Company Profile Tata Teleservices Limited spearheads the Tata Groups presence in the telecom sector.

The Tata Group includes over 90 companies, over 350,000 employees worldwide and more than 3.5 million shareholders. Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. It has embarked on a growth path since the acquisition of Hughes Tele.com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It launched mobile operations in January 2005 under the brand name Tata Indicom and today enjoys a panIndia presence through existing operations in all of Indias 22 telecom Circles. The company is also the market leader in the fixed wireless telephony market. The companys network has been rated as the Least Congested in India for six consecutive quarters by the Telecom Regulatory Authority of India through independent surveys. Tata Teleservices Limited has also become the first Indian private telecom operator to launch 3G services in India under the brand name Tata DOCOMO, with its recent

launch in all the nine telecom Circles where it bagged the 3G license. In association with its partner NTT DOCOMO, the Company finds itself favorably positioned to leverage this first-mover advantage. With 3G, Tata DOCOMO stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operatorsin Japan, the company is the clear market leader, used by nearly 55 per cent of the countrys mobile phone users. Tata Teleservices Limited also has a significant presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the Tata DOCOMO brand name. Tata DOCOMO arises out of the Tata Groups strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata DOCOMO has received a pan-India license to operate GSM telecom servicesand has also been allotted spectrum in 18 telecom Circles. The company has rolled out GSM services in all of these 18 telecom Circles in the quick span of just over a year. Tata DOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined the very face of telecoms in India, being the first to pioneer the per-second tariff optionpart of its Pay for What You Use pricing paradigm. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operatorsin the Japanese market, the company is the clear market leader, used by over 50 per cent of the countrys mobile phone users. The Tata Teleservices Limited bouquet comprises four other brands as well

Virgin Mobile, Walky (which is the brand for fixed wireless phones), the Photon family (the companys brand that provides a variety of options for wireless mobile broadband access, and T24. TTSL recently entered into a strategic partnership agreement with Indian retail giant Future Group to offer mobile telephony services under a new brand nameT24on the GSM platform. The exciting new brand was unveiled in February and the company announced the commercial launch of GSM operations under the brand name T24 in June, starting with the city of Hyderabad. It has now launched T24 GSM services in Kolkata and Bhubaneswar as well. Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, serves over 84 million customers in more than 450,000 towns and villages across the country, with a bouquet of telephony services encompassing Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wireline Services. In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom

Infrastructure Limitedwith the combined entity kicking off operations with 18,000 towers, thereby becoming the largest independent entity in this spaceand with the highest tenancy ratios in the industry. Today, the combined entitywhich has been re-christened as VIOM Networkshas a portfolio of nearly 45,000 towers. TTSLs bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony, wireline services and enterprise solutions. History TATA DOCOMO is part of the Indian conglomerate Tata Group. The company received licenses to operate GSM services in nineteen telecom circles and was allotted spectrum in eighteen of these circles and launched GSM services on 24 June 2009. It began operations first in South India and currently operates GSM services in eighteen of twenty two telecom circles. It has licences to operate in Delhi but has not been allocated spectrum from the Government.[1] Docomo provides services throughout India. Tata DOCOMO offers both prepaid and postpaid cellular phone services. It has become very popular with its one second pulse especially in semi-urban and rural areas. [citation needed] On 5 November 2010, Tata DOCOMO became the first private sector telecom company to launch 3G services in India. Tata DOCOMO had about

42.34 million users at the end of December 2010.[2] Rebranding On 20 October 2011, Tata DoCoMo brought its brands - CDMA, GSM, Walky (Fixed Wireless Phone), Photon, INTERNET - under the Tata Docomo name. All subscribers to these services were migrated to the Docomo brand on 20 October 2011.[3] The companies other brands - Virgin Mobile and T24 - are not part of the rebranding and will retain their names.

