Final Project PDF

Consumer Preference towards Montex Products
INDEX
SR.NO
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
TITLE Executive Summary Introduction To The Chocolates Introduction To The Industry Consumer Preference Scope of the Study Objectives & Limitations of the Study History of Chocolate Consumption of Chocolates in India Introduction To Montex Channel Price MRP SWOT ANALYSIS Research Methodology Research Design Analysis And Interpretation Findings Conclusion Annexure Bibliography
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2 3,4 5 6 7 8 9, 10 11-15 16-24 25 26, 27 28 29-30 31 32-34 35-54 55-56 57 58-62 63
H & G H Mansukhani Institute of Management
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EXECUTIVE SUMMARY
I did my summer project in Montex Food Products, Mumbai. an attempt was made to study on competitive analysis of confectionary industry. In my two months summer training I got field experience like interacting with different trade person in the cites and to know about the market share of the company in the confectionary market, how our company tackles with its competitor. After the summer project I feel very energetic and enthusiastic as every part of it is filled with experience and learning. My summer internship project has increased my confidence levels and understands how professional life is to be maintained. An important lesson learnt is how to deal with the customer and convince them. My visit to different areas made me to develop my contacts and know about different types of customer, understand the market conditions & other skills developed by me are convincing customers through different modes. My summer project in Montex high lighted that if a person in order to be successful should carry the ability to learn new things with the changing environment and this was inspired by the company in which I completed my summer project.
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INTRODUCTION TO THE CHOCOLATES
Chocolate
The very word makes your mouth water. Chocolate is more than just a food: its a state of mind.
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Chocolates
Chocolates! Chocolates! Every body has a liking for them, be they in the form of bar Or a tiny little gem, Or shaped like a rectangle, Or a sphere, a brick or an clair. For chocolate lovers it is fun, To have them during rain, breeze or sun. They are white and brown in color, And taste sweet and bitter Some have them in a glass of cold coffee, or in the form of a toffee. Some eat them when they are sad Some relish them when they are happy or have sweet dreams, But I feel, to have chocolates We dont need a reason, Cause we can have it Anytime, any season!
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INTRODUCTION TO THE INDUSTRY
Introduction
In this research I have survey the product performance and buying behavior of famous brand of chocolates Montex, which is consumed by people of all ages. During this research I have interacted with people of Mumbai. After this research I came to know how people perceives these products on the variables like price, quality, advertisement, satisfaction, taste, packaging, brand loyalty etc. I also came to know which particular brand of chocolate is most preferred by people of different age groups. In this research I have surveyed that how frequently and how much chocolate they consume, whether they buy small, big or family pack. Trend of ongoing changes in their likings has been shown in the report. In this report I have tried to explain the entire research and facts product wise.
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CONSUMER PREFERENCE
All marketing starts with the consumer. So consumer is a very important person to a marketer. Consumer decides what to purchase, for whom to purchase, why to purchase, from where to purchase, and how much to purchase. In order to become a successful marketer, he must know the liking or disliking of the customers. He must also know the time and the quantity of goods and services, a consumer may purchase, so that he may store the goods or provide the services according to the likings of the consumers. Gone are the days when the concept of market was let the buyers beware or when the market was mainly the sellers market. Now the whole concept of consumers sovereignty prevails. The manufacturers produce and the sellers sell whatever the consumer likes. In this se nse, consumer is the supreme in the market. As consumers, we play a very vital role in the health of the economy local or national. The decision we make concerning our consumption behavior affect the demand for the basic raw materials, for the transportation, for the banking, for the production; they effect the employment of workers and deployment of resources and success of some industries and failures of others. Thus marketer must understand this. Preference (or "taste") is a concept, used in the social sciences, particularly economics. It assumes a real or imagined "choice" between alternatives and the possibility of rank ordering of these alternatives, based on happiness, satisfaction, gratification, enjoyment, utility they provide. More generally, it can be seen as a source of motivation. In cognitive sciences, individual preferences enable choice of objectives/goals.
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SCOPE OF THE STUDY
As learning is a human activity and is as natural, as breathing. Despite of the fact that learning is all pervasive in our lives, psychologists do not agree on how learning takes place. How individuals learn is a matter of interest to marketers. They want to teach consumers in their roles as their roles as consumers. They want consumers to learn about their products, product attributes, potential consumers benefit, how to use, maintain or even dispose of the product and new ways of behaving that will satisfy not only the consumers needs, but the marketers objectives.
The scope of my study restricts itself to the analysis of consumer preferences, perception and consumption of Montex Chocolates. There are many other brands of chocolates available but my study is limited to a Montex Chocolates leaving behind the others.
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OBJECTIVES OF THE STUDY
This project is based on the comparative study consumer behavior towards Montex chocolates. Objectives of the study are: The other objective is to know about the customer satisfaction level associated with the product and the customer preference level. To increase customer satisfaction and recapture the market share by fulfilling the customer needs. To study the factors affecting the consumption pattern.
LIMITATIONS OF THE STUDY
In attempt to make this project authentic and reliable, every possible aspect of the topic was kept in mind. Nevertheless, despite of fact constraints were at play during the formulation of this project. The main limitations are as follows: Due to limitation of time only few people were selected for the study. So the sample of consumers was not enough to generalize the findings of the study. The main source of data for the study was primary data with the help of self-administered questionnaires. Hence, the chances of unbiased information are less. People were hesitant to disclose the true facts. The chance of biased response cant be eliminated though all necessary steps were taken to avoid the same
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HISTORY OF CHOCOLATE:
The origin of chocolate can be traced back to the ancient Maya and Aztec civilizations in Central America, who first enjoyed chocolati a much-prized spicy drink made from roasted cocoa beans. Throughout its history, whether as cocoa or drinking chocolate beverage or confectionary treat, chocolate has been a much sought after food..
Chocolate across Europe An Italian traveler, Francesco carletti, was the first to break the Spanish monopoly. He had visited Central America and seen how the Indians prepared the cocoa beans and how they made the drink, and by 1606 chocolate was well established in Italy.
First chocolate for eating Up until this point all chocolate recipes were based on plain chocolate. It was an English doctor, sir Hanss sloane, who- after traveling in south America- focused on cocoa and food values, bringing a milk chocolate recipe back to England. The original Montex milk chocolate was prepared to his recipe.
History: The earliest record of chocolate was over fifteen hundred years ago in the central America rain forests, where the tropical mix of high rain fall combined with high year round temperatures and humidity provide the ideal climate for cultivation of the plant from which chocolate is derived, the cacao tree. Chocolate is made from the cocoa bean, found in pods growing from the trunk and lower branc hes of the cacao tree, Latin name theobroma cacao meaning food of the gods
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Cacao was corrupted into the more familiar cocoa by the early European explorers. The Maya brewed a spicy, bittersweet drink by roasting and pounding the seeds of the cacao tree with maize and capsicum peppers and letting the mixture ferment.
