XMPie @ drupa 2012 Changing the Game

XMPie @ drupa 2012

Webinar Agenda

Circle Collaborative Service (SaaS) uStore 6.0 with Document Submission uStore Facebook Connect PersonalEffect Print XE uDirect Video Q and A

2012 XMPie, A Xerox Company. All rights reserved.

Before We Begin

Audio details are available on the Voice & Video tab. Need a non-U.S. dial-in number? Go to http://bit.ly/MGMcEo. Problems with Live Meeting? Dial *0 (star-zero) for the operator. Questions? Feel free to use the Q&A feature at the top of the Live Meeting interface. We will answer them at the end of the session after we open the lines. A recording of todays presentation and slides will be sent to you via email within the next few days.
2012 XMPie, A Xerox Company. All rights reserved. 3

Circle Campaign Collaboration Service

Why Multichannel Campaigns? Multichannel campaigns create higher revenue and ROI than a single touch point. Characteristics Multiple documents driving multiple touch points Iterative project created by the collaboration of multiple disciplines, departments and organizations in disparate locations Observed by many stakeholders Challenges Difficult to scope Difficult to sell Difficult to create Difficult to manage

2012 XMPie, A Xerox Company. All rights reserved.

Communicating the Campaign Story

Challenge: Individualized, multichannel campaigns can be difficult or confusing to visualize during conceptualization, selling, planning and building stages. Objective: Improve the clarity of communication between stakeholders and centralize collaboration by literally putting everyone on the same page. How does XMPie Circle achieve this objective?
Circle removes the barriers that often prevent the broad adoption of 1:1, multichannel campaigns for service providers and the businesses they engage. Circle enhances the efficiency of building campaigns and accurately sets expectations. Circle expedites time-to-market and helps reduce overall costs.
2012 XMPie, A Xerox Company. All rights reserved. 5

Digital Storyboard for Multichannel Campaigns

Circle is the interactive digital storyboard for collaboratively planning, creating, and monitoring individualized customer communications.

2012 XMPie, A Xerox Company. All rights reserved.

Collaborative Campaign Creation

Campaign Collaboration and Creation Plan Build / Review Analyze

Circle is a cloud-based software as a service (SaaS) solution to help service providers, agencies and enterprises conceptualize, plan, build and analyze individualized multichannel campaigns, while allowing them to collaborate with their customers and all stakeholders during every stage of the campaign development process.

A campaign flow becomes the language around which stakeholders collaborate on individualized multichannel campaigns from planning to creation to analysis.

Group 1

Envision and Plan

Group 2

Build and Review

Group 3

Analyze
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2012 XMPie, A Xerox Company. All rights reserved.

Circle Demo

Circle Campaign Collaboration Service

Release Dates Circle Beta NOW! Circle Release Date June 17th Service Plan Options Personal free version Team Suitable for 3-5 projects Business Suitable for 5 or more projects
XMPie PersonalEffect

uProduce Server

If you are interested in purchasing before the release date, please contact your local XMPie sales representative for details.

Group 1

Envision & Plan

Group 2

Build
2012 XMPie, A Xerox Company. All rights reserved.

Group 3

Review
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uStore 6.0

uStore 6.0
Document Submission

Supports User Uploaded Documents

More shopping choices Accepts PDF, MS Word, or PowerPoint Documents

Supports Multiple Documents per Job

Enables composite document types (Mix uploaded and dynamic documents)

Automatic online preflight Allows You to Better Serve Your Customers

Supports a wide range of products: customer supplied documents, static print, dynamic print, as well as email

2012 XMPie, A Xerox Company. All rights reserved.

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uStore 6.0 Demo

uStore Facebook Connect

uStore Facebook Connect

Leveraging Social Media for Print Applications Offer Your Customers a Web-to-Print Facebook App

Integrates the uStore experience into any Facebook fan page Fans can order company-branded, printed materials through Facebook Uniquely uses XMPie technology for dynamic document creation through the Facebook social media channel Leverages the fans personal Facebook content to drive dynamic documents Available for sale June 17th via the XMPie Marketplace (mp.xmpie.com)

2012 XMPie, A Xerox Company. All rights reserved.

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uStore Facebook Connect Demo

Whats Included?