Network Coverage Tata DoCoMo mobile services are available in the following telecom circles: [5] State CDMA Madhya Pradesh Maharashtra & Goa Mumbai Andhra Pradesh Bihar & Jharkhand Gujarat Haryana Himachal Pradesh Karnataka Kerala Kolkata 2G 3G

Orissa Punjab Rajasthan Tamil Nadu Chennai Uttar Pradesh (East) Uttar Pradesh (West) West Bengal Assam North-East Jammu and Kashmir Delhi 3G On 19 May 2010, the 3G spectrum auction in India ended. Tata Docomo ltd paid 6964.29 crores for spectrum in 22 circles. The circles it will provide 3G in are Madhya Pradesh, Gujarat, Haryana, Karnataka, Kerala, Maharashtra & Goa, Punjab, Rajasthan, and Uttar Pradesh (West).[6] On 5 November 2010, Tata DOCOMO became the first private sector telecom company (third overall) to launch 3G services in India, with a 20 city launch. Tata Docomo's HSPA+ 3G network, set up with the assistance of NTT Docomo, supports high-speed internet access with speeds of up to 21.1 Mbit/s. The network also supports high definition voice for superior quality voice calls.[7] Docomo also provides 3G Internet Access Devices, e-Sticks

and Wi-Fi Hubs. On July 19, 2011, Docomo and Aircel entered into a roaming agreement for 3G services to jointly roll out 3G networks in the circles where they both have spectrum. In the spectrum auction held last year, Aircel won 3G spectrum in 13 of India's 22 circles (service areas), while TATA DOCOMO was awarded 3G licenses in nine circles. This deal would give both companies 3G coverage in 19 telecom circles of India. They will not have coverage on 3 circles - Delhi, Himachal Pradesh and Mumbai. The companies have three circles in common - Karnataka, Kerala and Punjab.[8] On December 14, 2011, Docomo ended its agreement with Aircel. Both operators ended the deal after the Department of Telecom said that such 3G arrangements were illegal, as the pacts violate licence terms and conditions. Docomo had about 1.5 million 3G subscribers as of May 2011. Tata DOCOMO bags Telecom Asia Award for the Best Operator in Emerging Markets

As Asia's most prestigious awards program, the independent and performance-based Telecom Asia Awards recognize operators for their accomplishments amongst industry peers. Winners in the 12 categories were chosen from more than 100 fixed, mobile and convergence telecom operators from around the region. The most important factor that contributed to making Tata Docomo such a huge success is its single-minded focus on core values of honesty, transparency and consumer relevant innovations. Tata DOCOMOs 'Pay Per Use' paradigm led to a tectonic shift in the market and shaped the third inflexion point in the Indian Telecom industry. Tata Docomo has continued to

liberate consumers from the shackles of tariff bondage by offering innovative new products such as 'Daily Plans' that do not lock consumers in monthly tariff packs. Tata Docomo with its innovative and fair business approach has gained immense popularity amongst mobile users in India. Tata Docomo grew its new subscriber base from launch to over 35 million subscribers in less than one year and achieved the number-one operator * ranking in terms of net adds for six consecutive months. Deservingly therefore, Tata Docomo is being recognized internationally for its innovative and fair business paradigm and for changing the landscape of Indian telecom industry. Tata Docomo Offers Special Benefits with Mobile Number Portability

Tata Docomo, the fast growing gsm service provider and the first private 3G

service provider at India. Tata Docomo is a joint venture between Tata Teleservices Limited , India and NTT Docomo , Japan. Tata Docomo brings special benefits to the customers switching to Docomo during Mobile Number Portability. Mobile Number Portability is the process by which, you can shift to another operator of your choice, but keep your same number you are using for years. If you have decided to move to Tata DOCOMO from any operator, say hello to the most transparent plans, a world-class network & responsive customer care.With MNP , the gates to our refreshingly different land have been thrown wide open for you to enter, explore and enjoy. You can check our pockets, insides of our shoes and even look through our hair; we have nothing to hide. We believe in whats fair and transparent, and we follow it to the tee. So at the slightest iota of a doubt you can interrogate us; we wont mind a bit, rather well be glad. As you probably know, after pioneering pay per second which revolutionized the telecom category ,Tata Docomo are the first private operator to launch 3G in partnership with the world leader in 3G NTT Tata DOCOMO, Japan. For now, the governments department of telecommunication has introduced MNP only in Haryana starting 25th Nov 10. The Pan-India launch of Mobile Number Portability will be on Jan 20th 2010. Now you can switch to prepay and postpaid customers in three easy steps.