Chocolate in Europe Xocolatl! or chocolat or chocolate as it became known, was brought to Europe by Cortez, by this time the conquistadors had learned to make the drink more palatable to European tastes by mixing the ground roasted beans with sugar and vanilla ( a practice still continued today), thus offsetting the spicy bitterness of the brew the Aztecs drank. The first chocolate factories opened in Spain, where the dried fermented beans brought back from the new world by the Spanish treasure fleets were roasted and ground, and by the early 17 th century chocolate powder from which the European version of the drink was made- was being exported to other parts of Europe. The Spanish kept the source of the drink- the beans- a secret for many years, so successfully in fact, that when English buccaneers boarded what they thought was a Spanish treasurer galleon in 1579, only to find it loaded with what appeared to be dried sheeps droppings, they burned the whole ship in frustration. If only they had known, chocolate was so expensive at that time, that it was worth its weight in silver ( if not gold), chocolate was treasure indeed !
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CONSUMPTION OF CHOCOLATES IN INDIA
Chocolate consumption in India is extremely low. Per capita consumption is around 160 gms in the urban areas, compared to 8-10kg in the developed countries. In rural areas, it is even lower. Chocolates in India are consumed as indulgence and not as a snack food. A strong volume growth was witnessed in the early 90s when Montex repositioned chocolates from children to adult consumption. The biggest opportunity is likely to stem from increasing the consumer base. Leading player like Montex has been attempting to do this by value for money offerings, which are affordable to the masses.
Back to the Americas Events went full circle when English colonists carried chocolate (and coffee) with them to Englands colonies in north America. Destined to become the united states of America and Canada, they are now the worlds largest consumers by far of both chocolate and coffee, consuming over half of the words total production of chocolate alone.
The Quakers The Quakers were, and still are, a pacifist religious sect, an offshoot of the puritans of English civil war and pilgrim fathers fame and a history of chocolate would not be complete without mentioning their part in it. Some of the most famous names in chocolate were Quakers, who for centuries held a virtual monopoly of chocolate making in the English speaking world fry and row tree are probably the best known. Its probably before the time of the English civil war between parliament and king Charles 1st that the Quakers who evolved from the puritans, first began their historic association with chocolate. Because of their pacifist religion, they were prohibited from many normal business activities, so as an industrious
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people with a strong belief in the work ethic (like the puritans), they involved themselves in food related businesses and did very well. Baking was a common occupation for them because bread was regarded as the biblical staff of life, and bakers in England were the first to add chocolate to cakes so it would be a natural progression for them to start making pure chocolate. They were also heavily involved in breakfast cereals but thats another story.
Chocolate as we know it The first mention of chocolate being eaten in solid form is when bakers in England began adding cocoa powder to cakes in the mid 1600s. Then in 1828 a Dutch chemist, Johannes van houten, invented a method of extracting the bitter tasting fat or cocoa butter from the roasted ground beans, his aim was to make the drink smoother and more palatable, however he unknowingly paved the way for solid chocolate as we know it. Chocolate as we know it today first appeared in 1847 when fry & sons of Bristol, England mixed sugar with cocoa powder and cocoa butter (made by the van houten process) to produce the first solid chocolate bar then in1875 a Swiss manufacturer, Daniel peters, found a way to combine (some would say improve, some would say ruin) cocoa powder and cocoa butter with sugar and dried milk powder to produce the first milk chocolate.
CHOCOLATE PRODUCTION
The cocoa-bean -- the heart of the sweetest delicacy in the world -- is bitter! This is why, up to the 18th century some native tribes ate only the sweetish flesh of the cocoa fruit. They regarded the precious bean as waste or used it, as was the case among the Aztecs, as a form of currency.
TheVarieties There are two quite different basic classifications of cocoa, under which practically all varieties can be categorised: Criollo and Forastero cocoas. The pure variety of the Criollo tree is found mainly in its native Equador and Venezuela. The seeds are of finer quality than those of the Forastero variety.
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They have a particularly fine, mild aroma and are, therefore, used only in the production of high-quality chocolate and for blending. However, Criollo cocoa accounts for only 10% of the world crop. The remaining 90% is harvested from trees of the Forastero family, with its many hybrids and varieties. The main growing area is West Africa. The cocoa tree can flourish only in the hottest regions of the world.
The Harvest immediately after harvesting, the fruit is treated to prevent it from rotting. At fermentation sites either in the plantation or at, collecting points, the fruit is opened.
Fermentation The fermentation process is decisive in the production of high quality raw cocoa. The technique varies depending on the growing region.
Drying After fermentation, the raw cocoa still contains far too much water; in fact about 60%. Most of this has to be removed. What could be more natural than to spread the beans out to dry on the sun-soaked ground or on mats? After a week or so, all but a small percentage of the water has evaporated.
Cleaning Before the real processing begins, the raw cocoa is thoroughly cleaned by passing through sieves, and by brushing. Finally, the last vestiges of wood, jute fibres, sand and even the finest dust are extracted by powerful vacuum equipment. Roasting The subsequent roasting process is primarily designed to develop the aroma. The entire roasting process,
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during which the air in the nearly 10 feet high furnaces reaches a temperature of 130 C, is carried out automatically.
Crushingandshelling The roasted beans are now broken into medium sized pieces in the crushing machine.
Blending Before grinding, the crushed beans are weighed and blended according to special recipes. The secret of every chocolate factory lies in the special mixing ratios, which it has developed for different types of cocoa.
Grinding The crushed cocoa beans, which are still fairly coarse are now pre-ground by special milling equipment and then fed on to rollers where they are ground into a fine paste. The heat generated by the resulting pressure and friction causes the cocoa butter (approximately 50% of the bean) contained in the beans to melt, producing a thick, liquid mixture. This is dark brown in color with a characteristic, strong odour. During cooling it gradually sets: this is the cocoa paste. At this point the production process divides into two paths, but which soon join again. A part of the cocoa paste is taken to large presses, which extract the cocoa butter. The other part passes through various blending and refining processes, during which some of the cocoa butter is added to it. The two paths have rejoined.
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CocoaButter The cocoa butter has important functions. It not only forms part of every recipe, but it also later gives the chocolate its fine structure, beautiful lustre and delicate, attractive glaze.
Cocoa Powder After the cocoa butter has left the press; cocoa cakes are left which still contain a 10 to 20% proportion of fat depending on the intensity of compression. These cakes are crushed again, ground to powder and finely sifted in several stages and we obtain a dark, strongly aromatic powder, which is excellent for the preparation of delicious drinks - cocoa. Cocoa paste, cocoa butter, sugar and milk are the four basic ingredients for making chocolate. By blending them in accordance with specific recipes the three types of chocolate are obtained which form the basis of ever product assortment, namely: Kneading In the case of milk chocolate for example, the cocoa paste, cocoa butter, powdered or condensed milk, sugar and flavouring - maybe vanilla - go into the mixer, where they are pulverized and kneaded. Rolling Depending on the design of the rolling mills, three or five vertically mounted steel rollers rotate in opposite directions. Under heavy pressure they pulverise the tiny particles of cocoa and sugar down to a size of approx. 30 microns. (One micron is a thousandth part of a millimetre.) Conching But still the chocolate paste is not smooth enough to satisfy our palates. But within two or three days all that will have been put right. For during this period the chocolate paste will be refined to such an extent in the conches that it will flatter even the most
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discriminating palate. Conches (from the Spanish word "concha", meaning a shell) is the name given to the troughs in which 100 to 1000 kilograms of chocolate paste at a time can be heated up to 80 C and, while being constantly stirred, is given a velvet smoothness by the addition of certain amounts of cocoa butter. A kind of aeration of the liquid chocolate paste then takes place in the conches: its bitter taste gradually disappears and the flavor is fully developed. The chocolate no longer seems sandy, but dissolves meltingly on the tongue. It has attained the outstanding purity, which gives it its reputation.
INTRODUCTION TO CHOCOLATE & COMPANY

