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1 COMPANY BACKGROUND Founded on May 12, 2012, Team A Gallery is a business that is in high demand from customers around the east coast. Team A gallery provides a business online and offline. Team A Gallery marketing products marketing strategy scarf of 3 Central Sales, Wholesale Center and Central Booking. Some of our branches that can be visited are around large cities, especially in Kuala Terengganu. Developments Team A Gallery also received strong support from customers who are always looking for the latest designs of the products or on our behalf. Additionally our product has received international recognition from the ministry of tourism. Most of the population in Malaysia in monopoly by muslim population. Therefore, the use of hoods with favorable response from customers. Team A Gallery aspires to penetrate the international market until now it has joined 12 ekxpo abroad programs such as the UK, Japan and Astraulia. It also invites any interested entrepreneurs to become Franchise to Team A Gallery.
1.2 NATURE OF BUSINESS Fashion scarf is a growing field in Malaysia. quality fabrics the preferred choice in adults, adolescents and children in accordance with current lifestyles. We decided to open a boutique business based cap-quality fabrics. Scarf are offered to customers is the same quality and price. Our business has always been to follow the changes in economic and market needs that service to stay competitive and acceptable standards. We believe that our scarf have different ideas than from other boutiques.
We have set up a company called Team 'A' gallery. We started this business together five friends. We have started a business that is based in moderate.scarf design is the creation of our own design, and sell scarves in our own stores. In addition, we also accept orders from any customer. Each scarf sales price fluctuations because we sell the goods at a reasonable price based on the type and pattern of the scarf. We offer attractive packages to customers who book scarf in large quantities. besides that, we also offer discount on the purchase of one hundred pieces per package.
In addition, we are also very interested in this business because this field requires experience and expertise that can be brought by us in the development of this business. We also have experience in business management, which allows us to dare to open this business.
2.0 PURPOSE
Our company would like to make a scarf business needs a business plan first. A business plan is to determine what the organization we need to do and the best way to get the best business plan. This business plan is very important before we start a business because it can be used for many purposes. Generally, our companies need capital to run this handicraft business. To start a business, we can borrow from CIMB BANK to increase our capital. The business plan also acts as a guideline to manage the proposed effort in service. In addition, it can be used to convince investors. To achieve the goals and objectives of our company, we provide a good business plan. It can make work flow smoothly and quickly in a timely manner. In addition, we provide a business plan to control our budget. So, it can avoid waste in order to save costs. The business plan also helps firms allocate resources. In addition, we need a strategic area and this area is expected to grow will be the priority of our company. We emphasize the surrounding area where the place even so the place is a tourist. Our business plan ready to sell handicrafts to customers and make reservations for special occasions. In addition, we would like to draw the attention of people to buy our selling crafts according to their requirements.
COMPANY BACKGROUND
Name of the Business : Team A Gallery
Business Address
: GIANT HYPERMARKET WHOSALE, Lot 2138, Jalan Besar Kuala Terengganu, 22030 Kuala Terengganu, Terengganu Darul Iman
Correspondence Address
: GIANT HYPERMARKET WHOSALE, Lot 2138, Jalan Besar Kuala Terengganu, 22030 Kuala Terengganu, Terengganu Darul Iman : 07 7777777/ 07- 7777776 (fax) : Partnership
Main Activity and Activities : 1) Shawl and Bawal 2) Take away kiosk concept
Date of Commencement Date of Registration Registration Number Starting Capital Name of Bank Bank Account Numbers
: 12th Mei 2012 : 17th Ogos 2012 : 78139 A : Rm200,000 : CIMB BANK : 944676-3931384-22-1
GENERAL MANAGER
: Nurul Amirah Bt Mat Alwi : 910810-03-5088 : 10 Ogos 1991 : Female : 75-B Kampung Kunyit Kelapa, 21200 Kuala Terengganu.Terengganu Darul Iman.
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Coresspondence Qualification
: SURA GATE GALLERY, Lot 2138, Jalan Sura Gate, 22030 Dungun, Terengganu Darul Iman
Courses Attended
: 1) Strategic Leadership Course by PSMZA 2) Leadership Course by INTAN : Well spoken and written in English and Malay : Working as the Lecturer in UMT Terengganu : General Manager TEAM A' GALLERY
ADMINISTRATION MANAGER
: Nor Atierah Bt Mohd Ramdan : 910505-11-5042 : 05 May 1991 : Female : Lot 52 Kampung Jiwa Patah, 21000 Setiu, Terengganu Darul Iman.
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Coresspondence Qualification
: SURA GATE GALLERY, Lot 2138, Jalan Sura Gate, 22030 Dungun, Terengganu Darul Iman
Courses Attended
: Excellent in Multimedia Presentation : Human Resource Manager in advertising : Administration Manager TEAM A GALLERY
MARKETING MANAGER
February 1992
Coresspondence Qualification
: SURA GATE GALLERY, Lot 2138, Jalan Sura Gate, 22030 Dungun, Terengganu Darul Iman
: Entrepreneur Course (MARDI) : 1) Excellent in Technology 2) Good communication skills and able to speak in English, Malay and Mandarin.
OPERATION MANAGER
: Nur Anis Farhanis Binti Azami : 850906-03-4070 : 06 Julai 1980 : Female : Lot 2807 Kampung Tok Imam Lapar, 21000 Kuala Terengganu, Terengaanu Darul Iman.
th
Coresspondence Qualification
: SURA GATE GALLERY, Lot 2138, Jalan Sura Gate, 22030 Dungun, Terengganu Darul Iman
Courses Attended
: Well spoken and written in English, Malay : Engineer at Manufacturing Company : Operation Manager Team A Gallery
FINANCIAL MANAGER
: Noor Asuha Binti Khazani : 890623-11-5576 : 10 April 1987 : Female : Lot 135 Kampung Boleh Online, 21300 Kuala Terengganu, Terengaanu Darul Iman.
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Coresspondence Qualification
: SURA GATE GALLERY, Lot 2138, Jalan Sura Gate, 22030 Dungun, Terengganu Darul Iman
: 1) Entrepreneurship Workshop by PSMZA 2) Financial Management Seminar, UITM : Major in Accountancy : Account Assistant in RHB Berhad, Kluang : Financial Manager Team A Gallery
5.0LOCATION OF THE BUSINESS a. Physical location Address: GIANT HYPERMARKET WHOSALE, Lot 2138, Jalan Besar Kuala
Terengganu,22030 Kuala Terengganu, Terengganu Darul Iman.
b. Building TYPES Stucture Condition Size Cost Of The Building Cost Of The Rental SHOP Single storey shop New shop 22x40 RM1000.00
c. Basic amenities Basic amenities Electric and water bill 120.00 Telephone bill Total 200.00 RM 320.00 1440.00 2400.00 RM 3840 Month (RM) Year (RM)
manager,admistrative manager, marketing manager, operation manager and financial manager. All our employees have the experience and qualifications in the field of business. We really care about each employee's employment so that we can carry out properly the responsibility for developing the company. Furthermore, the general manager of our company has over 2 years experience in business. Moreover, the admin also has experience in the administration of prospects. Workers also have the approval of the marketing of fresh graduate marketing PHD from abroad. Operations and finance the work experience of 1 years in their respective fields.
Vission To be the company that the best understand and satisfies the product, service and self fulfillment needs of customers.
Mission TEAM A GALLERY textile will become a producer and production scarf to meet todays consumer tastes will provide better quality of service and
6.1 Objective The business must always try to increase the total customers even though it still in the beginning level of operation. Always give the best service to customers Ensure that all requsted order could be implemented in a timely manner. To maximize profit and reduce a loss. To maintain the business in increasing the number of customers.
6.3 Manpower Planning Position General Manager Administration Manager Marketing Manager Operation Manager Financial Manager Promoter Cashier Offline Service Number of Staff 1 1 1 1 1 1 1 1
Resbonsibility
To ensure that responsibilities there are given to all executive according to development are carried out efficiently. Responsible in company performance and development Always planning to improve business Responsible in stabilization of company financial
Administration Manager
To ensure the administration activities are run smoothly Act as Human Resources personnel to prepare the organization working schedule ang employee
performance appraisal at the end of year to be submitted Responsible to purchase machine and equipment as needed Responsible for the employee welfare
Marketing Manager
Instilling a marketing led ethos throughout the business Researching and reporting on external opportunities Understanding current and potential customers Managing the customer journey (customer relationship management) Developing the marketing strategy and plan Management of the marketing mix Managing agencies Measuring success Managing budgets Ensuring timely delivery Writing copy
Operation Manager
Conduct operational audits to sustain and effectiveness of all services. Increase revenue by close monitoring of unit terms performance Monitor and improve customer and staff satisfaction levels at outlet level to increase retention.
Financial Manager
Responsible to all company accounting report To make sure that loan and interest is paid up on time To prepare the profit and loss company every month and also annual budget
Promoter
To conceive the idea of floating the company. To find out suitable persons who may sign the memorandum of association and are also willing to act as the first detectors of the company. To receive remuneration from the vendors in the form of a commission on the sold property or get founder's shares fully paid up for the services rendered by them to the company.
Person who take note of the customers online ordering and send delivery according to the order made. Minimum of PMR qualification level is required.
Cashier
Person who ensure the cleanliness of the shop except in the kitchen. No specific qualification is required. Enters purchases into cash register to calculate total purchase price. Counts money, gives change and issues receipt for funds received.
POSITION
MANAGER
ADMINISTRATION MANAGER MARKETING MANAGER OPERATION MANAGER FINANCIAL MANAGER PROMOTER ONLINE & OFFLINE SERVICES AND DELIVERY CASHIER TOTALS
2000
240
40
2280
1 1 1 1
36 30 30 18
1000
120
20
1140
1 8
800 12500
96 1500
16 250
912 14250
No.
TYPE
ITEM
TOTAL (RM)
1 2 3 4 5 6 7 8
MANAGERS TABLE MEETING TABLE MANAGERS CHAIR MIRROR AIR CONDITIONING FILE CABINET HANGER COMPUTER AND PRINTER FAXIMILI MACHINE INTERNET TELEPHONE TOTAL
1 1 4 3 2 1 500 2
9 10 11
1 1 2
No.
ITEMS
MONTLY (RM)
OTHERS (RM)
1 2 3 4 5 6 7 8 9
TELEPHONE BILL RENOVATION ELECTRIC AND WATER BILL INDIVIDUAL INSURANCE STATIONARY BUILDING RENT POST EXPENDITURE MEDICAL COMPANY REGISTRATION & LICENSES SALARY FIRE EXTINGUISHER TOTAL
10 11
MARKETING PLAN
7.0 OBJECTIVE MARKETING
Most major thing for entrepreneur is to manage business and this must be done efficiently and should be effectively to manage business willing to run smoothing and successfully towards the business plan. Therefore, in order to achieve our target, out marketing department have state several objectives. Our marketing objectives are list as below:
Maximize profit To attract and ensure the customer confident and satisfaction.
Good quality to provide the best quality products of our company handicraft with the right price that will meet customer needs and wants.
Rational quality Able to face and solve any rather foresee and situations.
Friendly To create a good relationship for attract the customer to be regular customer.
Future planning Create new planning to expand our business till successful besides getting high profits.
PACKAGE 3 pieces of scarf 5 pieces of scarf 7 pieces of scarf 10 pieces of scarf More than 10 pieces
7.2 TARGET MARKET TARGET AREA MARKET CATEGORY K. Terengganu town MARKET SEGMENT Teenagers (girl) Carrier person (e.g bank official) Village people ( KUALA TERENGGANU Universiti sultan zainal abidinsultan mizan (UNISZA) Universiti malaysia terengganu (UMT) Student carrier person (e.g lecturer) big work)
7.3 MARKET SIZE In order to manage a " SHANZs handicraft, we had makes some survey about our customer which is the community in K.Terengganu area. This is because to decide our market size and so that we can makes some comparison with others competitors.