All Prepay Customers:-

All Postpay Customers:-

Prepay Offers for New Customers via MNP:Default Offer on switching to Tata DOCOMO: Local On-Net calls at 1p/6sec. 100 MB data free per month for 6 months. More than Full Talk Time Recharges MRP (Rs.) Core Talktime Benefit 100 100 200 220 300 350 400 500 3G Offers A. Packs MRP (Rs.) Local/STD mins Bundled Data 350 500 350 MB 500 750 650 MB

750 1250 1 GB 1000 2000 1.5 GB 2000 5000 3 GB B. Free Data Credited every month provided you have a 3G device and are in 3G network presence town. Speed: Tata DOCOMO has network capability of providing a maximum speed of 21.1 Mbps, depending on the 3G device customer is using. The above offers will be valid for 6 months for all customers switching to Tata DOCOMO till 31st Dec 10. Postpay Offers for New Customers via MNP:Early Bird Offer On-net calls @1p/6sec ie. effectively 10p/min for next 6 months. 100 MB data/month for 3G network for 6 months for all customers. Free Itemized Bill for six months. Rental FAT Local Call Charges 1p/1sec STD Call Charges 1p/1sec 1p/1sec 1p/1sec 1p/1sec Tata to Tata Tata To Others 125 1 Topping* 1p/1sec 149 worth Rs 149 199 2 Toppings* Tata to Tata Tata To Others 1p/1sec 1p/1sec 1p/1sec 1p/1sec

1p/1sec 1p/1sec

*Topping Options : 200 Local mins or 150 STD mins or 500 SMS or 100 MB

data.

BBC Campaign India Digital Media Awards

Media Tata DOCOMO Do the Dietalk Campaign

Innovation

In June 2009 when Tata DOCOMO became the 10th entrant in the fiercely competitive Indian GSM Telecom space it had its work cut out. To cut through the clutter Tata DOCOMO positioned itself as the innovator brand with the tag line Do the New. A series of innovative products and services followed. First it was Pay per Second, which changed the telecom landscape of India. To keep up the Do the New spirit in October 2009 Tata DOCOMO launched Diet SMS. While everyone charged Rs. 1 per SMS Tata DOCOMO charged 1 paisa per character. The Mandate

Use the Diet SMS product to further establish the innovator positioning of Tata DOCOMO as a honest transparent company that charges for only what you use, in this case only the characters you type The Strategic Approach The strategy was twofold. First it was necessary to establish the concept of Diet SMS and then it was important to get people hooked to the cool concept of shorter SMS. The Solution Do the Dietalk The solution was the Dietalk Campaign. The campaign sought to glamorize short SMS as the next cool thing with the tag line Shorter is Smarter or rather Shrtr is Smrtr. To establish the concept it was decided to undertake a media format innovation never done before in the world. The concept of OTP (Over the Page) is an old one, typically created with a couple of day old content. We took it to the extreme by doing OTP with real time content of the page. Done on Yahoo, Sify and Zapak home pages, this involved creating OTP creatives where the content was not embedded in the banner but read in real time from an xml file. The xml file was constantly updated with the current content of the respective home pages by a team of content writers. The effect was stunning; the viewer would see the exact content of the Yahoo, Sify, Zapak home page turn to Diet Lingo, giving the feeling that the portals themselves were updating the banner in real time. Results/achievements

This media innovation required a month of planning with the product teams of all portals. Globally no portal had allowed ftp access to their servers to allow banners to read content from an xml file in real time. The Dietalk campaign generated 2 million visitors to the landing page and further established Tata DOCOMO as a leader in product/service innovation

Tata DOCOMO Website Changing the face of Indian Telecom Industry With its positioning, revolutionary tariffs and unheard of innovations in both product and communication, Tata DOCOMO, the 10th entrant in the Indian telecom landscape has emerged as probably the most successful brand launch in recent Indian history. The website has played a crucial role in establishing this brand promise with consumers. The Challenge
1. 2.

Create an unconventional web presence Establish the brand promise of "Doing the New" through innovative tools and features

3.

Build consumer interaction with the brand online

The Solution - Welcome to Refreshingly Different Land

1. 2.

Unconventional design and clean simple UI Large number of interaction tools to involve the consumer with the "DO" brand and establish its product innovations

3.

