finance with a
Minor in Information Systems.
White enjoys giving back to his
community; supporting many
different local charitable
organizations such as the Toledo
Zoo, American Red Cross, American
Cancer Society, and Share our
Strength. In his free time he enjoys
meeting new people and traveling
the world, especially Naples, Florida.
GenoaBank Names Brad White
as New Mortgage Loan Originator
MEANS BUSINESS!
Reaching over 23,000 readers in fve
counties every month
Nine out of 10 (91%) "make or
have infuence over purchasing
decisions" for their company
NCBJ readers are
decision-makers:
30 August2013 North Coast Business Journal www.ncbj.net
On The Move
Kay Smith, C.N.M., M.S.N. has
joined the staff of Memorial
Hospital. Smith is a certifed
nurse midwife with 33 years of
womens health experience; she
also has more than 20 years of
healthcare leadership experience.
Joseph Rieman, D.O., is now
seeing patients at the Memorial
Hospital Center for Mental
Health & Well-Being. Dr. Rieman
is a board-certifed psychiatrist
who specializes in caring for children and
adolescents. Dr. Rieman completed his medical
training at the Ohio University College of
Osteopathic Medicine; he completed his medical
residency at Michigan State
University (MSU); he served as
chief resident from 2010 2011.
Dr. Rieman also received his
fellowship training in child and
adolescent psychiatry at MSU. Dr.
Rieman is a member of the
Ameri can Osteopathi c
Association.
Jodi Rucker, R.N.,B.S.N. has
started at Memorial Hospital as
director of the medical/surgical
and intensive care units. Rucker
will also lead ambulatory care and
enterostomal therapy at the
hospital; she has more than ten
years of acute care nursing
experience. She is a member of the
Ohio Nurses Association, Ohio
Organization of Nurse Executives
and the Emergency Nurses
Association. Rucker earned her
Bachelor of Science in Nursing
from Chamberlain College of
Nursing; she graduated with presidential honors.
Patti Schwan, M.S.W., L.I.S.W. recently joined the
Memorial Hospital Center for Mental Health &
Well Being. Schwan sees clients full time in Fremont
at Memorial Hospital. Schwan
has more than 12 years of
professional counseling
experience. She specializes in
providing counseling services
for children and adolescents
with cognitive and behavioral
needs such as attention defcit
hyperactivity disorder (ADHD),
oppositional defant disorder
(ODD), adjustment issues,
trauma and more.
Memorial Hospital Adds Four
SMITH
SCHWAN RIEMAN
RUCKER
These scholarships are from a fund
established by Payne, Nickles & Company
within The Fund for Huron County, and
are available to any fourth or ffth year
accounting major in Erie, Huron or
contiguous counties.
Kaylee Bundschuh, a student at Bowling
Green University, received one of the
$2,000 awards. She plans to continue
working toward her accounting and
fnance degrees and expects to graduate
in May, 2014. Kaylee of Norwalk is the
daughter of Bob and Jacquie Bundschuh.
The second recipient of the Payne,
Nickles & Company $2,000 scholarships
has been awarded to Nolan Murray. He
plans to continue working toward his
accounting degree at the University of
Notre Dame and also expects to graduate
in May, 2014. Nolan of Sandusky is the
son of Dennis and Martha Murray.
Payne, Nickles &
Company Awards
Two Scholarships
The Bellevue Hospital (TBH)
recently welcomed Bellevue
resident Lisa M. Sartain, SPHR.
Sartain comes to TBH from
Autolite in Fostoria, where she
was Director of Human
Resources.
Prior to that, Sartain was
Human Resources Manger at
Solae, LLC in Bellevue, Director
of Human Resources at
Discount Drug Mart in Medina, and Director of
Human Resources at Norwalk Furniture
Corporation in Norwalk.
She has a Masters of Labor Relations and
Human Resources from Cleveland State University
and a Bachelor of Science Degree in Business
Administration, Production and Operations
Management from Bowling Green State
University.
Sartain is a Certifed Senior Professional in
Human Resources (SPHR) from the Society of
Human Resources Management and is a member
of the Society of Human Resources Management,
National and Cleveland Chapters.
At TBH, she will oversee policy development,
employee relations, strategic planning,
organizational development, and policy
administration.
Sartain and her husband, Gerald, have
been married for 26 years. They reside in
Bellevue.
TBH Hires New
Human Resources VP
*Phone line opens at 7:30 a.m. Monday through Saturday to schedule sick appointments for all locations
The care you trust is in your own back yard.
in Norwalk:
Monday-Saturday
(including evening hours)
282 Benedict Ave. Ste B
419-668-9409*
in Bellevue:
Monday-Friday
9 a.m. - 5 p.m.
1400 W. Main St. Bldg 1, Ste C
419-483-4122

www.ncbj.net North Coast Business Journal August 2013 31
Business Marketplace
To advertise call Dave at 419-734-4838
FFCUbcNCBJ0111.pdf 1/25/11 3:02:31 PM
FFCUbcNCBJ20111.indd 1 1/28/11 11:37:24 AM
Membership Eligibility Required
Federally Insured by NCUA
Christopher D. palmer
Branch Manager/Sales
Lawyers Title Insurance Corporation
402 Columbus Avenue | Sandusky, Ohio 44870
phone: 419-626-4475 fax: 419-626-8333
toll free: 800-442-7767 mobile: 419-656-1209
email: cpalmer@ltic.com
website: www.palmerltic.com
Kevin Lowe
General Manager
102 Madison Street
Port Clinton, OH 43452
419.960.7549
www.rosiesbargrill.com
rosiesbargrill@gmail.com
66 Norwood Ave. Norwalk, OH 44857
419-668-8258
Call Ted Kastor
(419) 465-4611
CONSTRUCTION
QUESTIONS OR NEEDS?
employee owned
e s t a b l i s h e d 1 9 6 2
DESIGN BUILD
GENERAL CONTRACTOR
1310 West Fourth St
Manseld, OH 44906
419.529.4456
800.875.2017 | www.adenacorporation.com
EQUAL OPPORTUNI TY EMPLOYER
Business Advisory Services uBusiness Valuation Services
Litigation & Accounting Fraud Support uTax Return Preparation
Account & Financial Reporting uBookkeeping and Payroll
Payne Ni ckl es & Company
P
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certified public accountants & business advisors
Let us know how we can help your business. Visit our website
at pncpa.biz or call one of our two convenient locations.
Norwalk: 419-668-2552 Sandusky: 419-625-4942
Jazz Night
Every
Wednesday
7:00 to
10pm
419-732-2030 slatersmadisonstreetpub.com
111 Madison St.
Port Clinton
32 August2013 North Coast Business Journal www.ncbj.net
At Memorial Hospital, our emergency care
team delivers high-quality care in the safest
manner possible, without exception.
We deliver the best possible care to every
patient, on every day, at every encounter.
I
Trauma-certified nurses
I
Board-certified emergency care physicians
I
On-staff physician specialists in fields such as
critical care, pediatric infectious disease,
orthopedics, pediatrics, pulmonology
and many others
I
Nationally recognized x-ray, CT, MRI
and other imaging services
I
24/7 nationally accredited laboratory services
I
Stroke care, personal injury care and much more
To read about the emergency care experiences
of these community members, visit
memorialhcs.org/patient-stories
Every patient. Every day. Every encounter.
Art Maines Ellie Polter Maria Sanchez Dr. Traci McCaudy
EXPERIENCED PROFESSIONALS. EXCELLENT SERVICE.

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