MONTEX Company Overview
Montex began its operations in 1967 by importing chocolates and then re-packing them before distribution in the Indian market. After 46 years of existence, it today has two company-owned manufacturing facilities at Thane & Lower Parel and 2 sales offices (Thane & Lower parel). The corporte office is in Low Parel.
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Currently Montex operates in two sectors viz. Chocolate Confectionery and in the Candy category.
Ceo Of Montex Monty Chugh

With annual revenues of approximately Rs 5 Millions, making delicious products for millions of consumers.
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In the Chocolate Confectionery business, Montex has maintained its undisputed leadership over the years. Some of the key brands are Montex Mix Fruit, clairs and Flavoured Candies. Montex enjoys a value market share of over 15% - Montex brand share in the Maharashtra! The Montex Brand Strategy has received consistent support through simple but imaginative extensions to product categories and distribution.
Story Of Montex
The story of Montex chocolates started way back in 1967 at Thane, Mumbai, but the journey with chocolate lovers in India began in 1978. The pure taste of Montex Chocolates is the taste most Indians crave for when they think of Montex Chocolates. The variants Fruity Truity and Cashew Almond, combine the classic taste of Montex Chocolates with a variety of ingredients and are very popular amongst teens & adults. Recently, Montex Chocolates Desserts was launched, specifically to cater to the urge for 'something sweet' after meals. Montex Chocolates has exciting products on offer - Montex Chocolates Gold, and Montex Chocolates 2 in 1, a delightful combination of milk chocolate and white chocolate. Giving consumers an exciting reason to keep coming back into the fun filled world of Montex.
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Our Journey:
Montex Chocolates has been in the chocolate category for years. And has participated and been a part of every Family's moments of happiness, joy and celebration. Today, Montex Chocolates alone holds 15% value share of the Maharashtras chocolate market. In the early 90's, chocolates were seen as 'meant for kids', usually a reward or a bribe for children. In the Mid 90's the category was re-defined, shifting the focus from `just for kids' to the `kid in all of us'. It appealed to the child in every adult. In the late 90's, to further expand the category, the focus shifted towards widening chocolate consumption amongst the masses. The campaign built social acceptance for chocolate consumption amongst adults, by showcasing collective and shared moments.
Jelly-Candy
Montex India has expanded its confectionary portfolio in 2007 by foraying into the centred fill Jelly category with the launch of Jelly-Candy.
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Jelly-Candy is an innovative Candy with a centre filled with Jelly. It is filled with a high level of a great tasting fruit flavoured jelly that floods your mouth instantly. Jelly-Candy is currently available in two yummy flavors- Strawberry and Mixed Fruit.
The communication focuses on the "fun filled Jelly centre " of Jelly-Candy.
Did you know?