Completely social with many features that encourage consumers to engage in conversation with the brand

4.

Innovative Consumer Engagement using the "Create" Co-creation platform

All these tools have continuously helped Tata DOCOMO acquire new customers and attain the highest net subscriber adds for six consecutive months in a row.

4. Being Social From the start the Tata DOCOMO website was built to be participative.
1.

We were one of the few corporate websites to open each web page for customer feedback and rating. Tens of thousands of visitors have shared their views, opinions and criticism

2.

Integrated Bookmarking to allow sharing of content across their social networks

3.

From the first day of launch the website was linked to Twitter, Facebook and Orkut accounts encouraging visitors to stay connected with the brand through social networks

5. Technology to aid Consumers

1.

A fully featured My Account section was made available to consumers (even the low ARPU prepay customers) get a real time view of their Tata DOCOMO Account. Features like last 10 call details for prepay customers were an industry first and well appreciated by all.

2.

The enquiry and complaint management system deployed at the website was fully integrated with the back end enterprise system to facilitate workflow based timely action and resolution.

3.

Technology was taken a step further by integrating the website with the billing, provisioning and customer databases to allow seamless signups for various schemes through the website itself. So if a consumer is looking to signup for BuddyNet (Tata DOCOMO CUG group), send SMS invitations to their friends to join BuddyNet or even check if their

friend is part of BuddyNet they can do all of these from the website itself.
4.

The website boasts of web2sms and sms2web gateways which have since been used for a variety of purposes including customer request management, virals and games.

6. Innovative Consumer Engagement The Tata DOCOMO brand is all about co-creation and user participation. The website has kept pace by extending itself onto a large number of programs through specific sections. Create.tatadocomo.com The create platform was created to allow users to co-create various aspects of the brand communication.
1.

The platform was launched with the create animation contest which encouraged users to submit brand animation films with the winners entry being televised on national television. The platform provided full Youtube-like functionality and was a huge hit in the animator community with almost a thousand entries.

2.

The platform was immediately extended to create merchandise where users submitted merchandising ideas and then to create music. The users submitted variations of the brand signature tune. The create platform has been a huge success for Tata DOCOMO in its effort to allow users to be co-creators of brand communication.

The results The website was launched towards the end of June 2009 and by December the site had more than 1 million unique users per month. The growth has been exponential and along the way left behind many of the incumbents. On a pure subscriber to traffic ratio (an industry measure to check relative poll of telecom websites) Tata DOCOMO is a clear no.1 ahead of even market leader Airtel by a long distance. The youth brand that Tata DOCOMO set out to build has been successfully created in the digital space through a balanced mix of design, innovation, technology and engagement. But as they say the journey to being the no. 1 telecom brand in India has just begun.

Tata DOCOMO Online Advertising Diet SMS Online Advertising Campaign In June 2009 when Tata DOCOMO became the 10th entrant in the fiercely competitive Indian GSM Telecom space it had its work cut out. To cut through the clutter Tata DOCOMO positioned itself as the innovator brand with the tag line Do the New. A series of innovative products and services followed. First it was Pay per Second, which changed the telecom landscape of India. To keep up the Do the New spirit in October 2009 Tata DOCOMO launched Diet SMS. While everyone charged Rs. 1 per SMS Tata DOCOMO charged 1 paisa per character. The Mandate Use the Diet SMS product to further establish the innovator positioning of Tata DOCOMO as a honest transparent company that charges for only what you use, in this case only the characters you type. The Strategic Approach The strategy was twofold. First it was necessary to establish the concept of Diet SMS and then it was important to get people hooked to the cool concept of shorter SMS. The Solution Dietalk Campaign The solution was the Dietalk Campaign. The campaign sought to glamorize short SMS as the next cool thing with the tag line Shorter is Smarter or rather Shrtr is Smrtr. To establish the concept a Microsite was created

(http://dietsms.tatadocomo.com/dietsms.aspx) to act as the destination of the campaign.

1.

A massive digital campaign was undertaken with 300 million impressions served with never before media innovations like real time OTP banners that changed the content of the Home pages of sites like Yahoo, Sify and Zapak to diet lingo

2.

