Objectives of the Project

1 ) To generate maximum awareness about Life Insurance among the peoples and to maximize the sales. 2 ) To know the perception of the consumer about life insurance. 3) To get a deep knowledge of the financial product like insurance. 4) To improve our ability to sell a financial product like life Insurance.

RESEARCH METHODOLOGY
QUESTIONNAIRE It is most common instrument whether administered in person by phone or offline questionnaires are very flexible. The form of each question is also important. Closed end question include all the possible answers and subjects matters choices among them. I have also used closed-end questions, which provide answers that are easier to interpret and tabulate. I have taken care in the wording and ordering of questions. I have used simple, direct, unbiased wording questions, which are arranged in a logical order. I have asked personal questions at last so that respondent does not become defensive. QUESTIONNAIRE OF THE CUSTOMERS I have made questionnaire consisting fifteen questions to get customers view about life insurance. I have asked personal questions at last so that they do not become defensive. I have tried to know the awareness i.e. whether they know, how much they know etc

ANALYSIS OF QUESTIONNAIRE Here I have formed a questionnaire to study 1. Are people aware of life insurance ? 2. What is peoples major motive behind investing in life insurance ? 3. Do they decide upon their own or they take guidance of an agent ? 4. How much they want to invest ? etc. Questions:There are 15 questions in the questionnaire. All of these 15 questions are close ended Target Population:I had conducted this survey among 104 people, and the target group was a mix of people from the society. I asked the questions to Doctors, Professionals, Professors, Advocates, Engineers, and general public. Analysis:I have used pie charts, and some other statistical measures to analyze the questions.

SAMPLING METHOD AND SAMPLE SIZE Introduction:Any organization whether big or small, private or public need different types of information are to know its popularity. I have gathered secondary data and primary data and collected information from the combination of these two data. Secondary data: Secondary data consist of information that already exists somewhere, having been collected for another purpose. I have gathered secondary data from website of different operators, different magazines, newspapers and libraries. Primary data: I have taken great care while collecting primary data to answer that it is relevant, accurate, current and unbiased. I have taken a sample of 104 people. I have visited them personally to get data. Sample size: I have taken sample size of 104 respondents. Because the population is too large so it is difficult to survey.