Quick Start Samples

Sample calendar document template (without uImages) Sample uStore skin Embedded within Facebook

Source Code
QLingo source code for accessing Facebook friends profile information uStore plug-in source code

Documentation

How-to embed your store into a Facebook fan page

2012 XMPie, A Xerox Company. All rights reserved.

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PersonalEffect Print XE

Finding the Right Solution

The Print Service Provider Challenge: Find a cost-effective Web-to-print solution without sacrificing key features. Objective: Reduce the costs to acquire, process and fulfill orders by giving customers an online portal to personalize template-driven products or uploaded documents.

What should I look for in a solution?

Must support an easy-to-use workflow to prepare and manage documents Must enable a touchless sales cycle to streamline order acquisition and processing Ideally supports both online and in-house (ad hoc) variable data print orders Should be scalable to meet my future business needs

2012 XMPie, A Xerox Company. All rights reserved.

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PersonalEffect Print XE
Versatile CapabilitiesAffordably Priced

An Attractively-Priced, Scalable Solution for Web-to-Print Storefronts

Ideal for the print service provider seeking to expand their business by adding Web-to-print to their portfolio of services

2012 XMPie, A Xerox Company. All rights reserved.

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PersonalEffect Print XE
New Web-to-Print Offering

Includes uStore 6.0 Use XMPie and InDesign on the desktop to create templates for catalog products uProduce server with XMPie XLIM composition engine Upgradable to server-side InDesign composition and/or cross-media capabilities Upgradable to include APIs for custom solutions

PE Print XE Configuration uCreate Print uPlan uStore uProduce XLIM InDesign Server uStore Connect uProduce APIs

uStore 6

2012 XMPie, A Xerox Company. All rights reserved.

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uDirect Video

Announcing the Release of uDirect Video

2012 XMPie, A Xerox Company. All rights reserved.

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uDirect Video
A New Dimension in 1:1 Marketing

Video is a rapidly expanding medium for delivering marketing communications. With personalized video

You can expand your business offerings with it You can sell it You can get results with it You can profit and grow with it You can make your marketing viral with it You can use templates 77% of marketers plan on increasing their use of YouTube and video marketing in the coming year. to easily create it
Social Media Examiner, Social Media Marketing Industry Report, How Marketers Are Using Social Media to Grow Their Businesses, 2011
2012 XMPie, A Xerox Company. All rights reserved. 23

uDirect Video Demo

Community of After Effects Resources

Thousands of inexpensive templates and plug-ins available online Templates come pre-built with image and text placeholders Multiple templates can be stitched together Easy to transform templates into personalized movie clips

2012 XMPie, A Xerox Company. All rights reserved.

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Personalized, Cinematic-Quality Video Personalized Video with uDirect Video

http://www.youtube.com/ watch?v=24reB5YUvPM

BEFORE

AFTER

BEFORE
June 13, 2012

AFTER http://www.youtube.com/watch?v=cCHj2QTI_Ow
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2012 XMPie, A Xerox Company. All rights reserved.

Happy Birthday Personalized Video

http://youtube/zr5GBxdgtDU
2012 XMPie, A Xerox Company. All rights reserved. 27

uDirect Video
Video Personalization Toolkit

uCreate Video Desktop Version

Plug-in for Adobe After Effects Connect to data source Insert variables (text, images, personalized images, videos) Generate a MovieSet Generates fully-composed videos from a MovieSet Automatically generates unique videos per recipient or segment

uRender Desktop Version

Release Date: June 24, 2012

2012 XMPie, A Xerox Company. All rights reserved.

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XMPie @ drupa 2012 Reflections

2012 XMPie, A Xerox Company. All rights reserved.

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For More Information

XMPie, A Xerox Company

www.xmpie.com 1to1.xmpie.com

www.twitter.com/xmpie

blog.xmpie.com

www.facebook.com/xmpie

www.youtube.com/xmpie

2012 XMPie, A Xerox Company. All rights reserved.

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