The Microsite explained the concept of Dietalk and even featured a Diet SMS handbook that featured hundreds of Diet messages

3.

A social media viral contest was started across Twitter, Facebook and Orkut where users were encouraged to Tweet, scrap or do status updates using Dietalk (less than 15 characters).

Results/achievements

Talking in Dietalk became a rage across social networks with more than 75,000 participants across social networks participating on a daily basis.

More than 50,000 valid and unique dietalk messages were created by users.

In all more than 2 million people visited the Microsite. The #dietalk campaign increased the appeal of Tata DOCOMO amongst the youth immensely. More than 50,000 fans/followers/members were added to the Tata DOCOMO presences across Twitter, Facebook and Orkut.

On Twitter the hash tag #dietalk remained the top ten topics for India across 3 weeks including being the number 1 hash tag for the day more than once

Awards and recognition The Diet SMS OTP media innovation is featured as a case study on the Yahoo India website

Why the campaign/brand is deserving of an award The campaign did not just try to communicate a new cool product offering, it engaged the users in the core product offering itself using social media. By intriguing users to Do the Dietalk it created a lasting impression in the minds of the TG about the service as well as further reinforced the innovator image of Tata DOCOMO

Tata DOCOMO Viral Advertising Dietalk Campaign In June 2009 when Tata DOCOMO became the 10th entrant in the fiercely competitive Indian GSM Telecom space it had its work cut out. To cut through the clutter Tata DOCOMO positioned itself as the innovator brand with the tag line Do the New. A series of innovative products and services followed. First it was Pay per Second, which changed the telecom landscape of India. To keep up the Do the New spirit in October 2009 Tata DOCOMO

launched Diet SMS. While everyone charged Rs. 1 per SMS Tata DOCOMO charged 1 paisa per character. The Mandate Use the Diet SMS product to further establish the innovator positioning of Tata DOCOMO as a honest transparent company that charges for only what you use, in this case only the characters you type.

The Strategic Approach The strategy was to get people hooked to the cool concept of shorter SMS. What better way than to spread the Dietalk in a viral way through regular social conversation of users online. The Solution Dietalk Viral Campaign The solution was the Dietalk Campaign. The campaign sought to glamorize short SMS as the next cool thing with the tag line Shorter is Smarter or rather Shrtr is Smrtr. A social media viral contest was started across Twitter, Facebook and Orkut where users were encouraged to Tweet, scrap or do status updates using Dietalk (less than 15 characters). The beauty of the viral promotion was that users were updating their own status messages or tweeting to their friends using Dietalk. This created intrigue and curiosity amongst their friends and led more and more people to jump into the viral contest. Results/achievements

Talking in Dietalk became a rage across social networks with more than 75,000 participants across social networks participating on a daily basis.

More than 50,000 valid and unique dietalk messages were created by users.

In all more than 2 million people visited the microsite, and over 50,000 dietalk short messages were generated by the users.

The #dietalk viral increased the appeal of Tata DOCOMO amongst the youth immensely. More than 50,000 fans/followers/members were added to the Tata DOCOMO presences across Twitter, Facebook and Orkut.

On Twitter itself the hash tag #dietalk remained the top ten topics for India across 3 weeks including being the number 1 hash tag for the day more than once

Tata DOCOMO Pay Per Second Integrated Campaign In June 2009 when Tata DOCOMO became the 10th entrant in the fiercely competitive Indian GSM Telecom space it had its work cut out. To cut through the clutter Tata DOCOMO positioned itself as the innovator brand with the tag line "Do the New". And then it shook the Indian telecom market by changing the billing cycle from pay per minute to pay per second. The rest is history

The Mandate

Position Tata DOCOMO as an honest, transparent company that values every paisa of the consumer. Make Tata DOCOMO the most preferred telecom service provider in as short a time span as possible

The Strategic Approach The strategy was to get people to realize how much extra they have been paying by paying per minute. The objective was to position all other operators as "dishonest" for charging consumers even for what they did not use. The campaign that stretched for 4 months hammered the Indian consumer with a high decibel integrated campaign with "Pay for what you use"

The Solution "Pay Per Second Campaign" The solution was the "Pay Per second" campaign. The campaign initially started with the theme of "second is the new minute" and moved to "Why Pay for the Unused". It got tactical with "Why does your operator not count in seconds". The campaign was everywhere, from hoarding across the country, high GRP TV campaign, Radio, Internet, Social Media and even at malls and public places.