Jelly-Candy was first launched in 2003. Jelly-Candy is sold in Maharashtra and Gujarat.
Montex Brands:
Chocolates Candy
Candy
Mints Mix fruits Pani puri Kacchi Keri Jelly-Candy
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Chocolates
Eclairs Gold chocolates Emrale Berry Love You Choco Heart Squares Apilo Milk Cashew Almond Jems
Chocolates
The story of Montex Chocolates started way back in 1967 at Thane, Mumbai, but the journey with chocolate lovers in India began in 1978. The variants Fruity Truity, Gold and Cashew Almond, combine the classic taste of Montex Chocolates with a variety of ingredients and are very popular amongst teens & adults. Montex Chocolates has exciting products on offer - Montex Chocolates Gold and Montex Chocolates 2 in 1, a delightful combination of milk chocolate and white chocolate. Giving consumers an exciting reason to keep coming back into the fun filled world of Montex. Today, Montex Chocolates alone holds 15% value share of the Maharashtras chocolate market.
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Gold Chocolates
The second largest after Montex Eclairs with a market share of 7%, Montex Gold moves from strength to strength every year by increasing its user base. Launched in 2005 as a Piece of chocolate that was hard outside with soft caramel nougat inside, Montex Gold has re-invented itself over the years to keep satisfying the consumers taste for a high quality & different chocolate eating experience. One of the key properties that Montex Gold was associated with was its classic Gold colour. And through the passage of time, this was one property that both, the brand and the consumer stuck to as a valuable association. More recently, to give consumers another reason to come into the Montex Gold fold, Montex Gold Crunchy was launched. The same delicious Montex Gold was now available with a dash of rice crispies.
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Emrale
Montex launched Emrale in 2007. With its light chocolate and wafer construct, Montex Emrale targeted the casual snacking space that was dominated primarily by chips & wafers. With the rise of more value-for-money brands in the wafer chocolate segment, Montex Perk unveiled two new offerings - Emrale XL and XXL. In 2008, with an added dose of 'Real Montex Chocolates' and an 'improved wafer', emrale became even more irresistible
Berry
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Montex launched Berry in 2009. With its light chocolate having the shapes of different Animals, Montex Emrale targeted the childrens.
Other products offered:
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CHANNEL
Manufactures normally use intermediaries for talking their products to the users. The intermediaries bear a variety of names. All such intermediaries constitute the marketing channel. the manufacturers branch offices,depots,warehouses and showrooms too form a part of the marketing channel. Where institutional channels like chain stores, super markets,etc.are used by the firm ,they too form part of the marketing channel .where institutional channels like chain stores ,super markets,etc. are used by the firm, they too form part of the marketing channel of the firm. Channels play a pivotal role in marketing; they perform a number of vital distribution functions. their importance emirates form the functions performed by them. Firms rely on the marketing channels for generating customers satisfaction and for achieving differentiation over competitors. Channels are thus a vital source of competitive advantages for the firm. Type of marketing intermediaries Sole-selling agent Marketer C&F agents (CFAs) Redistribution stockiest Stockiest/distributor/whole seller Semi-whole seller Retailer/dealer Franchisees Authorized representatives Commission agents Jobbers
We will discuss about the channel taken by these companies, how they distributes their products in the market, mainly these channels are taken by every companies, they are :CFA:Manufacturers employ carrying and forwarding agents ,often referred to as C&F agents, or CFAs.the CFA can be described as special category wholesalers. They supply stocks on behalf of the manufacturer to the whole sale sector. their function of distribution. Their distinguishing characteristic is that they do not resell products but act as the agent /representative of the manufacturer. They act on behalf of the manufacturer and his extended arm .so they are manufacturers branch. STOCKISTS:A whole seller or stockiest or distributer is also a large operator but not on a level comparable with a marketer or sole selling agent, in size resources and territory of operation ,the wholesaler /stockiest/distributers operates under the market sole sailing agent ,where such an arrangement is used by the manufacturer.
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PRICE
Price is the one element of the marketing mix that produces revenue; the other elements produce costs. Price are perhaps the easiest elements of the marketing program to adjust; product features ,channels and even promotion take more time. Price also communicates to the market the companys intended value positioning of its product or brand. a well-designed and marketed product can command a price premium and reap big profits.
Traditionally, price has been the major determinant of a buyers choice. This is still the case with large segment of buyers across the globe. Although nonprime factors have become quite important in the last few decades, price still remains an important factors in determining sales and profitability.
How Companies Price:Companies do their pricing in a variety of walls. In small companies, price are often set by the boss. in large companies ,pricing is handled by division and product line managers. Even here ,top management sets general pricing objectives and policies and often approves the prices proposed by lower levels of management. In industries where pricing is a key factor. Companies will often establish a pricing department to set or assist others in determining appropriates prices. This department reports to the marketing department, finance department or top management. Executives complain that pricing is a big headache-and one that is getting worse by the day. Many companies do not handle pricing well. And throw up their hands at strategy like this, we determine our costs and take our industrys traditional margins. price is not varied enough for different product items, market segments, distribution channels and purchase occasions. Effectively designing and implementing pricing strategy requires a thorough understanding of consumer pricing psychology and a systematic approach to setting, adapting, and changing prices. Multinational face several pricing problems when selling abroad. They must deal with price escation, transfer prices, dumping charges and grey markets. When companies sell their products, they face a price escalation problem the company has to add the cost of transportation, tariffs, importer margin, whole seller margin and retailer margin to its factory price..depending on these added costs as well as the currency fluctuation risk, the product might have to sell for two to five times as much in another country to make the same profit for the manufacturer, because the cost escalation varies from country to country,the question is how to set the prices in different countries ,then companies have three choice,i.e. set a uniform price every where, set a market based price in each country, then lastly set a cost based price in each country.
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Selecting The Pricing Objectives:The company first decides where it wants to position its market offering. The clearer a firms objectives, the easier it is to set price. A company can pursue any of five major objectives through pricing: survival, maximum current profit, maximum market skimming or product quality leadership. These five things are given below:-
1.Survival:Companies pursue survival as their major objectives if they are plagued with overcapacity, intense competition ,or changing consumer wants, as long as prices cover variable costs and some fixed costs ,the company stays in business. Survival is a short run objectives ;in the long term run, the firm must learn how to add value or face extinction. 2.Maximum current profit:Many companies try to set a price that will maximize current profits. They estimates the demand and costs associated with alternative prices and choose the price that produces maximum current profit ,cash flow ,or rate of return on investment .this strategy assumes that the firm has knowledge of its demand and cost functions; in reality these are difficult to estimates .in emphasizing current performances ,the company may sacrifice long run performance by ignoring the effects of other marketing mix variables, competitors reactions and legal restraints on prices. 3. Maximum market share:Some companies want to maximize their market share. They believe that higher sales volume will lead to lower units costs and higher long run profits. They set the lower prices ,assuming the market is price sensitive , The following conditions favor setting a low price: (1) The market is highly price sencitives,and a low price stimulates market growth; (2) Production and distribution costs fall with accumulated production experiences and (3) A low price discourages actual and potential competition.
4. Maximum market skimming:Companies unveiling a new technology favor setting high prices to maximize market skimming. Market skimming makes sense under the following conditions; (1) A sufficient member of buyers and have a high current demand. (2) The unit cost of producing a small volume are not so high that they cancel the advantages of charging what the traffic will bear. (3) The high initial price does not attract more competitions to the market. (4) The high price communication the image of a superior product. in this way we can concentrate on the pricing of our company.
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MRP:MRP is the important factor in any industry, because mrp is directly proportional to customers mrp varies according to the financial condition of the people. So the company should produce such type of product with a reliable mrp which will be affordable by all the types of customers, then if mrp is an important factor but all companies are not aware of about that. They have not suitable products to satisfying the need of every customer .here we will analyze about the price of five companies ,in which affordable mrp they are able to sell the best with good market share. We will put in to comparison the total sale of the company with mrp variation in percentage. MONTEX:Montex has all the variety of chocolate with different types mrp.Montex is selling with 0.25,0.50,rs-1/,rs2/,rs-5/,rs-10/ mrp chocolate in market but from total sale rs-0.50 mrp chocolate has 40%market share,
Table:-9 Mrp in different range of products of Montex Mrp in different range 0.25 Rs-0.50 Rs-1/Rs-2/Rs-5/Rs-10/TotalMarket share in percentage 10% 40% 10% 05% 20% 15% 100%
Figure:-8 Market share in percentage of Montex
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SWOT ANALYSIS:The over all evaluation of a company strengths,weakness,opportunites and threats is call SWOT analysis, by which we can compare with each other and find out which is the best in the confectionary market and what is their market strategy in this market. It involves monitoring the external and internal marketing environment. External environment consists of opportunity and threat analysis and internal environment based on strength and weakness. That are discussed below.
Strength:
In the strength ,it list the specific areas of current and future strength for the company. market coverage, innovation, marketing product mix, packaging pricing, physical distribution service level.
Weakness:It list the specific areas of current and future weakness for the company. Higher price compared to competition. Narrow product range Lower productivity compared to international standards. High personnel attrition rates.
Opportunity:
it list the external opportunity available in the company or business units current and future environment. Political ,Social, Economical, Technological, Natural, Legal
Threats:in this block we list the external threats facing the company or unit now and in the future. The consumer demand The industries & competition So by the help of SWOT analysis we can analyze the companies strength, weakness, opportunities,and threats. By this analysis we can easily conclude that which has the best marketing strategy. Then first of all about the confectionary company Montex Food Products.
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MONTEX :We discuss about the Montex by the help of SWOT analysis, these are given below,
Strength: It has strong brand name like coffe-bite,it is the strength of the company. Montex has a strong presence in the market.steady growth in sales. Semi state wise coverage;urban,and semi rural area covered. Small packs,big packs, and every range of products available in Montex. Chocopai is the only product of Montex which has no competitor in the market. There is big scope in future.
Weakness: Weak position in industrial confectionary; Montex is far behind the leader perfetti and Wrigley. Market share in confectionary is unsatisfactory. There is no advertisement or any strong punch line by which we can attract the customer very easily. Low distributors profile.
Opportunity: Economic reforms, liberalization and globalization carry good opportunities. Technology import has been liberalization. By technological import the company can meet the need for more information and advice A company can introduce the product very easily. Large domestic market size.
Threats: Rapid changes in consumption habits and lifestyles impose a degree of vulnerability on corporate. The legal process is rather slow. Consumers are becoming very choosy, while buying chocolates. Lucrative confectionary market attracts more competition. Duplicacy of brands is high in confectionary. Distributer bargaining power because of large no of similar product of different brand. Local brand products
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RESEARCH METHODOLOGY
Research Methodology
Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. Researchers need to know, which of the methods or techniques, are relevant and which are not, and what would they mean and indicate and why. Researcher also need to understand the assumptions underlying various technique and they need to know the criteria by which they can decide that certain techniques and procedure will be applicable to certain problems and others will not.
Definition Of Research
Research in common parlance refers to a search for knowledge. It is a scientific and systematic search for pertinent information on a specific topic. Research may be defined as a systematized effort to gain new knowledge.
-Redman and Moray
H & G H MANSUKHANI INSTITUTE OF MANAGEMENT Page 31
PROCESS OF RESEARCH
Problem Identification and definition
(a) (b) (c)
Research Design Type of Research Unit Identification Sampling
Data collection
Data Analysis and representation
Interpretation of the result
Suggestation
Types of Research
There are various types of research like: 1) Descriptive v/s analytical 2) Applied v/s fundamental 3) Quantitative v/s qualitative 4) Conceptual v/s empirical
Research Design
A research design is simply the framework or plan for a study that is used asguide in collecting and analyzing the data. It is blueprint that is followed in completing a study.
This chapter describes the methodology of the study. This project is based on information collected from primary sources. After the detailed study, an attempt has been made to present comprehensive analysis of consumption of Montex chocolates consumed by the people. The data had been used to cover various aspects like consumption, consumers preference and customers satisfaction regarding Montex chocolates. In collecting requisite data and information regarding the topic selected, I went to the residents of Low Parel and collected the data.
Survey design: The study is a cross sectional study because the data were collected at a single point of time. For the purpose of present study a related sample of population was selected on the basis of convenience.
Sample Size and Design: A sample of 100 people was taken on the basis of convenience. The actual consumers were contacted on the basis of random sampling.
Research Period: Research work is only carried for 2 or 3 weeks.
Research Instrument:
This work is carried out through self-administered questionnaires. The questions included were open ended, dichotomous and offered multiple choices.
Data Collection: The data, which is collected for the purpose of study, is divided into 2 bases: Primary Source: The primary data comprises information survey of Comparative study of consumer behavior towards Local other brands and Montex chocolates. The data has been collected directly from respondent with the help of structured questionnaires. Secondary Source: The secondary data was collected from internet, References from Library.
Data Analysis: The data is analyzed on the basis of suitable tables by using mathematical techniques. The technique that I have used is bar technique.
ANALYSIS AND INTERPRETATION
LIKING FOR THE CHOCOLATES Table:1 Liking for the Chocolate Number of Respondents Yes 75 No 25
Liking For the Chocolate
80 70 60 50 40 30 20 10 0
75
Number of Persons
Yes
25
No
Response
Chart:1 From the above analysis of the given sample of 100 respondents it is concluded that out of 100 people 75 people likes to eat chocolate while only 25 people dont prefer to eat chocolate.
DIFFERENT AGE GROUPS
Table:2 AGE GROUPS NUMBER OF RESPONDENTS
0-10 14
10-20 42
20-30 33
ABOVE 30 11
AGE GROUPS
NUMBER OF RESPONDENTS 50 40 30 20 10 0 42 33
0-10
14
11
10 to 20 20 to 30
1 AGE GROUPS
Above 30
Chart:2 According to the above analysis it is concluded that I have surveyed 100 respondents out of which 14, 42, 33, 11 belongs to age group 0-10, 10-20, 20-30, above30 respectively.
PREFERENCE ACCORDING TO AGE GROUPS
Table:3 AGE GROUPS BRANDS MONTEX NO CONSUMTION 0-10 7 2 10-20 35 1 20-30 24 1 ABOVE 30 5 1
PREFERENCE ACCORDING TO AGE GROUPS

