A2 MEDIA

What do they all have in common?

BRITISH FILMS

Learning objectives
Develop an understanding of the A2 Media course

Begin to show evidence of research & analysis of existing products using key media concepts developed at AS

A2 G324 Advanced Production

50% of the A2 marks Main Texts/ Moving image products
Theatrical and Teaser movie trailer

Ancillary Texts/ Print publishing products

Promotional film poster Front cover of a film magazine featuring your film

Including:
1. 2. 3.

Research and planning 20% Construction 60% (40% for main, 20% for ancillary) Evaluation 20%

What are you going to do over the next few weeks?

Begin research and planning

Embark upon movie promotional material research & analysis using the 5 key media concepts
Select a genre to work in Develop narrative ideas for your own movie trailer production considering the 5 key media concepts Consider your potential target audience and how you will construct a product suited to them

What is the purpose of a movie trailer? What makes it effective

MOVIE TRAILER

What must your analysis of existing products cover?

5 key concepts

Media Language
Representation Genre Narrative Audience

PLUS.
Institutions Ideologies Mood, atmosphere, ambience Use of SFX, graphics, intertitles

Denotations & connotations

Begin with this.

Film Trailer Analysis note sheet. What do I need to show evidence of in my analysis?
Codes, Narrative Media Language conventions, signs, Outline of the story Use of camera angle, denotations & told, how much of the shot types, connotations, substory is revealed? movements and genres, hybrid Propps character composition mise-engenres, type of types, form of scene, editing narrative, settings, structure and transitions, cuts, pace events, props, equilibrium, is there and effects, diegetic iconography, titles, more than one and non-diegetic Audience etc. trailer? sound, mood, Who is the Representation ambience and audience, how can Of groups or atmosphere etc. they be classified? individuals, You will produce 3 Demographic and different detailed movie trailer psychographic character types, analyses on a variables and stereotypes, powerpoint including; media audience subverted Screenshots theories stereotypes, A hyperlink to the Ideologies who?, how? 7 original trailer Institutions types Sub-headings where Mood, atmosphere, ambience appropriate and a Use of SFX, graphics, intertitles chronological analysis Denotations & connotations Genre

Learning Circle Film Analysis note sheet.

Genre

Film title..

Narrative

Media Language

Audience

Representation

Conventions of a movie trailer

Conventions of a movie trailer

Voiceover (v/o) Non-diegetic sound Diegetic sound Quick paced cuts and edits Intertitles Institutional information Genre recognition Non-revealing outline of narrative Building to a climax Introduction to characters Variety of camera use Variety of mise-en-scene Use of transitions Creation of atmosphere/ mood

Vladimir Propps narrative theory

Homework To find out who Vladimir Propp is and what his narrative theory is about. Complete in your exercise books for next lesson.

GENRE

NARRATIVE
REPRESENTATION AUDIENCE MEDIA LANGAUAGE