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Informed Consent Statement: Hello, my name is __________, and I am conducting research for an Advertising class at The Pennsylvania State University. I am going to ask you a series of questions about your health and fitness habits, as well as questions about your technology usage. The data we collect will remain confidential. The survey will take 5-7 minutes. 1. 2. Are you willing to participate in the study? Are you at least 18 years of age? Y Y N N

Transition #1: Thank you for agreeing to be in this study. Im going to ask you some general questions about your health and fitness habits. Please indicate to what extent you agree with the following statements. 3. I am curious about my sleep habits. a. Strongly agree b. Agree c. Neither agree nor disagree d. Disagree e. Strongly disagree 4. I would use a product that tracks my sleep cycle. a. Strongly agree b. Agree c. Neither agree nor disagree d. Disagree e. Strongly disagree 5. Do you think it is important to exercise? If no, skip to question 7. 6. On a scale of 1-10, how important is exercise to you 10 being a high, 1 being low? 1 2 3 4 5 6 7 8 9 10 Y N

7. Do you personally exercise? If no, skip to question 9.

8. How much estimated time do you spend exercising in a typical week? 0:00 0:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30 5:00+

(OPTION #1) If no in question 7/low number in question 8 (Less than 1 hr/week): Please rate on a scale of 1-10 how these affect your intentions of working out, 10 being a high effect, 1 being low. 9. a. Better things to do 1 2 3 4 5 6 7 8 9 10

b. No time in schedule 1 2 3 4 5 6 7 8 9 10

c. Hindering medical factors 1 2 3 4 5 6 7 8 9 10

d. Lack of motivation 1 2 3 4 5 6 7 8 9 10

e. Access to space/gym 1 2 3 4 5 6 7 8 9 10

f. Other: ________________________________________________________________ 1 2 3 4 5 6 7 8 9 10

Thank you very much for answering those few questions. Unfortunately, this study requires our next series of questions to be answered by individuals who exercise on a regular basis. If you have any questions, please contact our professor, Susan Strohm, at 814-863-0535. We appreciate your time; have a great day. (OPTION #2) If yes in question 7/high number in question 8 (1:30+), continue: Please rate on a scale of 1-10 how these affect your intentions of working out, 10 being a high effect, 1 being low.

10. a. Better things to do 1 2 3 4 5 6 7 8 9 10

b. No time in schedule 1 2 3 4 5 6 7 8 9 10

c. Hindering medical factors 1 2 3 4 5 6 7 8 9 10

d. Lack of motivation 1 2 3 4 5 6 7 8 9 10

e. Access to space/gym 1 2 3 4 5 6 7 8 9 10

f. Other: ________________________________________________________________ 1 2 3 4 5 6 7 8 9 10

Please indicate to what degree you agree with the following statements. 11. I am interested in a product that helps keep track of my workout routine. a. Strongly agree b. Agree c. Neither agree nor disagree d. Disagree e. Strongly disagree 12. I make an effort to count the amount of calories I burn in a day. a. Strongly agree b. Agree c. Neither agree nor disagree d. Disagree e. Strongly disagree 13. I care about my daily activity level. a. Strongly agree b. Agree c. Neither agree nor disagree

d. Disagree e. Strongly disagree 14. I care about meeting my fitness goals. a. Strongly agree b. Agree c. Neither agree nor disagree d. Disagree e. Strongly disagree 15. Additional motivation would help me exercise. a. Strongly agree b. Agree c. Neither agree nor disagree d. Disagree e. Strongly disagree Transition #2: You will now be asked a series of questions related to your technology usage. 16. Do you own a Smartphone? (OPTION #1) If no: Thank you very much for answering those questions. Unfortunately, this study requires our next series of questions to be answered by individuals who own a Smartphone. If you have any questions, please contact our professor, Dr. Susan Strohm, at 814-863-0535. We appreciate your time; have a great day. (OPTION #2) If yes, continue: 17. Do you use applications on your Smartphone? Y N Y N

Please indicate to what degree you agree with the following statements. 18. I rely on my phone applications to complete everyday tasks. a. Strongly agree b. Agree c. Neither agree nor disagree d. Disagree e. Strongly disagree 19. I use social media on a daily basis. a. Strongly agree b. Agree

c. Neither agree nor disagree d. Disagree e. Strongly disagree 20. I use devices that sync with my Smartphone. a. Strongly agree b. Agree c. Neither agree nor disagree d. Disagree e. Strongly disagree 21. I am willing to try new products related to technology. a. Strongly agree b. Agree c. Neither agree nor disagree d. Disagree e. Strongly disagree 22. Have you ever used a device that tracks your physical movement, such as a pedometer? Transition #3: Now you will be asked a series of questions about a new product called the Fitbit. 23. Do you own a Fitbit product? 24. Do you know anyone who owns a Fitbit product? 25. Have you heard about the Fitbit? Y Y Y N N N Y N

I am going to briefly explain a particular product called the Fitbit Flex: The Fitbit Flex is a wireless activity and sleep-tracking wristband. The Flex not only tracks activity, but also calories burned and quality of sleep. It tracks this information automatically and wirelessly to computers and mobile devices where personal information can be entered and stored to keep track of your goals. 26. After knowing all of this information, would you be willing to purchase the Fitbit? Why? (open-ended) Y (Whats the most important characteristic of the Fitbit to you?): _______________________________________________________________

N (Why not?): ________________________________________________________________ I dont know/maybe (What other information would you need to answer?): ________________________________________________________________ 27. How much would you be willing to pay for the Fitbit? a. $0 b. $1 - $49 c. $50 - $99 d. $100 - $149 e. $150 - $199 f. $200 or more The Fitbit Flex costs $99.00. 28. Which feature of the Fitbit Flex do you find the most appealing? a. Price b. Wireless and automatic syncing c. Sleep tracking features d. Activity tracking features e. Personal, goal-setting profile 29. Do you think you would USE the Fitbit on a regular basis? Why did you answer Y, N, or Dont Know? ________________________________________________________________ Transition #4: You will now be asked a few demographic questions. 30. What is your gender? 31. How old are you? M __________ F Y N Dont Know

32. What is your education level? a. Less than High School b. High school diploma c. Some College d. College degree

e. Masters degree f. Doctorate+ 33. What is your annual household income? a. Under $24,999 b. $25,000-$49,999 c. $50,000-$99,999 d. $100,000+ e. Prefer not to answer That was the last question of the survey. Thank you very much for your time. If you have any questions regarding the survey results, please contact our professor, Dr. Susan Strohm, at 814863-0535. Have a great day!