A Visual Guide To Facebook Ad Types

Facebook has made a number of changes to streamline its advertising products in order to help brands achieve targeted reach across the mobile and desktop News Feed. This infographic is designed to assist campaign managers based on our experience achieving proven results with Facebook ads.

eu massa Stephen Young

gravida nulla

Donec sollicitudi luctus neque interdum.

Lorem ipsum dolor consectetur elit. a interdum odio

Aenean sed ed Aenean sed

Duis nec erat sed erat interdum

Vestibulum justo

Mobile App Install Ad

eu massa Stephen Young

gravida nulla

Donec sollicitudi luctus neque interdu

Lorem ipsum dolor consectetur elit. a interdum odio

Aenean sed ed Aenean sed

Duis nec erat sed erat interdum

Vestibulum

Curabitur mollis Duis nec erat sed Donec metus urna id posuere dolor hendrerit sapien

Aenean sed ed Aenean sed tortor est, sed fermentum Duis nec eget eu massa. neque laoreet suscipit. odio. Pr Duis nec erat sed erat interdum faucibus eg id posuere dolor sollicitudin feugiat. Duis ne et eu massa. neque laoreet suscipit.et eu eget euneque massa.laoreet neque laoreet suscipit. massa. suscipit.

Donec metus urna, blandit eu, consequat vehicula lacus.

Nam varius auctor laoreet non molestie id, vehicula et ante.

600px
360px
Aenean sed Duis nec erat sed erat interdum

Praesent suscipit hendrerit fringilla in nec risus.

Goal: User acquisition, conversion and measuring app installs (CPI) Text: 130 max char.
(90 recommended)

Curabitur mollis Duis nec erat sed Donec metus urna id posuere dolor hendrerit sapien

Aenean sed ed Aenean sed tortor est, sed fermentum Duis nec eget eu massa. neque laoreet suscipit. odio. Pr Duis nec erat sed erat interdum faucibus eg id posuere dolor sollicitudin feugiat. Duis ne et eu massa. neque laoreet suscipit.et eu eget euneque massa.laoreet neque laoreet suscipit. massa. suscipit.

Donec metus ur blandit eu, co vehicula lacus

Nam varius auc laoreet non mo id, vehicula e

Praesent susci hendrerit frin nec risus.

n sed ed Aenean Aenean sed ed

Aenean sed ed
Aenean sed ed Aeneanne n INSTALL NOW

Goal: Awareness and engagement Text: 110 max char.

(90 recommended)

Page Post Photo Ad

Image ratio: 4:3

n sed ed Aenean Aenean sed ed

618px

Aenean sed ed
Aenean sed ed Aeneanne n

eget eu massa. neque laoreet suscipit.

INSTALL
fames ac turpis egestas

INSTALL

INSTALL

sociis natoque penatibus et magnis fames ac turpis egestas

sociis natoque penatibus et magnis

Goal: Awareness, acquisition, and conversion Text: 100 max char.

(90 recommended)

Page Post Link Ad

eu massa

gravida nulla

Stephen Young

Donec sollicitudi luctus neque interdum.

Lorem ipsum dolor consectetur elit. a interdum odio

Aenean sed ed Aenean sed

Duis nec erat sed erat interdum

Vestibulum justo

Curabitur mollis Duis nec erat sed Donec metus urna id posuere dolor hendrerit sapien

Aenean sed ed Duis nec erat sed erat interdum faucibus eg et eu massa. neque laoreet suscipit.et eu massa. neque laoreet suscipit.

560px 292px
Aenean sedUpdates Duis nec erat sed erat

Image ratio: 1.91:1

Donec metus urna, blandit eu, consequat vehicula lacus.

Nam varius auctor laoreet non molestie id, vehicula et ante.

Praesent suscipit hendrerit fringilla in nec risus.

eget eu massa. neque laoreet suscipit.

INSTALL

INSTALL

INSTALL

Aenean sed n sed ed Aenean Duis nec Aenean sed ederat sed erat interdum

Aenean sed ed

Aenean sed ed Aeneanne n

Title: 1-2 (~60 char.) Domain Link: 1 line (~30 char.) Description: Up to one line (~30 char.)

sociis natoque penatibus et magnis fames ac turpis egestas

eu massa Stephen Young

gravida nulla

Donec sollicitudi luctus neque interdum.

