IPC Case Study

History of the company: British magazine Founded in 1958 Businesses (Fleetway, Odhams and Newnes) combined and created a holding company called International Publishing Corporation (IPC) Set up a management development department in 1965 to rationalise its holdings, so that its various subsidiaries would no longer be in competition with each other for the same markets. This led to a reorganisation of the Group, in 1968, into six divisions:
IPC Newspapers including The People and The Sun (soon sold), as well as the Daily Mirror and Sunday Pictorial IPC Magazines consumer magazines and comics IPC Trade and Technical specialist magazines (later known as IPC Business Press Ltd.) IPC Books all book publishing (headed by Paul Hamlyn, whose own company had been acquired by IPC). IPC Printing all non-newspaper printing operations (headed by Arnold Quick, whose own company had also been acquired by IPC). IPC New Products launching pad for products which used new technology (headed by Alistair McIntosh).

In 1968, Hugh Cudlipp replaced Cecil King as chairman In 1998 IPC Magazines Ltd was renamed to IPC Media. In January 2009 the company's chief executive became Evelyn Webster, replacing Sylvia Auton who had run it since 2001. In 2012 IPC Media was awarded the Best Production Team of the Year Award at the Professional Publishers Association Production and Environment Awards 2012.

Structure of IPC Media: Split into 5 Divisions: IPC Connect: IPC Connect is IPC Media's mass market women's division with a
range of brands that provide powerful reach. Connect's magazines are read by 9.4 million mass market women, which equates to 49% of all mass market women, while its digital brands reach over 5.3 million unique users and deliver 35 million page impressions every month. IPC Inspire: IPC Inspire is IPC's men's division. Its portfolio of 38 brands covers a huge spectrum of interests and includes famous names from Country Life and The Field to Nuts and NME. IPC Southbank: IPC Southbank is the upmarket women's division, focusing on the three key markets of Fashion, Women's Lifestyle and Home Interest. Southbank is home to some of the most iconic magazine brands in publishing including Marie Claire, woman&home, Look and Ideal Home. IPC Advertising: IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men - almost 26 million UK adults - while our websites collectively reach over 14 million users every month. IPC Advertising offers clients and agencies access to IPC Media's unparalleled range of brands IPC Marketforce: As the UK's leading newstrade sales, marketing and distribution business, Marketforce is the link between publishers and retailers, providing a comprehensive range of circulation and distribution services for the IPC portfolio, as well as a broad range of titles from over 30 blue chip publishers.

IPC Medias Board of Directors:

Current Publishing Divisions: IPC Media groups its current titles under three magazine divisions each focusing on a core target audience. Connect (Targeting the mass market for women) Womans Own Good to know recipes Womans Weekly Pick me up! Chat NOW Whats on TV Soaplife Chat TV Times

Southbank (Targeting upmarket women) Marie Claire InStyle Look Women & Home Feel Good Country Homes & Interiors Beautiful Kitchens Homes & Gardens Ideal Home Inspire (Targeting the market for men) Country Life The Field Shooting Times Shooting Gazette Horse and Hound International Boat Industry (IBI) Yachting World Rugby world World Soccer Golf Monthly Nuts NME Cycling Weekly Amateur Photographer + more

Current News about IPC Media:

IPC SOUTHBANK APPOINTS NEW DIGITAL DEVELOPMENT DIRECTOR

October 10, 2013 IPC Southbank today announces the appointment of Rich Sutcliffe as its new digital development director

JO SMALLEY APPOINTED PUBLISHING DIRECTOR OF NME AND UNCUT

October 3, 2013 IPC Media today announces that Jo Smalley will be the publishing director of music brands, NME and Uncut

WOMAN&HOME FEEL GOOD FOOD SERIES ADDS A NEW PUBLICATION

August 29, 2013 Feel Good Food, the food brand from monthly glossy woman & home, is introducing a new title Feel Good Food: Eating Smart, which will be sold exclusively in print in Tesco, and on all digital tablet newsstands

IPC SOUTHBANK APPOINTS GROUP DIGITAL EDITOR ACROSS FASHION BRANDS

September 23, 2013 IPC Southbank, the upmarket women's division of IPC Media, announces a new digital structure across Marie Claire, InStyle and Look; merging the three separate digital editorial teams to create a single digital content team that will serve the three brands' websites and social media platforms

A BRAND NEW NME THE DEFINITIVE GUIDE TO MUSIC RELAUNCHES

October 7, 2013 IPC Media today announces a major redevelopment of NME, the first significant change to the music title under editor Mike Williams

IPC have ranged their target audiences from not only ages but gender as well. The women of the household mainly are making multiple decisions which makes the mass market women an ideal advertising audience. Constantly on the go and managing different tasks, many women take time to have the occasional relaxing and coffee break, during this they are known to take out a favourite magazine or visit an inspirational website is a must-do. IPC Media is the UKs leading consumer publisher for mass market women. The weekly magazines and websites are crammed with inspiration, entertainment, information, advice, celebrity and real-life appealing to women (and mums) of all ages and attitudes. Advertisers make sure they cover these powerful communication platforms largely through IPC Connect which represents IPC's portfolio of women's weeklies and TV magazines. However, upmarket men are adventurous, busy energetic people. They are always trying to embrace life for its highs, they follow their passions and they seek out information and advice to enhance their enjoyment of it. IPC Inspire publishes a broad portfolio of magazines and websites catering for the specialist interest market. Our range of marine, sport, hobbyist, equestrian and rural life brands has a natural delivery toward the more media-elusive upmarket man.

Bibliography: http://www.ipcmedia.com/

http://en.wikipedia.org/wiki/IPC_Media