MARKET SEGMENT Student and retailer Families and village Event Career Person Total
7.4 COMPETITORS
Competitors refer to other businesses that offer similar, substitute or alternative products/services to the same target market. The entrepreneur should analyze the strength and weaknesses of the competitors in terms of size, experience, and years in business, financial ability and product line. Our business, there are a few keychain shops that will be our competitors that are operate around our shop from our survey, there their own customers The table shows the competitors of our business:
NAME AND ADDRESS COMPETITORS Ariani Collection Lot, 398 Jalan Baru Pak Sabah, Kuala Terengganu.
STRENGTH
WEAKNESS
in strategic planning business. The quality of work efficient and sufficient Affordable and reasonable price offered Have their own customers The quality of product low Must be booked in advance
Name And Address Of Competitors Ariani Collection Natasya Collection Arnab Collection Team A Gallery Total
35
36950
20
19550
25
23800
15
15600
0 100
0 95550
35 100
35550 97400
SCARF
QUANTITY
PRICE PER
Bawal Kosong
5.00
70
2100
10500
Bawal 2 Tone
10.00
50
1500
15000
Bawal 3 Tone
15.00
40
1200
18000
Bawal 2 Layer
15.00 Total
30
900 5700
13500 40800
PACKAGE
PRICE PER QUANTITY QUANTITY UNIT (RM) PER DAY PER MONTH
Packages 1
13
Packages 2
10
Packages 3
10
Packages 4 Packages 5
10 8
SCARF
PACKAGE BOOKING
QUANTITY
PRICE PER
Bawal Kosong
100
3000
9000
Bawal 2 Tone
100
3000
8400
Bawal 3 Tone
100
3000
6900
100
3000 12000
6900 31200
January February March April May June July August September October November December
Open School University Event Wedding University Event Mothers Day Wedding School Event Hari Raya Aidilfitri School Event Hari Raya Aidiladha Wedding Wedding
I. PRODUCT STRATEGY
Quality
Quality scarf that can be key to business tool position. Quality scarf within the quality of performance and quality compliance. For our business, multiple choices is our goal to attract more customers and to increase sales. Our business is to use quality textiles are high, which means we focus on customer satisfaction. We focus on quality, as the consumer is now more awareness and seek high quality at reasonable prices.
Personal even
To ensure that our business success, we provide the best quality to our customers from our survey, we found that people usually bought scarf for many purposes such as occasions like Hari Raya, Wedding, New Year, and & university event. So, we assumed that our sales increase during festive season like Hari Raya and wedding.
We decided to use price-based competition as there are many competitors and most of the people in the area know how to produce their own scarf. The assumption is that costumers judge the scarf on a competitor change the price for their scarf. In our services, we estimate that the price is reasonable and profitable to the company and the consumer. There are many factors that affect the price of goods. These factors include economic conditions, government regulations, social anxiety and speech user.
The packages that we offer are very reasonable because package is cheaper than other shop. We give a discount price for our regular customers and we always give a discount for any occasions such as Hari Raya, School Break, and others. III. STRATEGI PROMOTION
Advertising is not personal, sell by owner in addition, we use promotional techniques for using technology to attract customers to come to the premises. By this method, we will use the concept of customer-friendly: we use Face book to promote. We have to do a lot of promotion in order to notify to all people about the existence of our company. We use effective promotion channel such as signboard, posters, business card and flyers for distribute to the people. And create campaigns every six months.
SINGBOARD
POSTERS
BUSINESS CARD ss card to deal with other suppliers and our customers. It contains all information related to our business.
FLYERS
Distribution strategy aimed at creating a structured and controlled distribution system to ensure its product reach target customers. A distribution channel moves goods from producers to consumers. Channel 2 has a bridge, which is the retailer. Perishable products using this form of distribution channels. For Team A Gallery our own employees would send customers or our customers will come to our shop to take their own bookings.
ITEMS
ITEMS
FIRST YEAR (RM) 1357 2500 400 1200 900 150 6507
SECOND YEAR THIRD YEAR (RM) 0 0 0 1000 600 200 1800 (RM) 0 0 0 1000 900 250 2150
OPERATION PLAN
7.0 Introduction Operation is a process, which involves various kinds of activities that's is being run in a long period. Every process is related to each other starting from raw materials to the outputs.
