Product Redesign:

The Plan

New Product name: Spark Target group: The target group would be the male population. The original product is more of a girly outlook and doesnt appeal to the males of the world. The design and product already appeal to more of a younger age group (junior high to college age) and that wont change with the new design. The plan is to branch the Izze drinks out towards the men. Brief History: In February 2002, Todd Woloson and Greg Stroh spoke of life and work, and what it would be like to start a company that not only made a great product, but also gave back to the greater good. They thought about the sophisticated European sodas theyd recently tried, and recognized an opportunity to create a version for the American market. Their beverage would have to be made from pure simple ingredients, and theyd have to be proud to produce it, share it, and drink it. The goodness of this brand had to go beyond what was inside the bottle. In 1998, Todd and his wife, Eliza, had founded a non-profit, Global Education Fund, on the belief that educating kids secures a better future for the world. IZZE and GEF are a perfect blend of pure, simple, and good. Now they had the makings of a product and company they could feel good about, and the IZZE Beverage Company was born. Big idea: The main idea for this redesign is making it more gender neutral by creating darker colors and changing the design only slightly with each drink variation. I will only be doing one logo for this to get the main idea, but with the color of the drinks ranging, the logo doesnt need to change as often. The second thing I am going to do is give the product a more memorable name. Spark is something that will be remembered easily because it will be based off the picture. Izze, the current name, is hard for people to remember or even pronounce. I am going to place a spark and use fonts and colors to appeal to my audience. Most males prefer darker, bolder colors with sharp lines; this is the direction that I will be taking with the new design. I am going to keep the same general color scheme, but as I said earlier, make them darker. Since we are going to be appealing to another type of audience sales will increase. The male and females will have a drink that will fit their differing personalities. The advertisements will show people a new look with the same great taste that Izze is known for. These advertisements will show their before product so that there is a connection with the two products and will show both genders enjoying this tasty beverage in social situations. There will be pathos placed within the ads and/or the commercial. There will be no confusion on which company is producing Spark.

Style Guide A:
Fonts using for bottleProduct Name: Baskerville Old Face Size: 60pt Text on Bottle: Minion Pro Regular Size: 11pt

Sparkling Peach:
CMYK - 1 20 100 0 RGB-253 202 11 Pantone-7408C Hex-Fdca0b

Sparkling Blueberry:
CMYK- 61 39 0 0 RGB- 105 141 200 Pantone- 7682C Hex- 698dc8

Sparkling Apple:
CMYK-18 0 78 0 RGB- 217 226 95 Pantone- 379C Hex- d0e25f

Sparkling Pomegranate:
CMYK- 36 62 0 37 RGB- 117 80 126 Pantone- 668 C Hex- 75507e

Sparkling Grapefruit:
CMYK- 0 29 19 0 RGB- 250 193 186 Pantone- 488c Hex- fac1ba

Sparkling Lemon:
CMYK- 11 0 100 0 RGB- 235 231 14 Pantone 395c Hex- ebe70e

Sparkling Clementine:
CMYK-1 52 97 0 RGB- 244 144 37 Pantone- 715 c Hex- f49025

Style Guide B:
Logo Size Recommendation: The entire logo should be 7 by 2.5 This will make sure that the label wraps around the entire bottle. Logo Placement: The logo should be in the middle of the bottle. There will be equal distance between the bottom and the top of the bottle.

Flat Package: