M ASTER L LOYD I RVIN S 10 X R EFERRAL M ETHOD 10 W AYS TO G ET 10 R EFERRALS IN 10 DAYS ...

P AGE 2

EXPLODE Your Martial Arts School With...

Master Lloyd Irvins 10 x Method

10 Ways to Attract 10 or More Referrals to Your School In the Next 10 Days

Action Guide
With Marcos Avellan www.MartialArtsMillionaires.com

Lloyd Irvin

www.MartialArtsMillionaires.com

M ASTER L LOYD I RVIN S 10 X R EFERRAL M ETHOD 10 W AYS TO G ET 10 R EFERRALS IN 10 DAYS ...

P AGE 3

Why Referrals are Your Best Form of Marketing

If you want to grow your martial arts school fast, you dont need to spend a single dollar on advertising and marketing. The best way to get more students is through your existing students. Getting more referrals is the fastest, easiest and cheapest way to grow your school. People who come via referrals are often your best students as they already have an interest; they know what to expect and, through their friend, have another reason to join your school. If you got just one referral from every student, youd quickly double in size. Of course, some students wont bring you any referrals. But some will bring you three or four or more. And heres the key Getting more referrals is the fastest, easiest and cheapest way to grow your school.

If people don't know you want referrals they won't give you any.
Thats why you need a wide range of activities to promote and encourage referrals. You dont need to set up a special new program. You just need to tell people that you welcome referrals. In this short guide together with the accompanying video from one of my events with my titanium mastermind member Marcos Avellan I share 10 ideas that could get you 10 new referrals or more in the next 10 days! Lloyd Irvin

Lloyd Irvin

www.MartialArtsMillionaires.com

M ASTER L LOYD I RVIN S 10 X R EFERRAL M ETHOD 10 W AYS TO G ET 10 R EFERRALS IN 10 DAYS ...

P AGE 4

10 Ways to Get 10 Referrals in 10 Days

Here are 10 actions you can take to get more referrals starting today. #1: Offer Incentives While most of your students will be perfectly happy to refer people without any reward, youll get much better results if you give them an incentive to do so. Weve found youre likely to get the best results when you make it fun. A great way of doing this is by allowing people the chance to draw for prizes when they make a referral. You can offer rewards within the school such as free private lessons or equipment. Or you can offer attractive prizes from outside as well. One way to make this exciting is to buy a prize wheel such as those at www.prizewheel.com. You just add a prize to each spoke of the wheel and people spin to see what they win. It might cost you a few hundred bucks to buy, but it will soon pay for itself.
Lloyd Irvin www.MartialArtsMillionaires.com

M ASTER L LOYD I RVIN S 10 X R EFERRAL M ETHOD 10 W AYS TO G ET 10 R EFERRALS IN 10 DAYS ...

P AGE 5

Every time someone refers a friend to your school they get to spin the wheel for a chance to win prizes. Most adults have an inner child and love to play games. They are all laughing and they might think it's silly but deep down they really want one of the prizes. This has two benefits: It rewards people for giving you referrals It acts as a giant advertising campaign for your referrals

#2: Create a Thank You Board Another way to acknowledge people for their referrals is to have a giant board in your guest area thanking people who have given you referrals (and mentioning the names of the people they have referred). #3: Send Out a Monthly Email Every month, you can easily send an e-mail thanking all the people who made referrals and list the prizes they won. All the activities act both as rewards and reminders. #4: Promote it in Your Newsletter Include thanks to referrers in your newsletter listing prizes they have won and welcoming new referrals. Dont have a newsletter? Its a valuable extra tip to consider. It doesnt have to be long or professionally produced.

Lloyd Irvin

www.MartialArtsMillionaires.com

M ASTER L LOYD I RVIN S 10 X R EFERRAL M ETHOD 10 W AYS TO G ET 10 R EFERRALS IN 10 DAYS ...

P AGE 6

But its a great way of improving retention and participation by keeping everyone involved and informed about whats happening in your school. People often skip over emails and social media but will take a few minutes to read a printed newsletter. #5: Send Out Sniper Cards When someone makes a referral, send them a sniper card. Thats an unexpected personal card just saying thank you for the referral. It makes people feel good and means they will refer more people. Saying thank you makes people feel good and means they will refer more people.