Lorem ipsum dolor consectetur elit. a interdum odio

Aenean sed ed Aenean sed

Duis nec erat sed erat interdum

Vestibulum justo

Photo Page Post Video

(90 recommended)

eu massa Stephen Young

gravida nulla

Donec sollicitudi luctus neque interdu

Lorem ipsum dolor consectetur elit. a interdum odio

Aenean sed ed Aenean sed

Duis nec erat sed erat interdum

Vestibulum

Curabitur mollis Duis nec erat sed Donec metus urna id posuere dolor hendrerit sapien

Aenean sed ed Aenean sed tortor est, sed fermentum Duis nec eget nec eu massa. laoreet suscipit. odio. Pr Duis erat neque sed erat interdum faucibus eg id posuere dolor sollicitudin feugiat. Duis eu ne et eu massa. neque laoreet suscipit.et eget euneque massa.laoreet neque laoreet suscipit. massa. suscipit.

Donec metus urna, blandit eu, consequat vehicula lacus.

Goal: Awareness and engagement Text: 110 max char.

Curabitur mollis Duis nec erat sed Donec metus urna id posuere dolor hendrerit sapien

Aenean sed ed Duis nec erat sed erat interdum faucibus eg et eu massa. neque laoreet suscipit.et eu massa. neque laoreet suscipit.

Nam varius auctor laoreet non molestie id, vehicula et ante.

ratio: 560px Image 8:3 210px

Aenean sedUpdates Duis nec erat sed erat

Donec metus ur blandit eu, co vehicula lacus

Nam varius auc laoreet non mo id, vehicula e

Praesent suscipit hendrerit fringilla in nec risus.

Praesent susci hendrerit frin nec risus.

560px
n sed ed Aenean Aenean sed ed

eget eu massa. neque laoreet suscipit.

Video ratio: 16:9

Aenean sed ed
Aenean sed ed Aeneanne n

Goal: Page likes Text: 110 max char.

(90 recommended)

Page Like Ad

INSTALL

INSTALL

INSTALL

Aenean sed Duis nec erat sed erat interdum

n sed ed Aenean Aenean sed ed

Aenean sed ed
Aenean sed ed Aeneanne n

eget eu massa. neque laoreet suscipit.

INSTALL
fames ac turpis egestas

INSTALL

INSTALL
sociis natoque penatibus et magnis fames ac turpis egestas

sociis natoque penatibus et magnis

reference gu campaign managers with

Facebook has o achieve simplicity

across their advertis with the creat across their adv for brands in or the best ad p

400px
Image ratio: 4:3

across their advertis with the creat across their adv for brands in or the best ad p across their advertis Page Post Photo with the creat

Goal: Awareness and engagement across their adv Text: 500 max char, remainder for brands in or truncated (90 recommended) the best ad p
Facebook has o achieve simplicity

across their advertis with the creat across their adv for brands in or the best ad p

400px
Video ratio: 16:9 1GB, 20 min

across their advertis with the creat across their adv for brands in or the best ad p across their advertis Page Post Video

with the creat Goal: Awareness and engagement across their adv Text: 500 max char, remainder for brands in or truncated (90 recommended) the best ad p

Facebook has o achieve simplicity

400px

Image ratio: 1.9:1

209px
Facebook has o achieve simplicity

across their advertis with the creat across their adv for brands in or Goal: Awareness, the acquisition, best ad p and conversion Text: 500 max char. (90 recommended) Title: 1 -2 lines (25 char.) across their advertis Domain 1 line (30 char.) with Link: the creat Description: 2-3 lines (90their char.) adv across for brands in or the best ad p

Page Post Link

Image ratio: 400px 8:3 150px

Facebook has o achieve simplicity

across their advertis with the creat across their adv Goal: Page likes for brands in or Text: 500 max char. the best ad p

Page Like Ad
(90 recommended)

Goal: Website conversion and online sales Title: 24 char. Title: 90 char.

Domain Ad 100px
Image ratio: 1:39:1

across their advertis with the creat across their adv for brands in or the best ad p 72px

across their advertis with the creat across their adv for brands in or the best ad p

across their advertis with the creat across their adv for brands in or the best ad p

Ampush is an ad technology company and Facebook Strategic Preferred Marketing Developer (sPMD) helping brands and direct response advertisers achieve performance at scale with Facebook Ads. Ampush delivers advertiser ROI with its fully managed ad technology (AMP Social Marketing Platform) across mobile and desktop native advertising platforms. Learn how our solutions can work for you at ampush.com. Facebook is a registered trademark of Facebook Inc.
1.877.AMPUSH.1 ampush.com | info@ampush.com San Francisco | Chicago | New York

A Facebook Strategic Preferred Marketing Developer (sPMD)