NUMBER OF CONSUMERS
40 35 30 25 20 15 10 5 0
1
1 35 24 2 7 0-10
NONE CADBURY
1 5
10 to 20 to Above 20 30 30 AGE GROUPS
Chart:3 According to the above analysis it is concluded that people of different age groups prefer mostly Montex brand of chocolate people of age group above 30 equally likes to have both brands.
BRAND PREFERENCE
Table:4 BRANDS MONTEX OTHERS PREFERENCE BY CONSUMERS 73 22
Brand Preference
80 70 60 50 40 30 20 10 0
73
No. of Persons
22
1 Brands Chocolate
Chart:4 From the above analysis of given sample of 93 respondents who eat chocolates it is concluded that only 22 people prefer to eat other brands as while 73 people likes to eat Montex chocolates.
PURCHASE OF CHOCOLATES PURCHASE OF MONTEX CHOCOLATES
Table:5 MONTEX CHOCOLATES SUB- BRANDS CHOCOLATES 5 STAR PERK CELEBRATIONS TEMPTATIONS NUMBER OF RESPONDANTS 69 64 61 49 41
Cadbury chocolates Purchased By People
80 70 60 50 40 30 20 10 0
Number of Persons
69
64
61 49 41
1 Sub-brands of Cadbury Chocolate
Dairy Milk
5 Star
Perk
Celebrations
Temptation
Chart:5 From the above analysis of given sample of 73 respondents who eat Montex chocolates it is concluded that mostly people has purchased Chocolates sub-brand of Montex while Temptation is least purchased by the people.
OVERALL PURCHASE OF CHOCOLATES
Table:7 OVERALL PURCHASE OF SUB- BRANDS OF CHOCOLATES SUB-BRANDS CHOCOLATES 5 STAR PERK CELEBRATIONS TEMPTATIONS PERCENTAGE OF PURCHASE 40 20 13 15 12
PREFERENCE OF SUBRANDS OF MONTEX CHOCOLATES
Table: 8 MONTEX CHOCOLATES SUB- BRANDS GRAND TOTAL OF PREFERENCE AVERAGE (GRAND TOTAL / No. OF RESPONDANTS) CHOCOLATES 5 STAR PERK CELEBRATIONS TEMPTATION 315 220 176 136 91 4.3 3 2.4 1.86 1.24 1 2 3 4 5 RANKS
According to the above analysis it is concluded that in Montex Brand, Chocolates is the most preferred sub-brand as it is ranked first by the respondents. While Temptation is the least preferred sub-brand of Montex chocolates. H & G H MANSUKHANI INSTITUTE OF MANAGEMENT Page 40
INFLUENCING FACTORS DURING PURCHASE
OVERALL INFLUENCE
Table :10 FACTORS FLAVOR/TASTE PRICE QUALITY PACKAGING FORM BRAND IMAGE COLOR SHAPE QUANTITY
GRAND TOTAL 435 295 391 344 301 354 344 297 268 342
AVERAGE 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6
RANK 1 9 2 4 7 3 4 8 10 6
According to the above analysis it is concluded that on an average mostly people are influenced by flavor/taste followed by quality, brand and image. It is surprised to know that very few people are influenced by price followed by shape of the chocolate.
INFLUENCING FACTORS DURING PURCHASE OF MONTEX CHOCOLATES
Table:11 FACTORS FLAVOR/TASTE PRICE QUALITY PACKAGING FORM BRAND IMAGE COLOR SHAPE QUANTITY According to the above analysis it is concluded that on an average mostly people are influenced by flavor/taste followed by quality, packaging and brand. Here color and shape are not all influencing people while purchasing Montex chocolates. GRAND TOTAL 335 235 307 277 231 271 262 224 213 262 AVERAGE 4.6 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 RANK 1 7 2 3 8 4 5 9 10 5
FACTORS GIVING MOST SATISFACTION TO CONSUMERS OVERALL
Table:13 FACTORS GRAND TOTAL 427 FLAVOR/TASTE PRICE QUALITY PACKAGING FORM BRAND IMAGE COLOR SHAPE QUANTITY According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people are satisfied with quality but unsatisfied with the quantity. 337 367 338 332 358 328 332 335 328 AVERAGE 4.81 3.6 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 RANK 1 4 2 5 7 3 9 7 6 9
IN MONTEX CHOCOLATE
Table:14 FACTORS FLAVOR/TASTE PRICE QUALITY PACKAGING FORM BRAND IMAGE COLOR SHAPE QUANTITY GRAND TOTAL 334 269 282 272 264 282 247 259 258 255 AVERAGE 4.6 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 RANK 1 5 2 4 6 2 10 7 8 9
According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people are satisfied with quality but unsatisfied with the quantity and image.
FORM PREFERENCE
Table:16 FORM OF CHOCOLATE HARD NUTTIES CRUNCHY CHEW NUMBER OF RESONDENTS 33 25 29 20
Form of a Chocolate Prefered by People
Number of Consumers
35 30 25 20 15 10 5 0
33