Examples of input are manpower, machines and equipment, technology, information and capital. The transformation system refers to the activities involved in transforming input into output. Among others, the processing system involves planning of raw materials, designing of operational process, planning of floor layout and distributing of manpower in the organization. Output refers to the end product created as the result of the transformation process.
Quality service is the most important thing, which should be considered to achieve our objective and vision to the company. As the operation manager, need responsible to make sure the operation is run smoothly in all area and also responsible to check the supplies of the materials for the whole month and for the whole year. At the same time we make sure that our customer are satisfied with our services.
In general, our company provides services sales of scarf to our entire customer in Kuala Terengganu. The scarf are selling for any special occasion, birthday, Mothers Day, Wedding Day, Hari Raya and so on. Our company provides a booking according to the tastes and needs of customers, reservations must be made one week in advance.
Determine Design
Sewing Scarf
8.2 PRODUCTION SCHEDULE Business hour SATURDAY THURSDAY FRIDAY = OFF 9.00 am 10.00 pm
MANAGER ROOM
COUNTER
C U P
SURAU KITCHEN
TOILET
B O A R D
8.5 OPERATION OVERHEAD Month January February March April May June July August September October November Disember Years 1 total sales Years 2 total sales Years 3 total sales 8.6 OPERATION BUDGET Items Fixed Assest Expenses (RM) 3660 Monthly Expenses (RM) Other Expenses (RM) Sales forecast (RM) 40387 41194 40589 40993 40993 40791 40791 40589 40791 40468 40468 40468 488522 537374 591111
9.0
FINANCIAL PELAN
9.1INTRODUCTION
The financial plan is the most important part in a business plan. Financial plan usually include the long term and short terms financial system requirement for a company its help a business. An efficient and effective financial system is important to determine the successful of the business. Financial plan is also important for future investment planning as a guideline for projected implementation. Therefore, the financial person should take a serious action with the sources of financial information from administration, marketing and operation department because effective control of financial will help to achieve the business and financial objectives.
RM
8416 3420 2280 2052 1710 1710 1026 1140 912 14250 2000 200 5000
Licence Utilities Total Grand total Allowances (5?%) Total project implentation cost
ITEM A. Equity/Contribution Cash Total B. External purchase Hire purchase Term Loan Total C. Other Sources TOTAL SOURCES OF FUNDS SHEDULE
RM 15000
RM
Types of assets : machinery and equipment Basic price : RM 3660.00 Economic life : 5 years MONTHLY 0 1 2 3 4 5 MONTHLY DEPRECIATION 732.00 732.00 732.00 732.00 732.00 TOTAL DEPRECIATION 732.00 1464.00 2196.00 2928.00 3660.00 BALANCE (RM) 3660.00 2928.00 2196.00 1464.00 732.00 0
30000 40000
2875 325 50 150 500 150 7710 104.2 208.33 1000 10000 420 5500 1500 3816 150 100 3000 1200 1550 17236 47764 47764
2875 500 150 3525 2645 2645 1000 2300 150 3450 2100 2300 4400
FIXED ASSETS Machinery And Equipment Requirement Total Current Assets Cash Deposit Total Assets Owners Equity Capital Net Profit Total Long Term Liabilities Loan Balance Hire Purchase Total Total Equity & Liabilities
RM 3660 326
RM
10.0 CONCLUSION
Team 'A' gallery will give full cooperation to our customers. There are obviously different style scarf for team 'A', every meeting we always want the market place. In which each represent a viable business opportunity for potential partners. For both styles, signature team 'A' is the heart of the concept. Some of the very interesting form. The most important is that our customers can make their own style or form that they want. In essence, we celebrate life, we are in love many forms of bread and style, looks interesting but cheep and beautiful. We represent sincerity, honesty and integrity. We are the leaders of the revolution, ORIGINAL and BEST. Form with difficulty, Driven Value, Fueled by Passion. A global brand anspiring. Sharing & Caring for all, family, fans and friends. Create your own style for your own scarf.