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IDEA GENERATION

siska@imtelkom.ac.id

INNOVATION MODELS (Chesbrough, 2003)


Closed innovation

Open innovation

SOURCES OF INNOVATIVE IDEA


New knowledge Customers Lead users Empathetic design Invention factories The open market idea

NEW KNOWLEDGE
Powerful
Generally a leghty time span between development of new knowledge and its transformation into comercially viable products
Rewards are often enormous

CUSTOMERS
Sales/service person listen to what customers say and probe.
Market research

LEAD USERS
Companies and individuals (customers and noncustomers) whose needs are far ahead of market trends.
Innovate for their own purposes because existing products fail to meet their needs.

EMPATHETIC DESIGN
An idea-generating technique whereby innovators observe how people use existing products and services in their own environment.
Five-step process : Observe, capture data,reect and anlyze, brainstorm, develop solution prototypes.

INVENTION FACTORIES AND SKUNKWORKS


Formal R & D unit.
R & D : the corporate level and the business unit level.
Skunkworks : focused project team.

OPEN MARKET INNOVATION


How companies can reach outside for the ideas they need for new products or services.

THE ROLE OF MENTAL PREPARATION


Search the literature Look at all sides of the problem Talk with people who are familiar with the problem Play with the problem Ignore the accepted wisdom

How Management Can Encourage Idea Generation


Rewards
A climate of innovation
Hire innovative people
Encourage the cross-pollination ideas
Support the innovators

IDEA-GENERATING TECHNIQUES
Brainstorming
Mindmapping

BRAINSTORMING
Key principles :
Focus
Suspend judgement
Personal safety
Serial discussion
Build on ideas

Categories :
Visioning
Modifying
Experimenting

MINDMAPPING
An interactive web of thoughts, ideas, names, words and images that all stem from one central idea or word in diagram form.

SERVICE VS PRODUCT
Tangibility Perceptions Simultancy Storage Customer Location

contact

RECOGNIZING OPPORTUNITIES
The six stage of the buyer experience cycle
Purchase Delivery Use Supplements Maintanance Disposal

Collective Productivity

The six Utility Levers

Simplicity

Convenience

Risk

Fun and Image

Environmental Friendliness

Uncovering the Buyer Experience Cycle

Purchase

Delivery

Use

Supplements

Maintanance

Disposal

How long does it take How long does it take to nd the product you to get the product need?
delivered?

Is the place of purchase attractive and accessible?


How secure is the transaction environment?
How rapidly can you make a purchase?

Does the product require training or expert assistance?

How difcult is it to unpack and install the new product?

Do you need other Does the product products and services require external to make this product maintanance?
work?
Is the product easy to How easy is it to store when not in use?
If so, how costly are maintain and upgrade they? the product? How effective are the product's features and functions?

Does use of the product create waste items?

How easy is it to dispose of the product?

HOW CREATIVE ARE YOU?


1. Are you constantly on the look-out for ideas? 2. Do you get board with doing things in the same way? 3. Do you get satisfaction from making improvements? 4. Are you afraid of making mistakes? 5. Do you worry about appearing foolish? 6. Do you enjoy playing around with ideas? 7. Do you resent criticism of your ideas? 8. Do you welcome ideas from other people? 9. Do you like solving problems in unorthodox ways? 10.Do you give up early when you run into difculties? 11.Are you discouraged from acting because of lack of resources? 12.Should we move more respect for traditional methods? 13.Do you prefer a quiet life to a challange? 14.Do you feel that it's not your job to be critical of established practice? 15.Do you fear new situations with unpredictable consequences? 16.Do you mistrust your own or other people's intuition? 17.Do you nd it hard to accept disorder and confusion? 18.Do you dislike complexity? 19.Are you affraid of being looked upon as being pushy? 20.Are you reluctant to express your opinions? 21.Are you afraid of having your ideas ridiculed? 22.Are you easily discouraged by hostile criticism? 23.Do you have a difculty in thinking broadly? 24.Are you quick to point out why an idea won't work? 25.Do you set yourself specic innovation objectives? 26.Do you keep abreast of new ideas in your eld?

ANSWER
Score 1 point for answering 'yes' to questions : 1, 2, 3, 6, 8, 9, 25, 26 Score 1 point for answering 'no' to questions : 4, 5, 7, and 10 to 24

RESULT
Above 20 : high level of creativity 15 - 19 : above average 11 - 14 : average 7 - 10 : below average Less than 7 : low creativity

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