Scribd Logo
Upload

Welcome to Scribd!

  • Business Strategy:: ACCT3610 Study Notes - Strategic Analysis

    Uploaded by

    haydensmith312
    50 views1 page
    A business strategy guides organizational decision making by communicating principles to generate desired outcomes. Industry analysis uses Porter's 5 Forces model to examine rivalry, threats of new entrants and substitutes, and supplier and buyer bargaining power. Competitive strategies are cost leadership through efficiencies or differentiation with quality and service. A SWOT analysis identifies internal strengths and weaknesses and external opportunities and threats.

    Original Description:

    UNSW Acct study notes

    Original Title

    Week 2 ACCT3610 Study Notes

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    A business strategy guides organizational decision making by communicating principles to generate desired outcomes. Industry analysis uses Porter's 5 Forces model to examine rivalry, threats of new entrants and substitutes, and supplier and buyer bargaining power. Competitive strategies are cost leadership through efficiencies or differentiation with quality and service. A SWOT analysis identifies internal strengths and weaknesses and external opportunities and threats.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    50 views1 page

    Business Strategy:: ACCT3610 Study Notes - Strategic Analysis

    Uploaded by

    haydensmith312
    A business strategy guides organizational decision making by communicating principles to generate desired outcomes. Industry analysis uses Porter's 5 Forces model to examine rivalry, threats of new entrants and substitutes, and supplier and buyer bargaining power. Competitive strategies are cost leadership through efficiencies or differentiation with quality and service. A SWOT analysis identifies internal strengths and weaknesses and external opportunities and threats.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    ACCT3610 Study Notes Strategic Analysis Lecture 2: Business Strategy: A business strategy is a set of guiding principles that, when

    n communicated and adopted in the organization, generates a desired pattern of decision making. Industry Analysis: Defined by Porters 5 Forces Model Rivalry Amongst Existing Firms (due to industry growth rate, concentration of competitors, differentiation & switching costs) Threat of new entrants (barriers to entry, economies of scale etc) Threat of substitute products Bargaining power of buyers (Buyer price sensitivity to product) Bargaining power of suppliers (Ratio of suppliers to producers)

    Competitive Strategy: Two basic competitive strategies: o Cost leadership (economies of scale, efficient production, lower input costs) o Differentiation (superior quality, customer service etc.)

    SWOT Analysis: Strengths/Weaknesses (Management, competitive strategy etc) Opportunities/Threats (New products/markets, new competitors, economic/policy chages)

    From the text book:

    You might also like