Not only did the campaign rely on communication it created interactive calculators on the internet as well as in public places where people could input their calling pattern and check their life time savings if they were on Tata DOCOMOs per second pulse.

Results/achievements Almost as soon as the campaign was launched, Tata DOCOMO became the fastest growing mobile operator in India. From July to Dec 2009 the

trend continued with Tata DOCOMO garnering 22 million subscribers in 6 months flat. TRAI stepped in and suggested that pay per second is in consumer interest and every operator should offer it.

The pay per second paradigm was strongly resisted by incumbents but in face of mass customer exodus everyone was forced to follow suit. At the end the Indian consumer was left with lower mobile bills and Tata DOCOMO became a force to reckon with in the Indian Telecom space.

Board of Directors

Mr. Ratan N. Tata Designation :

Mr. K. A. Chaukar Chairman Designation : Managing Director Company : Tata Industries Ltd. View Profile

Company : Tata Teleservices Ltd. View Profile

Mr. Srinath Narasimhan

Mr. Anil Kumar Sardana : Director

Designation : Managing Director & Designation

CEO Company : Tata Teleservices Limited & Tata Limited View Profile Teleservices (Maharashtra) Company Limited View Profile : Tata Teleservices

Mr. I. Hussain Designation :

Mr. N. S. Ramachandran Director Designation : Director,

Company :Tata Sons Ltd. View Profile

Company : Tata Teleservices Ltd. View Profile

Mr. Anuj Maheshwari Designation Company Advisors India Pvt Ltd., ("THAIPL") : : Temasek

Mr. Masatoshi Suzuki Director Designation : Senior Executive President Holdings Vice and Member of Board of Directors Company : NTT Docomo, INC.

View Profile

View Profile

Mr. Kazuto Tsubouchi Designation President Chief Financial Officer Company : NTT Docomo, INC. View Profile : Executive Vice

Dr. Kiyohito Nagata Designation President for Product : Senior Vice

Responsible Business Strategy

Company : NTT Docomo, INC. View Profile

RESEARCH METHODOLOGY

WHAT IS RESEARCH METHODOLOGY? It is the science that tells the method of doing research .it mainly consists of following steps:

 Developing research design Determining the data collection method Developing sampling plan Conducting field work Research in common parlance refers to a search for knowledge one can also define research as a specific topic The word research has been derived from French word researcher means to search DEFINITION OFRESEARCH METHODOLOGY: Research may be defined as a careful investigation of enquiry specially through search for new facts in any branch of knowledge in a technical sense research comprise defining problems, formulating hypothesis or suggested solutions; collecting, organizing & evaluating data; making deductions& reaching conclusion &at last carefully testing the conclusion to determine weather they fit the formulating hypothesis.

RESEARCH DESIGN:

Research design is the conceptual structure within which research is conducted. It constitutes the blueprint for collection, Measurement and analysis of data. The design use forcarrying out this research is descriptive. RESEARCH DESIGN USED IN THE SURVEY: Considering the objectives of the study and also the importance of the decision it was decided to undertake an exploratory survey. DATA COLLECTION: Types of Data:
1.

Primary Dataprimary data are those are fresh and collected for the first and thus happen to be original characters.

2.

Secondary DataIt is the data that is already been collected by someone else.

3.

In this survey I used both primary and secondary data. All information collected through questionnaire

DATA SOURCE: The sources of collection of secondary data are: Questionnaire Books Websites Magazine Brochure SAMPLING PLAN:

It is very difficult to collect information from every member of a population. As time and costs are the major limitation that the researcher faces. A sample of 30 was taken the sample size of 30 individuals were selected in the random manner to from sample and data were collected from them for the research study. ANALYSIS AND INTERPRETATION: Data collection through questionnaire and personnel interview resulted in availability of the desired information but these were useless until there were analyzed various steps required for this purpose were edition, coding and tabulating. Tabulating refers to bringing together similar data and compiling them in an accurate

and meaningful manner. The data collected by questionnaire was analyzed interpreted with help, bar chart and pie chart.