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Lessons3and4:Questionnaire lDesign

Lesson Foc"s
In th s

lesson you wilIlearn the for: at of a quest onnaire and how to set appropriate questions

By the end ofthe lesson'you should be able to:

identior the d ferent parts of a questionnaire

foFr questions using ppropr ate open and closed quest ons

practice designing questions to gather nformation design a questionnaire fbr a survey proJect

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Parts0fa(Questionna re
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A good questionnaire shou d have the following parts:

1. Top c/ i e ofhe ques ionn ire

2. n rod C :0n(e pl in wh you re conduc ing he survcy) 3. =ns| uc!ions

4.Qucslions 5. s c Cmen|of hank

Read the sample questionnaire on the next page Can you identif pad s1 5(ab ve) n the sample questionnaire on the neXt page? ou may d scuss your answers with a partne

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Busy Worker s Restaurant n su ey n Lunch T me se ce op n

r

We would Iike to nd out what workers think about ourlunCh tir e service We would appreciate it if you couId cOmplete the following quesuonnaire PIease put a uck C/,'where appropHate

HOW old are you?

15 24[

25 34[ 1

35-44I 1
rr,e tJes

45 55[ l

over55[ l

2
3
4

DO you Work?
Yes[l frF/e p`ea5e mp Fe

ma'

lfTr, Fr,ee d ofrDe g es n af- Tha k yOJ,

Whatis your type of employment?

Fu"11meI l

Part Time[ l

Casua

E l

Other[ lfprease spec

What indust sales[ l `do r you work [ l in?

Finance[ l

Marketing[ l

EduCation[l

Reta"[ l
5

HOspitality E ]

other[ l fprease speci

HOW often do you have lunch in our restaurant?

Every day[ 1

twice a week[ 1

3umesa weekE l

Once a weekE l once a month[ l

6

otherE l(please specify)

Please rate the qua"ty and quanuty ffood and the service provided by our sta Very
satisfactorV Satisfactory NOt sausfact ry

Ve
unsatisfactorv

POrtion size

Taste
Prlce

Varietv
Waiting tirne

servlce

Please l rite your comments or suggestions forimprovement.

#Thank

you for your coooperation#

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2.Questionnaireso Question Types

When you design your questionnaire your group wil use two basic types of questions`open and ords and phrases below to complete the passage to closed questions,Use the thirteen(13) nd
out about open and cIosed questions Each option can be used only once Take care to pay attention

to the grammar ofthe words`as wel as the meaning.some words are synonyms(ve simi ar in akes one word right and another meaning)butthe gramF ar or way they are used in the sentence wrong in a pa ucular sentence:

chaH s`analyzing`closed

questions`respondent'situauon'exact`picks`

ide'own Choose`

words`reCord`graphs`disadvantages

There are two main types of questions that you can use when you design a
questionnaire TDhey are openoended questions and closed questions,

A closed question gives the interViewee(i,e the tO choose from The respondent or opInlon.

)a variety of

esponses

the response that best rnatches their

Open~ended questions do not give the nterviewee responses to

interviewee is free to answer the question in his or her
interviewer r ust recOrd the

from

The

The

response that the interviewee gives

open ended questions have three r ain

First`they require r

ore tir e to

ask and answen second'it is difficuIt to

interviewees give to them Third`
di1F1

the exact responses that

data fro 1openoended questions is

iCult.This is because you can get a

variety of answers to an

open ended question,

On the other hand`interviewees can respond to

quickly

eas"y and

Closed questions are easier for the interviewer to analyse and turn into

and

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Setting Questions for a Questionnaire

o Ko Fill'
E e

Tr,e fo oN n gEJesJo ae desfg ed Fo nd otJlr Fr,e drinking F,aD ofsFtrJe rs

ga 5 ques ons

-9.

'

Dear Student`
We are a Iarge drinks anufacturerlocated in HOng Kong
e would be gratefu
if

you cOuld take a few minutes to complete this questionnaire about your drinking
habits YOur answers w"l help us to offer you a w

der range of tasty beverages

Please put a tick( '/9l here appropriate.

Thank you for your cooperation

The Great Beverage cOmpany

31May20o5
sur ev of stude"t Dr mkinq~ a-its:n H
Please answer the fo"ow ng questions by ticking where appropriate:

1sex 2^ge

Male Under18

FelmaIe
1

1 18 21

22or aboVe
0ther Asian

3 at ona ty Chinese

other E Asian

NOnoAsian

spend each eek on nonoessentiaIitems?

I$100-$250

]$251 $500

:$501 $1000

1$1oo10r more

drunk aIcohol?
Yes( ease oo ques o
6

No( ease o ro ques 7)

alcohol?

EVeryday TWice a week Three ti 1es a Week 0nCe a month 0ther(`/ea5e speo )

0nCe a week

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your favourite drink(alc

coho"c):

"c Or non

the morning?

Choose more than one) At home In a bar/pub In a Coffee/tea shop

l In a restaurant

SOmewhere else( /ease speci~)

9Where is the best place
may choose r ore than one)

At home

somewhere else(prea5e spe )

Writing the Introduction and Instructions

y u

Look at the2sampIe questionnaires in this handout.What infor1 auon d need to inc ude in the introduction to your questionnaire?
1

a)

n At

midday?
the evening? best place to drink alcoholin the evening?(YOu may
n

c)
2

?(YOu
l In a coffee/tea shop

In a bar/pub

In a restaurant

#END OF QUEsTIoNNAIRE#

3.

Whatinformation do you need to inc ude when instructing respondents to

complete your questionnaire?

1

2.

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Tips on Good Quesuonnaire Deslgn

They are having dif culties

Listen to the conversation between Tom and Jane

completing the questionnaire because the questions are poorIy designed,

0ur teacher wi"pause the dialogue after each probIem

In a sma"group write

down the probIem that Jane and TOr

are having with the questionnaire

Work

togetherin your group to sOIve the problem'and rewrite the question in the
questionnaire Report your solution to the rest of the cIass,

What:sthe

J fficu:tv that Ja"e and To :e"countered?

What:s vo"r so:"tio ?ReWr:te the quest o": the questi

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2.What:sthe d:1 :CuItv that Ja e

"dT0

,encOu"tered

What is your soIution?ReWr:te the q"est o"i"the questio

naire

Whatis the d ff:cu:tv thatJane and T me"c umtered?

What is vour soIut:o"?ReWrite the question:"the quost

"

:re

4.Wh t s

the di1 :CuItV that J me

a"d To ,e"cou"tered

What:s vour soIutio"?ReWr:te the questi

"i"the quest

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What s

the d 1 :cu:tv that Ja"e amd T me"cou"tered

What sV ur soIutio"?ReWr te the quest o":"the quest o m :re

What s

the d fficuItv that Jame a"d To !encOuntered?

Wh t s Vour solut o" Rewr:te the quest:o"

"the quest

o""a:re

What:sthe d:fficu:tv that Jame a"dT me"co"ntered

What:s vour soI"t o" ReWr:te the quest o":n the quest o"na reJ

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Questionna re Activity
ti

NoW it s

e for you to practice writing a short questionnaire

FOr:

a small group
I

(3-4students) our teacher vvi"giVe you a questionnaire topic and your group wi
write a sho 1questionnaire(5-6questions)

ou need to include the following items in the questionnaire: a short ntroduCtion that includes instructions

1demographic question
3-4Closed questions

: 1open question

YOur teacher vvi"g ve you about20minutes to write the questionnaire Then waIk

around the CIass and cOnduct your survey,Each student sh

uld conduCt2surveys`
nnaireD

i,e,ask2students to help you to answer the questions in the quesu

7,Writing the Questionnai e for your G roup Survey Report

ou have learnt a Iot about questionnaire design in the last21essons.No t s
ti

to think about w iung the quesuonnaire f r your group survey report

some

guide"nes and items to be included in your questionnaire are Iisted below:

Give a titIe to the Questionnaire

Inc|ude an introduction Who are you and why are you c nducting a survey? IncIude instructions /.be

How shou d questions be answered?sh uld an X or a

used?
d contain around C,questions

our questionnaire shou

Types of Quest:o"s
2Demographic Questions 20pen-ended
6 8cIOsed
- 5is fo

y9ur comDarison

questions

questions

statement of Thanks

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Questionnaire Checklist

1,
2

our questionna re contains a title

The tit

e is clear and the gra w aris accurate

3.

We have included an introduction Our introduction tells the respondents ho We are what we wantto
kno r and why their response w" help.

4,

5,

The instructions are Clear,

6,
7

We have set appropriate and relevant questions. our questions are clear and easy to understand We have included appropriate options for r
u tip

8, 9.

e Choice questions

There is enough space for respondents to f"lin their answers,

ayout is c ear and attractive

10J The

11. We have included a note to thank the respondentD

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