Assignment 1 Answer Template

Table of Contents
1. Section 1: Company Background 1.1. Current Situation: 1.1.1. Company purpose The Warehouse Group Limited, was founded by Stephen Tindall in 1982, is the largest discount store retailer operating in New Zealand. They offer more choices, innovative shopping, great cloths and home wares. The main purpose of Warehouse has been all about making difference to the lives of New Zealanders. 1.1.2. Industry Sector The Warehouse group is in retail sector of business. Size Company Total: 253(NZ$2.225 billion) 1.1.4. The Warehouse NZ stores: 87 The Warehouse Australian stores: 126 (No longer owned by TWH Group) Warehouse Stationery stores: 47 Noel Leeming stores: 59 Bond & Bond stores: 24 (closing down, merging or rebranding into Noel Leemings)

1.1.3.

Location As of October 2012, the company had 87 stores throughout New Zealand . With head quarter in North Shore, New Zealand Number of employees The total numbers of employees are 14,800 Initial description of chosen product for export and country The warehouse group is a unique idea and would have a great scope in India. Hence my assignment is to take the group to Indian market.

1.1.5.

1.1.6.

2. Section 2: Trade Partnerships 2.1. Development of TPP

2.2. Advantages of TPP to the organisation 2.3. Disadvantages of TPP to the organisation 2.4. Possible mitigation of TPP risks

3. Section 3: Planned Export Offering 3.1. Product/Service Description and need filled 3.2. Current Target market 3.3. Product categories targeted by our organization and our products/brands competing in those categories Product category Products/Brands

BBS INTB7.01 International Business Page 2 of 10

DOCUMENT1

3.4. Competitors and their products/brands competing in these product categories Competitors Products/Brands

3.5. Justification for export decision 3.6. Market Potential 3.7. Country 1 Initial Assessment / Possible issues Country Possible Issue

Assessment:

3.8. Country 2 Initial Assessment / Possible issues Country Possible Issue

Assessment:

3.9. Country 3 Initial Assessment / Possible issues Country Possible Issue

Assessment:

3.10.

Country to Investigate further and Justification

4. Section 4: Environmental Analysis

4.1. Remote/Macro Analysis Driving forces (e.g.) Opportunity Opportunity Probability Threat Threat Probability

Economy

Sociocultural

Political-legal

Technological

Natural environment

# 1

Remote environmental force ranking

4.2. Near / Micro Environment Driving forces (e.g.) Opportunity Opportunity Probability Threat Threat Probability

Market trends

Competitor review

Distribution channels

Customers (end users)

Supply

4.3. Barriers / Support for trade 4.4. Selected Market Justification 4.5. Organisations Export Objectives

5. Section 5: Entry Strategy and Implementation Plan

5.1. Value chain 5.2. Entry strategy 5.3. Partners/intermediaries, logistics, and payments. 5.4. Risk analysis with mitigations. 5.5. Measures of Success. 5.6. Timeline

6. Section 6: Operational Changes

6.1. Existing organisational chart showing export related activities. 6.2. HRM policies and practices 6.3. New HRM positions and their purpose 6.4. Marketing decisions required 6.5. Amendments to the product/service and its related packaging/advertising. 6.6. Financial systems and report changes.

7. Section 7: Bibliography

8. Section 8: Appendices

Assignment 1 MARKING SCHEDULE

Student. Max marks Section 1: The Organisation Section 2: Trade Partnerships All areas completed Content relevant to required depth Analysis logical Conclusions substantiated Section 3: Planned Export Offering All areas completed Content relevant to required depth Analysis logical Conclusions substantiated Section 4: Environmental Analysis All areas completed Content relevant to required depth Analysis logical Conclusions substantiated Section 5: Entry Strategy & Implementation Plan All areas completed Content relevant to required depth Analysis logical Conclusions substantiated Section 6: Operational Changes All areas completed Content relevant to required depth Analysis logical Conclusions substantiated Section 7: Appendices All diagrams and charts complete and labelled Section 8: Bibliography Only references cited in the assessment are listed in the reference list Correct referencing as per APA standards An alphabetical referencing list is attached Professional Presentation Paragraphs well-constructed The work is free of grammar, spelling and punctuation errors The overall writing is clear, legible, well set out and cohesive TOTAL 5 15 Marks obtained Student ID Comments

15

15

15

15

10

100

Assessment 1 Grade Guidelines

Grade Mark Range Criteria Comprehensive and in-depth coverage of the required areas. Relevant concepts applied very well. Research was valid and extensive. The analysis and conclusions were substantiated and presented in an easy to follow and logical manner. The writing was clear and concise. The presentation was of a professional standard. Major areas covered in depth. Good application of concepts and theory. Evidence of good research. Conclusions followed logically. Well focused and presented. The major areas were covered and showed some depth of understanding. Some areas applied, Evidence of some research and analysis. Communication and presentation were adequate. Some research and application of theory. Unable to communicate idea clearly and justify it. Presentation not adequate/ plan incomplete / insufficient depth of explanation. Little/no effort to complete assignment to required level.

Excellent (A)

80 plus

Very Good (B)

60-74

Adequate (C)

50-59

Trying (D)

40-49

Poor (E)

less than 40

INTB7.01 INTERNATIONAL BUSINESS

TIMETABLE: Semester 2, 2013 (This timetable is a guideline only and is subject to change) Week # 1 Date Topic Orientation & introduction Basic Concepts: Self-study Assignment 2 The history and rise of globalisation and internationalism Organisations in International Business 3 The Environment: The impact of technology/ e-commerce IB Cultural and social influences 4 Ethical dilemmas Political and Legal factors 5 Government interventions International monetary and financial environment 6 7 Global and regional agreements Major foreign trading agreements affecting NZ Emerging Markets in the Asia Pacific Assignment Part 1 and 2 draft due 8 Assignment Part 3 and 4 Introduction Assignment Part 3 and 4 Workshop 9 Strategy and Opportunity Assessment: International Business Strategy Assignment Part 3 and 4 Workshop 10 Global opportunity assessment Assignment Part 3 and 4 draft due 11 Operating Globally: Exporting and Counter trade Foreign Direct Investment and other collaborative ventures 12 Global Sourcing Assignment Part 5 and 6 Workshop 13 Business Operational changes when going global Assignment Part 5 and 6 Workshop 14 Assignment Part 5 and 6 Workshop Assignment Part 5 and 6 Workshop Assignment 1 all Parts due 15-17 Study Week /Exam Week/Exam Week 18&19&20 4 15&16 17 4 4 Mid-semester Break 14 4 13 3 3 3 12 3 10 4 5 7 8 11 9 2 2 2 2 2 2 2 2 1 3 2 1 1 2 6 Text Chapter Learning Outcome 1 1

SCHOOL OF BUSINESS

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