25
29
HARD
20
NUTTIES CRUNCHY CHEW
1 Forms
Chart:8 According to the above analysis it is concluded that most of the people likes to eat hard chocolate and chew form of a chocolate is least preferred.
PACK OF CHOCOLATES PREFERED
Table:17 PACK SIZE SMALL BIG FAMILY PACK NUMBER OF RESPONDENTS 28 48 19
Pack of Chocolate Prefered
Number of Consumers
60 50 40 30 20 10 0
48
SMALL
28 19
BIG FAMILY PACK
1 Pack
Chart:9
According to the above analysis it is concluded that out of sample of 95 people who eat chocolates likes to buy big pack. Family pack is mostly preferred by aged people only.
PROMOTIONAL OFFERS
Table:18 PROMOTIONAL OFFERS FREE GIFTS PRICE OFFER ANY OTHER NUMBER OF RESPONDENTS 52 23 20
Effect of Promotional Offers while Purchase
Number of Consumers
60 50 40 30 20 10 0
52
FREE GIFTS
23
20
PRICE OFFER ANY OTHER
Promotional Offers 1
Chart: 10 According to the above analysis it is concluded that out of sample of 95 people who eat chocolate 52 are attracted by free gifts, 23 by price offers while 20 were attracted by some other reasons.
FACTORS AFFECTING PURCHASE
Table:19 FACTORS ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTORS ADVICE BRAND AMBASSADORS INGREDIENTS 11 15 9 25 NUMBER OF RESPONDENTS 65 16
Factors Affecting Purchase Number of Consumers
70 60 50 40 30 20 10 0
65
ADVERTISEMENT
16
25 11 15 9 1Factors
SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY
DOCTOR'S ADVICE
BRAND AMBASSDORS
Chart: 11 According to the above analysis it is concluded that Advertisement is the best measure to attract customers to purchase more. Its impact is much more than other factors. While friends and relatives and brand ambassadors also play a significant role in this regard.
MEDIA OF ADVERTISEMENT
Table:20 MEDIA OF ADVERTISEMENT TELEVISION NEWSPAPERS BROCHURES HOARDING DISPLAY NUMBER OF RESPONDENTS 82 7 3 4 15
Media of Advertisement influencing the Purchase
90 80 70 60 50 40 30 20 10 0
Number of Customers
82
Television Newspapers Brochers Hoarding
15
3 4
Display
Media 1 Of Advertising
Chart:12 According to the above analysis it is concluded that television emerges as the best media for advertisement of chocolates that compel consumers to buy. It is much more than other ways as out of 95 respondents 82 are attracted to by through television media while brochures are the least attracting media.
FREQUENCY OF CONSUMPTION
Table:21 FREQUENCY OF CONSUMPTION ONCE IN A FORTNIGHT DAILY WEEKLY MONTHLY QUARTERLY NUMBER OF RESPONDENTS 16 17 39 18 5
Frequency of Consumption
45 40 35 30 25 20 15 10 5 0
Number of Consumers
39
16
17
18
Once in a fortnight Daily
5 1
Frequency
Weekly Monthly Quarterly
Chart:13 According to the above analysis it is concluded that mostly people purchase chocolates weekly. Only 15 out of 95 purchase chocolates quarterly.
REASONABLE PRICE
Table:22 PRICE OF CHOCOLATE BELOW 5 5-10 10-20 20-30 ABOVE 30 NUMBER OF RESPONDENTS 6 23 51 4 11
Reasonable Price 60 50 40 30 20 10 0 51 23 6 1 Price 4 11
Below5 5 to 10 10 to 20 20 to 30 Above 30
Number of Consumers
Chart: 14 According to the above analysis it is concluded that the consumer thinks 10-20 Rs is the reasonable price of a chocolate. So it must be worthwhile to know this as it may effect the sale of chocolates.
CONSUMERS BRAND LOYALTY
Table:23 BRAND LOYALTY ACTIONS POSTPONE YOUR PURCHASE SWITCH OVER TO OTHER BRANDS GO TO OTHER SHOP FOR SEARCH OF PREFERED BRAND NUMBER OF RESPONDENTS 26 24 45
Brand Loyalty
Number of consumers
50 40 30 20 10 0
45
Postpone Purchase
26
24
Switch Brand Search in other Shop
1 Action of Consumers in absence of Prefered Brand
Chart:15 According to the above analysis it is concluded that mostly people are loyal to the brand as in the absence of availability of their preferred brand mostly people like to search for it or they are ready to postpone their purchase.
REACTION OF CONSUMERS IF NEW BRAND IS INTRODUCED
Table:24 SHIFT TO NEW BRAND OF THE PREFERED PRODUCT NO, NOT AT ALL MAY CONSIDER NO, SHALL NOT CANT SAY 35 27 4 29 NUMBER OF RESPONDENTS
Reaction of consumers if new brand is introduced

40 35 30 25 20 15 10 5 0
Number of Consumers
35 27 29
No, Not at all May Consider Shall Not Can't Say
4 1
Reactions
Chart:16 According to the above analysis it is concluded that mostly people are addicted to the same flavor or taste and they dont want to change it as out of 95 respondents 35 are not ready to try new brand at any cost
REASONS FOR NOT SWITCHING OVER TO OTHER BRANDS
All the consumers why they continue to buy the old brand gave various important reasons. The most important reasons given by the consumers were: Taste/Flavor Brand Image Quality Packaging
FINIDINGS
Consumer Research:
Consumer research deals with consumer and their problems and solution to the problems. In this I came to know about the consumers need and expectation levels regarding products and ascertainable levels of consumer satisfaction.
Product Research:
Under product research I came to know about the modification which consumers wants as to the quality, packing, shape, color, and quantity etc of their favorite chocolate.
Pricing Research:
This includes ability to consume, to pay for the product, how much a person can spend on his/her favorite chocolate. In this I have tried to find out consumers price expectations and reactions.
Advertising Research:
Under this I have concluded that whether the advertisement appeals the consumers or not. This also includes evaluating and selecting the proper media-mix and measuring advertising effectiveness.
MY FINDINGS
During the survey it was found that still there are 10% people who have not aware about Montex chocolates. Lack of Awareness in consumers. Many people are not know about Montexs products specially they are not aware about the companys brand name i.e. Gold,specially children.
There is lack of Sales Promotional Activities i.e. free tattoo, extra weight, toys, quiz contest etc.
Other local brands are main competitor and strategically better performer than Montex. I found the main thing is that Gold brand name has very good image in consumers mind and they consider it as Pure & Good Product. People are known about Gold,they are not aware about, it is the product of Montex.and people are not aware about the Montexs other product, only Gold is the brand name.
SUGGESTIONS
In order to maintain and increase the sales in the Mumbai city or in other cities of Maharashtra, then the following recommendations regarding Montex; particularly regarding distribution, promotional policies, etc, are hereby suggested: First and foremost Montex should take proper action in order to improve service. Montex should give local advertisements. Local advertisement must mention the exclusive Montex shops of the city. Try and change the perception of the people through word of mouth about Montex in local advertisements, because they are the best source to reach Children and families. Company should launch chocolate in new attractive packing to change image of Montex chocolate in consumers mind. Company should introduce sales promotion schemes like free weight, pranky, tattoo, contest, free gifts etc.
CONCLUSION
A survey of the people has been conducted to know the liking pattern of the Montex. It is observed that overall people like to eat Montex brand rather than any other. It is concluded that mostly people preferred Chocolates of Montex due to its flavor/taste, quality and image and due to its hard form. It is thus concluded from the facts collected that mostly people refer to buy big pack of their favorite chocolate, and sometimes some of them go for small pack.
SUGGESTIONS AND RECOMMENDATIONS
Company should try for advertisement on telivision, as mostly people get attracted through television only. For promotional offers, company should go for free gifts rather than going for other ways. Other local companies should concentrate on its packing as people are least satisfied with it while Montex should concentrate on the shape of a chocolate. People are unsatisfied with the price and quantity of chocolate so companies should concentrate in this regard also.
ANNEXURE
QUESTIONNAIRE
PROJECT REPORT ON CONSUMER PREFERENCE TOWARDS MONTEX PRODUCTS Que1. Do you eat chocolate? Yes No
Que2. Which brand of chocolate do you prefer? Montex Other
Que3. How much importance do you give to the following factors when you purchase a chocolate? (Tick in the desired column)
Factors Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity
Very Important
Important
Normal
Least Important
None
Que4. How much are you satisfied with the following factors in your preferred chocolate? (Tick in the desired column) Cant Say
Factors Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity
Very Satisfied
Satisfied
Normal
Least Satisfied
Que5. Which form of a chocolate do you like? Hard Crunchy Nutties Chew
Que6. What pack do you purchase? Small Big Family Pack
Que7. Which promotional offers attract you most? Free gifts Price Offer Any other
Que8.Which of these factors affect your purchase?
Advertisement Suggestion from friends and relatives Attractive Display Doctors Advice Brand Ambassadors Page 59
H & G H MANSUKHANI INSTITUTE OF MANAGEMENT
Consumer Preference towards Montex Products Ingredients
Que9. Which media of advertisement influence your purchase? Television Hoarding Newspapers Display Brochures
Que10. How frequently do you purchase chocolates? Once in a fortnight Weekly Quarterly Daily Monthly
Que11. What according to you is the reasonable price of chocolate? Below5 20-30 5-10 Above 30 10-20
Que12. If your preferred brand is not available for repeat purchases then what will you do? Postpone your purchase Switch over to other brand Go to the other shop to search for your preferred brand
Que13. If another brand of the same product appears in the market, will you prefer to stop buying this brand and buy the new brand? No, not at all No, I shall not I may consider cant say
Que14. If you dont like to change to the new brand, then what are the reasons for continuing to purchase the old brand?
15. A sale promotion scheme like Rs. 2/- off, 10 gms extra, a candy free, etc. would affect your purchase decision. YES NO
16. If you want to buy a wafer chocolate, say Emrale and if it is not available you would settle for a Bar chocolate, say Gold or Montexs Candies. YES NO
17. An ideal chocolate would taste as follows:Bitter Caramels, Nuts inside High on Sweet content Any others (Please specify) 18. On an occasion I would like to gift a chocolate to a loved one. YES NO Wafer enrobed
19. Most of my chocolate purchases are pre-planned. YES NO 20. What size of a chocolate do you normally buy? 5 gms. 25 gms./30gms. 80 gms. 200 gms.
Super Saver Packs (105 gms.)
21. Are you happy with the kind of chocolate brands available in India, today? YES NO
22. If No, then Why not?
23. The price of your favourite brand or preferred brand of chocolate is: High & Expensive Cheap Reasonably OK
24. If the price of your favourite brand is reduced, you will buy more of it? YES NO
PERSONAL DETAILS Name: Address: Age: Between 0-10 Between 20-30 Between10-20 Above 30
Gender: Phone Number: Marital status: Education: Profession:
BIBLIOGRAPHY
http://www.cadburyindia.com http://www.nestle.com http://www.aphrodite-chocolates.co.uk/history_chocolate.htm http://www.google.com http://www.cadbury.co.nz/carnival/index.htm http://www.packaging-technology.com//cadbury4.html http://www.chocolatereview.co.uk http://en.wikipedia.org/wiki/preference

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Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

INTRODUCTION TO THE CHOCOLATES

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

INTRODUCTION TO THE INDUSTRY

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

SCOPE OF THE STUDY

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

OBJECTIVES OF THE STUDY

LIMITATIONS OF THE STUDY

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

CONSUMPTION OF CHOCOLATES IN INDIA

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

INTRODUCTION TO CHOCOLATE & COMPANY

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

Ceo Of Montex Monty Chugh

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

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H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

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H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products

H & G H Mansukhani Institute of Management

Consumer Preference towards Montex Products