JERE MY OCONNELL

D ES I G N A N D I L L U ST R AT I ON
( 50 3 ) 7 0 1 - 0 7 5 1 | L i t t l e f i sts .c o m | j e r o c 2 3 @ g m a i l .c o m

H E L L O !
I S I T M E YO U R E L O O K I N G F O R ?
This is the physical portfolio of Jeremy OConnnell. Other wise known as me. I live and work out of the rainy city of Portland Oregon, and when I am not designing or Illustrating Im most likely eating Mac and cheese. The next pages have ten projects that I have recently worked on. They run the gamut from hand drawn illustration, to strict grid based page layout, but all of them have deeply thought out ideas behind them. Chances are you will find something that interests you, and I would love to talk to you about that. I hope to hear from you soon. Best regards,

Jeremy OConnell

projec t s
1 2 3 4 5 6 7 8 9 10
OL D PO RT L A N D H A R DWA R E BATCOn ROYK SOPP BREV ITY MAGA Z I NE LET ME BUY YOU A DRINK C a m pfire typefac e DESIGN C ULT U RE N OW C OMIC BOO K R E -DO N At han s hot dogs PO S T E RS

PROJECT ONE :

OLD PORTLAND HARDWARE

Old Portland Hardware was a huge warehouse located on 40th and Division that was desperately in need of a face-lift. I spent two days in the store taking in the ideas and style that the owners wanted the store to showcase. Through creating a series of icons and a brand new identity the store was modernized and given a crisp, clean look, while still maintaining its sense of charm and quirkiness. The gear was chosen as the main icon, for the fact that when you first walk in to the store they have large barrels filled with gears for 50 cents. The shield and ribbon were used as a throw back to the vintage and hard-to-find victorian style hardware and house hold amenities they use. A minimal color pallate was used to make sure the logo could also shrink while maintaining its look.

Friendly Inviting

Hardware Antiques

Clean Simple

Hardworking Timeless

L OGO A N D L OC k u p

OLD PORTLA ND
HARDWARE ARCHITECTURAL

old portland

ha rdwa re &
architectural

Pri n t M at e ria l

PROJECT TWO : ]

BATC O N
Batcon is a yearly gathering of scientists and biologists from around the world to discuss the future of bats and why they matter to the world. The program and promotional material was originally very hard to decipher or understand, due to the clustering of type and lack of a grid system. I stripped the main information down to its bones, and then through the use of simplified bat silhouettes, a solid grid system, color coordination and exclusive packaging for presales, made the convention a more inclusive, exciting event for all.

Simple Grid Bats

Colorful Inclusive Clean

Exciting Hierarchy Family

Smart Branding Immediacy

branding

AT THE OREGON ZOO

A T C O N
MARCH 4th-6th | 2012 FIVE DOLLARS

BATC ON
MARCH 4th - 6th | 2012
FIVE DOLLARS | OREGON ZOO

pro mo t i o na l k it

PROJECT three :

royksopp
An electronic band straight out of Sweden, Royksopp have been kicking out the jams for a while now. With their new release coming up, I decided to create an album cover, poster for a concert, collectable buttons, web ready banners, and a few other things to get the world excited for some fresh new tunes. I went with a more illustrative style, that focused on the emotions and themes used in the album, with a color palette that matched the music videos that were being released at the time.

Techno Human element

New Fresh

Apocalyptic Fire

Ice Melodic

Universa l b randing

PROJECT FO U R :

BREV IT Y M A GA Z I NE
Brevity magazine is an arts and pop culture small form magazine focused on giving recognition to lesser known artists, entertainers, and shows that may not be television based. Though a tongue in check attitude is pervasive throughout the magazine, a definative grid system and rhetorical elements, along with matching slugs and folios, gives the magazine a sense of unity. Once a physical form was printed, the magazine was transferred in to a digital format, making it I-pad accessible, and adding interactive elements, to engage the reader even further.

Friendly Funny Smart

Pop culture Artistic Clean

Grids Type style Timeless

Television Playful Witty

INterior PAG E S

Close up i nte rior s hot s

PROJECT F I V E :

LET ME BUY YOU A DRINK

An experimental design project with art direction from Adam Garcia, Let Me Buy You a Drink was a test of friendliness. The rules were simple : Go to any bar that you are near; find a specific person and offer to buy them a drink. The only request being that in order for them to get that drink, they have to tell you a story. The story is recorded, transcribed, and then illustrated in clasic black and white. Once enough stories were collected, they were all placed in a book for anyone and everyone to read. Stories ranged from the hlarious to the tragic, and gathering them and properly illustrating and designing the book was a test of patience and professionalism.

open fearless

emotions bars

drinking fables

strangers storytelling

il lu st rat i on s

PROJECT si x:

ca m pfir e t y pe fac e
Campfire typeface is a fully functioning typeface based on classic boyscout patches, and old park signs. It is the smell of the forest. It is gentle and kind. It is the memory of a summer camp you loved when you were little. The nights you spend staring at the stars. Fishing with your grandfather even though you dont catch anything. Through the use of ribboned ends, and purposeful weight changes the typeface is given a handmade feel, without clunkiness.

Friendly Inviting

Vintage Boyscouts

Handmade Multipurpose

Bears Ribbons

T y p e S p eci m e n s

ABCDEF GHIJKL MNOPQ RSTUV W X Y Z

THANK YOU FOR BEING A FRIEND
PARK NOTICE

CA M P
ESTABLIS H ED 1 9 2 8

B E A R T R AP

The number one reason for deat hs in campsites are bear related injuries. Also axes.

f i n a l p i ec e s

PROJECT SEV E N :

desig n cultur e n ow
promotional material was created for the design culture now symposium that is held in New york. Through the use of multiple typefaces and colors I wanted to showcase the diversity of talent that would be speaking, as well as tackle the difficult subject of really pinpointing what design is. and making it more about the fact that if anything design is a somewhat umbrella term used to describe a multitude of different things.

Smart Clean

Creative Design

Arts Design

Pr i n t P i e c e s

PROJECT EIGHT :

COMIC B OO K R E -DO
A test in illustative endurance, comic book re-do was a project based on the best fifty comic books of the last one hundred years. The covers were researched and then re-drawn by hand, by me. the reasoning behind this project came from the idea that many people who are interested in comics, have a difficult time jumping in to the fray, because most series have been going for hundreds of issues. It was a way for the general public to have a simple cheat code to the best comics to bring up when you talk with comic book nerds.

Knowledge Comics

Janky Illustration

Nerds Public

Interaction

R e-d raw n cov e rs

PROJECT NINE :

NAT H A NS H OT D O GS
Every year Nathans Hotdogs hosts a hot dog eating contest that draws thousands of people to Coney Island, and brings in revenue for the company. Up until a year ago there had been no promotional material for the contest, so I decided to make my own. I wanted to highlight the old timey fun carnival feel of being on Coney Island eating a hotdog or 400, so I used a sytem of vintage woodcut typefaces, and a dot matrix system on the photos, to give them an offset print style of design.

Fun Funny

Fat Old

Classic Public

Vintage Carnivel

Pr i n t P i e c e s

PROJECT TE N :

FREELA N CE
Over the past few years I have been lucky enough to become friends with people that help run multiple venues around the city of Portland. Through these people I have been given the opporunity to create a variety of posters to highlight various bands, events, and various random parties. Here are a collected few.

Music Funny

Smart Venue

Single Color Public

Multi-color Cool

Pr i n t P i e c e s