SWOT Analysis of

Strengths 1.World's largest PC maker 2.one of the best known brands 3.cuts out the retailer 4.customer's own specification 5.relatively cheap labour 6.keep track of your delivery

 Weaknesses 1. a huge range of products and components from many suppliers from various countries. 2. computer maker not computer manufacturer making DELL unable to switch supply. Opportunities 1. diversification strategy by introducing many new products to its range. 2making and selling low-cost, unbranded low-price computers to PC retailers in the United States

 Threats 1. competitive rivalry that exists in the PC market globally. 2. new entrants to the market pose potential threats. 3. exposed to fluctuations in the World currency markets (Changes in exchange rates) Conclusion: Dell's commitment to customer value, to being direct, to operating responsibly and, ultimately, to winning continues to differentiate it from other companies.