HAYDON Proposal Producer(s): Hannah Alley

MEDIA

Production Title: Music Video: Guns and Horses by Ellie Goulding

Brief: To make a music video that contains typical conventions of the chosen genre, in this case Pop.

Aim: To create a music video to the song by the Pop artist Ellie Goulding called Guns and Horses.

Description of your intentions: The music video will be both performance and narrative-based, following a narrative of the female protagonist, Georgina, and the male actor, Matt, initiating in an internet relationship. However, soon, Matt loses interest in Georgina, and my music video will follow the songs lyrics, where the audience witness Georginas pain and frustration of his sudden aloof, distant behavior. I plan to use most of the performance-based shots where Georgina is miming to the camera, in settings such as a field, the woods, by the river, etc.. Most of the narrative shots will be based in the couples rooms, where they will be on their laptops or phones, etc.. Also, in the music video I will use about 5-6 shots in total of my friend Jess who is a gymnast, performing rhythmic gymnastics with a ribbon in a field. I will however add a slow motion effect to these shots so that there is a strong contrast between performance, narrative and these shots. I want the ribbon to represent Georginas flowing emotion which is another reason why it will be in slow motion; - for a stronger dramatic/emotional effect.

Target Audience: My target audience will be of the mainstream, Pop fan base as the song is of the Pop genre. However, the song is very acoustic so it may draw in perhaps Indie fans or anyone who enjoys guitar music. This makes the target audience very wide, drawing in more viewers. Similar Products: Songs that inspired me are ones by Ellie Goulding such as Wish I Stayed, Starry Eyed, I

Almost Do by Taylor Swift, Time by Delilah and more. This is because these are all songs based on love, and I wanted to create a music video based around a couple so that the audience can follow a narrative. Music videos that have inspired me are mainly Taylor Swifts ones, especially such as You Belong With Me. This music video really influenced me because I love the idea of the split scenes, where the male is in his room, and the female is in her room, and they are sending messages to eachother. You see life from eachs point of view. I really wanted to adapt this idea into my music video because Guns and Horses is about a couple speaking to eachother on the internet, so I can use this idea and show them both in their rooms speaking to eachother, etc..