#6: Give Double Rewards in the First Week People are most excited when they are new so you can offer double rewards in the first week double spins of the wheel and double prizes. When you ask for referrals from new people, just ask them for the name and address of three friends. But dont call them for two or three days its better to ask their friend to say youll be calling. That means they expect the call. #7: Hold a Buddy Week Set aside some to allow people to bring buddies to classes. Most people love to bring a friend along and show them what they can do. If you run some buddy days or weeks, youll find many want to sign up either right away or when you invite them back for a follow-up session.
Lloyd Irvin www.MartialArtsMillionaires.com

M ASTER L LOYD I RVIN S 10 X R EFERRAL M ETHOD 10 W AYS TO G ET 10 R EFERRALS IN 10 DAYS ...

P AGE 7

#8: Arrange a Regular Raffle In addition to the prize draw, you can give everyone who makes a referral a ticket for a big raffle that takes place at an event every few weeks when you have enough referrals. Make the prize as attractive as possible once you get lots of referrals, youll see you can afford to provide a good prize. When they win a $1,000 cash prize, for example, people go crazy. You can post the videos of them winning on Facebook and YouTube. This is great advertising for referrals and everybody wants to be involved. #9: Publicize Referral Requests Everywhere Publicize your referrals by sharing details of the program everywhere possible. For example, you can print referral requests on: Receipts Schedules Business cards And you can announce your program during: In-house tournaments Belt tests Group events Mass emails to students (as a PS) #10: Create a Special Website Another good way of attracting referrals is having a special page on your website so that your students can give a unique link to their friends.

Lloyd Irvin

www.MartialArtsMillionaires.com

M ASTER L LOYD I RVIN S 10 X R EFERRAL M ETHOD 10 W AYS TO G ET 10 R EFERRALS IN 10 DAYS ...

P AGE 8

Bonus Referral Tip #1: Women are the Best Referrers Our experience is that women are much better than men for providing referrals. It's common for one woman to be responsible for 10 to 20 referrals. Bonus Referral Tip #2: Take Care of the Golden Geese When someone gives you a referral, make sure you focus on that person. Don't kill the goose that laid the golden egg. When they give you referrals, give them attention call and send a thank you card. That will lead to you getting more. Bonus Referral Tip #3: Set Public Goals for Referrals When you go public with your goals for referrals e.g. We want to get 30 referrals this month, the whole team will work together to help achieve it. If you are setting targets for instructors, you need to recognize that the guy teaching one or two classes wont get as many referrals as one teaching several per day. Bonus Referral Tip #4: Offer an Incentive for Charity We often find that including an incentive of helping a charity is a good way of getting more people involved. This is a win-win situation as we help the charity and get more students.

Lloyd Irvin

www.MartialArtsMillionaires.com

M ASTER L LOYD I RVIN S 10 X R EFERRAL M ETHOD 10 W AYS TO G ET 10 R EFERRALS IN 10 DAYS ...

P AGE 9

Acton Steps
1. How are you going to reward referrals? 2. When are you going to announce in each class this week that you want referrals? 3. What five or more ways are you going to use this week to publicize referrals?

4. What goals are you going to set and share for referrals e.g. for instructors?

5. Is there a charity you would like to link with to help them and to get you more referrals?

Lloyd Irvin

www.MartialArtsMillionaires.com

M ASTER L LOYD I RVIN S 10 X R EFERRAL M ETHOD 10 W AYS TO G ET 10 R EFERRALS IN 10 DAYS ...

P AGE 10

About Lloyd Irvin

Lloyd Irvin is a world-renowned martial arts competitor and coach. His martial arts journey began at the age of three. He was the first African American to receive a black belt in Brazilian Jiu-Jitsu and is a multiple-time national Judo champion and a former BJJ World Champion. Having established his own school as a blue belt, he was the first MMA school owner in the world to introduce direct marketing and internet marketing techniques to grow his school. As a result, Lloyd Irvins Martial Arts Academy has become a highly-successful school generating a steady flow of champions. Now, one of his passions is helping other martial arts school owners to build a system that allows them to attract large numbers of students, create more champions and make more money.
Copyright 2013 Lloyd Irvin All rights reserved. This publication is licensed to the individual reader only. Duplication or distribution by any means, including email, disk, photocopy and recording, to a person other than the original purchaser is a violation of international copyright law. Publisher: Lloyd Irvin, 6333 Old Branch Avenue, Suite 302, Temple Hills MD 20748 While they have made every effort to verify the information provided in this publication, neither the author nor the publisher assumes any responsibility for errors in, omissions from or different interpretation of the subject matter. The information herein may be subject to varying laws and practices in different areas, states and countries. The reader assumes all responsibility for use of the information. The author and publisher shall in no event be held liable to any party for any damages arising directly or indirectly from any use of this material. Any perceived slight of specific people or organizations is unintentional.

Lloyd Irvin

www.MartialArtsMillionaires.com